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Home My WebLink AboutM-76-1061e,l CI1Y OF MIAMI, FLORIDA iteter4AOPFICE MEMORAN IL'. I i} P1'1 12 is 02 r ,_,-__. - tteittph Ft, Grassier city Mar:ager Charles L. Crompton Assistant City Mina 4-ground Attache' are two documents presenting Market anal ysiS t program planning and economic feasibility eVa].uation for the dc!velopment of Watson Island. bAtE. NOV iow4?8 Watson Island bevelbpMeht BILE The first document, entitled "Watson island Conceptual. Planning and Development Feasibility" was prepared by the firm of Fowler, Ettinger, Potter & Hart, under a consultant contract, initiated in July of. 1976, with the City of Miami. This document provides by narrative description a conceptual program for a major visitor attraction which the City has proposed to be developed on Watson Island. The program components are illustrative and not meant to be defin- itive. They wee derived by an assessment of community aspirations through review of formal proposals and interviews with civic and community representatives. The program was then sufficiently de- veloped to provide the basis for a broad brush marketability analysis; capital cost projections; attendance projections; and estimating of revenues and per capita spending. Site analysis was directed primarily to access and transportation, utility requirements and generalized land use planning. Alternatives for parking and access with the consultants' recommendation are presented. The second document, entitled "Economic Evaluation of a Concept for Watson Island" prepared by the firm of Economics Research Associates was sub -contracted by Fowler, Ettinger, Potter & Hart to obtain an independent assessment of the proposed program and to provide greater depth in economic evaluation. This document provides an independent assessment of warranted invest- ment and the resulting net income to an operator -developer as well as the potential income to the City of Miami. 1 dosepb fit, d bbitH,: City Matiacjet Consideratiohs These documents wete c".onttacted for ih o'tdef tti stibttattt tally augment itlent the materials needed by the City Admihisttatiot it► cui'teht efforts to solicit private development capital and managemetht participation in development of Watson island. Discussions have continued with several major national firms who have expressed interest in response to an initial letter of solicitation, mailed in January of 1976, from the City Manager. Additionally, we have .received several unsolicited requests for consideration from local business interests to participate through private franchises, conces- sions or lease and operating agreements. All parties are anticipating the results cF the c•nnsI.1tant ' T>rof. F. iona.l assessment-. The consultants' reports both indicate and recommend very positively the viability of the development of Watson Island. The current re- ceptive climate indicated in discussions with the private sector is most encouraging. Recommendations In presenting these documents to the City Commission, we are seeking a motion of approval of the Fowler, Ettinger, Potter & Hart, and the Economics Research Associ.at.e, reports for use in further seeking the participation of the private sector. We recognize, however, that the momentum and encouragement of the community to move the project for- ward can be discouraged by the time required for both the feasibility studies and assessment by private interests. Therefore, time limits are being established for pursuing alternative financing and develop- ment strategies. Additionally, we are going to commit funds previously allocated for preliminary studies (Resolution #75-1093, December 1, 1975) to move forward engineering and design of off -site utilities and infrastructure necessary to prepare the site for development and the preparation of materials and impact studies necessary to gain approval from federal, state and local regulatory agencies. . . - = . . . . _ . . - r" ---,-- , ,v .'-• -.,-,-- ,----,--p-- - : - EOWLtk, E I 1 NC FJ 1 I"O uR HART Hartford Buiitilt. Suite 1240. 200 E 'R+ br`Y dni. OYishdc . Fl&Ida 3280t (365) 425 8 • October 20, 1976 Honorable Maurice A. Perre, Mayor Honorable Rose Gordon, Vice -Mayor Honorable Theodore R. Gibson, Commissioner Honorable J.G. Plummer Jr., Commissioner Honorable Manolo Reboso, Commissioner We are pleased to submit our Report proposing a plan for the development of Watson Island. Such a plan must be guided by the location of the Island in one of the most beautiful water vistas in any part of the world. The proposed plan for Watson Island will provide an unique experience and will tend to focus tourist attention on the area. It will, hopefully, be a beginning point in causing further tourist attractions --served by water-- on presently undeveloped places such as Virginia Key, Fisher Island and other equally attractive potentials. An additional prime consideration requiring an outstanding show type plan is that Miami has no tourist attraction capable of assuring a destination resort classification in the minds of the great number of tourist who to a large degree transit, rather than stay in the City. Packaged for the tourist with the Convention Center, Bicentennial Park, and existing, but scattered, attractive elements of local history and culture, Miami can regain its place among other nationally recognized destination points. ly, W. . •o ter For the Associates Branch Offices in New York. San Francisco. & Newport Beach. California 2 1 11 FOWLER, G 1 1 INGE R, POTTER & HART Hartford Building Suite 1240: 200 E Robinson.drledo Ott r:da a28bi ( 65) 425.8719 ,,.f.`a`: t+',• - X:its." ;+?f='' �;�ir+�iii�it'r"`:.�.,,•i,+v, ,,�. • '-':%�;;'+ic:•.:,: �i,x;.,'5��5" ` h.)u,.a,,.,,,:;;:�.,�i,.-a;; . 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Qalifornia • REWORD the 21etr 1076, the City of Miami entered ihte a ddbtradthai, §reement commissioning Fowler, Ettinger, Potter & Hart to develop a conceptual plan for the utilization of Watson Island and to make preliminary economic feasibility estimates, relating to the plan. The agreement included detailed provisions describing the professional and technical services to be accomplished by Fowler, Ettinger, Potter & Hart, together with certain technical data and administrative services to be accomplished by the City of Miami. In abstract form, these services were defined as follows: 1. CONCEPTUAL PLANNING A. •Establish major points of criteria to serve as the basis for conceptual development approaches. . Review existing data pertinent to Watson Island, determine community aspirations and develop alternative preliminary concepts. . Select one concept for planning development. ECONOMIC FEASIBILITY A. Profile of attendance potential. B. Identify operating revenue and profit centers. C. Make preliminary broad -gauged estimates of gross revenues from operations (first 5 years). • Estimate capital costs required for development. Stated in high and low ranges. (These estimates to include I • 111 ttair data geherattd b ; t ORX PROM ' A document describing the conceptual pi h and itg economic feasibility estimates. Exhibits, illustrative of the conceptual plan. Supply copies of the documents and exhibits. Presentation of the materials to the Commission 0 City of Miami. CI#ibULE A calendar of qualif the work. uirementst( ac This document represents the completer work product uncle contractual agreement. All principals of Fowler, Ettinger, Potter and Hart actively participated in the work process and resulting documentation as was appropriate to their individual background and professional. experience. Additionally, various City departments provided estimates as concerns major infrastructure and utility costs supportive of the plan for high density recreation uses on the Island. Fowler, Ettinger, Potter and Hart wish to acknowledge their sincere appreciation to the many individuals from both the private and public sectors who extended their cooperation and time in our investigation. } With, no .exdeptions i the de/rat of eooperatioh reeeived has bath outstar ding and eansequentiy has contributed importahtly to thig document. 4 PoktWOkb TABLE OF CONTENTS. SECTION I EACKMk001b A. Planning Approadh E► Criteria Sources SECTION;, SECTION NCEPTOAL DEVELOPMENT Criteria x- Review Phase Alternatives and Directo Concept Selection Conceptual Planning l.. Land Use Description a. Recommended Disposition of Installations Presently on. Watson Island Narrative Description Elements of Attraction '.4. Expanded Development 5. Thematic Character 6. Operating Policies and Characteristics ECONOMIC FEASIBILITY Market Definitions Market Sizes Iv dh Ghee Esti fetes Operating Revenue Eoureet Estimated Gross Revenues frOM Operations Summary of Revenues (schedules), 8El'5 1, CAPITAL COST ESTIMATES Ai Off -Site Infrastructure Transportation -Access SECTION APPENDIX On -Site Infrastructure and Site Preparation • Miami-Miamigo Northside Development • Preopening Costs Capital Cost Summary,. SUMMARY Land Use Plan Transportation --Access Alternatives: Illustrative Site Plan Cross Sections Artists Visualizations • �y{�,jy (#j y(y (},y`��yJ./,p��( �y{ p�y7 L AcX6MUNl/ P1ahhifig Approach :the City of Miami with the support of .the 'Gr°eatet Miami. Chamber of Commerce and the City of Miami Bicentennial Committee established the development approach to the Watson Island property in late 1975. In the Spring of J'976, the determination was made that a concept of recreation, amusement and entertainment related uies should be identified and preliminary economic feasibility estimates would then be calculated in relationship to the specific concept. strategy afforded the consultants the flexibility. considering a wide range of conceptual options, within the framework of certain qualitative and quantitative. Criteria. In essence it provided for a first step of determining the conceptual selection and preliminary estimates so that any subsequent phases of a finite economic feasibility study would have a fixed conceptual base as a clear background for sophisticated program research. Criteria Sources In the early months of 1976, the Watson Island project was. thoroughly reviewed. The City, community and civic groups determined upon a general set of criteria relating to community aspirations involving social, economic and 1 t'oh dhtal ddhSiderati hS. After tei dtioh. of POwlOr inger, Potter and Hart as consultahts, interviews and eitchahges were developed between principals of that firm and elected officials of the City, administration officials diVic groups and individual community leaders. The results of these interviews substantially paralleled the list of Criteria previously prepared. `owler, Ettinger, Potter & Hart, in turn, independently appraised these criteria inputs. They concluded the criteria points as wholly valid, and that they did not place unreasonable constraints on the conceptual planniing_ n x f< r- process. The consultants also established additional conceptual and development criteria that had not been included in the list developed from City and Community sources. t ION It CONCEPTUAL DEV thPM N1 r Criteria The Foundation keystone for all ehsuihq driteria diked that Watson Island development and usages should be substantially of a recreational and amusement nature, 'fine City and community groups next established a list of-;:;;'', basic criteria points, as guidelines for conceptual planning, 1. Proposals are expected to capitalize upon the unique environmental, cultural, trade and historical characteristics of the Miami area, emphasizing Miami's international posture and waterfront orientation. Structures should be top quality design and located in garden setting; landscaping should be luxurious and plentiful; and plans should be imaginative. . :Proposals should be able to gain interest and support from the resident Miami community, although tourists are expected to constitute a principal user group. ";. Activities near the waterfront should respect and take advantage of the deep water channel on the West side, <'! the relatively shallow, protected waters on the East -,. side and the outstanding views of Downtown Miami, the Port, Miami Beach and the residential islands. Activities on Watson Island should complement and be compatible with residential, port and other activities on nearby islands in Biscayne Bay. "1 tdt_h t• .liein .Am twti h,ilvt.h bi:ishetttil by thui t''.1u'ttiw;1y1 b6sigh solutions to physically, visually and fuhetionally connect the two halves would be appropriate. The proposed development should be as unique as possible and not attempt to duplicate attractions found in other • parts of Florida or the United States. The proposed development should be as self-contained as possible, providing gardens, amusement and recreation areas, dining and entertainment areas and other services that are required for visitor enjoyment and need. Although landscaping, walkways and other physical devices could be utilized to guide the visitor from one Activity area to another during the day, adroitly used decorative lighting should be considered an important design element to orient and animate the night visitor as well as to colorfully light up the.waterfront. Activities should provide visitors a rich, exciting experience and should appeal to diverse age and interest groups. Spontaneous, unstructured activities might be considered in addition to fixed activities. Landscaping and lighting in any parking areas should be carefully planned in keeping with the high quality design and luxurious landscaping expected for the entire` • proposal. ire APIh activities nel othet Pro t taioiattf adti ' ti a ►ot ihterfere With Port traffic nor negatively affect the Water quality. the Japanese Gardens should become an integral part of the total proposal and Chalk's International Airiihes should be retained on the Island. the concept should be based on a wholistic approach, providing visitors with a total recreational :yxperience Which will prompt them to return again and again: `t itional criteria determined during interviews are: The recreational development and operations envisioned for the Island should be designed to attract qualified; investors and operators from the private sector. In addition to its economic functions, the development should also serve its community in a social role. By nature of its development concept and operational character, it should be reflective of Miami's life, roots, and life-styles. In consequence, it should become a place of personal pride, affinity and identity to all Miamians. The basic infrastructure systems supportive of development and operations should be the responsibility of the appropriate governmental agency. Initial planning and development on the Island should make allowances for future growth and expansion. gtidl`t tiCh t'i 'and i`torn 11.4 §l ally dependent oh ohe systeft VieW Phase h the pre -conceptual work phase, Fowler, F;ttingerpottei'. Hart principals reviewed an abundance of materials previously prepared for Watson Island and other recreationally oriented projects that had been planned for this region. Maps, legal records, existing and proposed transportation Systems, easements, navigational charts and other technical data were reviewed. On -site tours of the Island were made and observations were taken of the present facilities, operations, standards, and visual environment, as well as `engineered structures, systems, and landscape materials. Streetside interviews assisted in focusing on some major problems. The principals also drew on their combined experiences and knowledges of various other types of commercial -recreation facilities, domestic and foreign, -- as potentially pertinent to the conceptual approach for Watson Island. The criteria points were reexamined and categorized for better focus and use in the concept development process. Various points -of -interest, some well publicized and .zithers only locally known, were visited in the Miami. mow imm mmm-- MFf • sow mii WEB At iibrates and Muse'htRS arrative thaterials, tvaivations were made of other cbtt ercial recreation 'attractions and destination regions in Southern Florida as: •concerns their relationships to Watson Island concepts: The result of this field homework were then mind sifted to identify significant details which could meet the criteria points and have an additional capability of translation into a recreation -entertainment complex with mass audience, appeal. The yield to these investigative processes proved there were ample resources upon which to base alternative conceptual approaches. Alternatives and Directions In recreation resort, commercial recreation and entertainment context, a number of development and operating potential uses were discussed and considered by the consultants in concert with determinations on a general conceptual direction and alternatives for that direction. By use types, some early considerations included: A contemporary version of the amusement park featurin various kinds of hard and thematic rides as their principal appeal. 7 'Sophisticated garden type restatratits aba eltdiUsi' e adialty shops. Ali eXtensive systeM of interconnected canal waterways, dreating small islets on which Zoological gardens would be located. Visitors would be carried on a canal boat System, then tested against the criteria, consideration of econoflid feasibility and operating experience, the consultants reMoved the above from primary consideration. During this process, other conceptual directions were also considered. In general these directions placed greater efiphasis towards capitalizing on the natural and human resources of this general region than had been the case for the earlier directions. 'hese directions were then translated by the consultants into three conceptual alternatives, in summary described and identified as: "Sea Miami" Totally oriented to coastline waters of Southern Florida and the immediate Caribbean. Use of this theme to develop a combination of water -oriented experiences and incidental food, beverage and shopping facilities. "Miami Tropical" Emphasis on the interior regions of Southern Florida, including the areas immediately inland from the coast, 8 • * iftlAnd tiverwayt, Ais bvraqe Ahd shopping fadiiities: "Miami Miatig " A theme emphasizing the unique kaleidoscope of cultural lletitages and lifestyles in the region, combined with tertain selected ride experiences and attractions developed ih the alternate theme approaches of "Sea Miami" and '"Miami Tropical". This plan provided daytime and nighttime Visitor appeal in near equal proportions. Concept Selection After consideration of the three conceptual alternatiVesl, the consultants adjudged all as relatable to the basic categories of economic and social criteria, and that they, also appeared to have inherent qualities of economic viability. The only major questionable issue was the fact that the concepts were not analogous to any large, well known commercial recreation facility in the United States -and consequently some communication difficulties might be experienced in the initial operating period of marketin functions. Notwithstanding, the consultants determined that this basic approach would be presented to the City, and "Miami. Miamigo" be the specific concept of the three to be recommended. t:t'ifee eanaepts were outlined and rtvitwed with the 'Ornjeat Director for Watson Island and the 2Ssistaht pity Ahager for Community Development, 'As a result of that review, the consultants recotmendation Was endorsed in principle by the City and they were instructed to proceed with the actual conceptual development :process of "Miami-Miamigo" and, the corresponding process of developing preliminary estimates of its economic feasibility, bitting these subsequent processes, a judgement was Made by the consultants that the fundamental Miami-Miamigo concept could support continued development. As a consequence, the conceptual and feasibility approaches were structured into two basic time references: Initial Development, inclusive of sufficient elements to assure mass appeal and attendance; Expanded Development, designed to both capitalize on attendance growth trends and also add a broader base of appeal to the total attraction. Conceptual Planning 1. Land Use Description In terms of land utilization, for the Initial Development phase, the Southerly half of Watson Island would contain the paid admission gate elements of Miami-Miamigo, while the Northerly half of the Island would include recreation and also utilitarian uses for parking and maintenance. 10 1 .MEW MINED imarimw milmw I tmpafaed boVtiopMeht, the land Us t of Darkitic h the Northerly half of the island would be Modified td provide space for additional elements of leisure and recreation uses contained within the paid adtnissioh 'gate of Miami-Miamigo. a: Recommended Disposition ofInstallatibns Rreseh on Watson Island. These installations presently exist: NortheY1+''`a1f erly Half: Miami Yacht Club SAN-AI-AN Japanese Gardens Garden of the Americas Boat Launch Ramps Miami Outboard Association City of Miami Boat Slips Goodyear Blimp Heliport Chalk's International Airline Phillips Petroleum Services consultants gave careful consideration to each ,the present uses and have these recommendations: Miami Yacht Club Miami Outboard Association City of Miami Boat Slips Each of these will be assigned space, if desired, in the proposed Marina on the north side of Watson Island at fees to be negotiated. Existing buildings must be moved or demolished: SAN-AI-AN Japanese Gardens The Consultants feel that a better home can be provided at Bicentennial Park if the existing plans for.the Park can accommodate to the proposal. The 11 • MMi a tg 1 r Win give additiOhai itPdrtande to i ehtehhiai Park, provide better patronage to both tietYtents, and give the Gardens the attractability it deserves. Planned parking on Watson Island requires the space presently occupied by the Gardens and no other suitable space exists to give a proper frate for this attractive element. Garden of the Americas he trees Will be used in appropriate loo ab +ofi eterthined by the landscape plan. The Goodyear Blimp, Heliport, Boat Launch Ramps, Phillips Petroleum and other non -compatible attractions do not fit into the plan of development. Chalk's International Airline This historic enterprise is to be relocated to the;.:; east and integrated into the plan. arrative Description n general expression, "Miami-Miamigo" is an eclectic collection of the lifestyles, cultures, natural environments, heritage and ethnic mix of Miami, its southeastern Florida sphere of influence and the nearby Caribbean scene. It is three dimensional, living history, yet not historical; it is enlightening, yet not "educational"; it is fun, entertaining and festive. 12 .g a Ooiia'e designed to please and delight all of the human senses .,..colorful sights, tantali2ing smells, pleasant sounds, delicious tastes and exciting contrasts. It has two personalities and characters. By day, a holiday outing. By night, a mood of adventure and fiance. It is as a special kind of place --entertaining, adventurous, colorful and synergetic with a trait of active and passive pursuits designed and presented in human scale. It invites people to get involved. Within its physical premises, visitors will find a tropical riverboat waterway, exotic birds and flora, a yesteryear excursions train, and an air boat trip through the Everglades. They can explore a waterfront collection of one -of -a -kind shops, sample an array of good things to eat from finger foods to waterfront restaurants, discover a shipwreck converted to a youngsters playground, keep time to a calypso beat, go aboard an island tramp steamer, take a sail on the Bay, try their luck at fishing, browse through a wharfside warehouse filled with import fascinations --or simply enjoy the passing parade on the embarcadero. The conceptual genesis of Miami-Miamigo comes from the wellsprings of the broad Miami Southeastern Region, both natural and man designed. It uses its own ample 13 MIMIC Emmmir IMMER MEMOIR IMF EMMME MEW tg? tirces and hot a character contrived 'front some Ether. lace, time or land. Miatiti=MiaMigo will be designed to capture the charisia of this region, project is image and, in consequence+ eteate a living# lively place with a special ambience that turns people on. letnents of Attraction '1n the proven history of any successful recreation facility, the total measure of its people magnetism is always greater than the sum of its individual components. That kind of dynamic effect is fundamental.in the planning results of Watson Island's redevelopment. A detailed description of the specific appeal and attraction elements envisioned for the initial development phase of the project are identified in this list as related to the portion of the Island it would occupy. NORTHERLY HALF The recreation facilities in this section are generally defined as unstructured forms, backed by certain support elements. Examples would be: Pier Fishing Short span floating piers, projecting into the bay, with interconnecting linkages to maximize pier fishing space. • f briehted to the perimeter shoreline ihteroohhetted by pathways, developed with shade=tree emphasis acid landscape screening from the adjoining car parking lots. Bicycle & Foot Paths Designed on generally parallel courses with half the routing following the shoreline, and the balance winding through the picnic grove. Supporting and Special Facilities Parking in common with Miami-Miamigo, during the initial development phase. Recreational Marina A major marina facility including yacht club, restaurant and support facilities occupying a shoreline leasehold with marina water rights. Store A modest -sized facility offering picnic and fishing supplies, small boat and bike rentals. Fish Shack Located at the fishing piers, with a simple facility for cleaning catches. Flagler Railroad Stops Points where visitors to the park can board the train and purchase entrance into the "Miami- Miamigo" section. These stops can also service arriving car visitors intent only on visiting 15 mmmmw MENEM MMMW MMEM MMMW MIL • t i&Mia1Miarhicb+ Utility Servieeg Utility services required by be here. SOUTH LY HALF In the initial development phase this half of the Island Would contain recreation amusement and entertainment Oriented facilities and activity centers of far greater Variety and scope. In addition, they include structured forms and a strong operating relationship to nighttime rises. All of the physical and operating elements in "Miami- Miamigo" have a part in the total attractions showmanship and appeal. For the purposes of organizing this descriptive section, the facilities are grouped by area of site location on the property, rather than by functioning category. The schematic plot plan indicates these areas as they relate to facility and activity elements. Arrival Plaza The main pedestrian access point to "Miami-Miamigo", crosses a fully landscaped overpass which marks the entry point for the ticketing and reception area. The site elevation at this entry also causes entering visitors to visually orient themselves to the main 16 i EMIR ISMER EIMIE ■ mmmmw MEMEL MMME mmomm MEM MEW MEM mmim =MR ivity cehter of Miathigo Village, A lighthouse here will becofie a visual sytlbol for MiaMigo. ft will welcoMe visitors, who can ascend it8 circular stairwell to take pictures and enjoy the viewpoints of the channel, the port activity, MiaMi and Miamigo Village itself Supporting facilities at this location will include box office, guest relations, security and information, Miami River Cruise The principal feature sited in this area is the Miami River -Cruise. This waterway will carry passengers aboard small river launches, similar to those used for excursions on the Miami River in the early years of this century. The river course is designed to ramble and twist and thus afford many viewpoints to its passenger explorers. Lush, exotic landscaping to densities where certain parts of the cruise will pass beneath a canopy of tropical foliage. Color in this green wilderness will be provided by various species of shrubs and flowers - either indigenous to the area, or ones which have been introduced and are adapted to the clime. On this journey, the narrator -guide of the craft will point out the various types of flora specimens and comment on their special features and environmental relationships. MIS is MEW • T1L :.Zrtioh of this voyage Will cruise through a fteeg. eying aviary containing a Wide Variety of water fbWi And colorful birds, such as heron, egrets, flamingo and .lesser sized species. Certain aviculturists have demonstrated that many species will freely establish their seasonal or permanent "home" in a protected area such as is envisioned for this attraction. Portions of this section, however, may be enclosed with an overhead green mesh canopy --all but invisible in the heavy foliage. This attraction will also operate in evening hours with special lighting effects and the use of boat spotlights. A casual type of structure, adjacent to the cruise embarcation point, will offer cold beverage and a minimum amount of convenience merchandise --such as film, flash bulbs, color slides, etc. Pedestrain access to the garden areas, while controlled, will give a wide variety of experiences of discovery; vistas and private areas, active water movement and lush tropical shade. A feature restaurant fitted into the natural setting will give the impression of dining in the tree overlooking the river and being in the natural setting of colorful birds and flowers. Miami-Miamigo Village This area, named Miamigo Villa =MMs mmomm MEMO mmam mimmier MMEt EMMW MMEW I MIME • • ME mW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 t' Of Miamni1MiaMi4oits dehtrai lodAtioh, elcot Ater orientation and diversity of facilities; attractions and entertainments will attract the highest density of visitors on the Island. The principal feature of this area is the waterfront tinged by a collection of various types of human -scaled buildings,. containing a mix of small one -of -a -kind enterprises purveying specialty foods, beverages and gift related merchandise. This mix will be conscious of the various economic levels of its patronage and consequently, will offer a range of selection with low to high tags. Food and beverage places will fall into three category types; the walk -away snack shop for finger foods, the. seated quick -order type, and the more elegant full service restaurant. In terms of their offerings each of these individual enterprises would be selected on the basis of their ability to produce and feature a unique food, beverage or other product that has its origins in the South Florida - Caribbean region. Examples are raw bar shellfish, Cuban sandwiches, conch specialities, fresh fruit salads, pies and baked confections, stone crabs, seafood platters, tropical fruit drinks. In products; 1 1 s i shops, dtiftWoad, silkaAdttened posters Ahd Marine decor crafts, The assefbly of these entetpfisds Will be sheltered, but open fronted offering ease of access and viewing, much like a bazaar. An uniquely situated casual food and beverage 'enterprise is envisioned as "The Banyan Tree 1testauraii a raw bar with specialty beverages all contained in an elevated, multilevel, decked structure among the branches of a natural grouping of banyan trees. In this setting, visitors may wine and dine aloft► with an overview of the waterfront, and its promenades beneath them plus the water scapes surrounding the Island. Scattered in this locale are waterfront tables for al fresco dining, and sheltered areas for staging casual musical and instrumental entertainment during both day and evening hours. This type of entertainment is essential to give excitement to the area. At least one major full service restaurant in this area would be established in a "converted" house possibly of the Key West -Bahamian influence in styling. it Miamigo Village has several direct functions apart from its other appeals. A small marina will be located, offering rentals of small sail craft and power boats 20. or oruieih4 the Waterfront. Theted type Of "pedal power" boats will also be aVailable. Visitors Could algo choose to hold a "boat party". Several perManehtly moored craft will be available for reservation including full catering service aboard for a visitor's party event. These craft would include "character" boats - small tugs, island schooners, etc. Por nighttime special events, the water surface will also serve as a "stage". Musical productions staged on a float platform, playing to its audience gathered at wharfside add to the character of the night. Por fishing enthusiasts open party boats offering bay. fishing trips, would be berthed at bay side. Embarcadero This area has been christened as the Embarcadero. Its major facilities and activities will include: 1. A 12 to 15 minute audio-visual show with actual motion effects themed for various simulated ride experiences such as "Air Boating the Everglades". "Puerto Libre", a warehouse of imported items from exotic parts of The Far East, Caribbean, Africa, the South Seas, etc., recalling the past history of Miami's port activity. "S.S. Bermuda Triangle", an actual Caribbean island type of small tramp steamer is transformed into a 8ard walk=thru" expetienee where the Vi fit aunters a wide variety of optical illusions, distorting his sense of balance and visual perception. Biscayne Bay Cruises and Waterborne TaXis. As seasonally available, a sidewheeler ferryboat would offer visitors a 1 hour sightseeing cruise around the bay with appropriate narration. Water transportation on small to medium size boats will initiate an exciting means for getting to other points of interest and activity centers surrounding Biscayne Bay and the Miami River area. Additionally, the Embarcadero would be the home of "street craftsmen" - working from lean-to structures against the wall of Puerto Libre. These individuals Will produce and sell their handicrafts on the spot - driftwood painting, palmetto hats, shell jewelry, marine collage, hammocks, etc. Shipwreck Cove This area is fundamentally designed as a play and activity area for youngsters in the 6 to 14 year age range. The area is a contained, shallow water cove, in which the "wreck" of a three masted schooner lies partially beached at a tilt. The shipwreck can be reached and carded from a sand spit by wading through the cove and 22 424 ilia NENE A 1 1 1 11 1 1 1 1 rth in AbOat to )o hdtt1 hahgihq erhith Viand=over=hand bo'surn line extehdihq from beeoh to tk, ,:The ship offers hidden passageways to find, the eap cabin to explore, cannons to pretend with, the helmsran's wheel, net -filled holds to jump into, plank to walk, and ropes to swing from and drop i the cove. Nearby, Shipwreck Cove are featured fishing piers with'' special pier for "small fry" guaranteeing them a "Catch" through the use of an underwater weir. f halk's International Airline The operation of Chalk's International Airline will be open to public view and visitation. operations building integrated with a A small themed restaurant Will include a lively presentation of the historic Chalk's Airline and the Miami region. The structural character of the facilities would be in concert with the theme of "Miami-Miamigo". Other major attractions for the Island are principally. the Flagler excursion train and the sea lane both of which touch all principal areas of "Miami-Miamigo". The excursion train will be pulled by a replica of the first locomotive to inaugurate rail service to Miami. 23 will a 'aer#fief id igt 1t r tale of loading and unloading. Prom its main station in area "A", the tail bed travels towards the shore line, out oh a "Key West" over water span. Across the causeway and around the southwest tip Of Watson Island, then northwesterly to stations for passenger pick-up and discharge. From this point it procedes around the northwest tip to follow a course alongside the Embarcadero and back to its main station. The sea lanes are side -by -side pathways for bicycles and pedestrain use following an alignment along the shore line, and alternate routes meandering through. Miami-Miamigo's tropical landscaping. Picnic facilities will be available for visitors on the Sea Lane Pathways, offering high quality amenities and reservation capabilities. Expanded Development The expanded development of Miami-Miamigo will occur at that point in time when the demonstrated popularity of the initial phase and the increased demands of use will justify major expansion and additions to the gated, paid admission portion of the Island. In terms of its initial conceptual character, such expansions would relate to the established thematic 24 i Howaver p the at . ie M a .d Sighif1 fitly ehehge. 0&tegoriting the elements envisioned in the Chit_ al tievei,opment, we have the following list: 1. Structured Attractions Paid ticket elements such as the Flagler R.R., the Ferry Boats, "Airboating the Everglades", "S.S. Bermuda Triangle", Biscayne Bay Cruises, "Miami River Cruise" Non -Structured Attractions Use-fee patron costs for boat rental, picnic sites, open party fishing boats. s } rood and Beverage �j- Including all casual and full service: facilities. Merchandise and Gifts All facilities from street craftsmen to Puerto Libre and speciality shops. Special Events Special entertainment attractions commanding a higher admission price to Miami-Miamigo for the g occasion. Using a bench mark of capital investment requirements for each of these categories, hypothetically, in the Initial Development, each could represent the following 25 !!!Ilpll,p1111I1g9u11 p ffar NEW — Mt @Magee 3 Et- 1. Structured Attractions 2, t4ori,.8tructured Attractions 3. Foods & Beverages 4. Merchandise and Gifts 5. Special Events 35% 10% 30% 20% 5% the Expanded Development, these percentages of additional capital investment could differ substantially as operating experience and resultihl; perceptions establish directions. It is the opinion of the consultants that Expanded Development will tend to place emphasis and capital requirement priorities as follows: 1. Structured Attractions 2. Foods and Beverages 3. Merchandise and Gifts 60% 25% 15% Thematic Character The genetic sources of Miami-Miamigo are a mix of cultural heritage, natural environments,, and manmade footprints in the Miami region, Southeastern Florida and the neighboring Caribbean. In consequence the thematic character of this attraction must be responsive to that basic definition. In actual application the theme will be reflected in every facility, activity and event envisioned for the project. 11 1 1 1 1 1 '1 11h , iandsoape Materials, bird lice, outdoor and erior decor, building materials, pathways, marina gettings, architectural lines, visual design, foods, beverages, gift merchandise, trains and ferry boats .- all will be developed and operated in context with the fundamental theme. To describe an overall visual effect, the first time Visitor to "Miami-Miainigo", should be surprised to learn it has been open less than a year. The landscaping, the structures, and other elements. will appear as having been established for a Much . longer time. lts structures - a wharf, an embarcadero warehoused restaurant housed in an "old home", and outside eating patio should reflect the maturity of time. This character, of itself should make the silent statement that "Miami-Miamigo" truly characterized the region's natural and man-made environments. The design and architectural character of its building and appurtenant structures, should not be concerned with achieving purism,for purisms' sake. It is rather a subtle collage of the regional scene. Weathered woods, moss -covered coral blocks, crushed shell pathways palmetto, aged ships timbers, plastered walls. All 27 1 1 d have the patina of time on their dounttnaae0. Landscaping effect should be casual and appear as riaturai happenings --not manicured. Sites for structures can be somewhat irregular. Many of the structures may be near replicas of "indigenous" architecture in the region --or at feast reflective of certain styling details. It is a sensitive mix but achieveable. 'Although long established by appearance, Miami-Miamigo Will not appear tawdry, ill -cared for or run-down. It must reflect the kind of charisma that lends charm to seaport areas such as Savannah, Charlestown, Lahaina, or Annapolis. Above all --not plastic. Although the foods and beverage offerings will feature regional specialities, we cannot eliminate the hamburger, the hot dog or the Coca-Cola --but there is no place for the ordinary franchise type of fast food services in Miami-Miamigo. Certainly, postcards of the state's attractions can't be denied, but racks of merchandise of other attractions will surely be out of place. 28 qt and evening will make up a large portieh of attendance visitations, consequently exterior iightihq for safety and utility must combine aesthetic uses as Well as highlight the nighttime mood of the park. Neon, fluorescent and arc lights will clearly be out Of place in exterior situations. However, twinkling lights in the trees and trim lights on buildings, ferry boats and the S.S. Bermuda Triangle will accent the nighttime mood. Vital elements in the total park will be the mix of landscaping with the use of moving water in rills, runs, and springs. In the heat of the day, deep green foliage and the sound of water helps minimize the discomfort of high noon. And in the evening hours, these same elements will enhance the mood of adventure and romance. . Operating Policies and Characteristics Certain key policies guiding actual operation planning are extrapolated from the original criteria determined for the project. In essence, these are: a. High quality standards of maintenance, general appearance and personnel training in visitor contact. 6 inetive offerings and good value in food, average and gift retailing with ranges relating to pocketbooks and tastes. Modest level charges for parking, admission and transportation to Miami-Miamigo to stimulate a broad patronage and repeat visitors from both the tourist and resident markets. . tmphasis on casual and incidental entertainments --for both nighttime and day periods. Special events structured to capitalize on the environmental setting offered in the project. . Year-round operating schedule with hours adjusted to meet seasonal demands. . Central management and administrative control of operating standards established by policy. Northerly Side These facilities would be operated by operators experienced in these kinds of installations specifically the marina and its related facilities the picnic grove, fishing piers, pedestrian and bicycle pathways, convenience retail stores, with bait, supplies etc. Miami-Miamigo The assumption, underlying the total conceptual approach is that "Miami-Miamigo" would be operated by a master lessee. It is possible that his lessee could also be 39 } t fihahcihq source for development, our would 'It Under contractual agreement to the fihehoiel emit) tb. perform operating management. The basic principle of the master lease would structure the master lessee in an "umbrella role" with the Obligation of this lessee to sub -lease certain types of functions and facilities to other individual operators and entrepeneurs. The master lessee's role, in some respects, could be likened to the development and management entity for a large regional shopping center. The master lessee's functions in this instance would be somewhat different in that he would most likely operate the paid rides and attractions (ferry boat, river cruise, A.V. show, train, use fee rentals) and, in addition, provide: Security, Safety & Insurance Liability Accounting Reports (as provided in the lease) Personnel Training Grounds and building maintenance for all public exterior areas and support systems Environmental Standards and Quality Control Marketing and Promotion Sublease Administration Live Shows and Events Sub -lessees would be selected by the master lessee, based on guidelines established in the basic agreement. It is the opinion of the consultants that such 31 r 1 1 1 1 1 lessees should be of 16641 of r'egiohai origin with proven product or service. subleases would be ranted for all of the food and beverage facilities, All of the individual "street craftsmen" and all specialty gift merchandising. These sublease provisions are consistent with the general philosophy and approach of the Mimi=Miarigo concept. The solicitations and consideration of master lessee candidates should closely evaluate the lessee's 'Operating standards, experience and background as well as his financial capability. This lessee must have demonstratable past or current experiences in a like scale to Miami-Miamigo. On a continuing basis, it will be necessary to establish a Policy Group to coordinate the relationship between the City and the master lessee. Several options are available -the special authority being one. The consultants recommend that such a group be limited to five members, consisting of two permanent members (the master lessee, and a nonelected City official) plus three other members selected from the community at large. Persons with business interest related to Watson Island, or elected officials would not be elegible. The selection process of the initial three 32 tG� Ip tii anent members could be acct5mpliehed by the two !Maneht McMbers, with appointments to 1, 2, and 3 year terms. New appointments would be made by choice Of the entire membership, pperating Schedule It is estimated that all eletttents of Miami''MiaMigt would be open seven days a week, year round, excepting Christmas Day. Actual operating experience may indicate reduction or increase of operating scale. Hours of operation will vary seasonally but will probably relate to this schedule: Mid -Dec., Jan., Feb., March (through Spring Vacation) and June through Mid -September: 10:00 A.M. to 12:00 P.M. - Monday through Thursday 10:00 A.M. to 2:00 A.M. - Friday and Saturday 10:00 A.M. to 10:00 P.M. - Sunday April, May and Mid -September to Mid -December: 12:00 (Noon) to 10:00 P.M. - Monday through Friday 10:00 A.M. to 1:00 P.M. - Saturday 10:00 A.M. to 8:00 P.M. - Sunday MW 2 t4 Itt ECONOMIC PEAEIEtLtTY the estimates in this section are besed oh recomfiendstioht ekpressed in the Conceptual Planning Section of this study, together with quantitative data developed through investigations in the Miami area. A. Market Definitions The Miami region market for commercial recreation attractions has a number of factors which tend to uniquely distinguish it from other destination resort and vacation regions. For the purpose of this section, definitions have been developed for reference and use purposes in generating estimates. The two major market bases --residential and tourist, are each subdivided by definition as follows: Residential Market: 1. Local Residential Market = LRM Defined as permanent residents of Dade County. . Regional Residential Market = RRM Defined as permanent residents of Monroe, Broward Palm Beach Counties. 3. State Residential Market = SRM Defined as permanent residents of all counties in Florida, excepting Dade, Broward, Palm Beach, and Monroe. Tourist Market: . Destination Tourist Market = DTM Defined as tourists with their primary vacation: destination as Dade County. . Regional Tourist Market = RTM Defined as tourist with their primary vacatio ■ m 111■11 LAM (1)RRM SRM SUBTOTALS atination in Monroe, traward and Path teach t-'cuntiet;. Transient Tourist Market = TTM Defined as tourist who visit dade, Monroe, Broward and Bairn Beach Counties as a stop -over point en -route to their vacation destination; or as part of their general Florida tour itinerary. Market Sizes Estimates of the markets are as follows: Resident Market (000) Year 1978 1979 1980 1981 s..,_1982 1.761 1.796 1.831 1.867 1.393 1.420 1.448 1.476 6.148 6.301 6.458 6.619 9.302 9.517 9.737 996.2 1.727 1.366 5.999 9.092 Tourist Market (2) DTM 4.229 4.292 4.356 4.421 4.487 RTM 4.099 4.160 4.222 4.285 4.349 TTM 2.006 2.036 2.066 2.096 2.127 SUBTOTALS 10,334 10.488 10.644 10.802 10.963 TOTALS(000)19.426 19.790 20.161 20.539 20.925 (Notes:) (1) Combined population estimates for Broward, Palm Beach and Monroe Counties. (2) Estimates include all cruise ship passengers embarking or disembarking and tourist with multiple destinations in four -county area. (3) Base Estimate: 1975; DTM, 4.147; RTM, 4.019; TTM, 1.967. etdatice tstiiate§ These estimates relate to the cdh ept of ah initial development, followed by a major expansion development of Miami-Miamigo, in operation by the start of its sixth operating year. Accordingly, the estimates have been developed in t references. o tithe The first time period of five years is stated in thre ranges --low, probable and possible. The second time period of five years relates to a tna expansion of facilities and the estimates are stated broad terms. The key assumptions of operating policy on which the estimates of attendance were based include: 1. Relatively low general admission prices. 2. Nighttime and daytime operating schedule, seasonally adjusted. 3. Adequate mainland and island parking. 4. A mix of casual pastimes and structured attractions within the premises, resulting in a three to five hour length of stay range. • 1 • MV ATTENDANCE ESTfMATES (1) MIAMf..MIAMI00 (006) pgerating, Zeara, ,throtivii 3 r'' tow PrO010 Potoihkq '.' 1,264 1.574 1.767 t, 1.66-0 1.967 2.336 1.977 2.24 2.626 2,101 2.593 2.930 '5 2.220 2.793 3.176 ar Totals 9..232 11.221 12.835 Note (1) Includes multiple visits annually. Penetration Rates, Combined Markets Year Low Probable Possible 1 6.6% 8.1% 9.0% 8.3 9.9 11.8 9.8 11.3 13.0 10.2 12.6 14.2 10.6 13.3 15.1 Year Average 9.1% 11.0% 12.6% Percentage relationships --resident to tourist markets -- in the probable attendance range are indicated as follows on the next page: 37 1 1 1 1 Average ComtttefltS : 'these estimates reflect certain judgements based pragmatic data and background experiences of the consultants. In substance, these judgements are: A. The resident market percentage of total attendance will drift slightly lower from its initial high year in the first five years of operation because of these influences: 1. No immediate urgency to visit because of their permanent residence status. 2. Promotional growth and word-of-mouth influence on the tourist market --requiring a visit during their limited stay in the region. Notwithstanding, the penetration rate of the resident market (and attendance) actually increases year by year until the fifth year when it tends to plateau. Wit 28.1 27.4 217,2 % bh Assuming that no major expansion of facilities occur in Miami-Miamigo during the initial five years, the people pressure on existing facilities during peak seasons, 38 • the to disdourage lodai and regional residehta t t attending. They will "pBt off" a visit and tederdingly, the repeat interval between visits will beoothe extended. f&id Attendance Estimate - Miami-Miamigo Operating Years 6 through 10 These estimates have been generated in broad terms only, Without recasting the six specific market sizes developed and utilized in estimating the initial five years of operation. The assumptions used in making these second five years of operations attendance estimates are as follows: The general word-of-mouth for Miami-Miamigo, both with the resident and tourist, will be favorable and stimulating to the projects total marketing programs. A major expansion of facilities and attractions will be completed and ready for operation by the beginning of Miami-Miamigo's sixth year. Expansion requirements will substantially eliminate the Island's parking area. A form of surface rapid transit from Miami and Miami Beach will interlink the Island with these areas and/or a multi -deck structure for parking on the Island can be devised without diluting the attraction's appeal or operating effectiveness. 39 • Total f=MtAMTGO ATTENDANCE EaTtNATE5 Yearn 6 through 10 (000) r Low probable Poaaible 2,800 1,400 4,200 1,500 1.800 4.700 4.200 4.600 5.200 4. 700 5.200 5. 500 5.000 5.600 5.000 20.200 22.700 ,25.500 Operating Revenue Sources The schedules in the subsection relate to forescated operating experience in Miami-Miamigo's first five years. As relates to sources of operating revenues, these estimates include expenditures made by the attraction's visitors on the Island site, or for ferry transportation to the site. By categories, these sources are listed as:, 1. Ferry Transportation From mainland to Miami-Miamigo 2. Parking On Watson Island 3. General Admission Entry fee into Miami-Miamigo 4, Attractions Paid attractions in Miami-Miamigo including Barco 40 Plaoar AIRS, Miami River cruise, iltverelia ss Air Boat". tiseayhe Bay Cruise. Ugea'reeg -Rentals of private picnic sites, fishing equipMent, Miattiigo Cove boats, open party fishing boats, etds rood and Beverage All casual and full -service facilities withih the attraction. Gifts and Merchandise All retail sales from shops and craftsten. • Special Events Special admission fees for hard ticket attraCt ons 411 private party sell out of total facility. . Miscellaneous Docking fees, overnight boat accommodations, guest services (wrapping, mailing, telephone, etc.) e gross revenues expressed in the ensuing schedules are stated in 1976 dollars, with no adjustment for inflationary effects. The main assumptions used in the revenue estimates are as follows: 1. Price for admission, ferry transportation and Island parking will remain at modest level in keeping with criteria and recommended operating policies. . Average length -of -stay per visitor will gradually increase over the five-year term. 41 ortair moderate expaheiOht and m►odifidatihha it Visitor facilities and recreation will occur during years2, 3, and 4 to adjust to dettands of capacit and efficient operation. The relationship of Florida residents to Florida tourist will average 27% (Floridians) 73% (totiriete) during this five year period. Adult visitors (13 years and over) will coMpriee 80% of total attendance. Operating schedules will provide for night operations approximately eight months of the year, in addition to day operations. 1 1 1 1 asie far revenue' prajeatians, the fallowing sehedule and visitor utiii2atiott0 were developed: e_LLh.edu -e Year 1 Year _2 Yearw... Year_ Ye4,r_5 AdMis§ion Fee Adult $1.50 $1.50 $1.75 $1.75 $1.75 Child .75 .75 .75 .75 .15 Bey -p Parking (Island) .pp �.. �� pay {s Ferry Boat (R!) Adult Child .5, Paid attractions (Average Price) Adult .55 Child .40 Visitor Utilization Paid Attractions 2.5 3.0 3.0 3.0 Parking (Average of 3/car) 60% 55% 45% 35% 35% Ferry Boat 35% 40% 50% 60% 60% 01 11V 11 I I 11111 IA nag did 'AI -ad _aad aid -ad -ad -Al -41 E. Estimated Gross Revenues (thousands) Source Year 1 Year 2 Year3 Year 4 Year 5 5 Yr. Tool General Admission $2,124 $ 2,635 $ 3,555 $ 3,993 $ 4,301 $16,600 Parking 236 270 258 226 244 1,234 Ferry Boat (RT Price) 258 361 527 715 770 2,631 Paid Attractions 1,887 3,540 4,679 5,269 4,747 20,142 Use Fees 314 491 573 700 754 2,932 Food and Beverage 2,361 3,343 4,129 5,186 6,144 21,163 Gifts and Merchandise 2,518 3,737 5,046 6,482 7,820 25,603 Special Events (Admission) 100 500 800 1,000 1,10D 3,500 Miscellaneous 157 196 275 311 335 1,274 $9,955 $15,073 $19,842 $23,902 $26,215 $94,907 Totals I 111 Per Capita Expenditures by Year and Source (Probable Range) General Admission (1) Parking (2) Year 1 Year 2 $1. 34 .31 $1.34 .3a Year 3 Year 4 Year. $1.54 $1_54 $2.54 4 Ferry Boat r =1. ...zu s 1.19 n c r a -<� Pai d d Attractions V . Us e Fe es es .19 - Food and Beverage 1.50 1.6 2.00 Gifts and Merchandise 1.59 Special Events (3) N/A - Miscellaneous .10 .10 ./z .12 .12 Totals $6.22 $7.37 $6.25 $9_B1 $__95 Note: (1) and (2) combined to reflect true per capita by all visitors using these facilities. (3) Excluded from per capita as applicable only to small percentage of visitors. 11 MIAMI MIAMIGC F. 10 Year Summary -- Estimates of Attendance, Gross Revenues & Per Capita Spey Year (Probable Range) Attendance Gross Revenue Per Capita spendin (000) (000) 1,574 $ 9,955 $ 6.22 1,967 6 7 15,073 -- - +rj.r ,r- .- 84 2�.f �'�-. 19 2 9 a ��:_ 2,593 - = 23,9022,793- 26,215 8.9 11,221 Total $94,987 5 Year Average $ 7-9+2 3,406 Not Estimates Not Estimated IT IT IP 3,900 _ - 4,600 �".., • - _� j ,.� ._..� �" _ - �.. u'1--say � n�P •.- -. ?�,��,.�� -.S `fi,.}3:?:I' a4�-. - C�'.'T-1;r...s3'�'°`r�% _ _ _ ``'G•.t__ .,..w _ .E"-ti'_� 'Y".vi 2 0 0 5 , f:• '`� Y AAA '�-`�y".i� F' }�Y" k 5,600 22,700 33 921 1 St TIal IV CAPITA, COST ESTIMATES The Capital Costs associates with this Watson taiand devel6pment Coneept have been estimated in the following categories: A. Off -site infrastructure: the cost of bringing water, sewers and other utilities to the Island plus the capital costs VMMEMMEM associated with removing waste. 1 1 Transportation: the cost of providing facilities and Vehicles to bring people to the Island. On -site infrastructure and site preparation: the cost earthmoving and of providing water, sewer, energy, storm drainage, roads, parking and other common services on the Island, which together make the Island usable by "developers". Miami-Miamigo: the cost a developer would incur in buildin and opening the attractions and facilities. Northside Development: cost a developer would incur in building recreation facilities, primarily a marina, on the? northerly side of the Island. F. Pre -opening costs for personnel and services prior to starting operations. The cost estimates are based on the concepts outlined in Section II. Assumptions were made about the type and extent of construction implicit in the conceptual plans, and the concept was translated into land use diagrams, site layout studies and 47 • a§edtieh sketChe§s beCeute he dust§ $re Mee a Ohdepts rather than dbft§trtCtibh plans, acreages, eubtatale/ Ahd other figures have been rounded. Costs estimates are based on local experience, ehgiheeted estimates for other projects, and estimates prepared by the City Department of Public Works. 1976 costs levels have been, used. Where applicable, costs have been estimated for the `initial development" and for "expanded development". Further, an attempt has been made to allocate general infrastructure costs to Miami-Miamigo and to other development oh the Island. ,A11 costs are summarized in subsection "G" Off -site Infrastructure It determining the estimated cost of providing for off - site infrastructure facilities, careful consideration was given to a number of elements, including existing facilities, demand requirements for the Project and consideration of systems which will be provided by private corporations without cost to the City. Discussions have been held with authorities concerned with the following: 1. Sewage A study made by the Miami Department of Public Works shows that a connection can be made at an existing pumping station on the South side of the Venetian 40 • Way oh Biscayhe lsland, With ah uhdetwater lint n§tructed from there to Watson island as shown oh §ketch appended to this report. Sewer pumping facilities would be provided on the North portion of Watson Island, The Department of Public Works Studies show there is ample capacity in existing facilities to care for the estimated daily and peak hour sewage demand. It is estimated that the cost of providing the additional facility as outlined above will be. . .000400 Water At the present time, Watson Island is traversed by an existing 20 inch water line which is the property of the City of Miami Beach; however, inasmuch as the metering point is East of the Island, the Miami -bade Water and Sewer Authority has responsibility for granting rights from this existing line to purvey water to Watson Island. A discussion with the officials concerned, indicate that approval would be forthcoming to tap this line for potable, irrigation and fire prevention water requirements. It is further understood that this action would not interfere with the present demands on this 20 inch line. The estimated cost of these added facilities will be. 1 i discussion with offidials of the P1ot.ida power Ali Light Company resulted in their agreeihq that this company would be prepared to provide off -site facilities to bring all electrical power to Watsoh island without cost. .; Telephone We were assured by officials of the Southern ell Telephone Company that all required trunk lines Woul be provided by them to the Island at no cost. Cas Discussions with officials of the Florida Gas Company resulted in their advising us that they would provide adequate facilities to bring all required gas to the Island without cost. Waste Materials It is recommended that a contract be made at the proper time with an established trash removal company, by competitive bid, to collect all trash daily for deposit at a designated location on the Island, with subsequent removal to an authorized location, for ultimate disposal. A Watson Island temporary storage facility would need to be built at an estimated cost of $ 35,000 Total Cost $935,000 MEE 1= MIM • • tahSts rtatiOh AddeSS (see Appendix for illustration) the consultants studied Modes of transportation and means of access as integral parts of the overall Watson Island concept. As a first step, existing conditions and current City of Miami plans were reviewed; then a set of criteria were established to be a basis for evaluating alternative possibilities; next alternatives were studied► and finally a recommendation was made. The costs of the System are discussed below and included in the capital Cost Summary. CRITERIA The following criteria were developed as a basis foY, evaluating alternatives. 1. Clear identity. Whatever system is selected, it should be identified as the Watson Island System, and, it should be designed to be compatible with the themes and spirit of the attractions there. "Getting there is no problem". Access must be as con- venient as possible to eliminate guest dissatisfaction prior to entry on the Island. Experience prior to arrival should include the fewest possible changes in transportation modes. Emphasis on the "Island" quality. Water transportation,. should be available for an appreciable percentage of guests. Miami Beach. Guests from Miami Beach should have 51 Airy ObhVe?ient aervi'eea as those from the faihland. CApeeities. The design day population of the 5th year will be 120000. One half of those people will arrive during the first three hours at the rate of about 200b per hour. All plans should be able to accommodate to the expanded development. Transportation as an "attraction". To the extent possible the access to Watson Island should be part Of the entertainment and recreation, employees should park on the site. Low cost to visitors. The transportation systems should involve only a minimal charge to visitors in order to keep Watson Island affordable to the broadest possible population base. Flexibility. The system should be adaptable to likely future changes. ALTERNATIVE CONCEPTS CONSIDERED In analyzing alternatives the following assumptions based on 5th year projections in the report. Maximum guests in park 8,000-5th Year;14,600-10th Year; People per car 3.5 Ferry utilization for plans E and F 60% • Alternative ative Ai tICENTtNNIAt PAM A8 A SUMO iO POINT V011 ALL OU1? P We consulted with the architect as respects availability Of land for access and docking of ferries. At present, no future plans would prevent use of a corridor roughly paralleling the MacArthur causeway ramp. A docking area and ticketing facility on the east side of the Park Would be feasible. Because space is not available for parking, access to Bicentennial Park poses the most serious problem. There are not sufficient parking facilities close enough for an easy walk to the Park. For that reason, the consultants studied a plan to utilize the old FEC right- of-way paralleling N.E. llth Street as a tramway, serving a parking structure to be built on the old FEC yards east of N.W. First Avenue. Taking into account arrivals by bus and taxi, we estimate that a parking structure of 2000 spaces would be required initially, expandable to 4,000. At $4,000 per space, the initial structure would cost $8,000,000. Trams would go to the ferry docks directly from the parking structure. The tramway would be two lane and approximately 15 trams would be required. The tram right-of-way, however, would be expensive and unattractive. The route traverses old neighborhoods and the tramway would have to be elevated since four streets would have to be crossed with a clearence of 53 a. It feet, Biscayne BouleVatd would also pose a problem. tither the traMs would have to merge into BoUleVard traffic or a very expensive crossing structure would be required. Tramway costs could be as high as S10,000,000. Pot the short trip to Watson Island, two 'ferries With A capacity of 500 persons could do an adequate job With minimal waiting time. One or more ferries could be fitted with eating facilities and used as "cruise" ships to see other attractions and view Miami from Biscayne Bay. Cost of the two ferries would total 1,550,000 plus the cost of ferry slips at the Island,. Advantages of this alternative: 1. A single definable Watson Island method of access, 2 Utilization of a City -owned tram right-of-way, The ride could be made into an attraction,although at considerable expense. Space and other attractions are available for waiting guests. V,-Ai s system 'ties two major Bay -front attractions,!: toge her. sadvantages Costs would be . $.6, 00G, 000.. fo. a :a al .vats:'cra;.,w .y uione. :2i tipe o:14ncjes Of VChio CGS ,-ir'O'nA ;o tarry, • 8r street itnprovemehts would be required to ?Vide acceptable access to the parking strudtiirbs The parking structure would, of necessity, be Multilevel and, therefore, somewhat inconvenient. The plan is labor intensive. The location of the parking structure would' require a strong security system. Total dependence on waterborne transportation.,' The system would not serve Miami Beach guests.' Alternative B. UTILIZING THE PROPOSED PEOPLE MOVER The People Mover, as proposed to the Federal Governmentt. would provide an admirable collecting system from the many parking lots that exist in the area it serves. The spur to Watson Island would then be the ultimate in- easy, rapid service from Miami. Timing of the completion of the People Mover System is, of course, a key element. If Miami is not selected by the Federal Government, the discussion is moot; we assume that if Miami is not selected, the local government will not fund the project. However, if Miami is selected, and if the system is installed within two years, a feasible solution exists. It could be supplemented with water transportation as noted in "D" below. Advantages 1. Fast an easy. ten►tly existing perking lots could satisfy most of the teed. Others, if required, could be built near the People Mover collecting systet'h. NO additional service facilities would be needed. bigtadvantages Uncertainty as to whether the system will be approved. Not specifically Watson Island system and capacity People Mover may result in being overcrowded during peak hours. The People Mover would not serve Miami Beach guests. Alternative C ON -SITE PARKING STRUCTURES ONLY Because of the limited size and dimensions of Watson Island, full on -site parking would require multilevel parking and ticketing structures on the Island. They would be most efficient if built paralleling MacArthur Causeway. Capacity would have to be 2300 cars for guests and employees. Roofs over the upper levels could be used for park purposes, such as ticketing and perhaps attractions; part could be used for emergency vehicle parking. An area on the lower deck could house utility services, trash collection, and maintenance facilities. The structure would cost approximately $9,200,000. 56 R 1 • 11 from mAihtdhAhde dtedgihil or other sources could be utilized to increase the eievatioh of the Island Covering a large part of the landside elevation of the structure or structures. Advantages: i. A totally controlled Watson Island system.. . Centralizes services including most of the ticketing procedure. • Services Miami Beach guests on the same basis as city guests. Utilizes presently existing roadways. Traffic on MacArthur Causeway is not up to the capacity of that road and most of the guests will not be using the Causeway during peak hours for existing demand. • The necessity for labor intensive trams and tramway proposed in alternative A is eliminated. . Land use for parking on the Island is minimal since the upper deck can be used for park purposes and the utility services which must exist will be centralized and hidden. Disadvantages: • Cost. While less than alternative A, it will require considerable capital expenditure and high parking rates or subsidies. • Permanence. The structure would inhibit future flexibility or adaptability on the Island as its 57 • • Olt 114 1 p6puiatity increases of Mass transit is developed tt does not support "island" character. ,1tet;native D PEARIES PLUS ON -SIT PARKING This plan contemplates ferry service from Chopin Plata or other locations along the Miami River together with surface parking lots on the east side of Watson Island near the MacArthur Causeway. The ferries can be designed to pass under the highway bridge on the Port Causeway. Cost of two ferries is about $1,550,000. Ferry slips at the two locations would cost about $250,000. A third ferry Bay Cruise, Ship could be added for another $750,000. The minimum on -site parking lot of 10 acres will utilize that part of the Island not presently contemplated for a gated attraction development. It will not inhibit future expansion, and could be "redeveloped" in the event the People Mover is built. Capacitycould be expanded by an additional 6 acres which is recommended. Approximate cost for 16 acres f parking: $713,00C. :in and of ramps providing rade separate:: access parking from MacArthur auseway cost a.: additional $1,250,000. vantages: The least capital intensive of the plans contemplated. Parking charges or subsidies would be minimal. 5$ MW ME- 1 1 "i 1 1 1 1 Petry set'Vice is heat Ski:sting parking lots And hence setves the center of activity of Miami. tt also adapts to a future People Mover plan. The ferry service would be convenient to the tohVention Center and major hotels. the ferry service could be adapted to serve future attractions in the Bay, such as Bicentennial park► or sight seeing cruises. The on -site parking can be designed to accoMMOdate to future changes on the Island. Miami Beach guests are served. bisadvantages: •Approximately 16 acres of the land •is`'used•for parking in the initial phase. AN ALTERNATIVE TO "D" This plan utilizes a single structure paralleling MacArthur Causeway on the north side of the Island. The structure would cost approximately S4,500,000 and could be a presently available demountable type of structure. Such a facility could be expanded as experience indicates a need for more capacity. This plan has all the advantages of "D" and reduces parking area requirements by 5 to 7 acres. SUMMARY AND RECOMMENDATION The consultants recommend Alternative D with 16 acres; 59 alas visits. tat iattlal aasairsetiaa *ad alternative S tH as *speeded past it bipeitiada /Mitaatis a Read tat addittowal Whim/ of if the area is ropised for addttiosal attraetioss. those alternatives beat tit the established criteria bad their costs fall vithia reasonable limits, in balance vith the other project oasts. This solution is the *sly ono that is compatible with a fetus* toopla Mover installatio$. the principal off -site traaspmrtatiea costs will be terries and slipss 41,800,000 for initial developrest. Costs are included in A. Capital Cost Summary) C. Ommilite tafrastrustuire and Site pt1M Moats !a thommamis of dollars) 1. Site Clearing aa4 Cradle aolooatien of the aapaseso Seedkam and Sardis of the ansrieas.......... ....• $100 Cambria, and demolition of oaiatisg e= structures. /0 acres • 1i00/sore Sough grading of acres not 'ocelots. yi fill. 40 acres 1 4900/acre renewal and relocation of roosablS structures by current lassoes Subtotal Allocate to'Hiamigo Earthwork and fill Herbs along both sides of KacArth&r Causeway varying in height from •' to 15'. 100,000 cubic yards rill to put nias►igo construction above elevation +11' (23 ac.) 420,000 cu. Yards rill to put other construction above 40 $140 1 1 1 1 tidh !1- lit f lac.) 14.04000 dtt. Yard§ t§s dredged material 140,000 cu. Yard§ Subtotal, 520,000 cu. yards 0 $1.50/eu. yd.sis.s Allocate to Miamigo Miamigo Harbor and Waterways bredging 145,000 cu. yd. @ $2/cu. yd..s 2S0 bu1kheading 1500 1.f. @ $200/1.f 100 Other shoreline 1600 1.f.@ $150/1.f240 Subtotal ......:��:� Allocate to Miamigo . Highway ramps and overpasses Four on/off ramps; two bridges over MacArthur Causeway Subtotal Allocate to Miamigo Pedestrain Overpass Connection from northside parking areas to Miamigo 600 s.f. @ $75/s.f. 450 Subtotal Allocate to Miamigo Service Roads Roadway full length of Island, northside and southside, 7200 1.f. @ $50/1.f 360 Subtotal Allocate to Miamigo • Parking Areas Complete surface par MEM iiIIIIII • $8,180 $6,810 wait_ M m IF Eftl `Lr14) 1andacaping, lighting, And sieket booths 16 acres x 110 cars/acre = 1,60 ears 1,60 cars @ $400/car Subtotal (rounded) l tit 1 1 t' Allocate to Miatnigo........4...t..t.11r On -site Utilities and 8ervice8 Potable water distribution through developed areas, 30 ac. @ $5000/ac..... 1 Sanitary sewer in developed areas 30 ac. @ $6000/ac 18b Storm drainage for entire Island including structures and retaining ponds, 70 ac. @ $3,000/ac 210' Communications 1.s 500 Air conditioning plants for each development area with main distribution 600T @ $1000/T Subtotal Allocate to Miamigo 600 Subtotals: with 20% contingency with 10% fees and costs 1,'280 6,200 5,160 7,440 6,190 8,180 6,810 TOTAL ON -SITE INFRASTRUCTURE Allocate to Miamigo D. Miami - Miamigo 1. Entrance complex (Area A) Buildings for ticketing & services 5,000 s.f. @ $40/s.f Landscaping, including overlook .401 iin4.L 1 V uSe _= i== i=_ I t/ r it SS Si t gubtatai, initial deVelopmenttt Expanded development.==..==:tttt Miami River Cruise (Area $) Waterway construction, 2 acres @ $90,000/acre...4441 Landscaping, ;:;,;•«: 4 acres @ $ 150 , 000/ac.... Structures, 1 . s........ $oats, 1.s ••'x•• Subtotal, initial development..=....• ''.`::. txpanded development (additional boattt new food service) Miamigo Harbor (Area C) Site work -- plazas, walkways, planting 4 acres @ $120,000/ac 480 Shops, including fixtures 20,000 s.f. @ $50/s.f .1.00 Food services including fixtures 6,000 s.f. @ $60/s.f 360 Subtotal, initial development . 1,84 Expanded development (increase shops by 50%; add restaurant and food service) ... . Embarcadero (Area D) Puerto Libre Shopping Area Landscaping and site work 3 acres @ $100,000/ac "Warehouse" shops including fixture 20,000 s.f. @ $40/s.f .....+.. 1,400 63 al .161 se 66,4 6111 6.1 . 61 .46 .46 • 6d service areas including fixtures 666 s.f, @ $90/s.f...........6...1ii 2/0 j{1�j1� gilbtotal, initial develop ient..........i.•..i iji'/0 Expanded development (increase shops by 50%; .add restaurant and food service).., bides and Boat Areas Landscaping and site work including Waterfront, 3 acres @ $100,000/ac 3 buildings: entrance lobbies, etc. $5,000 s.f. @ $40/s.f...66i 200 sheds for rides 5,000 s.f. @ $30/s.f.464661 is0 iV. Show, 1.s ',ii.i100 hips with shows, 1.s 200 Oats, 1.s 350 Subtotal, initial development. Expanded development (complete rides and amusement area) ..,f,; Shipwreck Cove (Area E) Landscaping and site work 2 acres @ $120,000/ac 240 Ship and play equipment, 1.s 400 Subtotal, initial development 640 Expanded development (additional equipment):_'`3 00 . Train Ride Right-of-way and track circling the Island, 800 1.f. @ $18/1.f 144,E Trestles, 5000 s.f. @ $50/s.f 250 Bridge over highway at east end 1000 s.f. @ $80/s.f Pedestrian bridges over railroad 3 @ $15,000/each 64 4411 .1 411 41 .411 444 .41 tati8nt (4)1 6000 s.f. 0 $40/s. f...... 240 rain: locomotive @ $ 50, 000 plus five cars @ $28,000 each........ 190 Subtotal, initial development... * .......... kpanded development, (another train).... Chalk's International Airline Site work, paving and ramps 2 acres @ $80,000/acre.........4 Operations building 3000 s.f. @ $40/s.f Restaurant Subtotal, initial development.... Common areas and equipment Gardens, walkways and water features 6 acres @ $120,000/ac Signs and street furniture, 1.s......4. Boats and vehicles, 1.s 300 Subtotal, initial development 1,67'' Expanded development, (50% expansion) 9. Service Areas (north side) Storage buildings and maintenance shops 20,000 s.f. @ $25/s.f 500 Equipment, 1.s.. 150 Storage yards, 50,000 s.f. @ $1.50/s.f75 Docks, 4,000 s.f. @ $15/s.f Subtotal, initial development Expanded development (increased storage and equipment) 65 60 gubtetalS: 11,480 71200 With 20% contingency 13,116 8,640 With 10% fees and cost 15,154 9,504 TOTAL MIAMI-MIAMIGO initial beveloptnent $16, 180 Expanded Development North Side Development 1. Marina Park Marina docks for 200 boats 200 slips @ $10,000/slip office,laundry & other structures 5000 s.f. @ $40/s.f 200 Parking "under the trees", 5 acres @ 50 cars/ac. - 250 cars @ $400/car.. 100 Landscaping and site work including picnic areas and fishing docks 6 acres @ $100,000/ac 600 Waters edge treatment and beaches 2000 1.f. @ $40/1.f 80 Subtotal, initial development 3►000 Expanded development, (100 additional boat slips) Club facilities Buildings, 15,000 s.f. @ $40/s.f Landscaping & site work 1 acre @ $120,000/acre Dry -sail area, 1 acre @ $60,000/acre Parking -- included above Docks -- included above 6 i}Antal, initial avolopnlent............. 910 subtotals: With 20% contingency with 10% fees and costs 1,910 1,000 4,720 i,200 51190 1,320 TOTAL NORTH SIDE - Initial bevelopMent Expanded Development P. pre -Opening Costs for Miami-Miamigo 1. Fees Legals Licenses and Permits.....► Subtotal . Labor Management and Administrative.. Operating Contract 4,• • •...r:'" Subtotal , Materials, Supplies and Services Rentals Communication Travel and Entertainment Marketing Other Subtotal $5,190 -$.1., 3_20 toneral and Administrative unallocated'. e I Insurance 64 &&&&&&&&& 11 I S 1111 Iltit 11 11 Subtotal ,,,,,,,,,,,,, 16641116 Subtotals 136 With 20% cohtingency $91.0 G. Capital Cost Summary (All cost 1976 dollars and in thousands Total Development Allocation of Costs Miamigo Northside Initial Expanded Initial Expanded Initial Expanded SITE PREPARATION Off -site Infrastructure $ 935 On -site Infrastructure 8,180 Subtotal of investment needed to prepare for Developers $`" 9,115 TRANSPORTATION (ferries & terminals) $ ;1 ,8 DEVELOPERS COSTS Miami-Miamigo $15,154 $ 9504 $15,154 $- $ 800 6,810 $ .1,800 Pre -opening costs $ 910 Northside Development $ 5,190 $ 1,320 Subtotal of Developers' Capital Investment $21,254 $10,824 TOTALS Initial Development Expanded Development Note: Expanded development does not include $4,500 for replacement of areas parking Plan "E" $ 910 $16,064 $ 135E 1 , 3'10 1,505 $ .9,5 4 $ 5,19 $3Z0 $32,169 $11,524 69 $25,474 III ommiprilTjrTmi t lilllii l I1iijilll 1 11 $10,254 1 $ 6,695 !'!!!!!!!!!!! l WVRii,iQl#901M11i"ilfi4Ml'tTII1� nyir t 0*i141V'ltTOM• 1 1 PTV W117 III '11 1 1 1 All figures in 1976 dollars PROJECT TOTALS Initial Site Preparation $ 9,115 Transportation 1,800 Developers' Investment Miamigo Northside 16,06Vt' 5,190 Complete Watson Island Project $32,169 *Includes Pre -opening Costs. !!!!,1111fIlil!"11!111,1,111,11111Plilillil. 11 'lir •• • MEN Expaned 750 $ 90115_ 2,55D 9,504 . 25,54581. 1,320 $11,574 $43,743: 1111 1/111111awaimmoimm"11 1 V SUMMARY Watson island offers the city O€ Mian i an emtraordinary opportunity to develop a project that can serve as a destination point for tourists to the City. Because of the restaurants and Other experiences, the local population will also find it attractive for repeat visits. We feel it important to assure a quality experience in the initial phase which can be supported by the attendance we project and an ability for the operator to install additional attractions as guest population growth assures an attendance base that will support the additional cost. Experience with other tourist attractions proves that each 2 or 3 years a new element must be added that provides something new for the local population and simularly assures repeat visits by the tourist who view Miami as a place to vacation. Guests questionnaires will cause the operator to focus on the character of added attractions that will accomplish the long range goals. It is important that the additions do not denigrate the planned image of Miami-Miamigo. The visual character of Miami-Miamigo will be unique. It cannot be repeated in another section of the country nor does, it copy any other attractions. It offers a proper mix of attractions and amusements, merchandising and dining. The proposal to have access by ferry is an important adjunct d§ ite attraetivefess is realiftedF a basie for tours Will 166 evident. The beauty of Miami's Bay heeds exposure and the terry services is an appealing way to realise a presently neglected potential. The proposal to use area parking in the Initial Phase provides, ih our opinion, a logical approach to this important service. As guest acceptance proves a need for adding attractions, the operator is not precluded from developing a sensible solution which may involve temporary or permanent structures. The Initial plan is the only one that can accommodate to a future People Mover. The expansion phase should provide areas of amusement devices and experiences which fit the basic theme of Miami-Miamigo as well as an area for cultural and entertainment events. The cost of relocating Chalk's International Airlines -$280,000, included in the above, should be the subject of separate negotiation. Infrastructure costswill, in part, be self-supporting and some will be at the cost of other entities of government who, we assume, will be reimbursed from fees collected by users. Self-supporting elements are the ferry system, parking areas, air conditioning and communications. Public Utilities costs include off -site sewer and water and:;: on -site utilities. • • EME sue: NENE momw 72 11/ r r hal site pfetatatiori dusts Will, of beoeeeity, be U$ed by the City of MiaTie fur oohclusions that about 12 million guests will visit the development in the first five years and will generate about hinety'one million in revenues are conservative. The developers capital cost for the initial phase of Miami-Miamigo of $15,000,000± indicates an attractive base for negotiation with potential developers. IF- is rr r• 0111Vj1011ii9;lllll op'4' Ol�lil�l11111 lii9!P • '` -+s From Miami Cruise Restaura MARINA PARK Matches Faatiities<;,,( AV ft \. •_ a�.F,,oy�.tw. -,,; i � ,ter• ,. --;: tz". A • S.S. Bermuda Triang . ':.�. -• - r� ,� . , . �:_ `� •c':;' �ir ; ,.Itiiriml.River�4'• 1ti• Y:. - � --sat �r Puerto Librit ? = : " ' �.:. iaitlgo Arrival Pla;a • EMBARCADERO -'-• :'„1..* . ' " r 'i ? .,..cam fir. • r r 0 '°` it f Banyan` O# Restaurant ,,% �. • Water Stage Area w MIAMI-MIAMIGO VILLAGE Land Use Plan • • Lighthouse Restaurant rift' and Overview �'rt• 4 ..... i �.. 'r. 1 -.fit SHIPWRECK COVE Chalk•stTIt n ed Restaurant. CHALK'S INTERNATIONAL AIRLINE liliIIiIIiPI HIIiII!!P I i r•. • • 1 !!NI�!I�'��1 l , t I "/ \ �,� •• •r • 7-77 • r I; it 1 i r1• r_ • 111111111 1i 1 .■ • 11 1 • a -, 1397 •, ill mil mg J FERRy PLAN A r SANITARY SEWER PLANA• Proposed Parking; Structure: Traneandre'W PLAN B• Proposed Downtown People Mover wDP.M'. w_a PLAN C. Proposed Watson Island Parking Stnx.Mlrrs Q PLAN D• Convenientaand On -grade Watson Faellitlew island Parking PLAN Es Plan "0" plus Watson Island Parking Structure Transportation -Access Alternatives II!IUiIi!PINM Ilulgi l'I1 III! IIIIIIIIIIIIIII1III II�'IIlII I' Causeway and Parking tll"IUIUi'IIIII'Illi Ilgll''11I II 11111411 iu} I!iIIII11III II!I�IMr! l IupU!IIPiIP� Ilvd1'116191IIIIIII III I I IIIIII I 111 11 Ip m1111111 91puiIIPII�II"I�1!'� I'��II II' Embarcadero • i i 4 id 41 J r1 _. _A _A 4 J IIII 1.4 111, s, Puerto Libre 11 101110111I'1'lll'II11CIIl"Ilr 11"I"1"111,,,',hI'I� 111 �i�,lhl�lj�l I 7011 lirm11'11tHil1 II III I9 V "1 II'I I'I '1 II III II11111111111' II II 1111 II�i�llljr,l� I h"'11 I �I III 111ipi!'11111111 I1111'9 I' III II qI p1 111 '11 1 11111 �plUl'I,III II 1 II! 'il�ll' 111 1 1 1 1 1 1 • 1 ■ Banyan Tree Restaurant via .m.111 1I1111 „, 00ll 0IIIII!IIIUIIPIIIUl! I11!1111,1II!!1pll#Ial1l!!!I III!P! ■ u� iJiiiIIIiiPIi 1 i M$ItiMII,F1',11,11,11,11, Ill' 111111p 111111111111!111111,41!!! • River Cruise 111 10(11001111 r , ,1111110011111 iII 111 Causeway mum !IIIIT,1111.1111111" 4 t IWI; 7 14: ‘frl: fi? T17;) t caok 1 h1.1 '•,_ /fir • `.' `1.4 j(If r h'i �s <� ,.Yr!!r//r/%Wuilirl#?ry�'4k*, Amphitheatre Efeaticitil ,10 'I 11111111111 1111111 IIIiIP!PlPII� I!I!I Marina Park 1Wrip.R11,lomoq!1 !HI' III l III q l l I 'I I 11l1i'901I1I I " P'1 I1 111111111 11I Illllulp'II1'il'9 II!PII iil��i�l+aR�R�p1,1 7F�"yip::•• ;'..M �: �• ;;£— 1f •'• Y:i}imti • a �''�"' .y L f. 1' 1. •►`^•. Miami-Miamigo from Downtown Miami .•p r • • tit.n• ut: , .rom P liI!!IP! ! 1 _!r • • J. ' �.,1.1 • rttfiltt it �. 'Ill t .t - r- Y4'' 11y` �[ J C .' n tti id `p' F R�',t t.' .:ie'i ',t•'•`• fat qAI 1`A■' 1 -1‘.:: ` Y �� j:, t' 4; +•r �p �t!•� I elltibiAI tii14` i i^II li f .. .5.:` •y it ' "' +^�"111i«hkimiTi't:Cilt 1111k:`, it Illllfit I - - - - Casa del Pescador - 111 pp, pry HI ulpn'1'pp111!,1101!11111111!A!!� I iI 1711111111 11111111111011 �4!�NIIIIJIII II14I, Embarcadero I ,., „11 11111pool pq,I��i%i�Ciij�j�l'�i,.�i;=i^�f'I it II ',1IRi1 I1'1 I 1'l 111111111 II III'I' III II IAI IIgI IIII�pll�pll IIIII II Miamigo Village II7��h�j lll�llp1l� 110l fi�il'III#04fV 'i191 I'Plllpl'�I IIIIIII~IIII IPIIII!IIIIIIIII rillllg111�1 • ••may ,.,fi,,,r; 'I •4• .4, f9 Miami River Cruise � • • r�- Flagler Railroad IIIIIIIIIIIIII!i.PIIPIIIIIIPiIplIip I I' 1 'Il 111111 111 • Flagler Railroad li 2 • s a �m��R�Ii��E�l±�1�19l1�!lV�+II�I�!'N�IlIflilMli�!r1��ll��i4�1'p!Ila!��II�P�!I1! �94 a .... F IIIR��11' Il�lil�i 11111 II!!! !! ISM i� IRI�N � , � i � � � 1' i!i� lAl� 111 ��Iu i li1i!I 11100 116111111mulumI ,11.11101 IIIAII�M p�A i`' gi1YII1',I 110,11 r1111,91i1IIIRl111110 11110R"1111141111'I!rt NO ,11.,on.101 i!I, II!ii:IiiYi''j1'11 Shipwreck Cove 111 hl II INM111111111111111111 III 1111, I1 MIAMI COMPREHENSIVE NEIGHBORHOOD PLAN 1976.1986 LAN GENERAL DE VECINDARIOS DE MIAMI 1976.1986 3 iiuirn PREAMBLE tBJETIVOS PURPOSE AND OBJECTIVES 1114, puipose of the Comprehensive Plan is to provick auOfficial - Auld, to Jamie development in the City of IVliatiti, The ipreparation, this Plan is mandated both by the City Charier and the recently_ eria•ted State Local Government CompPIru Act (3'1_1' The Plan consists tri all required and optional elements. These •ierits are coordinated and arc internally ccr .;isteri and are taimed-.'.., hieving the basic obier.tives of health, saf•:',/ and welfare stated • f y CI iar ter and Slate Act. Lach elen tent ei,;1•,s to specific ISSLIHS-, need to be addressed to ensure the or der ; growth and devil:: ••••ddit, adequate provision of services and lac,iities and wellbeing future population of the Criy. TUDY APPROACH Conowhensive Neighborhood Plan is a fesultfol-athree,,,,:,. • • ,iiiidy. The test phase had a Ci1V-Wide 4..44140114S4S,-11144f $44104)11d- Planning Distr ict and 'Neighbor hood emphasis and The •.ttididr;i::' .i to, preliminary and iinai -Plan preparation Irt order ,toderl:„;:•:::: Iii/en participation in the planning process, the Planning Ad-d„..., Roar d held two public hearings City-vvide and in -each -ol ix- ••• ..r int District as well as numerous workshops, last, ;,r isecl oi -both City-wide interest groups and tieighborliooda-esi-7.,, oper ty OWT1(!fS and businesspersons Report and six District Corti...ern Plans fully docurneht.,,,, oasts for Plan rco 1 nda1tzs. 1 ric Natassumes a 19860.461,-."" ranging from 372,000 to 3(.17,000, till If ItleaSeof betwerof,: dir.) and 43,000 over 1975 05'1W-0144S t 354,000, 1.he Pln is 4. 441 011 citizen 16-...tort teat it); oil ssues and I W.V.& and an-eVal;.: ,..i.1•.•!; of vat iuus data sources. INTERGOVERNMENTAL COORDINATION onsure coordination ,r,!h.ing the various trgenrois and levels of loverrinient concerned will, planriaig and Ilk, provision or services to City, an inter -Departmental Coordinating Committee was cot5 iut med. Information was e\t:hanged. six Dist t let 'Plans `Nett; reviewed and revisions made. It Is the policy of the City of 'Miami that The Comprehensive Plan and any modil Ica -nuns thereto -shall:be cool dir idled with and 'related to the Comprehensive Plans of the Slate of 1Fluricia, Dade,County,- the South tor ida Regional Planning Cunt..iI and adjacent runic-. 1 les as su ti plans exist 4.0 are prepared. A 1 Ol,11T111.,iii Advisory (.0,1111111W CAInvened by Dade County witi ontinire to ieview PI tm ro,,onimendations .andior subsequent.;rev ...„, _ , _ • ECONOMIC FEASIBILITY ----, _ Nil tam i 's hot id ilig _capacity, asestablished it* State OW., ls' lion, or 15% -.of. Is ,assessed properly -values at -:.$3,.1-*IfOrid':' Preserve Historic did cultural Io 11 -, • tar al desaraillo futuro de. 14 jf*.jdoR .*:eSte plan es de r4 de: taristi tuci 'Ian de la tide Planearniento corisiSte de todus Esos elementos os y Oriente- iPienetar social, tstatio. Cada • . , Ltrt de. • 1, e,f,r to hilly implement this Plan, the following actions are re- .„1 • '111 1 Revisions to Existing Land Use Controls and Regulatory Mea, t-. sures and Adoption 1;4tnn-, Lind Ust• Element is not ,111 Ottl,1IZoning tnap. Present d• -ark es must be toyisol anti 1011eS mapped by an additional pro- iroariy initiated by the Mao, i City Planning Department. 2- Adoption of a Capital Program and Budget t.„ • .1,11,0t7ti mid ;Awned investfhent ot funds tor t apital irrt- ''.011h, int hiding tit trues th Fed,tal Community Develop- t niritlrd tatI!dk t Pt watt development wiritibor hood stability as ..,.;e11 as to provide needed tiroaedUse of Powers of Eminent Domain to Promote Redevet oprnnt- r.•• 4'V.411 POW444S to 144,114.010 ivdt, devPloptitt•tit uf ub- d•t •••riorat,.d atoas tw..ri to L broadet anti applied to • •• t: 111,• .Hto.hP Jse of the Proposed Constitutional Amendment for Tax lncre- • nent Financing and Abatement 1,1 :0AI ,,,ri p10111,3ting ,I11 I ',I WM011,11;11,1 till• t1I 10 1 bay. .:.ommitment of the Residents, Property Owners and Business, persons to Implement the Plan , w,,t1, to achieve devel- neighborhoods olare• ,flaaitaei 1•••prokre residential tl s •orj 0101 ntinuation of the Planning Process the Plan. i uppoi t to pulilk tii oi1142d tO implement stipulates that "the planning program shall be a con- 1144 origoilig process " This rival's continuing. citizen involve- imPlementation and effects of the Plan, revisions. the net debt outstanding hum previously issued bonds was million, leaving a legal debt margin of $456 riltun tor add- jI capital improvements. The degree to which Miami draws upon -„imount, however, depends upon its ability to absorb increases in r). !rating and maintenance costs as well as its bonding capacity. C:•-ta,led economic assumptions underlying the Plan and all aspects Plan elements requiring expenditures of public funds including f .1! proposals related to estimated costs, priority ranking and pro- i funding sources are included in the Draft Capital trnprove- • Pr ogr ar r! prepared by the City Planning Department and are itted with this Plan. ,LEMENTATION , State Comprehensive • be adopted by July 1, that -no public or pr +r; A.onformity with thereof de 41.)13 iilof , er-i (rue V1ijii haq.i dad Paid 4.11)5.0(b4_4 tene Planning Act of 1975 requires that the EJECUCION; 1979, and that this Plan have legal status ivate development shall be permitted' ex- )rripreherisive Plan(s) or elements or por-- 10/ • 1 i-„i(10 tit't 4a -1111111 '71M4(4.114 rirprifirl..15r.,:std; 4104.V.04. .-s"" ..:OWAO.S.A.Yr. • P • t. 4•47„, .. . .1.;;{ .......1.... . f........: _.,.: . • mt• !4,14.4.4,t44,4411 C•44 .41444'4 La Ley EsTitai fie jui[o ita..novq!;;; • • AL' 44.25 44 IS4'44,45 " "• td••••.,if" 1. RevisiandelosCunri,i-, Regulatorias y Atlopi • ••• • r• 2. Adopcion de WI Pruitt ; L CA4 cr-44!.144.•" ai• i•• 3. Ampliar la Utilizae, Fomentar la R enovacii,a •• , ; \, it 4. Utilizacion de la f Financier y Dbintmi 5. Comproiniso ct to, cMs para Lievar i-Lif 1 i4=4-44,4: . 404.44,4.!-41 . • - • p,11,i Continuacicin del La Ld-,d I. • 41•-'- -4,-, 11 1'1[1111111 II 1 III 1 li 11 11 .11111111011 debt outstanding Ion, pi,.viously 1-ioi ids siyj -0,, leaving a leg, al debt margin (it $456 -pond, improvements. The degree to whitil Mid( I II draws upon this d' however, depends upon its ability to absorb increases in maintenance costs as well as its bonding capacity. assumptions underlying 1 he Plan and d II aspects " 11S requiring expenditures of public1 unds including related to estimated costs, priority ranking and pro- 1 sourcreS,.-are included ,in the _Draft Capital •Inprove- nenl, ar,filated ibv the"Planning •Depar talent and are . sub,' this Man.__ • • . IMPLE Thr Plan and loni coot In o' gum 01;! firn ruhi 3. 0 Pub! sof.- 4. I. 5. al 43. tt ekT tt;sii P rin ing Act of 1975 requires that the ';; f,jECUCJ 1,1979, and that this Plan have legal status • ' .developeiont shall be permitted ex- ..1,a ernfmenoisnit... Plan(s) or elerrients or poi =1:41Jer-rIcrit this Plan, the frillowing &Arum are re- nros;-..rcf; Existing Land Use 'Controls and :Regulatory Mea- .-',-dontion r.e t11)I .1,1 131 ..oning 'Ilan. Present - • -,evisedflJ r1eS'd;)f'd by an additional ptu- iv rile Wren City PI' ming Depattn ler it. a Capital Program and Budget 11j0itivest,erit 1 pribli, hinds tor I api-rar it .strori the For-ir rot ColtinitiflOy DeVelOp, hi'01/W111101i 111 di 1 ',it1 p Vtiti' deVe101/11ient nt',110100d Stlib1111), 1. ‘;;e11 d 11) Pit /Vide needed Powers of Eminent Domain to Promote Redevel- • pt.'tWerb lo P13 cite PI rvatrr develnprrient of ob- •rinrarr:d areas need In be broader led arid applied In ion or:: b‘Be. Proposed Constitutional Amendment for Tax Imre- - ,ncing and Abatement ‘.•-frII nrov,ci., additional tools 1)10!1101111,1 tt! 31if.11(1111e11111g et..1111emt Trun't :of the Residents, Property Owners and Business- - , to:implement the Plan -id.dUyartri i» weidtively ‘vrir to dCilleVe deVei- t!ildinicie I MO 11'101 tie la' twigliburlioods Int:robin, a( tons required to invIerrient the Plan. -tiono11he1Uanning !Process that "the planning program shall .be a con- !!4101-tIgIti0cess.- Tfus means continuing citizen involve- , ing Oriolottlet nation and effects oi The iPlan, revisions •-•• Enhance the MuVeflleflt Cur id( _ - fleviii4ii.,BerlbspoAi;:ple, • :RegillatbriaSIkAddilgibtI, -1,1 -""-- • • - t...z.fttNitt 2. .Ado,pe14)1,de.::diii,pr. • tt t pt7:11 3. Ampliar:laUtIli4idirinIIII6T1osPoOe FortientailaRenOvaciontirhan*..ilf::," i; 4. - - Dtilizacion de la Proyectada,•!ErfitiOrt Financier y --Disminuir el Jncremento ;I••,•1 ; d 5_ Comproiniso de los ,ResidenteS;PrOpietar los ,para Lievar a Cabo .ia•;""EigOnoicirrtiel•-"P. =:',...r.r.•;;!1•111;:i'1.•:4!,401:&!••••3;••k1,,iif,•:4'tir:r7- 1.• 7' ;'",s aro.ra',Uet1V,i i:Corritinuacicin del Proceso �n ."-•';: • :".7! „ I • i !! • 1 ittiatiCe 1 Pittiit.S11 t IIVII CITY OF MIAMI COMPREHENSIVE PLAN PLAN GENERAL DE LA CIUDAD DE MIAMI Prepared for the City of Miami Prepared° para la Ciudad de Miami City Commissioners Maurice A. Ferre, Mayor Rose Gordon, Vice -Mayor Theodore R. Gibson J.L. Plummer, Jr. Manolo Reboso City Manager Joseph R. Grassie Charles L. Crumpton, Assistant velopment City Manager for Community De - Planning Advisory Board Grace Rockafellar, Chairperson Selma Alexander, Vice -Chairperson Isidro C. Borja Frank Dannenberg, Jr. Ofelia T. Fernandez Mary Lichtenstein Cyril Smith William R. Rolle George J. Acton, Jr., Executive Secretary Citizen's Task Force Our special thanks to all the many citizens of neighborhoods who participated in the committee meetings and: public hearings leading to the preparation of this Plan. This plan was prepared by: Este plan fire prepardilo nor --- Wallace, McHarg, Roberts and Todd Urban and Ecological Planner s 2575 South Bayshute Dr ive Miami, Florida 33133 David A. Wallace, Partner -in Chdr ;1, Richard W. Huffman, Associate Par Boris Dramov, Project D ec tot Willy. A. Benne! lo, Senior Pidin ir John E. Fernsler, Planner Alyn C. Pruett. Planner Bonnie H. Fisher, Planner Jane Laughlin, Graphics Dee Strickland, Graphics Russell Morasch, Graphics Wiltia Rubinson, Graphics Margaret Dewey, Con pistul John Czarnowski, Translation Alejandro , 1,{1, • City of Miami Planning Department George J. Ac toil, Ji , Joseph W McMarus, Pule; MJ1 Jack Lutt, Planner Matthew Schwartz, Planner Matilde M. Ponce, Graphics Richard Butler, Graphic s Theodore Beide, Graph', s The capital improvement r.‘i,uri tory were prepared by Midi! •,• , • Edward Lynch Planner ComitAsesor de Vecinos • Pierce Eichelberger, Plaiin irk" e ,r • Nuestos s;nLer:,S ;icy ,i_1•., ,1' :•!,!1', , ,f 1 :;-., ^ ..+.J, iicii.,i , •Iixtaci arru.S,•.,r.fe"rcis.-'-', vecindarius de Mij. i sr,,, :-..a,;.- ti:,17 TJt1 -13 ft,":tiri";64"4:t.,,) a(itiiiarliCiiiS publican iniciando ki i r i a .1..,..11.-.1,ost, Plan :' - ....::::' -,I .'". -• I Inter -Departmental Committee Our special thanks to City and County Departmerits.:who partici- pated .-;..:.:.' in the review of neighborhood plans. — Comite Asesor de Vecinos Nuestros sincerus agroclecir;ientos a 'ors drpartarnen't ,, .. :.. , : :- d '4 del Condado, qiines par tic:naron en Li '1",':VitSiMrt,' VecHndarios. • The preparation of this Plan was funded through. Federal Revenue raci On de este Plan fue f inanciado a travez del 'Federal Re- v enue Sharing". • it L ci1 ;Jr• orr,er,t,;reri f I Subconsultants Economics Hunter Muss & Co /Glacistun. T-401 Br ickell Ayr:rine, Mia,.!1, I barlSPOr tdt iun Environmental Design G I tJt1; PO. Box 11-20, Winter Kir F ' Zoning - Dr. Ernest Bartley/F. Bar 1050 S.W. Itth Street, Gain,.s.,. ' - Social Services: Social Research Consul tor ts, 929 Majorca:Avenue, Got al Chit • • , • • .7: ' 4 ••• -kri;tit ; +7.0 Gdder,h CITY OF MIAMI COMPREHENSIVE PLAN GFNERAL DE LA CIUDAD DE MIAMI Prepared for the City of Miami '•• CIIIC1.1{.] rleMari • City Commissioners 1 ri.r re, Mayor • •.• r.1‘,"10r1, \./1( (.! Mayor ii• rrr.,• (2rit)son tti•r•••-•er Jr. ri• • fiehoso ' City Manager 13 Grasso! L Crompton, Assistant City':' Planning Advisory Boatd • r e Hoi.katellar, Chairperson ',.•1•, A Alexander, Vice -Chairperson BOrfa Dantiertherg„Jr. 1. Fernandez ( IltenStUal \ Ill Sr*Yith H Rolle A. tort „Jr., E.: xecritive' Secret' Citizen's Task Force 1,11 thanks to all the many citizens of Matni.s-neighborhoods pdr1 atird in the committee 'meetings anci,oublic hearings ,•1 if:1111i) the preparation of this Plan. • . r ty De - This plan was prepared by: E,t 1:11,1H `•,, ft,!; "". Wallace, McHarg, Roberts and Todd Urban dril 1 y-p PLit'ners 2515 South B.Ivslioro •vo f David A Partner in•Charge Richard VV Hirt trilart, Associate Partnet.irt,bia Boils Drarriov, Prole( t Director Willy A. Bermello, Senior Planner — - John E. Fernsler, Planner Alyn C. Pruett , Planner Bonnie H. Fisher , Planner Jahe Laughlin, Graphics bee Strickland, Graphics Russell Morasch, Graphics Williarn Rubinson, Graphics Margaret Dewey, Composition John Czarnowski 1 ranslation Editor Alejandro Valenruela Bock, Translation Editor, City of Miami Planning Department George J. Attu, Jr ,, Director Joseph W. McManus, Prulect Manager Jack Lutt , Planner Matthew Sdiwar tt, Planner Matilde M. Pollee, Graphics Richard Butler, Graphics Theodore Baida, Graphis 5 The capital itTiPt0Vell,Qnt program, land use field .S0hiaYt and inven- tory were prepared by Miarni City Planning'beatienant Edward Lynult, Planner -in -Charge • .,111(c Asesor de Vecinos , Pierce Eichelberger, Planning Infortriatioii.Systerti.T*'f,,' - • ;4y44 • • " „ ,; 'dr - ,11!•.,, •: Inter -Departmental Committee , , • , • • () iril than', s to City and County, DepartMerft ratod !CI the review of neighborhood plahs::. arm! Asesor de Vecirlos ,a•a-s. • l• ; y rt.), it :1 • I , Subconsultants ECOn OM ICS. Hunter Moss & Co./Gladstone ASser.:iateS 1401 Br c kell Avenue, Miami, Florida The preparation of this Piikii:fiiiideii‘ttir.OiigIi`,-Feileral Revenue Sharing. „.. . . nieparaciOn de este Plan fti6 financiado a travezdel "Federal Re- 110 Sharing". 1.—.4 77- •--"Trvesee—rate 't !t " • Transportation. Environmental Design Group P.O. Box 1120, Winter Park, Florida Zoning Dr. Ernest Bartley/F. Bair 1050 S.W. 11 th Street, Gainesville, FloridaH: Social Services: Social Research Consultants, Inc. 929 Majorca Avenue, Coral Gables, 'Plaid ' • • : : )," • •-` Arcades in;,rn:fr r•rr l.'r.i=, p tr,1 ,0 00.0'. but MOO Village Center: Encourage concen- V'a'ted development and continuous retail uses, provide • beharalized parking facilities. Improve the public tights - of -Way for pedestrian use. P. Centro de Coconut Grove: I ,uvu,lav desdrruII r.,rr centrado y us,r., c.amclr allp. ,.ont,nu:rs al por rnrtn n pruveer f.Cilida,i"s centraio•. de• •'starionamrenti). Meirrar l05derch.)s de vr5 para peat•rnes, bbuglas Road Station Area: Encourage redevelop• inent in confunctlun with proposed transit station. Main- tain and intensity existing diversity of industrial, com- mercial and residential uses. G Area de la EstacJcin Douglas Road: E :r r J. .. 1 r,• •1.03. r'; rift: r7�tr f~ is, ;A, ;.art y tr fF lig J;. s, • • ;u 3t.�.. r .11fi RY f;rr i ir.. l: Jt , (ttp Tit I s T • r r 4 4 N - 1. at . .._.rl..S-�.3�t M w V t d v ire • • d * 1 rl r .I "rr' .frr t7. , y•• sq . .It S F lull .: 5t. G. .1 ,fin S.F. tole —.. � • R. Sri. Jilt_1.1.,. li'. �. iw • 4'it, •r : .sF •J r SR 13te st. ,t J 3'sn- aROWARb+COUNTY __ J I)AOt COUNTY H 27th :Avenue Transit Station Area: pr'Jh otc,rt',d upn!nt rrt teta,l aura mr,a'b!late to -high density;re5i !,,d wUh putent'di for ;lit right±..dt'JCiuptret nµnn !r,:r, with prop, rbrvf rdf,r+1 transltbldtic�n, Estacuin do Transrto .de la ;A pRlNITS l 'OPA LOCK i, ]N6- t S J i- MIAM, it 1 poIf .. ML!IF tar/ 1 sa ah tt A. 04 • ••••.•11.11+1110.• • irYa.•r Yr mewls Yr•••r/�Ywr�----. l.Y.!!i raw AI Y`.. e. ..: n z?i7 J. Iva r i ; � 113 s ,F;., S 1• v f l art PT od—tr MilM1=1:111 * -• • RICKEN CAUSED INS lil i1111 jll1'I I 1 NMI !ii!iYll� II' Iti��ty! i tlun�J • nip n III -. ran" •r.; trillk ITV VEN TIAN CAUSEWAY/ 1 P. Manor Part Q. Dr. Marti R. Biscayne S. Design 'tl A t IAN cAUS NAY • VIRGINIA KEY i l 14 `_t A N Lr h.;lr, desttr tdo a comerCio al por men.), cal, v deserr+,uo residencial de alta den,' v t ;in i r p'OyP.Ct:ida e5tac urn •. i" al pae,tt•Rr� , p�rtteran 1;r; trout listitih Arm i'rtifrtbte preserv.+ 4 _SiftrroUnding residential areas while encouranir+.a al -Serving retail usesdirectly adjacent to the prop,,s'rt transit station along 17th Avenue. Provide lanpt draing and other buffering to mitigate noise and visa t ttifiacts. P.•Area de la tstacion de triinsito Parque Manor 1. urn.. m •.rr ;i:i .., {IrirJ•:. r^ .t'.. -j'!!, ir,rtSf!rtt211Bir) , i. r4! ,3 ,3 tfit�l+rh3�a c1, ee• . .i r:i9. } : 'ir -Jj'f itl;.t "t 1. 7'ie..•. .;rrJ i. r$rl .s"• • , Dr, Martin Luther King Boulevard: Provide technics; and financial assistance to Black businesses, incentw' for new development and continue pedestrian and nglrt of -way improvements to enhance MLK's economic via bitity. CI. Boulevard Doctor Martin Luther King: i• ayud-a t(,Cr i:,1 `. _ :r;, +,r.l .1 Ct+._ S ' "•r r' r;Za nvira, rtfi'!-r'[;vr1'. US'S nt15 +v _ram UE'ti,rr r��tt: +S ` t:nuar las mry;)r,)ti dnsr;n,rdas ,ti poat,111 y .r irn • via para re,tlz;r v;ab+lu.tnd Pcnnatn+c,,i del Bilu'.•c.: i Biscayne Boulevard: Promote the conversion of mar- ginal motet operations into moderate -density residential and mixed commercial -residential uses 'through zoning • 'incentives and modifications, street beautificatiun and rehabilitation assistance. R. Boulevard Biscayne: .., t? !ntitcl+!r CIi.i a:fdt) rsr+rtt� r,erYt+:i'- . rrrcrtnred^' rns;rditsi',ukrstt�+, tad iSs,CFfCir" (t;r r'�:ri+'„':ar'r�;r; nii�!t.ti:7rittdtritt3s.durtatfr>h, y u:,; ' r�.;lr,i !a'.+rtt}t123C:lt3rl Design Plaza; Continue the provision of oft•suer't arking,°:street beautification; andancillary taciiii,e, to encourage expansion ul this unique emptuymr•n' rater. Centro de Diseho: c' +n" tu:ii i:.tar r tvr ,i +: n.- , ell, we, to Kn2tle?rirt�;t>rrSri; Fif• rl. +,:,. ;k '•n_ �S+.t,^, eere.1 ii:,t!f:'S P-ir.r ..rrn•• a, I-.ib,t, tr C°E.3 t r\L Lut lt=. Lt 1 Et A. Mitnii ebb: Provide a wide variety of 'htiSiriesSes arid residential opportunities Within an interiselv.driVelopert. urban center of tering a range of cornritercial, cultural,. recreational facilities, 24-hour activities. ,l -Pedestrian orientation, and a sensitive resporise to the ettritate and culture A. Distrito Ccitnercial Central de Miami ("CBO"): Pr; ive'4!f • ." 1"1011 l'Iot101 ,o+ ry.141.,T c IN; LIP ult Cerit, .1 it! t lat!t) mletriiry of,e).,%1 :tiro ,f,cre,104,r1:0t-,•;_ 4,,(itiratite laS t3o,-0±1,),0„riontric3o4o I 01 ritNit0t1 V r050,IrK1i 'COO Ma V 1,1 CUlti.irit, .„., 8. Britkeli totittli ,•Ion I in 1.1111 dorif;ity', riNd3iratp.=0A-=„i36%.,1104, .•, at t/3.41091it' tor, • • vl ‘Vet ro=.1e50`t.til =Atli tvi1i4,s';;trit-,'9 • t+ „ C. Brickell ' Office: Loncontrate otlice development 13,10.011 Avenue and reinforce pedestrian activities. I le Pit ago riot:, develivinent to provide needed ground public amenities and linkages. Piovide pedestrian adsoments and stieet impiovernents between proposed • t stations and of lice center. C. Of minas del Distrito de Brickell: Concor,tr.“ •• I,( dt, .,hc.iLis IA .34.-011.11a icKell retorzeir 4.1.1(1.”, cit'; otkiest.f nuevos pru ye. oveef atileoictidOs CILie la planta bari Proveer "t)erechos de p,o,,) de peatones v 'newt as e js C krntrii estaciones de n3ttsitii 01 cenlr 0 de .oficin— D. "Five -Points" Transit Station Area: i'leseive whitietitias neighboi .ititacent to otopostki !Apo 11.1113,41 51.111“11 PI 0111010 I tV11.1/010111110111 4.1110(11V .1i1)41001kt It) "tIVt. pi)1111,,.. till leSitit.1111.11, .111t1 el lee uses 1'1, ivy pedwai Ian 01/0111011IN .11111 1111k,01”, f) Zona do Estaciiin du Thinsito "Cinco Pumas"' I 'I No Points"): •' . • 1 .1, t 1'1.. •,0 t 1 I., P'r 11 -?,, • 0,1 . - • rEE Pla e‘ e2 �T t. •L tQ h td 4 Mae 0 t p S . :..-J REGULATORY FRAMEWORK NORMAS REGULADORAS In order to achieve development objectives, changes in existing regu- latory framework be required in shaded areas. Para potter Ilevar acabo ohtettvos de futuro desarrollo se requeriran cambros en los regutamentos de ronificacuin en estas areas. 4thit is not a zoning map. "tste no es un maps de zonificacion. 11.N r 44 re , ,MRPOFiT--_ EXP'RESS$: " I I Y J U'TL,. A TTE CAU f : •„csu Stwar t t) ' M. (Vliattii Riverfront: The Miami River es a vrrjri'.,r:o • ... nd a rn:ttu+ resource It is presently underut'ie e . tiers eriarty re.devcl•)pment ')017.)rlriunitie5 •• etiettjp Tar;• ,)f •esirj:.nt;at a'id comDatlble ma. he 1r11e'C+aI •jse.s E'lr,,u'arie mUt'Ipie usrt i ve :ti^-. . Marri'6•: r.Vnar VaevrS, p'r.v.de puff -:..j.. ;. es r, nr:r:ur•i'? yr:)•ertrr r)• aC=Yi','c<, enter'a:r -e• . rnarin s, ty•, rn•y•c• D >r3'3T4 rr r the L—Pal•.tv.;rho ;r,s'r• Riberas de tin Mount: Sth'Stteet Transit Station Area: Greate a E�trt rs •'t tV•ty Center coth around levt't, itittcai•see vtna reta,1 us•^ 1d'Illoderate.to-high dens,iti re?Sident•adevNalpmet • around. the .prepused rapid transit station, P•uvlde pe,1 . Stuart ptovet rtts and iandscapt buttering to su• ;ruundina resldentral areas Area de la Estamon de Tansito de la Calle 28 • 2.1t' f,t irdye : ?.e,;:i., l i'l F•, Itjtla Ui. Q. 36th Street Transit Station Area: Create d dlye' sit lrtl activity center lsitn )found level, locJI serving retail uses and moderate to high density residential and/or t'ttn1 nlercial devt'i,,pnlelit Provide pede'str ,an and tntt'rsec::, t rllpt uV'nlents O. Area de la Estaclpn de Transtto de la Calle 36 • 1 MB- tttl— J. S.W. ttii Contitwe pedestrian Irhprovertients, street beautification and right -of way irftprovements. Encourage local ownership and cornrhercial rehabilita- tion. Provide rite -street parking. New development should provide amenities which Will encourage street activities and enhance the areas Latin character. J. Calle 8 bet Suroeste: Cs_,r�lnrum. 'n:qut.r: ae ,tin.idas ;d pi'sl`iri ra :-udtdlicc.,r*±Ientsi die I_t c'.thr' y rnl�rr 111S i1•••e.'1i,i5 dr+ vsd5 F,aiu,nlar la idqiii5wtr,r's t<u:,il C9A prca- ntori.ifies nri ,tdac v at.rrtn t:vnu�re�i,tl. Prc.lvrjer,; .•. v_e inarn ipn ir) nu r:alieieio. -todu t;€uvi dosari,rlh).do; ;. i •• nt ,vear n 'ill ' (Ue ,estiniuleri Id .lctiv lfl irl �' Car kter I;itniri (f F=! i (i, tett?r, K. Little Havana Comrnereiat Cehtet: Promote redevel- . gnrriirnt ut this B-bluc;k. area, centrally located and easily i.i.essible within Little Havana fur residential, contmer- 1,11 ,ind Cultural uses integrated with outdoor and ped- .rnaii a hvrties K. Centro Comorcial de la Pequena Habana: t,' •Ifi 1,i Po t tl,.ie.a p-r•n ac ,; .,,.: k9rt+re;dl• ..4rttgrt,, iIts. v 'i•., ant ,.idte Carr. ,i ttvd;rrtiis r1� sir; fiinrr y •101 �,! t part,';;; rr� L. Blue Lagoon: Continue moderate to 'high density residential development while providing water -oriented amenities and public access to the shoreline Preserve unique vegetation, consolidate retail around major in terseltiuns, dud improve the public rightsol-way for pedestr saris L. Blue Lagoon: ,d id •ias .aC'.v daci1 WICL1it',+. t'4 {W d„,de i� tir tatet a W. Culmer Park Transit Station Area: Promote preserva- tion and selective redevelopment in conjunction with proposed rapid transit station. Encourage moderate -to - high density residential and local -serving commercial u es surrounding the transit station. Promote water- ,,•ieenterl activities along the east bank or the Seybold Canal as well as programs tar restoration of water quay sty and shorehne. Create pedestrian linkages between the Miami River, transit station, Medical Center and the s:arruunchng residential neighborhoods. •,r,frne 1inAMi REGIONAL CONTEXT CONTEXTO REGIONAL City of Miami and all incorporated areas Ciudad de Miami y sus alrededores FUTURE LAND U RESIDENTIAL RESIDENCIAL 1 1 I LOW DENSITY BBAJA DENSIDAD LOW TO MODERATE DENSITY DE EiAJA A 'V1ODEHADA DENSIDAD MODERATE DENSITY 1OUE ALA DENSIDAD MODERATE TO HIGH DENSITY Di_ %IOCit A ALTA DENSIDAD HIGH DENSITY ,.L(,'\ DEN r,lD'\1 COMMERCIAL COMERCIAL •a t.ti; i t� i; RESIDENTIAL/COMMERCIAL1 i•,ESIE1ENCIAL COMERCIALI RESTRICTED COMMERCIAL2 COMERCIAL RESTRINGIDO2 i -t.n ,un cif! 1 ransito •'Parque Culmer": ,• r.fi do ;,;d�iit rti Xierctdrt . r l,' Si'. r'' tcion.td,IS,. CrirA U' ,tt .i,,i t„ict,.i t rtE• ;sle.r i,a(ty i txk')"1 1.t ,t,ri- �?e^,tr1 'e�5tatJ,r;it,ii n t izs:rr ,ittit�Sii. -,Eire .ki ,'4.1)tcib,t!+, fj.tr iyi?,7i,k7tii '"1 e.+i't-t,f,i Lt Y�;fiB! DWELLING UNITS!.. UNIDADES DE HABITACION/AC UP TO 7 DU's/AC. HASTA 7 UNIDADES_ UP TO 14 DU'S/AC. HASTA 14 UNIDAD UP TO 24 DU'S!.AC. IiASTA 24 UNIDAD UP TO 48 DU'S/P.C. HASTA 48 UNIDAD UP TO 98 DU'S/AC. HASTA 98 UNIDAD i 4, 6,A,KA ,ftlkl , . ,, ,„... ' kw, , tiv,ic,,A t AA, OVA tii iti 45 .i. uw, 1 rA 12 .r• , C..144; ,•A.,.. %... As 1.''Pt7:111; Orr ,..1Art A. • e'i,!, 'It, A,.; ''. I .6 'PA:: • • ) " el :. ;,Apaik4Allitiqt0,,i1A Pit . . .),1,,D 'c,A,r,.' ?,::3 je AA, A, 3,1 A.Wif 0 t. 4, 4.6F •A' F. 1 .,..., ,.. $t :E AND TRANSPORTATION* -I ACRE Nt ACM. ACRE FLEXIBLE USE ,s(.• I LE_Xl[ilE MIXED USE6 ,!!;t) WOO' SPECIAL USE7 us(:) ESPECIAI WAREHOUSING & MANUFACTURING PUBLIC & QUASI.PUBLIC TRANSPORTA SECTOR PCIBLICOYCASI PUBLIC() SISTEMA DE tiElFenr1 EXPRESSWAY VIA EXPRESA ARTERIAL VIA ARTERIAL COLLECTOR VIA COLECTOR, MASS RAPID TR TRANSIT° RAP! LIBERAL COMMERCIAL3 CBD COMMERCIAL4 INDUSTRIAL INDUSTRIAL SPECIAL ACT — ACTIVIDADES 1 RECREATION AND OPEN SPACE ( SCHOOLS/CHURCHES/CULTURAL 'E I ii•t I !;1.-`, LLI!JRAL INSTITUTIONAL/GOVERNMENTAL 1,!t-r1fVIAL. TRANSPORTATION/UTILITIES Si ILIOS POBLICOS X. New In Town Residential Community: Promote the f..dveiopmon ut this large underunh..ed and easily dC• area adjacent tu i„ Omni and U!,vvntown as a mixed in CUIllt! residentialCOMMU tlitY Suppurtilig fa:Hines organized around a major water-orient(d park system. 1 1 X. Neuva Cemilni4aclifiisitienciat Urbana: •.', 91' • , • r; ' , • • •ct T? ,t - • - _,„ „ " 49411)104;'l!t 1,iN9i ,t4 .1F i11111 I I 0 1500 3000 4500 6000 7600 irrair•••.••• • •••••••••• ••••.••••• • faN/0•0••• • •••••101. • alrilWil• Willi& r UTURO USO DE TIERRAS Y T- VITIES ESPECIALES I ION SYSTEM TRANSPORTACIN 'NSIT )() PLJBLICO 1 PERSONAL RAPID TRANSIT -TRANSIT() RAPIDO PERSONAL RAILROAD LINE i 'NJ -A FERIEOCARRIL VIRGINIA KEY 1 1 1 • . • .Watson Island: Devel.)p through private enterprise. recreation and amusement cumptex, appealing diverse age and interest groups IA local as well as na• Aiimal and international origin, with emphasis on water- front orientations and tropical landscape settings to leature the South Florida environment. CONSERVATION/RECREATION r,t'InN HE CREO MARINE RECREATION RECREATION MARINE SCIENCE/CONSERVATION 1,ONSFRVACION MARINA MARINE SCIENCE/RESEARCH Nvt- S1 16ACIoN MARINA MARINE SCIENCE/RECREATION 11 Ncl A RECHEcii MARINO UTILITIES UTILIDADES „. ., Y Watson Island: `, 0.- ,,!..tr 1 It'osi4.5'.f.:Itt;.' 0 . '., I- . , ; • . ; • • • .; ; . 0 1, • i .. : . r ;c:0 1.1f nt.. !...c... t 0 ).• do,er4.4(40,,,C100••:,ed '• ; ',•• i);,5 ; f::••:;?,,,r1.4. cit./ d•Ivf*S::n.. 0400$;,: tUPOS P4‘: ,•,-.., il,, tIr :r, : k.)(.1,:.ill' 1q(1 Pit,:0 100i,,r60P15;0-.4; Y4-vlytr: 0, i::;4:00(it:i00104ri3Ofili,t0: 4 7Wril r.rji Cii7:1-lettcl,..,,,.1i,jif9470...0,0q,go.q:451:00 • 't:e , ...„ ilttI trii1(.104;titii:0110kflis0,40E,Sur ',.i — " • f• f. .. . t. ee teveFse side fen' tratitObttatibn text. `Para el texto de la transportacron, ver al reverse. ANSPORTACI6N* NOTES Selected commercia' and or residential 2 Se:ecten commerciai residential ailowed but riot encou ageo, some restrictions (:eiera' bus_nes: Jnn €ervice 4 Gtn•:r'iown business and or residential 5 R-.s,;tentral, industrial commerciat, oepe,,din upon future oem?nri and Pccriomit feasibility 6 '.1andators, grounu l^veI commercial with reside;atial snd%or cornmerciaf 1 Specific designation of residential, commercial and industrial t. Editevater: Promote the redevelopment of high der, sity residential, coordinated with street and circu?a•cr, improvements along Biscayne Boulevard and adlorn r•1 streets. Preserve indigenous vegetation, maximize water front views and encourage pedestrian linkages along the hayf rout. �rtdr1.,,v I, e ' r t. Edgewater: ! ��• i r nt,v;ic;r�n urban, drt ; 'residericciles (i'' d?ia r.ier,',RI id, c,i•Jrrbnada con rrtry-r v I,iS r:dIIRS d Ici ?aril.) del Bou;ev.ird f i.`r;iliiS tilt f','+ irr.!ri teS. C.iinmervar la vegetaclri'1 sn'tuver:har el .rrri4xiino .-vistas al llror,,l �ntar ttis enliices Para ij a•d 3 itrihtb'S tt to iargr, 1f• titfeRt et is Encourage industrial expansion be- £iveen 5th Avenue and iOth Avenue and eliminate In- cornpatible uses. Parking cooperatives, truck -traffic Im. ptovements, ancillary facilities and street beautificatlrir are recommended. U. Centros de Manufacture de Rope: f"rtU`r.t-ir r • 1 . • entrs' ,,, t{)y e'iu*•, ,.. I r110.1•,t; . ,. SC! reCt)ttti„nd,p1 ci)uperdl'Vas •r .r - .nrl'"'''',• '..t Iner4r•1 de! traitr`.o de carniones, ;•-i�..' f•''", v iiii:vn'.t)r,tiel,Nilles.- . 'V. Medilcl Center: Promote highdensity residential • development in conjunction With medical offices anti other related uses around this major employment center Create a system of pedestrian Iin/ages interconnecting the various merdtcal and educational facilities, rapid thin sit station;, shuttle bus Snips with surrounding resid'i 'tlal deveitJpmrnt and the Miamt River. Provide street Ire t oivernrnt;, heau1ifu:.attun and signage to encourage pedestrian act ,v,tie',and facilitate orientation, Centro McCdico: t... ,,t El. - ;+ Gove'nment Center: Lahti ice 'the flroPt4tlri `iJ{)v@tint 't Center -s e a Jy rrleareri and rr,ide4r:roprrient uo... Vr&'" 1 ie•' i r''�'tr a' . y.� , CrJu ty acid r',ther rrvkr ri- t. ari this 3r.i,acta Sire•; Xjja4Frit • u .pr'�G.v.Q rlp:d tr;Jr}i't :'%a'ar.r • if:rjtit• .f-:rva'f and �.=;r tiuq::! Irrtt,r•,.�c.,nii';rot; •.rirudrJ WrlPt+0+4'h tir401g5 9r3tit,n '. 'r- t:i-..it town and surrrJsdridlrira-arrayy; _ NEIGHBORHOOD RATING EVALUACION DEL VECINDARIO 1 Most Problems P r nb l ernas Least Problem% Minima de Prbblettttt This rating is based on social; econornit and physical indicators of problems as= „dated with neighborhood decline. 1. r„t„s e54iIeudOs se basan en., - I..? OS tie Car actkr scxaal, econ«:itntC ) . ,r t,carl,aes de prutbkirnaS asocia' •) ,': «.:}r, to ,,1Pi:trr,ar ,,fen drr una barrr2K13.: POPULATION DYNAMICS owio«, DINAMICAS DE POBLACION, 1 r f .Anglo Intra-County Mobility r. Anglo City Edge i n Anglo Middle and Upper income E••Black Intra-County Mobility No Black City Edge tmin Black Low and Moderate Income f Latin Intra•County Mobility ••• Latin City Edge Latin Low and Moderate Income Young and Unattached Concentrations Elderly Concentrations • opla- lion ver sh ftss intM Miami hav10 yearse Ben- erally followed the directions indicated here. • Movimtentb.Anglosajon : Entre Condados • Borde AngiosaIt' n de Ia Ciudad Anglosajor OS de medianos v Altus ingresos Movement() de raza Negra entre Condados Borde de la raga Negra Raza Negra de baios y moderadus ingr«xoS M«.wimiento entre Condadus de Lil !, Borde Latino de Ia ciudad Latinos de bajo y medianus Cuncjrntrdcion de personas luven«. .in conyuge Co centracipn de personas de tit , 1 En los 10 uIUmos antis los camb, ,. en poblacion de Miami general rr1'r•'• han seguido las direcciones aqui dicadas. MIME MMW ine rr Mk a NEIGHBORHOOD RATING EVALUACION DEL VECINDARIO Most Problems Mavotos Pmhlernas Least Problems Min,mo de Problerha5 ,IS rating is based'tu soci t, P.CCnOtr iC .,, d*iirsiCal indtcaiots'of problems as- .iatedwith neighborhood decline! rig )S 4.st;a)il(cid JS tii bxffan'en iCtc res de taract(.r s(lc`fhl ecori6fn'C41 ti, rrsico .in.'dit rl,sres r1( nr°it-i(.rnas asocra dos Con la cloctinac n;n de Efna'barriada.' POPULATION DYNAMICS ...Loc., DINAMICAS DE POBLACION Wall AN MiAYi SPRINGS AMR *1* W xC E1C .( rk SOU1N MI(MI (Milli U•• ..7•� .::r •- <• :tip NORM MIAMI . AI NON IN(►SI I N/M cUH. l • 5 * AEA Mscavrd ((gMNA NJ / 4- Anglo Intra-County Mobility NE Anglo City Edge run Anglo Middle and Upper Income 4-Black Intra•County Mobility In Black City Edge ove Black Low and Moderate Income #••• Latin Intro -County Mobility ••• Latin City Edge Latin Low and Moderate Income Young and Unattached Concentrations Elderly Concentrations Over the past 10 years popula- tion shifts in Miami have gen- erally followed the directions indicated here. —�` •l Y�.,... l&uw NA. Movimienio Angjosajon Ent reCondados. Burde Anglosaj n de la Ciudad Anglosajones de rnedianos y Altos r ngresos Movimrento de raza Negri) entre Cundadus Borde de la raza Negra Roza Negro de bajos y m(xlerart(r, ingresos hlovimiento entre Condadus d.' L.ft,noc, Borde Latino de la ciudad Latinos de bato y n11 iianos CUnCy(1lfaClOn de personas love!.., , :in conyuge Concentracif)n de personas de 0,1, -En los 10 uliimos afos los caret en.poblacion le Miami generairlr'" han seguido lasdirecciones aouf dicadas, NEIGHBORHOOD TREATMENT 1 RATAMIENTO DEL VECINDARIO • • • • • • * Ni ilia! Maintenance i 'n N•Arrriat Preservatirm fir Irrtproverhhrit I y• Mot, frafroiffn f ' Service Intensive v.rvi• trier-v-4v,-) tterlevelnurnerit torr,rvar 141i t„Irharta •••., POPULATION TRENDS PEOPLE CURSO DE LA POBLACION 400 000 MO 000 t00 000 '4000 MIAMI TOTAL POPULATION • •• •••••• It • ••• ••• ••••••M• 11•INF.T.;:t1 ••••••• •••••••••••••• 4/0 • del. .••••• • •• ••• •••••••• •••••••• ..1":'''S •••• ,-*:*:*:*:,:a *: _• C ••••1; 46.11 .3, • • • . • i k ,. 7/.. i L ....._ L.....:_. —397.799 00, 383,199 .mgrire"..•••-'"*."'372,499 350.499 334,851 t5/IIAMI•LATINS 180,761 1463886----"*---*36.014 122,837 / ., / \MIAMI ANGLOS 87,948 80,000%..86.2°9.. • 7 MIAMI BLACKS 79.909 / 76,000 65.300". %.460,000 1950 bb 60 66 70 Saone U S Census of Populdtion, Lino of F ioolita Oufeau of Economic Resew& •nd MART 85 •••0 90 ' •••••••••• ••• TREND GROWTH CURSO DEL. CRECIMIENTO Increase in Populati,,n No Change in Populatron Decrease in Population Following existing trends the City of Miarni wilt growis.1- IUStraled here. =153 *-_ / Nt`k . • ••• POOlaC tOf • PC,OLic k()T1 S I ,t40,),1t) existentes 1,trni.•• . .r• • C,Lirtaxl do Miami ,:reccra aqui dostratia. . 3AS HOUSING & RESIDENTIAL NEIGHBORHOODS ELEMENT BACKGROUND TO THE HOUSING MARKET j 1,.:..otiUn,1 Il:,.,stf f. , '.1 ,r i, !n CP) racondition, with only ,ii th, I01111 in need :,t "'at ;r !rriprtl! ,fiiat'iifali'ti, &Vert thecoSt hi d15111Q, Unt Ut tl,,; Ci tt '5 !410st vd111db1e resource's is its estist- •rla Sitt,.k... The major problem related to housing is -hut (oh- iilii)!1. ost The housing costs in Miami are fourth highest in the natl,)n .#nil Tess than 30 •.i of the population can al ford to buy a kiln'•• family home today. Ai cording to the 1970 Census, 40% of the i),,p„Ii,IU•)n paid more than 25% of their income for rant and evi- •rich, aces that overpayment has worsened. 20. , lived in over - units in 1970. 1horii iS an oversupply of high-priced condominiums and an under- ;,l\ :)t lir\v•pticed housing. Thetis are 21,000 applicants on the .•.:1.•,'iti list for public housing. Ot the 10,329 public -assisted units in lltltl�° County, 60% are in the City. Over 66% of those employed tliul th1' City live elsewhere in the County, The 1975 population ,,t MId•i,i *as 352,000. Piutei bons to 1986 rung'' twin 368,000 to 31/ Ul)U It this growth is a f.untinlratiun of the trends of the past v,•,lrs, the City can expo t to house fewer of the region's middle r.r anif more ,_#t the very rich and very pour. To meet this housing . • � the City has tei_iiiltly n.1S5,'l a S7J million bond program, HOUSING MARKET STRATEGIES 1. Maintain Quality of Existing Housing Stock { i1 =•,Ii, Uy „,(1i,i,4i,, ,[;nfi I,t,)f1•,1!!:s, Slli I1 as code enforcement i•• j •••ii.it,Jit.lr., in 1, 4,iri5 ,In.l gi ar115, 45 '.'ell a5 new programs related • ,,01 \'i•rn:ini'•':,•i!t and lax Abatement for hums! main- 2. Provide Direct Public Assistance for Housing t"�1\ cint�li,•y i,1 ".inli"a1r ins I)i'ifcfS ':Venn ,1S tow-incurne .,1 1'4 If }e , l5 1,: 1-r,)\n dr i4,tlbin(1 I11'411 11)b uppi)rtii n!ties by ,1a• • , rain, Federal moo- . th, (_.ii,,' h.��is,i11 bond •-,rt)'1 C orl- •t i'li ,1�;,Ir,tnt 1•,i ' 1h(• hiullusi'i.f State Housing f-t- � ;•.1�1,1 as • , ,•nt ai Abati-e•erit ( urlslrui_tion •',n. Ii as ay In. 3. Avoid Concentrations of Publicly -Assisted Housing ,• il'1 4 housing li n ,its ris '. ilh!n thi• Co!should he based t.li•4ati,.,o of its ir,ina-t on the: surrounding alr•d,.45\t•4.'It as its •, f i1iu,• tut) ! „fiht•t5 Piov•si 4ns slioul be made tip) r'rl- "iar shay," distr!b ition ,)t In\', an t i"i,d,-rate income hoes' nf' ),,t tl,e Ci)!,'lt,, 1 h.• City shi);tlrl nun h4•iun!e the re- i )1. if li_t)'ii,• kw:lath's 111 th, rr]flii)n. BACKGROUND TO RESIDENTIAL NEIGHBORHOODS p�lii,'hi)ui 0rtvirurr7,•nt rids ds eiu4h or enure to do with the. ,•i.i atti:i• tiveness and wellbeing of an area as the condition sing stui.l, In dddiliun, what 54.enis to be an appropriate t,) hu!ising in one neighborhood niay be, ,neffee tive or detri- iii There.ture, this Flenient includrns strategies fur ',hood development based on physical, social and economic ins an 1 (.#.insiri4.rdtiunS for community services, public. inn• pubhc assistance for I4-?d4'Vel4)pnl4'll and land controls houStI01 'market strategies. ANTECEDENTES DEL i.• DE VIVMENDAS �13 ;i: fcr)t,lrl ttt_aat•fr141•ile 4dl MOW; ' ,"ea rl , n 1),ar11.is ,'!lid'clones y. sserf° rr x*t /i 6'• ti'tl t ., ((Subs tic attt7t r lictr1t4 1 44 esti: rlliry_il teriota i l ! duct id eS•la: rttcr;�tr.r'rc r4 tfr''t' 4 'I ;;Alpo1, vivrertd�t, El a'yur t 1 . �f f v1v14fed l rite pia rirl4.).itrt tiS ret ltrsuSfnaS'valr- ,1 ,a. i - e IIiY 111t' .3 re tali soidt};K'bh tr1 YViihttCirt 00055t1'Ctjnr1tr101 5 110 5ti t.t5Sti3. Li,s r r 5t1)5 +-1ti e.a)hst �ttt.it fon t r)'iv�taulf(Jrttl)r'tri el runt to togas, t'ntiry it)5 r•I br . tyn ld.itlt tt;ltl y ltt4 n0S di'1 30"4 de 13 tf')0hlaLlui) pt.tertle perm,. it1" Ire i;,lint)r 1. ilr ll tf-n asaa prftct.la fat nil i3..:•t✓#' a !iFitdu t un et cer1's0' 1970, et:14 16,r. dt t3 t1ob10600 040 rri s.del •oiltradat poi ttt a`f4'r0dai rti0lltt3'de titrS,'Vivlendi-iS y utl +20%n V,Vra Ell"1' Condit jOtlOS`:? i 1,' I",�ft,inat=ilrltl•li) to-t ii)i .ItS .%et i1'tltr>''S ,r)d+can • clue el. probt0liva..de 4,v, 0S0.02 •tlt)0 Oro ,priiar_ tdo, j f r)Ild.4ir rilitit;'" It lvtt'iida do • ,4• irllibcnhoods are characterized by good housing, i instant 1•.1'1•,n, and Intnovel of ec:unui4iii.ally Sound households. Trdn- r1 ri••ighbulhuuds are chard( baited by the initiation of decline „lii4p•s front One type of utcupancy to another, increases in _01r1 lurnovtnr with IurNer income', increased dependence upon vii ens and dilfieulty in obtaining private' financing. Pioblern . • it 4),1, ri15 experience e decline in population, poor maintenance, ii,•.,• rates, dependence upon public. services, and private dis-, • ,•it y t ,ISI'' fill xt0$) 21 000.pef�rst)tta{ $fl'efa i,1tl Sin (ft'tfi`.tt) Pik# *.�a5)a `1# halo t ofitti _F1�V h',ta de 5,)t,0taittes dt'! vlV,4'r1 .1,i's e6'r)iluir#rhi S •De.l'as 10;320 uhidad0S" ) nr eel Ia ftetlt St?r.lt)r1t1 ifatt#t'f,l IYl1l}lit 1 rtr1 i t Cinda�lr).=t�adr nl F.)ON e5tan_� iudad Mas rle ;It4 V rr tft. Clc'trt'rlr s tltJt)atdri t'tt lt`l 4'.audfr'Ld t'iven'0n taS tttorati t.n 411 Cr:)tirl, ti4.f'. C it l �f7l) I i (r")f)lai.l.in �dt.•itiiaini era do,,3a2,000,, 368,000 y 307,000. Si.' ,il•itafi" t =)'� t'"alirttadtl`+".(lrfY<} T986 V8t1dn 1?titr�i e ,c) t�l't,>i Htltf.'1410 t°i i_{t:1if t t)yltrfttialt.IT3rf. deti75-10nde1T(.'as dr' los 5 Miry.; t Poch rill.)e r t3t' mot los. l)t? 1 Soihis de la t;la`.ii' rnt'5la' j la i,:1Ulf i I I _ , 1,f4 -I,t rtt-tg U1i, yr. t,1tf5 cle fs int.i, 'tr,i.i!, y dr. las. t',ty pobres. Para atrun- icx.•z.,,l,,T;r,slsdt laviVi,'(,1le);to4iTif3C1ifi-ifnrit,'!In-'nf4'•apt Ojbot)11per)• fli.dfiia ilr bti(1 0, not %r); ;rll,)r;4is.f4:.,14Sla'('S. • ESTRATEGIAS PARA EL MERCADO DE LA VIVIENDA 1, Iylantener Ia Calidad de Ia Presente Existencia de Viviendas t.'•'a Girl'-1 i''il,<r ii.. t; r(i ., ,, r, •!i 7i .,^Li'. '='. i`,tiq,'=°�, ',fir '!�) I,f riXigenlaa :t ,i'ilt tip,' r1':1 '.110::.1,. . �it=+t* , a1r1 5' iii5 1'rr ltc# r.S y city. ., .r.'i1a1:t1t!a 4� 14, .I',1 ! r, .i) Ise; •=;:rti t:!•);1;c1•' 15 rl'lat!v('Sa to n,i`1Y•r ,eta •; l i,�ir {. `..'•, •1a'f •y' 1 .i t.)i�t', .ir .,in .►t I(4;i Iria7Ut.'Strtir, 2. Proveer Ayuda Publica Directa para Ia Vivienda iffeas. Se tiff 1',• :r :1-t Islip,✓t••. I:n, ,,`rtt+`�S f4,al,ifr.. I r 1'1f1 n'+! sc'1 ;j,, 1, l,f,).tt •pa43 Vivo rfidas; 1,i Ciudad, lot, tilmit'ti r., ,li!t:i44,4.1 ti i� 4 ti l.t t1) al'11l 15 di 1i) 15rOt u r .rlr';lt-t,a F. 54,1f.:,1 1 u,,t'1`. rile Kl tl+- A 1"'n l l,, r45 t t7, o., l,,;is aUhSI!JI )`S pafia c)ll5tfl:ic, ,t�tl t* 1,1 ,i,,111 44.t`n t:!i t>i 114' rfn•', t';tt'1_tt `f,'�i';irlll4`;1t)1) de 1 3, Evitar Ia Concentraci6n de Viviendas con Subsidios i I1l•:1..1Y1,4 4r rule' las fu1.,fat, 4e1r•lida,.; ,,, : 11471'.1r.raS 4111 4 t Cofldadc i 1) t• + 111 l:•h, 4 )1) 1 . rl••,.c,,,1 ,)i5, . nr ia,;r,ii,l.li s 1i1,",Ir 1 ': t, tas �i)l,tfrfai'itt'' ' 4 1.,Ir,,a, ►t44 n1 , C11. t rr• lle:r4) f.�f' eti;lh I`+ <i"ti(. r�!1 �... r�7 r:v +rt ,f lu 11:s t• '4)1•4,11 se IaS "101 l'af,.i,r !ri-';ril .l• I401,,1 a:i44(1f ft,;1+ kind eitiLit,brtfila, tr'pait , a.. pi 'Ir'. 5151,'i1.1r5s "f'' • S1,h7 11;11i) ', '' IIII„4,9t'I.1 "44 10,.l0''-1 Contlad02,._ .. , ni'1,};j lief ili't t' , tll't@t;t tit t.i r 4.4 r41044;40 i a :1t3 1,'111111ir1S tft iSul;i35 '( tt,#;fa;�.tl,' l.; i•°gi1�n. ANTECEDENTES DE BARRIOS RESIDENCIALES. 'trt Oa!! !,h1# ) ; S Clte V-,0i1. ' r r , r' i-: ?4',n,t I sls.is,it.l,i,1 ,lt!ae r run t f ie.l,is1,#� ! i11 due +-on l;1 iC)rt4lic;:ae3 i• I,t. '�rrn n�l,r5 Atir.m:is, to (-pill pie:da natal:or. 11r1441 s4flutac)a1`'ai `i' ,ri l ri1l.i C..l vlvu nt1,l r'il 9itl,l bd!r idda I)ui'r.14r'4 f iiltit44.dt'0 perjudti'i •1i 4,11, ,l, ttti! 41.a1511)!,t14'r11C •. 51r.'. ele"144',! tt) 1)) lt,lyr,' lilt, i''.5fr e)t4`' 1 S;p 5311 Kichi bit c.lfftl r.'.li tC.Inzi'l!'tali.I,)Ia4lS,}-t))11;fi('i41nk ' )e1 3;•,1t_,is,-,t,t:r<at,_S,, Y t�iatul,;lt�t+-._a� t1`St _ Ir)}f ftJt;Srru'f trl5 131t:►,1 6)nlitl5id41' 1,15 ti r Iur 15 (1( t'#liitl f) ht11b,, i t 41�ttdal y'tilt1041(a d t)Ltbllta Hale'" !t'tit )V J !Ott,- tin eta }% 41 44)41)1{0111t5 dt'531 )tfO #ft#)Fint► a �ti)IL)q � 1,�r11.1 44 trat4,U�l5,14 T!at�iJd3d ),SJt II) VJN)t itd4. NEIGHBORHOOD DEVELOPMENt StflAttdit§ 1. Normal Maintenance . , Ti. -. ,- i'• -.'• • .-, ,•:•:- 3:.. - • --.-7:i!` .' a•••:.aS I', reS the, cOn'tirli-4' c._ , E.. • • .. -;„• • . -, i• 7, the --- ..,•• _e•• eht. of land cont. 2. Preservation and Improvement '- 7• :i'S *.,..)-taareas It fo,.,-„it4i. tir;'1•15ro,;',', 7,• ,-. ,. : • . s :: •• c • .,...- ents, s ,ch as street beautificat'tijn;,-. •,- : • — : ....:i • 1- 7, :-....1-,. '1? a-i tedlnical asSiStance for 'hofhii., -' • : . _ ..-, "•,•-' as ,...,eti as encouragen,ent 04. -ciz.i+1,' 3. Los s .s.a;103 pat' lab Gen ra til*3 de , • ••:t4e,OV, #4.040W,t004t,e,i:Y.0 'a ode o de 0 ...a ?.,1:#".'.6.12ar.i e;04:661•,:0,.',u'et-ut.t.4.ttado.:-Al-yeoont,O ta.d'epehdea,d4 ,Se r dee..,,,A•na.,•_:,01:1. n 0,0biAcirof 7 a 3 a '` ride - et-, 'cu•Oto •• .1:13 • st-'ateg,y 4 -, • ‘.at•—•.•'-st•-eht, EttilAttO1A8 DEL DESARROLLO OE BARRIOS ,•• Service Intensive ., ..,.,,,;;,•:.,, • • • •- .7. • s 3:%:- ..'r • ..i....' n croble, ate.a.S., I,t locusiat on Orovictiti:0', • 1.. Manteriirniento Normal • ••••2 •:_c-,,,3•,;or,,,,,,ncludihoH••••,arloty,ver, health, f..I•du - , Eli,.7,Li ,'-.:•' t'• •; : -:.-- or .•. , sns. ,•.., Wre ,I ' • .,... _ 3 . ah.:1 dav -.-.ae,-: pt...,,,,,,,,arnS, It '4'ilOal s .to:rna4..e :the. •• ,, .1 1 t ,'. ,,,, t- . - . ..-- -..:, . . ,H t,,c,•.‘„,:ri.• ,,' el il,,,it•:-,so',..1.W.lt* ,•'• dc, , ',. -;•••• •• ,:.'"t ci'rld inf''!".ii.it'4-.011IOstir9aht, o'ob:0-ft,,-.1httas, ',.1,,: ,-,—.. • • .- •: -, ••'-•,1 ••- ', ',-,-, - ...,,, ': .':, - -.. -,,, -,!'-• .'„-:,,,.. .,, , ,,, _ 2. Ptesetvacion y tvlejotas .. .... ...... ... .... . . , . .. .„. 4. Redevelopment i:,,,,.,i •.,- ,•-...:-..i. , :.i- -rit ,-, ,,,,,7,,•,,,,i-ot44t1,,,,,,,J ' '•:, '',-,:'R'lii:,,T'"' •• •.. .-, - -.: ..i.. ::•,,A d '7.;...,...• hc,,...$,r1 .17..:`,...t;4=s 35 r '-,;.. i •.,i, .:.1 - ;.,-..filS .-.S,,,r`.5i;V:i1-.,; . ' ''. :.*.: '....i-.i '. 3-.7 ,• •-' *. - -.; .•.-.- ad!d 3i— 4.1• : ..:4'...:t;:1.':::;''.1:t , --" 1 1 i---, -:-; t:i *--;-. : r-, - i :1 ;-.‘ -ii r 4 ..1-.!, . ' : ''.''''. , S 3L":‘':;-:• sr...' !" '..,'..S r.%- tl ..:" '.,' - ..... .:- • ' ,.• ,, - .- his ........n t'.',,,r,,,),,,,,nria:,,„,i,,-.•' fl /• 3. ServiciO ItiteritiVO :::' ,,,:', ,;•-•:?,•.,,L.:',.1-,, •,_ • , ...7 r r., . :1 1 'E. :, i i....' , A 0 . . • ' i ' 'i ' "A' .1 .,' . '. i 1 ..:' ,.: '!', :'..;.':',',$, la'A.r .. , ,. • • ir I , , , :,...,, v I I III '.. :ii 4. RenovaciOti del Desarroll0 ,„- D . 4-4 . 47,...!1! I if 4-e:1,111; E it II 3. • .• • • 6T, lar PUBLIC SERVICES 81 FACILITIES ELEMENT BACKGROUND The City has plans to centralize its governmental facilities within the Downtown Government Center. In addition to local government, the City provides police and fire safety services. The' Police Depart- rnent has recently relocated to a new facility within the Government Center. The Fire Department has been given the highest, Class I, ating by the Insurance Services Office and is currently preparing a Master Plan in conjunction with the Planning Department which will specify recommendations for improvements. The County Board of Public Instruction is responsible for the provi- sion of education facilities. It has programmed in its Five Year Con- sUurtion Plan an additional high school within the City and has pre- pared a Plan for Vocational Education. The City and County already have plans to build neighborhood tacil- m"s through the Community Development Program in every "target a'ea" except Downtown. This study did not find any need for new fa:hes other than those facilities already planned and programmed. H,'alth, education, welfare, elderly services and child-care needs were • Valuated for the City. Critical needs fur all services were found in Model Cities, Culrner and Central Grove. Child-care needs are also r q i ,n Wyr virod and Little Havana and there is a high need for 1"r iy Servii es in Downtown, parts of Allapattdh and most of Little 1 h. C,tv has transferred most of its responsibility fur the provision ,t Ai services to Dade County. In addition to strategies developed County, the furrowing actions outline ways in which the City :,v•rie additional assistance: in meeting social service needs 'hoot assuming responsibility fur the operation and maintenance ;t ;t,,»)'acts through guidelines for the location of proposed facilities. ACTIONS 1. Health t,01(i,il,l Isip h as the HLW demonstration grant) for neighbor- • t ha;' Ci health rare clinics, including subsidizing iner'nbershipS Health Ititantten,ln,;e' Organizations. 2. Day Care t ,,), sty ih, df.fy'and for Child are by •subsidi/ing day-i-:drt: sluts' 1 rrrl S' ale hasiS to! families who du not meet stringent i.ed• ,r! 1rFire Is. Hi't,ix fa, airy restic,tiuns cur family day-care hurries .fle. t i,ievaaa)g stardal CIS. 3. Elderly Programs ir'atr' re.e!n�'• sharing funds for eldetly•programs. and irit;tease _ Y,' ' n 11"'. I•. h 4. Substance Abuse t th,. I. tiptoe substance ,abuse inpatient (alcohol 1 •lust 1;P ,Imes +) lUgh t inert} and high social problerit areas and r.. , .1 , vrn entr,rtions of these: facilities in any one area. 5. Education at,• tlif' nee,' high school in the Downtown. Take advantage of all 1.,, ,,r „nai, r',Ituial and other Downtown fdulttres to establish in - educational programs and vocational training. Expand the of the Olympia Building and Gttsrnan Hall to iniaude.educatronal rlidins for die net fur mil g arts. SeilVICIOS Y FACILIbAUFS PUBLICOS ANfitcEbtN?l`s t_a (,nrcl l ya folio par it tentrali/ar sus t)rgai11StiiS lI S[;IV, Iniftht us (lento) del Centro Guhernan)etttal del Distrito Central I a (.t�Ida t tii;'rle <i su t argu, art{.Triers del gobierrh) local, los servi,c,,, I. Doh( 1a y dE'. Iri::erldl,)s. Depaf tr'n i@rl tf) dr.; PUht;1a t18 sfdQ re( i„Ilt,, mente aloladu en un nucvo (dificiu C-ir=1 Center) G),tberna enta' E-I Servir.io deIncendios ha recibido la calific:ac:itin rnas and, mera, pur Ia Ofic.ina eft) Serviraus de Seuros, y en la ai:tualn:1a:l pnep,.lrandu un plan re�uladtrr en union core el Departa'n,'er" r Plantfit:at'.iori (lire especiticarti rrtir:ulrtentfai tunes para rnejuras La Junta de Instruc r.iun Pubhca del Condado, que t;s rest11)n,al !' I Ia provision dry ntedius y eleitnentos para la edui.Acion, ha Ira. a l su Plan Oirirtquerial de Construci,icin una tscuelaa de segunda air/d aril( ionat doutto de el Ciudad y ha preparado tin Plan de f i tiger Vut;a) iurtal. • t La Ciudad y. _el. Condado. ya poseen planes para c,ranst, r!t'? i titarius. rt ediante el Programua de Desarrullo di., lit Ow r'n tuctas Iris tonics de los pontos tocdles, exceptu en tit distr'ti, C'Do;q,ntos\n"). �'.Ste ' estt.Ictio n0:" ha erlr-.otradu I1Rt ,ta:da I • i' edit u.tu:-i fl itvtis rti oti.OS dispt.tsitivus clue los`ya llattttdr_luss',' lead);.. Los servit;io5 40 salad, edu.aciutt,.asistenc;is ptll)I4 <f . para il!`ii;aattt;SS, c4-irltan.tes. hart sido evali_ladus para la N+ =5)ciarlt's t:;iI€it�ifs: dc,�.`t )dos IOS setvit.it7s 50 hallaron t.n t fit"'S" ( Uln)e1.y Central'Girwe,,aSt la) no,cle SC'rvicioS paid la a' C 1' l\yri v uc)af>',r etc Li Pcliaaena hlabana. Hay .clean nets51r1dt1 i• 4i: +i1'. .l'aril li;)S, 11'te,iu}rli)S en ('t .Dowilluw i, .'n Allapattall Iterta Habanxt; or, patte CIO $u ittspunsah)I;, I,,• 14 C«tltfatio Dade'.; En ad" itidado, •leas sigirir rib's a,•, ,' . cafes fot,Citidasi j?ertte(t9 1)r 4iS1 4tecesio lc)f,•s tit" t,t tlidiid di tti • • • ,v,t• r. iti is px}1 1;gf1 ert,Ipi,at ,t' " .1 ACTIVIbADES, 1. Salud ..tf<t:f"p) 2. Guarderias lihtatitiles 6�V .+•. f.}t ,. :: tti,la. t-i i-,lla f ,0.`, Ili it aft:} ,?t/S. i:. ;I,tt;t 3.. Programas para la-Ancianidad .,I: t):a, tf r', U. .Y? ,:t) if)Itift, tli ri Ei{,iti 1'rtttts,itt 'a.. 4. Abuso de Drogas 1 , ;,t!;tiet,, L) iff:;• ,,.,fit di' Lit LrlOS, Ixtt; n 'lr! tlr,'11i*, 1't) ,)t(',i5• de Alta: rlt';iit upit;i1 1t' `fit•_c'i)ttr)_f tl, fi:"r ,trJ it>ptt,fat 5, ..Educacion 'if i` !it; t,.)ti;J fat, A.) di; la al,- }C:1't {„ c irltttiitIS tttot l d'••' j.iltati 1 '' i tt rtta5 de,lt rl� ill/rrrldt.1 1)5tte ' r s tndu tom) Pi(A)lt'tr1,15 St 7f}d s.)Id .)r .: ast/ t:itri e+ L)'I.. tAtic rtatiali.S, t striblera iil►ritiyiJd+)i es (')Liar ..:?,,tender 1.1 .,iiflc lt111 l)ruai,l., CC- - TRANSPORTATION ELtMENt BACKGROUND Pt.,st=nt strategies call for the t r)urti,-tiun of the first Phase of the r=r,,iiosetd Mass Rapid Transit (M.R T.) system; a- 'Personal Rapid _ f rdrisit system cunner.tin-i the Government Center, Dowrrtovvn, lie t, Leal and Onini; upgrading the street system; rebuilding all of the ItL:r bridges across the Miami River; providing local access shuttle- 1,, is ,e=rvicci to the Medical Center; and expanding the Port facilities. In addition to these transpur taliun improvements and those forth, nling from un-going studies, the following actions are proposed to tut Cher facilitate nttvrermertt within and through the City. ACTIONS 1. Improve Transit Service By: Rerouting the proposed M.R.T. system north of the Seyhofd Canal via 12th Avenue and N.W. 20th Street to 17th Avenue and rnloca• brig the 14th Avenue station centrally within the Medical Center on 12th Avenue; deleting the S.W. 26th Road and S.W. 17th Avenue station and providing a single station at S.W. 32nd Road near the Museum of Science and Vizcaya. 2. Improve Bus Service By: Re=iligning bus routes 5, 6, 24, 25, 32,37 to better connect concen- tr,itiuns of transit dependants with employment centers and public tai awes, providing a new bus route between Little Havana and Hi- aleah along S.W. 8th Street and LeJeune corridors; and providing lue_al access shuttle -bus service in Little Havana and Edison Park. 3. Improve Circulation By: Upgrading N.W. 7th, N.W. 12th, N.W. 1st Avenues and N.W. 6th and 7th Streets to arterials; and N.W. 32nd and Aviation Avenues to col lectors in addition to those proposed by the State. 4. Improve North -South Movement Through the Downtown By: Upgrading S.W. 1st Avenue to a nia1or two-way arte:na!, extending S.W. 1st Avenue southward f ,,nt S.L. 2nd Street a, runs a new bridge over the Miami Rive to S.W. 7t11 Street. Coupe, t 1st Avenue tt) Mi. anti Avenue north u1 201h Strt',=t 5. Increase East-West Movement in the Vicinity of Downtown By: Bu�ldnq a tour -lanes hr'idgo at N.W /th Siree't t's5wt>st of N.W �t, 7th Avenue to r, itnrei.,,• ..ldfa "t'itt rgside,ntial neigh - bur p, M, t unrtet_ting the.' t,rtiq,, to a i,nt• wa'y ow, ',vest tit 1-95 on bib and 7111 Streets to the Port- of illtdtr,. 6. Provide Additional Public Parking By: jy,d,mq i iL.l,ties iri Duwntuvvn, I3r=ci.r?II, Uptown, Coconut Grove ,,iqe Center , Little Havana and the Design Center; utilizing special '',t> ,nn distr n. ts, local and other tun,t,nq suite,:':s, Parking Authority nd public/private, cooperative dtavt'Iol)rnt'nt n order to build, op- e,,itc and finare" needed iat lilacs 7. Reduce the Necessity for Commuting By: ()waging moderate trio r i• n;sid,rnttal development in Down•_ and ar Laird the Medi( <II Center 8. Implement aCity-w deBikewaySystemBy: L;ttl ;nq lot al shopping arm rt.ttred( 101,11 areas, educational JacilitieS ,,rid ptrhltr. transit terminals. 9 Improve Pedestrian Circulation By: Pr ividing pedestt ian routes in high at.ttvity areas and around transit Tf ANSPORTE AN1'ECEDENTES 1-0 t iet.tnrt`; •a Base cl?'1 ttrt) Vert taidal -erna de Trans. pa tt H iaidr) f�er trial E4t.rf ttrtt ct i l tr t� rti ti)t i, r'De);vn it)vrrrt"e , t,i t7n..triis" E3ri+ t;�r!it 4' "f iiitnr ltrirtirsltaf i,'rf �t Si5€?rr,ri de atL,S is r"ct.t..nSt urt }tar de; tt3dos Ius p(rr�titr's ril'11�rCrleirj(o5 st.ibre el tic) Mta't It) pn)Vtteilin dr' t s0Itlt'rit at Ceritltl Kiedi* o arredrantt3 setVRCtct, '1r_ aetttyirSeS'4lti ida vli ~its, y tit t xtiarlsrui't art Iu tFietCftCb5 pot ttarius 1 n adil:ion a ortas-.(TtF'etOrl1S del trittlsputte y de las rttie-brotr n e;n 1 �5 estudiris o _te se t:'s,tr'irr eati cnicfta, Se prtlporieli Ias Sitttlier,tt'S illit.tat �'.f, l�dr� 'fat ,lltl,ar ar.ln C)Ia5 Eel •r664`trkat?n(C) dEfilitrT7. trAVt?SdP. la f_LIei {) ACtiV'IbA"Di=S 1. Mejorat CI Servico de trahspette: r..101 ratay •_"tridn Setviciu dt?.,•l iatisporte! Hapai,. t'.t-tr i<i Avid 1;? y,ia Eallt�:20 (1r'i 1) !;t Ai i tiitl,l 1 %; } =E'i';i ,i{" dt,df) tii e•sla4ieirl dt' Ia AVenida gat 'ta t,..ttl'i"AvE:ritda .12 r'.iirfrindrtdk !,is )ni ", :lot filteid 2l) at'1'ir:t Stt't;';sr" v fe l,d"AVNlllda 17 de'i Sri' y "t sl,ibte . e'i ria 41 en. el Roart-i32 del.8 li<> ste, • •at Prat, t` e,3 V t,,'; ay,f 2; Mejarar. el Servicio de Autobuses:' 141E Itd:'t#a. 1a, ta4 ril;ati t-, 13, 2 2t�r" ,� G' .. 1 Irit l')t ,.t;thi't ti91 t ; e 't"lie,•+1I!ti,:.it,tti„'> r1 ? ilt'tt;'i)fiaS C1tft' �it'iR'It;f 1 Stayat.) ilF Gas: t .tattoo ate 'y„ ,l•t ltilt•antlt''-r1e. tire,),istt{w�i-.'ts,)-d' aril,ib;i rs i'rttre' la Pea 11:ii°dri:t 4' Hiit It e) lit ittruu rlt t":etrrrtife,'trt 5 dt.i tC;tnbtttl t'ri !ci t ,alie `„t 7 51,0 V. Ica A vt 1t to 1.-i? tt tt 1 l £1t 1t 1-i ncr 1ZiP i f t('r 14d11(if) i,-,,tt�t i d s k? =i,i ,1t' -i ttt.il.7...t _ V.60ta en 11 Peelupt_la Habana,4'''tl 1'l=,�)fl 3. Mejorat la Circuleciott; r i I t.:-kt;'t'l' Sin 1 Y, •vtitipti •.ii T R tS. t i.Ct agatek i, t t utd,a- 4. Mejorat el Movientiento Norte Sur a traves del Downtown: ?=i 1<lf t t i; i- 1 t 5."tt w ; t;ti t,t t' z;?,101.)4' t)tidu 1,1 A.e;iiafa ,e4 .:n l !. e i,,it .,;ii .11?dtbr 00="4` '� t.,, !, Y,_- ', l) r"1 r1u it, 1 '.t 5 , _ :tr �.a i „i 1a A 'rt,ddc.un 5 Mejorat e1 Moviemiento a traves del Downtown: i, �.t, 1.. .at `)' f• -. ir: t d!. d 1 )s sfrt is t all*, 7 del lr,l ;i < 1e ' i ue sle iJr! la la Avenrda lr')t<i ' ,s'I r : -1;.., ' (;.le>...til t*n lasbaniadas'rCSi - �. 1. 6 y 7 (.1e?I it>eist, , Aviation r'1 t-Ai ,ta5 t, ,titt,,, v: ,��,;_�ti ",i,,l t-tteit,t> oat d._ calles ., e i 'yri•!<;it ).ft -_, J ,ir, a,) t,'', .,y t el, , �-t3l^'C' •,iti edfdes �.) N. 7 hasta el 6. Proveer Medios Adicionales de Estacionamiento Publico en el Downtown, Brickell, "Omni", Centro de Coconut Grove, 'Ia Pequeita Habana y el Centro de Diseno: tn1:t ., ,r :r llst ,s, ir•rites de , t, ; is V p'tvddosy i l.t ,, . i',t n;ir:, ir,tt,tr y Iinan' (jai r;•• 7. Reducir Ia Necesidad de Viajes Diarios entre Hogares y Lugares de Empleo: i°,ts, l;i t i1tr,t • rt• a.,In 1,0 1)r,:.n10:,u,fSt,,.tylilt odedot Crear un Sistema de Vas pars Bicicletas en Toda Ia Ciudad: t, ., , {t;t1e s 1,2� .KOey, k i5 ,?St t<Tr?I[�S y lli .it1.s • -i,. t i'''� - i -• : r-• .!i, II* '17' itXIS; t} Mejorar Ia Circulation de Peatones: i-, :,(a; st,tr,i i,r,itt;r,, i�tt areas dt gran att vicid!'. i�,s 1, t,ts "..t,i,- ' . •„r , a= n,,ri` p,r,, tcr•.ikis de en- ECONC_, `./ELOPM NT ELEMENT c)E_SARROLLO ECONOMICO BACKGROUND 11', ri,1 try Ht weVe.'r ' !r has.? with the attraction or r,o,,,t)-r-'latrid industfies. Thl' City c. i!''i, x,rt itter•1)tt'!f'r ttand,, 1105 tit 1 '.'ill , r)ntinue to be the center for firi,iti +, ari l pf)vr r'iItrt(stlt flit' rr'rll,tn Ai-l.ul,iing to the, 1970 Census, the +,ity hvl ,total i f 1 i!,,'Itid eruph,iyees, or 35`n of the County s urolCr,ti Irt ;vith only t,',. ,if the total urbanized land area, Projections foe 1986 slow thr3 Clry irk teasing to a total of 263,300 ernpIuyrir?s anon and its large Latin population create great oppor- ! nl,11..5 as a center of Latin American totiriSnl and trade. The City's - ,r tr't•ial and industrial areas, on the other Itand, have had to o"'r'.tr. with outlying n gas whore land is cheaper and assembly of lorry' oar, els easier . h1 the past 10 years, ?host nianufactut ing growth in Dade County has gone outside the City. Although Downtown f,ila.-t stilt indifltains several department stores and will be strength - by the Omni Cott wlex, shitts lu Suburban shopping centers a;ltr 'hilted to a decline in the City's commercial strips. Mi- .1•• 1's total IdIi 11 folic, in 1970 Was 149,435 persons. In June 1975, .,Insi.tt'ilt '.VIth national trends, the unemployment rate was 11.84 . C rll`• hand hit drirulp these times in the County as a whole was l,. „n5trllf thin industry. In tiscal 1975-1076 Miami's budget of - ,n f,i, rid a (toil, it #11 $8 million, Miami needs to strengthen hash and pridvide 9redtet erripluyr)if_!rit i)pllurtunitIfiS • • t '• r'r•t the II,!tr,tntial shown by the prole, -duns. STRATEGIES 51'_lh•Cnes'.Unjin-. 17'.I"SI'nt CItV puI:,V. 1. Provide Additional Public Improvements and Services to Main. tain and Strengthen Existing Viable Commercial and Industrial Areas yt 'fr , lJ' .:I!"r' I,;S.IP 'S art t.lclty"ly \,dt s,n fl dS :>. , S .,. rib 5rnr t, 711t' C,r)n,l, l r�ivc' V Ilai�t' (''rltra L'irlr f i':'•r i,!' 'r.,.t tlal ,i!"d lhi• dhh!iidc I1 tn,S. t:i 1nini•f ...t.r.;i'r••'.t nts dn�f a_now; t.fl'uugh li!ri�tr ri {'irbin. uIV+'sl!tietll, Srn•r h„a.,tlfu 11lur1, ,1r1.1 natio. ,lira hd'1.ln1 nn1 l,iv''nit?itS. .r\'rr'f eerr.,livt' riff the Design Center and (idrrtit•nt Center. tlh: st'dif'gq has beirti applie,',d to Mattel Luthirt King Buule- t i ,i t,ruveJ insiiltii lent an(1 ihr' e,,.inci!r`i+ s;i'.tf 55 raf MLK 1 1i•-s in "ion. assistance to pi1Vdir' I;!:iSini'SSi'S rti dJditiun to ' ;,•i,v"'i.f'rits Strengthen and Expand Miami's Economic Base by Promoting Catalyst Developments i' f' •'ii !Or'1+'fl(5 d"- fir=t'' 1NUbtl. h 0j'". tS '.'Jtii(rl Stlrr1t11,310 in- 11,i y ;rl(Iud1• dritinities 5i h r15 Bic i ritennidl Patf.; business •.,, 5,i, 11 a5 the Convention Center, l)ubli( buildings, Such as nt C,'ntt'!, and ('141) iii improvements, sirth as the, _! %C1,6s Rapid Transit Svsto"1. These catalysts slluuld be dare- t' (1'<it''rl into (111• *,isting act!vitit,S of the City. Miami has al- ,'„t.,' taken several projects to p!,.)rtiute and hit the! Down- !"'.,'r'nt. Other p,ss hilitir'S include the development of a t.",irt, d fish Market i,ri the Miami River, an npe'n-air Latin -' i ar _I .i sPor t t u" {tlr'x i li Virginia Key. Improve the Employability and Employment of Miami's Labor Force Through Manpower Programs �•i71 di'dl5 :,• th the labor fii'ie It 15 .30 ' d at irtipruving the rl :l '', of the pop' ildUvn and fielding appu l' dtt• lobs lor HI', It ins lucfe'S 1ub-t!dln.10 p,UClydn,s, adult -odd' anon pro- { t rrl)ti i•Shi{ 1)ruyr,1^rs and job-nia, nit Wilt programs. In ad - day, die Prugtar'is pr ,vidt' a !'.t'cills of allowing single heads n"h l!15 to find IubS and te!'idin tinil)I,)yctd• This strategy is {'! .a(t' i1 areas of high unenlpfuyntc'nt and low educational at- .rit. The area of highest Inaniuwer needs is the Central Miami arid par tions of Model City, Edison Park and Allapattah, ii a AN1•ECELENTES ESTRATEGiAS`"` 1. .; i" rri.i\1-lr ,i*y'.fi.jt`ira f,or .• c4' r -',H ' U ri 1.. inda(fo Dade sr, ha desarrollado en torn° t,1i.r+ r(tr -ir nlnulr nt ha hab cio una tendencra rrltt a ittedirttite la attic,iiun cle rtuevas in- nl,tntifar.tura y el transports. Por otra kit):t� f crrrtriicrara steno() el centro finan• tlrr)r) `eat tterdo_con'el Cen9U de 1970, la rii W1.01 tl i 1715,000 personas ern pk adas, u sea irlf;, sort sot( lm 6% tlel i rrra total urhani. a 1l1186 rr uestran tin increment() para la JS )tl;a5 vtltpleadas.. sir titii'it rusa poblaciun latina f_lrrttru turistico y curnercial. Las la Ciudad ban tr_nido que r;ot!Ipr'tir rldr lha hf:;rr,a es crienosv'alorada y se fay t-trn -Mayor faciliClad, Durante r to del tere(iriiient(i industrial del Co riffs -la tiitldad. Aunqu? el I.rntr., i; is t!rrnri i 1r 1il'ar� department stud;. COriiii)irip vluilic)Ir:) f0n)ni Complex), 1.! i#rt€;rt„laf ,.5 scihtirl>anos ha contribu,dr) 41 1.i tr'ifs alesiide la t:;itidad. La fueria labor 1I 149,43 P1rrSunas. En Junto de 19ii; fj'..5 1€°nrll:iri� iris riaCi0nales la las r.L Irldr,51rirdide la coristrtir�clgn fu1' la iltlf•iailo en esa r!porfa. Lrl el arm I'flr: rjrr 85-:WI1IoneS de dilates se 11tFiitr5 Cfrr dr.alctrf3S. Mia!iii necesita Lsttly+ir`r rrtayiarts _iatinttunidades de afar)? Ia1 :guff It1trestran las pro. ,ra'i-a-preset-rite polltir,a la ciudad Proveer Servicios Publicos y Mejoras Adicionales para Mantenet y Fortalecer las Zonas Industriales y Comerciales Existentes r, +;f,.;p4 [,i'; nt`rr,i: h)5 ,'in ruldtlVBnrr;rlte 1:i aria 1 /- fa f:)ih_' 8 del Surueste f.t • ono ' ;)mist gal de Little it) 1l r yi-lra', de tar.i'tor privado y i stones fif_ ,: ardi.ter put)lico, tales off y r 's'1vr ly dry transit( y estacion 1ivrddll eti Cnntru de Con" it f. C}.,rt!tn.) de Dtseno. C#.iandr, esta vartl Mar tin Luther King ha resultado Hour, t\t11_t: esttiba er'i dar Itafi's f?11 ddi('l,an-a las r1,1ejora5de 2. Fortalecer y Ampliar is Base Econ6mica de Miami Promoviendo Desarrollos Cataliticos lt,.. i1./0'. :itt.lt,41t,)5 13i!, 1,+;'iS t)royi'Ctfi5 quo ('stllrllllan-:. tiles, o litoel''Parquedel 131it'rlterraria"; ; t C'i:,intrr)-d'' Convert, ioru:5; #�dlfu:iu5 r fl -in11 'rest'#tag„ y rttr;liard'.; de or1'1et1 piibllGo,- i :ciu '1r-itnspurte R<3l)idu-PublrcO.!; addositinerlte irltegrddtis Cori i tad J '_t001. ii_ ya i1a adpptado vamps ._ 'ii1.13�t 5 '+ <fess iriolldt e:sl. "Dos rttown', i!l 0l OS/It.i0111) d ti'na Lonja cie Conrercti i ci1 i r(:1 fiat #r un;'lt'letrr tad0 Lt`atinta a1 1gflala-Key; 4. provide Direct Public Assistance to Promote Redevelopment, to Attract New Businesses and Industry, to Create Job Opportuni- ties and to Strengthen the tax Base of the City t far rr a_.r wig and , `) •it�inati,m strategy is th„ t,r,),IJest anda.i t�i, n{ii• .• the gtearr'st rr.'Stiltti. L t It .11`>tJ req,llnjs t he greatest pub - Redevelopment Involves urhdn renewal powers of Llearant.r, and r.-.lo,,anun, as well as new tools, f inan- a ;.•, nniques and private In,.,,ntavf•s. Tax In ret' nt Finan, 1nq and Ta', Ahatl'rrlent Are Suon expr,et-d to be available in the State of ublic e are t ial ,•,ri,1 ion l nlst, small businessof direi.t. , loans, utiltitytloans, andrpwvi ion hah,!,i,1h,�n loans, parking. Redevelopment Is appropriate In blighted, under !, .:1 ,areas and where land assembly is ditfiruit. This strategy Will , ,1t,. _,f,nurtunities for furthering other development objectives, as II, using near employment centers, and new industrial parks. This stf,{tegy an be most eifectively applied in many of the areas in D,jAvntutvn, inl:iuding the proposed New -Town. n-TGrand Avenue, 1�,,,a••; Riverfrunt, portions of MLK Boulevard an,. ;nil, rulili�r'd E.E.C. yards near the Julia Tuttle Causr3Way and Sf.L,Lt.,d par bow, ih,• City 3. tvlejora de Ia Capacitacidn pars Desempenar Empleos ydel Empleo Efectivo de Ia Fuerza de Trabajo de Miami Mediante Programas de Desarrollo del Empleo ( I t!At 1 •-, 1 iA ' I; _I A,,, l f ;'•1 ri :lieu a inejorar la ,,. 1, i, .pl r �' r`ti i. I. ��)11 II dedeLi, ,1i1 1 1,in v a enis)ri+ra� r tr., ; f,:fl ,, <'liyo a.r_, i 1 ,, la I,.,h�i,-lad (I.:. ;1 i i .I;,.) Se rnr,lr ven act,:r l,•.. r,f ,r i,„ d} rlrari'i Ttd'' ti tr ,'l'a' i`r i „- r t,!: a ri .-Y,rf n) l' ,b:r, 1 i, j ,r3il ), i.4 ri, .I , a"), i,1; i.,t,l•.lif ) i t'ie t, i..11i il {k, .- aS i, !a' I)-i `if• !)r'. io orVotI 4 II" - I-;r n, 9r'P', I i -t. A ,Stt a is• I fity •, ,it.a f, irja a , ,•,?sa r, ra - • f' i i,,; , i;lhl l�/'n �,il �,1rh�} rif , will i , {,ity, E 1 h�u i y .t� al i Y t• l'• . Pr 11 I; i t Nay+ 4, oveer Ayuda Publica biretta pars Promover la Renovacidn Urbana, pars Atraer Neuvos Negocios e Industries, pars Crear Oportunidades de Empleo y para Fortalecer la Base impositiva de la Ciudad 1_ .,lc:l , `1 A,- 1.1, •.{`; :i , Hi 1.A A. 1,,,t . , l"Ir'i7s,R.I,1-f.';r1•-1•t;l,)lilh.;:,.I.r.4,,,,I f, ),a•t+...) •' -i 1 13 '-,Li1i t" f{,Ii i lr ) ) k), ,lil m .1i t1ff'ii r , , . • + )a.�'''� i, t_« r7tfi I,t--t7 t-,r:7. ]' .a' 1 r,, t C . •:Jd • `I_ r ,'11 1i 1-it,'(Ft 7 11 E an it f iitt'rY d. irt)t•.'lns y alitE li+. 'II' 11 .i-�f ri'vlrtyi74 rsr k liflE 7 I 'Jka tt 1 1r 4:,,�JIwE t)lltt'1ti iiiert'll ?1.e:p.i. E: i.i fr :a t,' F•I d'y3S i e. siyilrir1 t, 1f ill rjYf'I.1 ',. i"', 1, 1 1 t1�3?1� i,Ib tr917 trpr tl�rt �f 4ttlr`Y. -tt ,i/ L�� - + r rIV mow• :+ �' ,' `I Y te,ls el r II f�,i��<14 s"�r 5R~(4 1 f1;i t�4iE71t' U ft p h- s E siitlit to l 1 4' tt,)vric lt�dn 115,E arhi a' ritln }t it,i f,1 PI'''. I' i • :,!' `+ '11.) �17�f !',811 ' j t tfn 4l/ fxl5;eia, t tl 'YtSri+ltlii, • 4+,'ti• thlf- 1 t 3;,.t•.•.�,'i t�1 ji- i 4 : r.3t' gir1:t t# 1 Redevelopment 1. Downtown Arterials: Provide closely spaced unique shade. trees along streets. slender trunt.ed, tall -canopied trees at inter- sections and in park mg islands. I...stablish graphic and signage Sys - 'aim. Provide street furniture and other innovative design itn• provernents. Require arcades. Build Personal Rapid t ravish SyS., tem aril pedways. Provide high intensity lights as well as closely spaced pedestrian lights. 1. Galles Arterioles en el "Downtown-: Pirv41- :irtinies de sum.. ! , • 4l 1!,1•-, • t4 LIS invites de 1ft-tricot, • . y fiF; y estie,;.1;ri bit( .4' .14 de . • i. WA1'.!rt1a 410 serialet: giaficaS •' '"P'lV'''y iltras rnigor.ts Frir,ittvias Cori•-,tt Si',,tertn;is tie y vias nerfestrits Proviter lucet alta laroles pare priari)rws e•sipar-i;rdOs de orrca. 2. Auto -Oriented Major Arterials: Pr,ivide 4,444, widely.spcia *.n.es ,deiihtv and )! ientatian and rntPdiutri site trees at at 'ate sp,icina for 1,4 ,)f,.cominq pante. t)s.,, heavily Pia.nfirlo high intensity 2. Calles Arteriates Mayores Orientadas at Automoviles:, (It i-f4r41,p)44i r451 v 4r, . el Ctf-ttf..11'4 !r.iii„i!• t ittti t ti,11ritir %-`t - , 3. Scenic Routes: i',ust,,vi• v ovv 1,, '1rd, St, iit ',Of) arid 11,m', ti 4,31 tlanctramtcas: .,,t,::• • 4. Local Streets with Median: P:,,111 .it lol lines in id I, Pi .1,t trees and pro• •.taubto-iy Ntr0..I light !lig alohg side- „,,i won c1,0.1S III niKhan, 4 itailes L ocaps curl Isteta Central: , 'otr•I,.•!..'if• 1. •-, , tfte • I 4 ,1*. ,1,* , ...•••••,1 • • •?;., •• ).. •1'.Att ' =IF Mak" COMMU DISENO 15e6ektrien-Oriented Commercial Arterials: Provide medium sited, closely spii .41 dorm S heavily landscape parking isidiiir• driii ,.,! tiiii•cariopied trees at intersectitins. well as pedestrian scale lighting rnalti Provide street furniture; gripliics, rind encoui,ige i.,,intintritus canopies Over sideVvalks. 9. Arteries Comerciales de Ortentacion Pedestre:Pr,-..,,ct ..Irt)0k,s dr" ...")r•":',,,3 0,0,), 1,3.T Pr :,'11C.irrIO f' •ileirrh• ,1 rte eri las hoe, ,ti:itento ,-r», ris rienervanries de los collet; aSt iles.para Peatt)rws ot:y-,tes de. Si'.' a;,,aentf)s y roi;iwas, y f,.)rneritAr el emplea de Oriseiet ,4iri116S VPW,'LIS 5. Local Commercial/Residential Arterials: Provide street plant- er,' .tt the timictl., and .,?Ids blocks with medium size shade trees Laridscap, modiari with sliwbbery Piovide high inn-1154Ni' ies III t115,11hir 5. Calles Arteriales Comercialesitlesidenctales Locales: Flroveei 1, - • , • .,:;" t yl• • ,ii• ,; .1 iek 4,t e 1,rhole", It,l 5 . 1'........... .1 f trti 15ittivitii, it it lit t 6. Single -Family Streets: Pi.wirie petsonalized plant- ings along swales arid in front yards with variation in species, site and spacing kir shading arid theme. Provide low to medium wall,' light at alternate spacing along sidttwalks. Main- tain swales till park nig ,ir use porous pavement if liver -impacted, 6. Calles V,vsencfas Unicas: plan, !niontiodt,s y •r ; , ; !.tr ; • i J'. f•t, !r+•!riti, Ict dr, Ca5:15 r y ,,Iri;entt) fd«. y 1,1torr1,ici.fi1 -ilternada, 1,Wirr 1.1, MrirdP/WI bilderieS 4,01i !...11 ;r, itir)S '1 OSliiri 1441,: ;11104, Jr,,1 -r, 2 (1: 7 ! 4ITY + lEVIGN URBAN° Mili FvW VI S .111 9 NEED FOR PARKS WITHOUT JOINT UTILIZATION NECESIDAD DE PAROUES SIN UTILIZACION CONJUNTA NEED FOR PARKS WITH JOINT UTILIZATION NIL CI:SIDAD DE PAROUES CON uTILIZACION CONJUNTA ENVIRONMENTAL RESOURCES I,E c;tJI4SOS DEL MEDtO AMBIENTE NF LATIVE TREE COVER reediest MM• oderate 1 L• r,w L M,r*,nP G,,,rss Beds C • ,ritvritratlon of Archaeological ,ru1;(Jr Hfistoncal Sites ENVIRONMENTAL HA ARDS � Irl 4 :r! -1 I\ .-- I .T LINEAR • -t- 1 PARK re Ilk �r.,. `•��':t•f t Nril E}k • r r RECREATION & OPEN SPACE ELEMENT BACKGROUND In 1912 the "Parks for People" Bond Issue established a fund k)? $390 million fur improvement of .Miami's recreational faciliti, i. There is presently a total of 2,560 acres of public open space in Ow City of Miami, 1,700 acres of which is in regional parks. There is n present need fur large parks, but a deficiency of 472 acres in local serving parks. By 1985 this demand could increase to 532 arse.,,. STRATEGIES The need for local parks and playgrounds can be met by the -ing strategies: 1. improve Access to Recreational Keys, Bayfront Parks and Bis- cayne Bay .Bus service to Dinner Key, Bayfrunt Park, Watson Island, Vinyrii,i RECREACION Y ESPACIOS ABIERTOS ANTECEDENTES ) 1 yt�',zki 31 ire t L, 4t; ski Yfk�fa�=l { 1ltlejora de los Accesos jal3mita de Biscayne yt`rIEEt ff to Cayos de Recr eo, Bayfront Park y CONSERVATION AND SAFETY ELEMENT BACKGROUND The subtropical climate, unique environment of the Miami Region''` and its recent development have Lleated many issues related to its'. • future well-being. Most significant of these are high energy costs for mechanical cooling, salt water intrusion into the Biscayne Aquifer and well fields, continued supply of fresh water for population growth and aquatic habitats, protection from flooding and tropical storms, protection of the Bay and coastline and preservation of the histurical heritage and scenic resources. Strategies have been and are being prepared for the Bay, Coastal Zone and water quality management as well as energy conservation by the State, South Florida Regional Planning Council and Dade, Courtly. In support of and in addition to these strategies, the foi-, lowing are proposed. STRATEGIES 1. Adopt Development Guidelines Based on Water Conservation Principles Public and private development should include considerations for re- ducing building coverage; site grading and design to avoid flooding Key and Biscayne Bay from inland neighborhoods should be im- proved. Waterborne transit and water -oriented youth programs should also be established. 2. Joint Use of Public Pr()petty Make 17t1 ar_res of public school property available for after -school re, reatiun. Use the 107 acres of parking area surrounding the Orange and Miami Stadium fur recreation on a temporary basis. Irn- hrcwo th., I J. C. and proposed Mass Rapid Transit rights -of -way for IIS", 3. I mprove Facilities and Programs in Existing Parks Add lighting and play equipment to increase utili/ation of existing 1 ,url r, E. ',.tend Programers at existing facilities to meet needs of local Monitor recreational programs on an annual basis to I.,, •„ , hanging needs. 4. Acquire Land and Build Additional Facilities Dt20,I,,r" mini parks in high density areas, Acquire underutilized sites ••x, riding 15 acres in highly visible and accessible locations. The r•,I l.,n,'ef�a,: Conjunto de Propriedades buhlicas • 1tl.i x rte Medios y Prtigramas de barques Existences ";i.)..P,v.; Pi. 1'..,r-4i'it r;t•()C,t,jti ,tr,.t;;:j •?."I� Tierras y Donstrutr,Factfidades Adidio n , ;: S'`!t<;•. tf ;4Y21 t+•,:3t t,<iit t ng run-off to catchment basins, to vegetation to retard • of run-off and allow tor groundwater and aquifer recharge ;,-r 'wdhle soils; use of porous ground materials. roof design i rapid run-off and cisterns to wile(t water fur re -use, as well .•.-11 r-consumptive vegetation. Adopt Development Guidelines Based on Energy Conservation Principles rid private development should include considerations for 0111,ltlun relative to sun and wired, lauds, aping for shod- .), ding, plazas arrd open spaces to ;)ronote convection cur- 1 r„ ,avoid heat plumes; forum and vulunu of buildings to �r��„latiun, rout design for water retention and to promote I d fuua devll.es including arcades and canopies. Adopt Guidelines for Development within the Coastal Zone Vdtf' eif'Vl'll)prni'nt Should protect natural vegetation Iris, encourage the use and restoration ut natural shoreline ., , i(jr tale, iindultam via-tivs and 11 ihi _ ai cess nl sf•lei_ted luca lively p11b11c uses and rtIdolr e-orientea recreation druids and doe L. trig tal, rlit 5 cdopt Development Guidelines for Protection from Flooding nd Tropical Storms I loud Insurance Prugrarri has already developed guide- • • , rr•v ited structures within 100-year tluudplairi. These guide - most critical recreational need is in Little Havana, with half the City- wide need for local parks. New park development should reflect the user group and cultural preferences of the population it is intended to serve. b. Require Private bevelopment to Provide Recreational Facilities Land controls should encourage "usable" private open space through Planned Unit Developments, Transfer of Development Rights, and flexible site design. Rooftops of buildings and parking garages should also be made suitable for recreational use. Non-residential develop- ments should be required to meet recreational demands of employees. 6. Develop a Cultural Center Downtown Provide a new Dade County Art Museum in the Downtown Govern- ment Center. Continue support for the performing arts, including ex- panding the use of Olympia Building and Gusrnan Hall for these pur- poses, and encourage other cultural events and activities throughout Downtown. 17{ .^• ,xt:i,� , i"jf(in'f§',' :•,i, y++a ;_lq#,-- �filr;,lf i (;ery.,fet� Ih t(l'i i..R11r,i!, �lia,r,,,;i xigit, R a `los Ernpresarios Privados del Desarrollo'que Provean adilidades edreacionales • t.i c J t` .= i I•,. i•.,-c ,-te;•l H. ce.,uilLt-r i 11;0a410 till "5{ ,t. 1.f!. l ,;4A1i!)'jr r'i'l: ,3.1r;')liil,i,P ,'�i i ,I ,l ,,-,:,, : t 1,• (t.- ; �, .:If' t)eSijir,r1', :> ,, hi, t >.� 'r .i1, s, tl lus: 'Ci ,, ,• boi ^bc.r }ft.y1 ,r tf itf apt }, I-. i, ...b ri i,it St.l e, arrollo de un Centro Cultural en el Downtown' lines should be applied in these as well as other areas Susceptible to inundation. Use appropr rate landscaping and protective devices, such as shutters, to minimize wind damage. 5. Adopt Guidelines for Noise Abatement and Control Noise should be a consideration in determining the location, type and performance standards for development projects as well as in deterrnining roadway and other transportation improvements, re- strictions on truf t, routes and requirements for noise reduction methods, sorb as barriers, Idnds..aping and Building Code. 6. Adopt Historic Preservation Ordinance The City has already adopted an Environmental Preservation Ordi- nanl,e, which includes the designation of scenic corridors. A Historic. Preservation Ordinance has been prepared and should be adopted to preserve Miami's unique cuItut al her itage. 7. Duple* Streets: Provide street trees in at•gracte planters. Buf- fer Jrvate parking with hedges or walls. Provide medium inten- sity pedestrian scale lighting at alternate spacing along sldewatks. Pr„vide park trig on porr.xis paved area between planters. 7. Calles de Viviendas Dobles: 'Ire-,r,rrihr,t r:n ilr. i • v• I ! i,i it y v.i,lt tr n;t=n I•tri,irr ir1tr) parn_'1Jdr mod- .• r•iil• t: i 'r'riJ•)•, F'n11•trntnitt:lon den -lock -Ina trrtan •i id art, at. Irt.t tiara p"'lh'ne5. 1>n rspartr;t's niternirinc-a Irl: J t it• 11-. vrir=ti.l`• pr:wrr.r r'-tl' I'In.trnlenti, en ar tl; (t pdvt' t• .. 1')io 'r, I.161drrtinr'rat, 8. Multi•Family Streets: Provide street trees along a landscaped strip Buffer parking with ctidlls or hedges and encourage use of list rcrv'> vegetation to define semiprivate spaces. Provide ts'I'ite, c:tli)r corrected Iightniq at street scale and alternate spac- inq t•,,th pr?r1C5tndn lights. 8. Calles de Viviendas Multi-Familia►es: Pr, weer irhr,ies a t. 1•' +i 11., 11• tits, ir1 1 1 ,inirll.ir •`1 ...:.it'1)}hlrtIler1t4t tnt' r , Sr )1 siv �' r ' rri•In It r>f ernFilwi ran vey"`,tat' Iurl r ,'r, r/tr.I def.tIlr ttt,rtatatt,..t•rt i.tttrtzfr;.rr FII,Vi,,,e IEuil,rnd: t Itii 1 1r ._Jr-in-r 1'' 121" 1a15 C ltt >S, • It1 r pe.ltr try. _ COMMUNITY DESIGN ELEMENT BACKGROUND 1-• r. ,d„nq r11-- "I at alt!,rrtrite Spa, Hirt 1'• o,i,ti- • i11, .Ic,,rt.,, t•,..i. ui p11 11'r' 11 pr-rt"'srrian rindes. Prrrvldi• •,In»,I li:rt•ru,q.i' tIterriato sparniq dnrl p"rl'stndn lighting un Mitt purp ts•' p,:l•is F n(i,urdge cnntunir,u5 overhead protec- tion. 1O.Bou$ ards: r'i utt it •irti' 1""; de 'jr)rnhrl tit! Ir•;. .IrnJ,II irttente e1.411ar''.rt a •n tarp I tit,` 1.1 t:.a central a,.r tarn() wholes de sdrrtt)ra mat; -pent lenr,salter rhinos ;1 In largo dW ifs veredas. Provrter ' en a eriestres.Provrwr tirl7r ilr'.S altr)i y r,T)P14rr5 h 1arC'l tnefil5 en tHJdr,S p i.iim;n,a[Icyi) en irspar_it,s altrrrni1rts y far�ls par, atoriiS Pn prrrstes dr It:st, ariuttiple. t=)nrrientit `prute' irin continua snhre Its veredasdr"lselt>s Mom i'l,txPteitWays: Provide butter landscaping with informal ar- rangement of dense, succulent foliage and large trees as well as walls to mitigate impacts between roadway and adjacent residen• tial communities. Plant small trees and shrubs along median. Provide high intensity, blue -while lighting. t'r,,vee 11.Vias Expresas: r rirrtinr)nrt pr't»c'ti!r,t con di;<,ri<i• mf'•nr :r trwirr,,. •+n frlil.iln SIJc-ulP,>titr yrfetl. _: r,), 1 rite.,, r„t,s rn.11-1' irTillactos entrc Id Ctlrreter a y cotnunrrl r1a , r".gri�nci. l 1, - jylrr.riles. Plantar 3rbOles!pt-, rtut t n,- r arhu. ,r,' J t+t tltn•i dy la i •Iota; Prover. ilumin. „Ion!. bfiirli°f3.atiuiu>e,rie ;ilia iritenracia'1 elis i I i 5tled by its exposure to the Biscayne Bay arid Mi., a River ',vabahunts, its sub•trupical climate and vegetation, its roe, la! residential and r_,Jlrnnt;rc lal districts and its diverse pupula- t,,n lirdr'•1 is d young city which, in the: rush of itsdeveluprnrtnt re- tl:'r is caiialitics of many tither cities whit underwent similar rapid 1r i i;":ttt ;•"ntitin this century. 11 i5 ,-hardCteriied by a low -density, dis• p `ed batten) of development, by linear commercial strips and an hfteretlt,dted grid street system- Unfortunately, roust of the City 1i i 5 d I'1.)Siti n' tel,3ltr)nst111) ti) the Bay and Midi! It River, the express- ;rry', and !dillclads are bar tiers, Mur..h development is t.otnprised of isutdted "objei is in span," rather than of buildings Which arr: an in• terlydtitd pail of d 5urltuluutri of activities. To help create an envi• t )nl•ient which gives inure strut titre and orientation to the urban ex, r!nrif r', responds to the unigire qualities of the legion, inctedSnS the 1 ersi,nal safety, pride and opportunity of its residents and enhances the ,tinut al heritage and natural resuuru1s of the area, the following Strategies ate pr. 4)05(1 , STRATEGIES ANTECEDENTES ii hill ,:,c 111;ttiittia, 11r it tl,i 1 1..pilI tr!3 ilt3l t.wdll'fa k}fei tiIi il9-C1t' IiiSi.;1 - • a 1,r, i ibc`r .J`, (tiff -rir, Srl c_lim a y v, a. . -•I1 Siit' triol?.tri-JI, stta.t-.a.r it ('l (,tat r?5 a5lflf4J�, �ri�ci--.., It%$ y i s, 1 ci,i1.'S ,';.'rot ti1,',t;fi•sr`1"yd f1i31rl.al;r�ii P ii tin E' ,tiMia r.'iutiifd ji.)vt;rl• III Jzi r1i,11r,I4. IIIst.t rjifs"arr.jllr, 14. ttr�t:a (a5 t.tidlii dt rs die 1,11,11, , ; 1' r, i.l "a'•; rl i' 4'S{1i"rl rii'?ti'f it')li 1.11 d„t 1¢#"`Et911,;rn11)�',itt* I,'lr '1'1 t.'sl'. S,Qi. �y .�iti ii.a itd i.i"f.i+"a1f''r-'511t)4f,,i*'ft11ii1Ji'1{Jt?1 )tif't✓Jr,)n IJt,Ili "Sar,.)1i, t. ha tit, disPer-.'5.J,.�frtpS ck c•ard4 Jn trim'-... 1'if sy tiff SyStr_itttd re, rIIIto i. i i4 .-=,u lif 'tsjt(itiadIIis, l.sd �.i.tidOri i`drt°+ 4P:dtf lino -17C1s1ti yd 1 rltel,' .,I i �, tr , Y ,r t''. 1fI 15 t r t:;t 1 f�r3.laa.y�)ri-+l f+91 + i.,il tantr:)ur tuS vlas xl )1151 ir•I c�!f 5 i.>1d Sit rn->, tit3i n t .15.;(71 dt l , Part e. de sr; , f' ,,.a .insta.tOidt'r f5I1t 41n,ldlI1is '!.i)btettr,.ig.f?)1 ill r'Slikll„iil" ni;i' I)•' i,le fr?rrt?r-fil hatl0rnti'gtril `tits un;tr)du i11fUrltit, f(> it t'. ii 1 ti rpsi;rt) 11ci11 1)11 1111 Itqul 1il. b..)tlii i. 0 liis i (1dli, 1,1 1i f11': 31 '' t'titrat'1. rr11.41J ), la of)(l.tutiir._lzrd, i.l is tt ioili'f tl gli*- ti!t01Xr+..Su,huil r ri»iji.lultli•,1 pt) i'lcn I.a.5''icfuri'ltt±5 t"strd1`igids • rti;1 ft1 ci<i+1t hr, art 1 ' a , ',I f j it ulrlrl,t;lt r siz rt ir__.ri5 3r toil fie natt11 ills' Currirr.tuuty Design objectives can bn itt plonrented through public alvr;strlient and regulation of private development Both are consid- ered in the following strategies. 1. Establish a Tree Planting Program S,ni e ',lost of the City is already developed, improvement programs have to be directed to the spar es between buildings. In conjunction "r.1111 d pruyrarn for trey "banking" and voluntary private property improvements, landscaping can must effoci ively improve developed areas. 1f tees Cdn be used to give identity to residential areas, to dif- feuerrtldte the Street system, to accentuate gateways, to provide >I-iarde and to but ter impacts born expressways and transit routes. Consideration should be given to the use of native plant materials which Should be selected appropriately fur stieel function and char- ,1i.ter je?1hti+ i l'°1it,ttiiriitt1)d11 tit t"l�'1liigt it re•fite14ee43ntialnv(t :• ;ei 1t„t'!t...4+ y tri re'Ktulra€_oil eicrl d+.Sdrraill_l larlv�ibr.,. Altlh 1''IE.t f't:.irrl t i :Ir1,.t" nti f at,ilt`llieas 1.I Establecer,un Programs de,Plantacion de Arboles I-;t> tiro ld : i's''.Yi`j`r.nie r.1t` Ira t u-,r ,11 yi'liys,t l rlr;rsilrri)tlarla,`It,)s, t'r�,,�r trf rtt.`n f'il. '1itt tii ,i `. rl It ii5l>ar IIUS i n'Ji r it,• 1nl„1i,i, r, , „_u=1 i' ,Irt,,i, ,iittrt:- I.1 •,:,u, tr:rt, ta;;ttar fit„ ,1.: 1.i elirl.i-=. i,.i ,_r-.i„tyu ,t _ :113 (1, j_r ii,lr;ihr,l c l,, v,v, '•l,?r,i`s s°, siui3ri miffs ni LJ 1)rs. {t c t r•'1 Pt.vi.;i,°n utili/ li't; uri)' 1' • ••-1'-i,i1=.Jr j tr 5tifi3 rl-5iatr' ;a •r.lo 11 "4011111<1r",.,pit -•: 'I r--i nr , 1>R,rft3C.11 SO, i.1 i'•r ir,l it y =1 Ear!€ ,fit iftl ia3 ilr•°"oral i4ij1311'.5q ti'1, lu 1 f;.r.'tf rotifer r •ila'ia lh l ifj�j)4lt l -'( )ot?itd t 31 ?) i;ltl tlq.I)i'' j'Err51,n`.•' - �.:" j IrtnQ'Jr rlfitti'a, f+'s fo Ei+11t1.311 l°ls g?#f de'betn t r,iit ' .tna:Li 1s+td5. l.4Ml14111 l cif{ c 14) fr', lit t.ii1i I ltI l S lrii {:silts 1. low Ens OMR 11M- 1— Regional Para Single Family Street Duplex Street „nrtrt, firr["iiti5'. Multt.F.irnily Street niti; Mnit't�PEtYtiil. Riverfri U„wninwn Arterial P„ileslri,iri Oriented CorPttrieitittt'1 At • r ,,r ,, LIIr,S de otiOtitatfi,Sti r BAYFRONT ORILLA DE LA BAHIA iillilllliliilil 11i•S•11 11111111trr1 11111**46,64141 181111110111f• 2. Provide Pedestrian Improvements and Public Amenities in High Activity Areas A combination of {,iiblir- and piivdtrt inv,!str' ent ,s requirrid to create arrt ,nitii S dor,..j 'ride to tho I:$' -styles and Climate of klivni. These int I ,dr pttdt.ays, rtr, ad' s and shelters, landscaping for shady and the glare, pl t.as and urban parks, street furniture_' and ,teal hi 5 .%11i,r r p„Ss 1.11i . Gru,.nid-tlr)UI retail uses ,vith apl,irt)priately Io, att li part !rid l',rr v„nt daSiupti in Of the r.rint nu ty ,_)t aLtivitit35. Pedestrian lint roes to transit station arrtas sh,itild be part Ot transit design and iitipruvrii'ii-nts. 3. Adopt Guidelines for Public Projects Based on Community De- sign Principles Th r lir._dtii)n ant dt an ,,t ;tit t 1'_i•td;nqs, r ii{.s died r.ari,ing fdLili- ti S shrr:rlil t'nh,iri surr,nrntiolg d'ras ,it;na5i:r ieldt,UnShipS to existing 4. iiv,tirt' and n.it :id! a!r =°n,i ,.s, and 5110;11,1 '•n•..: a age the live t,,, •isr i11 stierat ijlI1 • S Arras •;thief and ddlal.r-nt to elevated ex - I'" Jill transit )hi,4i1.1 hr• to+ harts, bikeways and pal king t,l, 4. Adopt Guidelines for Redevelopment Based on Community Design Principles .Iti ..'il d5 d,str,tt rrvSit1)S should be i,l, t,i the .•,nuntl ,adnianie, t,i in(ludr• !now flexible site design, ",vat,, pruviSn!n tit puhtit apienities, the location O1 parking, iesprinse to su, 1.11 and envnunmental tunditit)nS, and the at,. ,n 01 sill`, i,ilc.ed and diversified activity centers General areas ttt existing :along in order tt)meet land use and •r• ,ratty ,Ii'styti tpndt'luu'S art' shown and descitbed with the. I „1 I .Intl Use I. lenient and the Regulatory F.iatnewoi k. Butter Landscar ) Prr;t,a it)ea Lricat Cnmrnercial/Residehtial Arterial t. •ti/Art rta Residencial Brittlev.rrd Ainr, oriented Major Arterial 0rinrlt gr:ir,n AlitornnOVltl Strerrt with Median & Pedestrian ILtti yCone>cirfirr ;t,nr.ir. R)utt: r B lyfrrint J RIVERFRONT r'� .mod 1Rl v lilt t. RIBERA DEL RIO . Provisidn de Mejoras para 'el Peatdn ' y de Zonas de Entretent- miento y'Recreo en las Partes'de Mayor.Actividad o •t<i;i 5di.• 1 .•. 3 AdopcidJn die: NormaS para Proyectos de Orden Publico Basadas en Principles del Oisei'io Urbano ,ara f i,.i 1 1' Adaptacton de Norntas para la Renovacion Urbana Basadas en Io5 Principios del Diseno Urbano rELic;PCTS DEL Mi 1`4 ,4r • •4..r, • . 100 Year Floodplain Water Pollution • Not SU' table for Water Contact Snorts Suitable for Water Contact Sports Ej Noise 40+NEF UTILITY IMPROVEMENT MEJORAMIENTO DE UTILIDACIES rm.= C,oistruction & replacement of S•i"tteirV sewers drainage improvements rmorovernents PEDESTRIAN LIGHTING SYSTEM sis r " 1-4 ILUMINACION PAf S ici improvements improvements • . , — F.- • • 1 ... • I, • iv t riar trrir,•-• • '? • VP' 1+; 41. VI.1 nara „... Ap,111: *Ai 1 ,/t '• - , „i,- fic• t., irt • ",.A ' ,-i'' • irM ' • • • 1,• • : arlucL, a ,,po( t IC, tor t)101”„gli'll lin Wu" NOtetiet de be§aftblib Et atadasen IOS Ptincipios de .DOtti'VOti6ti del Aqua pk1/:,11,, ••••••• ,1,1••,f., 111i-lI- .• •:•• •• i',(0•••H 111 11:,t1.;• dpf litiC1'011('Y.,,,; 1.3 4„ • • •...;„ •.;••• UTILITY ELEMENT BACKGROUND The Dade County Water Quality Management Plan proposes several strategies for meeting present and future demands for water which will exceed supplies now available. Water and sanitary -sewer servir irs are provided to the City by the Miami -Dade Water and Sewer Author - ity; however the construction and maintenance of the water and san- itary -sewer systems are the responsibility of the City Public Works. Department. The City is presently served with potable water and this system is adequate for future growth in all areas except the Down- , town, The Water and Sewer Authority, however, already has a pro- ', gram for installing high pressure mains in Downtown which will ade- quately serve future growth. The City Public Works Department is also responsible for the provision of local and areawide storm -drain age systems. Drainage improvements are based un an observation and complaint basis and are coordinated with major street improvements Sanitation services are provided on a bi-weekly basis as well as pubiii property maintenance by the City Sanitation Debartrnent. Solid waste disposal, however, is being transferred to a County function and the City incinerator is to be closed. Florida Power and Light UTILIDADES ANTECEDENTES • , • 1::1•41,:r , t ,1 Ati•;,,, HIFI fie Nottrds rle Desarrollo para Ia ProtecciOn contra I tiiindm,ieries y Tornientas Tropicales t t• , ; ; , ; • i, it, ,...t.. •,,t, yti 11,i 1it1;.; , ; , , , ; 1, I , ;,. • t • , ,-; ';' i •: ;;;, I !I :I t ' " r i i' . ,• . , . !, ,. . 1.1, I. Wt.) '11' IT, . . Orr) dii tHitildtit_ !till t . ,i,I. i . ',tit t.' '-ii, iit.iti •#`"tt 1....• • WC:OW,' i .' ti ...• ,o...,•r i. i i.)t 1,,, ', . • i : t!,,t).,r1 -,..,! ,J01:. 41,)s .1-1 i‘st,is ,,s „sr ) aiit,,j.ia(h Arlopcicirt cle Ncittnat de beSattollo batedat en "Plidtiolds do la 1 i i ' •;4 ,,iv„,•tiii, ‘,.• d, At l',i'.%:, 11r,J1r- t(,!...,,, Jai .,,,,,,, r,,,,,iands, para (,onservaciOn de Ia Energla . . .„ . . . . , .. tyrid,.!' f1c1)1-: 'iri( Iiiit : .c.t(1e:t,a0QtAcis fli'lla' : •, ! , . . I 1 i..1.1.• it)iii ,i) t;ttil V...) I • 00i4): .ti4.titiiii 9 littliOS' iiiti jai.-- I .. it fros.cf.i y .-lotilli0.1., 1..11FtaS y'e'..;1'liri) al.,ilorttispi,-Irii rim y. evitir .4.ilclos r,:flOrir.is de erlihilii..is. ilia t,m-fir 0.1 tilttimit) la l'It311,:i3-/1.3i)31 ,,, •., • lisl:ti:) ,.1,:,, 1.erlic)s fli„ ilif.Kki (pit,. tc...tcrir,lan las ogras y ,.+IlHalnento di:1 1111Y,111..1 iirlibitl)te; Y ;.nir'ilt41,1;11,11.rli.! Hit .1 proftlim ,,i•milat,.i. AdepciOn de Notifies de besattollO dentto de Ia Zona Costera V Ili It) 31r( 111,0i,1 Id Vt'lli'iat 1011 i.1 • Wish/tit y Id ttslatria, florldrr i. 1 tvt.st,iS % , . 11 t 3 1 tn ntor vivifes y • 1 I(.35 1011w; f'Ll has prepared a Plan in conformance with the Florida Elec- ." Power Plant Siting Act and can adequately provide electric •) '((-(3 tu the City through 1986. ACTIONS ,,,Idition to the strategies already proposed by County agencies J orivoto utility companies fur adequate services to 1986, the foi- l...ma dro recommended. 1. Provide Adequate Water Supply for Fire Safety National Insurance Services Of fice has identified a need fur ad- iurtil f ire hydrants in commercial areas which should be provided. 2. Eliminate Drainage Problems rd!TIII(32(73 itnprOVertlent5 well as needs identified by Cinien I il. 1 orces should be augmented with a detailed study and moni- •ur prig ot drainage problems. Appropriate storm drainage solutions developed which alleviate flooding while promoting water .r \Jailori through replenishing of ground water. 3. Extend and Improve Sanitary Sewer System '.1\. should promote the sale of bonds to extend sanitary sewer I DA DES chirp) AdoptitSn de Notifies pate Disminuir y Controlat el fluid8 11 ruirlo ser1Ilordl, r1 Id ilt,1,•r .,:ir ,•',11 did o,r,pla/alnwri• t If )I) 31(,(3,ri (33, 1073,) pd(d 3.,e, (1(3di 301(3. (..W10 on la (1Qto.wiff tar 1(1,11 VI,h5 'It' Ir,.,pinlo. rIdS tila'; y n 1,:s rocims11;0, para rrietoi;los clisminue at Idy jar-, diporla y 1,J;liir) ,irr,t!!1, Adopcidri de una Otdenanta de Preservacicin HistOtita • Lt Clirdad y Ild,idor odd') up,i ()I dorian.'d 1 Crinser va( Kin Arnbien..:-:;';, tol, el II); It OpId cb...,(c)rid( (..41 Ili( (.(pli.qh,t((S rianoritimios, Se hi preptiarlu una Ortlenatifil cle Preset vai.iriti Histilnik que.c.febeAr..q-,.c 0dOptathi par i.j.nisor vat Id stng, hoolt..--ra colt otal.:(1f1 services to the remaining unsewered areas in the western portions of the City as well as irtiroving sewor problem areas. 4. Provide Addition& Sanitation Services Provide neighborhood clean-up programs and expan . public proper- ty maintenance in areas uf high need. Citi/ens in VVytlwood and por- tions of Coconut Grove have identified the need fur such services. 5. Adopt Guidelines for the Location of Sub -Stations and Utility Lines FP L sub -stations should be lo(!.ated un major arterials in non-residen- tial areas and where they will not disrupt the i.ontinuity uf retail uses. Utility lines should be located underground, wherever possible, and construction should be coordinated with street improvements. 6. Provide Appropriate Street Lighting Present plans to install sodium vapor lights City-wide should take • into consideration fixture sire, t intensity levels appropriate • to street scale and use. t . 3I 4,',u3VJ.,,;(.,i;:ctsl, 1 r ':15 A 3331 tit 1 All e t1 1 i I S .(10. ...',$ t c. 31 I 1 I )4 ''l 1„3:' I' j.::. N1,,, fl, ' bYjSiOrt 4e',Serviaios,SatiitatiOs,Adicionalei;,;-•-••:,.:', • ... ; • ••.-;, 3 3•3',...',.ti.,..'.."-i ..i'"'.6 ..iili t.'i'i.ili•Ldi'''. l ; ; .-t' " t• ' .... i i i' ' Vi..`i ..'.. I CI tii. i 4..)'-'N,--.'....*-iiiiiiritliiitit ' : 1 :. i•''''.6 :..1..1'.i.tiiii.i.,:.1.i.."..(•••ti...ii•Ai.".1'''''4.1..tlittl.-i'' i ilit..tillii Otitil.it r 10 i 0 t ti 0. 't Li. it', 't r 't'..,....,.),.; rit-1:clrili:r,,,,.:i.,sir'.:1.iii;:i. .., ,..: ... . . .... ,.... ,„1,...,i'. ,q.1fli:1,10.1,1 r,i,'.. Vt,',;.t,...., t.t...1. I ' t i i i'd• I t.'... itt• (..,:i it kilt i i iT211 LiVt... 1 t•i f iiii.1(.,31:,, istoil para ',,; ' .1; ,l•1.t•,,,'; ,,.,,,,,Su•ni., il•„ist.. r: ar;:_, Aj,,de,.c,Ui„a,d.,.k .,C..,•'.,".e. .,tn-it'.:..;'i.,-d--.,...,i•..„td-..,,,•.',,,,,...,,.,,..)0.•.,.••.•..,„.-.,4•„,,A0,,.,4,,,,:•,,:.,••.0;)':..::,•,.;,i:)•0•,.•.,•.,---t,9.-:;•r,,c,•,,..)..,;,;.• -.'_' •'„;r;• -• .'y o,41—..,!.,-:' i : . .iI:cad contra Fuegos ;• ,•,• ,..S. AdopciSt de Nornats,•.'•p:`,--a.rit..'a••,",tIa Loc,,. a. liza• cio1n de Tuberfas, Cables .ir .,.,,,,,.i,,,,ti!„;.h,j,01.015i)y:OtrOs Medios de Servicios Pblicos y de Subestaciones 11r '3 ''3 ii.ii•T''. l'i.Aitiri.ltPi(tkiailq.e, :t+,,!1-. ..n"iifiiii.H.,i..io I L. , 1L,„, 1. i'.• ,-•..-.,., .,.., ::..r, , ....,,,...,,..,„ ,..,, .0.1,..,.,ii,„„.,..-,,.n ,..,,.,,!:.-_, . o ,,,r .th , :..1. • .', 314, :I, f !‘ tri,,I,11, 1,I.''A V • 1...“ ICIV ny ! I . , • • . . ,., ,'„iti.....'• :,•1 i1ti,)S" IIIIilaci611 de los,Problernas del Drenajeli:niti i T ,id / I"1i5trIts ,1VS$lfttii4-ii3 1 I -;:•,... fit'', • "i t ' it,:i 'it 0 .ii t "tt ',I.', i fir •-,t • ' it it it 1.: 1_7i: d .p()Sibit-!:',;)/:::$01.1;:r. .....i,1 5',. '_.:1,'1 3-,,i,:,111,,,,,,i,1,1}-,,,104,,k,11334„..-14,11, -,-, it.Qiii'll ii.ti.t'It.ti I Li!-,1::,i_: ..= ii,); •:.1 I i hit :•,1' , ' j; i if 4:1 " '1,/' ;1:`, !.i.r.' LiS',.. •ig3i,2.4... --...H.":;-• -'- ' : ;,. i .. if r,i, , I ,. t ,•; ....t • tt r.i..t.0! i , e...f..ii-,,,i)s,,;.i)k,,,I.:.,0,.„:i, -.' ,I,,,,, :,0:;''PrOvisi6n Apropiada de Iluminacidr‘ Ptiblica ,, - • ; - • i t;•: 1:-;ttT;.,i;,.-,,,,it t; tt,..,),:.t,,, t.i„•,1:,,,i .?;-,,p,;;4,,,ittoi-t1,q,i,(1! t 1;.,ii,,:r p, ir a ititalar 1..ir i!-, ... Of 1 LIP ',(")tli tlii) ..(10.Vdr)4)1;.,0.!„1E44 ...,..,. ,... ... . . . ; .• , .11 1i.0:.1-j.,._!:..n1e,,ke, l,.....nw,..,,./.,.J.,,,,os4.r.h:i.,f?..i.:11,16:r.,4 1p.k'.,,l0.. ' i 4 _Ni .'',.:.,0.. cio,,i 4-11 7,..,Lf 41-!1,31 .iiiit.tei i, ii ;Vit.), nri . 1;,-,L140., t.tit. ..i1'',t4t,..i.)';3 . ' , 1, • l.i ;; i '-'!.,....114,,iT.10,'..•f,`i I C • ! !'''..c.';'•1,'!/•f1 1' i':', ;if44./;c''.:;,.{)ii;,if;t..i1,1..r.:. ..,1!4'..i..il.',.41.i,!,i:i4.:,.,.j,;',it ',:,7i.f,.!".;',. t,;•11'0 f ..' ilil!::.1.1',,lif-.:.1,it,.i cilI1,f.1)!,,4(10,,i,;,.4":fiilfj.iiiili,l'i''' idri y Itilejora;del Seryidjo de AlcanterilladOt •:L--••,'...,..;.-•:(-f:'•!.-'•;fi•-•••..,•:: i',.•).4s.:;',4i,.•',tos ....-,•iiii.v,.. . ••,, ' ,;.... • . • .; .:..'...,.:,•.•:,..,.) -,,,:•.•'•::...y.';'•;,•::.).:,.•••,. , : - ;• • 7 '..', ,i',/,.`, .h.i 't,','.''. ,I.I ,i,.: I" '..0,..!i','..; ; ;;..1!,;) .1--,.. t.i.lif...1411..',:iii.).%, ';;,. '. .' — .' ,. . ,, , ,.., : ,• ' ' t, , lir VI. '•'•.,.. •',:i!i,iS ,17' • i tt,ri,1 -0 ,,,,,, i..-,.,..-,p,:t,1,,1-4' ! i4'J'-. -,.--:, .. ...,,, ,.., .,.... , ... .:. .,.. . ,, — , ...... . . • OitM'L- F_ RA; A _1 ATsO N 151�AND A TT Market At Local Resident Dade County Brov:ard-Palm Be Rest of Florida Subtotal Tourists Dade County Brov:ard2Palm Beach Touring — Subtotal otal 1/ Based or, estimates for 1 7SO. 2/ Tourists touringthe state of Flori Source: Economics Research Associates; Population -` of the Available Projectecl Projectei Market' / Market Attenctanc_ (millions) Penetration (thousand`s 3 ao. 52 ZD 340 :. 13= $0.10 Att edctions e 6 h. . $0.45 0..22 Sti1.5tetaTrain : so. 3Si ',.;g051 • $0.28, 0. 03 $0.31 $0. 49 0. 11 $0.60 N, A. Pet c -eta Pa di Natoli hh tik/t. PROJECTED PER CA '.TA rEVi.E AT AN ATTRACTION ON WATSON ISLAND 41/43poset1 1.:IffectiVe Anticipated Admission rgp.,,_ _,1.\•11x (.7, a t e Adiiii' nO iinio $1. 54 Ci-III 1,00 18 0. 18 , Seasco..Pass, , , 350 0A591f .., SttlitettaiNI At 1-00% • $14 81, ractions included Ad,inional Charme 14.i(Ie :.,)pact Theater ,.:x1111.)it J.; and Chalk Musetriti icverage Service Without' A. '• ' ,. '•Nt-At'.,- • : , Nt At 1\11 A - '' ' - Nt A Nt At i:. ,, N. At ' ' . Ns At' ' -' . ' •Nlli At N. NA. .75%. 25, I100fiie 1\:t At • • A the average season pass is' used tsli,iC ,f1Conoirlic8 Research Associates. 11NSPACE ANn tNvriSTmilNr IlitatilktMtNT roil AN AT T RACTtON ON WATS-ON 181,AM 1! l�lr�nliill�; t aCt0,1`.:i 1'lilnuni Attendance ,Peak ;lionth (121),10 Peak Week (+4 43) Peak Day of Week (16`;u) Peak In -Grounds (60`;u) Pak Grounds Density Plart1 ra•aiited :nye:itrncnt. 2:ni.i'arce i\rea River Ride Saipwreci' Cove Playground Perimeter Train gave r i.1acie s Air i3oat Ride Dark Ride Sky Trove r i iigh impact Theater Show Staging Arca Landscaping, General Treatment 'i:ood .tna Merchandise Areas Subtotal Contingencic s (10Q1c) Pre -opening Expenses Total 'u'sts estimated by Fowler, Ettir gcr, Potter Source: Economics Research Associates. �7i:uw�y �100 1, 0r)0 7,800 at ref; 2.2 1. 3 0 Resident Dade County Tour: Broward/Palrn 13e County Tourist Touring Tourist Total Groups Tr-al.rels by Automobile' Visitors Persons Groups uzrrl're (thousands) per Group (tli.ouisancks) Percent (thousand 1,000 3.3 303 100 .. 3003 1,350 2, 1 643 z5 161. 525 2,3 228 75_. )1 ' 12r, 2, 5 50 3,000 �+ r - s:d:=,`' xr'i "'_'�.T".' - _ j ' 0 llaIi.lL��l iti'.S r'�C)t.�.1 V! Cr..xtl�. .yk��' �4' �y'Y "i^"M.t':.:,-:; ;y�'_..� \ t __ F�,yr,.kaV .'.'.afm��iv` .,am,Y.��- _ Qry. 'y Pj �\ T t h 1 ? I - - - - ;':; �.,,� _�..5 s-?':?' Y}� _ 8`L ,, 2 1� e11� {Yl�J i'1 L:t ( rf't� - fir;: �:�.�`' v�i'- _f'y41-�"�- .i. Pe:,,I: Week --i • 3. _ ,:::;x: +4w;r_::_..:. S-,, Y c:.' l: I � ry y of � s C E` C:(1 ', r �) ' s aps. '�e'r � ��d'�'js.iisr= ;..:c � 'c.,. _ E h°fix Peak In -Grounds Crowd (60:-,!, �!�: - ",�3;,`;,'°' 1p90f7_. Allowance for Absolute DayE;`z_•_ -_ Plus: arkin I 350 Employee F 0 Em - S � .. - �_ _- - Fes. 2 / S �s ce B t. h - 1 / Assuming there are 950 employees, that 50% are -on -site -peer shift,! and t t abaft require a parking space. 2/ Based on 1. 144 million arrivals annually by bus = 3,000 in -grounds at 50 personsr bus = 60 buses increased for absolute peak allowance is 75 bus -es. Source: Economics Research Associates. II •I..1111111111111 I I '1111 1 Cross Revenue Food and Be'sre 'Merchandise:. Rides. SFlow . Total Costs of Gods Sold Food and Bevera Merchandise Total Food and Beverage $ 2. 36 $ 2.73 $ 3.15 5 3.15 $ 3. 20 $ Operating F.xpenses 30 77 3. 20 S 3.20 5 3. Zw 5 3.=1'= S 3`. 26 Merchandise 0.90 I_04 I.20 1.20 1.22 I.22 I_22 1.24 _i.?4 L24' 1911.72 5.47 Rides. Shows. and Games 4.04 4-67 5.38 5.3a 5.47 5.47 -• 5-.:56 5.5,, _5-56, - 52'.5•, Total $ 7. 30 $ 8. 44 3 9_ 73 5 9-73 $ 9. 89 S 9. 39' $ 9.89 5'10_ 06- 510: 00 510..06 $ u'S., 0 a Ground Lease Payment to City, $ 0.83 $ 0_ 96 $ 1.10 $ 1. 10- - $ I. I2 $ 1. I2 S- L I2' - 5 1.14 5 L, /4 5 _Ii-14 " - S G0. 7 E 1rr"NT F�i2-r7c�i .t1 4,';S AT V: IVI Ste_: I;S-L f�fillions,._- 4 Year of Operation 5 6 3-00 3.05 7. SO, 5 9.00 $ 9..00 $9'.15 $ 1,15 a 9.15 $ 9--,30 5 r k30 - $ 9. 30 rS ..90 i 4. 30 4. 8 _ 4. $ €.85 . E.:9 -I..9t, 496aS �6.f201 7. IR 8.2 3:?w' _. _I? S.•t3' 8.442' 8.55 «55 Si53 --`��s $16.56 519.14 :2Z.03 $22`.Ox $22.45 522'.45" $22..45 522-81 522_3r 522:9.1 Salt -64' 5 Z. 36 $ 2.73 5 3.15 S 3. 15 : $ 3.20 5 3.20 3.20 5 3.26 1.44 1." n;, I..92' I.92 I.95 I_95- _ r.,95 1..98 $3.80 5 4. 19 55.07 S 5.07 $ 5.15 35..15 5 5- 15 S5-24 5 3. $ 3w ..7 7 _ r, 08 1l-.98 3 5. Net Operating Income to Operator -Developer $ 4: 63 $ 5.35 $ - 6.18 $ 6.18 5 6.29 S 6_.29 5. 6-19 3- fi, -Source: Economics Research_ Asstitia Sr11.32 1 111111lripi �uIINP•I7°nrI•� oll� 1 .1 11 III II I I I i90 pIIIIIIIggpollquI!ipq.141111!FPIN, I i111�1 9i111111'iIJ@Il1llli11111111 l l 1 ° Ill i" T"r �u ° 1 11,1111 111 11111 11191 1 1 II i 111 111 1 Market Area Loral Resident 33%52 Dade County .;.w;, ry _ 23 34 • 1 roe°:ard-1'a n a, :,u -i ]134 f Florida=r Rest o - - - y - fl:: - 1 - - b t nT ' 1 'NORMAL- YEAR -AT TEN WATSON ISLAND ATTRACTIO Population gxr�$ec of the Available Projected Marketl ! Market Attenc#atic (rnillionsl Penetration fthousar Tourists Dade County 1i rowa rd�Palm Bea Touring — Subtotal . Total 1 1ia sec? on estimates for I98OY~• 2/ Tourists touring the state of Fla Source: Economics Research A soc:iafeSF oI�IIPI'!'14,II'!!IIIIIII14'!IN�III�llllg11�ll'III'Illll�''I�@IlIII',I ° �I'II I■ II II'I tl h,r I •N l tr- L;--Yr;A T - 1 ''r' 'WATSON!ISLAND' ATTR C IO3 Population of the Available Market! (millions) Local Resident I)ac1e County B rov:a rd- Palm Beac Rest of Florida Subtotal Tourists Dade County Ii ro wa rd2 Palm ileac Touring 3 Subtotal 1 / Based on estimates feyr. ig8O«�` 2/ Tourists touring the state. 0f 1;'iorid Source: Economics Research Associate AIIIIIIIIIU91111 11,1 91'I Projected. Pro$ettea Market Attenclar Penetration (thousancS 1.6 33% 5Z8 Zp - 30) 2. 134 III .: �n varir,�o:�9wl��n��niRZIIPIIP��IIIIu;^mugpYlpp�7111�sR11,1}!I�aill!°9pl'1��II!P;�I��I��R�ii��1�9�81 ijt`i0.3t CTFt) PL';1t CAPITA Ri.;VEi':AT AN ATTRAC"i'iON ON WATSON ISLAND t; al t o r`t rlii i s %.rititl l.fiilcl "� S Aot- Pt 14: S itt till .%tt 11.;11 Inchtddd ° iitii \t A(i.;-itC•illtii;d i i}'i`•'<'+` .\itie i.nt)act Theatct' i'..t•:.: Bound :'x,ii;)its and Chalk Mus&rite S;lU :' .'tlilil ai"i!t i&1'N'ttta a Service \ii (1 Alt;`Rti)t:B t tShosed iSifectivi thitission Anticipated Atlmissioti iittste _ i�i�ix� ._.Clia rite $ii 00 77% $1i 94 l{ 00 lb 0418 3t 50 Oi 0.9.% Ns A. 100 '%n $ 1 . 81 ..ni+ :Esi,t; h t applical)Ie. Assiii-ointz the average season pass is used a'•�Orion-tics Research Associates.' Perkbiitai'vt- I ttir ipa i1 v. 100 e; 1. 5 21. 5 2.2 1.3 SZ5.0 y�..y) .. �.+� }a� }�-� +�-� �y { ► � � ref y y r� 1} �c {.� � � y � 91� Ui�fT tAC l:� A 11 11�7 v Eti }Vl Fig t 1 t /ttk JlVl'I 'N't- i Olk AN ATTRACTION ON WATSON 18I3AN =Day, PI:ifflinh i� 1Ctnl>: Annual Attendance Peak ,\tomb (12",0 Ptak Week (=4 43) Pak Day of Week (I 6 (,'o) Peak In -Grounds (60%) Park Grounds Density Plat'Initig `000 fit, 300 13, 000 .i, 800 ',acres 17Wr1I`lj:ifit C ti :rive strncn;'..;'t'"`' j n 3• s'.ta"` r('yx`,?" ___-..._._ .-, ...� - � . �.. •, •. .'��: ' i. , ._�,�N x j � �' a Div.-e ' .-. .. , . 17,ai .',trice :area River Rice Shipwrei f, Cove Playground Perimeter Train ,Everglades Air Boat Ride Dario Ride Sky Tower iaigii Impact Theater Show Staging Area Landscaping, General Treatrriert Food and 'Merchandise Areas. Subtotal Contingencies (10°'e) Pre -opening Expenses Total estimated by Fowler, Ettin cr, Pol :o: • Economics Research Associates. Resident' Dade County;Txst� liror•:ard!Palm County Tourist Touring Tourist • Total j 1 Visitors Persons Gro-ups.. (t fousands j per Group (thuu�sandsY- Percent 1,000 3.3 30=3 1, 350 2.1 643 525 2.3 228 -.- 5- 171 000-2� Annual NullI scr o. Peak Monti (12.51) } e D?y of ;'. .'C:. Peak In-GrouurTs C.:rya.;-d• Allowance for Absolute 1 Plus: Employee Pa rking. / Bus Spaces2 / Groups T ravels g fy >`,•y, Autornofiis Numb e r_ (thousan s 100°;) 303 Z5 Y6-F 4800 1,16 35C0 15F 1 / Assuming there are 950 employees, that 50% are on -site per shift, and that abocril require a parking space. 2/ Based on 1. 144 million -rriv? 1s annually by bus = 3,000 in -grounds at 50- personsE bus = 60 buses increased for absolute peak allowance is 75 buses.. Source: Econorflics Reser•rclb Associates. r: '''eMleyes. fttliiC7W�+1'+:��„'i" U Ipm plipp avrm11 mIlll3P9'op1' @lggoppo!•,10 1pmi'QA lirilllllFi; Ill 1 Gross Revennie' Food and 13es�e zge Merchandise:.' Rides, S'iow•s; and Total -, Costs of Goods Sold Food and Ilevera& Merchandise Total Operating Expenses 3. 2U $ 3. ZO 5 3. 20 S 3'.2i - 3-'-' 3^�0 30 Food and Beverage $ 2.36 $ 2.73 5 3. 15 $ 3. 15 $r Merchandise 0.90 1.04 1_20 1.20 I-22 1.22 1,22 1..24 1.24 1.24 /E.'2 5.47 5.5t, 5_5r. 5_56 1 " 4.04 4.67 5.38 5.38 5.47 5.4'' Rides. Shows. and Games _....__.._- Total S 7.30 $ 8.44 $ 9.73 $ 9.73 $ 9.39 $ 9.89 3 9-S4 S10:•06 >:0.0't). SI+0:.0;,, 5. a.=.05 Ground Lease Payment to City $ 0.83 $ 0.96 $ 1.10 $ I. 10 $ I. LI . 5 I.-12 5 1.12 5 1..14 s F..I-F S,. F.,114. -, S 10.77 .-3: 60.32 V'ear of Opf%"ratio 3 4 5' o' _ 3.00 3.003.05 3.05, 3., Net Operating Income to Operator -Developer. Source: Economics Resear '$-6.75- $ `r<30 S 9.00 $ 9.00 S 9. 15 5 9. 15 5 4..15 S--9'-3' 5 '7,:3P S T..30 `,_;. _ 90 --3.60; - 4.16 4.E0 4.80 4.SS 4.SS 4:SS - 4.96 4-96 &..96 "3.-55- - .2T . '7. 18 S.2''• _. R.2S- 8.4 S.-I S_�2 $ 55 B55 $I6.56 $19.I4 S22.05 522.OS S22.45 $22.45 S22. 45 S22. SI $22.9r 52.2: at S2't..64 $ 2,36 5 2.13 5 3. 15 5 3.-15 3 3. 20 _ 3. 20 5 3.20 S 3.26 $ 3.26 $ 3,26 S 3Cr-7 7 I.44 1.6E, 1.! 1_92 1.95 Y.'95 1.95 1.58 11.9S 1.43 18l,73 5 5. 1.5 3 5-2.4 S -24 3 5.--�c--- �' -i�4.50 $ 3.80 5 4.39 5 5.07 $ 5.07 $ 5. TS S 5.Y5 _" $4.63 $ 5.35 $ 6.18 S6.I8 56.l9' 5.6-29. 56 1��I11��r.;�r��r•��!iN�r�un��riari'iA�n!i��,l�,��!'�g1�lA�fAll19!�"�pl��!!1il!!I!!III�l9��l�"Elliy��' 1 s Economies Research Associates Si* Los Angeles, California San Fran,,cisco. California Orlando, Florida Oak Brook, Illinois Dallas, Texas McLean, Virginia CONOMIC EVALUATION OF A CONCEPT FOR WATSON ISLAND PREPARED FOR 0OWLER, ETTINGER, POTTER & HART NOVEMBER 9, 1976 E IN``T1 0DUCTIo1 . < . , .: ,. SUMMARY AND CONCLUSIONS 1 THE MARKET ENVIRONMENT The Site Location The Resident Market . . 4, The Tourist Market .. i Tourist Characteristics . . . . * . 1 24 - ATTRACTION PLANNING . . . 4 6 : . 4 '�: .'e>r,„. ., 1'V' 1 Attendance . x r,i's- +' . IV" 1 Revenue Planning . . . . . . . . ... IV- 5 Physical Planning Parameters ... . . IV- 8 Warranted investment : . IV- la Parking and Related Transportation Systems . IV-14 Organizational Structure IV- 1G Financial Performance of the Entertainment Complex IV-17 Economic Impact IV., 17 �OCAL RESIDEN' r.. . ‘i. ..a 1 1 1 1 1 1 nou RES • 1 WArN 18 AN1) Ale) tNVitk.OtO 'CAL le tSIOENT MAk1{ET POttLATtON t.OWTFt, 1975 —1990 . . . ►►► SELECTED CHARACTERISTICS OF DADE COUNTY RESIDENTS, 1970 And 1974 . ► ORIGIN AND DESTINATION OF TRAVEL IN THE UNITED STATES BY STATE, 1972 . . ESTIMATED NUMBER OF TOURISTS VVISITING F'LORIDA, 1965- 1975 , . , ► 4 4 ORIGIN/DESTINATION OF TRAVEL IN THE UNITED STATES BY SMSA, 1972 TOU.;RISM TO FLORIDA AND SOUTHEAST FLORIDA 13Y TRAVEL MODE, 1961-1975 ... NUMBER OF HOTEL AND MOTEL UNITS IN SOUTHEAST FLORIDA, 1969-1976 CITY OF MIAMI BEACH, RESORT TAX BY MONTHS APPLIED HOTEL -MOTEL -TOURIST COURT BUSINESS IMF SOUTIIEASTERN FLORIDA, 1972 I11 TRENDS IN MIAMI AREA CRUISE AND AIR PASSENGERS III 'LATIN -AMERICAN VISITORS TO MIAMI BY COUNTRY, Calendar Years 1971-1974 Plus First Six Months of Calendar Years 1973-1975 . II1= CHARACTERISTICS OF HOTEL GUESTS IN M.IAMI 13EACII SELECTED CIIARACTERISTICS OF TOURISTS TO DADE, I3ROWARD AND PALM BEACH COUNTIES, ,January -June, 1976 r TA13LE8 Minted) 80 NAL PATTERS OP MIAMI 8EACti 8011.T TAx ....... ....... i LENGTII OF STAY AND PERCENTAGE OF REPEAT VISITS FORTOURISTS TO DADE, BROWARD AND PALM BEACH COUNTIES, january-June, 1976 EXPENDITURES PER PARTY PER DAY FOR TOURISTS TO DADE, BROWARD AND PALM BEACH COUNTIES, January -June, 1976 . . PROJECTED NORMAL -YEAR ATTENDANCE AT A WATSON ISLAND ATTRACTION PROJECTED PER CAPITA REVENUE AT AN ATTRACTION ON WATSON ISLAND GROUND SPACE AND INVESTMENT REQUIRE- MENTS FOR AN ATTRACTION ON WATSON ISLAND PROJECTED PARKING REQUIREMENTS FOR AN ATTRACTION ON WATSON ISLAND • PAO FORMA OPERATING STATEMENT FOR • AN AMUSEMENT -ENTERTAINMENT COMPLEX AT WATSON ISLAND OPOLATION OF THE LOCAL RESIDENT MARKET, 1975 :• fitir1 of fowler, Ettinger, Potter Hart has developed eiht epttial plan for a recreation and amusement complex on Watson Island for the City of Miami. As proposed, the concept provides for both free public recreational facilities and a variety of amusement attractions for which admission will be charged. In developing the proposed concept, I'EI'II compiled considerable data on characterises tics of the potential audience, and devised estimates of both potential operating revenue by profit center, and of appropriate capital costs. Estimates of project infra -structure cost were provided by the City. In evaluating the proposed project's potential performance. in- terested parties recognized that the concept and relat ed materials must be tested for market and financial feasibility, and that substan- tial. economic planning was necessary to ensure financial viability of the project. It also was recognized that an in-depth professional study of any project's overall feasibility is a necessary prerequisite to attracting a master lessor or developer -operator group for the pro- ject. As a consequence, Economics Research A ssociates was retain- ed in September 19 7 ( to undertake the crucial role of concept testing and feasibility evaluation for the commercial amusement portion of the Watson Island project. Following this brief introduction, Section II of the report pre- sents a summary of project findings and conclusions. The market environment for the project as analyzed in Section III, and Section IV concludes the report with an evaluation of attraction planning from the economic standpoint. Wayne R. Wilson, President of Economics Research Asso- ciates, provided administrative supervision for this study, and James: 11 thy, genior Vice President, was project rr,atzaj ety. to the - ea. -parity of project leader, Robert t. Shedtock, Vice President, foci* tutted the research in Florida and prepared the report, The assiS' tance of various local organizations in providing information is atk . nowledged with appreciation. --1110111111 Settititz i1 Ali? ANi coNCLU8tONg The entertainment /amusement complex proposed for Watteh ts1and consists of 100,000 square feet of restaurants and specialty shops ih a waterfront Village and Embarcadcro setting, along with a number of other entertainments; a high impact, special process film theater: a sky • tower; a river ride; a dark ride; and a simulated air -boat ride over the Everglades. The plan also features an amphitheater for the presentation of informal entertainment, a children's playground staged in an imagin- ative way, and some exhibits and museums. An excursion train will run through the entertainment complex, and connect it to other parts of the island. Ferry boat service connecting the island with N1i.arni is another strong possibility, a system which introduces the opportunity to also use the boats for excursion tours of Biscayne Bay, thereby adding significantly to the entertainment content of the project. This configuration is somewhat more extensive than the one originally pro- posed by Fowler, Ettinger, Potter Hart, but ERA considers that it better suits the available market opportunity, a matter which will be explained later. From the purely economic standpoint, the entertainment complex outlined above should be contained within approximately 16 acres of ground space on the south side of the island, where restaurants will enjoy the best views of the city, and where a strong interaction can be estab- lished between the complex and the cruise ship docks situated across the channel on Dodge Island. Relatively intensive use of land is recommended bo keep visitor walking distances to a minimum, to minimize both develop- ment and operating costs, to avoid the appearance of a "thin" show, and to maximize potential revenue earned at this valuable site. In keeping with nearby residential uses across from the north side of the island, this area is planned for a small -boat marina, picnic groves, bicycle and • foot paths, and other low-key recreation. Sixteen acres of surface parking 1 1 1 1 1 ter the atnusctnctit cotiiplck also is planned on tiic north side) in class prOkitnity to the Causeway. Allowing that the entcrtainriicrit coniplkM will. require 16 acres of space and that 2 acres has been set aside for the relocation of Chalk International Airlines, some 17 acres remain Uncommitted on the island's south side, This land could be incorporated into the original layout and held for eventual expansion of the entertain. tnent complex, or a portion of it could be isolated and used for some form of complementary use, such as a resort hotel.. The expanded amusement/entertainment complex is designed to produce an average visitor stay of between 4. 5 and 5.0 hours, or, dewed from another perspective, content is planned to be sufficiently great to establish it as the most important visitor attraction in the Miami area from its inception. To encourage ma.ximum patronage both among local residents and tourists and to set the project on a different competitive footing from the higher -priced therncd attractions operating elsewhere, a relatively low gate charge and a season pass system has been proposed. Included in the gate charge would be admission to show presentations at the amphitheater,) / the high -impact film theater, sky tower, children's play area, and a variety of other special exhibits. Content also has been especially developed to have maximum appeal to the resident and tourist markets available in Southeast Florida. Analysis of the available markets indicates that the 8. 5 million tourists to the three -county metropolitan region in Southeast Florida-2/ outnumber the 3. 3 million residents by a margin of two and one-half to one. Tourists to the arca tend to be affluent, drawn from the urban northeast and rnidwestern states, and middle- aged or older. For the most part they are vacationing in the arca for 1 / Informal shows regularly presented at the amphitheater should be free; specially scheduled shows featuring name entertainment would warrant a separate charge. 2/ Consisting of Dade, Broward, and Palm Beach counties. efifiE MIRMEMIN 1 1 1 1 1 1 1 1 1 t t 1 1 1 .bast week, providing plenty of time to takt in an attraction of th+ stint proposed at Watson Island. Finally, a large proportion of tourists to the area vacation here on a snore -or -less regular basis, so confirm., ing to draw them over the years will require attraction content which is not dulled by repeat visits. Compared with tourists, the local market also has a greater -than -average proportion of older, retired persons, but it also is quite ethnically. diverse, especially in Dade County and the City of Miami. Latins, blacks, and foreign nationalities are widely represented, so that the Market is cosmopolitan in its tastes and has a background which provides strong support for entertainment facilities as well as a dining out tradition. FLPH's plan is devised to reflect the tastes, preferences, and needs of these markets by empha- sizing entertainment with strong adult appeal: restaurants, a waterfront shopping Village, informal shows, a spectacular film, and rides whose content is special effect and scenic, rather than thrill oriented. Considering the strong built-in appeal to the adult market and the low gate charge, high rates of market penetration at the Watson Island amusement/entertainment complex are anticipated. First year attendance of 2.25 million is projected, increasing to 2. 60 million the second year, and leveling out thereafter at between 3. 0 and 3. 1 million visitors annually. Approximately two-thirds of annual visitation is expected to be drawn from the tourist market. To ensure that the availability of parking is coordinated with development of the ferry or alternate transportation systems to the island, it is recommended that both parking and transportation systems be organizationally separated from the entertainment/amusement com- plex. Although it will be an important contributor to entertainment content, an excursion boat tour of Biscayne Bay also should be put under jurisdiction of the ferry boat operator.. The marina and com- mercial facilities on the north side also constitute a separate develop- ment: package. This is not to say that the same participants could not - m Et 1 1 1 tifidettake dekreloptnetit ih More than one a.tea.0 but sitite thi operating Skill§ and experience requited in each of these areas ate quite different-1' it is preferable not to require patticipation it-t more than one area of development. With regard to the entertainment /amusement complex which iS the sttbject of analysis in this report, the most logical approach is for the City to grant a ground lease to a developer, who then could either operate the facilities himself, or in turn lease some or all of the coti. ponent s to others for operation. The pricing structure proposed at the amusement /entertainment complex indicates that an average CN pendilure of $7. 36 is attainable, of which $1. 81 would go for admission, $3. 00 for food service, $1,60 for merchandise, and $. 90 for individually paid rides and attractions. Based on typical operating expense ratios, a developer -operator would be left with an operating profit of $2. 43 per capita. Allowing for a ground lease payment of 5 percent of gross revenue to the City, he would be left with a net operating profit of $2. 06 per capita, which comes to $6. 18 million once normal -year attendance of 3 million visitors is achieved. Capitalized at 23 to 25 percent --a range which properly reflects the risk involved and provides both for debt service and investor return —an investment of $25 to $27 million is warranted in the complex. Considering recent costs for components similar to those suggested for inclusion, a budget on this order should be adequate. It must be noted that this represents only a portion of the total investment proposed for Watson Island; it is anticipated that the cost of infra.structure, facilities on the north side of the island, and the ferry boat system will bring investment to the range of $41 to $43 million in total, excluding eventual development of the remaining 16 acres on the island's south side. Over the first 10 years of operation it is projected that ground lease payments from the entertainment complex will contribute approximately $11 million toward amortization' of investment in infrastructure and other facilities by the City. 11111119111111 tttitietta.ke detreioptneht in tilbte than brit area, hut since the bpetating skiff § and ekperience required in each of these areas ate quite diffette it is preferable not to require participation in mote than one area of development. With regard to the entertainment /amusement complex which is the subject of analysis in this report, the most logical approach is for the City t'o grant a ground lease to a developer, who then could either operate the facilities himself, or in turn lease some or al] of the com- ponents to others for operation. The pricing structure proposed at the amusement/entertainment complex indicates that an average expenditure of $7. 36 is attainable, of which $1.81 would go for admission, $3.00 for food service, $1.60 for merchandise, and $.90 for individually paid rides and attractions. Based on typical operating expense ratios, a developer -operator would be left with an operating profit of $2.43 per capita. Allowing for a ground lease payment of 5 percent of gross revenue to the City, he would be left with a net operating profit of $2.06 per capita, which comes to $6. 1d million once normal -year attendance of 3 million visitors is achieved. Capitalized at 23 to 25 percent --a range which properly reflects the risk involved and provides both for debt service and investor return --an investment of $25 to $27 million is warranted in the complex. Considering recent costs for components similar to those suggested for inclusion, a budget on this order should .be adequate. It must be noted that this represents only a portion of the total investment proposed for Watson Island; it is anticipated that the cost of infrastructure, facilities on the north side of the island, and the ferry boat system will bring investment to the range of $41 to $43 million in total, excluding eventual development of the remaining 16 acres on the island's south side. Over the first 10 years of operation it is projected that ground lease payments from the entertainment complex will contribute approximately $11 million toward amortization of investment in infrastructure and other facilities by the City. s hpbsed dovetoprm ht at 'Watson island will have a.ti ithpa- t tsr ili; tr�i and the Southeast Region in tnany ways. First and 1.0re1 host) pt'oposed development will provide the annual equivalent of 1,700 new construction jobs, and operation of the entertainment /amusement cony= plex will require the annual purchase of $4 to S5 million in food, rner,. chandise, and other supplies, and will provide jobs for an estimated 950 employees. Secondly, the establishment of a major visitor att rac., tion on Biscayne Bay will develop a new and much needed focus of visitor interest in Miami. Should a ferry/excursion-boat system be incorpo- rated into the plan, it would introduce the possibility of combining other bayfront attractions into a coordinated plan, thereby st rent.thening attendance potential at all of them. Finally, and perhaps most important, the entertainment/amusement complex at Watson Island will be a major visitor attraction, and as such will serve as a new important reason for tourists and residents alike to seek out entertainment in the -Miami area, In general, the Gold Coast suffers from a lack of such facilities, and there are signs of increasing visitor dissatisfaction with the area. Watson Island, therefore, will serve in a major way to remedy this • deficiency, and in so doing inspire other forms of private investment to seek out ways of stimulating visitor interest. ,1111M --11111•1111 ...111111M E MARRET ENVIRONMENt The economic environment for a visitor attraction at Wattb 'ISiand is determined by a combination of influences related to the • availability market and to the amenities afforded by the site location, • How these factors govern potential attendance and what- they suggest relative to an optimum development concept for the project is the subject of this section of the report, THE SITE LOCATION Watson Island is situated in Biscayne Bay with Miami located to the west and Miami Beach to the east, as shown in Fi gure 1. The island is bisected by the MacArthur Causeway, linking it to Miami Beach and the coastal cities via Route ALA, to Miami International Airport via 1-395, and to Broward and Palm Beach counties via 1-95. Consequently, it is quite centrally located and easily reached from this standpoint of Dade County's resident population, and highway access also is excellent for residents of the other Gold Coast count- ies. By the same token, its position puts it within reasonable travel- ing distance of all the major centers of Gold Coast tourist accommo- cations, which rank in importance as follows: Miami Beach, Hialeah, Fort Lauderdale, Nliami, Hollywood, and Coral Cables...LI More- over it is important to observe that from a locational standpoint, development on Watson Island will be visible to the large and growing number of cruise ship passengers, who depart from Port of Miami docks on Dodge Island, across Government Cut. Watson Island also 1/ The deployment of tourist accommodations throughout the area •is discussed at greater length later in this section of the report. Erw, BrEZ: ci )%rimiC:, RESEARCH ASSOCIATES Figure 1 WATSON ISLAND AND ENVIRONS its°tetl quite elate to dbWtitoWri Miami acid il§ setrvt+_ti by t lilts 'tibUte which runs between Miami and Miami 13each. 13ecattse it is so close to downtown and occupies a site on a major route connecting MVliami with Miami Beach, Watson Island is certain to be included in any rapid transit system developed in the area, such as the people mover now under consideration. Although the question of short and long,terni on -site parking needs will be addressers in the next section of the report, the potential ability to utilize downtown parking lots ahrl• garages during weekends and evenings provides Watson Island with a • . strong advantage over protects which must wholly satisfy their needs internally. A ferry system linking downtown M ianii at Ball Point Bicentennial Park, the Miamarina, and other points of visitor interest . on Biscayne Bay is another possible means of providing access to the island. As mentioned above, Watson Island is traversed by the Mace Arthur Causeway, which divides the island approximately into a 30- acre portion on the north and a 35-acre portion to the south, in terms Of usable remaining space. The plan devised by FF.I'll calls for a major restaurant and entertainment complex to be situated on the southerly section of the island, while a yacht club and marina, pier fishing, a picnic grove, bicycle and foot paths, a small commercial outlet, and a major parking area would be situated on the north side. The Chalk :Airlines terminal would be relocated to a site at the south- east corner of the island. Later in the report, after data has been developed in sufficient detail to allow criteria to be established for proper crowd handling, Economics Research Associates sets forth specific recommendations as to land area allotments. At this point it is appropriate to observe, however, that the positioning of commercial recreation and entertainment facilities on the south end of the island takes advantage of the best views of downtown Miami and Biscayne Bay, and as noted earlier, exposes the complex to cruise ship passengers t i 1 1 1 1 1 1 1 1 ling and departing across the channel, 13y the tattle token, the tokkitr key uses on the north side of the island complement existing. residential development on the nearby Biscayne Island to the greatest degree possible. And excursion train and pedestrian paths are platen d to connect and unify the two halves of the island. It should be noted that Watson Island, like the rest of the M.iarhi area, enjoys a climate which will permit year-round operation, and that, except for brief periods in mid -winter, it is pleasant to be ou 'doors during the evenings. 71-1E RESIDENT MARKET The resident market for restaurant, entertainrnent, and speciality shop complex in the waterfront setting afforded by Watson Island consists principally of persons residing not more than one and one-half hour's driving time away from the Island, with the strongest support to be attracted from those closest to the project. For practice • cal purposes, this driving radius limits the resident market to the Southeastern Florida metropolitan corridor, which consists of Dade, Froward, and Palm Beach counties. As shown in Table 1, Dade County presently has 1.4 million residents, Broward County has a population of 88S, 000 persons, and Palm Beach County includes just. over one-half million citizens. 1/ By Dade County's population is projected to reach 1. million, while 1',roward County grows to 1.1 million, and Palm Beach County increases to ;82, 000. Confirmed growth at a healthy rate is forecast. through 1'a'a0, by which time it is anticipated that the three - county population will total 4. 1 million, an increase of 1. 3 million over the current level. 1/ The current distribution of population by municipality within each county is shown in Appendix Table A-1. • MEM MMIE 1111n- MENI Dade County toward County Palrn 13each County Rest of Florida Total MA12JET POPtiLATI 19/5-1990 (Thousands) 1,745 1,885 11076 1, 267 1,433 58� 668 739 844 9, 94fs 11, 237 12,420 Source. Metropolitan Dade County Planning Department; B roward County Planning Council; Area Planning Board of Palm Beach County; University of Florida Bureau of Economic and Business Research; and Economics Research Associates. The d §e=iii tarket for Wat6bti itt§ tip' bad toitfity, And urban area with a unique character, As shown in Table 20 2O of fade Countyts population is of Latin American extraction --either f±ot'eign born, or born of at least one immigrant parent. Another 22'7, is of other foreign extraction and 151?; is black, leaving 43° in the native=born white category. The result is a population with a highly diverse_ ethnic and cultural background. This aspect is even more pronounced in the City of Miami, where it is currently estimated that an even larger per, centage of the population is Latin. Dade County also is an important retirement center, as the age distribution in the table indicates. Some 15'j, of the county's population is 65 or older, compared with about 10"c nationwide. At the other end of the age scale, only 22ni of Dade County falls into the 14 and younger category, which is about 5 percentage points lower than the average. Family composition in Dade County indicates that 77°'r of all house- holds are families, and that 2rc are composed of unrelated individuals living together. This represents a variation of approximately 3 percent- age points from the national average. Occupational categories show a broad distribution into all types of jobs. Overall, the demographic char- acteristics of the population suggest that- an enthusiastic response to an amusement/entertainment complex of the sort proposed for Watson Island can be expected. TliE TOURIST MARKET The tourist market for a major visitor attraction at Watson Island consists of all tourists to the Southeast Region of Florida -- essentially Dade, Broward, and Palm Beach counties -- including those for whom the area is a principal destination, as well as those traveling through the region as part of a more extensive Florida trip. 1t 1 1 1 1 1 1 1 Table 2 rCTtD C4AItACTE1USTIC5 0r DADE C UWTY RESIT 1 ` 8 1970 And 1974 Racial_and 1+✓thnic Distribution-1970 Native Born Whites with Native Born Parents 43°1r 131acks 15 Latin Americans 20 Other Foreign Born Whites or Whites of M.iked lja. e15tagi P7 ri22 _t Total Distribution by Age Group ,1970 1;9,7 4 14 and Under 24�7r 22% 15-24 15 16 25-44 24 24 45-64 23 23 65 and Over 14 15 Total Family Composition- 1970 Persons in Households Persons in Group Quarters Ilouseholds Which are Families Composed Unrelated Individuals Children per Family C)cctipation- 1970 Profe ssional-Technical Managerial Sales Workers Clerical C: raft smen Operatic -es Transport Workers', Laborers'��" Service Workers Other Total 100% looae tinurce; U.'S.::- Census, ,Florida Statistical Abstrac Research Associates. 1000/e • MDP bitib.t oh of tlata from the thiitetl States 'Censiie Of gavel e.t ti the lirida 1Ji.vision of Tourism helps provide considerable insight into the Voluthe of destination travel to Southeastern Florida and its recent trends. The United States Census of Travel, taken in 1972, is the rno-st-'` Comprehensive study of travel on a nationwide basis ever undertaken. Its value is that it provides coordinated estimates of travel to all• states and to many cities in the United States. As shown in Table 3, the census indicates that some 23. 3 million person trips were made to Florida in 1972, making it the third most frequently selected visitor destination in the United States, surpassed only by California and Texas. The average trip to Florida is estimated to have lasted i . 1. days, resulting in the 1.t million person -nights indicated in the table, a total which was only 4";) lower than in California. The relatively long average stay, consequently, makes Florida a close contender as the -state with the greatest tourist impact in the nation. Using a completely different set of data, derived by monitoring automobile traffic at state borders and airplane traffic at major air•- ports throughout the state, the Florida Division of Tourism has devel- oped the estimates of out-of-state travel to Florida shown in Table 4, --Comparing the estimate of 24.2 million for 1972 with the United States • Census of Travel figure of 23. 3 million visitors, the difference be- tween tht: two series amounts to less than indicating extremely close agreement between the two methods. According to Division of Tourism estimates, travel to Florida over the past 11 years has grown from approximately It million visitors in 19t 5 to 2 7 million last year. The energy crisis of 1974 produced the only decrease in tour- ism to Florida during the past decade, and while 1975 was a year of national economic recession, travel to Florida increased by a greater increment than was experienced at any other time in the last 11 years. This appears to be partly the result of pent-up demand stemming from 1 1 1 1 1 J 1 V _�sssss= 1 1 1 1 ►'. Fatal 08t3hecti ctit itl8ine Idassachusetts New 1Iaripshire Rhode Island Vermont New York New Jersey Pennsylvania !Maryland bel atva te District of Colutnbia Virginia \Vest Virginia North Carolina South Carolina Georgia Florida Kentucky Tennessee Arkansas Alabama Mississippi Louisiana Michigan Wisconsin tlinnesota Ohio Indiana Illinois Iowa ;forth Dakota South Dakota '•'ebraska Montana Wyoming Colorado Utah Texas Oklahoma Kansas New Mexico Arizona ssou ri Washington Oregon • Idaho California Nevada Alaska Hawaii PR-Vis Canada Mexico 13a-Gar Central, South Arnertc'a Europe W Asia O Asia A1.1-Occ ,Africa 'Cti1,16 3, »i: ST.'r"':Atro : `( r, '11 it 1tiirri, 13 ST'A`.1'1,5 i4`r. '' 'I 1972 Origin ('eF§on-T rips) 458,523,43,1 6,657, 022 2, 414,983 12,797, 996 .1,272,264 2,035,036 370,582 27, 178,289 10, 4754346 20, 782, 470 10, 033, 022 1,202,255 809,821 9,901,013 2, 966,632 7, 969, 774 10, 383,467 8, 673, 686 14,864,365 5, 536, 403 5,515,259 4,532,390 6,673,218 3, 007, 551 7,325,160 21,488,76; 12, 082, 992 15, 535,256 22, 894,681 11,499,337 25.,048,015 4, 687, 831 1,166,078 1,134,988 4, 898,844 z,498,114 1,180,909 ,246,756 5, 383, 53' 16,114,034 '7,041,117 7,431,071 1,968,360 4, 678, 758 10,470,017 9,054,209 6, 776, 026 .2,028,226 53,2.51,280 640, 000 379, 696 474, 334 0 0 0 0 0 0 0 (Pe rson-7',rih;l) • (Iler.0', 458, 523, 41,1 I, , 8„', 2 --'.,.;.i44' 3,111,238 4,0;J9,3,6 • 9.14,31( 70'9, 870 787, 441 3,413,713 20,811,301 7, 950, 203 19, 492, 558 4,1,92,27; 1,373,128 3, 671, 110 ',5n6,174 4,233,600 11, 369,''83 048 9,31',867 23, 329, 578 f), , r3,,,0,2 7,618,392 869 • 268, 308 3, 568,479 7, 146, 693 20, 195, 427 14,824,767 13, '744, 732 14, 939, 641 6,994,748 15, 940, 625 • 170,472 1, 558, 355 1.999.444 3, 956, 525 2,398,333 1,336,738 7,293,659 3,984,;07 31,937, 605 7, 020, 644 5, 379, 136 3, 695,237 6,160,914 12, 594,285 7,778,480 6,823,589 2, 526, 533 46,741,375 5,845,610 420,111 1,395,303 1,013,895 7,876,105 3,431,873 1,719,177 491,364 3, 180, 504 345,810 190,480 82,333 107,781 171 "� i,9.78 7 -. •33, 64r.,�02`I 3.,, e,50, )+h? • 1 1, 74, 124, F06 l22'. r,n, I82, 136 19, 387-, 7 t4 44752, 32'' 1 I-, 1 06, 3.1)7 33,747,H14' 13,'+0'', +)#,2 37, 693,1)71 25, 580, 35,5,71,432 166,231,962., 23,473,8"9 30,197,083 1s, 088 15,2' I, 766 1 1 , 814, 281 20, 550, 268 r,5, 48,274,264 43,303, 021 42,579,203 21,921,128 47, 175,490 16,670,924 8,150,373 7,546,589 10,789,521 9, 947, 650 9, 022, 122 36, 196, 062 13, 381, 008 92,257,399 20,208,043 14, 860, 592 17,017,926 30, 068, 642 38,622, 334 26,790, 498 21, 818, 680 10,633, 224 172, 583, 103 19,734,719 3, 347, 117 14,460,795 7, 950, 386 37, 051, 337 21, 027, 927 11,757,533 8,931,611 77, 420, 734 7, 295, 290 5,436,321 1,647,432 1,786,181 1972,3National.Travet Survey and Economics Research Associates, IMF MINW i a 196S 1966 1967 1968 1969 1970 1971 1972 1973 1974 1 1 1 1 1 1 1 Talil`e 4 TtMA' 1f5 NTJMRER OF TOUllin Vt5I lNO VLorktriA 1965.1975 (millions ) 16,1 17►9 19. 5 20.0 22.0' 23►0 23.2 24. 2 25.3 Increase fioM Previous Year (millions) Florida Division of Tourism and Economics Research Associates. ILYS 1 •• tke wMeli wattl deterted ih 1974 ihtt gaFbilhe §liortagt§ made trip tb Plorida too thancy, and partly because the recession made Florida. good substitute destination for trips to more expensive places like the Caribbean and Europe. Although the context of healthy growth in the statewide tourist ihthistry is a favorable sign, success of the proposed project at Watsoh Island depends more directly on the ability of Southeast Florida to attract tourists. With regard to travel to the Southeastern Ck.ld Coast Region, Census Of Travel data indicate that ')?. million person trips were made to the Miami, SMSA -- consisting only of Dade Coun- ty in 1972, and that the average length of stay was 10 days, as shown in Table 5, No data are available for Broward or Palm I3each counties from this source. Statistics collected by the Florida Department of Tourism, presented in Table H, provide fully definitive estimates for the South- east Region for the first time in 1974. In previous years, the monitor- ing of air traffic was not sufficiently complete to properly assign it by region. As shown in the table, total travel to Southeast Florida is estimated at 5. 8 million persons in 1974. As was observed earlier, that year the energy crisis caused a notable drop in automobile travel to the state as a whole, and this particularily affected the Southeast Region, Data presented in the table indicate that automobile travel in 1974 was down bv 1. 8 million visitors, or about 40", from the level recorded in 1970. The 5.8 million visitors to southeast Florida in 1974. consequently, represent an unusual low point in travel to the region. A strong rebound was made in 1975, according to Florida Division of Tourism data shown in the table, with 10.9 million auto travelers visiting the Southeast Region. As indicated previously, 1975 was a year when a combination of pent-up demand and substitution travel benefitted Florida to an unusual extent, and the effect is re-. miW 1 1 1 1 1 1 1 1 1 1 1 t abit 5 CiNibESTINIATION ot" tikANttL 114 UNITtn StAttS 13Y 8M8A 1972 5M8A Anaheim -Santa Arta -Garden r OVe , California Atlanta 13altimore Boston Chicago Cincinnati Cleveland Columbus, Ohio 'Dallas Denver Detroit Ilouston K.Lisas City Las Vegas Los Angeles -Long Beac.h. Miami Milwaukee Minneapolis -St. Paul New Orleans New York Orlando Philadelphia Pittsburgh Portland Riverside -San Bernardino - Ontario, California Sacramento St. Lcuis San Diego San Francisco -Oakland, Cal. San Jose, California Seattle -Everett, Washington Tampa, St. Petersburg Washington, 1). C. Balance of United States .Source: Origin DOStitiAtibh (Person-T rips) rpor,,,,,,Tyiti$A (Pe rApf,:k-44.1111i 3, 451,703 4, 429, 558 3, 852, 813 6, 787, 303 13, 849, 291 3, 317, 853 3, 306, 592 3, 976, 226 7, 249, 051 2, 813, 204 7, 549, 563 7, 262, 646 3, 809, 564 12, 245, 804 3,441, 932 7, 188, 604 2, 627, 775 15, 257, 893 8, 679, 420 3, 935, 279 3, 235, 071 2, 487, 539 3, 274, 812. 5,019,051 4, 368, 0c.,.3 8,636, 119 3, 234, 047 3, 904, 426 9, 625, 213 289,706, 899 3, 625, 508 11, 058, P,83 3, 225, 213 12, 590,677 6, 644, 072 23, '631, 449 2,481,712 7, 451, 138 2, 729, 569 5, 767, 789 3, 044, 103 9, 754, 043 2, 882, 330 15, 398, 580 3, 3-12, 393 9, 841,9-11 3, 529, 237 12, 782,611 2, 726, 693 10, 582, 467 7, 345, 227 39, 396, 8'.)n 3, 260, 756 32, 272, 3, 861, 744 2, 267, 051 8, 480, 030 2, 920, 366 4, 309, 198 2„ 780, 060 3, 926, 768 3, 541, 397 4, 029, 312 4, 4'73, 482 6, 098, 745 1, 916, 986 3, 092, 593 5, 535, 915 356, 652, 974 11, 568,739 9, 393, 4Y) 32, 163, 372 14, 324, 987 14, 626, 284 8, 845, 450 11, 953,723 8, 978, 381 11, 178, 187 15, 295, 923 30, 385, 742 7, 671, 135 25, 989, 023 20, 103, 350 1, 369, 249, 601 1972 National Travel Survey, and Economics Research Associates, Table 6 URISM TO FLORIDA AND SOUTHEAST` F` 13Y 'GRAVEL MODE 1961-1975 (Millions of Tourists), Total Tourists Automobile Travelers Air Travelers Total Southeast Percent "Total Southeast Percent Total Southeast Percen State Florida of Total State Floridal/of Total State FloridaJtof Total 10:7 2.9 27% I.4 Not available-_ . 13.. l . - 3. 9' 30 Z. Z 2 4_ 2 23. 7 "� :: Yf 1 ; ,,`r's;' _ f 6., 8, 10. { w;R�< ' 1/ Includes Dade, Broward, Palm Beach,. Monroe,- Martin, arid St. Lttei Source: Florida Division of Tourism and Economics Research Asso iaCes. Not available_ uu11 n qi 11111, ivnpi 1111 1111111 1111 1 II11111111 11111,1111 II I I I III' IIIIIII II I1 II' PI 1111.1111. ter hive been particularity ttgorg in this Gold Coast area, Although data on air travelers are not available for earlier years and thus comparison is made difficult, the Southeast Region donia itiated Florida air travel in 1970 to an even greater extent than it does now, since this was prior to the 1971 opening of Disneyworld and the increase in air travel to Orlando. Allowing that an estimate of l.0% of statewide air travel of 4.2 million is appropriate for the region during 1970, Economic Research Associates calculates that combined air and automobile travel to the Southeast Region was on the order of 7 million visitors in 1970. In sumtnary, the evidence suggests that in the 1970-1972 period Southeastern Florida attracted a level of approximately 7 million visitors annually, that the energy crisis caused a drop to about f, million visitors in 1974, and that another unusual set of circumstances produced the unexpectedly large total of approximately 11 million visitors in 1975. Further, based on United States Census of Travel information, it would appear that the Miami -Miami Beach area attract- ed about 50"0 of the travel volume in the 19 7 0-1972 period, and that the remaining 50', was divided between Broward, Palm Beach, and the other small counties included in the Southwest Region.-1/ With respect to more recent periods, indications suggest a shift away from Miami Beach in favor of Nliami and Broward County, and to a much lesser extent, Palm Beach. In particular, although Miami Beach has served as a major destination resort since the 1920's, the city's hotel busi- ness reached its peak in the 19, 0's, and this industry now is having difficulty retaining its hold on tourism. Several factors can be cited which are contributors to its decline: 1! The Southwest Region includes Dade, Broward, Palm -Beat • Monroe, Martin and St. Lucie Counties, 1 - T r r 'Or >ror ipetitioti has been deVeloptd at btstityworld arid slt~ travel time to Caribbean resorts and other parts of tht world have become increasingly reasonable, greatly Ocpantl' trig the range of travel opportunities for residents of the eastern half of North America who constitute Miami Beach's traditional base of support. The density of development, erosion of beaches,• and aging of the once glamorous but difficult to renovate large hotels, have left Miami Reach behind competing resorts in quality standards. Miami's "Rig f," hotels were built over the 1955 to 1967 period, and because the city is locked into a configuration which was largely determined in the 1950's and 60's, it is difficult to make the modifications necessary to provide sufficient on -site facilities for the more active pursuits such as golf, tennis, boating, and sailing which are popular today. The introduction of condominiums has not directly reduced the number of visitors to Miami Beach, but it has attract- ed away many of the wealthier patrons who formerly stay- ed for relatively long periods of time at hotels, and has thereby contributed to the decline of the hotel inventory. .Patronage at Miami Beach, especially during the winter season, is increasingly becoming identified with middle- aged and older visitors, who represent a dying market which is not being replaced. The impact which this situation has had on the hotel industry is illustrated in Table 7. In 1969, Dade County had a total of h4, 324 hotel :nd motel units, or 69°o of the Gold Coast total. Some four years later, in 1973, the entire Cold Coast inventory had increased by about 2, 200 units, and Dade County retained its position with 69% 1 1 1 0 0 p 0 0 p 1 0 r -1111111111111 _ .11111111111111111111111 ---11E11115 bUtity a.ae 8roward Palm Beach Table 7 o noTtL Am) mottn, UN/ SoUTHEAST t`LotuIDA 1969-1976 :6424 17,419 02.7„ 19 651S775 180388 5S 790 22, 108 11L98 94)976 -2 mime: Florida Department of Business Regulation and Economics Research Associates. the total. Duping the following three years, however, 1Jatie County inventory decreased to 53, 790 units, a loss of 11, 585 units or Some lli% of the inventory which had been available in 1973. Much of this loss is accounted for by the conversion of large complexes to condominiums, hut a significant proportion was retired from the active inventory clue to a loss of business. Over the same 3 year period, in contrast, the hotel/motel inventory in Broward County increased by some 3, 700 units, a 20°70 addition. The recent decline in Miami Beach tourist activity is confirmed - by the amount of resort tax collected by hotels and restaurants in the city. As shown in'Table 8, total resort tax receipts have been fairly constant over the past 5 years, starting at $3 million in 1970-1971, increasing to a high of $3. 3 million in 1971-1972, and gradually declin- ing hack to the $3 million level in 1974-1975. When the substantial inflation of recent years factored out, however, the sharp decline is apparent. The drop from $4. 5 million to $3. 2 million between 1971- 1972 and 1974-1975 amounts to a 29"o decrease in terms of constant 1'i 7C; dollars. With regard to identifying the centers of hotel activity in -Southeastern Florida, the 1972 Census of Business -- which was con- ducted prior to the recent decline in Miami Beach hotel volume -- • shows the pattern presented in Table 9. C)n the basis of the dollar volume conducted at that time, the five most important hotel centers in the area were Miami Beach, Hialeah, Fort Lauderdale, Miami and Hollywood. As previously noted, Miami and Miami Beach are extrem- ely convenient to Watson Island, and the other centers of hotel activity • . are within easy reach of the island by excellent highways. It is imperative to recognize the situation described in Tables 7 and 8 refers to the Miami Beach hotel industry only, and that the shift to condominium ownership in that city and the growth of the local resident population elsewhere in Dade County alters the overall 1 Ilq O to'fe1 ;we rnbe C.-cc rnber j ri:? ry - F.:br::ary. .:arch Aril July Auzuat S.•':tL tuber Tt,t.tls tin t.turcrt dollars) 1n ccastant 1976 dollars 1970-197I Table_ $ CITY OF MIAAMI JEACHI RESORT TAX BY MONTI-IS APPLIED 197I-1972 1972-1973 1973-1974 T974-1975 $ 156.442.69 $ 145,532.43 $ 155.177.43 $ 166.384.46 $ I67..252..28 186,640.71 234,517.45 238.628.75 249,909.63 215,445.29' 332. 835.93 365. 331, 48 196, 371.47 341, 792. 52 342, 442. 73 412, 974.23 438. 309. 30 454, 54ti. 07 4I8, 959.49 422. 827.79 408.812.33 520,220.80 509,776.59 472,391.05 462.322.06 373.689.40 406,138.73 375.011).75 36I.374.76 379,112.7'3 293, 122. 30 285. 058.76 264, 833. 84 276, 770. 37 236, 694. 56- 168.I66.74 175,042.25 1195,117..81 185,034.57 168.613.51 151, 933. 17 156,313.41 177, 27ti. 49 149, 944. 51 153, 402.67 216. 507. 21 237,312.1Z 199, 74'1. 4Z 205, 453. 51 176. 655..93 181, 731.61 203. 306.98 193. 764.43 195, 548.49 167. 494.05, 117.315,(J3 'll. 1 l t, 4')-►. 85 1 ;4. 830. 81 1 12. 952.62 u,l .0v 1975-L976 _. $ 164,.663. 3 235, 745.044 366,295..26 463-. 490.94 504, 440.431 401.. 797. 30M 167. A 3`7'.. 3t01 $3, 000, 757. 00 $3, 234, 056. 77 .27 5. 737. 95 $3. 136, 408.16 $3, 0110., 2Z 1 14 $ $4, 227, 777. 00 $4, 479. 2I 1 .00 $4. 023. 46.;.00 $3.624. 060..00 $3,191,. 35 t.00 Source: City of Miami Beach Financc Department II A 1 1 p 1 1 1 1 1 i MEM- r 'table 9 L.MOttL-TOt1121ST COU11.T 13U81NESS ll�t Si'jt1THtASTtaN 1:'LOlubA 1972 t3apd_eCounty Miami Beach Hialeah Miami Coral Gables Other Areas 1/ Total 13roward County Fort Lauderdale Hollywood Pompano Beach Other Areas 1/ Total Palm Beach Country Total Percent of County.Total 45% 21 l creetit of 'Throe ,CotAtity Total. 29% 14 7 3 11 44c - 10r 20 5 . - 9 2 27 7 100rre 24% 100% 1/ Other areas include unincorporated communities as .well as incorporated cities with comparatively small volume of business. Source: U.S. Census of Business and Economics Research Associate's,' pie q e by a.ttraetitig 'visitors Who stay in private a.etroiY►itiodatiotis, often With retired friends or relatives. Another mitigating circumstance is Miariis role as the air and sea gateway to the Caribbean and Latin America, which brings passengers in transit to the Southeastern Region. Finally, the fame of Gold Coast resorts also prompts a sizeable number of visitors making a more extensive tour of Florida to include at least a stopover in the area as part of their itinerary. With regard to the volume of travel through the Miami area, Table 10 shows domestic and international air at Miami International Airport, as well as the volume of cruise ship passengers through the Port of Miami and through Port Everglades at Fort Lauderdale. In 1975, air travel to Miami decreased due to the combined effects of the recession -- which tended to result in the postponement of more expen- sive international trips -- and the longer term shift in domestic travel away from Miami as a result of improved facilities and service at Tampa and Fort Lauderdale, thereby necessitating fewer transfers at Miami. Looked at from the perspective of long term trends in travel to Southeast Florida, the decline in the local service and transfer com- ponent of domestic air travel through Miami is not a factor which in- fluences tourism in any major way, and the decrease in international air travel is judged to be a temporary condition. Cruise ship travel, also shown in Table 10, has increased from about 300, 000 passengers per year to well over one million over the past 8 years. Some 75 ": of this business is currently handled via Miami, and 2.5'1, at Fort Lauderdale. Most cruises out of these ports last one to two weeks, and their passengers represent an excellent opportunity for hotels and local attractions to attract stopover busi- ness prior to or after the cruise. Another new but increasingly important factor in Southeast Florida tourism is the number of Latin Americans who travel to the. area. Statistics presented in Table 11 show that Latin American Year 1967 1'968 1969 1970 1971 1972' 1:973. 1974 1975 stic,._ 6,407,813 7,109,142 7, 393, 446 7, 277, 301 7, 684, 948 8,387,419 8, 696, 160 8, 195, 940 7, 8 73, 930 1 AREA C1tUtSt AN1 International 2, 314, 489 2, 867, 997 3, 169, 322 3, 377, 514 3,491,791 3, 874, 899 4,126,179 4, 247, 945 4,194,188 CYliiseShips �. Port Port ofitiaihi Fterg10e,s, 187,681 245, 000 489, 025 656, 000 686, 000 678, 394 841, 164 728, 201 804, 926 118,200 122,200 148, 000 160, 000 173,100 203, 500 256, 650 261, 950 248,630 bade County Port Authority, Miami International Airport, Port Everglades Authority, and Economics Research 'Associates. 11 1 -4 1 s s w s s s s Xr le s s A, gcntin Brazil Chile Colombia Dominican Ecuador Guatemala Mexico Panama Peru Venezuela Other Countries Totals Republic LATIN AMERICAN VISITORS TO MIAMI BY COUNTRY' alendar Years 1971-1974 Plus First Six Months of Calendar Years 1973-19T5 1971 9,916 14,776 10,845 53, 343 12, 681 17, 799 16, 431 27,579 20, 227 22,002 25,789 51,877 .Tarp -Sun ia. -Jur t 1972 1973 1974 1973 1974 1975 8,070 9,388 15, 045 3, 972 5,847 10,722 21,114 28,188 33,688 12,516 15,844 16,443 9,467 7,593 9,000 4,391 4,219 4,553 60,302 65,057 67,366 30,159 . 32,321 33,464 19,389 18,042 22,407 8,985 10r, 0l10 10,743 19,246 22,286 25,280 9,853 la, c 82 14,519 17,048 19,579 20,865 9,101 8,5991 10,021 30,080 36,282 42,939, 17r611 188,141 18,053 24,754 26,292 25,745 11,842 12,927 13,282 23,485 26,916 30,452 11, 952 13.968 15,141 28,992 33,683 44,502 14,972 16,932 2.4012 56,933 62,318 63,088. 28, 8 19 3Os, 161 19,590 283,265 318,380 Note: All figures include travel by air and sea.. Source: Immigration and Naturalization Service Reports of Passenger Travel and Foreign Countries; U.S. Department of Justice. Compiled by: Miami -Metro Department of Publicity and Tourism. - 355, 624 400, 377 I 1 11 Jan -Jun 7%,846 etweern. the: Unite 19 7.523 f • 1 1 t 1 1 1 1 • ERF ffms • IMPT I ..vii1'ta.tlbri increased very rapidly. troth 1911 to 1914, and lhdi` a brie art that the number of visitors from this part of the World now exceeds half a million visitors annually. Columbians, Venezuelans, Mexicans, and Brazilians are the leading groups represented. One important feature of Latin American tourism is that it is strongly oriented to Dade County, and thus partially helps offset the decline in other sources of hotel business at Miami Beach. While demand undeniably is strong, continued future growth of Latin American t ravel to Miami is open to some question, since a number of Latin American governments are considering measures which would limit the foreign travel expenditures of their citizens in an effort to reduce the drain of needed exchange from their economies. With regard to visitors making trips to a number of destinations in rlorida, Division of Tourism surveys indicate that the energy crisis and subsequently higher gasoline prices have reduced this type of tra- vel considerably. In 1973, prior to these developments, there were an estimated 3 million travelers touring the state by automobile. In 1974 the number dropped to 2.1 million, and declined further to only 1. 7 million in 1'475. Allowing for the increasing volume of travel to the state experienced annually, and because more normal patterns of travel and automobile usage are being resumed as the public grows accustomed to higher prices, an estimate of at least 2. 5 million visitors touring by automobile is a reasonable estimate of the average volume in this category for the next 5 to 10 years. The healthy rate of expansion in Broward County hotel accomodations, the increasing volume of local cruise ship business, - and the probability of continued growth in travel by Latin Americans all are positive signs for the future of tourism to the Gold Coast. On the other hand, decreasing hotel occupancy in Miami Beach is an un- favorable factor, and increased cruise ship and Latin American travel could have very little impact if tourists are not successfully t v 1 1 1 1 R 1 1 1 11115 MIK 1115 Ctl tr 'the total area. Oh balance, the -more prudent the for attPat ' 'gbh planning is to assume that tourism to Soutneastern Florida will remain more or less static, and at a level significantly below the record rate of automobile travel attracted in 1975. For the purposes of this report, the magnitude of the available tourist market is projected as shown below: To Dade County 4,5 Million To 13roward/Palm Beach Counties 4,0 Million Touring 2, 5 Million Total 11.0 Million :TOURIST CHARACTERIST ICS Analysis of tourist characteristics is extremely useful in attraction planning, since it can assist in determining project context and flavor, as well as in helping to define group sizes, the seasonal distribution of attendance, travel mode, and other key factors influenc- ing attraction logistics. In1975, Florida International University con- ducted a survey of the characteristics of guests in Miami Beach hotels. The results of this survey are summarized in Table 12. A comparable survey is not available for the Broward County, but information com- paring the characteristics of travelers to Dade, Broward and Palm Beach counties for the first two quarters of 197(. is presented in Table 13 to help round out the overall picture of tourism to the Gold Coast area. Origin The heavy dependence of Miami Beach on tourists from New York is documented by the hotel guest survey, which indicates that approximately 2H"„ of visitors reside in the New York Metropolitan area, as shown in Table 12. Another 20`"„ come from other areas of New England and the mid -Atlantic states, followed by 13":., from the I vs is a a a a 111 1 ! 1M If it If If Mt 'Fable 12 C:II;ARAC TERIS`i-ICS OF HOTEL GUESTS IN MIAMI BEACH Region of Origin New York Metro Remainder of New England - and Atlantic North Central South Atlantic South Central Nio'.attain. Pacific Fore iv,. Total Trip Puroosc Convention Business only Pleasure only Business and Pleasure Total Mode of Transportation Percent 28°io 20 13 9 10'0% Percent: 20% 3 62 15 100% Auto Rail Scheduled Airline Charter Airline Iius Total Typf• of Destination Primary Secondary Total Percent 1 irT/;. 2 73 7 • 8 t00% Percent 16 100` o All Guests > 8-24 5 °j„ 25.-34 13, 35-49 31 50-64 35 651 16 Total 100% Acre Gonvi`ntioft Guests 4 ;0 13 44 33 6 I00% TraveIirz Party Composition Perci nt- Alum: Couple Couple and children OIw adult and children Business associates. Friencic Relatives 1'1e.t-tithe- Guests _ 10 20i 3>3 26 Source: Characteristics of Demand for .".'ian . Teach Pot' Phase I a"-' :I, :'lorida internat.onai �n:�erstty, III 1 I I A 1 1u 1 I I � vs • ■/ No of ! sr ! ! NI el it MP ME NO AIN i`Fhldltc::'UP'"I;OL'Ftf.1'I' ,lCl:,i_ 1. ht1) 1':A1.rii ItEAC:Fr COUNT:MR'. J.,nuary-June. 1976 - -''-.-'PirstOUarter, I07f. Second• Quarter„ 1976 Travelers by Air_ Travelers by Auto Travelers by Air 'travelers het froward Palm Pearb Dade Pnova rd Palm Beach Dade B roward Palm ©each Dade Browardt PatneBeach7t gin, Trip Five New York New York New V,rk Pennsylvania Ohio New York New York New York New Yurk New York n.a_ Ohio WtacOnatn Ohio New York New York Pennsylvania Canada Ohio Ohio New Jersey, - _ - Illinois Canada Canada Illinois Michigan Michigan Pennsylvania Illinois Michigan Georgia Canada Pennsylvania Pennsylvania Michigan Illinois New Jersey Massachusetts Georgia Pennsylvania Canada: Indiana Rhode Island Illinois Ohio Indiana Indiana Ohio Pennsylvania Connecticut California, .Trip Puipose Convention II,. 1% 2 . _ 2 Business 29. 17 27 - •I1 8 Pleasure 60 80 - 71 86_ 92' Age I?nder 24 - 6 : 25-35 23.. 36-49 30 ' ' S0-64 --30 ' 65 and Over Persons per Party 1.9 n. a. means not available due to- small sample Source: Flonda 'Division of Tourism arid, F ono'nie _ . 13 . 4 u 3 e 14%-, 8°'a 3r 35 25 7 92 56 6l 72 92 8 _ 1-4ma LOS 21-1, uIIi i 1 ! ! ! ! ! le i! I Ma Me r P tag rt S Ot `TOc+alSTS Tcy1b err`_ r+ttOtti A -tyt'AL.\t KFACfl`d.Ot,NFI:IS - Tansrary-June., 1+76 First fi tarter, Iit7r: Second Charter 1976 _ - Traveler±% byAit - Travelers by Auto Travelers by Air Travelers, by, Auto,- . Dade liroward. Palm Peach flack Froward Palm Beach Dad Froward Palm Peach Dade Broward° PalmBeae/e. ive New York New York ':es.; York Pennsylvania Ohio New York New York New York New York New York n.a. n.a . Ohio Wisconsin. Ohio New York New York Pennsylvania Canada Ohio Ohio New Jersey Illinois Canada Canada Illinois Michigan Michigan Pennsylvania Illinois Michigan Georgia _ Canada Pennsylvania Pennsylvania Ntichigan tIlini» s New Jersey Massachusetts Georgia Pennsylvania Canada Indiana Rhode Island Illinois Ohio Indiana Indiana Ohio Pennsylvania Cony.-cticur California Trip, 'Purpose - Convention II: 3T. 2 : - . d s -_ -- -- I3 ; 4 ro 3 n Li. Business 29 17 27: - 11 - - 8 8 : St 3S 25 7 Pleasure - 60 80 71 - -$6_ 92 92 56 61- 72 92, Age = Crider24 .6"s 8s'--Sii.�_ ,..h+'>>.- `"..::':'z':w.fil°-i"r;...:;'.1r::,_I •.., _ g°�'i.-._ - -- l4i- 1Q"'r. 25-34 21-. 22 :. ' ;1;5".� `` - , 15 's:,;. �;'.'; r' ,_10 n;�si;�. _� j'; 8 � c,tc:•'-,�r..' = C9 . - ' 1=5r 2M . 147a : 36-49 30=_ 46- 50- 64 30 65 and Over . •. iv= �� - 4'- 13 Persons per Party 1:9 n. a. means not available due to small eamide'sr; Source: Florida Division of Tourl3m anti-Ecotio I �1t t eer tral states and 9% frbtti the south Atlantic regiott, Appro3ti* stately 22% of Miami Beach visitors are foreign, prirnarily from Latin American countries. Visitors from Latin American countries have become a very visible and increasingly significant portion of tourist to the Miami area, as shown previously in Table 11. New York, Canada and the other more populous states in the northeast and mid -west -- Pennsylvania, New Jersey, Ohio, Illinois, Indiana, andMichigan-- also figure very prominently as the principal contributors of travel to the three major Gold Coast counties during the winter season, as Table 13 indicates, suggesting that the general origin of travelers throughout the Southeast Region is similar to that at Miami Beach. Trip Purposes As Table 12 shows, the majority of visitors to Miami Beach 62Ro come for vacations. Convention visitors account for 20�'0 of total visitors, although they represent a much higher percent of the occu- pancy at the larger and more expensive hotels. Only three percent of Miami Beach hotel guests are solely on business, while 15"o are com- bining business and pleasure. Pleasure visiting also dominates the picture in all 3 major Cold Coast counties, as Table 13 indicates. Dade County is the only area which attracts an appreciable volume of convention goers, and almost all of them by air. Business travel is distributed to all three counties, but again, air travel is much more frequent for business- men instead of by automobile. Mode of Transportation In sharp contrast to most other vacation areas in the United- States, which are heavily automobile oriented, approximately 80% of t IMF MgO MRM MEW ttl guests in Miami $each art'ive- by aifplatis, as Table 12 ititlie .teS • This dependence on air travel is explained by the long distance betwetti'. Miami Beach and its prime market areas of the northeast. It also indicates a relatively affluent clientele. Comparative statistics on other areas are less complete, but Florida Division of Tourism reports show that 70"„ of all tourists to Dade County arrived by air during the first quarter of 1976, compared with only 29' o to Broward County. Auto traffic possibly is somewhat greater in Dade County during the summer months when more travelers come from nearby southern states, but, under any circumstances, Broward County clearly is much more oriented to tourists traveling b automobile at all times of the year. Type of Destination Because of the geographic location of Miami Beach, the area attracts very few pass -through visitors.. Approximately 84(r0 of Miami Beach hotel guests had the City as their primary destination, while for Miami Beach was a secondary destination. As indicated earlier in the report, under normal conditions there are some 2.5 million visitors touring the state by automobile every year, and a large pro- portion of them are believed to include the Southeast Region in their itinerary, although congestion and limited parking apparently tends to encourage them to headquarter somewhere other than Miami Beach. 1e The older age structure of Miami Beach visitors was also doc- umented by the FIS survey. As shown in Table 12, only 18",t0 of Miami Beach hotel guests are under 34, while 3In are between 35 and 49; 35n are between 50 and (:4; and 1(: are over (:5. Convention guests tend tO be middle age, while pleasure guests are older; 44°u of convention pall§ are between 35 and 49, While 64% of the pleasure gueStS are over 50. A more or less similar age distribution is shown for the three Gold Coast counties in Table 13, although Broward County tends to attract somewhat more youthful visitors, while Palm Beach County has a distinctively stronger attraction for older persons, .Party Composition • As shown in Table 12, very few children visit Miami ReachL • • only 15"0 of Miami Beach hotel guests were traveling with children. •Couples traveling alone represent 45wo of Miami Beach hotel guests. A similar pattern is true for the Gold Coast as a whole: as shown in Table 13, the number of persons per party runs about 2 persons for groups traveling by air, and about 2, 5 for automobile groups. Coupled with age distribution data, this is a strong indication of very few child- ren in this travel market. Statistics for the Southeast Region as a whole for 1975 are quite similar, indicating that even the summer season does not bring children to this part of Florida. Seasonable Visiting Patterns Based on the pattern of hotel taxes collected in Miami Beach, which is shown in Table 14, mid -winter is the peak visiting period, with each of the months of December through March accounting for 12-15";, of total annual business. Because hot& rates are higher in winter than summer, the pattern shown in the table tends to exagerate the importance of the winter months in terms of the number of visitors. Perhaps a truer picture is presented by a major local visitor attrac- tion, which draws 12'ro of its annual volume during its top winter Month compared with 10`') during mid -summer. • table 14 AL 14 014 MtAlvit 1At14iltSORT TA .a70.1t, October November 6.2 December 11.1 January February 13.6 March 5 „, April May June July August September. .,9„7 7A L972-7, 100. O% 100.0% Source; City of Miami Beach Finance Department and Economics Research Associates. A A A • w tlAth of Stay Previously presented data froth the 1972 United State§ CeetUt of 'Travel indicated that the average length of stay for travelers to 1~ lorida was 7. 12 days in 1972 (Table 3), compared with 10 days for those whose destination was Dade County (Table 5). More recent data, covering the winter season for 197( , is presented in Table 15, These statistics indicate that the 1972 average still remains generally valid, when consideration is given to the fact that greater -than -average stop- overs characterize the winter season, while briefer summer stays re- duce the annual average. The data also indicate that summer length of stay is not materially different in Dade, Broward, and Palm Beach counties, except perhaps to the extent that business and convention visitors traveling to Dade and Broward counties tend to reduce average. length of stay in these categories. The relatively long length of stay suggests that the average visitor will have more than sufficient time at his disposal to take in an attraction at Watson Island. Frequency of Travel Recent data on the frequency of travel to Florida are not widely available, but the figures presented in Table 15 on the percentage of repeat visitors clearly demonstrate that first-time travelers are a minority of less than 15 or 20'',. Previous surveys have shown that repeat visitors tend to have visited Florida on a fairly frequent basis; some 25":, of those surveyed had visited the state 5 times or more, implying that a trip to Florida every few years is a common pattern among many of its visitors. Spending Habits Expenditure patterns for visitors to the three Gold Coast counties during the first half of this year are presented in Table 16. 1 R R M I iMMW TT Atilt is wri-t of STAY AND PFRCNVi'ACF OF REP AT VISITS FOR TOURISTS TO DADF 131tOWARD AND PALM BACI-I COUNTIES January -,Tune, 1976 First rtlarter Length► of Stay (Avera.ge number of bight in Florida) Dade County - Air Auto Broward County - Air - Auto Palm Beach County - Air - Auto Percentage of Repeat Visitors Dade County - Air - Auto Broward County - Air - Auto Palm Beach County - Air - Auto n.a. means not available. Source: Florida Division of Tourism acid Econoiiaic,s Research Associate° �1 w . . a 11 11 1 1 2 • *SWUM IS MS First Quarter Air Dade County Broward County Palm Beach County Auto Dade County Broward County Palm Beach County `'', Second Quarter Air Dade County Broward County Palm Beach County Auto Dade County 9.59 18.72 16.47 10.31 6.9,55.94 6-7.9 Broward County n.a. n.a. n.a. n.a. n.a. n.a. n..at.. Palm Beach County n.a. _ n.a. n.a. n.a. n.a. n.a. r..a. Table 16 EXPENDITURES PER PARTY PER DAY FOR TOURAS TO DADE, BROWARD AND PALM BEACH COUNTIES- - January -June, 1976 Food/ Transportation Beverage Lodging Entertainment Gifts. Other $10. 54 9. I6 10. 39 $12.06 10.96 10.55 $26.00 $29.67 $12.32 26.90 22.56 11.29 20. 01 15.41 10.84 $20.22 $16.71 $15.65 17. 87 15.52 10.22 16.96 14.66 10.20 $3. 67 $6.48, $8&..6 & 2.96 4.35 77.t 2 3.23 4.65 64.5.3 $7.90 $7.85 $80..39 6.99 5.81 61.37 5.. 27 5.76 63.4D n. a. means not available. $ 9.40 11. 22 11.90 Source: Florida Division of Touris 111 i $23.07 $23.33 $ 8.88 22.20 15.57 9.90 28.60 14.28 10.00' $2. 17 $4. 6 8. $71. 53 2.83 3.93 6.5..65- 4. 303.59' 7=2_ 67 ornin INIIM IMIL IIM Noir- Mmr ektjendittiree per party averaged somewhere between $G3 and. $89 daily, with a considerable share of the fluctuation accounted for by lodging expenses -- which in turn depends on the degree to which travelers visit with friends and relatives or utilize apartments for long stays in place of patronizing higher -cost hotel facilities, With regard to the type of project under consideration at Watson Island, expenditures for entertainment, food and beverages, acid gifts are of chief interest. Entertainment expenditures ranged from $8. 88 to $15. 65 per party, with daily expenditure of about $11., 00 common in most situations, Given an average party size of approxi- mately 2, 2 persons per group, a daily expenditure of about $5., 00 per person is typical. By the same token, food and beverage expenses run about $22 per group, or $10 daily per person. The purchase of gifts for others comes to about $3 or $4 per party for those traveling by air; ease of transport results in expenditures which are roughly double this amount for those traveling by auto. • 1 1 1 • • • • • ■ ! ! ■ doh IV ACTION' PLANNtN The review of the market environment provided in the ptfeviotis ste'tion indicates that the market available to Watson Island is strongly dot-ninated by tourists --compared with the 3 million persons who live there, some 8, 5 million visitors converge on Southeastern Florida each year, The tourist market is strongly dominated by adults, moreover, and even the local resident market has a larger -than -average component of retire- tnent-age citizens. Finally, a large proportion of tourists are relatively frequent visitors to Florida. All these factors suggest that the treatment for an entertainment complex on Watson Island should stress adult -oriented activities capable of bearing occasional repetition. For example, a water- front village containing a variety of interesting restaurants, bars, shops, and shows is appropriate, while a large concentration of ride experiences -- particularly the more active thrill rides increasingly favored at theme parks --have little appeal for the age -groups predominating in this market. The basic plan developed by Fowler, Ettinger, Potter, and Hart duly recognizes and reflects these requirements, although ERA suggests that in order to exert sufficiently strong drawing power to establish the complex on a successful basis from the outset, Phase I of the attraction complex should include somewhat more content than the FEPI-i plan recommends. The added content, which is discussed in greater detail later in this section of the report, would round out the attraction and pro- vide sufficient interest to induce an average length of stay of 4. 5 to 5.0 hours at the Watson Island entertainment complex, making it the most important visitor attraction in the Miami area from its inception. ATTENDANC E Attendance at an entertainment attraction on Watson Island is pro- jected by market segment in Table 17. This table forecasts attendance for 111 ■ �■ r ■ r ■ r ■ r ■ - s > > I 1 iw Table 17 PROJECTED NORMAL -YEAR ATTENDFA1'EC. AT A WATSON ISLAND ATTRACTION Population of the Available Projected Projecte Market' / Market Attendance (millions) Penetration (thousands) Local Resident Dade County : - 1.6 33 if 518 l% rowa rd-Palm Beach Counties �;' '=';�`_`'_�:: - 1.7 - 2a - 340 of Florida_ %. ::. = _ 134, Rest o -,.__ ,. ,� � _ �;, -. Subtotal Tourists Dade County B rowa Court Beach Cou Tou ring — Subtotal Total 1/ Based on estimates for 1980. 2/ Tourists touring the state of Florida by an� Source: Economics Research Associates. 111 111 i I!h I II i ounifiE ycaf, i, es afthr stiifltiorit tit'Yit has 'ataps+ t1 for fae. 1i.tt s 1; t tbthie established on a sotinci operational footing and ktiotvti as a worths - wMle visitor attraction in the local and tourist 'markets. Normal attends ance levels usually are not reached until an attraction has been operating for a year or two; 1980 population is used in making this calculation, since planning, construction, and the required buildup in experience would make that the first year an attraction at Watson Island could conceivably achieve full market acceptance. 13ecause the proposed attraction at Watson► Island is to have a loW gate admission with many elements on an individual charge basis, it is estimated that high market penetration rates can be achieved. Major theme parks achieve comparable rates to those projected for Watson Island with much higher admission charges, but their content also is mach greater than that planned for the island, so they have much greater impact. Smaller parks with more limited content almost invariably are charac- terized by lower rates of market penetration, but this often is because limited theme restricts their appeal to a narrow segment of the available market, and pricing tends to be on the high side considering the amount of entertainment provided. Probably the best guide to the performance of the sort of attraction proposed for Watson island is provided by Ontario Place, a low-key entertainment, exhibit and restaurant com- plex in Toronto with a relatively inexpensive gate -charge, which achieves rates of market penetration comparable to those shown in the table. Applied to the available markets in Southeast Florida, it is calculated that annual attendance of approximately 3 million can be attracted to Watson Island, of which it is anticipated that one-third will be Local area residents and two-thirds will be out-of-state tourists. Considering that close to one million cruise -ship passengers leave from Dodge Island across the channel from Watson Island, the projected attendance of 1.35 million tourists from the Dade County market shown in the table may well be understated. Pro- portionately less interest is expected among tourists to l3roward and Palm Beach counties given the distance factor, while only 5 percent of all tourists making multiple -stop visits to Florida by automobile are expected to be IV-3 tttaeted, ifi View of the tett that ohiy a portion of this triai'kot elects tb 'Visit Southeast Vlorida at ally and those who do already will have e?tperi- eiiced considerable exposure to the wide variety of cotnpeting attractions throughout the state. The normal pattern of growth in attendance suggests that 7 5";, of normal year attendance will be achieved during the first full year of opera- tion, 87"0 during the second, and that full market acceptance will be achieved during the third year. Allowing for local resident market popula- tion growth projected previously in Table 1, attendance over the first ten years of operation at a Watson Island entertainment attraction is anticipated to develop as shown below, assuming that an opening data in 1978 or 1979 is achieved: Year 1 Year 2 Year 3-4 Year 5-7 Year 8-10 2,25 million 2,60 million 3, 00 million 3.05 million 3, 10 million 'The attendance level projected for the entertainment cornplex at' katson Islandl ' is significantly greater than those enjoyed by other Miami -area attractions. Seaquarium currentlyis the area's leading attrac- tion, and its attendance over the past 12 months totals approximately 850, 000 paid admissions, with its sizable school -group attendance removed from consideration. Attendance at this facility is limited in comparison with projections for Watson Island for several reasons: performing sea -life shows appeal more to families with young children than they do to the adult -market which dominates the Miami scene; very similar shows are available elsewhere in Florida as well as in many of the market -areas from which the bulk of Miami's tourist are drawn; and / It should be noted that this attendance estimate applies exclusively to the gated amusement complex, and does not include visits to the marina, picnic area, and other facilities on the island. r r ht gate t ii ioii at geastitiatitirn is $4, dfiat atlttlts and etiltlheth. Other attractions in the Miami area are short -stay* low=invest lent facilities which inspire very little repeat visiting and attract fewer than one- half million visitors annually. These include jungle -setting displays of parrots, monkeys, snakes and crocodiles, and a Renaissance -style palace filled with art -objects. kEVENUE PLANNING A schedule of charges along the same general lines as those pro- posed by FEPI1 is outlined in Table 18 for the expanded Phase I scope recommended by ERA. As shown in the table, it i s suggested that gate admission be advanced to `ii2. 00 for adults and $1.00 for children, and that a $3. 50 season pass he made available to stimulate local repeat visiting. Based on experience elsewhere, a relatively small number of such passes will be sold and their use will average approximately 2 times per season. In order to justify the gate admission contemplated, it is important to provide sufficient attraction content at no additional charge. The children's play area, the Chalk Airline museum, some additional exhibits, and a variety of shows have been planned for Watson Island, and these 'should be available to all visitors. A separate charge would be warranted At times when special shows featuring name entertainment are offered, :but lower -key "free" shows should be performed several times daily. These should run 15 to 30 minutes, and might feature a musical group, a magician, a performing bird act, or any similar sort of entertainment. To round out the entertainment package included in the gate admis- sion, ERA recommends that 2 major attractions also be included at no additional charge. As an illustration of facilities which would be appro- priate, ERA has suggested the inclusion of a sky tower and a high -impact theater. The type of sky tower envisioned rises to a height of several hundred feet, and uses a two -tiered doughnut -shaped cabin which slowly 1 1 Table 18 esI Eb PER CAPITA REVENUE AT AN ATTRACTION ON WATSON ISLAND Gate AdMission Adult Child Season Pass Subtotal :'Attractions Included tvithotit :Additional Charge Tower Ride 1ligh Impact Theater Playground Exhibits and Chalk Museutn MI Shows Food and Peverage Service _ Merchandise OP Paid Attractions River Ride Adult Child Subtotal Everglades Ride Adult Child Subtotal Excursion Train Adult Child Stthtotal 'flark Ride . Adult Child Subtotal. Arcade Total P1'BIioSed Effective Atit`fiisSion Anticipated Adrnissioii Pete ant Mix . Charge„,. PaftiC;aEio- $2.00 77nn $1, 54 1.00 18 0, 18 3.50 5 0.,9911 N, A, 100% $1,81 ,A, N, A, N. A, lV, A, , A, N, A, ;, A, Ni A 4 "Ns A, : Ni,A. ,A, N.A. �:�� ,V, A. NSA. N.A. N, A, N, A, fit, A, N, A, N. A. N, A, $0,56 10050 $0, i 0 35,.80°n $0.28 0,.1,5,, 20 0. 03 Ntc:fAi 100°a $0.31 . ,'75(, $0. 49 25 ' 0. 11. _1005- . • $0.60, N: A. N. A; N. A. weans not applicable. 1 / Assuming the average season pass is used twice. Source: F.conomics Research Associates, 1 .A. N. A. N.A. N. A. N. A. 3. 00 1,"0 4 y 23 2 6. 0.21 $005 .;36 1 tetto1ves around the shaft as it ascends and descends► A tower of thi4 'soft Would afford a spectacular view of Miami, Iv lie.tzii Beach, and Biscayne Bay without the expense of a facility which has off-loading at the top. A high -impact theater would feature a process such as the giant 1MAX screen or the 3600 circle vision, showing a film specially devel- oped for the Watson Island amusement complex. New films could be Made periodically to prevent this attraction from going stale from the visitor viewpoint. An extremely important aspect of the Watson Island entertainment:- 0 complex complex should be its restaurants and bars, particularly in view of the fact that its large tourist audience takes most of its meals out and there! - OR fore is highly predisposed toward restaurant patronage. Provided an above -average job of restaurant design and operation is achieved at Watson Island, the projected per capita expenditure shown in Table 18 may well prove to be conservative. Merchandise expenditures are planned at an average of Si. 60 per capita, which should be easily attain- s/ able given the Embarcadero shopping village facilities planned and the strong shopping orientation of the adult market. Paid rides planned for Watson Island all are non -thrill oriented, and include a water ride, a simulated air -boat tour of the Everglades, 1 and an excursion train, which will offer transportation around the island as well as entertainment, ERA has recommended that a dark ride -- possibly based on a nostalgic theme --also be included to help flesh out attraction content. Revenue planning in Table 18 is based on a scheme of individual prices, although a package plan is another possible alterna- tive. Based on participation rates achieved in similar situations at other attractions, each ride is projected to contribute between 21 and 24 cents to overall per capita revenue. With a minor amount spent on games and arcade devices, the total expenditure at the Watson Island complex is projected at $7. 36 per capita. Given a 4.5 to 5.0 hour a verage stay, this amounts to an hourly rate of $1.47 to $1.64, which is in line with other attractions where dining and shopping play an important role. Pr 11 nit • • • • 1 • • • Apptoptiate systems o.r transportation to provide access to Wat§ori island are analyzed later th the report, including a fetry-boat systern. If this plan is adopted to provide at least one means of trans- portation, peak demand for ferrying visitors to ;3. n cl from the island will occur in late morning when the complex first opens, prior to and just iollowing the evening dinner hour, 'and again around closing time. The remainder of the day boats could be used for an excursion tour of Biscayne Bay, a move which would contribute an important addition to the recreation • content of the island. PHYSICAL PLANNING PARAMETERS Except for parking, it is neither economical nor necessary to Plan a physical plant to accommodate absolute peaks in attendance at an out- door entertainment attraction. A good balance is achieved if facilities are planned for the "design day", an average of the top 15 or 20 days of the year. At many attractions, the period of heavy draw occurs during July and August; the double season experienced in the Miami area, which is described in Section III, suggests that months in the December through February period will at least equal and probably surpass the mid -summer months in attendance. Under these circumstances approximately 12 per- cent of annual attendance is expected during the peak month, as shown in Table 19, Because the market for an attraction at Watson Island is so heavily dominated by tourists whose stay is relatively long and whose time is unstructured, attendance will not be so heavily concentrated into weekends, but will be more evenly distributed throughout the week. In similar situa- tions the top day of the week has been found to account for approximately 16 percent of total weekly attendance, which results in an anticipated design -day crowd of 13,000 visitors at the attraction under consideration, as shown in the table. r - - Table 19 uiv SPACt AND INVESTMtNT fttt ttilktM. rOt AN ATTRACTION ON WAPSON 181,ANTh netilt'i=»ay Planning Factors Annual Attendanc e Peak Month (12°4)) Peak Week (+4.43) Peak Day of Week (16°0) Peak In -Grounds (60°0) Park Grounds Density Planriitig' Pa' Warranted Investment: Entrance Area River Ride Shipwreck Cove Playground Perimeter Train Everglades Air Boat Ride Dark Ride Sky Tower High Impact Theater Show Staging Area Landscaping, General Treatment,' Food and Merchandise Areas Subtotal Contingencies (10Tc) Pre -opening Expenses Total *Costs estimated by Fowler, Ettinger, Potte, Source: Economics Research Associates. 0001 000 VG0,000 81,300 13,000 7, 800 16 acres (Millions) 0,4� 1,1 I , 8 2, 0 1,8 2,4 1,5 1.9 7,0 $21, 5 2,2 1. 3 1 ittetl the sttotig emphasis on restatiraht afid retail opetatiotis at Watsoti Island entertainment complex, it is recommended that a daily erating schedule be adopted 1.vhich calls for shops and rides to open at 10:00 a.m. and restaurants by 11:00 a. m. , with facilities remaining open until midnight or later, according to function. This signifies an operating r, day of 14 to 16 hours. The restaurant and nightime orientation suggests that attendance will cluster around the dinner hour, and it is expected • that as many as 60 percent of the day's patrons will be in -grounds at that time, producing the in -grounds crowd of 7,800 persons shown in the calculations of Table 19. With regard to site development, it is recommended that the entertainment complex at Watson Island aim at moderately intense titili- i nation of land in order to maximize use of this valuable site. An allow- ance of approximately 500 persons per acre for design day crowds is suggested, which is consistent with providing plenty of landscaping and open area but still keeping the attraction reasonably compact, thereby achieving economical development and maintenance costs. On this basis, the 7, BOO -person design -day crowd would require an attraction site of approximately 16 acres. With some two acres reserved for the rcloca- tion of Chalk's International Airline, approximately 17 acres would remain undeveloped on the south side of Watson Island. This space could be used for eventual expansion of the entertainment complex, or for some related use such as a resort -style hotel. It is planned that both merchandising and restaurant space will _plan an important role at the amusement complex. The combined sales of $4.60 per capita projected in Table 18 will produce an annual gross sales volume of $13. 8 million once normal attendance is achieved. Given ...the rather intense use of facilities throughout the year made possible by the relatively even seasonal pattern of tourism to Miami, it is anticipated that an average rate of sales of $135 per square foot can be achieved, implying that a total of approximately 100, 000 square feet of such space will be required to satisfy demand. With regard to the art trsement and entertainment facilities; • it is... erative that sufficient capacity be available to encourage visitor participation. Those items included in the general admission must be capable of handling design -day crowds without prolonged waits, or Visitors will feel they have been cheated of something to which they are entitled. By the same token, if individually paid rides are to attract patronage, waiting time should be minimal or prospective riders will become discouraged. Allowing that the high -impact theater has a maximum capacity - of about 900 seats, handling a crowd of 13, 000 persons implies that 15 dif shows daily will be conducted during the peak visitor season. A 15 to 20 -minute film is ample under the circumstances, so a show schedule with this many performances can be incorporated into a 14 to 16 hour operat-. ing day, Since demand will be heavy in relation to available capacity -during peak hours of the day, it is suggested that patrons be given a ticket for the show when they enter the amusement complex to prevent multiple visits to the theater. The largest two -tiered cabin for the type of sky tower under Consideration has a capacity of approximately 75 persons, so a cycle time of 4. 5 minutes (including loading and unloading) results in 15 turns, '. per hour, or a total capacity of 1,000 persons hourly. Consequently, 13 hours of operation will be required to handle 13, 000 persons per day, indicating that all visitors to the Watson Island amusement complex can lac accommodated at this attraction, although waiting may be somewhat prolonged during busy times of day. The amphitheater for show presentations must be planned on a similar basis. As indicated previously, shows in the 15 to 30 minute range are appropriate, but it is desirable to hold the number of daily presentations to a minimum, in order to minimize the entertainment budget. A thrust -stage with wrap -around seating can easily provide as many as 3,000 to 4,000 seats without putting an excessive distance between the performers and the last row of the audience. Capacity for such facilities as the riiter rifle, the Lark ride, anti everglades air -boat simulator ride commonly run in the 1,000 to 1, 500 persons hourly range. With some 35% of the crowd expected to participate at these individually paid features, capacity on this order is ample to satisfy anticipated ridership. Because the excursion train is envisioned as a transportation device which adds to entertainment value by the manner in which it is presented, utilization is closely tied to visitor arrivals at and departures from the island. Considering that as many as 22 percent of day's crowd may arrive or depart during peak hours but that only 70 percent will pay to use this device, required hourly capacity is estimated at approximately 2, 000 visitors per hour. Rest room facilities for visitors to the entertainment complex should he provided in the following amounts: 65 toilets and 26 wash basins for women, and 31 urinals, 23 toilets, and 26 wash basins for men. WARRANTED INVESTMENT Allowing for the per capita charges outlined in Table 18, the operator of the Watson Island amusement complex can expect a net operating profit of S2. 16 per capita, given the typical operating profit ratios shown below and allowing for a payment to the city of a ground lease in the amount of 5 percent of gross revenue. This calculation is shown below: Admission & Rides Food & Beverage Merchandise Subtotal Less: Ground Lease (5rr of gross revenues) Total Per Capita Operating Profit Expenditure Percent Per Capita $2. 76 3. 00 1.60 35(!;) 30 35 $0.97 0.90 0. 56 Si. 36 $2.43 0.37 'I Ylil III 0p'I,11lllli1111 II II II!II IIIIIIII 11111111111'IIIIII I(IIIIIIIIIIII!i!Pi VIA nottnal year attendance projected at 3 htiliioii Visitofs, a.li tiperating profit of $6. 18 million is anticipated based on the $2.06 per napita derived above. A capitalization rate of 23 to 25 percent properly reflects the risk involved and is consistent with an adequate provision for with debt service and operator profit. Capitalized at this rate, the $6.48 operating profit implies an investment of 25 to $27 million in the project is warranted on the part of the operator -developer. Although physical planning is not yet sufficiently definitive to permit accurate budgeting, the allocation of investment shown in Table 19 is consistent with recent costs for facilities of the sort envisioned. It is important to note that the $25 to $27 million investment in the Watson Island amusement/entertainment center does not fully reflect the scale of improvements scheduled for the island, or even for the paid= admission portion of the attraction. Estimates by FEPII indicate addi- tional costs for the first increment of development as outlined below. The result is a combined investment in the range of $41 to $43 million, an amount which is sufficient to produce an attraction with a major impact: Attraction Complex $25-$27 Million Infrastructure 9. 1 Ferry/Excursion Boat System 1.8 Northside Facilities 5.2 Total $41-$43 Million and any other facilities which might be underwritten by the city, the 37 cent per capita ground lease payment will provide $1. 1 million once the normal year attendance is achieved. Any income accruing to the city from parking, the operation or lease of facilities or ground space for parking, the ferry/excursion boat system, or the northside marina operation also would be applied for this purpose. At this point in 3 With regard to recovery of the investment infrastructure b {Iv it is hat possible to deterh-iihe whether or hot lirivate irive§tijrg hit&lit be attracted to develop the boat system and the tnarihay of whether'. the city would be required to install these facilities tKING AND RELATED TRANSPORTATION SYSTEMS Unlike other facilities for which a certain amount of crowding is . acceptable at peak periods, the provision of an available parking space is prerequisite to attendance at any visitor attraction for all but those: who come by public transportation, As shown in Table 20, visitor groups • expected at the Watson Island entertainment center vary considerably by market segment as to party size and propensity to travel by automobile, For example, the resident market is expected to average 3.3 persons per group, while those touring the state by automobile travel in parties of approximately 2. 5 persons. Both these groups have automobiles available, and for safety in planning it must be assumed that virtually all of them will set out for Watson Island by car. Tourists to B roward and Palm I3each counties are characterized by a group size of 2.3 persons, and those most inclined to travel to Watson Island are highly likely to have an automobile at their disposal. At 2.1 persons per party, visitors to Dade County have the smallest group size, and only 25 percent of them are expected to utilize an automobile for transportation. On a com- bined basis, the 3 million annual visitor load projected for the Watson Island amusement complex implies that 1.224 million groups must be handled, of which as many as 685 thousand are expected to arrive by car. Given they seasonal and daily distribution patterns explained previously, the parking requirement for visitors comes to a total of 2, 160 spaces, as shown in the table. When allowance is made for an employee parking area of 350 spaces, and for tour buses which also must be parked, the total load comes to 2, 500 automobile and 75 bus spaces. Based on a standard of 110 cars and 25 buses per acre -- which permits a considerable amount of landscaping within parking lots the associated land area requirement is 26 acres, ... Table 20 oSEC'TED PARKING REQUIREMENTS FOR AN ATTRACTIO► ON WATSON ISLAND Resident Dade County-Tottriet B roward/Palm Beach County Tourist Touring Tourist Total Visitors Persons Groups (thousands) per Group (thousands) 1,000 1,350 525 125 3, 000 Annual Number of Groups Peak Month (12 (!,) Peak Week (=4.43) Peak Day of Week (16%) - Peak In -Grounds Crowd (601 Allowance: for Absolute Day Plus: Employee Pa rking! / Bus Spces/ Percent 3.3 303 100% 303 2. I 643 25 161 2.3 228 75 171 2.5 50 100 50 ,224 - " 685=,. 685,00 82,200 18,600 2, 9-80 1,800 = 2,160 1/ Assuming there are 950 employees, that 50% are on -site per shift, and that about require a parking space. 2/ Based on 1. 144 million arrivals annually by bus - 3,000 in -grounds at 50 persons bus = 60 buses increased for absolute peak allowance is 75 buses. Source: Economics Research Associates. i so • s A parking re1uirerrietit on this order could be satisfied in a Mt:tither of ways, '`t t ii estimates that 16 acres of surface parking is available for the entertainment complex on the north side of the islands The discussion of ground space requirements indicates that sufficient space will remain on the south side to accommodate all the parking needed at least on an interim basis. Structured parking on the north side is another possibility. however, considering the large number of parking spaces available in the vicinity of Ball Point, especially on . weekends and during the evening hours, encouraging the use of this park= ing by restricting the number of spaces available on the island is a promising solution. Transportation for visitors by means of a ferry system is imperative if this solution is adopted. This alternative fits into entertainment planning since a system of ferry/excursion boats would be a desirable entertainment feature. Under any circumstances, a • people -mover system can he used to complement and expand transporta— tion alternatives between Miami and the island. • Since flexibility must be incorporated into whatever solution is adopted with respect to parking, it is recommended that parking and transportation systems be organizationally separated from the amuse- ment/entertainment complex. • ORGANIZATIONAL STRUCTURE The essential elements of organizational structure already have • been touched on in preceding analysis, but a review of overall implica- tions are appropriate at this point. The amusement/entertainment • complex should be organized as a discrete package, with a single operator -developer in control of planning and construction on the one hand, and operation on the other. This might be a private operator - developer, or the City could act as developer and negotiate with a master -lessor to provide overall operational control. In either event, individual restaurants, shops, rides, and so forth could be leased to i r separate proprietors, 13ecause the revenue available froth developtheht and operation of both the parking and ferry systems are dependent oh policy decisions regarding the coordination of these and other forms of transportation, it is suggested that they he rnade organizationally separate from the entertainment complex, and that effective coordination would be most easily achieved in the long -run if they are put under some public jurisdiction, FINANCIAL PERFORMANCE OF THE ENTERTAINMENT COMPLEX Based on the attendance and revenue considerations established • earlier in the report, a pro forma income statement for the amusement/ • entertainment complex at Watson Island is provided in Table 21. Over the first 10 years of operation it is estimated that a total of $215. 64 million will be attraction in gross revenue.— After meeting operating expenses, net operating income (before debt service, depreciation and •° taxes) to a developer -operator is estimated at approximately $60 million, Based on a ground -lease rate averaging 5 percent of gross sales, it is calculated that approximately $11 million will be paid to the City over the first 10 years of operation to help amortize debt on infrastructure and other City incurred costs. • ECONOMIC IMPACT Although the economic impact of development on Watson Island cannot be fully assessed until planning details are more exactly defined-- • particularly with regard to expansion areas on the island's south side --it is important to note that the first phase amusement/entertainment complex will have considerable impact in a number of ways. First of all, it is estimated that the proposed $41 -$43 million construction budget for • the complex, infrastructure, and improvements on the north side will provide the equivalent of 1,700 man-years of construction employee, which amounts to a considerable input in the Miami economy. Secondly, 1/ Calculations are made in constant 1976 dollars. IV-17 OP t Attendance Gross Revenue Food and Beverage. -- Merchandise Rides. Shows, and'Games" Total Costs of Goods Sold - _ Food and Beverage - Merchandise Total OR& &;OPE rtiF_NT FOR AN A MU SEMENT -E NT ERTi€bNMEN,'ECdi AT WATSON ISLAND Millions) Year of Operation 4 25 2. 60 3.00 3.00 3.05 3.05 3,05 3,10 3. 10 S 6.75 $ 7.80 $ 9.00 $ 9_00 $ 9. 15 $ 9.I5 $ 9.15 $ 9'.30 -$ 9`..30 $ 9_30 '3.60 4. I6 4. 80 4. 80 4. 88 4. 88 4.88 4.96 4,96 4.96 _ 6.21 7. 18 R.28 8.28 S.42 8.42 8-42 8.55 8_55 46._ 811 RCP. 86 516.56 519.14 $22.08 522.08 $22.45 $22.45 522.45 522.81 $2.SI $22..8D. $2115..64 $ 2. 36 $ 2. 73 $ 3. 15 $ 3. 15 .$ 3. 20 5 3. 20 $ 3.20 $ 3. 26 5 3.26 5 3. Zip 1. 44 1.66 I. 92 1. 92 I.95 1. 95 1. 95 I.98 1.08 II.9 R $ 30.77 BS. 73 $ 3. 80 $ 4. 39 $ 5. 07 $ 5. 07 $ 5. 15 5 5. 15 $ 5. I5 5 5.24 $ 5.24 $ 5. 24 $ 49-. 50 Operating Expenses Food and Beverage S 2.36 5 2.73 $ 3.15 S 3.15 S 3.20 $ 3.20 5 3.20 5 3..26 a 3.2n S 3.26 5 30.77 Merchandise 0. 90 I.04 I. ZO 1.20 1.22 1. 22 I_22 1.24 1.2'4 1.,24 II.72 Rides. Shows. and Games 4.04 4.67 5.38- 5.38 5.47 5.47 5.47 5.56 5,.5', 5:-5A 52.56 Total $ 7. 30 5 8. 44 5 9. 73 $ 9. 73 $ 9. 89 5 9.89 5 9.89 . $ 10. O6 . .310..Ot,. $10..06 $ 45..05 Ground Lease Payment to City 5 0, 83 5 0. 96 $ 1. 10 5 1. 10 $ 1,12 $ 1.12' 5 1, 12 S r., r•F 5 1. DI .5- I.14 5 10.77 Net Operating Income to Operator -Developer $ 4.63 S-5.35 5 6_r8 $ 6".IS -$ 6.24' S 6.. Source: Economics Research A 111 -12 4 TM: able 21 showed that sortie $ , 8 to $5$ 2 Million in food anti tnerthaitdise iilpplies will be required annually at the amusement complex, much of Which will be purchased locally. The operating expense budget includes the salaries for an estimated 950 employees, as well as operating supplies, advertising, laundry, and other services which will be pur- chased locally. In total, consequently, the project will provide a con- siderable economic impact on the area. With regard to the role the Watson Island entertainment complex will play in Gold Coast tourism, it already has been observed that the center has the potential to become the area's best attended visitor attrac- tion from its inception. As a consequence, it will go a long way toward filling the void in things to do in the Miami area, and toward creating a new center of visitor activity on Biscayne Bay, a relatively neglected natural resource. The proposed excursion boat tour from Watson Island introduces the possibility of tying in a visit to the island with other attractions on the Bay, so the effect could •be magnified with proper coordination. While an attraction such as Disney World, with a cost in excess of $500 million, is capable of changing the course of tourism to a given region, no themed attraction on any investment scale can success- fully compete on a head-on basis in the Florida market at this point. On the other hand, the attraction proposed for Watson Island is properly scaled for the market opportunity, and it will go a long way toward creat- ing new interest in the Miami area and reversing the declining trends in visitor enthusiasm indicated by decreasing occupancy rates in Miami Beach hotels. I App ndik Table A.1 ULAN Ot 'TIE LOCAL RES/bE 't MA X 1975 kt ,. Cpjfl ty $al Harbour 13ay Harbor Islands Biscayne Park Coral Gables El Portal Florida City Golden Beach Hialeah Iiialeah Gardens Homestead Indian Creek Village Islandia ,1 Medley Miami Miami Beach Miami Shores Miami Springs North Bay Village North Miami North Miami Beach Opa Locka Pennsuco South Miami Surfside Sweetwater Virginia Gardens West Miami Unincorporated Total Date Coun 2,118 4, 700 2, 767 43, 908 2,150 5,365 893 125, 051 1, 103 20,322 89 8 57' 350,742 90,391 9,617 13, 339 4, 536 44, 473 36, 491 13, 715 64 11,959 3, 891 6,570 2,612 6, 022 634, 52 5 1,437,999 Broward Count Coconut Creek :'sr4°�'rk``'r'" 3, 150 Cooper City 5,600 Coral Springs ` ,`3}?s ,�xm.>'.: 17,525 ,. :.�x,; . 10 42 Dania ;,,�;��,� 5� �,�:� �rv�:�?��..� � 5 Davie4_:::;;..14,000 Deerfield l3each- : `;;«:; `T.:. 28, 100 a MEE peiitiib Table A-1 (Cemtiiiiietl) �t i%td_t'cl, County (continued) -l? 'et`ncrest Village `ort Lauderdale l-lacienda Village 1-lallandale 1-lillsboro Beach Hollywood );-lollywood Ridge Farms Lauderdale -by -the -Sea`°"` Lauderdale Lakes Lauderhill Lazy Lake Lighthouse Point Margate ° =t Miramar J,r;uk North Lauderdale Oakland Park Parkland Pembroke Park Pembroke Pines Plantation is Pompano Beach Sea Ranch La kes Sunrise Tamarac Wilton Manors hardware Seminole Indian Res. 13roward Unincorporated Total I3 roward County Palm Beach County ,Atlantis 13elle Glade Boca Raton Boynton Beacha,-eY Briny Breezes Cloud Lake Delray Beach Glen Ridge Golf Gol fvi ew Greenacres City 155,350 105 33, 600 1, 400 123, 400 3,025 24,325 29,025 50 12, 200 27,350 30, 200 8,825 21, 320 300 4,200 26, 000 40,200 54, 850 675 25, 000 20,450 14, 000 350 152, 500 887,500 1,101 16, 192 42, 709 34, 003 798 136 33,670 211 125 210 4, 517 drt Table A, l (Coucluwled) itY1 beach CoUnty (continued) atilt 8trearn Haverhill Highland Beach l-typoluxo Juno Beach Jupiter Jupiter Inlet Colony Lake Clarke Shores Lake Park Lake Worth Lantana Manalapan Mangonia Park North Palm Beach Ocean Ridge Pahokee Palm Beach Palm Beach Gardens Palm Beach Shores Palm Springs Riviera Beach Royal Palm Beach South I3ay South Palm Beach Tequesta Nest Palm Beach 'Unincorporated 500 1, 134 1, 444 385 1, 068 7, 203 464 3, 376 8, 934 28, 090 8,373 267 1, 838 14, 746 1, 227 5, 823 9, 956 11, 167 1,044 9, 592 28, 605 3, 129 3, 409 1, 620 3, 998 65, 051 161, 424 Total Palm Beach 517, 539 ource: Metropolitan Dade County Planning Department; Broward County Planning Council; Area Planning l3oard of Palm Beach County; and Economics Research Associates.