HomeMy WebLinkAboutStrategic PlanCITY OF MIAMI
STRATEGIC PLAN
Integrity, Accountability, Commitment, and Teamwork
FISCAL YEARS 2015-2017
CITY
OFFICIALS
�.a
TOMAS P. REGALADO
Mayor
tregalado@miamigov.com
(305) 250-5300
WIFREDO (WILLY) GORT
Commissioner, District 1
wgort@miamigov.com
(305) 250-5430
MARC D. SARNOFF
Commissioner, District2
msarnoff@miamigov.com
(305) 250-5333
FRANK CAROLLO
Commissioner, District 3
fcarollo@miamigov.com
(305) 250-5380
FRANCIS SUAREZ
Commissioner, District 4
fsuarez@miamigov.com
(305) 250-5420
KEON HARDEMON
Commissioner, District 5
khardemon@miamigov.com
(305) 250-5390
TABLE OF
CONTENTS
2 Mission, Vision, and Core Values
3 Letter from the City Manager
4 Background & Process
6 High -Priority Objectives
8 Public Safety
12 Clean & Beautiful Neighborhood
16 Growth & Development
20 Education & Econci is Apcess
24 Culture & Recreation
28 Efficient & Effective
33 Acknowledgements''
THE CITY OF
MIAMI, FLORIDA
MISSION
To effectively serve the community and continuously enhance quality of life
VISION
The City's leadership envisions Miami as:
• a world -class city with a commitment to public engagement and excellent service delivery;
• a diverse and vibrant community with a high quality of life;
• and a global destination for business, culture, and leisure.
CORE VALUES
• Integrity
• Accountability
• Commitment
• Teamwork
QUICK FACTS
Year of Incorporation: 1896
Land Area of City in Square Miles: 35.87
Resident Population: 417,650 (2013)
Estimated Daytime Population: approximately 1 milli•
FY2015 General Fund Budget: $559.9 million
fDANIEL J. ALFONSO
City Manager
djalfonso@miamigov.com
(305) 250-5400
Here in the City of Miami, the past few years have been defined by growth. We have seen growth in our resident population,
growth in local economic activity, growth in the City's property values, and growth in the City's financial position. As we look
forward to continued growth in the years to come, it is important that we have a plan in place to meet the needs of our growing
city and to maximize the impact of newly available resources.
The City of Miami's Strategic Plan is a citywide plan that sets the course for strategic growth over the coming three years.
The plan is developed around three major elements:
• Strategy development - identifying the City's highest priorities for the next three years
• Performance management - measuring progress toward achieving our goals
• Public engagement - promoting ongoing communication with stakeholders and the public
The City's strategic planning process involved input from external stakeholders representing various sectors of our
community. We hosted focus group meetings on different strategy areas with representatives of over 35 public, private,
not -for -profit, academic, and civic organizations. We also administered a citizen survey to get input from the residents of our
City. Through these outreach efforts, it became clear that the highest priorities for our community
are public safety and economic development; and these priorities are reflected
in the goals and strategies outlined in the Strategic Plan.
The City of Miami's Strategic Plan will be a living document; it will be
updated each year to reflect new accomplishments and changing
priorities. As annual updates are developed, we will continue
to engage the community in the planning process. Through
ongoing communication and collaboration, we will ensure
that our strategic plan reflects not only the priorities of
the City's administration, but also the priorities of the
community that we serve.
Sincerely,
Daniel J. Alfonso
City Manager
3
STRATEGIC PLAN:
BACKGROUND & PROCESS
Background
In the recent years following the national recession, the City of Miami has seen a notable improvement in the local economy
as well as the City's financial position. Based on data published by the federal government, the City's population and the
local labor force have both grown since 2010. Also, development activity in the City has increased dramatically in the past
year. The City's Adopted Budget for Fiscal Year 2014-2015 estimates that revenues will be 11 % higher this year than they
were in their lowest year during the recession.
$700 —
$600
$500
$400
General Fund Revenues
(Including Transfers In)
T 1
a
- r
FY2006 FY2007 FY2008 FY2009 FY2616 FY2O11 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
actual actual actual actual actual actual actual actual actual adopted projected projected projected projected
(unaudited)
As the economy and city revenues continue to rebound, it becomes increasingly important to establish a plan for meeting the
needs of the growing City and making the best use of newly available resources. As such, the City developed and launched
its Strategic Planning Initiative in the summer of 2013. The organization -wide initiative encompassed three major elements:
• Strategy Development: Identifying the City's highest priorities for the next three years, and communicating these goals
through the organization and the community
• Performance Management: Measuring progress toward achieving the identified goals, and communicating results with
stakeholders
• Public Engagement: Promoting ongoing interaction and open communication with stakeholders and the public
4
Strategic Planning Process
The process of developing the City of Miami's Strategic Plan began in June 2013
and included participation from a wide variety of stakeholders.
• The opinions and priorities of Miami's residents, as reflected in the 2014 Miami
Citizen Survey, served as a critical guide in the development of the City's
Strategic Plan.
• City employees provided input through one-on-one meetings, focus group
sessions, and an electronic employee survey.
• Community partners, representing governments, civic institutions, nonprofit
organizations, and the private sector, participated in focus group sessions to
provide their perspectives on the priorities of the community.
Strategic Plan Priority Areas
Over the course of the City's Strategic Planning process, six priority areas were
identified. These priority areas represent the functional avenues through which
the City seeks to achieve its mission and vision.
• Public Safety: Creating and sustaining a safe environment for residents,
businesses, and visitors of the City of Miami
• Clean and Beautiful Neighborhoods: Creating beautiful, vibrant, and
environmentally sustainable communities
• Growth and Development: Promoting development and sustainable economic
growth in the City of Miami
• Education and Economic Access: Increasing economic access and improving
social outcomes among all City of Miami residents
• Culture and Recreation: Strengthening Miami's reputation as a global destination
for arts and culture, and providing residents and visitors with opportunities for
leisure, recreation, and cultural exchange
• Efficient and Effective Government: Delivering high -quality, effective services
to customers in a timely and cost-effective manner
The following sections of the Strategic Plan highlight the key objectives in each of
these six priority areas, as well as sample strategies for achieving these objectives
and key performance measures for tracking progress. The full list of objectives,
strategies, measures, and targets can be found in the detailed appendix available
at www.miamigov.com/citymanager/strategicplanning.
STRATEGIC PLANNING
PROCESS TIMELINE
June2013
Organization -wide
Review and Assessment
Aug 2013
Executive Team Kick -Off
Meeting
Sept -Oct 2013
Departmental Briefings
Nov -Dec 2013
Elected Official Briefings
Feb 2014
Employee Survey /
SWOT Analysis
Feb 2014
Miami Citizen Survey
(National Research Center)
Mar -June 2014
Strategy Team and
Stakeholder Focus Group
Sessions
JuIy2014
Draft Strategic Plan
Presented
Aug 2014
Feedback Received
and Incorporated
Sept2014
Final Strategic Plan Adopted
5
STRATEGIC PLAN:
HIGH -PRIORITY OBJECTIVES
PUBLIC SAFETY
• Provide first-class public safety services
• Foster a sense of safety in Miami's communities
• Achieve lower per capita crime rates in the City of Miami
CLEAN & BEAUTIFUL NEIGHBORHOODS
• Promote livable and sustainable communities
• Maintain streets and public spaces to a high standard
• Promote environmental sustainability and resilience
• Invigorate economically challenged neighborhoods within the City
GROWTH & DEVELOPMENT
• Enhance transportation and mobility options
• Develop a strong and diversified local economy
• Improve the City's infrastructure
„lt 1, '
EDUCATION & ECONOMIC ACCESS
• Support the development of a quality workforce and strong labor market
• Increase homeownership and access to affordable housing in the City
• Support individuals and families in achieving educational success
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EFFICIENT & EFFECTIVE GOVERNMENT
• Promote effective service delivery and high -quality customer service
• Improve operational efficiency
• Foster a positive work environment for all City employees
• Improve the City's credit ratings and ensure financial sustainability
• Improve community access to City services
• os-effec ive manner
PUBLIC SAFETY
Creating and sustaining a safe environment for
residents, businesses, and visitors of the City of Miami
Public Safety Overview
One of the most important goals of City government is to ensure
the safety of its residents and visitors. Having a safe and healthy
environment to live, work and play is a critical component of the
quality of life in any community. The safety of Miami's communities
also plays a part in attracting new residents, businesses and visitors.
Miami's police officers and firefighter -paramedics are highly trained in
responding to emergency situations. In addition, the City's planners,
engineers, inspectors, code compliance officers, and road and sidewalk
crews, along with various other employees, play an important role in
ensuring the safety of the public.
10000
9000
8000
7000
6000
Crimes per 100,000 Residents
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2014 Citizen Survey Highlights
How safe do you feel in
your neighborhood
during the day?
Very unsafe
7%
Somewhat
unsafe
11
Neither safe
nor unsafe
17%
Very safe
30
Somewhat
safe - 35%
How safe do you feel in the
City of Miami's downtown/
commercial area during the day?
9
Objectives + Strategies
PROVIDE FIRST-CLASS
PUBLIC SAFETY
SERVICES
Ensure the highest -quality
service delivery and
excellent customer service
in public safety operations
Sample Strategies:
• Invest in equipment and
technology to enhance
service delivery
• Expand training and
educational opportunities
• Increase staffing
resources available to
respond to emergency
calls
10
FOSTER A SENSE OF
SAFETY IN MIAMI'S
COMMUNITIES
Ensure that residents and
visitors feel safe in Miami's
neighborhoods
Sample Strategies:
• Actively engage with
communities around
public safety issues
• Expand crime prevention
programs
• Make investments to
protect and enhance
critical infrastructure
Performance Measures + Targets
Police Department CALEA
accreditation (Y/N)
Fire -Rescue Department ISO Rating
% rating police service
as 'Excellent' or 'Good'
% rating fire service
as 'Excellent' or 'Good'
FY 2013 Actual
Y
Class 1
No Survey
No Survey
FY 2014 Actual
Y
Class 1
43%
77%
ACHIEVE LOWER PER
CAPITA CRIME RATES
IN THE CITY OF MIAMI
Reduce the incidence of
crime in the City of Miami
Sample Strategies:
• Increase public safety
resources to meet
growing demand
• Expand crime prevention
programs
FY 2015 Target
V
Class 7
51%
81%
FY 2016 Target
Y
Class 1
60%
85%
FY 2017 Target
V
Class 1
68%
88%
—
Violent crime per 1,000 residents
Property crime per 1,000 residents
Average response time
for police calls (Priority 3 calls)
Average response time for
fire -rescue calls
FY 2013 Actual
11.7 (2012)
53.7 (2012)
5:02
5:34
PUBLIC SAFETY
FY 2014 Actual
11.8 (2013)
49.9 (2013)
5:49
5:30
FY 2015 Target
11.2 (2014)
48.0 (2014)
5.30
5:00
FY 2016 Target
10.6 (2015)
46.0 (2015)
5:00
5:00
FY 2017 Target
10.0 (2016)
45.0 (2016)
5:00
5:00
CLEAN & BEAUTIFUL
NEIGHBORHOODS
Creating beautiful,
sustainable communt`i
•
•
vibrant, and en tronrnen ally
Clean & Beautiful Neighborhoods
Overview
The City of Miami has developed an international reputation for its natural
beauty, its strong urban design, and its rich cultural diversity. Creating
and sustaining beautiful and vibrant communities is one of the major
priorities of the City's leadership. Clean and beautiful neighborhoods,
with well -maintained infrastructure, enhance residents' quality of life,
and can also promote growth in tourism and economic development.
Furthermore, a focus on sustainability will help to ensure that the City
remains beautiful and vibrant for years to come.
City of Miami Neighborhood Enhancement Team Offices
Allapattah 1901 NW 24th Ave.
Coconut Grove 2820 McFarlane Rd.
Coral Way 1415 SW 32nd Ave.
Downtown / Brickell 900 S Miami Ave.
Flagami / West Flagler 5135 NW 7th St.
Little Haiti / Edison 6301 NE 2nd Ave.
Little Havana 151 NW 27th Ave.
Model City
Overtown .........................
Upper Eastside
Wynwood / Edgewater
1000 NW 62nd Ave.
1490 NW 3rd Ave.
6599 Biscayne Blvd.
101 NW 34th St.
Administration
444 SW 2nd Ave.
•(305) 575-5128
(305) 960-4670
(305) 960-5131
(786) 472-5939
(305) 960-2890
•(305) 960-4660
(305) 960-4650
(305) 960-2990
•(305) 372-4550
(305) 795-2330
(305) 960-2904
2014 Citizen Survey Highlights
Public spaces where
people want to spend
time
Excellent
Cleanliness
of the
City of Miami
Excellent
7%
•(305) 416-1992
Poor
20%
Good
30
3
Objectives + Strategies
PROMOTE LIVABLE
AND SUSTAINABLE
COMMUNITIES
Support the development
of vibrant and active
communities with a high
quality of life
Sample Strategies:
• Promote development
of complete streets with
an emphasis on
walkability and bike -ability
• Promote development
that increases access
for elderly residents and
persons with disabilities
in Miami's communities
• Increase parks and open
space
14
MAINTAIN STREETS
AND PUBLIC SPACES
TO A HIGH STANDARD
Ensure the cleanliness
and good condition of the
City's streets, sidewalks,
medians, and other public
spaces
Sample Strategies:
• Coordinate neighborhood
service delivery across
City departments
• Increase the number of
trash cans on commercial
corridors
• Assign street sweepers
to clean all major
corridors
Performance Measures + Targets
% rating built environment
as 'Excellent' or 'Good'
% rating public spaces
as 'Excellent' or 'Good'
% rating street repair
as 'Excellent' or 'Good'
% rating sidewalk maintenance
as 'Excellent' or 'Good'
FY 2013 Actual
No Survey
No Survey
No Survey
No Survey
FY 2014 Actual
37%
43%
PROMOTE
ENVIRONMENTAL
SUSTAINABILITY AND
RESILIENCE
Position the City as
the regional leader in
environmental sustainability
and promote local awareness
of sustainability, conservation,
and resilience issues
Sample Strategies:
• Increase recycling within
the City through
aggressive outreach and
strategic partnerships
• Implement sustainable
practices in City operations
• Promote best practices
in conservation of natural
resources
FY 2015 Target
42%
FY 2016 Target
47%
FY 2017 Target
51%
47%
51%
55%
28%
33%
38%
42%
36%
40%
44%
48%
CLEAN & BEAUTIFUL
NEIGHBORHOODS
INVIGORATE
ECONOMICALLY
CHALLENGED
NEIGHBORHOODS
WITHIN THE CITY
Support healthy
neighborhoods by reducing
blight and promoting
homeownership
Sample Strategies:
• Support foreclosure
prevention efforts
• Promote homeownership
within the City
% of housing units that are vacant
% rating cleanliness of the City
as 'Excellent' or 'Good'
Recycling tonnage
as % of total collection tonnage
Number of trees planted
FY 2013 Actual
18.8% (2012)
No Survey
27.5%
360
FY 2014 Actual
17.4% (2013)
37 %
28.3%
386
FY 2015 Target
16.5% (2014)
FY 2016 Target
14.5% (2015)
FY 2017 Target
12.5% (2016)
44%
50%
57%
28.0%
30.0%
32.0%
40D
420
440
GROWTH & DEVELOPMENT
Promoting development and sustainable economic
growth in the City of Miami
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Growth & Development Overview
With over 400,000 residents and an estimated daytime population of
approximately 1,000,000, the City of Miami is at the heart of one of
the nation's largest metropolitan economies. Residents responding
to the Miami Citizen Survey identified the economy as one of the
highest priorities for the City's future. Indeed, the strength of Miami's
economy improves the quality of life for residents and also reinforces
the economic strength of the entire region. One of the top priorities of
the City's leadership is to promote the continued physical and economic
growth of Miami, and to develop the infrastructure necessary to sustain
this growth.
2013 Gross Domestic Product by Metro Area ($Millions)
New York
Los Angeles
Chicago
Houston
Washington, DC
Dallas
San Francisco
Philadelphia
Boston
Atlanta
Seattle
Miami
Minneapolis
Detroit
Phoenix
San Diego
San Jose
Denver
Baltimore
Portland
300000
600000 900000
2014 Citizen Survey Highlights
Overall quality of
new development
in the City of Miami
Excellent
8%
1200000 1500000
Overall ease of
getting to the places
you usually have to visit
Excellent
6%
Objectives + Strategies
ENHANCE
TRANSPORTATION
AND MOBILITY
OPTIONS
Improve mobility in order
to reduce congestion and
support the continued
development of our
growing City
Sample Strategies:
• Develop a citywide
transportation and
parking master plan
• Develop and implement
pedestrian and bicycle -
friendly improvements
citywide
• Promote transit -oriented
development
DEVELOP A STRONG
AND DIVERSIFIED
LOCAL ECONOMY
Foster development in
targeted sectors of the
economy
Sample Strategies:
• Create an economic
development plan
• Identify target industries
for growth and provide
targeted business
incentives
• Promote local hiring
among businesses
located in the City
Performance Measures + Targets
Real GDP per capita
for Miami metro area
Total enrollment in City schools
% reporting likelihood
to stay in Miami for next 5 years
FY 2013 Actual
$44,580 (2012)
60,582 (2012)
No Survey
IMPROVE THE CITY'S
INFRASTRUCTURE
Develop and maintain
the City's roadways,
sidewalks, storm drains,
and other infrastructure
assets
Sample Strategies:
• Develop a multiyear
citywide infrastructure
plan
• Regularly assess the
condition of the City's
infrastructure assets
• Explore creative
alternatives to
financing infrastructure
improvements
FY 2014 Actual
$45,145 (2013)
55,728 (2013)
73%
FY 2015 Target
$47,247 (2014)
60,000(2014)
76%
FY 2016 Target
49,609 (2015)
62,500 (2015)
80%
FY 2017 Target
52,090 (2016)
65,000 (2016)
83%
GROWTH &
DEVELOPMENT
Pis rating ease of getting around
as 'Excellent' or 'Good'
Average weekday ridership
of City trolley
Number of free wireless internet
access points citywide
FY 2013 Actual
No Survey
10,225
43
FY 2014 Actual
44
11,852
43
FY 2015 Target
52%
13,000
45
FY 2016 Target
60%
14,000
47
FY 2017 Target
68%
15,000
50
18 19
EDUCATI N &
,UNJI\1II , ACCESS
Irw,r arming economic access and improving' social
outcomes among all City of (Miami residents
Education & Economic Access Overview
South Florida was among the regions hardest hit by the Great
Recession. With this downturn in the economy, Miami saw higher
rates of unemployment and poverty along with lower median incomes.
As the economy recovers, one very important goal of City government
is to ensure that all residents have access to the resources necessary
to achieve economic success. In cooperation with other government
entities, as well as the private and not -for -profit sectors, the City's
administration seeks to improve economic and social outcomes for all
members of our society.
City of Miami Unemployment Rate
17%
15%
12%
9%
6%
3%
0%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2014 Citizen Survey Highlights
Employment
opportunities
Excellent
6%
Availability of affordable
quality housing
Objectives + Strategies
SUPPORT THE
DEVELOPMENT OF A
QUALITY WORKFORCE
AND STRONG LABOR
MARKET
Provide and promote
programs that strengthen
the local workforce through
training and education
Sample Strategies:
• Develop youth
employment and training
programs
• Incorporate workforce
development strategies
into a broader economic
development plan
• Promote partnerships
between business
incubator programs
and local high-school and
post -secondary education
programs
22
INCREASE
HOMEOWNERSHIP
AND ACCESS TO
AFFORDABLE HOUSING
IN THE CITY OF MIAMI
Improve access to quality
affordable housing within
the City and increase the
proportion of residents that
own their homes
Sample Strategies:
• Partner with the
private sector to develop
affordable housing
• Evaluate potential
changes to zoning
policies that would
facilitate the
development of
affordable housing
• Increase access to
affordable housing for
extremely low income
residents (30% of area
median income or less)
Performance Measures + Targets
FY 2013 Actual
FY 2014 Actual
Labor force in the City of Miami
181,630 (CY2013)
185,300 (Aug 2014)
Unemployment rate
in the City of Miami
9.3% (CY2013)
8.8% (Aug 2014)
Median household income
in the City of Miami
$28,301 (2012)
$31,070(2013)
Poverty rate in the City of Miami
31.7% (2012)
28.9% (2013)
SUPPORT INDIVIDUALS
AND FAMILIES
IN ACHIEVING
EDUCATIONAL
SUCCESS
Improve educational
outcomes among Miami
residents by supporting
students and families
Sample Strategies:
• Partner with
stakeholders to support
all students in pursuing
and completing vocational
and post -secondary
higher education
• Increase access to quality
childcare services and
parenting programs
• Support programs and
partnerships that
encourage staying in school
FY2015 Target
FY2016 Target
FY2017 Target
207,930 (CY2015)
218,327 (CY2016)
229,243 (CY2017)
8.0% (CY2015)
7.8% (CY2016)
7.4% (CY2017)
$32,762(2014)
$34,400 (2015)
$36,120 (2016)
25.0% (2014)
24.0% (2015)
22.0% (2016)
EDUCATION &
ECONOMIC ACCESS
FY 2013 Actual
FY 2014 Actual
% of population with
hic h-school decree or hic her
72.9% (2012)
73.3% (2013)
% of population with
bachelor's degree or higher
23.4% (2012)
25.0% (2013)
% of housing units
that are occupied by owner
32.3% (2012)
31.3% (2013)
Median housing cost
as %of median household income
40.5% (2012)
37.3% (2013)
FY 2015 Target
FY2016 Target
FY 2017 Target
74.0% (2014)
76.0% (2015)
80.0% (2016)
26.0% (2014)
28.0% (2015)
30.0% (2016)
35.0% (2014)
40.0% (2015)
45.0% (2016)
36.0 % (2014)
33.0% (2015)
30.0% (2016)
23
CULTURE & RECREATION
Strengthening Miami's reputation as a global destination for
arts and culture, and providing residents and visitors with
opportunities for leisure, recreation and cultural exchange
Plot
Culture & Recreation Overview
Miami is recognized internationally as a destination for arts, culture,
and recreation. The City's parks, beaches, galleries, museums, and
various entertainment venues are among the assets that attract
visitors all year long. Not only do these opportunities for leisure
and recreation attract visitors from around the world, but they also
enhance the quality of life for the City's residents. One of the goals
established by the City's leadership is to support the continued
growth of arts and culture in Miami, and increase resident access to
cultural and recreational activities.
Washington, D.C.
New York
San Francisco
Oakland
Jersey City
Boston
Minneapolis
Philadelphia
Los Angeles
Arlington, Virginia
Seattle
Long Beach
Baltimore
Chicago
Newark
Miami
Santa Ana
Hialeah
0/0
2013 Parkland as a Percentage of City Area
(Large, High -Density Cities)
5%
10%
15%
2014 Citizen Survey Highlights
Recreational
opportunities
20 %
City
Parks
25%
25
26
Objectives + Strategies
DEVELOP AND
MAINTAIN CITY -
OWNED ARTS AND
CULTURE ASSETS TO
A HIGH STANDARD
Develop and maintain, parks,
recreation centers, marinas,
arts and cultural facilities,
and other assets to promote
culture and recreation in the
City of Miami
Sample Strategies:
• Assess the condition of
existing assets
and develop a regular
maintenance schedule
• Explore public -private
partnerships for
the development and
maintenance of parks,
cultural facilities, and
other public facilities
• Identify alternative
funding sources for
maintenance of arts,
culture, and recreation.`,
facilities
INCREASE RESIDENTS'
ACCESS TO AND
AWARENESS OF_•
CULTURE AND
RECREATION SERVICES
AND EVENTS
Increase resident
participation in local arts
and cultural activities by
raising awareness and
improving accessibility
Sample Strategies:
• Increase number of
neighborhood -based
events
• Increase participation in
recreation programs for
senior citizens and youth
Develop a social media
strategy to increase
awareness about services
and events
Performance Measures + Targets
FY 2013 h.2014 Actual
% rating cultural opportunities
'Excellent' or 'Good'
% rating recreational opportunities
'Excellent' or 'Good'
% using recreation centers
at least once per month
% selecting 'Don't Know'
about recreation programs
No Surveil. 57%
No Survey47%
No Surve
60%
No Survey 30%
LEVERAGE
ALTERNATIVE
FUNDING SOURCES
TO ENHANCE SERVICE
DELIVERY IN A COST-
EFFECTIVE MANNER
Explore strategic
partnerships, grants, and
other funding sources
to expand the culture
and recreation services
provided by the City
4
Sample Strategies:
• Maximize revenue from
facility rental
• Partner with businesses
to sponsor events
(naming rights and
marketing partnerships)
• Create a 501(c)(3) that
can accept grant funding
for culture and recreation
on the City's behalf
FY 2015 Target
FY 2016 Target FY 2017 Target
60% 63% 66%
51% 56% 60%
63% 67% 70%
27% 23% 20%
CULTURE & RECREATION
Membership in Sister Cities
International Network
Hotel occupancy rate
in downtown Miami
Number of admissions
to Grapeland Water Park
Number of registrants
for Dive -In Movies
Y
74.40%
98,951
1,738
Y
76.90%
102,742
1,962
FY2015Target FY2016Target FY2017Target
Y
Y
Y
78.00%
80.00% 82.00%
109,000
112,000 117,000
2,000
2,100 2,200
27
EFFICIENT & EFFECTIVE
GOVERNMENT
Delivering r.eh-quality, effective services to customers
in a ti }y one ost-effective manner
r
3VTIP/
Efficient & Effective Government Overview
With a general operating budget of $560 million and over 3,000 full
time employees, the City of Miami provides public services to over
400,000 residents. In addition to the resident population, the City
government also provides services to businesses operating in the
City, as well as commuting residents of neighboring jurisdictions
and visitors from other parts of the country and the world. The
City's leadership aims to provide efficient and high -quality service
to all customers by deploying best practices in the management of
personnel, finances, and physical assets.
S150
S120
S90
E S50
S30
SO
Historical Fund Balance Reserves (General Fund)
FY 2005
Actual
FY 2006
Actual
FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014
Actual Actual Actual Actual Actual Actual Actual Unaudited
2014 Citizen Survey Highlights
Overall customer service
by City of Miami
employees
Excellent
8%
Poor
30
Good
‘iiiiii•
26%
The job the City of Miami
does at welcoming
citizen involvement
Excellent - 3
29
Objectives + Strategies
PROMOTE EFFECTIVE
SERVICE DELIVERY
AND HIGH -QUALITY
CUSTOMER SERVICE
Deploy best practices and
ensure that employees
have the resources needed
to effectively serve the
public
Sample Strategies:
• Provide targeted
employee and
supervisory training
• Ensure that City
operations are
adequately staffed
• Seek and deploy best
practices in service
delivery
IMPROVE
OPERATIONAL
EFFICIENCY
Pursue efficiencies in
operations to achieve the
best value for public funds
Sample Strategies:
• Streamline and
standardize
administrative processes
• Enhance automation and
provide new application
management tools
• Standardize performance
management across the
organization
Performance Measures + Targets
% rating quality of services
as 'Excellent' or 'Good'
% rating customer service
as 'Excellent' or 'Good'
% rating public engagement
as 'Excellent' or 'Good'
% rating confidence in the
City as 'Excellent' or' Good'
FY 2013 Actual
No Survey
No Survey
No Survey
No Survey
FY 2014 Actual
42%
34%
29%
27 %
FOSTER A POSITIVE
WORK ENVIRONMENT
FOR ALL CITY
EMPLOYEES
Increase employee
morale and productivity by
promoting a healthy and
positive work environment
Sample Strategies:
• Improve employee
wellness and work -life
quality
• Ensure that employees
are compensated fairly
and equitably
• Enhance internal
communication
FY 2015 Target
49%
39%
34%
33%
FY 2016 Target
56%
44%
39%
38%
FY 2017 Target
63%
49%
44%
44%
EFFICIENT & EFFECTIVE
GOVERNMENT
IMPROVE THE CITY'S
CREDIT RATINGS AND
ENSURE FINANCIAL
SUSTAINABILITY
Pursue best practices in
financial management to
improve the City's financial
position and credit ratings
Sample Strategies:
• Optimize available
resources and revenue
recovery
• Manage personnel costs
(i.e. pensions, healthcare,
workers' compensation,
and overtime)
• Improve budget and
financial forecasting
% rating value for taxes paid
as 'Excellent' or 'Good'
Credit rating on GO bonds
(S&P / Fitch / Moody's)
General Fund reserves
as %of General Fund revenues
General Fund operating cost per capita
IMPROVE
COMMUNITY ACCESS
TO CITY SERVICES
Deploy technology
solutions and best
practices to improve public
access to the programs
and services provided by
the City
Sample Strategies:
• Expand online services
• Support the business
community in navigating
City services
• Support the business
community in navigating
the City's procurement
processes
FY 2013 Actual
No Survey
(BBB / A- / A2)
14.0%
$1,258
FY 2014 Actual
30%
(BBB/A+/A2)
8.7%(unaudited)
$1,296 (unaudited)
FY 2015 Target
35%
(888+/A+/A1)
20.0%
$1,250
FY 2016 Target
41%
(A- /A+/Aa3)
20.0%
$1,225
FY 2017 Target
46%
(A /AA- /Aa2)
20.0%
$1,200
30 31
ACKNOWLEDGEMENTS
The City of Miami would like to acknowledge the support of all community stakeholders that
contributed to the development of the Strategic Plan. Understanding that communication
and collaboration will be fundamental to our success, we extend our sincerest gratitude and
look forward to continued partnership.
Community Stakeholders:
AARP - Florida
Adrienne Arsht Center
AJC Miami
AT&T
Bayfront Park Management Trust
Big Brothers Big Sisters of Greater Miami
Brickell Homeowners Association
Buena Vista West Homeowners Association
The Children's Trust
Drug Free Youth in Town
Eleventh Judicial Circuit Court, Civil Division,
Florida
Florida College Access Network
Florida International University
Greater Miami Chamber of Commerce
Greater Miami Convention and Visitors Bureau
Hogan Lovells
Miami Bayside Foundation
Miami Coalition for the Homeless
Miami -Dade College
Miami Dade County, Office of the Mayor
Miami Dade County, Office of Management
and Budget
Miami -Dade County, Department of Regulatory
and Economic Resources
Miami -Dade County, Water and Sewer
Department
Miami Downtown Development Authority
Miami -Dade County, Homeless Trust
Miami -Dade County Public Schools
Miami Parking Authority
Miami Parks Advisory Board
National Hispana Leadership Institute
Neighbors of Oakland Grove
Olympia Theater at the Gusman Center
Organizational Development Consulting
Patrice and Phillip Frost Museum of Science
Perez Art Museum Miami
Shorecrest Homeowners Association
Sustainable Miami
Transcore ITS
United Way of Miami -Dade
Virginia Key Beach Park Trust
Vizcaya Museum and Gardens
Wynwood Business Improvement District
For information on participating in the City of Miami's strategic planning process,
please call (305) 416-1025.
Full details on the City of Miami Strategic Plan can be found online at
www.miamigov.com/citymanager/strategicplanning.
Graphic Design by City of Miami General Services Administration, Graphic Reproductions Division.
33
CITY OF M IAM I
STRATEGIC PLAN
FISCAL YEARS 2015-2017