HomeMy WebLinkAboutExhibit BJohnny Martinez, P.E' N1aroh5,2012
City Manager
Recommendation cfEvaluation
Committee for Informal RFP29127O:
Establish, Operate, and Administer
Dot Miami
C �hia Torres, Chair
Evaluation Committee
AsChairperson ofthe Evaluation Committee ("Committee") for the above services for the City of Miami. kis
myresponsibility booffer the findings and recommendation ofthe Committee.
The City issued |nhznno| RFP2B1270boEstablish, Operate, and Administer dot Miami on February 17. 2012
and one (1) Proposal was received on W4aroh2. 2012. The Evaluation Committee ("Committee"), appointed
by the City Manager, met on March 5, 2012 and was comprised of the following individuals:
1. Vanessa Acosta, Assistant Director Building Dept, City of Miami
2. Camillo Rodriguez, Independent Consultant, BW4|T. Inc.
3. Cynthia Torres, Information Technology Department, City of Miami
Following disounsion, evaluation and deliberation of the one proposal received, the Committee recommends
that the City negotiate with the firm, Minds and Machines, LLC.
Upon successful contract negotiations, the recommendation from the City Manager hnthe City Commission
seeking permission to authorize and execute the professional manvioee agreement will be presented at the
next available meeting.
Your signature below represents your approval ofthe Committee's recommendation.
APPROVED:
Johni, Martinez, -.E., L-fty Manager
DATE:
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Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A'Thompson
City Clerk
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Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
Informal RFP No, 291270
ESTABLISH, OPERATE, AND ADMINISTER DOT MIAMI
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TOTAL
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Ordinal
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Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
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Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
Informal RFP No. 291270
ESTABLISH, OPERATE, AND ADMINISTER DOT MIAMI
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Overall
Qualifications
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Technical and
Operational
Capacity;
Experience and
Approach to dot
Miami
Financial
Proposal
Other
Questions
TOTAL
POINTS
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Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
To: Johnny Martinez.P.E February 27.2012
City Manager
From: Cindy Torres
Director
Department of Information Technology
Selection ufanEvaluation
Committee for Informal RFPNo. 28127O
Eatab|iuh, Operate and Administer
dot Miami
This memorandum is seeking your approval for appointments to the Evaluation Committee for the
selection ofoqualified finn(s)hoEstablish, Operate and Administer dot Miami
Each of these individuals Is knowledgeable and experienced pmfeasiona/u, and will be an asset to
this evaluation process. Pursuant toOrdinance 12271. Section 1W-8G.(C)(0)Proposal Ena|uaUon.
"An evaluation committee shall be appointed by the City Manager for the purpose of evaluating
Proposals based upon the criteria contained inthe RFP..."
Those individuals are:
(1)Vincent BetanonmtFilm Industry Liaison, City ofMiami
(2)Carrillo Rodriguez, BM|T.Inc.
(3) Cynthia Torres, Information Technology Department, City of Miami
The alternates ane:
'
(1)Arturo Duque, Information Technology Department, City of Miami
(2) Vanessa Acosta, Assistant Director, City of Miami Building Department
Your signature below affirms your appointment of these individuals to become Evaluation/Selection
Committee members.
City Man%er
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A'Thompson
City Clerk
Response to.
RFP 291270
informal Request for Proposals to
Establish, Operate, and Administer
dot IA
by
March 1, 2012
1.
RFP 291270
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson.
City Clerk
Certification Statement
Please quote on this form, if applicable, net prices for the item(s) listed. Return signed original and
retain a copy for your files. Prices should include all costs, including transportation to destination. The
City reserves the right to accept or reject all or any part of this submission. Prices should be firm. for a
minimum of 180 days following the time set for closing of the submissions.
In the event of en -ors in extension of totals, the unit prices shall govern in determining the quoted
prices.
We (I) certify that we have read your solicitation, completed the necessary documents, and propose to
furnish and deliver, F.O.B. DESTINATION, the items or services specified herein.
The undersigned hereby certifies that neither the contractual party nor any of its principal owners or
personnel have been convicted of any of the violations, or debarred or suspended as set in section
18-107 or Ordinance No. 12271.
All exceptions to this submission have been documented in the section below (refer to paragraph and
section).
EXCEPTIONS: The proposer wishes to assert an exception to the P . O. ' s
Terms and Conditions, specifically to Section 15, which directly
contradicts Section 2. 3 of the IRFP , which sets a 5—year contract
with a 2—year option; and to Section 25 , which contradicts the City ' s
Feb. 2 7 2012 Addendum, A16, which confirms "no Performance/Payment Bond
[ is ] required for this RFP.
We (I) certify that any and all information'contained in this submission is true; and we (I) further certify
that this submission is made without prior understanding, agreement, or connection with any
corporation, firm, or person submitting a submission for the same materials, supplies, equipment, or
service, and is in all respects fair and without collusion or fraud. We (I) agree to abide by all terms and
conditions of this solicitation and certify that 1 am authorized to sign this submission for the submitter.
Please print the following and sign your name:
SUPPLIER NAME. Minds and Machines LLC
Miami Address: 3301 N.E. 1st Ave, Suite L307, Miami FL 33137
ADDRESS Main office: 3100 Donald Douglas Loop N., #7, Santa Monica CA 90405
PHONE: 310-452-1491 FAX: 646-365-3000
EMAIL: avc @minds andmachine s . corn 13=EPER:
SIGNED BY. Antony Van Couvering
TITLE' CEO
DATE:
ebruary 28, 2012
FAILURE TO COMPLETE. SIGN. AND RETURN THIS FORM SHALL DTSOUALIFY THIS )3ID.
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
Page 2 of 34
Certifications
Legal Name of Firm:
Minds and Machines LLC
Entity Type: Partnership, Sole Proprietorship, Corporation, etc.
Limited Liability Corporation
Year Established: .
200 9
Office Location: City of Miami, Miami -Dade County, or Other
Main office: Other; Florida location: City of Miami
Occupational License Number:
Pending
Occupational License Issuing Agency:
Miami -Dade County and/or City of Miami
'Occupational License Expiration Date:
Date unknown pending approval
Respondent certifies that (s) he has read and understood the provisions of City of Miami Ordinance No.
10032 (Section 18-105 of the City Code) pertaining to the implementation of a "First Source Hiring
Agreement.": (Yes or No)
Ye s
Do you expect to create new positions in your company in the event your company was awarded a
Contract by the City? (Yes or No)
Yes
In the event your answer to question above is yes, how many new positions would you create to
perform this work?
5
Please list the title, rate of pay, summary of duties, number of positions, and expected length or duration
of all new positions which might be created as a result of this award of a Contract.
Manager, $1 OK, 5 yrs, executive; 2. Mktg Director, $130K, 5 yrs, marketing; 3. Miami
aison, $80K, 5 yrs, liaison with City of Miami; 4.Community Liaison, $80K, 5 yrs,
ami community; 5. Mktg Assoc., $50K, 5 yrs, assistance with marketing
Will Subcontractor(s) be used? (Yes or No)
Ye s
liaison wi•
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
Page 3 of 34
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
Table of Contents
1 Company Information 3
1.1 Contact Information 3
1.2 Company Overview...... ....................... .............., ............ ........... 3
1.3 Relevant Expertise6
1.4 Company Financial Information .10
1.5 Contracting Party.................................................................................................................12
2 Technical & operational capacity, experience and approach 14
2.1 Project and Relationship Management ....................................... ........... 14
....... ............
2.2 (CAN N Application16
2.3 TLD Capability and Capacity 19
2.4 TLD Expertise21
2.5 IPv6 32
2,6 Security and Stability 33
2.7 Data Protection and Law Enforcement Access33
2.8 Accounting and Reporting 40
2.9 Policy Development 40
2.10 Customer Support 43
2.11 Human Resources 44
2.12 Marketing 45
2.13 Compliance 47
2.14 Transitioning 48
3 Financial Proposal49
3.2 Alternative Financial Proposal 51
4 Other Questions51
4.1 Other Information 51
4.2 References 52
4.3 Legal................................................................................................................... 52
4.4 Conflicts of Interest 52
5 Glossary 54.
6 List of Attachments 57
6.1 Attachment 2.8.1 - Sample Reports......... ..... . ............ ........... ....... ........ ......... 58
6.2 Attachment 2.9.1- Policy Framework 58
6.3 Attachment 3.1.6 - Expected Case Financials59
6.4 Attachment 3.1.6 - Optimistic Case Financials...... ...................... ............ .................. 60
6.5 Attachment 3.1.6 - Worse Case Financials61
RFP291270
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Company Information
Submitted into the public
record ioconnection with
items NA.aoo 03-08-12
Priscilla A'Thompson
City Clerk
1^1 Contact Information
1'1.1 CompanylorgDnization name (including legal and trading names /fapplicab/p}:
Minds and Machines, LL[(refened tothroughout this RFPas"K4+WY")
1.1,2 address:
3100 Donald Douglas Loop North; Hangar 7) Santa Monica, CA 90405.
1.1.3 Postal address (if different):
As above,
1.1.4 Name and position of contact person, for and inquiries:
Antony Van Couvering, CEO
1.1'S e:
"
(310)452'lA91 |and|}ne; (917) 406'7126 mobile
2'1.6 Email address:
avc@mindsandmachines'cnm
1.2.1 Company structure
M+K8 isolimited liability company established under the laws ofthe State nfCalifornia.
1.2'2 Ownership structure, including whether publicly traded. or not, shareholdings,
greater than20%, or board and governance structure, and objectives if
nonprofit
M+M is a private company, wholly owned by Top Level Domain Holdings, Ltd. ("TLDH"), a
publicly traded company. TLDH is o publicly traded company on the AIM market of the London
Stock Exchange, traded under the ticker symbol TLDH. Shareholders ofTLDH with greater than
1OY6ofthe outstanding shares are Fred Krueger (Board member ofTLDH). TLDH is managed by
a board of directors consisting of five executive and two non -executive nncnnbco, as follows:
Peter Dengate Thrush, Executive [hair; Antony Van [muverinD, CEO; Fred Krueger, Chief Strategy
Officer; Guy Elliott, Chief Investment Officer; David Weil[, Chief Financial Officer; Clark Landry
(nnn'exed;and Michael Mende|son(nnn'exec).
RFPZ9127D
1'2.3 Names ofcompany officers, board members, senior management team and
other key personnel
K4+M'c company officers, board members' and senior management team are as follows:
Officers: Antony Van [ouvehng' Fred Krueger.
° Board Members: Antony Van [ouver|nB' Fred Krueger,
° Senior MonagemenU Antony Van Cnuvering (CEO); Peter Denga1eThrush (VP Policy);
E|aine Pruis (VP Client Services); Brian Seidman (VP Corporate Development),
TLDH is managed byits executive Board members, as follows:
, Executive Chairman: Peter Dengate Thrush
° CEO: Antony Van [uuvehn8
° Chief Strategy Officer: Fred Krueger
CFO: David dcJonghWeill
^ Chief Investment O#icerGuyEUiot1
in addition, if chosen, we plan to hire a Miami -based senior management team dedicated to Dot
Miami, as detailed in the answer to Question I4.10 and elsewhere,
12.4 Core competencies
M+M was harmed in January 2009 specifically to provide registry services for new top-level
domains. it is part ofa family of companies majority owned byTLDH, with a common core
senior management team supported by local expert staff. Our team has experience launching
and managing dozens of top-level domains, and in particular in implementing solutions to
respond iopolicy requirements. Our core competencies include:
" Technical operations of top-level domain registries, including implementation of
policy via software.
" Top-level domain policy development, including use and abuse policies, complaint
resolution procedures, community involvement, transparency and good governance
best practices, and minimization and mitigation of abusive practices,
" Marketing and distribution ofsecond'|eve| domains, including thorough knowledge
ofregistrar issues.
Management of top-level domain governance issues in a global context, including
extensive experience with ICANN, IGF, and other governance bodies.
RFP29I27U
informal Request for Proposals to Establish, Operate, and Administer dot K8|A[N|
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A'Thompson
City Clerk
i
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A'Thompson
" Entrepreneurial experience: our board members and senior management have City Clerk
collectively created over US$2 billion in xhareho|derva|ue
° Thorough knowledge and experience in intellectual property on the Internet, both
from a legal perspective (UK, Commonwealth, and US jurisdictions in particular) and
from a practical domain -name perspective from our experience operating TLD
registries and |[ANN'occredited registrars.
° Extensive contacts and relations with leaders in all aspects of the domain name
ecosystem, Contacts include major figures in governance, both global and local;
technical issues, including DNS, security, fraud prevention, hardware and software
development, and standards development; marketing and distribution, including
'
registrars, ad networks, and direct marketing; legal, including data protection and
privacy' intellectual property, and policy development; financial, including major
figures inbanking, hedge funds, and venture capital.
1'2'5 Brief description ofthe company's business model, /nci»ding percentage of
total or projected revenue derivedfromnew gTQ-related work compared to
other activities ,
The business model ofy@+M is provide services to apply for, launch, operate, manage, and
administer new top-level domains, both those applied for byTUDH and those of our clients. We
expect that 100% of our projected revenues will come from gTLD're|ated work. The business
noodc| ofTLDH istoinvest in new gTLDopportunities, and, through its operating companies —
Minds and Machines LLCinthe U.S, Minds and Machines Limited in the United Kingdom, and
Minds and Machines GnobH in Germany — to assist new 8TLD clients to apply for, launch,
operate and manage new generic top-level domains (gTLDc).
M+M providesnew gTLD technical and consulting seruicexAo its clients and to its affiliated
companies. M+K8, based in Santa Monica, will supplement and support the Miami -based staff
dedicated 1nDot K8|AMi
1.2.6 locatiom(s)oycompany operations, including where operations serving dot
MIA0Rmouid be iocoted
Our initial operations serving dot &1|AK8|are located atour Miami offices at33Ul N.E. 2" Avenue,
Suite L3O7,Miami FL33137,with support from our Santa Monica off ices at32OODona |d Douglas
Loop North, Hangar 7,Santa Monica, [A 90405. If we are chosen to operate dot k4|AK4|, our
staff will grow (see 2.10.4) and we will upgrade to new offices in Miami. Our sister company
M+K4 hasofficex in Santa Monica, New York, and Seattle. OurGorman'based sister company,
Minds and k4achinesGmbH, has offices in Berlin. In addition, TLDH board members maintain an
-
RFP29lZ7O'
Informal Request for Proposals to Establish, Operate, and Administer dot MIA101
!
|
�
Submitted into the public
record ioconnection with
nteomwNA.3 on 03-08-12
Priscilla A. l[600mpwoo
office in Singapore, which i5 open to our use. The operations of dot M|AM| would be served City Clerk
primarily from the Miami and Santa Monica offices.
2.2.7 Length of time in business (and any relemntpre'establishmenthistory).
M+K4 was established in january 2009. TLDH was established in 2008. Members of the core
management team common to aU our affiliated companies (including the Chairman and CEO)
have been involved in domain name businesses ororganizations for more than ten years. Their
relevant history is fully, set out below in Section 1.3.
1�.8 .Any planned /PQs mergers or acquisitions ond/orcompany restructuring.
None.
1'2.9 Listings for publicly traded companies
Top Level Domain Holdings Ltd' which wholly owns M+K8' is listed under the ticker symbol TLDH
on the AIM market of the London Stock Exchange.
1'3 Relevant Expertise
1'3.2 Experience /n the TLDspoca
We have both the ability and experience to fulfill the new gTLD requirements for dot
K4i4Mi We already operate an EYP registry service that meets |CANm's nmvR|LO connp{bnce
standards. The registry's technical system is built to |ETF standards, and currently powers
theFK0TLD.
M+M was formed in 2009 for the single purpose of providing registry services for new
gTLDs. Therefore, as a firm, our experience is necessarily limited. However, as a team, we have
very deep experience in the areas covered by this question, and it is this experience we will
'
cover here.
Members of our senior team have planned and executed multiple TLD launches and
transitions. We have experience launching over 3Dtop-level domains, both8TLDs and ccTLDs.
This has allowed ustoestablish deep and innO'|acLinQ relationships with registrars, ma]orBPn,
software vendors, governmental actors, standards -setting bodies, law enforcement, and a host
nfother players peripherally (but importantly) involved in running a TLD. Our experience and
contacts will beofgreat benefit for the launch and operation ofdot M|AMi
Registry Software. Espresso is based on [o[[A' a platform for ccTLDs, but further developed to
be fully |CANN'comp|iantfor new/ OTLDs. [nCCA powers nver]5 ccTLDs1nday, and is the most
widely distributed registry platform onthe planet. Having been originally developed to meet
RFP29127O
Submitted into the public
record ioconnection with
nteomwNA.3 on 0�-0�-12
Priscilla A'Thompson
the requirements of dozens of different governments and entrepreneurs, our registry platform
City Cle.rk
is easily the most flexible and extensible on the market, and has been used and tested in a wide
variety of conditions over many years, We have a secure, replicated and redundant operation,
with excellent software support.
Management. Our management team is comprised ofrecognized, leaders in the industry with
extensive business and policy experience.
Peter DenQate Thrush, our Chairman was Vne,nf the leaders involved in the early days of
|n0ennetNZ, the New Zealand ccTLD. In the late I990's he helped write the early policies for
dctNZ, and developed the processes that led |nternetNZ to become a mode{ for ccTLD
administration, widely copied globally. He served as Chair of|nternetNZfrom 1999 to 2001.
He served as Chair of the Asia Pacific Top Level Domain AssociatiQn from 2003- 2007. In his term
usChair ufthe APTLDhe helped build that organization from volunteer secretariat tu a /uU1ime
CEO and staff, resulting in achieving increased membership targets, greater revenue and better
services to members. APTLD is now a respected voice in the international Internet
community. He has participated in multilateral negotiations, chained meetings or given
presentations in approximately 60 cities in 50 countries. He is internationally recognized as u
leader in the Internet world.
Antony Van Couvehn@, our CEO, helped to launch .BT (Bhutan), PVV (Palau), and TM
(Turkmenistan) as ccTLDs, and provided assistance to several other ccTLDs in both their launch
and operational phases. Aso registrar, he represented corporate clients in the launches nfjnfo
and biz, resulting inamuch higher rate ofsuccessful registrations than any ufhis competitors.
Mr. Van CouvehnQ has worked with domain names and |nternet infrastructure since 1996, and
has had asubstuntia| role in |nternet governance and policy development throughout his career.
He worked with Dr. ]on Poste[ founder ofthe LANA, on e plan to restructure and revive the .US
domain, elements of which were used in 1heeventuu| .US restructuring after Dr. Poste[s death
in 1998. In 1997 he formed NetNomes in the U.S. (part of NctNames International, which
operated both in the U.S. and Europe) and began working with major corporate clients to
protect their intellectual property on the Internet.
He founded two companies, NetNames and NameEngine, which today form the backbone of
two major providers of domain name services to corporate clients. NetNanoes pioneered the
business of corporate domain name services which K8r. Van [nuver}nQ sold to Net8enefit,
Group NBT(A|M: NBT). His second company inthis area, NomeEng\ne, which he sold to VerGign
(NASDAQ: VRSN), developed the concept of corporate domain name portfolios (it is now part of
nFi5 2�12�6'
8*
Melbourne |T). He also founded a consumer domain name company, qegisterFREE, which was
sold to Melbourne |T(ASX: ML8).
Among the clients he signed and worked with were: Adobe.Am»zon.conn, American Express,
8ddOestone'Firestone,[FS8, Chanel, Citibank, [oca'[u)a,[olgatc'Pa|mo|ive, Dell Computer, DU,
Estee Lauder, Guer|ain, Intel, Netscape' Paccar, Steinway, Viacom and many others. He also
worked through a number ofhighly regarded |P law firms, including Brown Raysnnan, Fish and
Richardson, Frnss Ze|nich Lehrman Zissu, Kenyon & Kenyon, McDermott Will & Emery, and
White &Case.
Elaine Pruis, our VP of Client Services, has handled the launches and/or management ofover a
dozen ccTLDsover the last ten years, including:
° .AF (Afghanistan) educated registrars and consumers on the registration system
and TLD policies; supported day-to-day maintenance, operations, and provided
support for registrars,
° .[M (Cameroon) supported the launch and sunrise for trademark holders, and
land -rush; provided training for hand-off ofregistry administrator,
" OX, DM, HT, K|, MU, .NF (Christmas Island Dominica, Haiti Kiribati, Mauritius,
Norfolk Island) ' supported the administration, operation and maintenance of
registry operations for these ccTLDs.
.FM (Federated States ofMicronesia) oversaw the migration offntothe Espresso
Platform. Migration was achieved over u one -week timeframe. Elaine currently
manages the .FW1 technical operations and provides day-to-day support for the
business administration team.
.GL .GT GY, MG, yNZ(Green!and, Guatemala, Guyana, Madagascar, Mozambique)
' provided avariety ofservices and levels ofsupport for these ccTLDs,
° .PE (Peru) — participated in the migration of .pc to a new registry platform.
Demonstrated and marketed the registry software to the pe CEO during their
registry selection and advised on registrar relations.
° I8(Solomon Islands) supported all registry operations.
, 7L (Timor L'Este, or East Timor) ' handled the sunset of the old country -code
name TP, the migration of data to the new TL and transition of registry to new
operators. The .TP code was changed to TL upon the independency of East Timor
from Indonesia,
'KFP291270informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record ioconnection with
ntemuwNA.3 on 0�-0�-12
Priscilla A.Thompson
City Clerk
13'2 f)rmerience/nthe kCANNcommunity
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A'Thompson
City Clerk
The senior members ofour team have been involved with |[ANN since its inception, and have
been a significant force in shaping how |[4NN works, the policies of Internet governance in
genera[ and the specific rules for the new gTLD program.
We have studied and commented onevery version nf|CANN'sApplicant Guidebook and have
been involved in most of the working groups formed to create and amend the policies that are
in the Guidebook, VVeunderstand the rules for creating names (and the exceptions to those
rules), and we also understand the role of public comment, how /[ANN determines whether two
or more applications are considered to be in a "contention set," the strategies and tactics to
employ in the case of contending generic terms, and the rules governing objections by
communities, rights holders and governments.
Our very strong background in this area was strengthened in Ju|y2O1I when we were joined by
the former Chair of|[ANN,Peter DenQateThrush.
Peter Dengate Thrush, our Chairman, was active during the founding of ICANN. From November
2007 until June 20I1 he served as the [hair of the Board of Directors of |CANN, and was a
member of|[ANN's Board for many years prior to serving as Chair. In his term, Internationalized
Domains (|DNs) were introduced, DNSSEC was introduced to the root, and the relationship
between 1[ANN and the United States Government was fundamentally changed to increase the
accountability and transparency of |CANN to the international Internet community. His network
of contacts and understanding of the new gTLD process are unparalleled.
K4c Dengate Thrush was one of the leaders invoked in the early days of |nternetNZ, the New
Zealand ccTLD. In the late 1990's he helped write the early policies for dotNZ, and developed
the processes that led |n1ernetNZ to become a model for ccTUD administration, vv)dc)y copied
globally, He served as Chairlof lnter.netNZ from 1999 to 2001.
He served as Chair of the Asia Pacific Top Level Domain Association from 2003- 2007. |nhis term
as Chair ofthe APTLU he helped build that organization from a volunteer secretariat to a fuUtinnc
CEO and staff, resulting )nachieving increased membership targets, greater revenue and better
services to members, APTLDb now respected voice in the international Internet community.
He has participated in multilateral negotiations, chaired meetings or given presentations in
approximately 60 cities in SO countries. He is internationally recognized as a leader in the
Internet world.
Antony Von Couvering, our CEO, was one of the founders of |CANN and an important figure in
its early life, chairing the meeting that set up the different bodies within |CANN and establishing .
^
informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
the ground rules for decision -making that are mLiU in place today. He fnnnpd the international
Association of Top Level Domains (|ATLD) and in that role served as a member of the executive
committee of the ccTLD organization within |C4NN. He has remained active in |C4NN as o
regular contributor to policy development working groups and commentator with strong
relationships atall levels ofthe organization.
Most recently, he served on the working group that led to the abolition of the separation
between registries and registrars in November 2010.
Elaine Prub, our VP ofClient Services, has been active in the /[ANN community since 2003.
While working for [oC[A, Elaine advocated for several ccTLD members in the [[NSO and
represented, members in working groups. Most recently Elaine was a part of the Joint Applicant
Support working group, which over a two-year period, developed a multi -faceted support
program for disadvantaged applicants. She &d the "|n'KindServices~ group. Hersub'group's
recommendations were 100Y6 adopted by the ALAC, GNSO, and |CANN Board.
While all of our competition necessarily pay close attention to |[ANN, and work within its
structure, few if any havetheexperience, respect, depth of knowledge, and networks when it
comes tnthis primary regulator nfnew BTLDs.
For dot PW|AM|, weoffer multiple advantages: clear and authoritative advice concerning |[ANN;
thorough understanding of the Applicant Guidebook and resultant likelihood of success with the
ICANN application; early warning of any policy changes that might affect the dot K4L4Nl| TLD,
and skilled and respected advocacy for positions and policies that matter.
1.4 Company Financial Information
2.4.2 What /syour annual turnover
N1+M is an operating company ofTop Level Domain Holdings Ltd. (TLDH), of which it is a wholly
owned subsidiary. TLDH is -listed on the A|[N market of the London Stock Exchange (stuck ticker
TLDH), and was formed specifically to invest in and operate new top-level domains.
Since the mission ofour company is to invest in and operate newQTLDs, and new gTLDs do not
yet exist, we have small revenue compared to our expenses. Nonetheless, we. have a strong
cash position and one well prepared for the coming expansion of the domain name space. in
November2O1O we raised $4.8 million, and last month inJanuary 2OlZ we raised an additional
10
RFPZ9l27V
Informal Request for Proposals to Establish, Operate, and Administer dot MIAIVII
Submitted into the public �
record ioconnection with !
$242 million. x We have approximately $25 million in cash reserves as of the date of this writing,
with nndebt.
TLUH has a market capitalization of approximately U3$67 million (42 million British pounds). z
Ourlast published financials, for forthe year ending October 2022, show an operating loss of £1.8
million on revenues of£S4,OOO. For the year ending 31 October 2010, we lost E942,000 on
revenues nffG2,UU0. For1he year ending 31 October 2009, we had revenues of£3I5,O00 and a
loss ofF2.4 million. This last report starts the period since the company began its mission to
invest/nand operate new gTLDs. As public company, our full financial records are open for
inspection, and can be found on ourwebaite athttp://m/m/xv.t|dh.orO.
Our financial Position is strengthened by the history and proven abilities of our principals.
yWenobeo of the management o/TLDH have raised over $208VM,in their careers and created
over$1 billion in value with their previous companies. Fred Krueger, the principal shareholder
and our Chief Strategy Officer, has created and sold eight companies — to Viacom, Vivendi
Universal, Macromedia (now Adobe) and others. Guy Elliott, our Chief Investment Officer, has
had a very successful career creating companies working with natural resources. Antony Van
[ouvering, our CEO, founded and sold three domain name companies — to VehSi8n, to
Melbourne IT, to NetNames (now Group NBT). We are experienced and successful from a
financial perspective and have every intention ofrepeating our past successes within TLDH.
2.4.ZWhat relevant insurance and indemnities do you currently possess related to
new TLDslregistry service provision and your potential partnership with the
City of Miami. What is the limit of their liabilities?
PLEASE SEE TRADE SECRETS COPY OF RESPONSE TO RFP
1.43 If requested subsequently will you provide your lost threewnnualfinancial
reports.
Yes' although the operating history of M+M is less than three years, the financial results of our
parent company, Top Level Domain Holdings, Ltd., are publicly available, as highlighted above in
z
Seehttp://www. tldh.org/2012/02/p|adng-to'misp'approximately'9'0'miUion/
z See http://www.Ise.co.uk/SharePrice.asp?SharePrice=tldh&goButton=Go!
�3
See http://www.tldh.org/wp-content/,uploads/2009/04/TLDH—Ltd-0ctober201I_FINAL.pdf
informal Request for Proposals toEstablish, Operaue,,ondAdminister dot M|AK4!
Submitted into the public
record ioconnection with
nteomwNA.3 ool�-08-l2
Priscilla A. l[600mpwoo
City Clerk
11
1.5 Contracting Party
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A. l[600mpwoo
City Clerk
1.5.1 Ifawarded the contract, will you contract /nyour own right throughout the
term of the contract?
Yes.
1.5.2 /fnot, and you are acting ms anogentforanother entity, please givedetails cf
that entity and your authority toenter into ocontract with the City ofMiami
on the entity's behalf.
Not applicable.
1'5'3 Detail which, /fany, of your technical operations, are carried out 6vthird pmrbes,
identifying the firms, describing any SLAs you may have with them, any
relevant liability insurance and your contingency plans in the case offailure, if
you have ever experienced.osignificant failure bymservice provider, please
describe the issues, what steps you took and how the matter was resolved,
Two major functions of the technical operations are carried out by third parties: data escrow
and DNSservices, which includes both DNS and DNSSE[.
Data Escrow. |CANN requires data escrow via a 3'd'party provider. We have entered a long-
term arrangement with N[C Escrow International Limited (N[[), a respected provider of data
escrow services listed onthe London Stock Exchange.
Data escrow full and differential deposits will be submitted to our data escrow partner, NC[
according tothe requirements detailed in Specification J of the registry contract inthe Applicant
Guidebook. The deposit schedule will be met' and each escrow deposit will match the specified
format. The escrow files will be processed using compression and encryption, and will then will
besigned, transferred and validated.
Our business contract with NCZ requires that all |[ANN'spedfed SLAs will be met by N[[. We
have a contingency plan in place in case N[[fai|s to provide services according to the |CANN'
required SLAs and our contracted agreement Not only will we escrow the dot M|AM|datu
with NOC, we will also store copies of the escrow files in multiple |oca1ions. For every escrow
deposit submitted to N[[, we will store a duplicate copy ofthat escrow deposit on our local
servers and at our secondary ND[. If NC[fails to escrow the data we will have an exact copy
available for use as necessary.
DNS and DNS5E[. We contract with Packet Clearing Houue(P[H) for DNS services. P[H is the
industry leader in DNS, evidenced by*their creation and early implementation of anycast, as well
as the invention and use of many other security and stabiky evolutions in DNS
12
RF�291270 '
technology. PCH has been operating production anycast for TLDs and in -critical infrastructure
in'addrs since 1997' with 100% up -time over more than 14 years. PCH operates the world s
largest, oldest,' and most continuously -available anycast server cloud. PCH first hosted the
production anycastingufa root nameserver in 2002 and has built or designed many of the
otherlarge anycast clouds on contract. PCH servers are used to provide ccTLD, root DNS, and in'
addrDNSs|aveserviue,and supports |DN requirements.
PCH is responsible for the construction and support of more than a third of the wor|d's
approximately 3SOInternet Exchange Points (IXPs). They provide leading global TLDDNSSECkey
management and signing infrastructure. P[H's anycast DN5nameseners system operates with
approximately 50 locations an six continents.
PCH has positive working relationships with |AN/, root operators, and other DNS providers. TCP
and UDP RTT Service Level Requirements have been, and will continue to be, met. PCH's
expertise and robustness far exceeds the |[ANN requirements for DNS.
Highlights ofthe PCH DNS implementation include:
° A highly robust global anycast network;
^ Proven track record ofIO0% DNS uptinne;
° Fully compliant with all RF[s including 1034, 1035, 1201, 1982, 2182, 218I, 2671,
3226,3596,3597,3902'4343'4472'6155;
° Full DNSIECcapability and support;
° Experience mitigating DDOSattacks;
^ 0Msuppurt
~ |Pv6capable with |Pv4'|Pv6dua| stacks at nodes;
° Diverse DNS node announcement strategy
° Compliant with Specification 6 and all |C4NN policies.
All DNS service parameters, including DNISEZ proper resolution, will be met through the
utilization ofP[H's DNS system, a world-renowned, industry leader in the DNS. field. PCH is the
only DNS provider to commercially offer Level 4 DNSSBC, the highest possible security level,
which is utilized for the root servers.
[For the remaining part of our answer to this question, please see the trade -secrets copy of our
response.]
RFPZ91Z70
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record ioconnection with
nteomwNA.3 on 03-08-12
Priscilla A'Thompson
City Clerk
*
K '�i -
n v~�
Submitted into the public
record. ioconnection with
iteomwNA.3 on 03-00-12
Priscilla A. l[600mpwoo
2 Technical & operational capacity, experience and approach City Clerk
2.1 Project and Relationship Management
2.1.1 Please supply two examples (no more than 500 words each) of successful
partnerships orbusiness relationships you have been part oftndeliver large,
complex project's or programs.
Example 1: Migration of the FM Top Level Domain
One large and complex project that we handled was the migration of FM from on archaic
database system to the new gTLD'cnmp|iant EPP Shared Registry System (IRS), now branded by
us as Espresso. Elaine Pruis, VP of Client Services for W1+K4, led the project and remains
responsible for overall FM registry network operations.
The .FM registry iswell known for supporting innovative on-line radio entertainnnent, P|ay.Fk8,
Last.FK4, Ping.FM and Turntabhs.FK« are just a few of many successful businesses operating
under the .FK8 TLD. it is the go -to TLD for Internet radio, music, media and broadcasting, in
I011, BR Media, the FI\A administrative arm, was named by Inc. mogozine as one of the
fastcst'groxving private companies for an astonishing hou�h year in a ,ow� \n addition.,8RS
Media ranked in the list of Top 75 Media Companies that featured prominent companies such as
Pandora, FhendFinder and Demand Media. This is a high'pno0e, innovative, and demanding
`
domain space that requires utmost stability, responsive support, and a back -end registry
operator that is flexible and able to stay ahead of the technology curve.
We m/nn the FM contract in 2010' whereupon we built out dedicated 0O[ in Los Angeles at
One Wilshire, the world's most connected data center.
The NO[ requires complex hardware systems including load balancers, switches, servers, and
monitoring equipment. All of the gear was specified and purchased within two weeks of the
decision to move the registry to the LA NO[. An expert Network Architecture Engineer was
flown in from Australia to create the initial registry environment and train our staff on
configuration and operations.
More than 200 Registrars were informed of the upcoming transition through an email campaign
and weekly conference call updates, The migration was planned so that the end customer would
see no,loss of service, and were completely unaffected by the move.
Once aU of the equipment was networked, the operating systems had been installed, and every
part proven stable, the SRS was installed. The SRS operated with dummy data and was
thoroughly tested over week's time. During that period the FK4 legacy data was cleaned up
informal Request for Proposals to Establish, Operate, and Administer dot PAIAMI
Submitted into the public
record ioconnection with
nteomwNA.3 ool�-08-l2
Priscilla A'Thompson
and massaged to cleanly import at the end of the testing stage. When all systems were verified City Clerk
and the engineers signed off on the migration,.it was coordinatedwith the, registrars that the.
registry service would be unavailable for the planned window. The registry data was then
moved from the old system to the new system. The DN5 »envicewas redirected to the new FK8
|P range, theSR5 services started, and new zone
/files were propagating within a few hours. All
parties involved in the migration vigorously tested and closely monitored the live production
system fora 24 hour window. A high -alert state was continued for two weeks but no problems
occurred.
The migration was considered to be flawless, and the F&4 registry continues to operate in a
stable, responsive manner today. Registration volumes have increased 15% since we took over
operations ofthe registry,
Exarnp|eZ: NewQTLD Implementation
The development of the new QTLD program is an example of a complex and ultimately
successful project. The |Q\NN Board was led throughout this period by Peter Dengate Thrush,
our current Chairman. A brief description of some of the many parties involved in this multi -
stakeholder process is given below,
|[ANKys Generic Names Support OrOanbation ("G0SO") began in 2OO5todevelop u policy for
the introduction of new gTLDS, following two pilot expansion rounds in 2000 and 3003/4. In July
2007, a final report was published, and after further public comment it was passed to the Board
for action.
The policy decisions had been mode — the Board's task was implementation. The Board first
asked |[ANN staff orwhether itmu|d be implemented, and the staff responded with a series of
papers on individual topics. Based onthese the Board discussed concerns relating to geographic
names, non -Latin scripts, and thorny issues ofpublic order and morality, until in Paris in June
I008 the Board adopted the policy and asked staff to deliver a final implementation programme.
Few realized at that historic vote that it would be three further years before implementation
would be reached.
There followed a series of eight versions of the Applicant Guidebooks —a process by which staff
took GN3U policy vvork, public comment, and specialist research papers, and developed the
rules by which new 8TLDs would be added to the Internet.
The Intellectual Property Constituency ("|PC")' a member of the GN5O, played an active,
challenging nu|e in this process. |PC had agreed in principle to the GNSO Final Report, but still
questioned whether new gTLDs were useful.
RFPZ91Z7O —
Submitted into the public
record ioconnection with
iteomwNA.3 on 03-08-12
Priscilla A. l[600mpwoo
In an effort to bridge this gap, Board members suggested in k/larch 2009 that a specialist City Clerk
trademark team develop |P protection mechanisms that would be acceptable to the whole
community. The |P[ formed such a team, which led to o series of enhanced trade mark
pmte ctions.
Another major partner in the process was the Governmental Advisory Committee (^GAC°). Once
it became clear that the Board were not going to accept oU of the GA[ positions, a formal
correspondence began to seek compromise. This set the scene for some historic face-to-face
negotiations between the Board and the GAC, commencing in February 2011 and continuing
right through to the Singapore meeting )nJune 2011.
Peter Denga1eThrush, our Executive Chairman, worked on these (and other) issues, leading staff
and the Board to imp|ementab|e decisions out of the competing interests and views of the /P[`
the GNSO council, theGA[, the registries and the registrars. This included keeping the Board
focused and productive through hours of additional and extended meetings, encouraging staff
toproduce thousands of pages of reports, papers, minutes and updates, chairing public debates
and public sessions, media interviews and debates, It meant working with each of the partners
mentioned' in often heated and adversarial conditions.. On 21 June 2011 the Board adopted an
implementation scheme for the introduction of new gTLDs according to the GNSO policy.
2'1'2 Please explain your approach to creating and maintaining good and profitable
working relationships with the City ofMiami and dot MIAMI stakeholders
[For our answer to this question, please seethe tode'secretscnpy of our response.]
2.2 hCANNAppl)cati0n
2.2'1 Describe /nmomore than 1500words how you will manage the dmtMIAMR
application in partnership with the City of Miami, including but not limited to:
I.2.I.IApplication planning and timeline to ensure a timely and cornpiete application
|C4NN requires that an applicant for a new generic top-level domain (gTLD) demonstrate a high
level of technical knowledge, financial stability, business acumen, and an understanding of the
policy framework under which a top-level domain must be operated and administered, A 0TLD
is critical piece of Internet infrastructure, and the manager ofa gTLD must serve its registrants,
its contractual partners (such as |[ANN and any contracted registrars), and the global Internet
community generally.
The essential spirit ofgTLD management is that of service to its constituents, first enshrined in
the domain name industry's founding document, RFC 1591, written in 1994, which says:
informa! Request for Proposals to Establish, Operate, and Administer dot MIAMI
Concerns about "rights" and ^ownership^ of domains are
inappropriate. It is appropriate to be concerned about
"responsibilities" and "service" to the oonunuuity'.'4
Submitted into the public
record ioconnection with
items NA.loo 03-00-12
Priscilla A. l[600mpwoo
City Clerk
Approached from this perspective, the requirements of the |[ANIN Applicant Guidebook are
logical and straightforward. They require that the applicant understand its responsibilities and
has the resources and a plan to fulfill them.
We have been deeply involved as volunteers at |[ANN in the six years of development of the
policies that shaped, and now comprise, the Applicant Guidebook, and have an excellent
understanding not only of the questions themselves, but the reasoning behind them. We are
fully confident that any application we are involved with will be accurate, complete, and will
pass all evaluations,
The |[ANN application has 50 questions, which can be broadly divided into four categories:
" Questions about the applicant
" Questions about the applicant's mission, and the policies necessary to accomplish that
mission
° Questions about the applicant's technical infrastructure
° Questions about the applicant's financial capabilities and its understanding of business
processes
[For the remaining part ofour answer tothis question, please seethe trade -secrets copy of our
2.2.l2Elaborating the purpose ofthe TLDfor the City ofMiami
We believe much of the work has been done on defining the purpose in the preparations made
bythe City ofMiami todate, inorder tohave issued adetailed RFP.
From our own discussions with the City of Miami it is dear that dot W1L4M| is intended to
provide an Internet "home" for people and activities with a "Miami" focus, specifically for
marketing Miami activities, businesses and people, and in a way that will raise funds to further
promote those activities, Dot Miami will bebadge ofpride and origin for those activities.
[For the remaining part of our answer to this question, please see the trade -secrets copy of our
2.2l3 Consultation with relevant stakeholders on key strategy policy issues
The RFC defines the relevant stakeholders as including "business, including |CT players,
registrants and intellectual property rights -holders; civil society including relevant human rights
A -See www.ietf.org/rfc/rfcl591.txt
RFP29127Oinformal Request for Proposals to Establish, Operate, and Administer dot MIAMI
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17
Submitted into the public
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ibcomwNA.3 on 03-00-12
Priscilla A. l[600mpwoo
advocates; local and national government; [and] |avv enfnrcement.'^ To these stakeholders we City Clerk
would add local community groups.
[For the remaining part of our answer to this question, please see the trade -secrets copy of our
response./
22.1.4 Elaboration ofbusiness model and plan
Our management team is intimately familiar with the finances of TLD operation, and with the
|CANN application requirements. We will build and submit to the City of Miami with the draft
application a business plan sufficiently detailed to satisfy the |C4NN requirements, in particular
the internal consistency and Continuing Operations Instrument requirements.
2.2.1.5 Development ofrequired policies and procedures
We have comprehensive documented policies on all of the issues raised /n the application, many
of them derived from our years of experience in operating TLCo in a variety of policy
environments around the world. As a result of that experience, they have been thoroughly
"road tested" under operational condition, An overall policy framework (to be modified as
required) is attached as Attachment 2.9.1. We will be able to adapt these policies readily to any
special conditions applying in the dot M|AK4| environment after consultations with the
Stakeholder Advisory Group, and in the implementation and operations phases. After
delegation, we will be able to develop policies covering Sunrise, Londrush' auction and other
matters whose precise details are not required for the |[ANN application.
2.2.1.6 Preparing and submitting all application documentation on behalf of the City of
Miami through the |[ANNTLDApplication System
Our companies have been purpuse'buiktoattend tothe requirements ofthe |CANN application
system. Our team members have been intimately involved in the development of these systems,
and monitor them for changes, We are -in communication with |[ANN staff on the technicalities
of use oftheir submission system. We will prepare and submit all documentation through the
|[4NN system in o compliant and timely way.
2.22.7Suppnrt of the City of M\onni throughout the entire evaluation process
[For our answerto this question, please see the trade -secrets copy of our response.]
Z.l.l.8Management ofany objections orcontentions
[For our answer to this question, please see the trade -secrets copy of our response.]
2.2I9How would you keep the City nfMiami and stakeholders informed
[For our answer tnthis question' please see the trade -secrets copy of our response.]
18'
— — RFPZ9I270-
2.3 TLD Capability and Capacity
Submitted into the public
record ioconnection with
nteomwNA.3 ool�-08-l2
Priscilla A'Thompson
City Clerk
2'3.1 Please give onoverview ofyour overall technical and operational capacity
relevant to 7lDzpe/mtions.
We have the ability and experience to manage the dot &q|AM| TLD. We already operates an EPP
shared registry service, "Espresso," which meets |[ANN's new gTLDcompliance standards. The
Espresso platform is based on the [oC[A SRS, which currently powers more than 35
TLDs. Espresso'stechnica| registry system is built to /ETFstandands, and is currently used by us
tooperate the FMTLD. This same system will be used as prototype for building the dot M|AM|
dedicatedIRS.
Our back end registry, Espresso, provides critical registry services plus customary administrative
° Receipt of data from registrars concerning registration of domain names and name
servers through |ETF RFC compliant EPP' known as the Shared Registry System (SRS),
and through a GUI, offering both a Production Environment and an Operational and
Testing Environment,
0 Dissemination of TLD zone files (DNS),
Is Dissemination of contact or other information ooncernin.-) domain name
registrations (RDDS,also known as"VVhois"),
" Ability to support and maintain Internationalized Domain Names (|DNs),
DNS Security Extensions (DNSSEC)'
|Pv6 and )Pv4 compliant with Specification 6 of the registry contract in the
Applicant Guidebook,
" Standard |[ANNreporting,
" Primary and Secondary SRSare ingeographically diverse locations, and
° Bulk domain import and transfer functionality.
The Registry system receives data from registrars, writes the data to the database, and
dissemina1esTLD zone files to DNS services. The registry has an RDDS function so that contact
and domain registration information may be retrieved through a publicly available web paBe.
RDDS updates are dynamic, and DNS zone files are updated according to the schedule
established for the particu|arTLD. The registry zone servers hold the master zone files, and are
verified with DNSSEC. The EPP interface, RDDS servers, and DNS servers are all fully RFC
RFPZ9lZ70
Informal Request for Proposals to Establish, Operate, and Administer dot IVIIAMI
Submitted into the public
record ioconnection with
nteomwNA.3 on 0�-0�-12
Priscilla A'Thompson
compliant, as required by |[ANN. The Registry system leverages anycast technology for DNS. City Clerk
The 3RSsupports both |Pv4 and /Pv6 NS entries.
The registry system also automates required monthly reports to |[ANM, and builds escrow data
files in accordance with |[ANN's requirements. We supply an Operational and Testing
Environment (OTE) for registrar use, and more than ZOU registrars are already connected to our
platform. With large number ofthe most popular registrars already technically inLegrated, the
burden ofgoing tomarket issignificantly lessened compared Vza registry that must launch from
scratch and integrate registrars prior to the launch phase.
Additional services included in the Registry services are Internationalized Domain Names,
Reporting, Registrar Billing, Registrar Support, and Sunrise and Trademark Clearinghouse
services. All of these services conform to the new QTLD requirements, and are currently in use
for the operation of the FM TLD. The Registry system is scalable, and thus can accommodate
the increase an service demands that growth in the dot M|AK8| TLDwiU bring.
2.3.2 How dpyou meet Specification 6ofthe Applicant Guidebook (on
interoperability, continuity, and performance) and all relevant IE7F RFCs?
We vvih meet the requirements of Specification 6 "Registry |nteroperabUity And Continuity
Specifications" while operating dot k4|Ak4| by utilizing Espresso, our registry platform. We have
a history of providing a highly reliable and robust domain name registry services to the global
community ofregistrars, registrants, and Internet users. The registry. operates onastate'of-thc'
art platform that has been proven to be secure, reliable, and robust. The registry infrastructure
is specifically designed to handle the high transaction volumes found in the TLD registry business.
The EPP interface, RDDS servers, and DNS servers are all fully RFC compliant, as required by
In addition to the core registry services, the registry system provides a comprehensive billing
and reporting solution, data escrow services, and full Internationalized Domain Name (|DN)
support. Services are backed by a 24Y7 help desk and network operations center.
[For the remaining part of our answer tothis question, please see the trade -secrets copy of our
response.]
' xFP291270
informal Request for Proposals toEstablish, Operate, and Administer dot IVI|AM|
2.4 TLD Expertise
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A'Thompson
City Clerk
2.4.2 Pieuse provide details of your key personnel and proposed subcontractors'
knowledge and experience oftechnical, operational and business pJamofor new
TlDs,referencing the requirements ofthe /CA8JNApplicant Guidebook (no
more than 50Dw'oros/.
We have assembled an exceptionally strong team with extensive experience operating,
administering, maintaining and marketing TLDs. Even beyond our experience in registry
operations detailed in other Parts of this proposal, we believe that our experience in dealing
with customers directly sets us apart and is of critical importance in the success of the dot
M|AM| registry. Our experience as registrars, who deal directly with domain name customers,
gives us a special insight into how to promote' market, price and position dot K4|AK4| domain
names.
Our team'sexperience includes:
The acquisition ofthe delegations ofseveral TLOs
" Providing technical infrastructure
" Training registrars and consumers on the use of the registrations system
° Policy creation and education
" Uay-to'dayregistry maintenance and operations
" Registrar relations and support
^ Marketing
" TLDlaunuhes
" Sunrise and Landmsh
" Migration and Transitions of legacy registries
" Business Development
° Software development
We also have extensive experience in marketing gTLDs and in dealing with customer bsues. As
hundreds of new gTLDs come online, registry operations will increasingly include what were
formerly registrar issues, as consumers increasingly look directly to registries for Solutions to
their problems. Informed observers agree that the line between registrars and registries will
become increasingly blurred as registries realize they cannot rely on registrars for marketing in a
world where registries outnumber registrars, and |CANN increasingly loosens the restrictions on
the sale ofdomains directly by registries.
our experience with top-level domains extends beyond |CANN'regu|oted gTLDs, such
as info, com' and net, to ccTLDs, such as .fm, cx' gs, and many others. While ccTLDs are not
required 1ocomply with |CANN consensus policies, the underlying infrastructure for gTLDs and
--^�' . ----�
informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
ccTLDs is nearly identical, and ccTLDs generally look tuthe Internet Engineering Task Force (|ETF),
to applicable Requests for Comments (RFC) and to |CANN's Internet Assigned Numbers
Authority (|ANA) for guidance and best practices. ccTLDs are often the source of new/ technical
and policy ideas that after the proper policy process end up as /[ANNconsensus policies. ccTLDs
are also much closer to their customers because often they operate without registrars as
intermediaries. Our experience with ccTLDs is therefore very relevant to the dot M|AM| launch
and management.
The primary operational difference between ccTLDs and QTLUn is the direct involvement oflocal
governments in the former. We believe that our experience in working with governments and
understanding their imperatives, which are often very different from the commercial/policy
imperatives o/ |[4NN, is relevant and helpful to working with the City of Miami It has also
affected the design of the Espresso software which can handle the complicated rules and
verification procedures demanded by the many ccTLDs that it serves.
2.4.2 Give details ofTLDs you operate, o,have operated, orare Ukely to operate in
the future.
Members ofourteam have operated and provided a broad range of services to several TLDs
with diverse business models over a lengthy timeline, The following time|ine indicates which
TLDsvvee under management, the nature ofthe operational role, and in some cases a summary
of the technical and financial performance. Most ccTLD registration numbers are not published
and are considered proprietary. Instead we note the general health of the TLD. We also discuss
the SRS and policy development, as our staff have been instrumental in building the policy
framework and SRSto its current state. Following the timeline ism quick -view table displaying
the entire list ofTLDsthat have been under our management.
2.4I1 Dates of operation
Past Operations
2002' Elaine Prub provides customer, registrar, and development support for the .cx registry.
The cx registry operates on a legacy API registry system. A he|pdeskticketing system, FAQ, and
development tracking tool isimplemented,
2003 The registry administrators of .c4 .gs, and 'nfwork together to develop a Shared Registry
System (SRS) API for a standardized platform. This standardization removes barriers registrars
face in offering smaller ccTLDs to their customers. Registrars are now able to more easily offer
these TLDs to their existing customer base, and several registrars gain new customers.
Informal Re
�—RFP�91Z78 -
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
. 'P.riscil.luA`l[600mpwoo
Cit
Submitted into the public
record ioconnection with
itemwNA.3 on 03-08-12
Priscilla A.Thompson
The Council of Country Code Administrators is formed to provide resources for ccTLD operators City Clerk
as a service to the community. Co[[A is a not for profit member owned organization that shores
technology, policy, and |[ANN liaison services. Ms. Pruis' support role expands to serving all
Co[[Amembcn.
Under the advice ofthe Office ofthe Domain Name Commissioner (NZ)and also drawing on the
cu.ukpolicy, onAcceptable Use Policy framework isdeveloped.
In order to protect communities from cybercrime and Intellectual Property Rights infringements,
the AUPismade available tothe entire ccTLDcommunity.
Dominica, Am, implements the SRS API on a local NOC. Ms Pru)straveb to Dominica to provide
on -site trainin` of the registry system to local staff and administrators. A registrar too] is
developed, allowing legacy domains that had been registered directly with the registry office to
be technically managed by the TLD administrator.
2004 — Further development of the AUP occurs. As a show of support, multiple ccTLDs adopt the
policy framework even though they are using other back -end registry providers.
PDNS (Power DNS) is offered to registrants as a hosting option,
After the name of the country changes, the tp code is sunsetted, and all domains are then
matched to the new country code, d. The t| registry is migrated to the SK6 platform and
administered by k4s. Pruis.
2ODS—Mauritius, mu, bmigrated to the [oCCAShaned Registry System. Ms. Pru)s provides
local training, technical support tothe local operators, and periodically manages the registrar
and customer support when the local operators vacation or take family leave, Namibia, .na,
migrates to the Co[[%\ Registry System. Registrars are informed of the change in technical
platform and supported during the transition
An EPP Shared Registry System is developed in response to International Engineering Task Force
(IETF) best practice recommendations. Further development of the software in order to support
/PVG occurs, The standardization and stability of the EPP technical platform ushers in a new era
ofworld-wide sales for previously obscure TLDa
2006—A Complaint Resolution Service for members is developed, where violations ofAUP are
initially reviewed at no cost, An Ombudsperson works to mediate disputes that are not in clear
violation ofthe AUP, TheCKS isamuch less expensive alternative tothe VV|PDUDRPprocess of
settling domain disputes. A Panel of Experts is formed to rule on disputes that are not resolved
RFPZ9I270
informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
'«����
'
amicably by the Ombudsperson. A new Ombudsperson for mediation is appointed at the end of
the year.
Ms. Pnuis-presentsthe Harmonised AUP model atthe domainers industry conference "Domain
RoundTab|e" asanexample of best practice policy. Those operators using the policy framework
are noted as seeking to responsibly promote the domain name space.
Afghanistan, .af implements [o[CA registry system. All afdomain records are migrated to the
S9O and registrars are supported through the technical change, as well as after the afTLU
begins operating onthe SIRS. South Georgia and Sandwich Islands, gs migrate from the previous
operator, Adams Names, to the 3R3. The gs administrators wo/k closely with Ms. Pruis, who
maintains the technical operations and provides registrar support. Kiribati, .ki implements the
SRI, Their data is migrated to the SIRS, and Ms. Pruis provides operational and registrar support
for ki
Atemp|uLe Registrar Accreditation Agreement is -created, harmonizing registry access policy. The
RAA removes legal department delays by allowing registrars to complete only one agreement
that enables access to all member ccTLDs. Network Solutions, as well as dozens more Registrar
companies, integrates with the new [PP Registry System. Several new TLD members migrate
legacy data tnthe fully developed EPPSRS. Registrars are now able to connect to a single portal
and offer multiple ccTLDs to their registrants. Eighty-one registrars are integrated with the SR5.
Registration volumes steadily increase. As the TLDs on the SRS become more prevalent and
therefore, more visible, credit card fraud becomes an issue. The registrar storefront that is
offered as part ofthe SKS package is overhauled to aid administrators in curbing and preventing
credit card fraud. TLDs using the SR3 get reputation for cracking down oncybercrime as soon
as it pops up, so bad actors move onto other TLDs.
A centralized he|pdeok with FAQs is implemented for the increasing number of nnenoben in
order to lighten the customer service load, and several registry business functions are
implemented to ease management, including: reporting, black lists for prohibited names, auto -
mailing for notifications, undinterna� DNS for In -zone hosts.
2007 - VehIign becomes an accredited registrar and offers totheir customers member ccTLDs.
Dozens more registrars are accredited in order to offer for sale domains on the SR[ Multiple
layers ofsecurity such as|Prestrictions are put inplace and enforced, Registrars are required tn
use second -factor security tokens in order to access the Registry system. Dne Hundred twenty
three registrars are integrated with the SKl
Submitted into the public
record ioconnection with
''-~'-'--`-- =
8FP291Z7J
Priscilla A. Thompson �
Submitted into the public
record ioconnection with
itemwNA.3 on 03-08-12
.Priscilla A.Thompson
Mongolia, mn adopts the best practice policy framework; Heard and McDonald Island, .hnn
,, City Clerk
ioinsCo[[A.
Because of the broad variety of TLUs now operating the SRS, development to support variable
commercial models occurs. The software now supports payments »ia wire, credit card, over the
counter, or a line of credit, enabling administrators to choose the payment system that works
best with their budn�ss model. The' software is further developed to support EWUK4 and
Internationalized Domain Names, 0Ns. Sevem| new features are added to the SRS for users,
including transaction receipts and deleted domain history,
Members report that UDKP is expensive and a complex way to address some, local issues, so
further development ofthe Complaint Resolution policy occurs. The goal ufthe policy regime is
to have e free Dispute Resolution System under a single environment to resolve complaints and
introduce amicable dispute resolution.
Ms. Prub presents the SKS model at the LA[TLD meeting in Venezuela, signing up Latin
American members, The SRS is presented by Ms. Pruis at the ccTLD Tech day during the Los
Angeles |[ANN meeting. The system is installed on a laptop and 40,000 domain registrations are
taken during a one'hoursession.
The SRS is offered onIourceforge as an open -source registry solution. Members may now run
the system on their own servers in their own countries, This flexibility enables registries with
the necessary expertise to implement a world -class EPP registry system in -country without the
development costs. This service to the community enables resources and jobs to stay within the
homeland.
.SB. Solomon, Islands, migrates to the SKS away from AusRcDistn/, Afghanistan, .af, is no longer
supported onthe SRSasinternal strife has made zone upgrades unreliable,
2008- Peru, .pe implements the registry system in -country, Mc Prub assists with training and
migration support, and continues to provide |[ANN liaison services for pe after the transition is
fully complete. Gua1emo|a'.gt, and Mozambique, .mzbecome members and are supported in
their use of shared resources. Haiti, .ht, Montserrat, ms' Guyana' gy, and Nigeria, .ng
implement the SKItool in'coun1ry, Palau, pu\joins [n[[A.
GU][0yW, Japanese academic institutes, and some international partners use the AUP
framework in a study of governance of Pacific Island ccTLDs. The project helps ccTLDs establish
policies tocut down onph|shinD and cpamming.
HFP-291270
Informal Request for PruposabtoEstablish, Operate, and Adminb�,�otk1k\�/
—-__— - -
25
',x"�m/^,m/
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A. l[600mpwoo
The software isdeveloped Lo make VVH0|S(RDDS) disclosures modifiable in support ofvariant City Clerk
privacy |um/s. Fourteen different language files are added to the registry tool so users may
manage domains intheir native language.
Ms. Pruis presents the SRS at the Paris |[ANN meeting to prospective new gTLD applicants and
to the 18ORe�istraoare noxvintegmtedxv�hthe syc��m.
2009 — CoCCA offers exclusive licensing agreement to M+M for use of the SRS in the gTLD space,
M+M provides "Capacity Building Grants" to[o[[Afor development and training. "Espresso'"
the gTLD registry system based on the [o[[A SRS, is launched. [oC[A members upgrade to
Espresso CC (country code). Espresso CC development is funded by K4+M, seeking through our
capacity building prnOnann to ensure that Espresso ,emuinsthe most widely deployed and "field
tested" TLD registry system in use today.
.EO] and Radio applicants select K8+M for registry services. Madagascar, .mg,- installs and
operates Espresso [[ in -country. Federation of Micronesia, fm, migrates to hosted version of
Espresso CC. Cameroon, cmimplements the Espresso C[system in'coun19.
Additional security features are added to block Conficker and other malicious DNS behavior, The
gTLD |decycke is now supported in Espresso C[ and UTLD required reporting functions and
escrow tools are added. DNSSE[istested and implemented.
ENUK8 completes Registrar Accreditation bring the number of accredited registrars offering
member TLCnto226.
2010 — Development of the SRS software to meet new gTLD requirements continues. The FM
registry is migrated to a dedicated NO[and operations are completely taken over by &4+W1.
2011—The jm registration vo|umes increase 150/'o from October 2010' October Z011, due to a
very stable technical platform, and increased targeted marketing.
Several new gTUU applicants contract with M+M for registry services. Our senior staff -are
present at every key |[ANN and GA[ meeting, ensuring our client's positions are heard by
decision makers. ^
TLD
.af
Description Team Experience
Afghanistan From 2006'2008, when af became fully
operational, Elaine Pruis educated registrars
and consumers pnthe registration system and
— ---' — --- —
292270informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
TLD
.as
Description Team Experience
Submitted into the public
record ioconnection with
nteomwNA.3 on 0�-08-12
Priscilla A'Thompson
City Clerk
TLD policies; supported day-to-day
nnaintenonoc,, operations, and provided
support for registrars.
American Antony Van [nuvehn8 and employees helped
Samoa local residents acquire the original delegation
for .as and provided technical infrastructure
and marketing. From 2006'2009, Elaine Pruis
advised the delegated operator on registry
systems.
.tt Bhutan Antony Van CouvuhnD helped localresidents
acquire the original delegation for .6t and
supported the 'launch of the bt domain on
behalf of the Bhutan government.
zm
.cx
.dm,ht, W,mu, .nf
Jm
Cameroon Elaine Pruissupported the launch and sunrise
for trademark holders, |and'rush;and provided
training for complete operational hand-off to
the registry administrator. 2008- 2009.
Christmas Elaine Pruis supported the administration,
Island operation and maintenance of registry
operations for cxfrom ZUOZ'2DlO.
Dominica, Elaine Pru)ssuppurted the administration,
Haiti, Kiribati, operation and maintenance of registry
Mauritius, operations for.dmfrom 2003'2008, ht I008'
Nurfo|k 2010, .ki 206'2010, .mu 2005'22010, and nf
island 2003'2010.
Federated Elaine Pruis oversaw the migration of Jn to
States of the Espresso Platform, Migration was achieved
.Micronesia over very short timefmme.The .fnn registry is
- -==`lRFP291270^
2
TLD
Description Team Experience
Submitted into the public
record ioconnection with
nteomwNA.3 ool�-08-l2
Priscilla A. l[600mpwoo
City Clerk
currently operated byW1+M. 2009'cunent
.eg, 8|'gs'gt .gy,mD,mz Egypt, Elaine Pruis provided an array of registry
Greenland, services and multiple levels of operational
Guatemala, support for the following TLDs: eg 2007'
Guyana, 2009, .g| 2009'2010, �gt 2008'2010, Qs 2004'
MadaQascar, 3010' gy I008-2010. mgZOD9, and nn, during
Mozambique 2008.
.pe Peru Elaine Pruis demonstrated and marketed the
SRS to the .pe CEO during their registry
selection process, participated in the migration
of pe to the 5Rl, and advised on registrar
relations. 2007-2010.
.pw
.s6
Am
Palau
Antony Van Couvcring helped local residents
acquire the original delegation for pw and
provided technical infrastructure.
So|omoh Elaine Pnuis supported all registry operations
Islands for sbafteritmigrated away from AusRegistry
from 2006-2010.
Timor [Este Elaine Pruis assisted with the sunset ofAd, the
migration of data to Al, and the transition of
the registry tonew operators. The .t| code was
changed to Apupon the independence of East
Timor from |ndonesia.]O04'2OlO
Turkmenistan Antony Van Couvehng acquired the original
delegation and launched, marketed, and
operated Am
Various Antony Van CouvernO oversaw marketing and
software development for VehSign's Digital
28
—
RFP29I270
informal Vequestfor Proposals to Establish, Operate' and Administer dot 101AM|
/
TLD
Description Team Experience
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A'Thompson
City Clerk
Brand Management division from I801 to
2004, which handled domain names for major
brand holders in all ccTLCs. He regularly
advised cc'FLDs on policy matters,
[For the remaining port of our answer to this question, please see the trade -secrets copy of our
response.]
2.42.2 The nature of your role (i.e., overall registry operation or registry service
provision)
See responses to question 2.4.2 and 2.43 for details of the work and services performed,
2.4.2.]Summary nftechnical performance, including any downtime
Because ofthe large number nfregistries that wehave operated, wesimply note that with the
advent of the EPP SRS, technical performance in the TLDs we have operated became very
reliable and stable, Downtime was generally limited tothe SRS being off-line during regular
monthly maintenance windows, where no domain change orders could be processed. None of
1heTLDu we have operated ever experienced any DNS downtime (where domain names were
unable to resolve on the internet).
2..4.2.4 Summary of financial performance, including registration numbers and changes
overtime
(For our answer to this question, please see the trade -secrets copy of our response.
2'4.3 Qoyou have any experience operating or providing relevant services too
registry operating oclosed mr verified registrant service (no more than 250
words)?
No, although members of our team have worked extensively as a registrar to registries with
closed orverified'registnan1 registries. As detailed below in 2.43.2, we are aware of many of
the methods employed by closed registries; we have had tocomply with them in our work as
registrars.
2.4.3.2DescMbeyourapproachtornanagingregis1ran1pre'vehficat)onmrauthent}cndoh
if dot yWNK4| were to require registrants [to be] located in the Greater Miami
area. Please include methodology and estimated costs, if available,
[For our answer to this question, please see the trade -secrets copy of our response.]
-` 291270
informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record ioconnection with
nteomwNA.3 on 03-08-12
Priscilla A. l[600mpwoo
2.4.4 Can youprnv/de the required registry services according to the /[4/VA/ City Clerk
Applicant Guidebook and draft registry agreement? Please summarize
capabilities and, /fyou outsouroeany service tomthird party, please name the
organization.
[For our answer tnthis question, please see the trade -secrets copy ofour response,
2.4.5 Please summarize your approach to providing registry services todot MIAMI,
2,4.5.1 Receiving registration and name server data from registrars
Espresso, our Shared Registry System (SRS)' is an EPP-protocol compliant registry with a
server/c|ientAP| and web -based graphical user interface (GUI), The Espresso registry platform
is based 'on the [o[[A SRS, which currently powers more than 35 TLCn, but updated extensively
during I009— 2011to be fully |[ANN'compUanL The Espresso registry platform is currently
used by the FIV TLD and provides services to nearly all |[ANN'acceditedregistrars who make
up 95% of the total gTLD market share. The registry infrastructure is specifically designed to
handle the high transaction volumes found in the TLD registry business. The EPP interface is fully
RFC compliant, as required by |[AMN.
�
As well as our two-year experience with FIV, our staff has over seven years of experience
operating EPP-based registries using [oC[A' o ccTLD'specific version of Espresxo. This
experience includes working with, and developing relations with, all major |[ANN'accredited
registrars.
[For the remaining part of our answer tothis question, please see thetmde'secrets copy of our
response.]
2.4.5.2G)ving registrars zone server status updates
Registrars are given confirmation of domain change orders through EPP polling messages, and
TLD zone files are updated when new registrar orders are written to the database. The zone
files are then uploaded from the database to the TLD master server, and finally distributed
tmrou-h the DNS to slave servers that help end users resolve the whereabouts of the new or
modified domain name.
In addition, Specification 4 of the |[ANN registry agreement requires that the Registry operator
must allow any qualified Internet user (including registrars) with which itenters into agreement
access to zone file data. We will allow such user to access the designated Internet host server
and download zone file data using the file format described in Section 2.1.4 of Specification 4.
RFP291270'informal Request for Proposals to Establish, Operate, and Admini5ter dot MIAMI
2.4.5.3 Disseminating the zone files
For our answer to this question, please see the trade -secrets copy of our response.]
Submitted into the public
record ioconnection with
nteomwNA.3 on 0�-0�-12
Priscilla A. l[600mpwoo
City Clerk
2.4.S.4Operating registry DNSse,vers
We contract with Packet Clearing House for DNS services. Highlights of the P[H DNS
implementation include:
^ Ahighly robust global anycastnetwork,
" Proven track record ofI8Q% DNSupdnne,
" Fully compliant with all RF[s including 1034, 1035, l101, I982, 2181, 2182, 2671,
3226' 3596, 3597, 3901'4343,4472' 5155'
, Full DNSSE[ capability and support, including DNI3E[ Level 4 (we are the only
registry service provider able to offer, this le,vel of security)
" Experience mitigating DDOS attacks,
^ |DNsupport,
" /Pv6capable wfth |Pv4'|Pv6dual stacks at nodes,
, Diverse DNS node announcement strategy,
° Compliant with Specification 6and all |CANNpolicies.
[For the remaining part ofour answer to this question, please see the trade -secrets copy of our
response.]
2.4.5.5 Disseminating contact and other information regarding domain name server
registrations
We have operated the RDDS for FM since August, 2010. Our RDDI system is easily capable of
' handling the daily peak volume queries required by |[ANN SLAs. The, domain name data is
displayed according tothe guidelines inSpecification 4 of |[ANN'sregistry agreement.
[For the remaining part of our answer to this question, please sec thetrade'secrets copy of our.
response.]
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record ioconnection with
itemwNA.3 on 03-08-12
Priscilla A.Thompson
2.4.5.6 Any other required services according to the Applicant Guidebook or draft City Clerk
registry agreement.
in addition to archiving all daily TLD zone files, we meet the data escrow requirements by
implementing |[4NN's required data escrow regime. Proper data escrow arrangements are
outlined and adhered to in order to prevent the loss of registry data We ensure that data
escrow implementation is performed in a manner which:
° Protects against data |nc'
^ Follows industry best practices,
^ Ensures easy, accurate and timely retrieval and restore capability in the event of
hardware failure, and
, Minimizes the impact ofsoftware orbusiness failure.
[For the remaining part of our answer to this question, please see thetrade*ecrets copy of our
response.]
2'5.1 0mv6 - What is your methodoilogy and current status on o t,onsitionhng to lovi5?
Every applicable component of our system' architecture and infrastructure has full |Pv6
° The Espresso platform is fully |PvG'enab|ed, with no sole reliance on the public |Pv4
network. It is, however, still able to osnbe |Pv4 traffic. AU components of the
registration system fuUySupport|PvGaddressing.
° Primary name servers will return results for both |Pv4 and |Pv6records (both AAAA
glue and A6 records are possible).
° Backup DNS resolution servers are also |PvG-enabled and are able to provide
services via both |Pv6and |Pv4.
° Name servers listed within the anycast network will answer authoritatively for both
}Pv4and |Pv6addresses within the dot K8|AM|domain.
[For this portion of our answer to this question, please see the trade -secrets copy of our
response.]
our software hot began accepting |Pv6 data (/A^4A |P information for hosts) in 2006 in several
ofthe ccTLDregistries using the SRSsoftware.
'32 -
q r Proposals 'co Establish, Operate, and Administer dot IvAIAM I
, -,
Submitted into the public
record ioconnection with
itemwNA.3 on 03-08-12
Priscilla A'Thompson
2.5.2 How would you support 0av6-enob/edservices for dot 801AMDregistrants and City Clerk
related services?
[For our answer to this question, please sec the trade -secrets copy of our response.]
2.6 Security and Stability
2.6.1 Describe, in no more than 1000 words, your organization "so
and network security arrangements, including:
2.6.1.1 Access control
[For our answer to -this question, please see the trade -secrets copy ofour nesponse]
2.6.1.2 Capacity towithstand brute force and other types of attack
[For our answer tothis question, please see the trade -secrets copy ofout, nesponse.]
2.6.1.3 Incident mitigation and response
[For our answer to this question, please see the trade -secrets copy of our response.]
ion
2.6.1.4 How dot K4|Ak1| registry services would be maintained in an attack on it or on
other parts ofyour infrastructure
[For our answer tothis question, please see the trade -secrets copy ofour responsej
2'6'2 Describe how you will meet the security and stability requirements reclu/redin
the ApplicantGuidebomk.
[For our answer to this question, please see the trade -secrets copy of our response.]
2.7 Data Protection and Law Enforcement Access
2.7.2 Please demonstrate your ability to store and process all personal data,
including registrationmata, in compliance with United States /U.S)data
protection legislation
Data protection in the United States concerning the Internet can be divided into three
categories: (a) private commercial relationships; (b) governmental and law enforcement access;
and (c) private |eQu| rights enforcement. Private commercial rules concerning consumer data
protection are, other than with respect to children, self -regulatory and based on Federal Trade
Commission (FTC) best practice guidelines. Governmental and }avv enforcement and private
-thi,d'partyaccess to personal data are covered by number of laws designed to balance the
constitutional rights of Internet users with the legitimate needs of governmental and law
' RFP291270**
Informai Request for Proposals to Establish, Operate, and Administer dot MIAMI
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Priscilla A. l[600mpwoo
enforcement actors to pursue civil and criminal prosecutions and the legitimate needs of private City Clerk
third -parties to protect their rights.
`
Private Commercial Self -Regulation.
|[ANN will contractually require that domain registration data, which qualifies as persona/ data,
be made publicly available by dot M|AM| through the VVhois system. The VVhob system is akin to
a public phone book that allows anyone connected to the Internet toview the name, address,
and email contact information ofthe owner ofadomain name, aswell xsinformation about the
administrative and technical contacts' name server address information and DNS security
sstatus.5
In addition, as the entities who interact with and provide services to the public, |[ANN'
accnedited registrars who contract with us to sell dot K4!A[0| names will collect personal data
from end users and transfer it to the dot K4|AM( registry, which will store the data (registrars
may also store the data for the purposes of providing customer service to their customers).
We understand our responsibilities with respect tothe collection and storage of personal data
entrusted to us and our registrars by registrants, particularly the understanding that our
handling ofpersonal data, and the handling of personal data by third parties, must accord with
the best practice recommendations of the FT[.
The FTC has set forth principles that responsible companies should follow in their collection,
handling. and storage of end -user personal information. These principles are: (1)
Notice/Awareness, (2) Choice/Consent; (3)Access/Participation; (4) Integrity/Security; and (S)
6Enforcement/Redress. We will adhere to these principles as discussed below:
° Notice / Awareness. The most fundamental principle is notice. Consumers should be
given notice of an entity's information practices before any personal information is
collected from them. Without notice, a consumer cannot make an informed
decision as to whether and to what extent to disclose personal information,
Moreover, three of the other principles discussed below — choice/consent
aocess/partidpa1ion,,und enforce ment/redress — are only meaningful when o
consumer has notice of an entity's policies, and his or her rights with respect
thereto.
'5
See "Specification 4' Specification for Registration Data Publication Services," New GTLDAgreement
Specifications, ICANNgTlDApplication Guidebook, September 19'2OIl.
` Federal Trade Commission, "Fair information Practice Principles,"
http://wwwjtc.gov/repo�s/privacy3� irinfo.shtm#FairY6ZD|nformobon`/`ZOPractice`/*20Prindp|es�6ZOGe
nerally
— RFP291270 '
Submitted into the public
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nteomwNA.3 ool�-08-l2
While the scope and content of notice will depend on the entity's substantive Priscilla A'Thompson
City Clerk
information practices, notice ofsome orall ofthe following have been recognized as
essential to ensuring that consumers are properly informed before divulging
personal information:
o identification ofthe entity collecting the data;
u identification of the uses to which the data will be put
u identification of any potential recipients of the data;
o the nature of the data collected and the means bywhich it is collected if not
obvious (passively, by means of electronic monitoring, or actively, by asking
the consumer to provide the information);
o whether the provision of the requested data is voluntary or required, and
the consequences ofarefusal toprovide the requested informabnn);and
o the stepo*taken by the data collector to ensure the confidentiality, integrity
and quality ofthe data.
" Choice / Consent. The second widely -accepted coo principle of fair information
practice is consumer choice or consent. Specifically, choice relates tosecondary uses
ofinformation— i.e., uses beyond those necessary to complete the contemplated
transaction. Such secondary uses can be internal, such as placing the consume, on
the collecting company's mailing list in order to market additional products o,
promotions, orexternal, such asthe transfer ofinformation t4third parties.
° Access/ Participation. Access isthe third core principle, it refers to an individua|'s
ability both toaccess data about him or herself —ie,10view the data in an entity's
files — and tocontest that datu's accuracy and completeness. Both are essential to
ensuring that data are accurate and comp|ete. To be meaningful, access must
encompass timely and inexpensive access to data, a simple means for contesting
inaccurate or incomplete data, a mechanism by which the data co||ector can verify
the information, and the means by which corrections and/or consumer objections
can be added to the data file and sent to all data recipients.
° Integrity /Security, The fourth widely accepted principle is that data be accurate
and secure. Toassure data integrity, collectors must take reasonable steps, such as
using only reputable sources of data and cross-referencing data against multiple
sources, providing consumer access to data, and destroying untimely data or
converting it1oanonymous form. Security involves both managerial and technical
measures to protect against loss and the unauthorized access, destruction, use, o/
disclosure of the data. Managerial measures include internal organizational
` nFP2g227V ' — ' — '-- ----' '
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�riwciUUu��'Thompson
measures that limit access to data and ensure that those individuals with access do
City Clerk
not utilize the data for unauthorized purposes. Technical security measures to
prevent unauthorized access include encryption inthe transmission and storage of
data; limits on access through use of passwords; and the storage ofdata on. secure
servers or computers that are inaccessible by modem.
° Enforcement/Redress. Finally, government enforcement of fair—information
practices, by means of civil or criminal penalties, is a third means of enforcement,
Fair information practice codes have called for some government enforcement,
leaving open the question of the scope and extent of such powers. Whether
enforcement is dvi| or criminal likely will depend on the nature of the data at issue
and the violation committed.
In the United States the protection of personal data in the online consumer context is self -
regulatory. Thus, we have -developed policies and practices with respect to our and our
registrars collection, storage and use ofpersonal data toensure compliance with the FTC's best
practices.
Processing Data Fairly undLawfully. The collection and use of personal data by the
dot M|AM| registry and its registrars is required by |[ANN in connection with the
sale or transfer of a domain name. The use o/ personal data by dot M|AK4| will be
limited to publishing itinthe VVhois database as required by )CANM. In addition to
personal data, registrars will collect financial information - e.g. credit card or
banking personal data - to effectuate sales of dot K8L4M| domain names and to
service a registrant's account. Whereas VVhnis personal data is made publicly
available by dot K4|AK4i we will require via the dot W1|AK8| Registry -Registrar
agreement that additional information collected by registrars will not be publicly
available and will be securely stored, used only for the intended purpose of servicing
the registrants account, and accessible to the registrant via password protection.
dot K4|AM| and its registrars will provide easily accessible and understandable notice
on their webdtes of why personal data and information is required to be collected
and stored and made publicly available via the VVhuisdatabasc; how their other
personal information -e1g. credit card or banking personal data-wiU be handled,
secured and processed; dot M|AK4|'s and the registrar's responsibilities with respect
to such personal data under the FTC best practices guidelines; and the registrants
rights. Registrants will have to knowingly consent to such use and handling of their
personal information in order to purchase a dot k8|AM| domain name.
" Processing Personal Data for Specific Purposes, The personal data will only be
processed for the following specific purposes publication via the VVhois system; by
-
/.
'-`-`-=-
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a registrar to service a registrant's account; transfer to the >CANN-mandated data Priscilla A'Thompson
escrow agent; and, in the event ofan |[ANN request, transfer from the data escro. vv City Clerk
agent to|[ANNitself.
" The Amount of Data Held, The amount of data held will be the minimal amount of
data required for use in the VVhois system, and required by registrars to sell and
service registrants' accounts.
° Keeping Personal Data Accurate and Up To Dote, Registrars are required by |[ANN
to inform registrants at least once a year that they should access their VVhois
information and make any updates necessary. In addition, dot MiAK0|'s registrars
will be contractually required to allow registrants to easily review and make changes
to the personal data held by the registrar.
° Retaining Personal Dotz dot yW|AM| will retain personal data for no longer than
required by |[AWN, and registrars will be required via the Registry -Registrar
Agreement to do the sanle. |[ANN requires that registries and registrars retain
personal data upon the non -renewal of a domain name for the grace period
established by the registry according to |[ANN consensus policies, |[ANN's rules are
designed to protect registrants who may have forgotten to renew their domain
names and might otherwise lose them. Dot Miami will require its registrars to
delete/destroy any and all registrant peoona|data}nnrnediate|yuoontheendofany
applicable grace period.
° The Rights ofIndividuals. Dot K4|AM| and its registrars (via contract) will prominently
advise registrants of their rights pursuant to these policies, and provide efficient
online and other means for registrants to access their data, object to processing if it
causes unwarranted and substantial damage or distress, opt out of direct marketing,
obtain information concerning actions taken by automatic means, and correct
inaccurate data.
" information Security Though the VVhob system is a publicly available database,
ensuring that the information contained within the database is secure and
accessible only to authorized individuals is vital. dot M)AM| will employ industry
best -practice security measures to ensure that the VVhois database is as secure as
possible from criminal or other inappropriate access.. In addition, dot K4|AK4| will
only enter into registrar agreements with registrars who employ industry best-
practicesecuritymeasuneswithrecpectto personal data and customer records.
" In the event that any federal (e.g. The Commercial Privacy Bill of Rights Act,
introduced by Senators Kerry and McCain) or applicable Florida |o*o concerning
personal data protection and privacy are enacted, we and our registrars will enact
informal Request for ProposabtoEstablish, Operate, and Administer dotN1ugM|
Submitted into the public
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Priscilla A'Thompson
policies tothe extent required tocomply with such |ow/s' though we believe that our City Clerk
present data collection and use policies- already meet the spirit of such proposed
laws).
In addition to the foregoing, we will fully comply with, and our registrars will be contractually
required to comply with, the provisions of Florida Statutes Title XLV/, Chapter 817, § 817.5681
"Breach of security concerning confidential personal information in third -party possession;
administrative penalties," requiring that we provide notice to Florida resident registrants in the
event that we or one of our registrars suffers a data breach involving unencrypted data (we note
that all dot MIAMI personal data stored by us will be encrypted).
2.7.2 What, ifany, are the implications ofyour data escrow provision for compliance
with U.5. data protection?
All data that is required to be placed in escrow pursuant to |[ANN's regulations will be
deposited with N[[ Group, a leading data escrow service provider' at one of its secure data
escrow facilities inthe United Staies,andNCCwill, tuthe extent permitted by |[ANNpoi)des, be
contractual required tofollow the best practice guidelines promulgated by the FT[ as more fully
discussed above.
2.7.3 What provisions have beenlwouid be made for U.S, lawful access to
registration and other types mfdata 6vU'S.authorities? What provisions have
been/wou/dbemade for takedown orother lawful enforcement actions by
legally entitled entities?
l. Lawful access to registration and other types of data by US authorities. Access to
personal and other data stored in the dot Miami registry will be made available
to governmental
'and law enforcement actors in accordance with federal, state
o and local laws concerning the production of documents and records, We will
comply with any lawful order to produce such records issued by a federal, state
or local court or other governmental actor with appropriate authority and
2. 7okeduwns and other lawful enforcement actions by leoo0v entitled entities,
Ewen before implementing post -registration processes for takedown or other
lawful enforcement actions' rights holders have access to certain |[ANN'
mandatedprotccdonrnechanbms:
a. As part of the new gTLO system, |[ANN will he instituting a Trademark
Clearinghouse (T[H) service in which all new gTLDs are required to
participa1e. Under the TCH system' trademark holders register their
trademarks with the TCH^ which validates them and inserts them in the TCH''
' —' RFPZ9I270*
`--
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
database. All new gTLDs registries will be required to use the TZH to
provide |CANN'mandated rights -protection mechanisms (the UDRP, URS'
and Trademark Claims Service).
b. Dot Miami will implement an |CANN'mundated Sunrise period, to occur
after delegation of dot &1|AyN! into. the Internet root, and prior togeneral
availability nfsecond'}eve| domains under dot yN|AK8i During the Sunrise
period, trademark holders have the right to purchase their trademark as a
second -level domain name under the, dot M|AM|top-level domain.
Submitted into the public
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Priscilla A. Thompson
City Clerk
After the delegation of second -level domain name, rights holders have access to the
administrative procedures and notification systems to assist them in combatting abusive
or illegal registrations. |CANN requires that new gTLD registries comply with the
following dispute resolution mechanisms (or any other Consensus Policy that may be
adopted by |CANN from time to time):
c The Uniform Rapid Suspension System (URS). The URS is an |[4NN'
mondoted process that allows trademark holders to quickly have an
infringing site taken down by showing their legal right to such trademarked
name.
d. The Uniform Dispute Resolution Service (UDRP). The UDRP is another
|[ANN'mandated,proceo under which a trademark holder can seek to
assert their rights to domain name. Unlike the URS, the UDRP is designed
to handle trademark claims that are not asclear cut, where, for example,
there are two distinct individuals who own the same trademark, in different
classes.
e. Trademark Claims Service. |CANN requires that all new gTLD registries
operate oTrademark Claims service, whereby the registry (by way of|C4NN-
accredited registrars) provides notice to potential registrants of existing
trademark rights at the time of registration' and in addition provides notice
to trademark owners of relevant names registered.
[For the remaining part of our answer to this question, please see the trade -secrets copy of our
response.)
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informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
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Priscilla A'Thompson
2.74 0`youenvisage data processing orhosting outside the U.S., what provisions are City Clerk
/n place to prevent risks to the operation ofdot &Y//%M/ or increase its legal
liability because of access or enforcement actions by other legal authorities or
other entities?
[For our answer to this question, please sec the trade -secrets copy of our response.
2,8 Accounting and Reporting
2'8.1 Will you provide correct and timely reporting —on registrationvolume and
trends, operational., bcchn/co/mnd finoncia/perhormonce—ondbil/ingfnrdot
MIAMI7Please briefly describe, include frequency and provide sample reports.
We will provide correct and timely reporting. Our registry software can be configured to create
reports from any of the data in the database. It is possible to export data for every single
registry transaction that occurs, no matter how small: the number ofreports we can provide is
virtually unlimited.
Reports on finanda|s, object creation, edits, deletions, changes' transfers, database
maintenance, RDDS queries, EPP logs, access by |Paddreo and many other reports are available,
Every action from log -in todeletions is stored and available for reporting. All object records may
be exported for reporting.
[For the remaining part of our answer to this question, please see the trade -secrets copy of our
response.]
2.9 Policy Development
2'9.1 Describe your capability and experience indeveloping registry policies and
procedures, including:
2.8I1Registration and use policies
In response to Question 1.3 above, we discussed the policy development experience of Elaine
Pruis' whose experience inthis aspect ofregistry operations bears repeating: from 2001 toZ0O9
she managed the domain registry system for the Council of Country Code Administrators
(CoCCA), which provides technical registry and policy services to hundreds of registrars and over
30 ccTLOs. Elaine is a veteran ofTLD policy development, educating registrars and consumers on
the registration system and TLD policies, TLD launches, TLDmigrations and registry operations.
Elaine worked with af (Afghanistan), .cm (Cameroon), .dm (Dominica), ht (Haiti), .ki (Kiribati), .
mu (Mauritius), nf (Norfolk Island), sb (Solomon Islands) and t| (East Timor), where, among
other services, she helped develop a policy framework including implementation of dispute
resolution, acceptable use, and complaint resolution systems.
' nFP29-1-270 ^_
We referred also to the experience of Peter Dengate Thrush in .NZ and With the Asia Pacific
Association of country code managers, and of Antony Van [ouver|nX with .8T (Bhutan), PVV
(Palau), TM (Turkmenistan), and with |ATLD. Together, this group has unparalleled experience
ufTLDregistration, use and other policies and implementation ofthem.
[For the remaining part of our answer tothis question' please see the trade -secrets copy of our
response.]
2.9.1.2 VVhOis, rights protection and abuse policies (regarding VVhois, describe and
demonstrate experience developing an effective VVhnis policy and set of
procedures that comply with both |[ANN requirements and U.5. data protection
law)
VVhois policy is largely set by |CANW, and so our relation to VVhob policy is to comply with it
rather than develop it. We note again that we already operate an EPP registry service that
meets |[ANN's new QTUD compliance standards. The -registry's technical system is built to |ETF
standards, and currently providing service to the F&4 TLD. Espresso, our back -end registry
service platform, provides critical registry services plus customary administrative functions,
including dissemination of contact or other information concerning domain name registrations
(RDD5, |C4NN's technical term forVVhoid. Our staff has years of experience operating thick
registries in the ccTLD space, and our RDDS has been designed from the ground up for thick data
display. We are also capable of complying with and supporting any replacement KDDS
technologies sanctioned by|[ANN.
Our RDDS/VVhobservice:
° is fully compliant with all relevant KFCs including RFC 39I2;
° represents each data object msa set ofkcy/va|ue pairs as defined by Specification 4
nfthe proposed registry agreement inthe Applicant Guidebook;
° is production tested, highly flexible and scalable, with u track record
availability;
• exceeds current performance specifications supporting dynamic updates;
• is geographically distributedsites to provide greater stability and performance;
• protects RDD5data from data mining using proven technologies; and
provides additional search capabilities (e.g. IDN, registrant data).
Submitted into the public
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Priscilla A'Thompson
City Clerk
our existing RDD5solution isdistributed, flexible, scalable, and stable; with a proven history of
real- time dynamic updating, with no outages. Its design and construction is agnostic with regard
to data display policy: it is flexible enough to accommodate thick ormodified thick models, or
indeed, any potential future |CANN policy (such as different information display levels based on
user categorization).
''-''"RFP241-278
41
As required by the Application Guide Book, RDDI responses will be displayed in a consistent
format AddhionaUy, all fields will be fully compliant withall applicable EPP mappings as
specified in RF[s573O5734�
Accordingly we are already compliant with |CANN'stechnical VVhois requirements.
Opportunities for additional policy development in this area occur inthe |[ANN arena. They
have historically included debate on whether registry should have a ~thick" VVhois (containing
data about registrants and other data) or "thin" (containing only sufficient data to allow
registration and resolvability, with all substantive data including such as billing information,
registrant phone numbers, held by the reDistrar). For new gTUDs' all registries are obliged
under the new gTLD rules to operate "thick" registries, so that debate is rendered moot. A
remaining area of interest is the rules under which access may be made to zone file and VVhois
data - by whom, at what rate, under what conditions. For these and other open questions, we
have experience in developing rules that both meet local need and meet local legislative and
other rules.
We are confident that with our experience in operating a registry that is fully compliant with
|[ANN requirements in relation to VVhois, and with our understanding of the legal framework
and the responsibilities under that of registries and registrars under contract.
[Forthe remaining part of our answer to this question, please see the trade -secrets copy of our
response.]
2.9l3 Escrow, fai|over, and registry continuity
Escrow policy is set by |[ANN,soagain our job is to comply with it. A|itt|e more latitude is
Granted with regard to foi|over and registry continuity, and in the cases where |CANN is not
definitive, we will follow industry best -practice recommendations. Among the registry services
we already provide routinely are data escrow (via NCC Group), fuUnverpnocedures, andregistry
continuity p|anninB. All of these services conform to the new QTLD requirements, and are
currently in use for the operation of the .FKx registry,
[For our answerto this question, please see the trade -secrets copy of our response.]
2.9.1.4Sundse / land rush / launch strategy and policies
[For our answer to this question, please see the trade -secrets copy of our response.]
Submitted into the public
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ibcomwNA.3 on 03-00-12
Priscilla A. l[600mpwoo
City Clerk
--
informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
2.9.1.5 Internationalized domain names (at the second level)
Submitted into the public
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ibcomwNA.3 on 03-00-12
Priscilla A. l[600mpwoo
Members of our staff have implemented |DNs in a number of ccTLD registries, including
"dctMaor,^ the Arabic -script |DN ccTLD for Egypt, in conjunction with the National Telecom
Regulatory Authority of Egypt. We are fully familiar with the RF[�s, |[ANN policies and
procedures concerning |DNs, and can configure the Espresso registry platform to accommodate
all available |DM scripts. |DN policy development is quite specialized — it is much more than
deciding which alphabets or scripts to support. We look forward to working with the City of
Miami in establishing an |DN policy and toimplementing it.
2.9.2 Please outline your strategy and approach to developing policy in collaboration
with the City of Miami and relevant stakeholders, including, but not limited to:
2.9.2.1 Business, including |[Tp1ayers, registrants and intellectual property rights -
holders
[For our answer tothis question' please see the trade -secrets copy of our response.]
2.9.2.2 Civil society including relevant human rights advocates
(For our answerto this question, please see the trade -secrets copy of our response.]
2.9.Z.3Local and national government
[For our answer to this question, please see the trade -secrets copy of our response.]
2.9.2.4 Law enforcement
[For our answer tothis question, p|easeseethetrade'secre1 copy ofour response]
2'10 Customer Support
2.10L2 What your customer support ?
We have the capabilities to support each type ofcustomer for dot N1i4ML See our answer to
2.10.2 below for a discussion of the types of dot M|AM| customers, and 2.10.3 for the
capabilities required.
2.10.2 What customer support needs doyou envision dot MIAMImay have?
[For our answer 10this question, please see the trade -secrets copy ofour response]
2.10.3 What operational and support resources and personnel doyou en uld
you make available for supporting dot MIAMI registrants andregistrars?
Where would they be based?
[For our answer tothis question, please see the trade -secrets copy of our response.]
informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
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items NA.3 on 03-08-12
2.10.4 If your proposal is successful, do you have any plans to locate personnel in Priscilla A. Thompson
Miami? If so, how many and [what] would their roles be? City Clerk
[For our answer to this question, please see the trade -secrets copy of our response.]
2.11 Human Resources
2.11.1 How many full-time employees does your organization employ? How many full-
time contractors/freelancers does your organization engage? Please include a
copy of your organizational chart.
[For our answer to this question, please see the trade -secrets copy of our response.]
2.11.2 What type of team will be assigned to this project? What will each person's
role be?
[For our answer to this question, please see the trade -secrets copy of our response.
2.11.3 How many employees or full time contractors eelancers would be working
directly, on this contract? For how long?
[For our answer to this question, please see the trade -secrets copy of our response.]
2.11.4 Briefly describe the percentage of your staff that would work on this project
relative to your entire staff (including full time contractors/freelancers).
[For our answer to this question, please see the trade -secrets copy of our response.]
2.11.5 Please provide details on the personnekand any proposed subcontractors who
would work on this contract, describing their skills, background and
qualifications, and key responsibilities.
[For our answer fo this question, please see the trade -secrets copy of our response.]
2.11.6 How many gTLD applications do you plan to support in total during the first
five years of the proposed partnership with the City of Miami? How will you
ensure the dot rommt application, delegation and management are given
proper support?
[For our answer to this question, please see the trade -secrets copy of our response.]
2.11.7 How many, if any, Miami -based jobs would be directly created by your
proposal?
[For our answer to this question, please see the trade -secrets copy of our response.]
RFP 291270
Informal Request for Proposals tc Establish, Operate, and Administer dot MIAMI
Submitted into the public
record ioconnection with
nteomwNA.3 ool�-08-l2
2'21'0 How vvmu/dyou nnox/mn/ze interactions with /Nionn/'bosedbux/nesses for the Priscilla A. l[600mp»oo
procurement ofproducts and services? City Clerk
[For our answer to this question, please see the trade -secrets copy of our response.]
2.12 Marketing
2.12.1 Describe your organization's TLD marketing experience and expertise tno more
than 5D0wxoros/.
Members ofour team have run multiple successful domain name businesses, including top-level
domains. VVeare experienced in marketing to large brands (important for the Sunrise period),
to registrars, and to consumers. As with dot IVI|AM|' the marketing was noubi-faceted' including
advertising, trade shows, word-of-mouth and via registrars and influencers,
|nher work at[n[[A Elaine Pruisattended many meetings ofccTLDadministrators and through
her patient outreach helped growCo[[A into the most wide |y'dep|nye-registry system on the
planet, taking customers away from Afi|ias, AusRegistny, and other competitors. She did this as
[oCCA'ssing|e representative, against the competition's formidable marketing and sales staffs.
Her relations with registrars (she was also [oCCA's only customer service representative)
annually increased registrations for [uC[A members beyond the general growth trend and
above their expectations.
Antony Van Couveringcreated three domain name companies from scratch and sold them to
established' public companies. NetNomes was sold to Ne1Benefh (now Group NHT);
NameEnA)newas sold toVeriSign;and KegioterFKEE was sold to Melbourne IT, The first two
companies were specialized in helping large corporations manage their intellectual property (i.e.,
domain names) across all the ccTLDs, while Re8istcrFKEE was the |ar0estpre'|CANN consumer
registrar, pioneering what became the registrar model.
0et0annesand NameEngjnesucceeded by providing timely, actionable, intelligent information
to intellectual property lawyers by means of seminars, publications, telephone conferences, and
participation in industry trade shows. in each case, these companies captured the |inn'sshare
of the market (after NetNames, he noticed that the existing companies were not providing what
customers wanted, sohe created NameEngine). RegisterFREE succeeded by making it very easy
to register a domain name, and doing providing the service for a fraction of the cost of
competitors.
[For the remaining part of our answer to this question, please see the trade -secrets copy of our
-UP29I270',
informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
/
^' ~
2.12.2What is your approach to marketing the dot MIAMI TLD7Please include
indications of expected registration volume in the firstfieyears ofoperation,
and an overview market analysis.
[For our answer to this question' please see the trade*ecretscopy of our response]
2.12.3Hmw would you work with existing registrar channeis inthe �S. to maximize
dot 8VIAMIregistrations? Please describe your existing relationships with LLS.'
based mrfomoedregistrars.
[For the prior part of our answer to this question, please see the trade -secrets copy of our
response.]
|nher work at[oCCA Elaine Pruisattended many meetings ofccTLDadministrators and through
her patient outreach helped grow[o[[A into the most widely -deployed registry system on the
planet, taking customers away from 4fi|ias, AusRegistry, and other competitors. She did this as
Co[[A's only representative, against the competition's formidable marketing and sales. staffs.
Her relations with registrars annually increased registrations for[oCCA members beyond the
general growth trend and above their expectations.
Antony Van [ouvehn8created three domain name companies from scratch and sold them to
established public companies. 0ctNames was sold to Net8enefit (now Group NBT);
NameEngine was sold to VeriSi�n; and RegisterFREEvvassold to Melbourne IT, The fiottwo
companies were specialized in helping large corporations manage their intellectual property (i.e.,
domain names) across all the ccTLDs, while Re8isterFREE was the largest pre'|[ANN consumer
registrar, pioneering what became the registrar model.
NetNames and NameEnQine succeeded by providing timely, actionable, intelligent information
tointellectual property lawyers bymeans ofseminars, publications, telephone conferences, and
participation in industry trade shows, In each case' these companies captured the |ion's share
of the market. RcDbt rFREE succeeded by making it very easy to register a domain name, and
byproviding the service for afraction nfthe cost ofcompetitors.
[For the remaining part of our answer to this question, please see the trade -secrets copy of our
responsej
Submitted into the public
record ioconnection with
nteomwNA.3 on 03-08-12
Priscilla A. l[600mpwoo
City Clerk
'
Informal Reque5t for Proposals to Establish, Operate, and Administer dot MIAMI
2'13 Compliance
Submitted into the public
record ioconnection with
nteomwNA.3 ool�-08-l2
Priscilla A. Thompson
City Clerk
2'13.2 Describe your experience /n effecting compliance with registration and
uselabuse policies and balancing registrant rights with thoseof, for exmnxo/p,
intellectual property rights'hmlfeo. (No more than 500
Our experience in effecting compliance with Registration and Acceptable Use Policies is deep.
We have many years of experience operating and maintaining registries, have written a widely
adopted Acceptable Use Policy framework that is now in use by several TLDs, and firmly believe
in the value of the "thick" registry model. A strong Acceptable Use Policy combined with
effective monitoring, a complaint resolution process, and regular scanning and analysis of
registry data enables us to run a successful program tpcombat various forms ofabuse.
[For the remaining port ofour answer to this question' please see the trade -secrets copy of our
2.13.2 Describe your experience /npreventing orminimizing
donnmirnanne
warehousing and cvber-squottino. (No more than 50Dwords./
[ybersquattinO and warehousing are different evils of the domain name system. [ybersquatting
means registering o name in bad faith that by right belongs to another; warehousing means
registering name that doesn't belong toanyone else, and then holding it without using it in the
hopes of selling it later. The first is illegal; the second is simply detrimental to users and
especially to atop-level domain, because valuable names that people naturally navigate toare
empty, or contain a hated "parking page." Both of these practices are relatively uncommon
outside of zom because of its dominance and what is known as "natural traffic," or the
propensity of users tosimply type ".com" at the end of word. Nonetheless, both of these
phenomena are likely tooccur indot M|AK4i
A great deal of time has been spent at ICANN trying to combat cybersquatting, and members of
our team have worked hard in helping to come up with policies. As Chair of |CANN, our
Chairman Peter Dengate Thrush helped form the Independent Review Team (made up of
trademark lawyers) to suggest mechanisms tocombat cybcrsquat ing. in response, they added
to the existing UDRP mechanism the new Uniform Rapid Suspension (UKS) and Trademarks
Claims Service have given trademark owners avery impressive too|kit tncombat these ills in all
newgTUDs' including dot M|AMi
[For the remaining part of our answer to this question, please see the trade -secrets copy of our
-'~-~'~- - -- '--`----KFP291Z7O—___-___-_-__
|nforma| Request for Proposals to Establish, Operate, and Administer dot yW|AM|
2.13.3 How would you ensure compliance with dot &Y/4M/'spolicies and procedures
(No more bhom5DO words.)
[For our answer to this question, please see- the trade -secrets copy of our response.]
2'14 T[@nsitioning
2.14.1 Have you ever transitionedout ofmanaging mromermtingoTLD, orcso registry
service provider?
We have experience successfully transitioninX "}n" legacy TLD registries ranging from complete,
well -formatted data and zone files todefunct, mismanaged, and inconsistent data sets. Though
we have migrated many TLDs "in" to our SRS, We have never lost the business of TLD and had
to migrate data "out,"but we are fully capable of cooperatively migrating a transitory TLD data
to a new operator, Because ofour strong project management capabilities, we have been able
to migrate entire registries over weekend with only a hem/ hours ofactual SRS downtime' and
with uninterrupted DNS resolution. We have a strong history of cooperative collaboration
during registry migrations.
Our key staff members have been involved with several registry transitions, some with complete
data, some with partial or archaic data. Our SRS is built to easily import and export data that is
in |[ANN's required Escrow format, easing the migration effort and significantly ,educing the
time required tutransition the data.
As an example, in August 2010, we migrated the FM technical registry np6-rations from the
legacy back -end operator to our registry platform and NO[. This was a cooperative migration,
where both parties worked together toensure a quick changeover. First, n registry transition
plan was mapped out. The next step was building out the &8+M NU[toensure the SRS was
capable of managing the traffic and able to scale with the growth of the registry. Registrars.
were given notice of the impending change, a timeline, and new support contact details, The
TLD was configured in the gaining SRS, and a thorough review of the system architecture, TLD
configuration, DNS, and RDDS occurred. Next, the data was cleaned up and imported to the
database of the idle gaining registry. The losing registry stopped services, and the SKS was
brought up on the Mind + Machines US N0C. The system was monitored for stability, and
support lines were open for registrars. The transition was fully successful and there were no
connectivity problems for registrars. The registry has operated and grown in stable and secure
manner onthe Espresso platform.
Our staff has participated /n several other migrations, including:
----'----------'------l�FPZ9I27�----- -------- --�--
�
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A. l[600mpwoo
City Clerk
Submitted into the public
record ioconnection with
itemwNA.3 on 03-08-12
�r�xc��u��l[6�om�w�o
MigratedAF �nnm a legacy database system 10 an EPP�RS educated registrars and ' ' City Clerk
consumers on the registration system and TLD policies; supported day-to-day
maintenance, operations, and provided support for registrars.
° Migrated CM from a legacy database system to on EPPSRS, supported the launch,
sunrise and |and'msh;provided training for hand-off tunew registry administrator.
° Migrated CX DIVI' HT, .K|, .@U' NF from legacy database systems to an EPP IRS,
and supported the administration, operation and maintenance Of registry
operations for these ccTLDs,and registrar support,
Participated in the migration of .PE to a new registry platform, Demonstrated and
marketed the registry software to the .PE CEO during their registry selection and
advised onregistrar relations.
° Handled the sunset ofthe old country -code name 7P, the migration of data to the
new JL and transition of registry to new operators, The JP code was changed
to TL upon the independence of East Timor from Indonesia. Supported the
administration,- operation and maintenance of registry operations and registrar
for JP,
Our team has extensive experience in transhioning regbthes. Our technical manager, Elaine
Prub` has been instrumental in assisting several TLD registry operators during re -delegation of
administrative operations, as historically many ccTLDs were run out -of -country and recently
these governments applied to|ANAand gained delegation nfthe registry operations. When are -
delegation of the registry becomes official a migration of data must uccur. Policies are revamped
and quite often commercial models are modified,
[For the remaining part of our answer tothis question, please see the trade -secrets copy of our
response.]
2.14'2 /fso, please describe how you successfully trmnsitionadmut.
As noted in 2I4.1, we have never lost the business of u registry and therefore have not had to
transition aTLD out ufour management.
3 Financial Proposal
The City of Miami is committed to the success of dot M|AM|, and will assist with marketing,
advertising, and PR on an as -needed basis to maximize revenues and ensure the TLD is a
commercial success. The City of Miami is open tosharing the rewards with the partner for zero
to little out of pocket costs for the City of Miami.
RFPZ9l77O
4zi
Regarding financing the application and operation of dot MIAMI, the Successful Proposer shall
be required to pay the !CANN application fee.of US$185,000 on behalf of the City of Miami. The
City of Miami will support the marketing, communications, resources, and the City of Miami's
legal fees, on an as -needed basis and as negotiated between the parties.
Bearing in mind the variety of potential business models for dot MIAMI, we wish to receive
financial proposals from potential partners including detailed arrangements for the first five
years of:
• Cash flow provided by proposer
• Registry service provision by proposer
• Revenue -sharing to the City of Miami and proposer
• Any other economic/financial advantages to the City of Miami
3.1.1 What will the cost of setting up the registry be? Please include detailed
financial information. Please include any third -party provision or fees (e.g.,
DNSservice, data escrow).
[For our answer to this question, please see the trade -secrets copy of our response.]
3.1.2 What is the expected annual cast to your organization of operating the
registry? Is this a fixed or per -domain cost? Please include detailed financial
information. Please include any third -party provision or fees (e.g., DAIS service,
data escrow).
[For our answer to this question, please see the trade -secrets copy of our response.]
3.1.3 Describe your organization's overall capacity to operate dot MIAMI on a self -
financed basis.
[For our answer to this question, please see the trade -secrets copy of our response.]
3.1.4 Can you provide sufficient startup capital to establish and operate dot MIAMI
for its first five years, including: Sufficient cash flow to fund operations during
an estimated pre -launch period of six month and for the first five years?
Proposals that combine ready cash flow with financial arrangements such as
letters of credit will be considered.
[For our answer to this question, please see the trade -secrets copy of our response.].
3.1.5 How do you pion to recoup your investment? By when? Describe your
proposed revenue -shoring arrangement and timeline.
[For our answer to this question, please see the trade -secrets copy of our response.]
50
RFP 291270
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
•
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
3.1.6 Please provide projected registration and financial performance projections, City Clerk
including optimistic, worse, and expected returns, including impact on
proposed revenue share.
[For our answer to this question, please see the trade -secrets copy of our response.]
3.1.7 What is your financial position and understanding regarding the City of
Miami's position if the application to ICANN for dot MIAMI is unsuccessful?
[For our answer to this question, please see the trade -secrets copy of our response.]
3.2 Alternative Financial Proposal
If you wish to propose an alternative financial proposal regarding investment and revenue -
sharing, please do so. Please describe it fully and clearly state the advantages. It is also
recommended that you clearly mark your alternative proposal "3.2 Alternative Financial
Proposal" and also submit a financial proposal against the requirement in section 3.1..
[For our answer to this question, please see the trade -secrets copy of our response.]
4 Other Questions
4.1 Other Information
4.1.1 Is there any other information you would like to include that will help us assess
you as a partner and in particular any information you are aware of and which
has not been disclosed elsewhere which could have a significant adverse
impact on:
4.1.1.1 The reputation of the City of Miami
No.
4.1.1.2 The RFP respondent's ability to satisfy the requirement of this RFP now or in the
future
No.
4.1.1.3 Our decision to appoint the RFP respondent
No.
4.1.1,4 The RFP respondent's ability to enter into a partnership contract with the City of
Miami
No.
RFP 291270
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
51
4.2 References
Submitted into the public
record ioconnection with
nteomwNA.3 on 03-08-12
Priscilla A. l[600mpwoo
City Clerk
4.2.2 Provide two references, including contact details individual, postal and
email addresses, telephone numberifor relevant work your organization has
undertaken, along with obrief, one -paragraph summary oFthe project ond
description of the specific role your organization played.
[For our answer tothis question, please see the trade -secrets copy of our response.
4.3 Legal
43.2 Is the RFP respondentlany companies in the RFP respondent's group of
companies, ond/orany oFtheir directors, key personnel mrshareholders owning
over 10%, currently, or have any of them in the post ten years, been subject to:
4.3.1.1 Legal proceedings including bankruptcy wralleged breach ofcontract
No
4.3.1.2 Criminal charges or convictions listed in Section 1.2.1 ofthe |CANN Applicant
Guidebook
No
4.123|nve5ti�ation�byanypub|icorre�u|otorybody indudinQH��Revenue and
Customs, the information Commissioners Office, orany equivalent public
bodies?
No
4'3.2 If so, please provide details.
Not applicable
4.33 What is your understanding of the legal implications of servicing any registry
operations outside the U'S.7 E.g., data protection, applicable 6rm\ /om/
enforcement access.
[For our answer to this question, please see the trade -secrets cDpy of our responseJ
4.4 Conflicts of Interest
Please describe any current or potential conflicts of interest your organization may have in
relation tothis project, including tothe proposed dot M|AWl|TLDortothe City ofMiami.
We are not aware of any current or potential conflicts of interest in relation to this project.
52
RFPZ9IZ7D
informal, Request for Proposals to Establish, Operate, and Administer dot M|AK8|
RFP 291270
Informal Request for Proposals to Establish, Operate, and Administer dot IvlIAMI
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
53
5 Glossary
Submitted into the public
record ioconnection with
nteomwNA.3 on 0�-0�-12
Priscilla A'Thompson
City Clerk
For ease of reading and reference, we have included a glossary of words and acronyms
commonly used in the field or specific to this proposal, The glossary entries either define or
explain the acronyms. Acronyms are spelled out on first use within the text ofthe proposal.
A6 Resource record type, variable length data
AAAA Resource record type, fixed -length data
A|yN Alternative Investment Market, o sub -market ofMiami Stock Exchange
ALA[ "At -Large"- |[ANN community ufindividual Internet users
API Application Programming interface
AUP Acceptable Use Policy
BIND Berkeley Internet Name Domain (Domain Name System)
cc country code
ccN3O country code Name Supporting Organization
ccTLD country code Top Level Domain
CEO Chief Executive Officer
CFO Chief Financial Officer
[o[[A Council ofCountry Code Administrators
COO Chief Operating Officer
CPU Central Processing Unit
CRS Complaint Resolution Service
CTU Chief Technical Officer
DNS Domain Nome System
DNSSE[ Domain Name System Security Extension
0DoS Distributed Denial ofService
DoS Denial ofService
DPI Deep Packet inspection
E0U[N E.164 NUmber Mapping
EPP Extensible Provisioning Protocol
Espresso The Minds + Machines registry platform for new TLDs.
FTP File Transfer Protocol
GAC |CANN'sGovernmental Advisory Committee
GB Gigabyte
gTLD Generic Top -Level Domain
GUI Graphical User Interface
|ANA Internet Assigned Numbers Authority
|[ANN Internet Corporation for Assigned Names and Numbers
|U Identifier
54
1nformal Request for Proposals to Establish, Operate, and Administer dot MIAM I
Submitted into the public
record ioconnection with
nteomwNA.3 ool�-l�-l2
|DN International Domain Name Priscilla A. l[600mpwoo
City Clerk
|ETF Internet Engineering Task Force
IN Internet
|P Internet Protocol
|Pv4 Internet Protocol version 4
|Pv6 Internet Protocol version 6
|S|A Hung Kong Telecommunications Users Group
ISO International Organization for Standardization
|SP Internet Service Provider
IT Information Technology
|SP Internet Service Provider
NOC Network Operations Center
K8 Nameservcr
PCAP Packet CAPture
P[H Packet Clearing House
PDNS Power Domain Name System
Registrar An organization that acUs domain names to the public on behalf of a
registry.
Registry An organization that manages aTLD.
Registry Operator An organization that provides registry services, such as technical back -
office serviceson behalf ofa registry.
RFC Request for Comments
`RFP Request for Proposal
RSPAN Remote Span (Switched Port Analyzer)
SLA Service Level Agreement
SLID Second Level Domain
SMTP Simple Mail Transfer Protocol
SNK8P Simple Network Management Protocol
SDA Start nfAuthority record
SPAN Switched Port Analyzer
SQL Structured Query Language
SRS Software Requirements Specification
TACA[S Terminal Access Controller Access Control System
TAS TLDApplication System
TCP Transmission Control Protocol
TLD Top -Level Domain
TLDH Top -Level Domain Holdings, Ltd.
UDP UserDatagmm Protocol
RFP29lZ7O
55
UDRP Uniform Domain -Name Dispute -Resolution Policy
URS Uniform Rapid Suspension
UT[ Coordinated Universal Time
VP Vice President
VPN Virtual Private Network
VV|PD VVor|n Intellectual Property Organization
56
RFPZ9l270
informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record ioconnection with
ibcomwNA.3 on 03-00-12
Priscilla A'Thompson
City Clerk
6 List of Attachments
Attachment Name Attached to Section: Description
2.8.I—Samp|e Re ports Z.O.] Sample Reports
2.9.1—Sxmple Policy 2.9.1 Overall Policy Framework. includes
Framework Registry'Regis1carAAreernent; model
registrant agreement, Acceptable Use
Policy; VVhois/Phvacy Policy; Nanning
Policy
3I6— Expected Case 3.1.6 Expected Case Pro Formas
3.1.6 —VVooe Case 316 Worse Case Pro Formas
3.1.6 — Optimistic Case 3.1.6 Optimistic Case Pro Formas
RFPZDl27O
Informal Request for Proposals to Establish, Operate, and Administer dot IMIAKAI
Submitted into the public
record ioconnection with
nteomwNA.3 on 03-08-12
Priscilla A'Thompson
City Clerk
57
6.1 Attachment 2.8.1 — Sample Reports
PLEASE SEE TRADE SECRETS COPY OF RESPONSE TO IRFP
6.2 Attachment 2.9.1 — Policy Framework
PLEASE SEE TRADE SECRETS COPY OF RESPONSE TO IRFP
58
RFP 291270
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
6.3 Attachment 3.1.6 — Expected Case Financials
PLEASE SEE TRADE SECRETS COPY OF RESPONSE TO IRFP
RFP 291270
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
59
6.4 Attachment 3.1.6 — Optimistic Case Financials
PLEASE SEE TRADE SECRETS COPY OF RESPONSE TO IRFP
60
RFP 291270
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson
City Clerk
6.5 Attachment 3.1.6 — Worse Case Financials
PLEASE SEE TRADE SECRETS COPY OF RESPONSE TO IRFP
RFP 291270
Informal Request for Proposals to Establish, Operate, and Administer dot MIAMI
Submitted into the public
record in connection with
items NA.3 on 03-08-12
Priscilla A. Thompson,
City Clerk
61