HomeMy WebLinkAbout5127 Branding PresentationREBECCA WHITE
brand presentation
12 NOVEMBER 2018
BOARD OF DIRECTORS
OMNI CRA
KEY INFORMATION
Omni CRAs legally -mandated purpose is to alleviate the conditions
causing slum and blight, and to expand affordable housing. Under the
new leadership of Chairman Ken Russell and Executive Director Jason
Walker, Omni CRA has carefully realigned to focus on its true goals and
values and move toward fulfilling its real purpose.
The vision of the Omni CRA is to activate the neighborhood with a
diverse mix of housing, restaurants and retail, commercial buildings,
and public spaces, in a way that is beneficial for long-time residents and
newcomers, for businesses, developers, and the city as a whole. This
rebranding seeks to differentiate the Omni CRA from sister agencies as
well as highlight the renewed focus on its fundamental mission.
rebecca white design • 901.496.1035 • design@rebeccawhite.co
Goals
BRANDING RECOMMENDATION
Omni CRA has the opportunity to place goals, vision, and values
at the forefront of communication about the organization.
Vision Values
Clear slum and blight Activate the neighborhood with Realize neighborhood potential
Create employment opportunities housing, restaurants and retail, Beautify neighborhood
Expand affordable housing commercial buildings, public space Be an advocate / resource
DESIGN INSPIRATION
Holistic approach to urban environment
Common interest/ Common ground/ Intersections
Inclusive / Embracing/ Approachable
Birds -eye view
rebecca white design • 901.496.1035 • design@rebeccawhite.co
PRIMARY LOGO, HORIZONTAL
1i. Omni
'1111CRA
rebecca white design • 901.496.1035 • design@rebeccawhite.co
PRIMARY LOGO, VERTICAL
Omni
CRA
rebecca white design • 901.496.1035 • design@rebeccawhite.co
PRIMARY LOGOS, LIGHT COLOR
/1I
Omni
C R A
liPia Omni
44.0 C R
Vision
STORYTELLING ICONS
Opportunity
Helping the neighborhood Providing opportunities
live out its potential
for all residents
Activation
Beautifying
the neighborhood
Connection
Sharing resources
and knowledge
rebecca white design 901.496.1035 design@rebeccawhite.co
Omni
CRA
Omni
CRA
1401 N. Miami Ave
Miami, Florida 33136
Fr�
Omni
CRA
Omni Community Redevelopment Agency • Ken Russell, Chairman • Jason Walker, Executive Director
1401 N. Miami Ave Miami, FL 33136 • www.omnicra.com • 305.679.6868
COLLATERAL
Jason Walker I Executive Director
Omni Community Redvelopment Agency
jwalker@miamigov.com • 305.679.6869
1401 N. Miami Ave • Miami, FL 33136
Business cards, letterhead,
envelope, Word template
thank you!
rebecca white design • 901.496.1035 • design@rebeccawhite.co