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Home My WebLink AboutExhibit 1Coconut Grove Dear Business Improvement District Marketing Committee & Board of Directors, We are proud to bring back for a third year the now signature event, The Great Grove Bed Race, to the streets of downtown Coconut Grove. Attached is a fact sheet summarizing the amazing awareness and attendance we have driven in the past two years to our beloved village. We are requesting approval of the date of September 4th, 2011 and guidance on the current application process as we have been informed there is a new system now adopted by the committees and boards. In addition we attached our city of Miami special events application that has been submitted. Please let us know when we can present in full and for the hoped funding to the BID. Thank you as always for your support and enthusiasm for our event. Daisy Lewis Salazar & Nathalie Salas-Restrepo Production Team On behalf of the Grove Merchant Group Produced by: The Grove Merchant Group Inc Felice Dubin & Stephen Licata Co -Chairman Tsi£ GREAT it DROVE BD RACE Coconut Grove -FACT SHEET FOR GROVE BID RE: GREAT GROVE BED RACE HISTORY: WHAT: The earliest known bed race was in New England in 1920. Bed racing started in Coconut Grove over 30 thirty years ago and was a longtime community tradition until it stopped in 2001. In 2009, the Grove Merchant Group revived and reinvented South Florida bed racing, known today as "The Great Grove Bed Race". The wildly comedic bed race involves rolling beds down village streets in Coconut Grove with the local South Florida community, individuals, businesses, organizations, and clubs sponsoring the beds. Teams consist of 5 members, four (4) races and one (1) rider, racing against the clock until the fastest beds in each division are determined. Divisions are Men's, Women's, Co -Ed and Corporate/Over 30. Those finalists go head -to - head in a race for the top position. More important than the speed trophies are the top prizes are awarded for theme, engineering, decor, best overall and crowd favorite through our 1'EXT your vote telecom sponsor. Open to the public, the race is organized as a fun community event to improve awareness and economic impact to the Grove Village and raise funds for the Boys and Girls Clubs of Miami Dade. For additional information, please visit www.theareatgrovebedrace.com WREN: Sunday of Labor Day Weekend RACE LOCATION: Commodore Plaza & Grand Avenue (Coconut Grove, FL) AVG. ATTENDANCE: 25,000 EVENT MISSION: To produce a dynamic, fun and safe event that engages the South Florida community leaders and businesses, through humor, in a humanitarian effort for charity. CONTACT: Daisy Lewis Sala72r & Nathalie Salas-Restrepo daisy@daisvindustries.com, (786) 399-9669 nathalie(a,daisyindustries.com 305.445.6665 (MORE) Produced by: The Grove Merchant Group Inc. Felice Dubin & Stephen Licata Co -Chairman GGBR FACT SHEET Pg.2 PAST RACES: 2010 Grand Marshall: Indy Car Series Champ (2004), Tony Sanaan Participating Teams: 36 Attendance: 29k Top Sponsors: 1-800 411-PAIN (Title Sponsor); Coconut Grove Business Improvement District; Homestead Miami Speedway; City of Miami; Miller Lite, University Of Miami Beneficiaries: Alonzo Mourning Charities; University of Miami Sleep Program; Total Funds Raised: $22,000 Total Media Awareness Raised Retail: $1,199,700 Total Media Circulation Impressions: 19,320,000 2009 Grand Marshall: 3-time Indy500 Champ, Hello Castroneves Participating Teams: 33 Attendance: 17,000 Top Sponsors: Coconut Grove Business Improvement District; Homestead Miami Speedway; City of Miami; New Castle Brown Ale Beneficiaries: Alonzo Mourning Charities Total Funds Raised: $9,000 Total Media Awareness Raised Retail: $864,700 Total Media Circulation Impressions: 18,419,000 ### TH£ GREAT GROV£ BED RACE Coconut Grove Produced by: The Grove Merchant Group Inc Felice Dubin & Stephen Licata Co -Chairman EVENT MISSION: To produce a dynamic, fun and safe event that engages the South Florida community leaders and businesses, through humor, in a humanitarian effort for charity. Highlights of the 2009 & 2010 Event: ✓ 200 % attendance growth from 14 thousand attendees and visitors to 29 thousand. • International Media Coverage featured in print, television across Canada, North America and South America, statewide radio and National sports news coverage. ✓ Over 1 million in advertising and exposure value to AM Charities, University of Miami and top sponsors. ✓ Celebrity attendees ✓ The Standing Room Only Family Pajama Party with musical story time and kid obstacles courses ✓ Indy interactive 40' activity trailer and Homestead Miami Speedway show car were sold out! ✓ Pit Row parade and display of the decorated and themed beds was a media frenzyl ✓ Music, media, interactive activities and merchant specials Admission: The event is free to spectators, VIP tent passes available by sponsoring the event or for teams who raise over $2k for the charities. PROUD SPONSORS & CHARITIES A GROVE MERCHANT GROUP PRODUCTION TITLE SPONSOR, 2010: (18OO4i ii JHealth LNIVE9TY oc I.RAMI IffALM11r M Sleep Program 41111110 COMMISSIONER MARC D. SARNOFF DISTRICT 2 16. GRAND SPONSORS The Cocor 1 prove• S1G LAC*NUT GR VE ` always ccQT a1 ays: a ^I tONTRIBUTINGSPONkIRS' OOO FASTSJGAS, IIMESITAD S:fiE D M'Jf 1' • thetroPCS. Grapevine.com 'A RAGO\ COCONUT GROVE' CHAMBER s *;1 '■'! ■ 1.1._i iv 1' me a ■,1'a% i'■ a,i'..i'a. a`:■ ■.,31`<a 1 a,.1 1'1 ! ■! a', =.,� 1'-a--ai:: ,:,!• 1-i:.■ 1.i...,1..i '. i' 1, a.a>♦.i 1v'1 i'-.a 1 i;:a a 1-i_i.a.-1 ■ 1*1 f NVi 1.::1 IN COLLABORATION WITH: G A'D Eh i V I.,.4 cl::a>C I Co o rki::x VMSLEEF VILUAOE ®ro9Tonitsrnbona Lor l rIC[.IOoolorvwA, 'MAX. tIAG.0 twvercwn ovolen vmuvncvr sAatnce.n STREET aosune AT WIMMA (MEET 'FAMILY PAMPA PARTY. euro `,".". e l "' COMM uwwhrtA CIW.IMpf NITl1 cour.,mow MCA S 4Y�OP,�4 A�Q• //� °nn"°``"` FULLERST ` ? g� ltttbno"ewn` oKNWWI. .INII URI 1 Nmt ai.• ye�l °o O tvip eoc«w L s[Y,[MI AwAxt AAKJMlJWUIr TM C�.�X,{\ ��b YVVYNHHfINICHHHHkIHHI`� „ V, WA. rnnmv Itia�wHHUHr��tt11nnttntt COMMODORE PLAZA ro.IAVAI itow ° .' DRAFT • SUBJECT TO CHANGE- FOR INFORMATIONAL PURPOSES YADDA, YADDA. YADOA 2010 THE GREAT GROVE BED RACE COCONUT GROVE, FL OVERALL SITE PLAN Scale: n/B DRAFT Drawing: D9.01.2010 Great Grove Bed Race Load In Schedule Attachment A 845 -915AM • Police Meeting and Street Closure • Event Outfitters — VIP tent first behind stage —Tshirt Tent at finish line/cocowalk? - Commodore — then Virginia —then finish line • Virginia Load In 1. Petting zoo / infernos challenge 2. Carpet 3. stage/tent • Exterior signage 930 AM • Beer Truck tents stage in parking spots • Sponsor village load in: (930 in 1030 cars out) A. UM sleep program B. AM charities, C. RESMED, D. MetroPCS, E. costco • DJ Load in • Volunteer Check in booth set up • Ice Vendor 10 AM • Volunteer. Check in coneheads • Ambulances staged at Fuller • Miami Conservatory of Music stage supplies in parking spots • Infernos Challenge Blow on commodore 1030 AM • Finish Line Cafe • Start/finish banners (enter matilda, exit through fuller) • Antique Fire Truck & safety area (enter commodore/main) • Power supplies provided by labor 11AM • Show Car load in • Ambulance Load in from Fuller • Stage 1 Bed Race Load In • Set up Race schedule & conehead race logistics briefing • Product Loading 1130 AM • 411 ambulance to commodore • EMT's on site (matilda) • ice loaded to bev. Tents • Stage 2 bedracers 12 PM • Garbarge cans and liners w%Manny 1230 PM • ibis load in 1 PM • Celebrity load in o Grand Marshall o Mayor Thomas Regalado o City Manager o Miami Dade Commissioner Gimenez o State Representative o Matt Beecher o Alonzo Mourning & Family o Commissioner Sarnoff o Actor: 5 PM End of Show 7 PM Complete Load out THE GREAT?.GRQVE BED,RACE BUDGET'2Q12 Expenses 2011 Actual Budget2012 Sponsors /,:,'Comments Management Event Director/Consultant TBD 1000 ;' 10000.. ,.,. Safety & Logistics Misc. Supplies Stage, supplies & tents Sand bar finish line cafe 667 Barracuda Block Party 439 Barricades, MOT, Traffic controlElectronic traffi 2200 2500 Bleachers 0 600 Miami Police Dept. 3640 '3700 Miami Police Dept. Surcharge 440 5D0 Solid Waste 722 :; `750 Assembly Permit/Fire 1732 BID 25% of City Services $1,523 1375 Street Closure Permit 50 Parking spots & lost revenue reimbursement 441 Production, Set -Up and Break down 300 ;300 VIP Tent, stage & Audio/Visual 200D . Insurance 1870 1900 . Special Event Liquor Lic Permit 25 Event Notices to Merchants 125 125 Beverage Supplies $2,355 Ice $1,025 1100 Artist & celebrity parking 400 Radio communication $440 450 21005 24900 Marketing Design and Marketing Coordination 2800 2800 , Advertising 1550 5250: Posters 50 New Times 0 1200' New times text 0 Miami Herald 0 0 Sponsored by The Miami Herald Bus Shelters 250D Just ask boo 0 Electronic marketing signs 800 800_ Text your vote 700 700 Radio Advertising 0 ' 0 Sponsored by.Majic102.7.& The Ticket;. Installation and Permits Banners 1500 Installation (Promoting Event) 500 Installation Event Day Banners) 500 BID permit fee 500 NET permit fee 0 Sponsored byNET Signage Press Conference signage 2580 1250 reflects 50%Sponsored by Fast Signs 0 scoreboard 0 schedule/directionals 0 timetrialboard 0 Pit assignments 0 Family Pajama party 0 Event Promotion Street Banners 1080 900 reflects5i7%Sponsored.'byFast.Sgns:;;, Event Day Street Banners 0 On -site banners on barricades 1500 Invitation to businesses to Adopt A Bed 0 Flyer/palm card '500,;.reflects:50%Sponsored by FastSigns i1950 :reflects 5o%Sponsored by'Fast Signs 400 250 - Merchandise: 1450 700';:, Photographer 400 Website 0 500 Email & Twitter campaign 0 0 100% Sponsored by volunteers Media parking 0 PR supplies 0 PR Profesional 1000 14260 `:-:16790 ; Pre -Event Elements Pre -Event Logistics & online registration Coordi 500 Family Pajama Party & Event logistics director 200 250 Pre -Event Pajama Party supplies 0 Obstacle course family pajama party 500 Musical Entertainment, stage & sound equipme 2657 3000, Sponsor Deliverables Costs 1700 Drumline 450 Face Painter and Balloon Maker 0 Giveaways for kids 0 0 Event Trophies 104 150 Story Teller Grand Marshal Expenses 316 ;450' Subtotal 6427 7550., SubTotal $ 42,691.58 :::$59,240:00I Revenue Title sponsor Presenting Sponsors 16500 10000 50%confirmed Supporting Sponsors 8750 , [7000; confirmed Radio Media Sponsors 0 Print Media Sponsors 0 Merchant Sponsors 0 ::2500:"80% Confirmed 1950 750 CG BID 15000 .;13000 1d0%_.cbnfirmed (reduction,frorri 2011) Event Day Vendors • 865 500. 100% confirmed Official After Party - Barracuda Sponsorship 440 > 500 "100%confirmed Finish Line Cafe - Sand Bar Sponsorship 840 1000 Merchandise 924 1000 Beverage Sales 7120 6000 % to JCI - Conehead Volunteers (1207) (1050) % to sponsor development profesionals (5555) ($3.,400.00) • Total Revenue $ 46,377.40 r` $37,050 $ 46,377.40 $ 46,377.40 Total Net $ : 3,685.82 -$22,190 03S010 avou Tabl II Buffer Space and Taper Length Speed Buffer sp., Tem/ enpm /Wieh(al r,m0Htm) (mph) Dist. L Notes (ft) fft) fMerge I 25 155 125 J0 270 180 WV 35 250 245 L .1 40 305 320 45 J60 547 50 425 600 55 495 660 L WS 60 570 720 65 645 780 70 730 840 When Buffer Space cannot be attained are to geometric canslralnls, the greatest oltatnohle length shall he used, tut not less Ilan 200 ft. For lateral honslllons other than IP', use formic far L slam In the notes whim. Where, L • Length of taper In feet W • Width of lateral transition In feet S• Posted speed INN fnphl Mtn IeoVSSINI tIeVIaVR0 SW 32 Ave A1NO Nan1 1NJIa (V'I �nsrotiRl -1J 110 .6604, -F-IOfi(a- fraitikl WeiNJ 4) AMEIIICAN TflAFFIC SAFETY g? SEflVICES ASSOCIATION lids it to r?MVP] 111:11 A•II. $nth'a Sukhu - r,ni�Tne.-r.nitr r,a:r✓, �r.l ;l,: Iln, ida Allyn aced Work Zone • Trallic Cool rat Coarse IJale. Completed: 8i5812008 Sotto/Tamil Finn! 1 I e l i *rock, I -I_ I rah: IteIt I l I ih )/ il_V Charles AVM 0IJJ1111YD01 GRAND AV -CLOSED @ MCDONALD ce i SEEK ALT ROUTE • \\ Table I Devkce Spacing Max. DIA.. Delvean Devices ffel se.. CPI rYn• or ryp/ n (nphl , or !AVw makers emm.' ew Ve(Hml ramToper spent raper spent 25 25 50 25 50 30 lu 45 25 50 30 50 50 70 70 25 50 50 100 `To be set up in accordance with TA 20 of the MUTCD Oak Ave Grand D'STAWCE BETWEEN SONS Speed 5paa/rp(II) A 40 mien Mu 45 nr0 Y55 npA m roofer SU 350 500 8610 830 350 500 1640 350 300 /000 • The ROAD WD1R I MRE sign may be or e on altemale o the ROAD PA2e spa end the MONT LAME C DSED MI Om mry 00 used m m alternate In the R.GYT LANE CLOSE() AHEAD kn. * 500'DeSd4 the ROAD YAM AHEAD el0 m/AL ray DeLeon sg. .0 0,,er � `)PUTASOfl P1100111t NVt1,11 tlr.