HomeMy WebLinkAboutorange bowl advisoryCITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORANDUM
TO :
FROM:
Joe Arriola
City Manager
ngel Gonzalez
Commissioner
DATE:
January 12, 2004
SUBJECT:
Annual Report of Orange Bowl
Advisory Board
REFERENCES:
ENCLOSURES:
FILE
Pursuant to C ode S ection 2 -892, I a m s ubmitting t o y ou a s ummary report of t he
significant accomplishments of the Orange Bowl Advisory Board for the calendar year
of 2003, as well as the goals for the year 2004. The Board met (8) times in the
calendar year of 2003 in order to achieve the provisions of Resolution 99-802.
Front Row Marketing Services, Inc. has been hired to find a sponsor for the naming
rights of the Orange Bowl. This will help the City obtain funding that will be applied
toward the redevelopment of the stadium. There has been significant activity in the
past year in an effort to find a suitable sponsor; however, these activities have not yet
resulted in a finalized agreement. Front Row Marketing continues to search for a
suitable sponsor.
This year the Orange Bowl's revenues have increased 70% from last year for a total
of $3,893,596.27. This increase in revenues is mainly due to the hiring of Boston
Concessions, the new concessionaires for the stadium, which have guaranteed
$950,000. in revenues for the City. Another cause for the increase is due to the many
events that have been hosted at the stadium including the 2003 Gold Cup and
several other significant international soccer matches including two Olympic
qualifying matches.
We are also pleased to announce that the Orange Bowl Stadium has been placed on
the Legislative Agenda for 2004. The two amendments being presented are:
Professional Sports Tax Legislation, to permit stadiums that host international soccer
games to qualify to receive funds from this revenue source and the Support
Amendment of C hapter 212.08 (S)(n), F Iorida S tatutes t o a How a ny p ublic athletic
facility, at which the athletic team of a private or public university or college is based,
to retain sales tax generated by the facility for renovations.
The Orange Bowl Advisory Board is committed to improving the Orange Bowl
Stadium and to meet the challenges established by the City Commission toward this
goal.
C: Orange Bowl Advisory Board Members