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HomeMy WebLinkAboutCRA-R-23-0007 Backup 2023-01-26New Washington Heights CDC Proposal Overtown FolkLife Friday February 2023- February 2024 Overview New Washington Heights CDC is pleased to submit this proposal to the Southeast Overtown/Park West Community Redevelopment Agency. Funding is requested to support Over town's FolkLife Fridays, a hidden jewel, the Over town 9th street mall is home to Folklife Friday, an open-air marketplace which serves as a hub of economic development activity within the Overtown community. Month on Friday of every month year-round, the marketplace is home to soul food, Hispanic and Caribbean food venders, entrepreneurial retailers, renowned entertainers, local DJ's and a mix of residents, professionals and tourist enjoying good food, fun in Miami's sun and a blend of pop, R&B, and oldies but goodies. Accomplishment To date, this unique economic development project attracts Overtown residents, employs locals, entertains professionals, and even invites those who grew up in Overtown a chance to come back to the neighborhood to support the area and witness the SEOPW CRA transformative projects come to life. A socio-economic driver of progress, folldife Friday's help businesses meet their monthly revenue goals. In addition, the festival provides the opportunity for broad -based community recognition, elected officials to meet and learn from residents, past attendees include the County and City Mayor, State representatives, Senators, School Board Members, and other elected and notable citizens. Rationale The Overtown 9th Street Mall was conceptualized by New Washington Heights CDC and community stakeholders in 1979 and was incorporated into the original SEOPW CRA redevelopment plan in 1981. It was put forth as an integral project to help rid the Overtown area of slum and blight and promote sustainable economic development activities in the area, the project has received investment by the SEOPW CRA over the last 10 years. Objectives • #1 Promote businesses within the Overtown Community • #2 Market the Overtown community as a cultural heritage tourist destination Scope Of Work New Washington Heights CDC will conceptualize, develop, implement, and operate an open-air marketplace festival to occur within the boundaries of the Historic Overtown folk Life District, an area bounded by NW 5th St, NW 14th St, NW 3rd Ave. The goals of the project are to: • Promote commerce • Support local businesses within the Overtown community • Diversity market and entertainment options for residents and surrounding communities • Market the SEOPW Redevelopment Area as a cultural heritage tourist destination Implementation Strategy The execution strategy incorporates proven methodologies, extremely qualified personnel, and a highly responsive approach to managing deliverables. The following is a description of our project methods, including how the project will be developed, a proposed timeline of events, and reasons for why we suggest developing the project as described. 1. The event will occur Twice a Monthly on Friday January -December from 12:OOpm - 10:OOpm. 2. A planned schedule of events will be prepared annually. 3. The events operations will be accessible and for the enjoyment of the public. 4. The event will actively engage businesses within and the Redevelopment Area to participate. 5. The marketing strategies used will include community -based efforts, attending area meetings, speaking with area businesses, social media, and radio as needed. 6. Efforts will be made to diversify participating vendor products, services, and pricing. 7. Efforts will be made to attract vendors who will sell branded items that represent Historic Overtown. Festival Line -UP Month Description January MLK Birthday Celebration February Black history Month Celebration March Women's History Month Celebration April Gospel Explosion May Spring Celebration June Summertime Family Reunion July BBQ Cook -Off Competition August Overtown Business Expo September Back to School October Halloween Fun Zone November Giving Thanks December Soul basel Deliverables Key project dates are outlined below. Dates are best guess estimates and are subject to change until a contract is executed. Description Time frame Duration Submit Reimbursement/ Payment request Monthly Jan -Dec Event Marketing Weekly Jan -Dec Recruit and confirm. Vendors Monthly Jan -Dec Recruit and confirm. Entertainment Monthly Jan -Dec 3 Budget Budget Line -Item Description PROPOSED BUDGET Permits -special events $ 1000 Insurance $ 4,000 Marketing / promotions/ public relations $ 17,000 Equipment rental/ stage $ 9,000 Entertainment $ 25,000 Sanitation- clean up $ 8,000 Sanitation -portable restrooms $ 12,000 Equipment table/ chairs $ 15,000 Supplies and materials $ 20,000 Management /operation fees $ 36,000 Program Assistant $ 26,000 Staffing $ 8,000 Fire $ 9,000 Police $ 10,000 Total $ 200,000 Thank you for your Consideration, JACKIE BELL Jackie Bell, Executive Director New Washington Heights CDC /// /c3 4 attachment for Plan of Action for COVID-19 Center for Disease Control Prevention. 5 New Washington Heights CDC. New Washington Heights Plan of Action for reopening post COVID-19. New Washington Heights CDC will be following all City of Miami, Miami Dade County, CDC, and Florida Department of Health guidelines regarding following Social Distancing. Plan of Action • Meet with the planning team to discuss the emergency operations plan. • Establish relationships with key community partners and stakeholders. • Promote the daily practice of everyday preventive actions. • Provide COVID-19 prevention supplies to event staff and participants. • Space all Tents at least 6 Feet apart from each other. • Have social distancing markings on the floor. • Promote messages that discourage people who are sick from attending events. • Identify a space that can be used to isolate staff or participants who may become ill at the event. • Identify actions to take in the need to postpone or cancel events. • Update and distribute timely and accurate emergency communication information. Meet with the planning team Emergency operations plans will be discussed and determined on how they may impact aspects of our events, such as personnel, security, services and activities, functions, and resources. We will work with the planning team to prepare for the key prevention strategies outlined in this guidance. A contingency plan will be developed that will address various scenarios which may be encountered during a COVID-19 outbreak. Establish relationships with key community partners and stakeholders. Form key relationships for events including the Florida Department of Health, community leaders, faith - based organizations, vendors, suppliers, hospitals, hotels, airlines, transportation companies, and law enforcement. Collaborate and coordinate with them on broader planning efforts. Contact the Florida Department of Health for a copy of their outbreak response and mitigation plan for the community. Participate in community -wide emergency preparedness activities. Promote the daily practice of everyday preventive actions. Use health messages and materials developed by the CDC or the Florida Depaitnient of Health to encourage event staff and participants to practice good personal health habits. Signs (physical and/or electronic) will be displayed throughout the event to provide frequent reminders to participants to engage in everyday preventive actions to help prevent the spread of COVID-19. These include: • Staying home when you are sick, except to get medical care. • Cover your coughs and sneezes with a tissue, and then throw the tissue in the trash. • Wash your hands often with soap and water for at least 20 seconds, especially after going to the bathroom; before eating; and after blowing your nose, coughing, or sneezing. If soap and water are not available, use hand sanitizer that contains at least 60% alcohol. • Avoid touching your eyes, nose, and mouth with unwashed hands. • Clean frequently touched surfaces and objects daily. • Handshakes and "high -fives" are often exchanged at meetings and sporting events and these can be ways in which COVID-19 can be transmitted from person to person. As a way of decreasing the social pressure to engage in these common behaviors, signs will be displayed (physical and/or electronic) that discourage these actions during the gathering. Provide COVID-19 prevention supplies to event staff and participants. • Prevention Supplies will be available for event staff and participants, such as hand sanitizing stations that contain at least 60% alcohol, tissues, trash baskets, disposable facemasks, and cleaners and disinfectants. • Routinely clean and disinfect surfaces and objects that are frequently touched. Consider alternatives for event staff and participants who are at increased risk for complications from COVID-19. Currently, older adults and persons with severe underlying health conditions are at increased risk for severe illness and complications from COVID-19. Organizers will reassign duties for higher -risk staff to have minimal contact with other persons. People in higher -risk groups should consult with their healthcare provider about attending events. Promote messages that discourage people who are sick from attending events. This will include electronic messages sent to attendees prior to attending the event as well as messages requesting that people leave events if they begin to have symptoms of COVID-19, which include fever, cough, and shortness of breath. Attendees will be encouraged to seek medical advice promptly by calling ahead to a doctor's office or emergency room to get guidance. An area will be designated and can be used to isolate staff or participants who may become ill at the event A space will be designated for staff and participants who may become sick and cannot leave the event immediately. We will work with partners, such as local hospitals, to create a plan for treating staff and participants who do not live nearby. If any staff member or participant becomes sick at an event, they will be separated from others as soon as possible. Event rescheduling. We will work closely with local public health officials to assess local capacities in the area. During a COVID-19 outbreak, resource limitations among local healthcare systems and/or law enforcement can influence the decision to postpone or cancel your events. If possible, we will plan alternative ways for participants to enjoy the event. Emergency communication information. Everyone in our chain of communication will be identified and systems will be established for sharing information with them. Up-to-date contact information for everyone in the chain of communication will be maintained. Marketing platforms will be used to help disseminate information. Key community partners and stakeholders will be updated regularly. Potential language, cultural, and disability barriers associated with communicating COVID-19 information to event staff and participants will be addresser. Information will be shared and will easily be understood by everyone attending the events. Follow-up after a COVID-19 Outbreak has ended A COVID-19 outbreak could last for a long time. When public health officials detennine that the outbreak has ended in our local community, we will work with them to identify criteria for scaling back COVID-19 prevention actions at your events. Base the criteria on slowing the outbreak in our local area. • We will evaluate the effectiveness of our emergency operations and communication plans • Gather feedback from event staff, participants (if possible), community partners, and stakeholders to improve plans. Identify any gaps in the plans and any needs you may have for additional resources. • Look for ways to expand community partnerships. Identify agencies or partners needed to help prepare for infectious disease outbreaks in the future and try to add them to our planning team.