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HomeMy WebLinkAboutMemos - Off-Street ParkingTO: FROM: SUBJECT: DATE: Honorable Chairperson and Members of the Off -Street Parking Board Alejandra Argudin, Chief Executive Officer, Miami Parking Authority �. FY 2025 Miami Parking Authority Operating Budget July 10, 2024 Staff is requesting that the Board give its approval for the FY 2025 Miami Parking Authority Operating Budget and related Board Resolution which are attached hereafter. 40 NW 3rd St, Suite 1103 Miami FL 33128 miamiparking.com T 305.373.6789 F 305.371.9451 TO: Arthur Noriega, City Manager, City of Miami FROM: Alejandra Argudin, Chief Executive Officer, Miami Parking Authority SUBJECT: FY 2025 Miami Parking Authority Operating Budget DATE: July 10, 2024 Enclosed is the budget for the Department of Off -Street Parking for the Fiscal Year 2024-25. This budget was approved by the Off -Street Parking Board at its meeting of July 10, 2024. Please place approval of this budget by the City Commission on the agenda for September 12, 2024. I have also attached the original of a memorandum to the Mayor and City Commissioners requesting their approval of the budget and a draft of the Commission resolution. Enclosure cc: Marta Gomez -Chen Angela Smith 40 NW 3rd St, Suite 1103 Miami FL 33128 miamiparking.com T 305.373.6789 F 305.371.9451 TO: Honorable Mayor and Members of the City of Miami Commission FROM: Alejandra Argudin, Chief Executive Officer, Miami Parking Authority SUBJECT: FY 2025 Miami Parking Authority Operating Budget DATE: July 10, 2024 Enclosed is the budget for the Department of Off -Street Parking for the Fiscal Year 2024-25. This budget was approved by the Off -Street Parking Board at its meeting of July 10, 2024. We respectfully request your approval of this budget at your meeting scheduled for September 12, 2024. Enclosure cc: Marta Gomez -Chen Angela Smith 40 NW 3rd St, Suite 1103 Miami FL 33128 miamiparking.com T 305.373.6789 F 305.371.9451 Honorable Mayor and Members of the City Commission: During Fiscal Year 2023-2024, the Miami Parking Authority (MPA) continued to carry forth its mission as a parking and revenue resource to the city of Miami. As a result, MPA has increased its market share while continually improving customer satisfaction and fulfilling its mission to meet the City's parking needs. Accomplishments During Fiscal Year 2023-2024 MPA's accomplishments during Fiscal Year 2023-2024 included the following: Planning and Development MPA has continued to expand its relationship with Miami -Dade College by partnering with the New World School of the Arts (NWSA) to create a mural that depicts, honors, and celebrates the rich ecological heritage of Miami. This initiative represents MPA's commitment to social responsibility and challenges student artists to design Miami -inspired artwork inside MPA's Courthouse Center Garage (G1), furthering the city of Miami Arts in Public Places initiative. This program allowed the students to earn college credits, acquire practical experience, and gain visibility for future public and commercial engagements. This partnership represents the vast mosaic of cultures and ethnicities that coexist and are synonymous with Miami. Additionally, MPA has partnered with College Station Partners, LLC, to redevelop the historic College Station Garage (G3). The project has entered the due diligence stage, and the developer has begun scheduling facility studies, surveys, and inspections with the construction and architectural team to develop a safe demolition plan, signifying that development may commence in late 2025. The new design will encompass a beautiful public parking garage, residential apartments, and a retail component. The mixed -use structure will be a state-of-the-art building that will meet the demand of urban -core workers, providing workforce housing and affordable parking. Lastly, the Authority has finalized its negotiations with the Lions Group NYC to develop a stunning mixed -use tower in the centrally located Cultural Center Garage (G2). The developer completed the demolition of the existing parking garage in late 2023. The new development will include a retail area, approximately 700 much -needed parking spaces, and over 50 floors comprising residential units. The forthcoming structure will have a modern design with high - quality finishes while ensuring it meets the parking needs in the area. 40 NW 3rd St, Suite 1103 Miami FL 33128 miamiparking.com Page 1 of 6 T 305.373.6789 F 305.371.9451 Information Technology MPA's Information Technology leaders continue to focus on evolving and expanding the integration of innovative solutions in MPA facilities. These accomplishments are the foundation of the long-term growth and development of the Operations division and represent MPA's commitment to remaining an industry leader in parking technology advancement. Over the past few years, the growing threat of cyber-attacks has remained a focus of MPA's IT Department. In response, IT professionals expanded the Learning Management System content to include cybersecurity training for all staff members accessing the company network, raising awareness and preparedness about the new tactics used to breach secure networks. This initiative systematically improves MPA's security posture while meeting regulatory compliance requirements. Further, the Authority has created automated processing workflows to replace existing manual processes in its operations department. This innovative approach to information processing allows customers to remotely submit refund and citation waiver requests, log complaints, and apply for the PayByPhone resident discount in Miami and Doral. Transitioning these systems to automated process workflows has reduced handling time significantly and increased the level of service provided in customer -facing departments, supporting the overall mission of MPA. Lastly, MPA has replaced the previously outdated video surveillance system at Marlins Park with a new state-of-the-art system that enhances the safety of patrons and staff who park in the stadium facilities managed by MPA. This project encompassed the installation of 300 cameras, 40 switches, and six servers with Al capabilities that allow security personnel to remotely monitor parking and retail areas efficiently. Operations Operationally, the Authority continued to identify and implement strategic initiatives to support the well-being of the visitors and residents of the city of Miami. One of MPA's main goals is to provide convenient and affordable parking options. Therefore, the Operations team consistently evaluates and addresses the evolving parking needs of the community it serves. The Authority is proud to announce the launch of its partnership with the city of Doral for parking management services. The off-street division swiftly coordinated the installation of signs and the soft launch of the parking program using ambassadors, parking enforcement officers, and customer service representatives. Since launching the program, over 240,000 transactions have been processed, and compliance has increased due to the strategic use of parking ambassadors and educational campaigns. Page 2 of 6 M i i ;Irking A 11 ri1v To support this initiative, MPA deployed its first remote Enforcement operations center in the city of Doral. This office extends MPA capabilities to respond to calls to service other municipalities while maintaining complete operational control from MPA headquarters in Downtown Miami. As a leader in PayByPhone utilization for municipal agencies in North America, MPA continues to have record -high PayByPhone vehicle registrations and transactions in the city of Miami. PayByPhone technology provides a seamless payment experience that allows customers to arrive at their destination without inconvenience. MPA estimates the registration of approximately 960,000 new users and the processing of over 9 million transactions companywide for fiscal year 2024. This activity is estimated to generate approximately $40 million in parking revenues and allow MPA to reach a 98 percent PayByPhone adoption rate across its facilities. Finally, the strategic partnership with Miami -Dade College (MDC) has continued to flourish over the past fiscal year. Since its inception, MPA has successfully provided event parking management services for over 100 events, producing an additional equitable parking option for residents and visitors to the city of Miami. This partnership has created an additional revenue source for MDC to fund educational projects and added 225 parking spaces in the central business district during large-scale events hosted at the Kaseya Center and Bayfront Park. Public Health Trust The Miami Parking Authority's relationship with the Public Health Trust (PHT) continued to expand in fiscal year 2024. MPA primarily provides parking management services at Jackson Memorial Hospital's (JMH) main and auxiliary medical campuses for their 6,648 spaces. In this capacity, the authority's management team retained fiduciary responsibilities for an estimated $9.2 million in revenue for the County's public hospital system for fiscal year 2024. During this past fiscal year, the authority successfully increased the amount of electric vehicle (EV) charging stations in Highland Parking Garage and North Garage, facilitated necessary restoration projects at Park Plaza West, and relocated approximately 662 staff members to other JMH properties to support ongoing capital improvement projects on the main campus. These accomplishments continue to be noted in client satisfaction surveys. MPA's commitment to providing exemplary service to clients and customers alike is the cornerstone of the longevity of its relationship with the Public Health Trust. Miami -Dade Parks The authority's partnership with Miami -Dade County Parks strengthened over the last year. In fiscal year 2024, MPA retained sole responsibility for managing parking and enforcement activities for the County's parks and marinas. Further, under MPA's guidance, the County installed new signage and implemented a rate increase for all eight parks. MPA strives to increase trust and transparency in enforcement and revenue generation at the parks and marinas by consistently encouraging the adoption of the PayByPhone mobile app by residents and visitors. PaybyPhone's mobile app provides customers with a faster, more convenient form of payment than previously Page 3 of 6 M i rn i I' i r k i n g 1 u I 1 i offered in these locations. PayByPhone is estimated to process over 635,000 transactions at the county parks and approximately 4,400 at the city of Miami boat ramps under MPA's stewardship for FY 2024. SpotHero Program MPA entered into a contract with SpotHero to utilize a digital marketplace to promote parking in its facilities. This program connects drivers looking to reserve and pay for parking spaces in surface lots, garages, and valet services. Since partnering with SpotHero, the program has netted over $14,000 in revenue from a diverse customer population that, traditionally, would not visit MPA facilities. The success of this program represents MPA's commitment to expanding service options using technological advancement to reach a broader demographic. Curb Management Pilot The Miami Parking Authority has launched two strategic projects designed to monitor and reduce congestion at the curb in Miami. The Authority has partnered with Automotus and Populus to address longstanding concerns with collecting data and managing curb demand in the Central Business District. Automotus has installed cameras that provide real-time analytics on curb usage. This software will help the City align policy with demand, introduce new rates, and reallocate parking spaces on the curb where needed to increase utilization and turnover for local businesses. Additionally, our partnership with Populus complements the software by aggregating the available data and converting it into Curb Data Specification (CDS), ensuring the future resilience of the curb management plans. License Plate Recognition Software Miami Parking Authority continues to explore solutions to reduce traffic at egress and ingress points of off-street parking garages during high -traffic periods, such as special events, rush hour, etc. The Operations department has sourced a vendor that installed a license plate reader technology in the Courthouse Center Garage. This software has enhanced the authority's ability to offer superior customer service to visitors of MPA facilities by providing accurate facility occupancy, thus creating a seamless entry and exit process and expanding the current offering of auxiliary products and services. Community Engagement MPA continues to expand its role beyond traditional parking operations through community engagement and service. In fiscal year 2024, MPA participated in and sponsored multiple events geared toward neighborhood beautification, economic development, civic engagement, and community service. Page 4 of 6 IVl i irrii 1'zirkin„ liilli0i i The Authority continues using digital platforms as a main artery to disseminate pertinent information to stakeholders in Miami and Doral. In fiscal year 2024, the social media team implemented a comprehensive marketing campaign using paid media, influencers, and reels to expand content posted on Instagram, Facebook, and LinkedIn. Leveraging this contemporary strategic media approach has increased following and enhanced the ability to deliver real-time information to residents, visitors, and merchants of the cities of Miami and Doral. MPA can now fully collaborate with different organizations while supporting local merchants through digital partnerships by advertising parking and upcoming events. Furthermore, MPA has expanded its current public information campaign to include educating citizens about its role in parking management in the city of Doral. This initiative is designed to inform residents, visitors, and merchants about new programs being offered, special events, and community involvement. In addition to MPA's commitment to the city of Miami, the authority is fully committed to providing equitable, transparent parking services in all the communities it serves. To this end, MPA continues to collaborate with the media to communicate information on a broader scale to the public by engaging with several news organizations encompassing Miami - Dade County. MPA strives to participate in many community programs and events yearly. In FY `24, the authority sponsored the Miami Book Fair, Holiday Courtesy Citation program, Greater Miami Humane Society's "Walk for the Animals," Calle Ocho, Sant La, Coconut Grove Arts Festival, Co - Motion Miami, CAMACOL 44th Hemispheric Congress, Lotus House, Miami Lighthouse for the Blind, Coconut Grove Cares, Amigos for Kids, Habitat for Humanity, Camillus House, The Allapattah Collaborative CDC, Women for Success, Jackson Health Foundation and the Chapman Partnership for the Homeless, among others. Green Initiatives Miami Parking Authority has incorporated new amenities into existing parking structures to enhance the customer experience in the urban core. These amenities enabled MPA to better serve visitors and constituents of the city of Miami by providing a full spectrum of eco-friendly services in its garages and surface lots. To this end, MPA continued to renew its focus on environmental sustainability in fiscal year 2024. All current and future developments will be outfitted with Level Il dual -port EV charging stations, increasing MPA's EV readiness by adding well -needed spaces to its existing infrastructure. This initiative will strengthen MPA's capacity to accept all EVs in lots and garages. MPA has also pushed beyond conventional practices by replacing eight gas -powered vehicles with electric vehicles, including an innovative EV pickup truck. Additionally, the Authority continues to press forward with its initiative to incorporate landscaping in its off-street facilities in the city of Miami. The collaboration with the Property Marketing Group (PMG) to bring equitable, public green spaces to the downtown area is currently in the permitting Page 5 of 6 M i r n i I' arki n T i i l l i u r stage, with a projected commencement date of late 2024. The selected properties included in this initiative will be retrofitted with lush landscaping, lighting, benches, and other amenities within active parking lots for public use. Sincerely, Alejandra Afgudin Chief Executive Officer Page 6 of 6 (\'I i .i ni i I' u r k i nv.,A ii l li i> r i I