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HomeMy WebLinkAboutCRA-R-18-0049 Backup 2GRANT APPLICATION SUBMISSION FOR art 0 arica niami arts Fair 2018 ATHEMATIC ART & CULTURAL EXHIBITION FOR THE Southeast Overtown Park West Community Redevelopment Agency 23 April 2018 Submitted by PRODUCERS STATEMENT TheUrbanCollective (TUC) is an urban gallery featuring fine authentic artisan artwork from Africa and the Diaspora. We place emphasis on using our retail gallery to promote emerging local African, African -American and Caribbean artists from the South Florida Community. Founded in 2004 by Neil Hall, AIA, over the course of fourteen years, we have sponsored and hosted numerous events, salons and shows in support of the local art scene. In doing so, TheUrbanCollective has fashioned itself as a cultural and artistic reference point within the local Black arts community and the ever -evolving Overtown cultural epicenter. As the sole proprietor and purveyor of African Art in this historic area, we have emerged as the source and champion of local artists of African descent. We are dedicated to running an ethically and socially conscious business that supports the fair trade of art & crafts produced by artisans from the African Diaspora. On a local level, we partner with non-profit organizations to produce creative events in support of institutions that sustain communities with their charitable work. The Urban Collective is comprised of a group of seasoned professionals who possess artistic, administrative, creative and event planning and management skills necessary to plan and execute a project from conception through completion. Enclosed please find the requested proposal to produce an Art & Cultural Exhibition. As you many determine in review of this submittal, TUC is qualified in every aspect to perform the desired services and execute an inspired, successful production for the community's enjoyment and enrichment. Sincerely, ih Orbai(ollectire r NEIL HALL, AIA NOMAC President/CE LETTER OF INTENT April 23, 2018 Mr. Neil Shriver Director Southeast Overtown/ Park West CRA 1490 NW 3rd Ave, #105 Miami, FL 33136 RE: Proposal to Provide Complete Production & Management Services SUBJ: 8th Annual Art Africa Miami Arts Fair & Soul Basel in Historic Overtown Dear Mr. Shriver: THE ART AFRICA MIAMI 2018 - LOCATED IN HISTORIC OVERTOWN, MIAMI'S URBAN HEARTBEAT - IS THE PREMIERE SHOW EXHIBITING THE BEST OF CUTTING -EDGE CONTEMPORARY VISUAL ART FROM THE AFRICAN DIASPORA. TheUrbanCollective is pleased to present this proposal for your review and consideration to produce Art Africa Miami 2018. We look forward to partnering with the Southeast Overtown Park West CRA once again to provide Historic Overtown with exciting cultural programming that will serve to continue to elevate Overtown's brand in our local community as a cultural hub, as well as, enhance the rebirth of Overtown's history as the epicenter of Black Art and Culture in Miami. The Art Africa Miami Arts Fair is the premiere showcase of contemporary visual artists from the African Diaspora during the Art Basel Miami exhibition week, located every year since its inception in the epicenter of Miami's Historic Overtown. Established in 2011, Art Africa Miami - with the support of artists, galleries, museums, and the SEOPW CRA - is comprised of a group of seasoned professionals who possess the creative planning, event planning and management skills necessary to produce a first class art and cultural exhibition. We operate as an urban gallery featuring fine artwork from Africa and the Diaspora. We place emphasis on using our brand exposure to promote emerging local African, African -American and Caribbean artists from the South Florida community. Over the course of 13 years, TheUrbanCollective has sponsored and hosted numerous events, including producing the renowned Art Africa Miami Arts Fair from 2011-2017, featuring lectures, film screenings, community youth art events and shows in support of the local art scene. In doing so, TheUrbanCollective has fashioned itself as a cultural reference point within the local Black arts community. As the sole proprietor and purveyor of African art in the district, we have emerged as the source and champion of local artists of African descent. We look forward to further discussing this proposal with you in the near future. Should you have any questions or require additional clarification, please let us know. We are here to work with you as your partners in this effort. Sincerely, Iheurbaii(4IIectire r Neil Hall, AIA President / CEO Enclosures EXHIBITION CONCEPT It is our intention to produce the 8th Annual Art Africa Miami Arts Fair during Art Basel Miami 2018 / Miami Art Week. We continue to pay homage to the centrality of Africa's artistic contribution to the modern world and to brand art from the Miami Black art community as a significant attraction during Art Basel Miami annually. TheUrbanCollective will house a number of galleries building an entire theme around the art and culture of Africa and its Diaspora, providing a centralized space to house the art of this region during Art Basel. Art Africa Miami Arts Fair will be hosted in the historic Clyde Killins Pool Hall that will give our fair goers and exhibitors an opportunity to experience an unparalleled body of work curated by art professionals whose contributions to the art world are extensive and of critical importance to both seasoned and emerging artists and galleries alike. This will be our third consecutive year in this significant location in the hub of Historic Overtown. As in 2017, we will utilize the entire 8,000 square feet, both first and second floors, with an impressive program featuring visual artists, salon talks, film screenings, youth engagement and much more. The 2018 showcase will span over five days to accommodate interest and outreach from not only throughout North America but also the Caribbean, Africa, South America and Europe. Each year Art Basel Miami attracts a multitude of art buyers, collectors, curators and gallery owners to our fair city. It draws over 75,000 visitors, offers more than 5,000 gallery venues and creates over $2.5 billion in sales revenue throughout this event. The number of museums, galleries, and studios that proffer this wealth of visual art continue to increase exponentially each year and in response, the visitors and the revenues they bring to the community at large also continue to increase. In short, Art Basel Miami is the world's pre-eminent contemporary art fair whose cultural significance and revenue generating ability cannot be under estimated. For 2018, it is our intent as well to program the greenspace directly north of the Clyde Killins building. This space will accommodate a series of outdoor large scale totems and pop-up containers with a curated selection of art -related vendors. As South Florida temporarily transforms into the international Mecca for art during Art Basel Miami, the local Black art community continues its efforts to establish a significant presence in the expo. Since the launch of the Art Africa Miami Arts Fair in 2011, several others have followed suit and created other venues that exhibit art from the African Diaspora, and these venues tend to be placed within the heritage communities, scattered in various smaller art spaces throughout the city. The Art Africa Miami Arts Fair is the first art fair during Art Basel Miami to showcase solely art work from the Diaspora and we have received widespread recognition for it. The paucity of venues during Basel week that support and/or promote African art does a disservice to the fair itself and the city which hosts it. It is our belief that Historic Overtown, as the bygone epicenter of Black Arts and Culture, must continue to be the destination for this yearly celebration of the very best cultural capital emanating from the African Diaspora; a first class event bridging Historic Overtown's swinging past with its elegant future. Fair goers will have the opportunity to Shop, Dine and Explore the best of Overtown's commercial businesses as we venture to engage local vendors by offering Art Africa Specials during the run of the event. This will prove a mutually beneficial business model for both our local small businesses, Miami CRA, and Art Africa Miami alike. By advancing both local and global African, African -American and Afro -Caribbean artists, Art Africa Miami has created a wider audience and broadened the scope of opportunities available to the artists, galleries and local small businesses that participate in the successful fruition of Art Africa Miami Arts fair. We seek each year to transform, educate and enlighten the international community to the depth and breadth of art emanating from our local Black community, providing artists from the Diaspora a chance to leave their distinct mark on Art Basel and the international art clientele which it attracts. For 2018, we have extended invitations to an esteemed list of renowned artists, curators and gallerists to exhibit in this landmark effort and as you are a member of this revered group, we look forward to your participation. 2018 ART & CULTURAL SEASON Throughout 2018 we have already produced a series of events including our annual Womens Month Arts Talk in March. It is our commitment to reinforce the cultural branding of Overtown year round. New for 2018, our marketing efforts will be extended to include our partnership with a Host Hotel for Art Africa Miami 2018. We now have the recognition and have become a destination for tourists visiting South Florida during Art Basel Miami week. Basel / Miami Art Week is very hectic and overwhelming with an average annual 80,000 visitors trying to navigate all that Miami has to offer during this exciting week. We will work to define the "Black Basel Experience" for art and culture. Exhibition Schedule December The support of the Art Africa Miami Arts Fair has grown substantially each year by locals and visitors from abroad. Our schedule will match the week-long festivities of Miami Art Week, as promoted worldwide by the Greater Miami Visitors and Convention Bureau. This brings huge value and greater awareness of the cultural legacy native to the Historic Overtown neighborhood. Attachment "A" is our 2017 Program Catalog which demonstrates the high caliber of programming being executed with measurable growth on an annual basis. Tuesday, December 5th Wednesday, December 6th Thursday, December 7th Friday, December 8th Saturday, December 9th Sunday, December 10th NOON — 7pm (Pre -Basel / Press Preview / Artist Interviews) NOON - 11pm (Opening Night / VIP Gala) NOON - 7pm (Gen. Admission, Film Screening) NOON - 7pm (Gen. Admission, Salon Talks) NOON - Midnight (Gen. Adm, Salon Talks & The Black Party) NOON - 1pm (Final Day, Artist Closing Panel) The supporting budget for this week long extravaganza can be found in Attachment "B". Art Africa Marketing Strategy It is our intent to enter into formal agreements with several of our partners assisting us in our efforts to create this exciting event — the 8th Annual Art Africa Miami Arts Fair - during Art Basel Miami. The partnership arrangement seeks to link the three areas of importance that would make the event meaningful, attractive, successful, and add another flavor to the ambience of Art Basel Miami. This includes institutions such as museums, academic institutions, artists, curators, galleries, fashion designers, interior designers, etc. Museum We are working with nationally renowned museums that continue to lend their expertise in areas such as curatorship, art discussion panels, multi -media interactive installations, and general advisement to this important artistic cultural event. i aj Hunter Waite - CONTACT Yvette Harris 954.283.7195 786.897.8854 Academia We are actively in discussions with interested local academic institutions that have art and art history departments including Nova Southeastern University and Florida International University, FLAASC, University of Miami and Florida Memorial University. This is to engage local participants from local student bodies and professors to be engaged with this important event. Media Our media outreach efforts include our partnership with Legacy Magazine/ Miami Herald, Sugarcane Magazine, Sun Sentinel, and Palm Beach Post, local radio distribution through Cox Media Group as well as National Public Radio. Social Media Art Africa Miami continues its efforts to garner the public's awareness of this event through various social media platforms, such TheUrbanCollective.co website, ArtAfricaMiamiFair.com, Facebook, Twitter, Instagram and other affiliate partner(s) social media distribution accounts. Local and International Art Fairs It is our desire to associate the Art Africa Miami Arts Fair with established national and international fairs such as Art Basel Miami, International Black Fine Arts Fair and Caribbean Fine Arts (CAFA) Fair. In closing, we cannot thank enough the City of Miami Board of Commissioners & the Southeast Overtown Park West CRA, its Director and staff members for the continued support and partnership throughout the years. It is because of you we have been a success. It is because of you, the artists we feature both locally and throughout the African Diaspora have grown in notoriety. It is because if you, Overtown's cultural currency has grown in the eyes of the international art and culture tourism audience. Please view our highlights throughout the years at ArtAfricaMiamiFair.com and our Facebook page. ATTACHMENTS Attachment A — 2017 Program Catalog Attachment B — 2018 Budget Taj Hunter Waite ■ CONTACT ■ Yvette Harris 954.283.7195 786.897.8854 ART AFRICA MIAMI - PROJECT BUDGET 2018 (ATTACHMENT "B") A. MARKETING CORPORATE GRANT CRA GRANT 1. Creation and printing of marketing brochures - multiple events (digital and print distribution channels) 2. Event signage for onsite display - multiple events, step & repeat, exterior and interior signage 3. Event flyers and posters - special events and ads (digital and print distribution channels) 4. Design fee for artwork for marketing material(s) - artists, speakers, talks, receptions, etc. 5. Production expenses related to community outreach, promotion, and public relations/marketing services 6. Overtown Soul Basel community outreach, promotion, and public relations/marketing services GRANT ALLOCATION $ 5,000 $ 65,000 IB. INSTALLATION / SET-UP Equipment and materials purchased to aid with the display of artwork (including, but not limited to, lighting, plywood, 1. brackets, wall hooks, wiring, etc.) Equipment and furniture rental (including, but not limited to, rental of standard seating accomodations, easels for artwork 2. display, projector for visual display of artwork, etc) 3. Construction of Art Panels - labor and purchase of building materials 4. Electricians and other handyman 5. Painters and other laborers 6. Carpenter/ Longshoreman GRANT ALLOCATION $ 10,000 $ 30,000 C. EVENT OPERATIONAL COSTS 1. Monthly insurance premium for the 920 Building 2. Security (multiple events) 3. Curators (up to 3) 4. Producers 5. Catering (multiple events) 6. Entertainers GRANT ALLOCATION $ 5,000 $ 70,000 ID. MISCELLANEOUS ITEMS THAT MAY BE REQUIRED 1. Travel 2. DJ 3. Outdoor Lighting / Spotlights 4. Landscaping 5. Shipping 6. Framing GRANT ALLOCATION TOTAL(S) $ 5,000 $ 25,000 $ 25,000 $ 190,000