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HomeMy WebLinkAbout5130 Backupinhabit ARTS + ENTERTAINMENT DISTRICT NRINVESTHENTS "The ARTS + ENTERTAINMENT DISTRICT sprung from the overwhelming feeling that Miami was in dire need of a sense of place." - NIR SHOSHANI, NR INVESTMENTS THE CONCEPT LAND {LAND} (noun) i. rural or farming areas, as contrasted with urban areas 2. ground or soil used as a basis for agriculture ;. a country or state q.. a conceptual area 5. particular sphere of activity or group of people LAN D 1 NG {LAN -DING} (noun) i. the act of a person or thing that lands 2. a place where people and goods can be landed from ;. an act of returning to the ground or another surface When considering the brand identity of a location in South Florida that would offer such a wide array of products and services we felt that it needed a strong name that would give it a sense oftimelessness. The name needed to appeal to the masses in a subtle commercial way that would intreigue not only locals but visitors as well . A name that is short and easily remembered. It also serves as a play on the word LAND, which is plays a key role in the entire concept as it focuses around the proper use ofland and what the land has to offer. By calling it THE LANDING, the sense that it is a destination to be reached, is clearly implied. THE CONCEPT THE LANDING is an urban farm and food incubator that will serve as a marketplace and learning platform for the community and local businesses. The infrastructure, created almost entirely out of shipping containers and other movable/temporary components, will house a fully functioning urban farm, locally sourced food market, versatile event space, and innovative design and learning center, NR Investments and Inhabit Earth, will create an ECONOMIC DRIVER and progressive CULTURAL ECOSYSTEM which caters to not only South Florida, but will garner national appeal. The scaleable and moveable components, can be transferred to one or more vacant lots elsewhere for continued use, allowing the investment to potentially continue it's benefits for decades to come. With the nation's growing desire to eat responsibly- grown, locally sourced foods, THE LANDING fills a void. It's central Miami location, overall concept and an engine powered by NR Investments and AE District Miami, THE LANDING will be a hub for cultural and educational programming, community engagement, and regeneration. THE LANDING will be A DESTINATION. THE WELLNESS MOVEMENT A GROWING INTEREST WELLNESS has lead to an increased interest to consume and invest in healthier food. Studies have shown that the majority of consumers are willing to pay more for their food, if it is locally sourced and/or organic. In a 2015' Nielsen Global Health & illness Survey polled approximately ;o,000 people online, and the data suggests that up to 88% ofthose polled are willing to pay more for healthier foods. Most ofthe food grown in South Florida is for export, leaving locals outside ofrural areas, with few locally -sourced options. A CULINARY DESTINATION THE FOOD AND RESTAURANT INDUSTRY in South Florida is in a state of constant growth and progress. With recent reports claiming that South Florida is becoming a CULINARY CITY, it's being compared to historically known culinary leaders such as Chicago, New York and Los Angeles. A national growing interest in South Florida's restaurants, paired with and a rising desire for locally sourced foods and produce, has increased necessity. South Florida has also experienced a noticeable increase in food influencers and food related events throughout the year. Anchoring this to the continued attention Miami is experiencing in the food and restaurant industries, THE LANDING is poised to become a new DESTINATION for residents and visitors alike. COMMUNITY & CULTURE CULTURE MATTERS. More than ever before, people are becoming increasingly interested in lifestyles full of cultural and educational opportunities that satisfy a yearning for meaningful experiences. Culinary and community experiences have always been foundations which bring people together. Experiences need to fill us emotionally, physically, and mentally. By creating a COMMUNITY -BASED PLATFORM, that educates and cultivates relationships through mindful local food production and thoughtfully curated programming, it bridges a much needed gap, on the LOCAL AND NATIONAL LEVEL. CASE STUDIES THE BlNlFITS Several projects and studies have shown evidence that the reactivation ofunderutilized land has lasting positive effects and can lead to permanent use. A prime example ofthis is MAGNOLIA SILOS. Two abandoned Silos located in Waco, Texas were purchased by Chip and Johanna Gaines ofHGTV's Fixer Upper. The expanded the property to include a garden, open event space, restaurant, bakery, local vendor space and shop. This year, with an average ofmore than ;o,000 visitors a week than The Alamo, MAGNOLIA MARKET draws about 1.6 MILLION PEOPLE, according to the Waco Convention and Visitors bureau. Those include four chartered buses that have carried tourists from New York to Waco over the past year. The Silos are the signature of a growing Waco company that now employs 600 people, according to the Greater Waco Chamber of Commerce. The concept has filled hotels, roiled the local housing market and fueled downtown development. Tourism officials say attendance at Waco -area attraction is estimated to be 2.6 million this year, a fourfold increase over 2015, the Convention and Visitors Bureau reports. Hotel occupancy rates in the area were 75.5%, the second -highest in the state, and hundreds ofnew hotel rooms are under development. The area is now dubbed "THE SILO DISTRICT" and has incorporated a free trolly system for easy access from surrounding areas. CASE STUDIES THE BlNlFITS PROXY SAN FRANCISCO is a temporary two -block project located in San Francisco, California which seeks to mobilize a flexible environment offood, art, culture, and retail within RENOVATED SHIPPING CONTAINERS. PROXY is both a response and solution to the ever changing urban lifecycle, existing as a temporary placeholder and an instigator of evolving cultural curiosities in art, food, retail and events. They utilize revamped shipping containers host outdoor films and a farmers' market. PROXY has become the focal point of its community and an inspiration to cities across the U.S. looking to maximize the potential oflatent real estate, TEMPORARILY TRANSFORMING underused but high -value urban areas into a thriving cultural experience. Because of its success, PROXY has been extended for 8 years, until 2021. PROXY was originally only scheduled to be around for three years when it leased the space at Hayes and Octavia in 2010, and the contract was extended to five years in 2012. CASE STUDIES THE BlNlFITS EAST END MARKET is a neighborhood market and food hub in the Audubon Park Garden District of Orlando, Florida. The Market showcases some of Central Florida's top food entrepreneurs, tradespeople, artists, and chefs. The structure, previously an old church bulding, is now home to a dozen merchants, a large event space, a demonstration kitchen, an incubator kitchen, offices, retail shops, a full-time, award -winning caterer and a world -class restaurant. The market hosts OVER 20 INDEPENDENTLY -OWNED BUSINESSES offering sushi, daily baked bread, freshly roasted coffee, Italian prepared meals and sweets, Kombucha, organic juice, raw food specialties, artisan cheeses, savory soups and sauces, local groceries and flowers. The property is landscaped with Florida -friendly varietals, as well as home to a WORKING MARKET GARDEN. End Market is not only a hub for local food and culture, but also a community space fostering creativity and collaboration. It is considered Orlando's newest "theme park" for food enthusiasts. CASE STUDIES THE BlNlFITS The University City District (UCD, a neighborhood revitalization organization in Philadelphia, reactivated underutilized land in the creation of THE PORCH in 2011. THE PORCH is a transformative, urban, open space with a seated event space, green areas and vendors offering food and beverage options. Since it's unveiling, THE PORCH at ;oth Street Station, has become a DESTINATION for locals and visitors alike, bringing in an average of anywhere between 1,500-2,000 unique users daily, driving traffic to an otherwise underutilized part ofPhiladelphia. Other projects such as WINDY CITY HARVEST YOUTH FARM IN CHICAGO and EARTHWORKS URBAN FARM IN DETROIT, have also successfully used vacant land to bring food justice to low-income communities through urban farms and educational programming that empowers and employs locals. These, and other examples around the country have proven that temporary use ofvacant land create a POSITIVE CHANGE in a community and have lasting, sustainable effects on the economic and social conditions of an area, promoting ECONOMIC AND SOCIAL PROGRESS. THE CONCEPT THE LANDING Located in a 52,000+ sq ft piece ofland located between NW I5th and i6th street and NW ist avenue, THE LANDING will be an urban food destination that will cater to locals and visitors alike. With a fully functioning regenerative ("way beyond organic") farm producing food for an on -site market, it will become a RESOURCE for all, especially local chefs and restaurants. A "farm to plate" cafe and event space will provide a community gathering place. The workshop/ design center will offer educational programming and regenerative eco-design co -working. THE LANDING will serve as a much needed platform for regenerative economic development, social progress, cultural and educational programming, and personal health and wellness. THE SITE PLAN • • ].av, Urban Farm (32,000 sq ft) Pastrliarvest it,1414,11. ="2/./,,FifzErrArZaZe= //2/./Z22/Z•f‘ef/a9,65.1g/ilaWirfzel. Zsi/MitZSISEMMEM1EM Urban Farm ,•;••,';;,,W;;-"S,'-0,;2;:e,i7-,,27 EMZ22MMEEMMS1 Secondary Entrance Mobile Kitchen Covered Seating 2,160 sq Eyent S A&E District Event Space (18,000 sq ft) v Stage Jww OZegaZgariY.fizZerf///zWA(//411/ • Design C ofus.t Retail Nursery Retail Ret— Market Main entran enter & Retail Nursery (6,500 sq ft) Parking 5 to 6 parking spates a Marketplace Retall (8,500 sq ft) ENTRANCE INSPIRATION X hi'I�r'I'LJ�txV�h.li"Lj�i - ' hd�MrrIIY4r-.. :!1idle :ra 1■1.1111mmmmin'".11 I. 1 Ium1i 1111! 1l111p i111 + 14 I l r.' THE FARM THE FARM AT THE LANDING will be a i^7,000+ sq ft section ofland designated for "beyond organic" farming or regenerative. Food grown on the farm will be sold at the on -site market, used at the farm - to -plate cafe and be a resource for local chefs and restaurants. THE FARM will be used as training grounds for locals interested in learning "foodcrafts" - how to grow, prepare, make and preserve food. Urban farming is a growing industry attracting national attention due to an interests in food quality, health and wellness. The benefits of offering locals a viable option for organic foods can contribute to the COMMUNITY'S OVERALL PROGRESS and perception. CONCEPT INSPIRATION THE MARKET THE MARKET AT THE LANDING, located in several shipping containers, will serve as a platform for local growers, health and wellness vendors and small local businessness. It will provide a hub for individuals to shop for responsibly -grown food and create a local economic system with the benefit of promoting personal growth and progress in all aspects. CONCEPT INSPIRATION OCERT., ANd- DRY G+C ODS THE CAFE THE CAFE AT THE LANDING, will be a modular, container -based, pop-up concept promoting affordable healthy food choices using the freshest and most locally sourced ingredients possible. THE CAFE will serve as a platform to highlight the seasonal produce featured on THE FARM and provides the community a place to connect, work, socialize and enjoy free wi-fi in an unepected, relaxed, farm setting in the center ofthe city. This added feature acts as an added opportunity for revenue, not only during event activations on the property, but during regular business hours. The opportunity to feature a rotating selection of pop-up food concepts keeps THE CAFE current, allowing for a continually new experience. �I. CONCEPT INSPIRATION THE SHOPS THE SHOPS AT THE LANDING, will be a the compound's on -site retail venue. Again, built with shipping containers, THE SHOP will hightlight the community's local small businesses. The pop-up retail shops will act as incubator for entrepreneurs and a community gathering space. With unique, handmade, and one -of -a -kind local finds, THE SHOPS will be platform to draw not only those seeking to support their local makers, but a place for visitors to source goods only found at THE SHOPS AT THE LANDING. OR!G! NAL EQU1•r ENT CONCEPT INSPIRATION POTENTIAL MERCH THE SHOPS AT THE LANDING, customized merchandise can be developed. It will serve as a two -fold benefit; much ofthe merch can be hand made by locals branded with THE LANDING logo and/or custom phrases. The profits from the merchandise produces another revenue stream. Lastly, it's built in marketing for the property. SUPPURT y r 0 YOUR LOC►4L FARMERS CONCEPT MERCH IDEAS THE EVENT SPACE THE EVENT SPACE AT THE LANDING, will provide a home base for existing programming taking place in the Arts + Entertainment District. This new space will host the ever -popular Miami Flea, as well as an expanded variety of cultinary farm to table events, arts, music and community programming. With A+E's current ability to draw thousands of attendees to their events, THE EVENT SPACE will open the door to mass -market appeal, thus bringing in a new audience to the space, introducing them to the concept ofurban farming. THE EVENT SPACE will be OPERATED BY THE ARTS + ENTERTAINMENT DISTRICT - the brainchild of developers Nir Shoshani and Ron Gottesmann ofNR Investments. A+E was founded on the premise ofbuilding a "cultural infrastructure" first, with a strong emphasis on community programming and activating formerly dormant and derelict areas ofthe city. By fostering a sense of community, that many felt had long -been lacking in Miami, NRI, now more than ever, is committed to sustaining the cultural infrastructure they have developed. CONCEPT INSPIRATION THE GREENHOUSE THE GARDENHOUSE AT THE LANDING will be a half -acre retail nursery producing edible and useful plants that are not currently available anywhere in South Florida. It will provide starter plants for the farm and plants for THE WORKSHOP AT THE LANDINGS. THE GREENHOUSE will be OPERATED BY FOODSCAPE DESIGNS, a permaculture design team with a focus on food -based ecosystems. Foodscape Designs was launched to bring home the idea of growing food everywhere while simultaneously creating beautiful human -scale places that help connect people to nature and to each other. CONCEPT INSPIRATION THE WORKSHOP THE WORKSHOP AT THE LANDING, is a co - working space for cutting edge urban eco-design firms housed in various shipping containers. THE WORKSHOP will showcase various "foodscapes" and related appropriate technology throughout a 15,000 square feet oflush edible landscapes that will engage audiences in demonstrations oflife- sustaining urban living. THE WORKSHOP will be OPERATED BY FOODSCAPE DESIGNS, a permaculture design team with a focus on food -based ecosystems. Foodscape Designs was launched to bring home the idea ofgrowing food everywhere while simultaneously creating beautiful human -scale places that help connect people to nature and to each other. CONCEPT INSPIRATION THE PARTNERS PRINCIPAL PARTNERS Together NR Investments, founders ofthe Arts + Entertainment District and Inhabit Earth, an organization known for revitalizing South Florida's local food economy, will launch a concept activating underutilized land. The project site, built with shipping containers, will house food - based ecosystems, a workshop, retail nursery, food co-op, urban farm, pop-up restaurant, event space, market and retail space. The new multi -use compound will host South Florida's first re- skilling center, where locals and visitors alike can learn how to grow, prepare, cook, preserve and enjoy food. It will also serve as a home base for A+E's existing programming, including events such as the Miami Flea. The proposed village will occupy underutilized land that is pending development and will be designed to be transformative, scaleable and mobile. It will serve as a source of COMMUNITY REGENERATION, become a resource for local food, learning, culture and drive traffic and interest to an area that was otherwise in a state of dormancy. NR INVESTMENTS (NRI), NRI is a privately held real estate investment company. Our focus on commercial and residential real estate is built upon our beliefthat small investments in communities and local culture result in large returns in real estate value. We believe in finding that value by identifying and investing in opportunistic markets, through real estate assets and other financial instruments. NRI believes in fostering cultural movements and communities in undiscovered areas, and in making their buildings the beacons ofthese movements. INHABIT EARTH (IE), formerly Earth Learning, a 5oic; non-profit, was founded in 200; and is a recognized local food systems leader in our community. IE has a long (iq. year history) of commitment to food security projects. From the very outset, we have been advocating for a local food economy that is responsive to the needs of all who live here. IE has organized community food summits, conferences, courses and trainings; operated farmers markets. THE PARTNERS POTENTIAL PARTNERS THE GARDEN NETWORK will run the food Market. They have a decade of experience connecting farmers and producers with clients. They aggregate the best local responsibly grown produce in and have a strong distribution network. The operator is a graduate of IE's beginning farmer apprenticeship program. FOODSCAPE DESIGNS will operate the Urban Eco-Design Center and the Specialty Nursery, as well as design and install appropriate technology demonstration components throughout the LIFE campus. Foodscape Designs was launched to bring home the idea ofgrowing food everywhere while simultaneously creating beautiful human -scale places that help connect people to nature and to each other. Their innovative approach creates multi -functional edible and productive landscapes that address social, economic and ecological goals. TREE AMIGOS will operate the Urban Farm. Tree Amigos is a partnership that grew out of Treehuggers Farm, who for the last 5 years have been committed to not only growing healthy vegetables and plants using natural methods but to sharing their knowledge with the community and imparting ways to live a more sustainable life. this new concept will garner a new surge of population and foot traffic, GROWTH FOR LOCAL BUSINESSES, the ever -changing food •1.41. 4'7-- scene and ultimately, become not just a place, but ..,... 1 if : A DESTINATION. cie•.., I. -._ ,,f , - . A I, p Ai , 40.. 2 1.4,i i A 2,7, 11%, - *4. 11 i • 1 h. , i A e. 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