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Home My WebLink AboutCRB Memo and Application 2013-05-09CITY OF MIAMI, FLORIDA INTER -OFFICE MEMORANDUM TO: FROM: Todd Hannon, City Clerk DATE: April 15, 2013 FILE: Madelin Pacheco SUBJECT: Request to fill appointment Community Relations Liaison to the Community Relations Board REFERENCES: Application Attached, please find the list of recommendation made by the Committee Relations Board Nominating Committee to be submitted to the respective Commissioner for consideration to fill the following vacancies. District 1 Victoria Cervantes Cc: Honorable Mayor and Members of the City Commission NAME CO 394A C ZVAt.J &S CANDIDATE FOR NOMINATION TO SERVE ON THE CITY OF MIAMI COMMUNITY RELATIONS BOARD Mission The mission of the Community Relations Board is to: • work proactively to identify and relieve intergroup conflicts before crises arise; • identify and contain, as quickly as possible, community tensions; • develop bridges of understanding and support programs in the community; • foster understanding, communication, and mutual respect; • develop and support local or city based Community Relations Boards throughout the county; and • assure that resources are in lace to respond to community crisis. The City of Miami Community Relations Board was created by an ordinance of the City Commission and it recruits representatives of the various social, racial, religious, linguistic, cultural, economic, and geographic groups comprising the population of this City and include leaders of government, business, religious and educational institutions, civic and organizations and other appropriate community leaders." QUALIFICATIONS OF THE MEMBERS OF THE CITY OF MIAMI COMMUNITY RELATIONS BOARD Each member appointed shall be a resident of the City of Miami with an outstanding reputation for community pride, interest, integrity, responsibility, business or professional ability and who has demonstrated a commitment to intergroup relations. Members shall have demonstrated skills in diplomacy and the ability to: • foster mutual understanding, tolerance, and respect among all economic, social, religious and ethnic groups in the City; • act as conciliator in controversies involving community relations; • cooperate with federal, State and City agencies in developing harmonious community relations; • cooperate in the development of educational programs dedicated to the improvement of community relations; and • enlist the support of, civic leaders; civic, religious, veterans, labor, industrial, commercial and other community groups and private agencies engage in the inculcation of ideals of tolerance, mutual respect and understanding. Candidate for Nomination to the City of Miami Community Relations Board Biographical Profile Name: £A✓ ra Vic ) A - Last Employer: t-hS7-D2kbq First Middle Title/Occupation: V/CE /9ES/LE/1/7; CeNA-V/0/U/ 9770AAS Business Type: A-1GISEGM Ji1N- F�DFIr Business Address: 10/ 1 ;.57 fL/ sTgEE// Z 33/3 Business Telephone: 30.5/ 395— q/c-i, Home Address: SOLD C.Orei4L GJ 4 /b/J %c-09-74 3 3/`f 5 Home Telephone: 30.5/ 71 Jam— Z Length of Residence in the City of Miami: 5 / yi2,5 PLEASE CHECK APPROPRIATE INFORMATION LISTED BELOW (Optional) ) Male () White Non -Hispanic (�emale ( ) Black Non -Hispanic 1spanic ) Asian or Pacific Islander ) American Indian or Alaskan Native List all affiliations with civic and community based organizations and positions held: -"W/Q/6/9 bE/ / C h'7C Thcrt% DeGE6A- A09-Oc� My / 5P/ i-3G/7- Td /, S/ti i ,20 A-iGW F,eiAA- uti/i&xs/ i4646tf.t//4SSdc f�r'701 Jove `' rut USEGIM OF' Co /V727-MPDe-C' /42-4Tj ROe1.0v4 47TRAIG7?0A.25 /95sduf9-,�7C c 6'A1CVd Sdei7# FtoeI 60 A/CIE46 45S r Community Interests: /9 TS C I L . Tzr�� C'/l/�G �ti /�A-��M�1 Le-ciZh2E5 ( /L//✓'' Lii r 4i y 577144)7, s I/OLGC Additional Information: Persons acquainted with Candidate's Activities/Experience: Name Ar(Ct4ClQ k'Q/16ef D Levy RG1.11) /67orape - Telephone 3615/5 - �35� 3a5/s/9.- /1 ?59A?60/- be 3 QUESTIONNAIRE FOR CANDIDATES FOR NORMINATION TO SERVE ON THE CITY OF MIAMI COMMUNITY RELATIONS BOARD CANDIDATE'S NAME \% / CTbe./ A 4V 7 S 1. Why would you like to serve on the Community Relations Board? 2—oan * -ke O�opo��un, i-ve ka.- A Qi . si ate --to 1 eAage y/-''s cic-14 de 4-0 )vrLL + i r\ p(Zst/p e (i' 2. Can you dedicate at least 10 hours per month to serving on the Community Relations Board? \/es . 3. What special skills would you bring to the Community Relations Board? _7' hove a deep u r/51a C4 T four ni cal ms,-le man ✓� c .Pceurci.-{� r)a.� a /19� - cn n�ct ,cis 1, )M /5 cr; [u,/ pa41 D ( -e. Aeryrten4 ‘i,rn nn- i`n �%�'.'ir`s h a,nc( Sfan i'sh cc n4 1i Je„ &Odin aid re c m 1% ich. QUESTIONNAIRE Page two (2) 4. What is your understanding of the role of the Community Relations Board in the City of Miami? M /e a -le urde s7 1_ n TVtP, z r-k of 41°_. CCU a_ nok/e rnA:55; it) work- vzort a Ty) orb, i1)c/us%ve 1/4.9oVey1)61 -1-O-�`s 5. Do you feel that positive inter -group relations can be achieved in the City of Miami? ®.� r�5 w' �opn) e rafr n /ca-�, Gtn Gt /Y1-u� .�/ reStioD -4' it iPc15 a 1S 4 fi r' d r7 s . Please attach a copy of your resume after you have completed the form. VICTORIA CERVANTES PO BOX 347406 • Coral Gables, FL 33234 Cell: (305) 519-4900 • flvickster@gmail.com 00v Cara/ C W /wI HiarYuy. / 3 3/y5 SUMMARY Victoria Cervantes has over 13 years experience in communications including external relations, public relations, community relations, marketing, political and issue -based campaigning and government affairs. In September 2008, Ms. Cervantes was hired as the External Relations Manager for HistoryMiami. Within three years, she was promoted to Vice President of Communications. In 2009-10, she led the implementation of the rebranding at HistoryMiami including graphic design, website, public relations, advertising, environmental graphics, and development of branding style guide. In 2011, Ms. Cervantes led the effort to secure Smithsonian Institution Affiliation for HistoryMiami. Currently, she continues to oversee marketing and communication strategies, social media, budgeting, partnerships/outreach efforts and messaging as it relates to the institutional brand, special events, exhibition and educational programming. Prior to HistoryMiami, she worked in the private sector for an architecture/engineering national firm developing marketing strategic plans that generated over $100 million in new business development, as well as film production and as a congressional staffer for Florida Congressman Peter Deutsch. PROFESSIONAL EXPERIENCE HISTORYMIAMI, Miami, FL, September 2008- Present Vice President, Communications and External Relations Manager • Manages the workflow of all creative design jobs starting with initial creative direction, production, review, and approval processes, through to completion • Works closely with the President/CEO, Board of Trustees, and Senior Staff in communicating priorities, positions, and values with the goal of supporting and enhancing HistoryMiami's mission and vision • Content development and management of social media sites including Facebook and Twitter • Provides management and oversight of external consultants • Writes backgrounders, articles, press releases, speeches, talking points and fact sheets as required • Serves as managing editor for annual contemporary history magazine, HM The Magazine of HistoryMiami • Develops partnerships and collaborative marketing initiatives with other local cultural, tourism, media, and related organizations • Responsible for creating annual marketing plan that reflects the immediate and long-term strategic goals for the tactical execution of communication initiatives URS CORPORATION, Miami, FL -February 2004 - September 2008 Marketing Coordinator, Sr. Marketing Assistant/Researcher and Marketing Assistant • Designed and developed marketing proposals, PowerPoint presentations, and collaterals resulting in over $100 million in sales in four years. Representative clients included Miami -Dade County Parks, Collier County, Duval County, and the Panama Canal Authority. • Provided project support as needed and served as Program Assistant, Crisis Management, and Community Relations Representative for the Federal Emergency Management Agency's (FEMA) response to the 2004 Florida Hurricanes. VARIOUS FILM AND TELEVISION ASSIGNMENTS, Miami, FL and Los Angeles, CA-2000 - 2004 2nd 2nd Assistant Director/Asst. Production Office Coordinator/Production Secretary/Location Assistant/ Production Assistant • The Manchurian Candidate (Paramount), 2004 • Bad Boys II (Columbia Pictures), 2002 - 2003 • Miss Miami (NBC Pilot), Father Lefty (CBS Pilot), 2002 • Coastlines (Independent Film Channel), 2001 • Snow Dogs (Walt Disney), 2001 • ALI (Columbia Pictures), 2001 • The Hours (Paramount), 2001 • Big Trouble (Walt Disney), 2000 • The Playaz Court (No Justice Pictures), 2000 Cervantes GORE/LIEBERMAN CALIFORNIA COORDINATED CAMPAIGN, Los Angeles, CA- 2000 Election Day Coordinator • Recruited over 300 Election Day workers in four congressional districts • Maintained database of voters and volunteers • Provided event support for publicity appearances and rallies U.S. HOUSE OF REPRESENTATIVES (PETER DEUTSCH, FL-20), Washington, DC- 1997-2000 Scheduler and Office Manager • Served as spokesperson when Congressman was unavailable • Maintained Congressional Member schedule and travel coordination • Provided administrative management for legislative office, accounts payable, HR and information systems Congressional Aide • Served as federal grants coordinator securing grant opportunities for constituent groups • Procured venues and coordinated logistics for video conferences and town hall meetings • Conducted Constituent Casework • Managed military service academy (Air Force, Navy, West Point, Merchant Marine) congressional nomination appointment process for high school students in the 20th Congressional District PROFESSIONAL DEVELOPMENT M.P.P. in Public Policy and Strategic Communications New England College, Henniker, NH (April 2012) Summer Film Production Workshop University of Southern California, Los Angeles, CA (1999) B.A. in Political Science Florida International University, Miami, FL (December 1995) • Omicron Delta Kappa • Mortar Board • College Democrats SKILLS • Media Relations • Brand Management • Strategic Planning • Social Media • Marketing/Business Development • E-communications AWARDS & AFFILIATIONS • Campaign Logistics/Organizing • Constant Contact Email Marketing • Graphic Design: Adobe Photoshop, Illustrator, InDesign and Quark Express • Content Management Systems • Microsoft Office • Prospect Research • Raiser's Edge • Lotus Notes Languages: Fluent in English/Spanish; reading and writing fluency in French Florida Democratic Party, Delegate (1994, 1999, 2011) Academy of Hospitality and Tourism, Board Member (Present) American Affiliation of Museums, Member (Present) Florida International University Alumni Association, Member (Present) U.S. Capitol Historical Society, Member (Present) Museum of Contemporary Art, Member (Present) Excellence in Service, Florida Leader, 1996