HomeMy WebLinkAboutExhibit 2King Mango Productions, Inc., 3001 Ponce de Leon Blvd #211, Coral Gables, Florida 33134
July 6, 2012
Commissioner Marc Sarnoff
City of Miami District 2
3500 Pan American Drive
Coconut Grove, Florida 33133
Re: City Of Miami Special Events Fund
Dear Commissioner Samoff,
We have been informed that there is $18,000 remaining in the City-wide Special Events' fund that can be
allocated to events that meet the criteria (historical and/or cultural). .King, Mango Productions, Inc.
(KMP) would like to apply for these funds to help produce the King Mango Strut Parade and off -set
$18,500 in permit expenses (police, solid waste, etc) and permit -related expenses (barricades, insurance,
security) required by the City. Please send us the application or information required to apply for these
funds and advise of any deadlines that may apply.
This year's parade will be our 31' and is scheduled for Sunday, December 30, at 2 p.m. It is a parody and
satire of holiday parades that has contributed greatly for 30 years to marketing Miami and Coconut Grove
as a fun, quirky destination. Our parade garners local, national and even international coverage on
television, radio and in print. "The Strut" has become more than a parade — it's a happening!
Our entire parade budget is under $35K. It is a small budget for the size and scope of the event. KMP is
a Florida not -for -profit 501c3 tax exempt organization. It depends 100% on its volunteers and in -kind
services to help make this very popular event possible. We do not charge entry fees for any floats or
groups to be in the parade. We reach out to the community to invite groups and organizations from all
parts of Miami that do not participate in parades because of entry fees. We do not sell tickets to view the
parade. We do not have any food, drinks or merchandise vendors competing with the businesses in the
area. We have people that travel specifically to attend the parade and stay at local hotels.
The King Mango Strut is worthy of the City of Miami's support. We have been praised by the media as
"the satirical parade that always captures the spirit of the community," and "for proving that the most
valuable commodity in South Florida is its great sense of humor." Help us to continue our great Miami
tradition of making sense of the sublime and the ridiculous and to show off Miami in an upbeat and
positive way.
cc: Ron Nelson
enc. Close out of 2011 event
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King Mango 5trut„ 1600 5 Bayshore Lane, 8B, Miami, Florida 33133
January 31, 2012
Coconut Grove Business Improvement District
3390 Mary Street, Suite 130
Coconut Grove, FL 33133
Re: Close out for 2011 Signature Event Grant
Dear Marketing COmmittee Members &IB1D Board Members,
Attached please find our affidavit and income/expense statement for the 2011 Kng Mango Strut
Parade per your reqUest. We have met the committee's requirement of matching funds.
When you review this close-out and the BID's $13,506 contribution to this event as it relates LO
improving business in Coconut Grove, please consider that not only is there a tangible return on your
investment many times over your contribution but, that our 100% volunteer organization :has
contributed greatly for 30 years to the Coconut Grove brand that showcases Coconut Grove as a fun
place to go. We have outlived many better financed events.
In spite of the 10% cut to our grant amount, 50% increase in police services costs and 24% increase in
the BID's Supplemental Fee requiring us to cut street closure hours, we were able to keep Commodore
Plaza closed until 6 p.m. to keep the party going so people would stay longer and spend money in the
Grove. Reports from the bars and restaurants were that they were full of MangoHeads and parade
attendees as late as 8 pin; 4.5:hours after the parade ended.
We do not keep track: of the:value of all the in kind donations in material, labior and services but we
can say without hesitation that if we were to pay for all the materiallabor, promotion: and
entertainment that put on this. event, the Strut would cost three,four times as.much. The 1st• Strut was
created as a counter to the rnega eXPenSive-genetically-rnodified Orange Bowl Parade. We proved
then and still today that you don't have to spend big bucks to put on a parade that attracts thousands of
people, lin ing the streets.
Since we had no vendors competing with; Coconut Grove merchants, allthe money that people spent
on food and drinks went straight to the Coconut Grove bars and restaurants. We evenLencoarageci.the
bars and restaurants in extending their liquor licenses so that they could bringtheir chairs and table out
onto the streets and be able to serve drinks outside their restaurants. The participating restaurants --
feltthat the$100 permit fee and the 2-3 hours to process the permit was well worth it.
We hope that we can continue to count an the BID'S support of our great Coconut Grove tradition ot
making sense of the sublime and the ridiculous.
SjP e 5,
Antoihette Baldwin, President
AFFIDAVIT
:BEFORE ME, the undersigned authority appeared Antoinette Baldwin, who after being duly
sworn, deposes and says -of her own personal knowledge:
.I. Your. affiant, Antoinette Baldwin, is the- president of the corporation King Mango
Strut, Inc., which organizes an event known as the King Mango Strut, which was held
for the 30`h time.on Saturday; December 31, 2011.
2, Attached is an income/expense .report including all checks, deposits and cash :to date.
associated with this year's event.
3. All bills and invoices received have been paid. to date. There are no known outstanding
bills or invoices that are not included in the income/expense report.
4. In -kind donations values are not included and/or not available: to be included as part of
this.packet.
5. The purpose of King Mango Strut, Inc. is to put•on a- parade and street - party the last
Sunday of the ear in Coconut Grove. The event was well attended and covered by local
national and 'international media including TV, radio, Internet, newspapers and
rriaga2ines.. To that end, ourgoai, was.achieved.
In Witness whereof she has ,liereto,sether hand:
1*, c , a Notary Piiblic of the County and State aforesaid, hereby
certifythat gIj,J personally known to me to be the affiant in the
foregoing affidavit,personally appeared before me this day and having been by me duly sworn
deposes and says that the facts set forth in the above affidavit are true and correct.
Witness my hand and offi ial al this the 3/ .day of
(SEAL)
MyCOmmiss on expires:
10 / 42 / -20/ 3
CiEBOFiAH ANN MILER
COMMISSION DO 928000.
• EXPIKES: 0Clober,12, 2013,
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30th King Mango Strut Parade Budget
Income/Expense Report for BID Grant.Close-out
January 31, 2012
Proposed Actual
Income:
BID Signature Event Grant $15,000
Donations $5,000 53,390
Fundraisers $7,500 $8,090
Sales of King Mango Merchandise $7,500
$5,141
Total Incorne $35,000 $30,121
Expenses (that are not waived or donated):
Administrative 8. Marketing Costs
Administrative (includes $984 spent on,501c3 application) $750 $1248
Advertising & Promotional -$1,500 $2;085
Fundraising Costs $500 $440
Poster Production Cost (300 Posters) $500 $454
Total Administrative & Marketing Costs $3,250 $4,227
King MangoMerchandise Costs $3,750 $2,987
Perrnit Expenses
City of Miami Fees .& Services $8,000 $7,067
25% Coconut Grove Supplementary User Fee $2,000 $1,754
Parking Meter Spaces $1,100 $1,040
Permit Costs (Notices to Property Owners & MOT) $900 $1,017
Total Permit EXpenses si2,000 $10,879
Permit -related expenses
Barricades for Street Closure
Insurances (Special Event Liability)
Private Securrty
Total Permit -related expenses
Parade Logistics & Production Expenses
Street Party Paid Entertainment
$3,500 $3,424
$1,500 $1,327
$3,000 $2,871
$8,000 $7,622
$5,000 $3,622
$3,000 $2,100
Total Expenses $35,000 $31,438
Net Profit/Loss $0
($1,317)
3Oth King (Mango Strut Parade Budget
Income/Expense Report for BID Grant Close-out
January 31, 2012
2011 King Mango Strut parade costs $
,438
Business Improvement District has
cut its funding completely to the King
Mango Strut which is 43% of its budget -$13,5
Amount left to produce 2012 King
Mango Strut
$17,938