HomeMy WebLinkAboutM-76-0598-ADOWNTOWN DEVELOPMENT AUTHORITY
1616 ONE BISCAYNE TOWER MIAMI, FLORIDA 33131 TEL. (305) 5796675
CONSTITUTIONAL AMENDMENT PROMOTIONAL CAMPAIGN
Proposed Organization for the Campaign:
It is my suggestion that participating organizations (public and
private) create a "CITIZENS FOR BETTER COMMUNITIES" Committee, or
some other "CITIZENS" committee to be the "official" campaign
organization. This committee would enter into contracts for services
from a professional consultant, receive contributions, open a bank
account, register with the Secretary of State, file necessary "campaign
expenditure reports", maintain all records, and specifically direct the
total campaign.
I believe this Citizens Committee approach is preferable for at least
two reasons:
1. There are several "liabilities" for a public agency (or city)
to promote and directly handle an admitted promotional effort.
There will undoubtedly be criticism from some sources claiming
that we may be spending "public funds". (it makes no difference
that those claims be untrue.)
2. The advertising program would undoubtedly be better received
if they are placed and signed (as required by law) by a Citizens
Committee.
rn addition to the "official" campaign committee, T would suggest we
enlist "Honorary Committee Members" from all of Florida's leading
citizens and organizations as supporters. These names would be
helpful in enlisting voter approval of the amendment.
***** NOTES *****
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DOWNTOWN DEVELOPMENT AUTHORITY
1616 ONE BISCAYNE TOWER ` MIAMI, FLORIDA 33131 ,' TEL. (305) 579 6675
TENTATIVE BUDGET
PROMOTIONAL PROGRAM FOR CONSTITUTIONAL AMENDMENT
EXPENDITURES:
Consultant
Includes P. R., placing advertising at net billing rates;
advertising design and layout; organize speakers bureau; arrange
meetings with at least 15 editorial boards; hold press conferences
in at least 10 cities; prepare and distribute press kits; prepare
prepare and distribute press releases; arrange talk shows on radio
and television; prepare program for dissemination through public
television; prepare and distribute "informational" PSA and
"actualities" for radio; obtain written organizational endorsements
from state-wide organizations; obtain endorsements in organizations
publications and advertising for the amendment; production of media
information and tapes; raise $25,000 toward campaign in addition
to those funds raised by others.
Committee Staff, full time secretary to Committee,
responsible for records & reports (16 weeks X $150.)
Ad Campaign composition and reproduction
Travel & Lodging expenses (including Speakers Bureau)
Print Media Advertising
- Newspapers, circulation 50,000 (250 col. inches)
- Daily newspapers, circulation under 50,000
(150 col. inches)
- Weekly newspapers (100 col. inches)
Prior legislation expenses
Printing, production of media material & Mailings
$20,000.00
2,500.00
5,000.00
5,000.00
60,000.00
20,000.00
15,000.00
5,000.00
10,000.00
Total Campaign Expenses 142,500.00
PROJECTED RECEIPTS
Responsibility for raising funds to support this campaign will
primarily rest with Florida Downtown Development Association
members and others that may be encouraged. A possible alloca-
tion of fund raising responsibility is as follows:
1. Consultants
2. Miami -Dade area
3. Ft. Lauderdale/Broward area
4. Jacksonville area
5. Tampa area
6. Orlando area
7. Tallahassee area
8. Pensacola area
9. Daytona area
10. Clearwater area
11. West Palm Beach area
12. St. Petersburg area
$ 25,000.00
25,000.00
20,000.00
20,000.00
15,000.00
10,000.00
10,000.00
10,000.00
10,000.00
5,000.00
5,000.00
5,000.00
Population
1,259,000
612,000
513,000
484,000
344,000
103,000
201,000
169,000
515,000
345,000
(Hi11sbr"_
Total Potential Receipts $160,000.00
Special Note:
-f funding is in excess of Budgeted Expenses, same can be
used for:
- Statewide radio blitz last 4 days
- Pay expenses for development of Enabling Legislation
Maximum legal contribution from individuals, corporations and
Associations is $3,000.00