Loading...
HomeMy WebLinkAboutCRA-R-17-0026 Backup-SUBTHIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Project Location Lil Green House 1300 NW 3rd Ave Fi(235 Back THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Lid Greenhouse Grill Lil GreenHouse Grill Trendy Food Serve With Love. P.O. Box 1009.4 FI Phone.-R(231.4578 1.iiG men louse( ;riIl(a)GmaiLccam www.1.i1Grccn11ousc(irill. corn Executive Summary THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Lil GreenHouse Grill started out as a family owned and operated mobile food cafe with intrinsic plans to grow into a moderately sized eatery planted in the heart of Miami's Overtown. For the past 8 months, Lil GreenHouse Grill has had the great fortune of doing fantastic business on the campus of Gibson Park as the operators of the Overtown Optimist Concession Grill. Chef Karim Bryant has utilized over 20 years' worth of experience to create a menu and theme that contributes to the positive growth of his childhood home. As a current resident and homeowner he has clear and present goals to grow Ial GreenHouse Grill into a permanent space that utilizes all this burgeoning area has to offer. The culture, the rhythm and the vibe of a unified community* has been overshadowed by crime, poverty* and selfishness. The area's landscape has changed and evolved into a community of art and culture. Lil Greenl-louse Grill plans to also offer a hip and savory place to mix, mingle and dine. Thus plan also includes consistent job creation and skill enhancement, community contributions and healthy eating initiatives. Serving trendy food with love is nor just a motto, it's our purpose. Highlights Since its' inception, Lil Greenhouse Grill has continued to gain popularity because of the consistent flavor, freshness and portion size of each menu item. Each item is presented in an attractive, clean and bright manner. As a certified butcher Chef Bryant takes great pride in presenting his smoked and grill meats in a pleasing manner. Meals are well balanced and healthy, always serving up fresh vegetables and fruit options. Hearty, savory sides have become customer favorites and are prepared fresh daily from hand-crafted, taste tested recipes. The theme suggests fresh, flavorful, earthy and conscious food choices. The venue itself, a conversation piece. The design will be affordable reusing unique consignment pieces to create a light, open and airy feel. There will he seating for 20-30 on the inside, 2 sidewalk tables and patio seating for another 10-15 people. The patio will he landscaped with live fresh plants, garden items and trees. Trendy food served with love.' Not only does the motto refer to the food, but also the people who cook and serve it. Family owned and operated, each diner is appreciated and invited to be a part of our `Lil Green/Muse.' Objectives Since its creation, Lil GreenHouse Grill has had a clear cut plan in growing a permanent eclectic and modern space that creatively utilizes space that is comfortable, entertaining and whether dining in or carrying out, provides the best soul fusion in South Florida serving 200-240 plates per day 7 days a week. Mission Statement Serving trendy food with love. l �-REHv11-1C.1)',1 dll Keys to Success The elements that are contributing to LGFIG's success are the same elements grounded in the mission statement and foundation are the same elements that will grow and sustain the business in the future. Family. Food. Community. Description of Business THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Welcome to `Lil GreenHouse Grill' -Serving trendy food with love. From our family to yours, we delight in serving up bountiful, affordable and attractive food seasoned with warm smiles, and the ambient mix of music and laughter. Each bite `feels good' and tastes good, prepared and served by workers who take great pride in being able to work where they live. Where each family makes it a priority to patronize, relishing on being able to dine on vegetables from the community garden...maybe their child planted the ripe red tomatoes that garnish their delicious steak wrap. Whether it's breakfast, lunch or dinner... feel at home, in our `House'. Company Ownership/Legal Entity Lil Greenl-louse Grill is a Limited Liability Corporation owned by Executive Chef Karim Bryant Fully licensed by the Division of Restaurant and Hospitality, Lil GreenHouse Grill is able to own and operate within an approved Miami Dade County location. Lil GreenHouse Grill is also fully insured in compliance with the State of Florida's operating code. Location Currently, Lil GreenHouse Grill is managing the Overtown Optimist Club Grill located at Gibson Park. Mailing Address: 401 NW 12th Street, Miami FL 33136 Grill Interior / Exterior Chef Bryant and his marketing team has a clear cut vision on the interior of the restaurant. Here an idea: THIS DOCUMENT 15 A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Hours of Operation Lil GreenHouse Grill will be open for Breakfast, Lunch and Dinner, Monday -Saturday Barn to lOpm, and the bar open with bar bites available till Midnight. LIL G 'FE NHGUSF (Rll' ULY 2J "; GOOD FOOD & GOOD TIMES SINCE 2013 STARTERS GREENHOUSE SALAD 5/9 Mixed greens, tomatoes. cheese, cucumbers, croutons BBQ SMOKED WINGS Marinated, grilled. smoked to perfection; celery SEAFOOD CAKES Handcrafted, made daily, seafood; house aoli DREAMFIRE SHRIMP Grilled or Fried, tossed in Chef's Sweet n Spicy Sauce BBQ RIB TIPS A family favorite; smoky, saucy and finger licking fun to share 7 9 9 9 SANDWICHES BURGERS 7 oz Angus beef or ground turkey, freshly dressed BLACK BEAN BURGER Savory, topped with lettuce, tomato and house aoli GRILLED CHICKEN 6 oz breast marinated, grilled and freshly dressed Beverages 2.95 9 10 8 !IP THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. GREENHOUSE I;rei1 MAINS SMOKED BBQ RIBS Slow smoked with Chef's herbs and spices; SAUCY HALF BBQ CHICKEN Marinated, grilled and applewood smoked GRILLED CHICKEN Grilled chicken breast served in it's own juices GRILLED SHRIMP skewered and showered with lemon and butter SEAFOOD CAKE DINNER Handcrafted and made daily with house aoli ' SIDES BAKED MAC N CHEESE MASHED POTATOES YELLOW / BROWN RICE BAKED BEANS BLACK BEANS WHOLE KERNEL. CORN GREEN BEANS SIDE SALAD 1300 NW 3RD AVE OVERTOWN 786.277.3582 14 16 14 16 THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Suppliers LGHG utilizes local restaurant suppliers such as Jetro Restaurant Distribution and GFS to purchase staples and commissary items. Focal meat stores and butchers are used in securing fresh meat. Vegetables are purchased from grocers that secure items from Florida Fresh Farms. Service `Serving trendy food with love' is not just a motto, but how we operate our business. Staff members are carefully selected based on criteria such as style, social literacy, and familiarity with green living and healthy eating. Living `well' is important to our family, is incorporated into each dish and we want it to be the feeling each guest is greeted with and leaves with, promising a return...with friends. We understand the key to positive revenue growth in the restaurant industry is the number of people we can successfully serve in a day. Table turnover is very important and requires all participation starting with accurate order entry, moving to the kitchen where staff are trained and positioned to send the plate back out to the customer, exceeding their expectations, ending with an affordable payment for a wonderful meal and great service. Each employee will be required to have `hospitality training' with an experienced professional server. Management I .ilGreenHouseGrill is owned and operated by Chef Karim Bryant and Nicole Gates, President / CEO of Overtown Media, a boutique marketing firm specializing in integrated media marketing plans. Meet Executive Chef Karim Bryant > Chef Karim Bryant is one of Overtown's success stories. Finding direction in the kitchen, he unveiled a talent for creating delicious, hearty and visually appealing food while learning, working and cooking alongside South Florida's most experienced executive chefs. As a cook and butcher, Chef Bryant has worked for some of Miami's most popular restaurants including Prime 112, The Capital Grill and Smith and Wollensky. Chef Bryant's journey from a teen growing up in the streets of Miami to one of the areas most respected industry professionals has inspired many. In continued service to the community he graciously accepted an invitation to share his story in Washington DC on Capitol Hill as a representative of the `I Iealthy Men Healing Overtown' Forum, His education in kitchen management enhanced as he grew from Sous Chef to Executive Chef at Wynwood's trendy The Butcher Shop' and discovered he was ready for ownership after a brief bur influential stint at Trump Doral's BLT Prime'. Today, Chef Bryant is the owner, operator and Executive Chef of 'The Lil GreenHouse Grill', a mobile cafe `Serving Trendy Food With Love.' This popular concept has already established a loyal following due to consistent marketing efforts including a growing Facebook and Instagrarn following. The website w^ww.LilGreenl louseGrill.corn provides the patron with a detailed menu, contact information and the opportunity to provide feedback, ll[ C�Rf Fig As a proud homeowner in Overtown, Chef Bryant dreams of creating not only jobs, but teaching opportunities while inspiring entrepreneurship by his own example. Meet Marketing Executive Nicole Gates > Nicole has earned industry respect as an ethical, hardworking and effective broadcast media specialist, with the unique ability to successfully market to the masses. With over 20 years in broadcast media marketing, the industry• has seen Nicole grow from an overnight board operator in her hometown of Columbus, Georgia, to an influential woman making great strides in creating award winning events and concepts that generate revenue for advertisers. Her southern charm and enticing voice earned her on -air shifts from Mornings in Columbus, GA., to News and Public Affairs Director in Charlotte, NC. and Middays in Tampa and Jacksonville before finding her passion for consumer marketing, crafting her creative and organizational skills as the Promotions and Marketing Director for multiple radio formats including Rhythmic, Urban AC, and Adult Contemporary, in which she served South Florida for six years as Promotions Director of Miami powerhouse 101.5 LITE FM. Nicole received her education at Columbus State University, majoring in Communications with an emphasis in Marketing. Nicole achieved success as the Director of Business Development with trend -setting Circle of One Marketing before launching Overtown Media, a boutique agency specializing in integrated marketing plans. Nicole's trend setting thought process, extensive management experience and and undeniable passion and track record for generating revenue also finds her as the South Florida Branch Manager for critically acclaimed global wine retailer, PRP Wine International / \ 'IV Distribution. Nicole is affiliated with The National Association of Black Female Music Executives, a founding member of the Miami -Dade Chamber of Commerce Young Professionals Network, and a volunteer with KAPOW (Kids And The Power Of Work) Organization. Ms. Gates was nominated as a 2010 Outstanding Volunteer for Miami -Dade County Public Schools and in 201 1 selected as one of Legacy Magazine's Top 40 Under 40 South Florida Leaders of Today and Tomorrow. Financial Management Proven revenue growth is important to the LGHG Team, Currently, Operations Manager Nicole Gates manages the bookkeeping and accounting. One set of books are kept that document weekly profit and loss. LGHG utilizes Chase Business Banking and rake advantage of a wonderful relationship with our Chase Banking Money Manager, Gus, who keeps us advised of new and efficient ways of saving and managing our accounts. When our net profits grow in excess of $5000 per week or $20,000 per month we plan to secure a 2 year contract with TriMerge Consulting Group. Owner Geri Lazarre is a highly respected Accountant and has played a key role in advising LGHG on proper licensing and business set up. TriMerge is known for managing the books of some of South Florida's most successful small to medium owned businesses. Forecast and Projection: THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. to r.,h1t tau±; ;1,,�. In an established location, LGHG will thrive due to consistent, delicious and fast menu items, transparent and comfortable service and competitive pricing. Based on current business and demographic research of the potential and desired space, the following monthly estimate of projection has been crafted by the management team: Min. 102 tickets per day sold at a minimum of $10.00 per ticket = $1020 S' $1020.00 per day made operating T days per week = 7140.00 • Operating 4 weeks per month at $ per week = $28,560 per month • $28,560 x 12 (months) = $342,720 gross revenue for the first year This projection is based on counter, take-out and dine in service alone. Operating plans include private catering for parties, meetings, banquets and events as booked by the venue. The desired location will be seen as a partner in the business, providing attractive indoor/outdoor space, power, water, gas, and use of industrial kitchen equipment such as stoves, ovens, fryers, prepping stations, wash stations, and refrigeration. In exchange, LGHG will pay the Landlord $2000 per month and 20% past the break even point of gross monthly revenue made. Landlord has provided 4 months free rent. Start-Up/Acquisition Summary Li1GreenHouseGrill launched June 2015, purchasing a concession trailer from a local vendor. Chef Bryant saw the potential and brought the vision to life designing, building and making sure his new `kitchen' was in compliance with the state's requirements. Passing all inspections with flying colors, LGHG was ready to launch. Experience had prepared the team well and many months of thoughtful consideration of a delicious and attractive menu, gave life to a start up inventory list. It is our hope to secure an Overtown multi -use location with indoor/outdoor conversion dining, 30 person dine in capacity, and a kitchen handcrafted and designed by Chef Karim Bryant. LGHG would use this opportunity to engage the talents and resources of the Overtown Community. LGHG is committed to supplying all food and paper product, cooking and prepping utensils and cookware, serving dishes and take out products. l .GHG will provide the POS systems, seating, tables, decor and signage. Marketing Lil Greenl-Iouse Grill is fortunate to have a Marketing Executive as the Operations Manager. Normally a $1200/month line item, this is a cost that will be saved, giving the bottom line an outstanding chance of staying in the black. An integrated media marketing plan will be created incorporating television, radio, intemet,, social media, and grassroots, community geared efforts. Market Analysis Currently there are five (5) sit down dine in restaurants in Overtown. None of them stay open past Gpm, nor offer any luxury for the diner. This grab-n-go lunch counter concept is the total opposite of LGEIG's mission statement. As the THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. landscape of Overtown changes at a very rapid rate, it's important to keep and bring back those dollars that have found it's way into neighboring Midtown and Wynwood. People who choose to move into Overtown, do so because of the rich soulful heritage and have not been blinded by the negative images that so freely permeate our media. Studies show that there are more and more people moving into the downtown corridor while prices are reasonable. Proof lies in the constantly emerging skyscrapers that will eventually become luxury high rise condos...homes to very hungry people, looking for a flavorful, affordable, yet `trendy' meal. By also offering entertainment such as spoken word and poetry open mics, acoustic 'new artist' performances, and after - hour 'chef battles', LGHG is poised to become an easy and obtainable way to be `seen' without being pretentious. Overtown is securely nestled between 3 train stations, ample bus stops and walking distance from downtown government and business offices...ftlled with people looking for a good meal and a trendy way to unwind during their journey. Local Market Growth 2015 2016 2017 Marketing Plan It is with great honor, energy and anticipation that the team at Overtown Media present this proposal in hopes that the company's intrinsic value is seen not only as a 'good idea' but a necessary device, pivotal in the success Lil Greenl louse Grill will achieve. Overtown Media, led by Nicole Gates brings to the table over 20 years of broadcast media marketing experience. We plan to use an integrated mix of traditional, non-traditional and grassroots marketing methods to grow Lil GreenHouse Grill: 1) Expanding its brand 2) Activating ideas and concepts 3) Achieving local and national recognition THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. 4) Assisting Lil GreenHouse Grill with implementing grassroots and community initiatives ABOUT OVERTUI\ N IId)1.1: President / CEO: Nicole Gates Address: 1980 NW 3rd Ave, Miami FL 33136 Phone: (786) 506-5796 Website: www.Overtown:Iledia.com Years in Business: 2 years MARKETING: can be confusing, costly and more often than not, boring. We're an iDEA company. We specialize in designing creative, integrated plans, purposed to expose your product to the demographic that will render results. This will always require the use of multiple mediums, business to business and business to consumer communication and possibly cross -messaging. 20 years of media marketing experience makes us qualified to tap into any demographic with messaging they can understand...and trust. PROMOTIONS AND PUBLIC RELATIONS: used to be about who and what you know. Today, it's more about what you can do with who and what you know. Again... for the client and for our agency, it's about results. That is how we measure success. We are proud to boast an excellent community and corporate reputation allowing us to take advantage of effective relationships. Experience, creativity and a grounded sense of appropriateness allows our team to make good decisions when promoting or making introductions. DESIGN: we are not art snobs ... but our designers are. And they are proud of it. We work with art directors, design firms, independent contractors and up and coming artists with fresh ideas and virgin eyes. We have designers located in London, Kingston, Atlanta, Detroit, New Orleans, Baltimore and Miami. Why so many designers? To keep your concepts fresh, forward, and most importantly on -time. MEDIA BUYING: is another task that can be confusing. A lot of talk about grp's, frequency, rank, and reach can cause even the mildest migraine. As media marketers, we were trained to get more money and provide the least amount of inventory possible. It's the nature of the beast. Nothing personal. With that understanding, we've decided to use our powers for good and unleash our media buyers to get you the best offerings at the market's most competitive prices. We consider the media our partners in exposure and relish the opportunity to present ways our media partners can tie into clients. SCOPE OF WORK DESIGNED FOR LIL GREENHOUSE GRILL: Public Relations: With over 20 years of experience, we've learned that success in PR means tapping into the emotions of the target audience. Through the combined use of relationships with media partners in TV, Cable, Print, Radio and Internet, we can uniquely integrate our PR initiatives with marketing initiatives. Some of the examples include: THIS DOCUMENT IS A SUBSTITUTION T❑ ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. •RI ErI1 I .d 5 • Creating and distributing media kits, press releases, media advisories and calendar listings to targeted media outlets • Securing features and/or mentions in a variety of media outlets Facilitation of artist and spokesperson interviews Media and Press Pitching Media Management • Individually crafted media and marketing contact list • Securing personal appearance opportunities for Chef Karim Bryant • Create and maintaining associations with key community, non-profit, and youth organizations Marketing Consultation: Overtown Media aims to become the `Community's Marketing Consultant'. We will work closely with l,il GreenHouse Grill and partners to educate and assist in crafting and implementing integrated marketing plans that place the brand in a position to compete in the marketplace and drive traffic into the restaurant and community with traditional and non- traditionally based advertising initiatives. This work also includes, but is not limited to: • Media consultation for all TV, press and radio exposure. Media training will also take place prior to interviews and appearances and as necessary for development Graphic and art design consultation Media buying and rate negotiation Event Management: We take great pride in our ability to design, brand and craft events. Whether it's a grand opening, corporate dinner, or community action meeting, our team has vast experience in creating event timelines and deliverables, In addition, our team is prepared to assist in: }.vent creation and implementation — here is where we work with brands to strengthen a concept and purpose. As necessary we will assist in securing media coverage for events Interior and Exterior Design Logistics I halm=,i Entertainment ▪ Itinerary and B.SVP's Lil GreenHouse Grill's current marketing efforts include: • Printed flyers/menus (1000) • Facebook.com/lilgreenhousegrill A 1G @Li1GreenHouseGri1l A www.LilGreenHouseGrill.com Thank you for sharing in our vision. Welcome to Overtown. Welcome to our `House." THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. LIL GREENHOUSE GUI JUL Y 2015 4/5/2017 Detail by Entity Name Department of State / ((Division of Goriorationa 1 Search Records 1 Detail By Document Number / Detail by Entity Name Florida Limited Liability Company UL GREENHOUSE GRILL, LLC Filing Information Document Number L14000188424 FEIIEIN Number 47-2411698 Date Filed 12/02j2014 Effective Date 12/01/2014 State FL Status ACTIVE Last Event REINSTATEMENT Event Date Filed 11/01/2015 Principal Address Gibson Park 401 NW 12th st MIAMI, FL 33136 Changed: 04/30/2016 Mailing Address 1980 NW 3RD AVE MIAMI, FL 33136 Registered Agent Name & Address BRYANT, KARIM 1980 NW 3RD AVE MIAMI, FL 33136 Name Changed: 11/01/2015 Authorized Person(s) Detail Name & Address Title MGR BRYANT, KARIM, SR 1980 NW 3RD AVE MIAMI, FL 33136 THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Title MGR http://search,sunbiz.org/Inquiry/CorporationSearchlSearchResuitdetail/i nquirytype= EntityNam e&di rect onType= Initial&searchN ameOrder= ULGR EEN HOU SE .. 1/2 4/5/2017 GATES, Nakeeta 1980 NW 3RD AVE MIAMI, FL 33136 Annual Reports Report Year Filed Date 2015 11 /01/2015 2016 04/30/2016 Document Images 04/30/2016 — ANNUAL REPORT View image in PDF format Detail by Entity Name 11/01/2015 — REINSTATEMENT View image in PDF format 12/02/2014 — Florida Limited Liability View image in PDF format THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS ❑OCUMENT. bola://search,sunbiz.orgllnquirylGorporationSearch/SearchResultDetaiPinquiryrype= EntityN ame&directionType= Initial&searchNameOrder-tILGREEN HOU SE... 2/2 5:01 PM 04/07/17 AB./ Opportunities, inc. Total ASJ Opportunities, Inc. FaatSIr1I Total FastSipns Miami Restaurant Repair Inc. Total Miami Restaurant Repair inc. Sea Coast Fire Inc,. Total Sea Coast Fire Inc. TOTAL Type Date Num BO 05/17/2016 0209 Bill Prot -Check 05/17/2016 PAID 641 03/06/2017 EST-1450 Bill Pent -Check 03/0612017 1038 1117 NW 3rd Avenue, LLC Vendor Balance Detail-1300 Renovation Vendors All Transactions Memo Account Bills Payments Balance Restaurant Renovation 20000 • Ac runts Payable 88.853.08 68,853.08 20000 • Accounts Payable 68,853.08 0.00 68,853,08 86853.08 0.00 1300 NW 3rd Signape-Lil Green House Grill Dimensional Sign 20000 - Accounts Payable 1300 NW 3rd Signape 20000 - Accounts Payable 1.890.52 1,890.52 1,690,52 0.00 1.890.52 1,090.52 0.00 Bill 11/29/2016 Proposal 53284 Equipment for Kitchen -Bistro 20000 - Accounts Payable 25,680.09 25.080.00 Bil Prot -Check 11,29;2016 1023 50% deposit 20000 • Accounts Payable 12,840.00 12,840.00 041 Pint -Check 12119201E 1024 2nd Payment of Proposal 53284 20000 - Accounts Payable 10.272.00 2.566.00 841 02/07/2017 525680 Ino 52580 20000 • Accounts Payable 185.00 2,753.00 BA 02/07/2017 534040 Inn 534040 20000 • Accounts Payable 3,611.25 6,364.25 Bap Prot -Check 02/07/2017 1033 Balance owed - Final Payment 20000 - Accounts Payable 8.364,25 0,00 28.476.25 29.470.25 0.00 BIM 01/12/2017 BD-2734 Updating Fire Systems 20000 • Accounts Payable Bill Purl -Check 01/12'2017 1028 VOID' PRINTED INCORRECTLY 20000 • Accounts Payable 0.00 Sip Pmt-Check 01/1212017 1031 BD-2734 20000 • Accounts Payable 1,346.33 1,346,33 TOTAL PAYMENTS FOR PROJECT $101,366.18 1.348.33 1,346.33 0 .18 101,388.18 1.348.33 1,346.33 0.00 0.00 0.00 THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Pape 1 of 1 SUBSTITUTED Program Location 937 NW 3rd Ave SUBSTITUTED tZwe'llt Lit GreenHouse Grill. [11 GreenH Grill Trendy Food Serve i Love. P.O. 13ox 10094 Miami, 1 1 P'h4>>uu.—8(a.2.11.4578 1,i1C ircciif fou: eGri11(i Gmj 1.com www.1.i1Greenf louseGrill.cum Executive Summary SU BSTITUTED Lil GreenHouse Grill started out as a family owned and operated mobile food cafe with intrinsic plans to grow into a moderately sized eatery planted in the heart of Miami's Overtown. For the past 8 months, Lil GreenHouse Grill has had the great fortune of doing fantastic business on the campus of Gibson Park as the operators of the Overtown Optimist Concession Grill. Chef Karim Bryant has utilized over 20 years' worth of experience to create a menu and theme that contribute, is positive growth of his childhood home. As a current resident and homeowner he has clear and present goal grow Lil Greenhouse Grill into a permanent space that utilizes all this burgeoning area has to offer. The culture, rhythm and the vibe of a unified community has been overshadowed by crime, poverty and selfishness. The area's landscape has changed and evolved into a community of art and culture. Li] Gree ouse Grill plans to also offer a hip and savory place to mix, mingle and dine. This plan also includes consistent jo ' anon and skill enhancement, community contributions and healthy eating initiatives. Serving trendy +d with love is not just a motto, it's our purpose. Highlights Since its' inception, Lil GreenHouse Grill has continued to gain pop .ty because of the consistent flavor, freshness and portion size of each menu item. Each item is presented in an attractive, clean and bright cr .A1s a certified butcher Chef Bryant takes great pride in presenting his smoked and grill meats in a pleasing er. Meals are well balanced and healthy, always se • . g up fresh vegetables and fruit options. Hearty, savory sides have become customer favorites and are prepay= resh daily from hand-crafted, taste tested recipes. The theme suggests fresh, flavor rthy and conscious food choices. The venue itself, a conveysn piece. The design will be affordable reusing unique consignment pieces to create a light, open and any feel. Th be seating for 20-30 on the inside, 2 sidewalk tables and patio seating for another 10-15 people. The patio e landscaped with live fresh plants, garden items and trees. Trendy foo -rued with love.' Not only does the motto refer to the food, but also the people who cook and serve it. Family ed and operated, each diner is appreciated and invited to be a part of our `Lil GreenHouse.' ectives Since its creation, Lil Green' Iouse Grill has had a clear cut plan in growing a permanent eclectic and modern space that creatively utilizes space that is comfortable, entertaining and whether dining in or carrying out, provides the best soul fusion in South Honda serving 200-240 plates per day 7 days a week. Mission Statement Serving trendy food with love. Keys to Success The elements that are contributing to LGHG's success are the same elements grounded in the mission statement and foundation are the same elements that will grow and sustain the business in the future. Family. Food. Community. Description of Business Welcome to `Lil GreenHouse Grill' —Serving trendy food with love. From our family to yours, we delight in bountiful, affordable and attractive food seasoned with warm smiles, and the ambient mix of music and laugh Each bite `feels good' and tastes good, prepared and served by workers who take great pride in being able to wo here they live. Where each family makes it a priority to patronize, relishing on being able to dine on vegetables f the community garden...maybe their child planted the ripe red tomatoes that garnish their delicious ste rap. Whether it's breakfast, lunch or dinner... feel at home, in our `I -louse'. Company Ownership/Legal Entity Lil GreenHouse Grill is a Limited Liability Corporation owned by Executive Chef, .; rim Bryant Fully licensed by the Division of Restaurant and Hospitality, Lil GreenHo rill is able to own and operate within an approved Miami Dade County location. Lil GreenHouse Grill is also fully insured in compliance with t .tate of Florida's operating code, Location Currently, Lil GreenHouse Grill is managing the f rtown Optimist Club Grill located at Gibson Park. Mailing Address: 401 NW 12t h Street, Mia L 33136 Grill Interior / Exterior Chef Bryant and his marke am has a clear cut vision on the interior of the restaurant. Here an idea: LU b 1— m 1 SUBSTITUTED Hours of Operation Lil GreenHouse Grill will be open for Breakfast, Lunch and Dinner. Monday -Saturday Barn to lOpm, and the bar op with bar bites available till Midnight LPI t;RE PNI IC_1L61: ',,i1\11; Jlll Y GOOD FOOD & GOOD TIMES SINCE 2013 STARTERS GREENHOUSE SALAD Mixed greens, tomatoes, cheese, cucumbers, croutons 519 BBQ SMOKED WINGS 7 Marinated, grilled. smoked to perfection; celery SEAFOOD CAKES 9 Handcrafted, made daily, eafood; house aoli DREAMFIRE SHRIMP Grilled or Fried, tossed in Chefs Sweet n Spicy Sauce BBQ RIB TIPS A family favorite; smoky, saucy and finger -licking fun to share SANDWICH BURGERS 7 oz Angus bee ground turkey. fresh Iressed BLACK AN BURGER Savor opped with lettuce, to o and house aoli ILLED CHICKEN 6 oz breast marinated, grilled and freshly dressed Beverages 2.95 9 9 9 10 8 SUBSTITUTED 1 66 GREENHOUSE r:nil MAINS MOKED 88Q RIBS Slow smoked watt Cbef's herbs and spices SAt HALF BBQ CH KEN Marinated, grill and pplewood s ked LE CHICKEN tcken breast seerf Il ILLED SHRIMP skewered and showered with keninn and butter SEAFOOD CAKE DINNER Handcrafted and made daily with house aoli SIDES BAKED MAC N CHEESE MASHED POTATOES YELLOW / BROWN RICE BAKED BEANS BLACK BEANS WHOLE KERNEL CORN GREEN BEANS SIDE SALAD 1300 NW 3RD AVE OVERTOWN 786.277 3582 16 14 4 4 4 4 4 4 4 SUBSTITUTED SU BSTITUTED Suppliers LGI IG utilizes local restaurant suppliers such as Jetro Restaurant Distribution and GFS to purchase staples and commissary items. Local meat stores and butchers are used in securing fresh meat. Vegetables arc purchased from grocers that secure items from Florida Fresh Farms. Service 'Serving trendy food with loveis not just a motto, but how we operate our business. Staff members are ca • ly selected based on criteria such as style, social literacy, and familiarity with green living and healthy eatint wing `well' is important to our family, is incorporated into each dish and we want it to be the feeling each guest is 'eted with and leaves with, promising a return...with friends. We understand the key to positive revenue growth in the restaurant industry is the num of people we can successfully serve in a day. Table turnover is very important and requires all participation starting th accurate order entry, moving to the kitchen where staff are trained and positioned to send the plate back out t■ e customer, exceeding their expectations, ending with an affordable payment for a wonderful meal and : service. Each employee will be required to have `hospitality training' with an e rienced professional server. Management LilGreenflouseGrill is owned and operated by Chef Ka Media, a boutique marketing firm specializing in inte ryant and Nicole Gates, President / CEO of Overtown ed media marketing plans. Meet Executive Chef Karim Bryant > Ch rim Bryant is one of Overtown's success stories. Finding direction in the kitchen, he unveiled a talent for cr .ng delicious, hearty and visually appealing food while learning, working and cooking alongside South Florida' ost experienced executive chefs. As a cook and butcher, Chef C nt has worked for some of Miami's most popular restaurants including Prime 112, The Capital Grill and Smi nd Wollensky. Chef Iryant's journey from a teen growing up in the streets of :Iiiami to one of the areas mo • espected industry professionals has inspired many. In continued service to the community he graciously acce • an invitation to share his story in Washington DC on Capitol Hill as a representative of the `Healthy mien I g Overtown' Forum. His e• tton in kitchen management enhanced as he grew from Sous Chef to Executive Chef at Wvnwood's trendy utcher Shop' and discovered he was ready for ownership after a brief but influential stint at Trump Doral's T Prime'. Today, Chef Bryant is the owner, operator and Executive Chef of The Lil GreenHousc Grill', a mobile cafe `Serving Trendy Food With Love.' This popular concept has already established a loyal following due to consistent marketing efforts including a growing Facebook and Instagram following. The website w+,vw.I.iIGreenHouseGrill.com provides the patron with a detailed menu, contact information and the opportunity to provide feedback. As a proud homeowner in Overtown, Chef Bryant dreams of creating not only jobs, but teaching opportunities while inspiring entrepreneurship by his own example. Meet Marketing Executive Nicole Gates > Nicole has earned industry respect as an ethical, hardworking and effective broadcast media specialist, with the unique ability to successfully market to the masses. With over 20 years in broadcast media marketing, the industry has seen Nicole grow from an overnight board operator in her hometown of Columbus, Georgia, to an influential woman making great strides in creating award winning events and concepts that generate revenue for advertisers. Her southern charm and enticing voice earned her on -air shifts from Mornings in Columbus, GA., to Ne and Public Affairs Director in Charlotte, NC. and Middays in Tampa and Jacksonville before finding her t ion for consumer marketing, crafting her creative and organizational skills as the Promotions and Marke + Mrector for multiple radio formats including Rhythmic, Urban AC, and Adult Contemporary, in which she -ed South Honda for six years as Promotions Director of Miami powerhouse 101.5 LITE FM. Nicole received her education at Columbus State University, majoring in Comm ons with an emphasis in Marketing. Nicole achieved success as the Director of Business Development trend -setting Circle of One 'Marketing before launching Overtown Media, a boutique agency specializin integrated marketing plans. Nicole's trend setting thought process, extensive management experience and an• deniable passion and track record for generating revenue also finds her as the South Florida Branch Man or critically acclaimed global wine retailer, PRP Wine International / WIV Distribution. Nicole is affiliated with The National Association of Blac . emale Music Executives, a founding member of the Miami -Dade Chamber of Commerce Young Professi• <t s Network, and a volunteer with KAPOW (Kids And The Power Of Work) Organization. Ms. Gates was no ated as a 2010 Outstanding Volunteer for Miami -Dade County Public Schools and in 2011 selected as one of • acy Magazine's Top 40 Under 40 South Florida Leaders of Today and Tomorrow. Financial Ma ' ement Proven revenu owth is important to the LGHG Team. Currently, Operations Manager Nicole Gates manages the bookkeep rid accounting. One set of books are kept that document weekly profit and loss. LG utilizes Chase Business Banking and take advantage of a wonderful relationship with our Chase Banking Money nager, Gus, who keeps us advised of new and efficient ways of saving and managing our accounts. When our net profits grow in excess of $5000 per week or $20,000 per tnonrh we plan to secure a 2 year contract with Trilb1erge Consulting Group. Owner Geri Lazarre is a highly respected Accountant and has played a key role in advising LGHG on proper licensing and business set up. TriMerge is known for managing the books of some of South Florida's most successful small to medium owned businesses. Forecast and Projection: UI C;RFFtJi��jlr,� In an established location, LGHG will thrive due to consistent, delicious and fast menu items, transparent and comfortable service and competitive pricing. Based on current business and demographic research of the potential and desired space, the following monthly estimate of projection has been crafted by the management team: \1in. 102 tickets per day sold at a minimum of $10.00 per ticket = $1020 $1020.00 per day made operating 7 days per week = 7140.00 Operating 4 weeks per month at $ per week = $28,560 per month r $28,560 x 12 (months) = $342,720 gross revenue for the first year This projection is based on cotuiter, take-out and dine in service alone. Operating plans include private ca • for parties, meetings, banquets and events as booked by the venue. The desired location will be seen as a partner in the business, providing attractive indoor/outd gas, and use of industrial kitchen equipment such as stoves, ovens, fryers, prepping stations refrigeration. space, power, water, h stations, and In exchange, LGHG will pay the Landlord $2000 per month and 20% past the even point of gross monthly revenue made. Landlord has provided 4 months free rent. Start-Up/Acquisition Summary LilGreenflouseGrill launched June 2015, purchasing a concess potential and brought the vision to life designing, building state's requirements. trailer from a local vendor. Chef Bryant saw the raking sure his new `kitchen' was in compliance with the Passing all inspections with flying colors, LGH • . s ready to launch. Experience had prepared the team well and many months of thoughtful consideration of a de ' . us and attractive menu, gave life to a start up inventory list. It is our hope to secure an Overtop ulti-use location with indoor/outdoor conversion dining, 30 person dine in capacity, and a kitchen handcraf . and designed by Chef Karim Bryant. LGF-IG would use this opportunity- to engage the talents and resources of vertown C ommunihv. LGHG is committed upplying all food and paper product, cooking and prepping utensils and cookware, serving dishes and take o .roducts. LGHG will provide the POS systems, seating, tables, decor and signage. Ma ting House Grill is fortunate to have a Marketing Executive as the Operations Manager. Normally a $1200/month e item, this is a cost that will be saved, giving the bottorn line an outstanding chance of staying in the black. An integrated media marketing plan will be created incorporating television, radio, internet, social media, and grassroots, community geared efforts. Market Analysis Currently there are five (5) sit down dine in restaurants in Overtown. None of them stay open past Gpm, nor offer any luxury for the diner. This grab-n-go lunch counter concept is the total opposite of LGFIG's mission statement. As the SUBSTITUTED landscape of Overtown changes at a very rapid rate, it's important to keep and bring back those dollars that have found it's way into neighboring Midtown and Wynwood. People who choose to move into Overtown, do so because of the rich soulful heritage and have not been blinded by the negative images that so freely permeate our media. Studies show that there are more and more people moving into the downtown corridor while prices are reasonable. Proof lies in the constantly emerging skyscrapers that will eventually become luxury high rise condos...homes to very hungry people, looking for a flavorful, affordable, yet `trendy' meal, By also offering entertainment such as spoken word and poets open mics, acoustic new artist' performances, atier hour 'chef battles', LGI:IG is poised to become an easy and obtainable way to be `seen' without being pret cnt4. Overtown is securely nestled between 3 train stations, ample bus stops and walking distance from c 'mown government and business offtces...filted with people looking for a good meal and a trendy way iwind during their journey. ver prior period Local Market G Reetomers New Customers Poteoti*stomers 2015 2016 2017 Marketing : n It is with gr onor, energy and anticipation that the team at Overtown Media present this proposal in hopes that the compintrinsic value is seen not only as a `good idea' but a necessary device, pivotal in the success Li! Green! louse G t achieve. Overtown Media, led by Nicole Gates brings to the table over 20 years of broadcast media marketing erience. We plan to use an integrated mix of traditional, non-traditional and grassroots marketing methods to grow GreenHouse Grill: 1) Expanding its brand 2) Activating ideas and concepts 3) Achieving local and national recognition SUBSTITUTE© LIL GREErJI I mI;SL (-;Pit I1,ll r 2015 4) Assisting Lil GreenHouse Grill with implementing grassroots and community initiatives ABOUT OVERTOWN MEDL\: President / CEO: Nicole Gates Address: 1980 NW 3rd Ave, Miami FL 33136 Phone: (786) 506-5796 Website: www.OvertownMedia.com Years in Business: 2 years AR.iRKETING: can be confusing, costly and more often than not, boring. We're an ' • A company. We specialize in designing creative, integrated plans, purposed to expose your product to the demo, . hic that will render results. This will always require the use of multiple mediums, business to business and busit to consumer communication and possibly cross -messaging. 20 years of media marketing experience makes u alified to tap into any demographic with messaging they can understand. -.and trust. PROMOTIONS AND PUBLIC RELATIONS: used to be abo vho and what you know. Today, it's more about what you can do with who and what you know. Again...for client and for our agency, it's about results. That is how we measure success. We are proud to boast an excellent mmrnunity and corporate reputation allowing us to take advantage of effective relationships. Experience, cr rity and a grounded sense of appropriateness allows our team to make good decisions when promoting or making ' roductions. DESIGN: we are not art snobs ... but o esigners are. And they are proud of it. We work with art directors, design firms, independent contractors and u d coming artists with fresh ideas and virgin eyes. We have designers located in London, Kingston, Atlanta, Detro ew Orleans, Baltimore and ;liiam . Why so many designers? To keep your concepts fresh, forward, and . t importantly on -time. 11IEDIA BUYING: is ther task that can he confusing. A lot of talk about grp's, frequency, rank, and reach can cause even the mildest n ' e. As media marketers, we were trained to get more money and provide the least amount of inventory possi ' It's the nature of the beast. Nothing personal. With that understanding, we've decided to use our powers for • . d and unleash our media buyers to get you the best offerings at the market's most competitive prices. We conside a media our partners in exposure and relish the opportunity to present ways our media partners can tie into clie COPE OF WORK DESIGNED FOR LIL GREENHOUSE GRILL: Public Relations: With over 20 years of experience, we've learned that success in PR means tapping into the emotions of the target audience. Through the combined use of relationships with media partners in TV, Cable, Print, Radio and Internet, we can uniquely integrate our PR initiatives with marketing initiatives. Some of the examples include: SUBSTITUTED • Creating and distributing media kits, press releases, media advisories and calendar listings to targeted media outlets Securing features and/or mentions in a variety of media outlets • Facilitation of artist and spokesperson interviews Media and Press Pitching Media Management • Individually crafted media and marketing contact list • Securing personal appearance opportunities for Chef Karim Bryant • Create and maintaining associations with key community, non-profit, an '.uth organizations Marketing Consultation: Overtown Media aims to become the `Community's Marketing Co. .t rant'. We will work closely with Lil GreenHouse Grill and partners to educate and assist in crafting and impieme g integrated marketing plans that place the brand in a position to compete in the marketplace and drive traffic inte restaurant and community with traditional and non- traditionally based advertising initiatives. This work also ' udes, but is not limited to: • Media consultation for all TV, press a adio exposure. • Media training will also rake pl P • Graphic and art design saltation • Media buying a rate negotiation Event Manage for to interviews and appearances and as necessary for development \''e take + t pride in our ability to design, brand and craft events. Whether it's a grand opening, corporate dinner, or corn + it action meeting, our team has vast experience in creating event timelines and deliverables. In addition, our teis prepared to assist in: Event creation and implementation — here is where we work with brands to strengthen a concept and purpose. • .As necessary we will assist in securing media coverage for events Interior and Exterior Design Logistics SUBSTITUTED • Entertainment • Itinerary and RS\T's Lil GreenHouse Grill's current marketing efforts include: • Printed flyers/menus (1000) I'acebook.com/lilgreenhouscgrill • 1G @Li1GreenHouseGrill • www.LilGreenllouseGrill.corn Thank you for sharing in our vision. Welcome to Overtown. Welcome to our `[ SUBSTITUTED LIL C:RLLNHOU I I1J_Y%01 4/5/2017 Detail Entity Name Li/l r0il0 r r r 1 !� �!.'_hrlrl S iJ [in f ji'tut Ltfue r.J Florida Det artment oLState / Division of Corporations f Search Records / Detail By Document Number f Detail by Entity Name Florida Limited Liability Company LIL GREENHOUSE GRILL, LLC Filing Information Document Number FEI/EIN Number Date Filed Effective Date State Status Last Event Event Date Filed principal Address Gibson Park 401 NW 12th st MIAMI, FL 33136 Changed: 04/30/2016 Mailing Address 1980 NW 3RD AVE MIAMI, FL 33136 Registered Aaent Nam = Address BRYANT, KARIM 1980 NW 3RD MIAMI, FL 36 L14000188424 47-2411698 12/02/2014 12/01/2014 FL ACTIVE REINSTATEMENT 11/01/2015 Nam = hanged 11/01/2015 prized Personts) Detail Name & Address Title MGR BRYANT, KARIM, SR 1980 NW 3RD AVE MIAMI, FL 33136 Title MGR SUBSTITUTED http://search.sunbiz.ors/Inquiry/Corporation5earchlSearchResuitDetaiI?inquirytype EntityN ame&di recti onType= Initial&searchN am eOr der = LI LGR EEN HOU SE .. 1 /2 Detail by Entity Name 415r2017 GATES, Nakeeta 1960 NW 3RD AVE MIAMI, FL 33136 Annual Reports Report Year Filed Date 2015 11 /01 /2015 2016 04/30/2016 Document Images 04130I2016 - ANNUAL REPORT View image in PDF format 1t/0112015 — REINS TATSEMENT View image in PDF format 12/02/2014 — Florida Limited Liability View image in POF format SUBSTITUTED http: //search.sunbiz.org/InquirylCorporationSearchiSearchResultDetai i?i nqui rytype= EntityName&di rection7ype- Initial&searchNameOrder= LILGREENH OUSE... 2/2 6:01 PH 0447117 AB.) Opportunities, Inc. Total ABJ Opportunities, Inc. FastSigns Total FastSegns Miami Restaurant Repair Inc. Total 41ami Restaurant Repair Inc. Sea Coast Fire Inc. Total Sea Coast Fire Inc. TOTAL Type Data Num 1117 NW 3rd Avenue, LLC Vendor Balance Detail-1300 Renovation Vendors All Transactions Memo Account 844 Payments -fancy B111 05+t72016 0209 Restaurant Renovation 20000 • Accounts Payable Bill Pmt-Check 05/17/2016 PAID 20000 - Accounts Payable Bill 03/06/2017 EST-1450 BiHPrnt.-Check 03r062017 1036 1300 NW 3r0 Signape-Lil Greenilouse Ohl Dimon sia nal Sign 20000 - Accounts Payable 1300 NW 3rd Signape 20000 • Accounts Payable Bill 11./292016 Proposal 53204 E_qu,pment for Kitchen -Bistro 20000 • Accounts P .le Bit Prnt -Check 11/29/2016 1023 50% deposit 20000 • Accou. ayable Bit Pm! -Check 12119/2016 1024 2nd Payment of Proposal 53284 20000 • A Payable Bit 02/072017 525680 Inv 52580 20000 ..unto Payable Sill 02/07/2017 534040 Inv 534040 21 r Accounts Payable Bill Pm! -Check 02/07/2017 1033 Balance owed - Final Payment • r r Accounts payable 66,853.08 60653.06 0,00 86,653.08 853.08 0,00 1,890.52 1,090.52 0.00 1,690.52 1,890.52 0.00 25;680.00 25,680.00 12,840,00 12,640.00 10,272-00 2,588.00 185.00 2.753.00 3, 811.25 8,364.25 6,364.25 0.00 29,476.25 29,478.25 0.00 Bill 01/12/2017 BD-2734 Updating Eke Systems 20000 • Accounts Payable 1,346.33 1,348.33 Bit Pmt -Check 01/12/2017 1026 VOID: PRINTED INCORRECTLY 20000 • Accounts Payable 0.00 1.346.33 Bill Pint -Check 01/12/2017 1031 B0.2734 20000 • Accounts Payable 1.346.33 0.00 1.346.33 1346.33 0.00 101366.19 101,366.i 8 0.00 TOTAL PAYMENTS PROJECT $101,366.18 SUBSTITUTED Page 1 of 1