HomeMy WebLinkAboutCRA-R-18-0015 BackupCornelius Shiver
SEOPW CRA Executive Director
819 NW 2nd Avenue
Miami, FL 33136
Dear Mr. Shiver:
New Washington Heights Community Development Corporation, Inc. (NWH) is requesting
grant funds from the Southeast /Overtown Park West Community Redevelopment Agency
(CRA) to continue operating Folklife Friday's, a monthly open-air marketplace held on the 9th
Street Pedestrian Mall in Overtown.
NWH has operated Folklife Friday's successfully since 2010. The objective is to promote
businesses within the Overtown community and to promote and market the Overtown
community as a cultural heritage tourist destination.
Since its inception, Folklife Friday's has become a popular destination for local residents and
visitors offering food and various products from local vendors and businesses that include but are
not limited to: handcrafted arts and crafts, home accessories, gifts, books, jewelry, clothing and
much more.
The monthly marketplace also features a variety of authentic food that is reflective of the
Overtown community and surrounding areas. Attendees can purchase entrees such as barbecue
chicken and ribs, conch fritters and good old fashion soul food while enjoying live music and
entertainment at the event.
Open to the public, the festival draws in over 2,000 people annually. The outdoor marketplace
takes place every first Friday of the month on the 9th Street Pedestrian Mall (adjacent to the
Lyric Theater) at N.W. 9th Street and 2nd Avenue. This year, we are requesting funds in the
amount of $140,000 to expand marketing and programming.
Thank you very much for your consideration.
Sincerely,
ell
Executive Director
New Washington Heights Community Development Corporation
Enclosures:
1) Scope of Services
2) Budget
WHAT IS THE OVERTOWN FOLKLIFE FESTIVAL ?
NEW
WASHINGTON
HEIGHTS
CRA
FOLKLIFE FRIDAY'S
Folklife Friday's is ?
A cultural destination featuring local businesses and vendors
as a source of economic opportunities in Overtown .
The festival takes place on the first Friday of each month year-
round. Come out and enjoy live entertainment, food, arts &
crafts and much more.
• To serve as a venue for small businesses to develop and
grow.
• To promote a multicultural community experience.
• To celebrate a mix of heritage and art, music and food in
the Miami urban core.
SCOPE OF WORK
1. NWH shall conceptualize, develop, implement, program and operate an open air
marketplace to occur within the boundaries of the Historic Overtown Folklife District- on
NW 2nd Avenue and 9th Street (9th Street Pedestrian Mall) to promote local businesses
within the Overtown community and to market the CRA Redevelopment Area as a
cultural heritage tourist destination.
2. NWH shall coordinate an event to occur on a monthly basis from 11:00 a.m. to 8:00 p.m.
NWH shall submit to the CRA the planned schedule of events prior to the
commencement of this scope of work.
3. NWH shall actively engage businesses within the Redevelopment Area to participate in
the events. To that end, NWH shall regularly attend general business and community
meetings to present its vending and marketing opportunities.
4. NWH shall maintain accurate records of public and vendor participation at events.
5. NWH shall survey participating vendors for purposes of data collection related to the
operation and programming of the events.
6. NWH shall recruit and pursue a diverse selection of vendor products, services, and
pricing at the events.
7. NWH shall incorporate the promotion and sale of cultural artifacts representative of
Historic Overtown so as to establish a consistent themed inventory of goods that can
serve to establish a market brand of the events as a cultural experience.
8. NWH shall maintain member status with the Greater Miami Convention and Visitors
Bureau and shall seek to promote the events regionally and nationally as a cultural
experience within the Redevelopment Area.
9. NWH shall contract with a professional public relations and or marketing firm for three
months to assist with the creation of a marketing campaign to boost awareness and
attendance of events utilizing the following methods:
o Redesign marketing collateral to include new flyers and promotional banners
o Enhance social media presence on Facebook, Instagram and Twitter with paid
campaigns
o Create new website for vendors with information about event and application
o Assist with public relations and print advertising placement in various publications
such as the Miami Times, New Times and the Miami Herald and place
advertisements on bus shelters and buses if applicable
o Assist with targeting the tourism industry as attendees by partnering with the
GMCVB, Big Red Bus and the hotel industries
o Hire a street team to circulate flyers monthly.
o Assist with the purchasing of radio advertisements
o Assist with identifying vendors with a large following on social media.
10. NWH shall reach out to the City of Miami, Miami -Dade County and surrounding offices
located in Downtown Miami to attract attendees.
11. NWH shall provide FREE booths to first time vendors as an incentive to attend.
12. NWH shall partner with the Black Archives Historic Lyric Theater to link the festival
with Lyric Live Amateur Night Showcase; one of the signature events held at the Lyric
Theater
13. NWH shall diversify entertainment selections by contracting with various disc jockeys
and live bands.
14. NWH shall partner with various organizations and community partners to create
additional activities that would enhance attendance such as; a pop up art fair, a taste of
Overtown featuring local businesses, happy hour, community resource fairs and health
fairs.
Description
Budget
Fire
$
6,000.00
Police
$
6,000.00
Permits / Special Events
$
600.00
Insurance
$
2,000.00
Marketing / Public Relations / Promotions / Advertising
$
37,000.00
Equipment Rental / Stage
$
9,600.00
Entertainment / Talent
$
12,000.00
Sanitation / Clean Up
$
3,500.00
Sanitation / Portable Toilets
$
7,200.00
Equipment / Tables & Chair Rentals
$
4,700.00
Supplies / Materials
$
4,600.00
Management / Operation Fee
$
34,800.00
Program Assistant
$
12,000.00
Total
$
140,000.00
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