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Home My WebLink AboutCRA-R-17-0010 BackupTHE OVE RTOWN PERFORMING ARTS CENTER Services 0 circRe otone A\ARKETING • Establishing warm friendly administration and superior strong customer service teams • Establishing a quick response maintenance and technical production team • Establishing pre -production, production, and post production space area, schedule, usage calculator, and system (food and beverage service, projector services, presentation services, conference/presentation designs, multi -purpose use, casting use, teleconference service etc for additional fees) • Establishing web site with high integrated SEO and networked usage to all tenant/rental listing and virtual marquee with calendar and virtual box office • Set up ticketing services with Ticketmaster, Vendini, and inTicketing • Setting up contracts to have a local crew run the on -site production needs • Setting up contracts for vendors to come in and provide additional services such as lighting, sound, video, catering, valet. • Create and establish the flexible short term and long term leasing/rental programs • Create and establish pre -production, production, and postproduction offices. That includes everything from renting white boards, office supplies, computers, desks, chairs to assistance with design and legal services • Establishing a community virtual suites service (i.e. Theater, Dance) • Establish the parking areas and fees and services including additional fees for assigned/valet parking with identity • Maintain relationships locally with all the various chambers of commerce, the city police and fire, the local support groups, church groups, community watch, community activists, offering of space to hold commerce meetings and networking events • Establishing and maintaining common break and kitchen areas • Establishing and maintaining local menus and catering options • Establishing tenant events and showcases • Establishing a monthly tenant/rental newsletter • Establish and maintain strategic advertising seeking new tenants • Establish and maintain the overall branding of the complex and its purpose • Staff training, employee handbooks, employee relations, HR procedure, contracts with employment agencies, etc • Creation of ledgers, document filing system, accounting procedures, rent collection options and penalties, visitor logs, customer follow-up system, lead generation programs • Hire, train, and coach commercial property managers and assistant managers • Create a system and maintain all inventory for all storage/stored items (desks, chairs, phones, furniture, props etc) so that accurate SEOPW CRA assets are always known • Create attainable sales goals and objectives • Create all SEOPW CRA spreadsheets with online access for all partners and executive personnel. • Recommend leasing minimum and maximum pricing grid for all spaces and units. Create a short term and long term achievable goal. • Create team building environments that welcomes new low and no -cost programs to generate additional income • Create the entire system from the initial tenant walk-thru to move -in to move -out. Every step of the process is crucial and must be uniform to insure accuracy. • Create all documents and forms circQe Ot one MARKETING • Maintain building insurance policy, business permits, and are added to state and local lists for all updates pertaining to property management and building codes to insure 100% compliance • Maintain the mandatory policy that all tenants are insured and have included the building and facilities on their insurance with high minimum coverage thresholds • Create Rental Information Packet • Create Ticketing Setup Form • Client retention strategies, programs, and promotions (marketing, branding, brand management, promotions, public relations, community relations, media relations, social media, graphics, advertising, media buying, art direction, media production, printing, video production, website design & maintenance and any and all marketing functions) TIMELINE: Most functions in place and running in less than 16 business weeks. Most of the list will be done in the first 4 weeks and 80% by the end of 8-10 weeks. We project that within the first 6-12 months we should be very close to the capacity or duty cycle of the right tenants and rentals. Compensation (Year 1 & 2) Circle of One Marketing: Overall top line venue managements in addition to Public Relations, Promotions, Media, Marketing $50,000 (includes brand development and management, website design and maintenance, ongoing maintenance of social media, database marketing, dedicated marketing director, venue branding, content and programming, partnership development, thought leadership, strategic alliances) General Manager F/T (Operations) $40,000 Assistant General Manager P/T (Operations) $24,000 General maintenance/operating funds: $6,000 Total Budget $120,000 The term of this contract shall be from March 1st, 2017 to February 28, 2019, and may be renewed for additional two- year term by written notification sixty (60) days prior to expiration. 0 circQe at one A\ARK€TING ADDITIONAL REVENUE from the OPAC SEOPW CRA to receive unlimited annual shows at no rental charge at no rental charge (based upon availability) Venue Management receives 20% of net profit from all venue rentals/leases; SEOPW CRA receives 80% of net profit from all venue rentals/leases. Net does not begin until all expenses are paid in full. SEOPW CRA will provide a $100,000 "line of credit" to Venue Management for the production of events that can demonstrate profitability. Venue Manager Agrees to settle with SEOPW CRA no later than 5 days after the conclusion of an event in the form of check or wire. 0 circ9e o�. MARKETING