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HomeMy WebLinkAbout15-00532 BackupSUPPORTING DOCUMENTATION MIAMI 21 ARTICLE 6. SUPPLEMENTAL REGULATIONS AS ADOPTED • APRIL 2012 e. The maximum length of the Sign shall not exceed eighty percent (80%) of the width of the Building wall upon which it is placed, as measured at the height of the Sign. The Sign shall consist of not more than one (1) horizontal line or one (1) vertical of letters or symbols, unless it is determined that two (2) lines of lettering would be more compatible with the Building design. The total length of the two (2) lines of lettering, end -to -end, if permitted, shall not exceed eighty percent (BO%) of the width of the Building wall. f. No Variance from maximum size of letter, logotype, length of Sign or number of Signs shall be granted. g. All Signs higher than fifty (60) feet above grade may be permitted by Warrant and shall be re- viewed based on the following guidelines: 1. Signs should respectthe.Architectural Features of the Facade and be sized and placed subor- dinate to those features. Overlapping of functional windows, extensions beyond parapet edges obscuring architectural ornamentation or disruption of dominant Facade lines are examples of Sign design problems considered unacceptable. 2. The Sign's color and value (shades of light and dark) should be harmonious with Building materials. Strong contrasts in color or value between the Sign and Building that draw undue visual attention to the Sign at the expense of the overall architectural composition shall be avoided. 3. in the case of a lighted Sign, a reverse channel letter that silhouettes the Sign against a lighted building face is desirable. Lighting of a Sign should be accompanied by accent lighting of the Building's distinctive Architectural Features and especially the Facade area surrounding the Sign. Lighted Signs on unlit Buildings are unacceptable. The objective is a visual lighting emphasis on the Building with the lighted Sign as subordinate. 4. Feature lighting of the Building, including exposed light elements that enhance Building lines, light sculpture or kinetic displays that meet the criteria of the Miami Dade County art -in -public places ordinance, shall not be construed as Signage subject to these regulations. 6.6.4 Media Tower Within the Southeast Overtown / Park West Redevelopment Area Media Tower Is a structure that may serve as a viewing tower and a kinetic illuminated media display system, utilizing Signage, video and all other forms ofAnirnated illuminated visual message media within the Southeast / Overtown Park West Redevelopment Area Plan. It is intended that such a structure shall be used to achieve an overall effect and aesthetic consistency within the private -owned properties within the area based upon criteria provided for and set forth in the Southeast /.Overtown Park West Redevelopment Area Plan and applicable provisions of Chapter 163, Part 111, Florida Statutes. Notwithstanding other Sign provisions of this code, Animated and Flashing Signs and Banners shall be permitted for ground level non -Residential Uses fronting on N.E. and NM. 6th Street within the South- VL49 MIAMI 21 AS ADOPTED - APRIL 2012 east / Overtown Park West Redevelopment Area, ARTICLE 6. SUPPLEMENTAL REGULATIONS Outdoor advertising business Signs shall be permitted only in conjunction with a "Media Tower" as defined in this code. implementation. The Miami Media Tower shall exist solely in the Southeast Overtown / Park West Re- development Area. Criteria. It is the purpose of the Miami Media Tower to (a) define an area In the City where signage of this type can be placed on a tower(s) that, together with architectural design standards for Buildings within the area as well as Urban Design standards based on new urbanist principles in the area of the City, will establish a unique local, regional and national identity within the area; (b) strengthen the economy of the City by encouraging the development and redevelopment of a depressed, blighted and slurry area within a major redevelopment area within the downtown core of the City; and (c) provide a source of funds to be used exclusively within said redevelopment area for redevelopment related activities, and nothing else. Permitting, A Sign permit shall be required for all such Signs specified herein. All applications shall require a mandatory review and approval by the Executive Director of the CRA. V1.So SOUTHEAST O E T W:l PARK K WEST COMMUNITY TIY REDEVELOPMENT PLAN NOVEMBER 2004 by Dover Kohl & Partners FINAL UPDATE MAY 2009 by the City of Miami Planning Department (Ver. 2.0) 0 Project Area G: The Promenade General Boundaries - North: NE/NW 11th Street South: NE/NW l Otll Street East: Biscayne Boulevard West NW 1st Avenue Challenges • Unused railroad right-of-way that has become an unsightly alley. • Nondescript, windowless buildings lining the right-of-way, contributing to a bleak atmosphere. • The current physical conditions provide hiding locations for wrong -doers and the homeless. • Rapid success of the Entertainment District has resulted in peak tinges for parking and traffic congestion. • Businesses open during daylight hours are few, causing the area to look empty and abandoned during the day. New Opportunities The Promenade holds the promise of a great location for a vibrant entertainment district and setting for an urban lifestyle in Miami It will be a pedestrian link between Overtown, Biscayne Boulevard, and the new museums in Bicentennial Park, activated by nightclubs and restaurants at night and locally serving businesses during the day. New- residents will 77 be some of the patrons supporting the local economy. The parking needs of these patrons will be accommodated in a lined parking structure adjacent to NW 1st Avenue. New mid -block plazas that will be created along the Promenade will function as public gathering spaces for the clubs that have recently been relocating to the Promenade. Most successful commercial districts have anchors to draw patrons. The Promenade will have on. its eastern edge a renovated Bicentennial Park, with two new museums, the Miami Art Museum (MAIV1), and the Miami Childrena's Museum. At the western end of the Promenade, along NW 1st Avenue, a significant anchor has not yet been identified. . This anchor should attract people to the neighborhood dining daylight hours, as well as at night. Terraces, whether part of new buildings or added to the existing buildings, will provide space for outdoor dining at ground level and above, improving the "outdoor" lifestyle that Miami's weather allows. Urban Design Solutions 1) Examine and modify, if necessary, zoning regulations to encourage new multi -story mixed -use buildings and parking garages. The requitement t of windows, doors, and terraces to tb e existing buildings along the Promenade will contribute to the natural surveiiianre of the space makin. the environment safer. New regulations could add incentives additional parking for civic buildings such as the Center for the Performin • Arts, the two arenas, and the future museurns in Bicentennial Park 2) Design a construction plan that will detail the approach to lighting, signage, and new pavement in an effort to encourage business activity and make the area safer. This could be implemented on a block by block basis as funds permit. 3) Modify the boundaries of the City's Entertainment District to include just the properties that face NE/NW llth Street and NE/NW 10th Street from Biscayne Blvd on the east to NW 1st Avenue on the west (including both sides of NW lth Avenue). 4) Review the Promenade Special Area Plan for more design concepts and strategies. Stakeholders' Roles for Redevelopment CRA: • Fund and iza pletn'nt improvements to the former railroad now known as the Promenade. These improvements should include, but not be limited to, re -surfacing pavement, landscaping, increased lighting and painting. Acquiring the services of engineers or landscape architects may be required. • Coordinate and help facilitate in some manner, an air conditioned garbage location accessible by all the businesses along the Promenade. This could be constructed as part of a new buildin • or by renovating an existing one. Management of this facility should be taken on by one of the building managers for collecting fees, for example. • Support the City with the effort of revising the land development regulations, by funding the effort and/or promoting it with the community. Ciiy ofMaauu: • Work with the CRA if necessary to implement the shared garbage facility. The City should not be responsible for the management of this facility. • The Planning Department should prepare new development regulations fox properties with C-1 zoning in Park West, to allow an increase in development opportunity. • Support the creation of a zoning ordinance that allows outdoor dining for the Promenade. • Examine the modification of the boundaries for the City's Entertainment District. Interest appears to be focused on the 11th Street area. The southern 78 portion of the boundaries should be removed. The boundaries can be extended to the west to include portions of Overtown. The area aronn 1 the Lyric Theater should be included. • Continue to provide police support for the Redevelopment Area. • Solve the homeless situation in the area and assist Charities Unlimited in the relocation and/or upgrade of its Camillus House facility. • Assist in the infrastructure installation for the area, particularly the wiring of Tibet optics. Overtown Civic Partnership: Seek opportunities for the positive effects of the Entertainment District to "spill" over into Overtown Commercial Property Owners and Developers: • When renovating existing structures or building new ones orient patio entrances, outdoor dining, or entertainment spaces to the Promenade. • Enclose unsightly rear building items, such as electrical meters, back flow, preventers, etc. • Place mechanical equipment on roofs to keep the Promenade free of the noise and unsightliness. • Work with the CRA or City to create a shared garbage facility. Promenade Possible location for plaza ji Example For Media Tr 79 04-street pouiag throughout Possible kration. for ialki.bkek pkga Possi ble locapbm for lined parkin garage have mums and wiridows onto The Prornerside Pedestrian passages shouki, occur where pogaile Former raitroad right-of-way reopened for pedestrimaccess Eo Bicentennial Park