HomeMy WebLinkAboutCRA-R-23-0012 Findings MemoCITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORANDUM
Humberto Gonzalez DATE: March 15, 2023
Executive Director
OMNI CRA
SUBJECT: Findings Memo for the accessing
of the Adrianne Arsht Center
Solicitation for On Premise Digital
Media Program
Annie Perez, CPPQ
Director/Chief Procurement Officer REFERE Solicitation Documents
Procurement Department
Background:
On December 3, 2020, the Adrienne Arsht Center Trust Inc. ("Adrienne Arsht"), issued an Invitation for
Bid to New Tradition Media ("New Tradition"), and Orange Barrel Media, LLC ("Orange Barrel") to obtain
proposals from experienced and qualified firms for the provision of On Premise Digital Media Program
(see Exhibits A & B) following the Procurement Policy as stated in the Operating and Management
Agreement, which was approved by Board of County Commissioners (see Exhibit C). The Bids were due
January 15, 2021, both New Tradition, and Orange Barrel submitted Proposals (see Exhibits D & E).
These Proposals were reviewed and evaluated on January 27, 2021, per the Evaluation Results provided
by Adrienne Arsht (see Exhibit F). On February17, 2021 Adrienne Arsht sent out letters to New Tradition,
and Orange Barrel informing them both of the review and consideration of the proposal and notification
to Orange Barrel of formal contract negotiations (see Exhibits G & H).
Before an agreement was reached with Orange Barrel, Adrienne Arsht contacted Assistant County
Attorney Monica Rizo to address the relationship between Orange Barrel and the potential provision and
management of digital media screens around the Arsht Center (see Exhibit I). The License Agreement
("Agreement") between Adrianne Arsht and Orange Barrel was signed September 29, 2021 (see Exhibit
J). This agreement requires no capital commitment from Adrianne Arsht and Orange Barrel assumes all
the compliance and responsibility. Additionally, pursuant to Section 2 of said Agreement, the Agreement
may be terminated if the License fee commencement date does not occur within eighteen (18) months
following the effective date of the Agreement.
Recommendation:
The methods used by Adrienne Arsht mirrors the City of Miami Procurement Code ("Code") Section 18-
86 titled Competitive Negotiations/Competitive Sealed Proposals, and Section 18-111 titled Contracts
with other governmental entities. Therefor-; the OMNI CRA may access this Agreement if it is in its best
interest.
APPROVED:
Humberto Gonzalez
Executive Director, OMNI CRA
AP:ejf
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Date
c: George K. Wysong III, Division Chief, General Government and Land Use Division, City
Attorney's Office
Pablo Velez, Senior Assistant City Attorney
Yadissa A. Calderon, CPPB, NIGP-CPP, Assistant Director, Procurement