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HomeMy WebLinkAboutSubmittal-Inwindow Outdoor• SUBMITTED INTO THE PUBLIC RECORD FOR ITEMt.t ON 4111 //- 06,29 Sub -1 k .t' In w i ncJow Otifcloor Background Headquartered in New York City, Inwindow Outdoor is a privately held outdoor advertising company that specializes in providing our clients with high profile messages in prime storefront locations. Our partial client list includes ESPN, Disney, Sony Pictures, BMW, CBS, Lexus, Palm, HBO, Target and Washington Mutual (additional clients, http://www.inwindowoutdoor.com/clients.php). - We are currently in 8 markets, including New York, San Francisco, Los Angeles, Chicago, Miami, Philadelphia, Boston and D.C. We are presently expanding into Atlanta, Houston, Dallas, Seattle and San Diego. - Remote sales offices in Los Angeles and Philadelphia. - Real Estate Clients include General Growth Properties, Developers Diversified Realty Corporation, Equity Office Properties, Related Companies and Olmstead Properties (additional clients, http://www.inwindowoutdoor.com/realestate-clients.html). Principals Steve Birnhak Prior to serving as CEO of Inwindow Outdoor, Steve co-founded Swapdrive, turning a prototype file storage technology into a VC -funded company with over 100,000 users that has been featured in The Industry Standard, Entrepreneur Magazine, NBC news, Yahoo! Internet Life and The Washington Post. In his previous position as COO of Accudart, he headed up the operations, technology and marketing of a major international sporting goods manufacturer. Before receiving his MBA, Steve successfully started and operated Red Cactus, a corporate communications firm with respected clients such as Wells Fargo Bank and The Princeton Review. Mr. Birnhak received his B.A. from the University of Wisconsin -Madison, and an MBA in marketing and management with an emphasis in entrepreneurship, from the Stern School of Business at New York University where he was a Dean's Scholar. Jeff Cohen Jeff has a long track record of experience in sales. Before starting his own real estate brokerage firm, Jeff was the top salesperson at Citi Habitats, where he quickly built a reputation as 'broker to the stars' and was featured in many publications such as The NY Posts Page Six, People Magazine and The NY Daily News. At Inwindow Outdoor, Jeff started on the real estate side, where he was charged with developing relationships with landlords and procuring properties. He is now Managing Partner and oversees ad sales and overall business development. In his spare time he enjoys boating, water sports, traveling and talking about how he intends to start working out. Jeff attended CW Post. Ray Lee Ray is responsible for overseeing all real estate operations at Inwindow Outdoor. Prior to joining the company, Ray served as the Vice President of Sales for SteelTrace, an international software company, which grew 350% in gross revenues during his 4-year tenure. Prior to SteelTrace, Ray served as Senior Director of Business Development at Mobshop Commerce Technologies, where he was responsible for defining and leading the overall business strategy including its product direction, alliances, and sales. Throughout his 12+ years of sales management experience, he has developed and maintained strategic partnerships with IBM, General Electric, Ogilvy and Boeing. He received a B.A degree at the University of Washington. Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk ▪ "• CD c 3 • Cr -' 3 CL ►'' n IZ • o •G 0 W =• � rb (-)o 4-0 FD"o 1�crc P&G - HSI3C �Z► i/` HARRIS Shares ILL HANK .B[u AVeena Jeep el XESPA ssa TnW1hdOWaUtdoOr Ove Ray Lee Man NV% 91 "'E: ra u1nr° l3fiddan Director -7477 indowoutdoor.com www.inwindowoutdoor.com um - -1V can ada Think Outsicl, i Box i F ul5ici'THEWINDOW CcOcanveass A Delta j� t- • Inwindtl tdoor f1 LA CD 0 A S a.3 r, 3 O 3 0 O 3 O N 6. eb O 3 � �i 5- n ABSGH T Jee >Leaders and Innovators of Vacant Storefront with offices in Manhattan, rnPhiladelphia awl India w�1110111.1' rsittemaj Pumr ➢ Ded_ icated, seasoned, in-house development Team with advanced degrees in 101 y i5haresiHARRIS scen tketl nology' and' design and eng' rin Ld • L Ex ,c ,ed c*, S2000ocations Mkt) 300 leading brands, in.cludin •,,•Y« woroxe. w ILLucIJn,CFIENNUILE' executions spread over 35 markets. tjE xclusive o eferred partnershi with Hilton Hs C A► Caruso Affiliated, Macerich, DDR, CBL Properties, Taubman, Westfield, GGP, Trump . rgan ation chr Sp 74 3; _ urur�- oup, and, many mor at&t OcanvEase rap Acc-e o over 1200 Malls and S moping Centers throughout the l .46a,�,.y/Gp at&t %ism C 1 01211511 r'-1E :_anada 4 .VAU1 I'JA Think Outside tf,e= Box Il.-;rers J:.THE WINDOW CHASE. v�l ountry Sprint TYP NRML AGN. f IL In PitEN M1401 Itahtt w < 0 P1 3 A IT-71170 uo T�W swa;i iitOVes Vacant Store Frog% P&G OF. M1:jw YM11L' ;I 'Shares e ate» ti+ 0IOTGMOL11 - A Two IIW��Ci.dJ i' . CHASE Pori in'ie & . Professional! Think Outsidei . Box 1:.. JI old,- THE WINDOW Peti i e• e n I O n 3 - = en its t ail? I11,11 Revenue Stream and Revitalization of Vacant Storefronts •Up to $600,000 per year for the City of Miami P1. 4ii lIJ i & •Revitalizing vacant reta�%I{3 opertaigiduring its vacancy At M.yN Ye1Yle Inhibits Vandalism & Neighborhood Decline USK •A SLii of activity wilffalispla HARR15 Shares k a. K • BLA is protected by the ad. Good will with neighboring merchants 2. Less likely to be defaced •If spray painted, we fix immediately. Blue pry Can Torten Vacancy Cy'cte' •Encourage landlords to use revenue to promote the space. •Visi has ai3fia-hs. igher profile. •Hig occupancy = 1. Safer neighborhoods Mare sale reor the city 1uIT ea Economic vitality or siness owners !clipN 1.aro•OL4 Illnc4.611dd a Nichggysine ."0-0 dt&t iAl_i-rica •Only use vacant storefronts. " *Only use existing structure of a commercial space unlike billboards and wall signs. o© •Limited suppllya rA,everwers"ato.ration. QN, ,e o, ..... „ CHASE r ittis •Short-term use of each location d e to lease cycle. utsu �LG HOW & Lelia pilmp, evlan can VEFSE Think Outside ti le Box THE WINDOW GliOr Sprint thrl K ~P4171,147,1 IG51H f:arrahs danotialist of Advertisers II abc Bkm PEA (e) (1) c O • cr 3' ni • o. o m ° a. 5 3 12 Fr 7-7 1,-1.2F2, IS D I at&t T= CUM ‘NvLssZDentgaitrott gitsn L.OMMUNICATIONS %.°' ‘4" rf.Yen S CBS 0 CV 111006431dd 410 La MOT ROLA Levis RedBull 14' Atik NEW LINE CINEMA An h01.11treArncrCoippurs CIDER -r ki-211,01-111Ew NAU1 IC Think Ct., _ le Box THE WINDOW at&t Lufthans::. CHEVRIIIST: AESOLiii *CBS (-a 7— TARGET GREYHOUND CHASE C, gm, CIFIEVROLa e Delta Ibgw iSn gt HSBC Jeep palm ue.erfth-ET o TryMAr MOTOROLA TNT WE KNOW DRANK' tz-r- ES Irr=11-11 . o in e arratli •.< 07 litorreAapes---- P&G TNT is 'Shares Blue PEAK , v, CD CD c r' Al- i tl .0 1,13 o ci- , 3 lel:;73 w -c) o —. n CL 3> 3 7 7 7 r* Pa I 0 M ° = 44 n .-0 ;eveni O IL •l• 7" 3 .p. 20 top U.S. markets c3. t'D . • 7;•E -FT rfAa 1 22,5 exclusive locatiorpm ,,,,, ,,,,..-- mum Dawn, -Think 13111,41.p: _ BOX THE UV! NDOIN ry.414.. • -Ariftwa CHASE t ON S' Earratit C • . P&G ------ M palm NAtjl Think Outside I Box •THE WINDOW misibminosa 111313 ®HBO tAPICET CHASE 7 ILA &Delta saocoomi -1 7.-11J-71 tLitc...70 Earralis FAIAIRS .vA.i`ii :4 Think thutsidethe Box feTHE WINDOW src properties, llc. January 11, 2010 City of Miami Beach 1700 Convention Center Drive Miami Beach, Florida 33139 Dear Madame Mayor and Commissioners: I kindly request your support on the discussion item regarding temporary storefront signs which I understand has already been referred to the Finance Committee. I firmly believe this is a great solution to address vacant storefront blight while generating income for the City and property owners. During this difficult time of leasing vacant storefronts, we need to provide creative means to attract prospective tenants by beautifying space and generating supplemental revenue to cover our fixed costs, including but not limited to real estate taxes. I would like to particularly acknowledge Inwindow Outdoor's credibility and high level of professionalism. They have always cared about the aesthetics of the buildings and streets of Miami Beach. Thank you for your time and willingness to consider the matter at hand. Scott Robins President Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk 230 5th Street • Miami Beach, FL 33139 • p:305 674 0600 • f:305 674 0619 info@robinscompanies.com • www.robinscornpanies.com acant stores fill ad niche -- chicagotribune.com 7/30/08 9:20 AM chicagotribunecom C,ioltlar ..rl July 30, 2008 <1h:a1l,n - BalestraLe Borgettn - t.:.;;llac:i Lanni ails! - GiardlneHu Lola Jae Feminine - Mazara del Vallo Montelepre Partannei Pdrtinico - Poggioreale • Santa Nnta - Terrasini - l orretta - Crappetu Cars Jobs Real estate I Apartments MORE VerIonwfreless r HOME DELIVERY r ADVERTISE WITH US CARS JOBS r REAL ESTATE ✓ APARTMENTS MORE CLASSIFIEDS ✓ CHICAGO WEATHER TRAFFIC/COMMUTE r LOCAL NEWS r NATION/WORLD iPORTS r BUSINESS r POLITICS/ELECTIONS r SPECIAL REPORTS I, DEATHS r OPINIONS BLOCS r COLUMNISTS r ENTERTAINMENT r TRAVEL r LATING r UGHTER SIDE r VI0E0iPHOTOS r SHOPPING r NEWSLETTER/ALERTS r NEWS TOOLS SUBSCRIBER TOOLS r CONTACT US r ABOUT US Home > Business Vacant stores fill ad niche Advertisers get unusual exposure, landlords reap income from otherwise unleased space INSIDE COMMERCIAL REAL ESTATE BY ROBERT MANOR July 30, 2008 If you can't lease it, turn it into a billboard. A New York advertising firm has a use for the increasing number of empty storefronts. They wrap them in skintight vinyl advertising, turning them into billboards for everything from energy drinks to Japanese cars. Inwindow Outdoor LLC pays the property owner for the right to advertise until a traditional tenant can be found. "We currently have an advertisement with them on the Ontario side of our building," said Travis Bowman, general manager of the Four Points by Sheraton hotel at Ontario and Rush Streets. A pedeMsan Nark M Rant or Bourne ad on yaC3nt store Tlont at 209 N_ Want&- (Time pnato by KUM Takaltasnr; Vacant stores fill ad niche If you can't lease it. turn a into a billboard. A New York advertising Fnn has a use for the increasing nanber pf empty storefronts_ They mew them in skintight vinyl advertising. fuming them into billboards for eirerytbibig from energy drinks to Japanese cars. Bowman said Red Bull cans arranged in the shape of dragons previously adorned the windows of the vacant retail space. "It got rave feedback," he said. "lt was advertising but it was art." It's no secret that retailers are pulling back, causing storefronts to stay on the market longer than in the past. "In Chicago definitely we see an increase of vacancies," said Ray Lee, managing director of real estate for Inwindow Outdoor. The company has several storefronts wrapped in advertising in downtown Chicago. The sites are chosen for high visibility from pedestrians and vehicular traffic. Customers have included Stolichnaya vodka, LG electronics, Scion. cars, new movies and about anything else one would want to publicize. Steve Birnhak, CEO of Inwindow Outdoor, said the technology, similar to wrapping buses with advertising, protects storefronts from graffiti and can be removed quickly when a landlord finds a tenant. "We are doing some fun things with these spaces," Birnhak said. For example, his company equips some storefronts with motion sensors that project images through the storefront window as people pass by. "At some we're doing Bluetooth so you can download a video or song," Birnhak said. Birnhak says that landlords like the appearance of advertising better than the Is inflating tires worth $40? Auto news: Nitrogen--dragstrip to driveway Cars.com: Automakers set up shop in Indiana Used -car specials 1 New -car specials INrkOnUCING Windows Vista maI1 Bu I Iles!-, A: su ante Running a small business has its risks. Moving to Windows Vista isn t one of them Free coaching and sulzport from Microsoft 1 Windows Vista LEARN MORE With Cars.aom yov never have to resort to Plan O. Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk http: //www.chicagotribune.com/business/chi-wed-notebook-storefront-ads-Ju130,0,7946371.story Page 1of3 acant stores fill ad niche -- chicagotribune.com 7/30/08 9:20 AM top jobs antracts dminlstrator LB&B Assn_ F&i Direclora/Sales Mgrs. Auto Dealers Product Support Specialist DieQua Corporation Rate 8 BitHng Clerk CXI Trucking ArdiiteClural Sales Person Valor Industnes Ins. View all Top lobs Search Chicago jobs GO All Chicago jobs Post resume Post a Job pewerad by ireetbuild ' alternative, typically paper taped to a window. "It makes a space look better," he said. The advantage to the building owner is obvious: a little revenue until a tenant can be found, The bigger question is whether the advertiser can benefit. Pradeep Chintagunta, professor of marketing at the University of Chicago Graduate School of Business, likens storefront advertising wraps to poster ads in men's restrooms or cars painted with advertising. "These non-traditional ways provide an advertiser the way to stand out from the crowd, the clutter," Chintagunta said. He said that storefront wraps would likely work best at reminding people of a product, Coca-Cgia for example, rather than explaining complicated issues, like the lengthy text that accompanies pharmaceutical ads. Inwindow Outdoor has plans to work with a Chicago -area mall to advertise on some of its vacant retail space. The company declined to give details about the deal, which is pending. Downtown office market: The folks at MB Real Estate have assessed the office market in downtown Chicago and the suburbs. "The overall vacancy rate for the Central Business District was 11.65 percent, a decrease from the 12.25 percent vacancy rate in the first quarter of 2008," MB researchers said. Rental rates are stable, they said, and landlords were able to reduce concessions. Suburban office vacancies increased from 17.32 percent in the first quarter to 17.73 percent in the second quarter. "It is clear that the current weakening in the economy is being reflected in the suburban Chicago market," MB said. rnartorf4?tnbune.com 1 E-rnall d Share 8 Print l Reprint Related topic galleries: Chicago Real Estate, Vehicles Advertising, Marketing, University of Chicago. Scion, Coca-Cola Company AU topics j Get Chicago Tribune home delivery and save big. Copyright © 2008, Chicago Tribune Comments Type the numbers you see in the image on the right Homes for sale: L New homes ZIP Code State �.1 Resale IL • `I Latest sates ZIP Code Range within a mile 3 Popular stories MOST VIEWED MOST 'E- MAILED 1. Bennigan's wane: tiara times for restaurants 2. Bennigan's wake: Hard times for restaurants 3. Billy Dorgan sues filmmaker 4. Scrabulous goes off Faoebook, but Scrabble goes down GO Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk Spotlight NOT roans BizWrap • Sign up for Tribune's free daily business news briefing http://www.chicagotribune,com/business/chi-wed-notebook-storefront-ads-juI30,0,79463 71.story Page 2 of ' msnbc Search site CI MSN Home Mal Ion,. lea o g Today Show . Nightly Kew. ❑otulcn, . Meet tfw Press . MSNBC TV . NBC Spor,, r. I Btlsinasa U.S. news World news 0 Politics D Business D Stocks 8 economy U.S. business D Word businass D Autos Real estate Retee D "We've sort of been bracing fora downtum In our busIneSs, but we've been Careen D surprisingly very busy,' said CEO Steve Blmhak. "The past month has been our best month ever." Story continues below Small businesses find silver linings in downturn By JOYCE M. ROSENBERG p Associated Press updated 4:55 p.m. ET, Wed., Nov. 26, 2008 D NEW YORK - An ec0nomlc downturn, while fraught with pain and problems for so many igaiLlihigima can also have some upsides for companies. Some are to be expected — a tough economy motivates businesses to find new ways to work more eMclently — while others are serendipitous, coming In the form of opportunities for expansion. The retail industry's struggles have helped boost business for lnwlndow Outdoor, a D New York -based company that Installs advertising displays In vacant retail locations. Over the past few months, the number of stores that have closed and D created advertising space has Increased, particularly In New York and California. Personal trance D Small business D viewpoints D Sports D entertainment D Health D Tech a se Vance D Travel D Weather D Loos' news D vise Video Photos Commu nity D D D Disable Fly -out Marketplace Shopping Credit Score $0 Start a business Netfllx Career Center Homes for Sala Investments advertisement I your ad here Blmhak said the company has had no shortage of advertisers, and while some landlords Initially might be resistant to the Idea of turning their vacant storefronts Into advertising space, they come to appredate the chance to keep their revenue stream intact. David Wexler, owner of The Little Guys, a suburban Chicago custom electronics retailer, said many of his rivals are dosing down, and that's given his company about a 10 percent Increase In business over the past three to six months. °The last month and a half has been pretty crazy," he said. As rivals falter, some of their employees are calling The Little Guys, looking for work. Wexler said his company has hired some — but like so many other owners, he's also been restructuring his business, which means he has let some workers go. think It's truly a matter of looking Inward, fixing the process," he said. The result Is one of the upsides of the bad economy — a more productive company. Many businesses find growth opportunities because their products or services are In demand when the economy weakens. At Infuslonsoft, a Gilbert, Ariz. -based maker of software aimed at small businesses, orders are Increasing from companies that have been laying off employees and that have to find a way to get work done with fewer bodies. 'They have to pick up the hours of the people they just had to tut," Lee said. mortgage www.compare. ModgageRales.org Delta Gold Sky miles Card N «r....a. AI!.tax nu t.J• de hsskymileacradit.com How To Get A New Job www MerketingDreamJub.com 5.29 4 Fixed Mortgage Refl DeftaPrimeRednanca con, Exeautive Opportunities www panne rup.00m Credi leport.com Gat Your 2008 Credit Score Entrepreneur Find a business to stall Nf1flIN Try for Free monster Search Jobs HomePoges Fmd Your Dream Horne Scoifrade- wd.mrsoc '7 tr c fee IRAs nisri. autos Find your neat car Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A, Thompson City Clerk Auto'. Infusionsort Is also finding another benefit from the weak economy — vendors hungry for business are willing to offer lower prices. And sometimes, dramatically lower prices. lnfuslonsoft has been approached several times by sellers of Internet advertising space who had lost a sale and wanted to replace It. "We started to get calls six weeks ago, saying, 'Hey we know it's last-minute, but one of your competitors dropped out, do you want to do It?'" Lee said. Moreover, lnfusionsoft was offered prices that were down 50 percent from the original AyQ(g. Small businesses may find that they don't have to passively wait for lower prices to come along — vendors are more willing these days to negotiate not only on price, but on delivery and payment terms as well. So a company can be more aggressive In demanding a better deal. Along that line, many small businesses are finding opportunity in the downtum because their competitors charge more than they do — a local diner Is probably doing better than a more upscale eatery right now. For some companies, the upside comes from employees who are working harder, trying to ensure that their companies weather the downturn. Scott Gingold, CEO of Powerfeedback, an Easton, Pa. -based market research firm, said his staff of 35 have voluntarily taken on more responSibllity to help the business. 'We've always been a strong group and always had tremendous people," he said. "Now, without any prompting from my wife or 1, each one has collectively and Individually come forward and said, 'Scott, what can we dor "Our team has been great In coming up with Ideas and going back to our clients and saying, This Is what you need to do," he sald. Copyright 200E The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Discuss Story Rata Story: :• k'' V,ery popular 5 after 4 Gn Nowsvine S3 Email gt Instant Message Top manbc.t:om stones r.,,., ;.,} Bettie to free India hostages Inside Mumbai hotel, mayhem erupt. 146,11,60 Terrorists in India attack could be local Pakistan warns India over blame game Airbus let with 7 aboard crashes off Francs e Print NBC News highlights Lost in spec.: Tracking the tools Fooidl Fighter. rook on 'Top Chef Bask from deed, thankful to be alive Teem turns on Amy on 'Biggest Loser' Thanksgiving cartoons SPONSORED LINKS Top 3 Colon Detox Cleanses Reviewed raww.ColonRevlew.com Drop 20 Pounds Fast! Oprah Scored It #1 You Can LoseWeightToo. com Your Credit Score Stinks' www.CredltReoortAmerIca.com Project Mgmt Certlf!catlon www.VillanovaU,com/PM New Laser Spinal Procedure www.laserspineinstitute.com Get listed here Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. 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Published: Tuesday, 23 Jun 2009 12:24 PM ET By: Cindy Pt"..rr•lari Writer 'T Text Size - +• Empty storefronts can deter shoppers but there are some very creative solutions coming out to plug these gaping holes In the retail landscape. Source, Inwinc Venzon: Can you see me Rows of stores "look like teeth," said Steve Bimhak, CEO of Inwindow Outdoor, which puts ads in vacant storefront windows. "When one goes out of business, It's like the street lost a tooth!" he said. And that can lead to urban decay, Birnhak said. People start littering in front of the store. It doesn't get picked up. The windows get graffitied. Next thing you know, people are crossing the street to avoid the empty storefront and it hurts surrounding businesses. "It's a downward spiral," he said. As a result, some landlords have started renting out the vacant windows for advertising or art displays. It serves two purposes: It brings In some revenue in the short terrn until a new business moves in and it helps keep the block from looking like It's going downhill. Birnhak started his business in 2002 after he noticed a GI Joe display in a window on 23'd Street in Manhattan, when there wasn't a store there. (Tums out, a lot of toy companies have offices in that building.) A iightbuib went off in his head and he realized vacant store windows could be a great place for marketing. Since the recession started and the pace of store closings has escalated, Birnhak has seen his revenue soar. He places storefront ads for clients including Intel (INTC 15.85 ♦ 0.17 (+1.08%) Uj, Target (TGT 38.25 V -1.22 (-3.09%) ©j, Disney [DIS 22.87 ♦ 0.21 (+0.93%) JPMorgan Chase [JPM 33.44 ♦ 0.57 (+1.73%) a), Sony [SNE 25.80 ♦ 0.48 (+1.9%) 0 ), JetBlue [JBLU 3.7895 V -0.0905 (-2.33%) Lij and Sprint [S 4.77 V -0.06 (-1.24%) ©j. They're even doing some high-tech ads in vacant storefront windows that involve hologram, touch -screen and Bluetooth technologies. Birnhak said his clients love It because the ads are huge and at eye level. You just couldn't do interactive technology like this on a big billboard so high above the target audience. Plus, the communities appreciate it because it stems urban decay at the source. Of course, there are some cities opposed to such ads and activists who are campaigning against what they call "Illegal" ads. Blrnhak said his company Is working with these groups who oppose the ads. "What's the alternative?" Bimhak said. "You've got an empty, dead space, maybe It has a ladder, hanging brown paper — we cover that up," he explained. Meanwhile, in New Rochelle, NY, the town Is getting ready to pass a law that Is precisely the opposite: It wants to require landlords to cover up .such empty storefronts with artwork nDVEHTI5E111E11T More Articles • Computer Slowing Down? What to Do About It • Build More Muscle and Endurance with a Natural Supplement • No Time to Read? Download Audiobooks to Your Mobile Device • How to Find the Best Affordable Health TM Advertising provided by: ARALifestyle.com V 7 O. a) -c 0 c 7 Vf -c 0 V a) c c 0 0 c `O V 4l 1— Be influential with an MBA Do you see yourself making important business decisions... Read More. RECENT POSTS it • o » More • Make Those Empty Storefronts Pretty( - Time to Put the Fun in 'FUNemploymentr Recession Lesson From a Caveman Can You Afford to 'Win' a $3 Million Mansion? Haw to Get a 53 Million Mansion far Just $10 • Demolishing the Wrong House, Other Housing Blunders • Happy Hour. The New Day Job • It Doesn't Pay to Be a Hero in This Recession • Get Drunk, Twitter —Make S10,000 a Month • Mal Recession? DeBeers Cranks Out the Diamonds LATEST FROM OUR BLOGS » More How to Make Money In a Sideways Market • Home Valuation Conduct Code Hurting Not Helping Sales • What 1t Will Take To Move Oracle Stock • Six Attractive Oil Service Stocks: Analyst • Options Bullish on This Bond Insurer Position For a Very Strong' Year -End: Strategist Schork Oil Outlook: Has The Rally In Oil Run Its Course? Pros Say: S&P Sliding To 800 by September • Did Sosa Atter Jerseys To Make Arms Look Bigger? Jobseekers: Tame The Online Social Networking MORE HEADLINES » Markets I Economy I Companies Fed Is Expected to Keep Rates And Asset Purchases on Hold Lti Obama Criticizes Iran Violence: Is Upbeat on Healthcare • CEOs See Recession Easing But Still Cut Jobs, Spending c O a O H 1• i Landlords with empty storefronts to sell ads In the space - The Denver Post 1/19/107:27 PM BEU 1:15:10' denverpost.com News Politics Business Entertainment Lifestyle I OpinioniOuldoers Multimedia Mewslener t Premium. Sign In I Register Commenang Sign In I Resat. January 19. 2010 Column kta Avaiar0w Broncos Premium Nuggets Rockies Colleges Preps Rapids Lacrosse Photos Snow Sports Ootl Olympics Motorsports Youth TV 37° BUSINESS Landlords with empty storefronts to sell ads in the space Sy Margaret Jackson The Denver Post nJ 1ns0s.o0 r,', r.• �n � UPearu-O: 013/ 18f 2009 015:54.5,1 AM MOI Several vacant storefronts in Denver ere about to get dressed up with eye-catching advertisements as landlords with empty street -level spaces look for ways to make them pay, even without tenants. Sturm Realty Group Is working on a deal with New York -based Inwindow Outdoor to liven up Its empty retell space at 158 Fillmore Plaza. Gart Properties recently signed an agreement with Orlando, Fla. -based Monster Media for the former Virgin Megastore windows fronting the 16th Street Mall. "Given our particular situation, where we have Intentionally held some storefronts off the market, it at least provides some activity at the street level," said Taber Sweet, real estate manager for Stunn Realty Group, owner of the Fillmore property. "It livens up a storefront that otherwise would sit empty." o B001MOR t J E) tt _ I Si PRINT © EMAIL C12 COMMENTS Min ,'Pipets and narratives advertising tr.vorForMants.com m, tours • wean windows at an Arrrngtnn. Texas, mall. Gart wants Monster Media to swap out its ads frequently so the content doesn't get stale, said Susan Cantwell, the company's director of leasing. "We're much more Interested in something exciting and cool than we are In making a little bit of cash," Cantwell said. That said, the arrangement does help landlords offset revenue loss associated with rising vacancy rates. Companies such as Sprint, Snickers, JetBlue and Pepsi pay Inwindow Outdoors to create temporary displays for the windows. "Ifs dressing up the storefront to make It more attractive, and In most cases It does attract people and maybe prospective tenants to the space," said Ray Lae, IrnvindoWs managing director of real estate. 'We're taking a storefront with no activity to a perceived value with a sense of activity. Neighboring merchants Ilke It because they're not sitting next to a vacant set of windows." Inwindow expects to have Its first ads in Denver by the fourth quarter, Lee said. In addition to the Cherry Creek property, Inwlndow Is working with landlords at 1520 Market St. and 910 15th 5t. The ads themselves range from static to Interactive, with components such as touch screens, 3-D, holograms and Bluetooth to engage the pedestrian. Sweet said he has not been told which company will be advertising on Fillmore. While the concept of third -party advertising In empty windows is relatively new to Denver, keeping vacant storefronts interesting Is common. Latimer Associates, for example, has wrapped the windows of the former Z Gellerie space on Latimer Square with a bright collage of photos promoting Latimer Square to ensure that the vacant space conveys the district's vibrancy. 'We're trying to keep the area vital, colorful and exciting," said Margaret Ebeling, spokeswoman for Latimer Associates- "t you have empty storefronts, people have this natural belief that something's wrong. That's not always the case — Ifs Just space In transition. It's window dressing." Margaret Jackson: 303-954-1473 or m/acksongdenverpost.com PRINT Rt EMAIL ;3 RETURN TO TOP • GET HOME DELIVERY LIKE THIS ARTICLE? © RECOMMEND IT (0 RECS) ALL READER -RECOMMENDED NEWS tweet 151=13R, 0200010' 1 You might be Interested In Plane diverted to Colorado Springs after passenger acts up - Denver Post (The Denver Post - Headlines) New shops, eateries to ell Latimer Square (The Denver scat - Headlines) Pavilions celebrates 10 years on the mall (The Denver Poet • &seising Neme) Search J 1 oy�cimol POPULAR TALKERS MAILED VOTED YEAR AGO Var gal opens up about Ina real Biel Conan O'Brien says no minks 10 NBC move Piracy o a promo tool for Sim duo The Joy of sax on the sage, and ita tragic coneogaendee Hair mossier overwhelming on TV Couple's love story al act of faith and PRAMALy New CDs in Review MOST -COMMENTED, PAST HOUR Ex -Broncos assistant Nolan loins Dolphins '.i 23 Mass. voters bravo snow, ram I Senate race 'C,i 11 Broncos pats ways with defensive coordinator Mike Nolan 7.1 11 Romenoll posNans mall es outsider wanting into U.S, Sena -, 8 Yslowstone earthquake swarm continues Into third day, lmensMas 7 RECENTLY RECOMMENDED 1. Business, community leaders share tips for success with students (about 45 minutes ago) 2. Three Boulder Breilghlsra honored for saving lives (about 53 minuses ago) 3. Death bl from Egypt storms nses to 7 (about 1 hour ago) 4. Ronunoff positions self as outsider wanting Into U.S. Senate (about 1 hour ago) 5. Parker Toed off try snow and told? Take a swing at new indoor golf lounge (about 2 hours ago) For Series Tickets CaII UNIQUE LIVES Toll -Free C 0 0. E O 1- t- http: //www.denverpost.com/headlines/cl_1314 7434 Page 1 of 3 The 'Vacancy' Blight: Finding New Uses for Empty Stores - TIME 10/5/09 10:10 AM BIZ & TECH TIME. SEARCH TIME.COM Citibank 5-Yssor CD 3.50 %a,.. Lock in a rate you can count on. FDIC -insured. c tibank" » Get details ® Business & Tech ADD TIME NEWS NEWSLETTERS Mein Best iPhone Apps Global Business Small Business Curious Capitalist Nerd World The Cheapskate Slog Money & Main Street Videos The 'Vacancy' Blight: Finding New Uses for Empty Stores By BARBARA KIVIAT Saturday, Oct 03, 2009 A vacant storefront in Rio Vista, California. Justin Sulivan / Getty Print Email Reprints digg it Buzz upl (1) Linkedln Facebook MORE. Twitter Last spring, Manon Slome was walling down a street in New York City when she noticed something odd: "Store after store was closed. When stores are empty it's like, 'What's going on?' It was a feeling of siege." Related High -End Homes That Won't Sell Stories The Looming Crisis in Commercial Real Estate More Related Chinese Take Out White House Wants to Limit Commercial Use of President Corning to a Spaceport Near You Sponsored Links SECRET: White Plenty of people in America could make the same observation. Nationwide, to% of shopping center stores sit empty, according to the real-estate analytics firm Reis. That's the highest percentage of vacancies since 1992 — what you get when you mix a bad recession with a commercial real estate bust (thanks to years of overzealous budding). (See pictures of Americans in their homes.) Slome is now among the people doing something about it. After her springtime walk, the museum curator started contacting building owners, suggesting they let her use their empty space for art exhibitions. She landed her first storefront in June: a former tackle shop was soon home to photographs, paintings and videos on the bad economy and — in homage to the space's former use — fishing. Says Slome: "It's art coming in to fill the vacuum." The repurposing doesn't stop there. Around the country, property owners and managers are trying out new uses for empty stores. Spaces that used to house Radio Shacks and Linens 'N Things now serve as libraries, auction houses, TV http://www.time.com/time/business/article/0,8599,1927067,00.htm1 in Get 4 FREE TRIAL lel/WM of TIME Magazine! r LSEE IT HERE LIFE Most Popular ;, MOST EMAILED .com F-F-0l1 List n L France May Put Warning Labels on Airbrushed Photos Small Businesses Prepare for a Hit From the H1N1 Flu The Best and Worst of YouTube in Four Minutes Texas Eases 'Zero Tolerance' Laws How Moses Shaped America No Laugh Track Required: The Comeback of the Sitcom Democrats Brace for the Hardest Part of Health - Care Reform 8. A New Kind of Top Gun' fora New Kind of War Stephanie Birldtt: Letterman's Lover? iti. The Secrets Inside Your Dog's Mind Quotes of the Day » 'ItI "People might make predictions of who might win, but one never expects it. It's like the Monty Python sketch, Nobody expects the Spanish Inquisition!'" CAROL W. GREIDER, one of three Americans who won the 20o9 Nobel Prize in medicine for discovering a key mechanism in the genetic operations of cells Moro Quotes v Optoma HD20 ■n Osii eel'i dam'. Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk Page 1 of 3 The 'Vacancy' Blight: Finding New Uses for Empty Stores - TIME 10/5/09 10:10 AM Teeth Trick Moms Whitening Method Exposed. The Results WILL Shock You. wv.w.conaumerdpawee kl... Free Horoscopes - Kazulah Daly Horoscopes, Love Astrology, Zodiac Signs 8 more at Kazulah.com www.Kazulah.com Buy a link here studios, even block -long billboards to advertise other stores and brands. Such endeavors are not going to solve the retail real estate glut. Only a realignment of supply and demand for long-term leases will do that. But in the short-term, getting creative with commercial space keeps storefronts filled, which helps keep properties secure and community spirit intact, and may even bring in a little money for would-be landlords to offset costs like utilities, taxes and maintenance. Consider the work of Marc Feldman at Developers Diversified Realty, an Ohio -based company that owns nearly 70o retail properties across the country. He and his 15-person team are charged with finding non-traditional uses for available spaces at a time when some 9% of the firm's units sit idle. Among the temporary uses they've landed on: health clinic, campaign office, auction house, county library, swap meet and soundstage for a car commercial shoot. "It doesn't make up for the rents those retailers were paying, but it definitely provides revenue that we wouldn't otherwise have," says Feldman. "Even if it's just for a day or a week, it goes to the bottom line." Steve Bimhak has another idea: tuning empty storefronts into billboards. The company he founded, New York -based Inwindow Outdoor, connects property owners with advertisers willing to pay for window space, conveniently located right at the eyelevel of anyone walking or driving by. The ads go from floor to ceiling and are pretty hard to miss. One recent Chicago project advertised Intel over the entire facade of a now -defunct Comp USA store. Cities are getting in on the act, too. At the end of October, San Francisco will launch Art in Storefronts, a collaboration between the Office of Economic and Workforce Development and the San Francisco Arts Commission that will fill zo unused storefronts in four neighborhoods with the work of local artists. The goal is twofold: to spruce up areas that have seen high vacancy rates and to help support artists in a down economy. There may eventually be another benefit, too, says Lisa Pagan, who runs San Francisco's business improvement districts program. "The hope is that this may help people look at individual storefronts in a more positive way," she says. Translation: get enough art lovers to traipse up and down a certain block and maybe some of them will start thinking about what a great place it would be to rent a storefront for their business. See the best business deals of aoo8. See the worst business deals of 2oo8. Sponsored Links Ariierican Life Insurance Quality coverage at affordable rates with a name you trustl JustClickf o"&Lcom ('an Smoking Be Healthy? Read The Health Report on the Cigarettes That Don't Kill You.. HealthReports.US tlnemployed Mom Makes $?'/Hr (Online) Mom makes $8,673/Month Part-15mel Read this special report to see how. www.NewYorkGazetteNews.com/Finance Print Reprints Email Buzz upl (1) Facebook digg it Twitter Linkedln MORE... Buy a Ilnk here Timoocom on Digg POPULAR TODAY t e t Small Businesses Brace for a Hit 6 From the HiNi Flu 70 �' The Way We Eat - The Science of Appetite sa inA New Kind of 'Top Gun' fora New Kind of War People like Glenn Beck because he 1.1 absolves them of any guilt How America's Children Packed On um the Pounds It's a Deal today' s freebies, coupons M rek out the ta'lesl Beal now TheCheapskalcBlog I INt[ .LU111 TRY4 ISSUES RISK FREE! ,Full Name lAddress 'City Zip/Po E-mail CLICK HERE NOW Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk Related Stories Top Stories on T1ME.com http://www.time.com/time/business/article/0,8599,1927067,00.html Page 2 of 3 http://www.startribune.com/business/80013027.html?page= l&c=y 1/7/10 11:16 AM StarTribune.com Not just window dressing GK Communications, InWindow Outdoor displays help building owners make their vacant storefronts look more attractive and make some ad -display revenue. NYC firm InWindow's ads help make empty storefronts look less woebegone -- and generate revenue for owners. By SUSAN FEYDER, Star Tribune Last update: December 27, 2009 - 5:21 PM The glut of vacant retail space is proving to be a boon for InWindow Outdoor, a New York City - based company that specializes in placing advertising displays in empty storefronts. The seven -year -old company recently entered the Twin Cities market with a large ad for Dearfoams slippers in the windows of a vacant storefront at 715 Hennepin Av. Four more displays for a tourism -related client will start showing up in other downtown Minneapolis storefronts in February and March, according to James Giglio, a director of real estate for the firm. He declined to name the client. The window displays offer a way for building owners to make their empty storefronts look more attractive and at the same time generate some revenue by renting the windows as ad display space. InWindow's clients include Target, Starbucks, Delta Air Lines, Walt Disney and AT&T. InWindow has worked with commercial landlords in 18 cities nationwide. Although it mostly focuses on urban retail properties, it also has done some work with storefront ad displays in suburban shopping centers, said Ray Lee, managing director for real estate. Lee said InWindow's revenue is increasing at a double-digit rate. Small wonder: Here and across the country, the depressed economy has triggered a surge in store and restaurant closings that has put more vacant space on the market. A report this year by Bloomington -based NorthMarq said store closings and canceled expansion plans had caused the Twin Cities area's retail vacancy rate to hit a 14-year high. There's no immediate sign that the climb in vacancies that began in 2006 will stop anytime soon, NorthMarq said. Lee said the past year has seen an increase in large vacant storefronts because of the closings of several big -box and junior -box retailers. The company recently handled an advertising display at a shuttered Circuit City store in Chicago. There's also been more interest from landlords facing the realities that their properties could be vacant for a long time, Giglio said. "They're seeing vacancies that used to be for a month or two stretch to six months to a year," he said. Advertisement Send flowers for any occasion ouquets from ProFlowers r Order ONLY at proflowers.com/h ap py or call 1-877-888-0688 http://www.startribune.com/templates/fdcp?1262880847859 Print Powered By C FormatDynarnics' ) Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk Page 1 of 2 http://www.startribune.com/business/80013027.html?page=1&c=y 1/7/10 11:16 AM StarTribu ne.com mobile browser to http://startrIbune.com Lee and Giglio said they're not concerned that their business could be dealt a serious setback when the retail real estate market improves. "There are always retail vacancies and turnover," Giglio said. "Opportunities will always be available." Tenants for Paster Paster Enterprises, a St. Paul -based developer and manager of neighborhood shopping centers in the Twin Cities area, recently announced new tenants at three of its 12 malls. Los Arcos Mexican Restaurant is opening a 1,400-square-foot venue at Doddway Center, replacing Los Cobos Restaurant. The West St. Paul mall currently is 88 percent leased. A-1 Foam & Upholstery will open a 5,810- square-foot store at Mounds View Square, increasing occupancy there to 100 percent. Nationwide Insurance will open a 1,030-square- foot outlet at Crystal Shopping Center, boosting occupancy for the center to 87 percent. Susan Feyder • 612-673-1723 Advertisement Save up to $500 on your auto insurance. AUTOINSURE Gel A Free Quote AutolnsureUSA.net OIL http://www.startribune.com/templates/fdcp?1262880847859 Print Powered By (rdlFormatDynamics" Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk Page 2 of 2 crakes new yank business.com oivais Seeking Tech Talent? smrill BUSINESS News SS Gulie Im0ep111 Top Entrepreneurs Advertisers, retailers jazz up vacant storefronts Startup marketing firms and landlords benefit as branded displays. interactive games and pop- up shops till amply commercial spots. •'.r E.tei,.. Zur I MI.. When entrepreneur Stove BeseOek noticed • deploy o1 O.I. Joe dole In the window of en espy mmemlei race In the runner Intervene Toy Center and dkcovered Cut several toy makers In the Fiat Avenue building were using Cut space to sdverdse, he found the Inspiretlon for • new business. 'Something ticked,' ••y Mr. 8lmhrk, who awned n M.BA from New York Unersi4v. Stem School of Businer.'I thought about WI tar windows a1 over re city In vacant storefronts being undemMued' In 2002, he ratted Mnhalbn-bred h1wlndw Outdoor, which nego0•tes dew with landrri r that coopers. con adverse weir br.nde on posterns Imlde bulking reindeers. Tortry, aided In pan by • 0Ommerdel vacancy rate In Mnhrr' that C0.hmn b Warr& reared et 10,0% at tie aid d the third quarter, Inwlndow Is growing het Sale have risen et least 100% year -war -yew for Me past three ye•1 et the 21- employee inn, when, Mr. BbMek mays, ear .re In 'the onions' It operates In 20 primarily urban merry the larger I00.ntrxy of reelable red erste Is In New York City. 3;-e1 1.4 Vines ,r 3, o.._.r try ln..Mms 0aaher. Mao See OM.. Mt baps erred in IW+p of si sense rnplaee. for a ble^r.m. drew Floe Undr. : Cover. Group nen% &pare, Now 'fart L.-n .Nly. Sinai 8urier,'Werra Whoa : Ww York. New Yerir py, Mannar, Norwr. As lan&or,M hays become moo open b aeeaye Wage t0 5l empty convincer pans, local entrepreneurs Ike Mr. Blmhek eat liming ebundrn opportunity. Berbers Comore, founder of real estate company The Corcoran Group, rye that since etoretonts represent the most vauebl• rare In • bulking, 'lie no wrier ter • few anent peopla have decided to use them at • dine when owner are desperate for rent' &nee 2003, Chr4Bne Norag hie bun rmyng for earlier to use v..00 epee. to ereete the temporary outlets known as pop-up Gorr, generating plenty of burr, She say. that more then 25 lendorde now edrertr spans for rend on her MnhatM-brat alto PopUpinOder, Irmched 0 Febnow. *Tldh helps them connect with merchr.% In a r= of bnpwry querbx•. 'Crated tier of apace-+whelhr 5. for marketing, • Well •tor or pubic an --re limey end maks • lot of ferre,' rya Me Nicer, who her cirtb In New York City end nefor id*. Inwlndow, however, has had to move far beyond the enrol. methods of its •ry drys In order to gat dlente ranging from HBO In BMW erred about ueng empty a1r0 r advertkhg vehkdr. Mr. B4Mak Inmry expanded from posters Inure windows to rim Mr wrapped around a bulin& windows end feeds. Soon, ha had video. playing on genera behind to ghat Now, those pares video. h•v evoN.d Into branded games ter pedestrians can May. Enploying spectre= 3-D camerae ter made people 1 Interact wit a &play In reel time se they moo• out.a. • b=Irnde window., such games ware used In a comprise, des past summer for the Dln.y movie The Sorcereea Apprehece, which es on Wow at the Thump popery et 40 Well St and In the windows of M.cya In Herald Swam. Denied for ouch display. la rising. At the end of 200g, 1596 of Inwdndowe work wee dgf W today, Its work la 85% dgt.l. Then is &amender momentum toward dalbl Interactive campagne like thy' ear's Mr, Blmhek, who per ray co-founded • tech startup ailed 8wepDee der was acquired by synantec. wile Mr. Bimhake concept was once • tough r11 se fir as th. Wig landlords wore concerned, t1.te no longer • hug* °nerds. Perhepe speat.r potential chwener to fib busing are rising real rtela pier and ■ reduction In the number of mercies. Although 0a nationwide vacancy rete for neighborhood and oonenundy retail pans la 13.1%, according to SERE Econometric advisors foul Nhould decea as the recovery prp-eaa••. Mr. &meek rye he lent worded Mat a Mom& of places In which to advertise, 'Wen not trying to repines Income tom t.nenb,' he says. A bigger worry. he says, la the feet that revisers and brands tend not to wend ae meson non ey on marring during tough timer. 'h tray don't mrkst it doesn't melba I than • pees.' Mr. &mirk •rye. At least for the moment fib businer Is mating. mink people recognlz• mat ills Is • very high-Impeot mecum, says Mr. 8lmh.k'Were got more protects than we can handle dght now.' Flied Unda : Carcarn Group, Herald Burrs. New York Un0erat5, Smell Butner, Weevil& Where 1 New Yank New York City, Mnh.Xn, Midtown South, Garner District, Hard Sou., Bronx, Tap Headlines Ground Zero m 0400 tar pure Nods Areer peer prey in NY error fund prone Hen IPr ter food ducker* Pint at Hunks Port Four pnN Craln*M rid to be renaming FOI N.O. tend rade ram from maidrr prober ' Wye pee pear dnt seen New Yorkers - NY's top gem =Omearee' rb0und rapid in 2010 Sher mixed as Ireland brut FBl peer waph w F1P AL Or 1OGrt 5 0e1E: Small Bovine. Headlines *dwellers retires Mu W vecr t &Te r= Hue for local food Chakrr pat at Hunts Point Bret& technology rats downdawn =oppen New York Area's Highr1- Pad CFO'. Reader's Comments Be the first to comment) br.t.r'klmlrek 2d 0/ WMalrflY. Fr n snit tern Q. Frrrrrree�(� 1. Aowrla•n. ear... lac up nut nntyre. 2. Poe Is Noel Arad %then* pet el Nurb pate 3. Sarre. technology a.m =er•own etrai e 4 Wahwt mean black i rd.1 ter lab 5. Gm ready term. Aldn node oven (R U\\ REAM/10X REFORM FOR gem BISSNISS rbe°veahn HaW,n AVM, for Smith Budrr ,. True n wire) air ^then Creln's expert translate new health reform Iew for small businesses in New York New York la • Offered market then any 2010 Top Entrepreneurs • Plant Frgoe/r Slow -tended. • bulkier blossoms r00 gat a r,r•v kwl7 Herrera One allrrteihM A mierolender helps to del the Indlg pp h New York Gf, Submitted into the public record in connection with items M.1 on 04-14-11 Priscilla A. Thompson City Clerk