HomeMy WebLinkAboutR-76-0832C/rb
5/15/76
76-832
RESOLUTION NO.
A RESOLUTION RATIFYING AND APPROVING THE
ACTION TAKEN BY THE DIRECTOR OF THE DEPART-
MENT OF PUBLICITY AND TOURISM IN THE SUB-
MISSION OF A GRANT APPLICATION TO THE U.S.
TRAVEL SERVICE, DEPARTMENT OF COMMERCE, FOR
A CANADIAN ADVERTISING CAMPAIGN AND AUTHORIZING
THE CITY MANAGER TO ACCEPT THE GRANT AND EXECUTE
THE NECESSARY CONTRACTS AND AGREEMENTS TO
IMPLEMENT THE PROGRAM UPON RECEIPT OF THE GRANT.
BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI, FLORIDA:
Section 1. The action taken by the Director of the
Department of Publicity and Tourism in the submission of a Grant
Application to the U.S. Travel Service, Department of Commerce,
for a Canadian Advertising Campaign is hereby ratified and
approved.
Section 2. The City Manager is hereby authorized to
accept the Grant and execute the necessary contracts and agree-
ments to implement the program upon receipt of the Grant.
PASSED AND ADOPTED this 23rd day of September
1976.
MAURICE A FERRE
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RAL;PII ' •G. ONGIE
CITY CLERK
PREPARED AND APPROVED BY:
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ROBERT F. CLARK
Assistant City Attorney
APPROVED AS TO FORM AND CORRECTNESS:
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FRNNK H . WESTON
Acting City Attorney
MAYOR
"DOCUMENT INDEX
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CITY OF MIAMI. FLORIDA
INTER -OFFICE MEMORANDUM
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Honorable Members of the
City Commission
Joseph R. Grassie
City Manager
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Grant Applications
Foreign Tourism Promotion
REFERENCES•
ENCLOSURES
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Two resolutions have been placed on the Commission Agenda for September 23 which
ratify the submission of two grant applications to the U.S. Travel Service, Depart-
ment of Commerce, to promote foreign tourism to Miami.
An application was subinit.ted on August t , J976, requesting $25,000 in Federal funds
to expand the Canadian Advertising Campaign. Canadians visiting the City of Miami,
while high in number, showed a decline during 1974-75. However, recent figures in-
dicate this downward trend has now been reversed. The City needs to expand its
Canadian promotional efforts if we are to achieve the Pre-1974 level of Canadian
visitors.
The second application was submitted on September 1, 1976, requesting $5,955 in
Federal funds to finance the preparation of a 16mm film designed to promote tourism
in Greater Miami by emphasizing the area's attraction for foreign visitors as a
unique place to shop for goods and products. The dollar -for -dollar match for both
of these Grant Applications will he met by the FY77 budget for the Publicity Department.
The Greater Miami area currently receives an estimated 12 million tourists annually,
close to one-half million of which are foreign visitors. For the period 1971 to 1975,
the average yearly rate of growth of this foreign tourism is nearly 12 The average
length of stay is 11.3 days per person, and the average daily monies expenditure is
$38.81 per person. 1n general economic terms, approximately 63% of the Dade County
Gross Product is directly or indirectly related to the tourism industry.
These grants can help maintain the foreign tourism so critical to the economic
health of the Greater Miami area.