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Home My WebLink About13-01005 BackupN ERAC t IVE Art Fair ART BASEL 2013 PROPOSAL FOR THEMATIC ART EXHIBITION II.Proposed Thematic Art Exhibition a. Proposal Parker Projekts and ArtFuze request support for interactive Art Fair 2013, a weeklong exhibition series that features work of established and emerging artists working at the intersection of technology and education. The aim of Interactive Art Fair 2013 is to identify and support artists working with any digital media, and to introduce global and local art patrons to a diverse culture in which technology translates into art that is functional and didactic. Unlike many other opportunities available for incipient artists, this exhibition will focus heavily on collaboration within different mediums and studies. IAF will feature lectures, interactive workshops, music and most importantly art. One of our concentrations will be Urban Mobility as a means to connect community arts and consumers. Open to interpretation, the fair will act as a hub that can refer to people movement or data movement. The event space is 10,000 square feet; the upstairs area will feature the artists and art works while the downstairs area will showcase an interactive installation addressing transportation and mobility. The lower area will also house workshops on data visualization and interactive lectures from a World Memory Champion, biology artists and more. Our event thrives off of it's placement. Park West is conveniently located in Downtown Miami, an area that is fast becoming an International Technology hub. Miami is considered the Network Access Paint for many countries, and as such, Downtown has been experiencing a swell of interest from global innovators. Our hope is that by making the Data driven art general, we can generate interest in the technology field while simultaneously creating a unique cultural experience for local residents. We have already issued a Call to Artists and will collaborate with students from CalArts' Art and Technology Masters program in addition to local artists. Accomplished guest curators, Memory Artist Andrea Wolf, and Media Artist Danielle Bustillo will select all work. Selected applicants will receive a Featured Artist Booth and awards provided by our corporate sponsorship scholarship program. llocation As noted on the CRA provided map, Interactive Art Fair will be held within the requested area at 1140 North Miami Avenue. b» Qualifications of management team Allyson Parker, Founder and CEO of Parker projects is a New York born Curator & Education specialist, working in both the public and private sector. Shehas independently launched several initiatives including The Hangar Gallery in Miami, FerroVitreous Arts & Art 101 and worked with several public programs including The Queens Museum of Art, No Longer Empty & FreeArts NYC. Allyson holds a BA in Art History from Hunter College and has apprenticed under such mentors including Dana Miller of the Whitney Museum and Manon Slome former Chief Curator of the Chelsea Museum. Interactive Art Fair is co -produced by Dani Bernal, a behavior technician and therapist serving the community for over 5 years. Dani currently serves as a Congressional District Leader forthe ONE Campaign and presidentof ARTFUZE, an event celebrating art patronage. Using behavior analytic principles, she has helped develop companies such as World Evolve, Philanthrofest, as well as her own organization, ARTFUZE,Her strengths rely in business development, analyzing consumer behavior, event production and management, marketing, public relations, and fundraising. Lastly, Ahmed Mori will be heading our technology initiatives. Ahmed has over a decade of experiencein digital journalism with a focus on venture -backed startups, the engendering of local tech ecosystems and personalized operations and marketing consultation. Ahmed specializes in organizational analytics implementation, content creation and lean strategization across various industries, including health IT with Miami- based CareCloud, web -based publishing via the Huffington Post and AOL's hyperlocal Patch project, education technology with the University of Miami Global Academy and e-commerce ventures in the eco-travel and retail industries. Ahmed holds an MA from Columbia University in Political Theory and a BA from Florida international University in Philosophy with a focus on neuroethics. c. Quality of marketing plan for exhibition and redevelopment area as a destination Interactive Art Fair is committed to supporting emerging artists and innovation. This initiative will become an annual event that helps expose the community to the influx of technology driven companies and opportunities in Downtown, specifically in Park West. We plan to market the redevelopment area as such that can hold it's own against the Wynwood Arts district and Miami Beach as a destination for the arts. In the past, Art Basel Miami was predominately held on Miami Beach and achieved large attendance numbers at the Miami Beach Convention Center. The attendance was at a record high last year for official Art Basel events but even more so for independent art events in Wynwood. We feel that our marketing of Interactive Art Fair as an event involving art and technology will make it attractive to art patrons looking for the new hot spot for art. The location we have chosen is central to bars, restaurants, Grand Central Park and other art exhibits, in addition to a close location to a large parking lot. We plan on marketing our central location as the logical first step to making Park West the new Art and Technology destination. The IAF team has already taken initiative on marketing, including VIP introductory events for art patrons, Call to Artists, Networking events, and Social Media. We will continue to promote the event through our official website, signage, printings, news releases, publications and events. Prior to the event, we will commission a design agency to put together our signage, banners for the front of the building, posters for distribution, tote bags for distribution during the event, and 1000 artists catalogs. The catalogues will include 100 pages of artist's works, information highlighting Downtown and Park West as a destination for technology, sponsor pages and a highlight of Miami Community Redevelopment Agency. The budget also includes large signage, a photo opportunity step and repeat and flyers. IAF stays committed to acknowledging CRA's contributions and as such, will name them as a Presenting Sponsor. IAF will include CRA's logo and acknowledgement statement in all promotional and marketing materials listed above. d. Funding Commitments Interactive Art Fair is currently pursuing several funding opportunities. Our project has already received support through in -kind donations from Dan and Kathryn Mikeself of the Fountainhead Residency in the amount of $10,000 , and will be making a final presentation for the Awesome Foundation at the end of the month. Funding from this grant will allow us to throw several mini -marketing events to promote the kickoff event in December. We are also in the process of presenting sponsoring packages to several food, beverage, technology and transit corporations for further funding. Audio Visual Vendor has provided a day of free set-up and break -down, valued at $937, and has provided over $5,000 in discounts. Total Requested Amount Expense Budget CRA Furniture 5,000 Covered by Parker Projekts 53000; Permits 3,000 Lecturers AudioNisual 5,000 10,350 10,250 0.: Clean Up 2,000 000. Installations 8,000 5,000 000 Catalog 17,000 17,000 Personnel 5,000 Venue 7,500 7,500 Videography 3,000 3,000 Security 1,000 1,000 Signage 2,550 2,550 Photography 3,000 3,000 Marketing 3,700 3,700 76,100 50,000 26,100