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HomeMy WebLinkAboutM-77-0304Joseph R. Grassic City Manager Charles Ctuiniton Assistant City Manager April 1, 1977 Trade Fair of the Americas Proposed Project Budget Enclosed for your review is the proposed budget for the Trade Fair o the Americas. The Trade Fair of the Americas is unique in several respects, the major one being its limited participation to OAS member countries. This means that only one major industrial nation, the US, will have exhibits in the fair. It is also the first trade fair of its kind to be held in the US, and the first to be sponsored by a local government. The transferability of comparative data to this project therefore has limited applicability, However, conversations with Mr, Oscar Perez of the Bogota International Fai.r indicate that our estimated costs and revenues are in relative pro- portion to those of larger fairs. All of the figures stated in the budget have been determined through a pragmatic analysis of requirements based on the new site of the Miami International Merchandise Mart approved by the City Commission on March 24. Revenues have been projected conservatively based on previous trade show experience in Miami. The General Public Admission Fee figures, for ex- ample, represent approximately (0' of attendance and revenues for the boat and home furnishing shows held at Dinner Key Auditorium. The trade fair is not geared primarily to the general public but is targeted to attract selected buyers. For this reason conservative attendance/revenue figures are projected. Estimated expenses include a possible cost of $100,000.00 for a market research survey to be conducted by CIPC. As explained on P. la this cost will not actually be incurred unless the City receives the EI)A Technical Assistance Grant covering the market survey. If this grant is not ap- proved, $100,000.00 will be subtracted from the budgeted expenses, there- by reducing the projected deficit from $ 81,000.00 to $281,000.00. 1t should be noted that there wi11 be financial support from the State of Florida, Dade County and the Federal Government in addition to the City's past and continuing committments to the project. Additional funding possi- bilities arc also being explored in the private sector of US industry. However, to develop all of these activities further, we now need assurance _z_ of City support for the project, The enclosed budget projects a possible differential between expenses and revenues of $350,000,00. , However as revenues from the State of rlorida, bade County, commercial exhibitors, etc, will not be forthcom- ing until Late 1977 or early 1978, there is a short term cash flow requirement of $750,000.00, most of which will be reim- bursed to the City later, in the first half of the next fiscal year. Certain activities such as the advertising campaign, contrac- tual services, administrative costs, and others must be maid for or funded now, before expected funding from non -City sources becomes operational, I therefore recommend the following, A. That the City guarantee up to $3S0,000,00 for this project which is the difference between estimated revenues and projected expenses. B. That a reimburseablc fund or S750,000,00 be established and funded at this time to pay immediate and on -going expenses. It is estimated that $400,000.00 of these funds will be reimbursed to the City by the end of March 1978. The Trade Fair of the Americas has been under study and discus- sion since last July. Considerable progress towards its reali:a- tion has been made and we are now at the critical juncture where the decision to proceed or stop must be made. CCsmc 1 TRADE FAIR OF THE AMIiRICAS A 1'RO.JECT OF THE CITY or M I \MT IN COOPERATION WITH THE ORGANIZATIt)N OF AMERICAN STATES PROPOSED BUDGET City of Miami Coordinator Evelio Ley ti Associates, Inc. 12() N. Biscayne Boulevard Suite 2502 Miami, 'Florida 33132 Apri 1 1, 1977 C O N T E N T 5 Page Trade Fair of the Americas a Synopsis 1 Preamble 5 Summary of Estimated Budget 6 Estimated Budget Expenses 8 I - Operational Costs 8 II - Advertising 9 III - Administrative and Supportive Professional Services 10 IV - Contractual Services 13 Summary of Estimated Revenues 15 Attachments Rental of Commercial Exhibit Space 16 Rental of Retail Stands 17 General Public Admission Fees 18 Major Business Contributions 19 Sale of Advertising Space 20 Seminar Registration Fees 21 TRADE FAIR OF THE AMERICAS A SYNOPSIS In December, 1975, a group of Floridians including Governor Askew and Mayor Ferre took part in a bicentennial visit to Venezuela and Colombia. This visit reaffirmed the conviction to develop Florida's and Miami's roles in relations between the United Stated and Latin America. This affirmed conviction was subsequently considered by members of the Miami City Commission and in September of 1976, the Commission decided to explore the feasibility of an inter -American trade fair as a means of achieving this objective. At that time, the City Commission contracted with the firm of Evelio Ley and Associates as project coordinator to determine, among other things, if such a fair could become a reality. It was necessary at the start to ascertain the interest of other nations of the hemisphere in a trade fair in Miami, and to this end contact was made with the Organiza- tions of American States (OAS) and its office of trade, the Inter -American Export Promotion Center CIPE). The most efficient means to gauge this potential interest was to convene a meeting of the National Export Directors of the OAS member states. A workshop was scheduled for December 6-8, 1976, and the response surpassed expectations when twenty- one of the twenty-four countries sent delegates. The consensus of virtually all of the tepresentatives was that a trade fait in Miami would be of great interest to their respective doun� tries and they unanimously welcomed the City's idea of pro- viding a facility through which they might expand their exports to the U. S. market. Further study was needed to answer the delegates' questions and to resolve issues they raised regarding the fair, its organization, ogvernmental and community support, site location, adequacy of facilities, and the assurance of the participation of major American buyers. The stage was thus set for more exploratory, and liaison work. The signifi- cant activities accomplished or in progress are: 1. Formation of Advisory Committees 2. Replies to the questions and issues presented by The National Export Directors 3. A Project Prospectus 4. Rules and Regulations for the Fair 5. Site Selection 6. Contacts with Buyers Organizations 7. Product Selection 8. Contacts with Government Agencies 9. Contacts with Private Sector Firms 10. Contacts with Community Leaders and Associations 11. Preparation of Publicity Materials 12. Preparation of Press information Materials 13, Apprising Federal, State and Local Governrneht Representatives of the Trade Fair Encouraged by the enthusiasm of the National EXport Directors in the Workshop, the City Commission formalized an agreement with the Organization of American States and on January 19, 1977, the Secretary General of the Organization of American States, Ambassador Alejandro Orfila and Mayor Ferre signed this agreement in Washington, D. C. Official invitations to participate in the TRADE FAIR OF THE AMERICAS were then sent to all of the OAS member countries, along with the project prospectus providing information on the Trade Fair. The date of May 30 was set as the deadline for receiving the confirmation of each nation's participation. Individual manufacturers have until January, 1978 to register as exhibitors. Work continues with the buyers who participated in the workshop in the further selection of products that will be exhibited. Five locations were considered possible sites for the trade fair and after serious consideration of such factors as cost, timing, availability, size, and others, the Miami International Trade Mart's new Expo -Center was recommended by the Manager and approved by the Commission at its meeting of March 24, 1977. A final letter of agreement between the City and the Miami International Merchandise Mart is in prepara- tion and will be forwarded to the Commission next week. The cooperation and support of county, state and federal government agencies have been requested and appear to be forthcoming, Governor Askew, for example, has included in his 1977-78 budget the amount of $150,000 to assist in the Trade Fair of the Americas. This project budget is simultaneously a financial synopsis of what has been accomplished and at the same a projection of the larger task that lies ahead. Once the decision is made with regard to the budget, preparations will accelerate along several lines. Amont these are the final selection of products, conclusion of negotiations with ex- hibitors, arrangements for the design and decoration of the fair site, preparation of exhibit areas, advertising, invita- tion of buyers, preparation of the trade fair catalogue, preparation of seminars, and numberous other activities related to the trade fair. P REmt3LE International Trade Fairs do not, as a rule, pay for themselves. This is particularly true in their early stages when sponsorship costs greatly exceed revenues produced. The returns on Trade Pair investments are long range and their benefits accrue prima- rily to the conimunity as a whole, and only secondarily are they a generative source of revenues to the puhl is sector sponsor. The multiplier effects of Trade Fairs are dispersed throughout the host economy and these investments may he regarded as seed money for the community's economic growth, It would therefore not be realistic to expect this first experi- mental venture to break even financially. if the FAIR is to be repeated on a biennial basis, it may not reach its financial break even point until the third, or perhaps fourth, fair. 13y that tirie, the reputat ion gained by the City, and having; adequate permanent Fair grounds should enable future Fairs to be run on a self sustaining basis. They may even become net revenue earners for the City. Long before this point is reached, however, the indirect and greater results of the TRADE 1:111t's multiplier effect will he perceived through the increased use of Miami's sea and air port facilities, higher hotel occupancy, increased retail sales, ad- ditional international hanking transactions and greater employ- ment through the fuller utilization of the City and County's commercial, financial :ind touristic infrastructure. SUMMARY OF ESTIMATEb BUDGET TRADE FAIR SITE-MIAMI INTERNATIONAL MERCHANDISE MART ESTIMATED EXPENSES - Trade Fair SiteOperational Costs II - Advertising Campaign III - Administrative and Supportive Professional Services IV - Contractual Services $ 112,500,00 . 325,000.00 • 327,500,00 . 78,000,00 $ 843,000.00 Miscellaneous - 500 42,000.00 Contingency - 10' 840000,00 CIPE's Market Research Survey (Note 1) 100,000,00 Total Estimated Expenses ESTIMATED REVENUES Direct Fair Generated Revenues Rental of Commercial Exhibit Space S 150,000.00 Rental of Retail Stands 25,000.00 General Public Admission Fees 108,000.00 Sale of Advertising Space (catalogues) 20,000.00 Seminar Registration Fees 10,000.00 Other I:evenues Major Business Contributions State of Florida;budgeted by the Division of Economic Develop- ment Dade County;supported partially in kind support and in cash $ 313,000.00 75,000.00 150,000.00 150,000.00 Sl,069,000.00 Total Estimated Revenues 088,000.00 rxcrss OF ESTIMAfED EXPENSES OVER ESTIMATLD RIAENUES NOTE: 1) I)tue to the lack of: funds allocated to the TRADE FAIR project in C] PEs s budgets the Executive ive Director of CII'E has requested 'financial stfpport to conduct a market research survey in Latin America and the Caribbean, The cost of this study is S100,000.00 and it would involve an analysis of Latin :America manu- facturers to identify products and manufacturers within the selected product categories that have exhort potential to the Uni.tcd States market. The authorization of this amount is contingent. upon obtaining an E.D.A. technical assistance grant, of which this market study is a part and for which an application is in process at the present time. 2) Estimated revenues projected in this budget have been calculated on a conservative basis and may exceed the stated figures by a factor of ten to fifteen percent. TRADE FAIR 01F THE \MliltIC:AS ESTIMATED BUDGET EXPENSES P0k THE PROPOSED SITE-MI:A'll 1NT! 12`ATI0.:Al. '11:RCIL\ 11ISli MART I TRADE FAIR SITE: OPERATIO,`:\i. COSTS Rental: (Electricity, air conditioning, water) S 10,001).00 Site Inmprovement and Special Adaptation: (Illumination, P.A. Sound System) 10, 000. 00 Decoration: (FAIR ;rounds decor, directional. signs) 46,000.00 Communications: (Telex and phone installation and t City use) ..,5t.0.Ot) Equipment: (Fork lifts, hoists, chairs, tables, others) 6,0(11).00 Maintenance: (Janitorial, electric, carpentry) 7,000.00 Transportation and Parking: (Shuttle buses, parking attendants) 25,00O.00 'total Allocation: S112,S00.00 "Operational Costs" cover all expenses related to the physical Prt.'pat'at ion, mounting, decoration, use, maintenance, logistics, and dismantling of the T1t:11)1i FAIR. While most of the above petits are sells explanatory, some may require further clarification, The rental fee is a direct (al- though nominal) payment to thr Merchandise Mart for out of pock- et costs in the four (4) week use or its Expo -Center, Site im- lirovcment ,nnd adaptation cover special indoor and outdoor light- ing arrangements, a public address system, materials and labor for their installation and personnel for their operation, beto- ration refers to the general decor of the AlFrounds and not to individual exhibits, included in this are directional signs to the P.\[1t, and on site information booths, banners, bunting, flags, etc, "Equipment" includes the rental of machinery and furniture for the general use in the FAIR. "Maintenance, Transportation and Parking" costs will be mainly wages for those involved, and the cost of shuttle buses, lI - :\DVERTISIN(i Advertising Printing Direct Ma i 1 Adv. Campaign (posta,>e) Promotional 'Travel Expenses S250,000.00 30, 000. 00 50,000.00 15,000.01) .47,i,i)l)0.00 AIly expenses incurred 1n preparing, writing, developing and editing the not ions and texts used in the direct mailing to buyers and importers, as well as notions and texts used in brochures, leaflets and newsletters are included 1n the allo- cation for Administrative and Supportive Professional Services. As this will be the first TRADE FAIR of its kind in the United States, to which all of the Organization of American States member countries Have been invited, advertising will have to be more extensive and intensive than it will be in subsequent fairs. As a point of reference, it can be rioted that the Government of Mexico budgets $500,000.00 for the publicity and promotion, in the United States alone, of its annual fair in San Antonio, Texas. A\ major domestic and international advertising program would consist of. 1) Direct mailing to buyers and importers in the U.S. and to producers in Latin America and the Caribbean; ?) \n advertising campaign in support or the direct mailing con- tacts with U.S. buyers and Latin :American producers through: a) Advertising in domestic trade journals and business magazines, b) Dioramas and posters in major international airports and major trade shorts, 11S Embassies, Consulates and local Chamber of Commerce. 10 c) Press releases through international and domestic information press services, 3) Printing of ten (10) newsletters, a catalog (10,000 copies), brochures, invitations and pamphlets. 4 Note: Proposal for advertising; plans and estimates along the ahove mentioned 1 ines have been requested of: Young 6 Rubic.iv International, Ted Bates International, Leeds Advertising Incorporated of Miami and Com-rnu-ni-cate of Mi:nni.. Transportation Displays Incorporated has submitted a proposal for dioramas and posters in International Airports through- out the Hemisphere for S100,251 00 for six (6) months display, and S143,065 for nine (9) months of display. City of Miami representatives will visit a few pre selected countries to promote the TRADE FAIR among official sectors and private enterprises. At the suggestion of major department store directors, an invitation will be extended to a.i limited number of specialized and well-known national buyers and speakers to attend the TR:11)L FAIR R as guests of the City of Miami This is intended to attract the four buyers who parti- cipated in the Workshop who represent 7,000 retail out- lets, and a few other buyers of nationwide chain stores. III - AI)MINIS'1'It\TTVI: AND SUPPORTIVE PROIFES,SIOti.11. :SERVICES 1) General Planning, organizing and coordinating process S 257,500.00 ') interior Design and Layout ;Manager 32,000.0(0 3) I re i ght Forwarding Services 15,300.00 4) International (Fair Consultant 1(1,000.00 5) .Medical Services 3,000 00 i) Translation Services 9,500.00 Total Allocation: S 32 ,500.00 11 - 1) General Planning, organizing and coordinating pt'occsst Projected costs for the organization and administration of the TRADE FAIR OF THE A'1I kE..C:AS tti i 11 be incurred i t the following areas, totaling an estimated 20,500 man- hours, covering a period of about eighteen (18) months of which about twenty (20) percent of time and money have been used at the present time, a) Management team b) Secretarial and clerical staff c) Fixed and administrative costs d) Variable overhead cots c) Related out of pocket expenses a) The Management Team will be responsible for the planning organization, development and coordina- tion o1' all integral phases and functions of the TRADE FAIR. Management services will include the general coordination and supervision of such matters aS product selection, transportation, space rentals, publicity, buyer coordination, freight forwarding, seminar preparation, personnel, design and decora- tions, and administration of the T1t:1111i FAIR, It will also include, i f necessary, the services of a US Customs Supervisor to facilitate Customs clear- ance, and to oveI'See the payment of duties for goods sold. It is probable that part of this salary will have to be reimbursed to the Customs Service. :1n accounting and cont rol system will be synchronized with the organisational structure and it will serve in the process and analysis of all financial and statistical data reports and statements required and produced by the '1'R.\I)1: FAIR. R. b) Secretarial and clerical staff, services include a group of supporting personnel necessary to provide the required manpower for the development of the FAIR. c) Fixed and administrative costs; include expenditures such as, insurance, salaries, rent, telephone and others. d) Variable overhead costs; include costs which will fluctuate 111 direct proportion to changes 111 the related activity, such :Is: payroll taxes, fringe benefits, travel, reproduction services, telex and telephone usage, etc. 12 e) Related out of pocket expenses include all other specific expenditures directly related to the FAIR which will 1)e reimbursed :as in- curred, Total of above services: $257,S00,00 Interior Design and Layout Manager: .\ Design and Layout Manager has been requested on loan from the Agency of Intertirtti_onal Development (:1I1)) in Washington, DC to the City of Miami. Ile is Mr, Richard Wol ford, a specialist in the interior design of trade fairs. Among his many accomplishments was the recent Bicentennial Exhibition of NASA at Cape Kennedy. His services will greatly aid the development and design of the TRADE FAIR. It' :\I1) is unable to provide his services on loan, they will be contracted by the FAIR at the fol- lowing estimated cost. Total of above services: S 32,000,00 3) Freight Forwarding Services: Another supportive professional service will be a Freight forwarding coinpany which will assist the participants in the FAIR. Its sole responsibility will be the coordination of the movement ;and han- dling of merchandise from the port of arrival, to warehouse storage, to the FAIR site and back again to the Port. Total of above services: 4) International Fair Consultant: 15,50(:0.00 To advise on the coordination and development of the event, arrangements have been made to contract the services of Mr. Oscar Pere~, Executive Director of the International lair of Bogota, Colombia. Mr. Perez, who attended the Inter -American Trade Workshop in December, 1976, in Miami, wi11 he available on a part time consultant basis to supervise the different stages of development lent i 1 four weeks before the event , at which time he will hegira working on a full time basis until the end of the FAIR. Total of above services: 5) Medical Services: Jo cover any emergencies, a complete mnedical. stiff $ 1 (1 , (1(1(1, (1(1 13 Dill be provided at the FAIR site and will include doctors, nurses, ambulance services, etc, Total of above services. $ 3,000,00 Translation Services: Translation services will be needed to facilitate the different marketing workshops and numerous business meetings and transactions held during the FAIR by buyers and exhibitors, Total of above services: fi 9,500,00 IV - CONTRACTUAL SERVICES Supporting Personnel Sccuri tv Services Insurance Supporting Personnel: S 48,000.00 15,000,00 15,000.00 78,000.00 The cost of providing for the services of guides, escorts, information clerks, secretarial services, receptionists, etc., during the twelve (12) days of the FAIR,will have to be funded if not provided by the different local sources, such as cite, county and private industry. An estimated 9,600 man-hours are rog,iir:d for this service 2) Security Services: During the twelve' days of the TRADE FAIR, additional security will be provided above that furn i shed by the `Lerch:lnd i se Mart. Furthermore, some security will be available before the event begins and after. - wards till :111 merchandise is removed. This wi11 require an estimated 2,(188 111;111-hours. Total of above services: $ 15,000.00 ) Insurance.: Insurance coverage will include third party public liability; cat-e, custody and control liability; property insurance and Workmen's Compensation for temporary employees Total of above services (estimated) $ 15)000,00 15 SUMMARY OF ESTIMATED REVENUES ATTACHMENTS 1. Rental of Commercial Exhibit Arca Rental of Retail Stands (average) 3. General Public :Admission Foe (estimate) 4. Major Business Contributions 5. Sale of advertising Space (catalogues) 6 Seminar Registration Fees (average) State of Florida:i3ud1:_ctcd by the Division of Economic Development Dade County: Partially in kind support and partially in cash AMOUNT $ 150,000,00 25,000.00 108,000.00 75,000.00 20 000.00 10,000.00 150,000.00 150,000.00 TOT.11, EST1.`,1.11'1:11 REVENUES $ 688,000.00 16 ATTACHMENT ON1 RENTAL OF COMMERCIAL (AL EXHIBIT S 1 A( E Commercial exhibitors will hair two rental options for exhibit space in the EXPO -CENTER. 1. Preferred Exhibit Space ii t $50. 00 per square meter (`j 5. 0f) per square foot) 2. Normal Exhibit Space at S50.00 per square motet' (S3.00 per square toot) 1t was requested and agreed in the Inter -American Trade Fair Workshop that each participating country would receive, if it so requested, 100 square meters for a national exhibit tree of charge. This is an indirect form of subsidy to the smaller nations, and also will provide one general arca where all countries may he represented equally. This central exhibit area will be the focal point of the TRADE PAIR and mint be located on the ground floor. The Ground floor of the EXPO -CENTER has a total of 50,000 square feet (5,000 square )meters) of gross space. Thirty percent of this, 1.5,000 square feet (1,500 square meters) must he used for aisles and passageways leaving a not usable exhibit area of 35,000 square feet or 3,50() square meters. Of this amount, the rent free, national exhibit area for the twenty expected participating countries will require an additional 0,000 square feet or I1(JI) square meters. The remaining rentable exhibit space on the ground floor will, therefore, he 15,000 square feet (1,500 square meters), If one thousand square meters of the ground floor Preferred Exhibit Space is rented at $O . 01) per square meter, and S00 square meters of Normal Exhibit Space is rented at $ 50.00 per square meter, this will produce revenues for the rental of ground floor commercial exhibit space totaling $05,000.00 The Second floor of the EXPO -CENTER has 50,000 gross square feet (5,1)00 square meters). Discounting 30°, of this space for aisles, corridors, etc. , leaves a not rentable exhibit space of 55,000 square feet (3,51)0 square meters) . Ono thousand square meters of Preferred Exhibit Space will he rented at $50.00 per square meter Yielding $50,01)1).00 and 2,500 square meters of Normal lixhibit Space will be rented at S50.(11) per square meter producing $7 5,1)00.00. The total of rental fccs for space on the second floor would amount to S12 5,1)01).1)1) Rental of 100". 01 the net usable space on the ground and second floor's would therefore total S1 `.)0,00t).111). However it is 1 ossi11Ie that SOLI)' Of the more r'eiriote cornet' spaces may not be rented, and allowing for a non -rental factor of approximately 20`;,, proiected total revenues would he $ 1 51) , 000. 00 . 17 ATTACHMENT TWO RENTAL Or RETAIL STANDS Rental of stands for the retail solo o1- imported and domestic' Merchandise Will yield direct revenues to the City and will provide an added, and perhaps primary, attraction for the general public. Rules governit1 the typosof retail stands td 1 1 have to be established and observed. The retail stands will not only provide a source of revenues in themselves, but tvi11 also be a major stimulus to attract the general public and therefore increase gate admission fees. A rental fee of S(00.00 per stand for the twelve day duration of the FAIR is considered equitable. While the exact number of rentals is not yet l:riru:n, projected income can be estimated on the following basis: No. of Stands X Rental Fee - Cost/Stand Income 100 S000.00 90) 600.00 S(1 600,00 (60 600.00 50 600,0(1 10 600.00 lO 600 , 00 n 60(1.0') 1(l htll),00 1 (), 00(1 9,000 S,tl(11) ',nO1) 6,000 5,000 1,000 3,000 2,000 1,n0() ti50,000 15,000 10,000 55,000 30,000 25,000+ _0,000 15,0no 1 n, nn0 5, 0t1p :': The estimated noutlt i n;.1 rest to the City is S100.00 per stand of an approximate area of 120 square feet. + ;1Ve raise projected income. 18 ATTACHMENT THREE GENERAL PUBLIC ADMISSION FEES A gate admission fee of $2, 50 per adult and S1.00 per child ($2.00 average) will be charged to the general public. The retail stands soiling imported artifacts, leather goods, handicrafts and tourist items will have an important role in stimulating; attendance by the general public, The large wholesale exhibits will be of interest primarily to the commercialbuyers while the popular attraction for the generalpublic will be the retail exhibit stands selling im- ported artifacts and handicraft items. 13:ised on the proposed schedule and past experience at Dinner Key 'Trade Shows, the following attendance and gate fees are projected: I) _ Date Wed. rch 8 Thu. 'March 9 Fri. 'larch 10 Sat . Ma rch 11 Sun . March 1 2 Von, ;larch 13 I'ue . March 14 iced. .1arch 13 I`hu. M;i rch 1( lFri_. 1 re 1- Sat. ,`larch 1S Sun. ',larch 19 Open to the public Official Inauguration Buyers only Buyer.: AM, Public: PM Buyers ;; Public all day Buyers (, Public all day Buyers. :1M, Public: 1'M „ „ „ fl Buyers ,; Public all „ day Gate No, of Fee Visitors S2.00 4,000 2.00 10,000 2.00 10,000 2 . (10 3,000 2.00 3,000 2.00 3,000 2.00 3,000 2,00 4,000 2.00 8,000 2.00 6,000 54,000 Revenue $ s,0on 20,000 20,000 6,000 6,000 6,000 6,000 8,000 16,000 12,000 $108,000 19 ATTACI•IM1iNT FOUR MAJOR BUSINESS CONTRIBUTIONS Numerous local, state and national businesses id11 enjoy direct and indirect benefits from the TRADE LAIR. Com- panies in such fields as freight forwarding, maritime shipping lines, air passenger and freight traffic, and Inter -American fiance are among these. In conversations with members of the Action Committee of the Greater Miami (Clamber of Commerce, the View has been expressed that a substantial degree of involvement in the forth of contributions can be expected from business firms in these sectors. ESTIMATED 'TC)'I':1I; OF CONTRIBUTIONS: $ 5, Oi)r). r)t) 20 ATTAcii1E T 1 tvt SALE: OF ADVERTISINCI SPACE A TRAOE F:1IR catalogue will be produced as another means of ftlnd raising, The catalogue will include articles, statis- tical data, informational materials and advertising related to international trade, travel and finance, The catalogue is now planned to he 240 pages with 1(11) pages of advertising space. Ten thousand copies will he printed and estimated revenues generated from the sale of ndvert is i n ; are projected at S 0,00t).0t). Estimated Revenues from Catalogue: S 20,000.00 21 ATTACHMENT 'T six S1i`1iNAR REGISTRATION FEES :1 unique feature of the '1'ItA1t1: 11IR 01F THE A 11:RIC:AS will he The International Trade Seminar developed especially for this FAIR and targeted toward the Latin American i1 or Caribbean manufacturer interested in expanding, adapting or diversifying his export sales to the U. S. market. The seminar will consist of 25 lecture hours given over a five day period during the FAIR. It will cover such subjects as the Generalized System of Preferences, II.S. Customs Regulations, Regional U.S. Market Studies, Consumer Preferences, 1i;lrketing Requirements in thc' U.S., Commercial, Financial, and Transpor- tation Facilities in the Greater \liclmi Area. The Seminar will he developed with the collaboration of local and state universities and will receive guidance from CIP1:. in- dividual study !;routs wi 1 1. not exceed 25 participants to conserve the didactic ambience of a seminar. There may, however, he nu- merous (up to five) groups taking the Seminar at alternate hours during the TRADE FAIR. The Seminar has the potenti:ll of devloping into an independently viable international study proram which conceivably could dove- tail with the City of ''liami and the i1.1. international Conference Center. :1 registration of of ' 150.00 will he charged to participants in this first rst program and estimated revenues are projected as follows: No. of Groups 5 (25 4 3 1 each 1 Registration i'.e S150.00 1 5+) , 110 150.0(1 15(1.no 15(1.(1(1 cross Revenue S 15,750.00 15,000.00 11,250.00 7,500,00 3,75O.(11) Average projected: :'0 participants or S1(1,(1(1(1.(10.