HomeMy WebLinkAboutNominations 7-14-2011CIP CIVILIAN INVESTIGATIVE PANEL
To:
From:
Priscilla A. Thompson, City Clerk
Offic the City Clerk
HDIa, brim xecu ive Director
Civilian Investigative Panel
Date: June 17, 2011
Subject: Request for Board Appointments
References: Civilian Investigative Panel (CIP)
Enclosures: 2
The following individuals were nominated for membership on the Civilian Investigative Panel (CIP) by a
Nominating Committee and the CIP as a whole, consistent with and in furtherance of Chapter 11.5/Article
11/Section 11.5-28 of the Code of the City of Miami. It is the request of the CIP that the City Commission
consider the appointments of these individuals at the upcoming July 14, 2011 Commission meeting. The
nominees' applications are attached.
NOMINEE ETHNICITY/GENDER DISTRICT INCUMBENT
1. Daniel Suarez Hispanic/Male District 3 Susan Weintraub
2. Rolando Aedo Hispanic/Male District 3 Vacant Seat
Additional nominees will be forthcoming as recruitment efforts continue. Any questions or concerns may be
directed to my attention at 305-960-4950 or 4952.
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CIVILIAN INVESTIGATIVE
APPLICATION
Application must be received or postmarked
and forwarded to: 155 South Miami
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CONTACT DAY:
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1. Do you re,ide, own real property, work, or maintain a business i the City of
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member
Yes
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2_ Are you, your spouse or any immediate
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Have you, your spouse, or any immediate
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Are you currently a party or a s
the City of Miami? Yes o
family
of Miami?
family member
Department? .Yes
legal representative
• Yes
any litigation
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Do you have a record of a felony conviction?
•
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7. Why do you wish to serve on the CIP? O'ou may attach up to a one -page
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ORGANIZATION:
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final recommendations to the City
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hereby certify that all the statements made
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PROFESSIONAL EXPERIENCE
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RISCILL.: A. T
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CI T Y QI1T
Sr. Vice President — Marketing & Tourism ' CITY 0
Greater Miami Convention & Visitors Bureau - Miami, FL (April 2007 - present)
Overall responsibility for the marketing and tourism development efforts and brand development and
positioning of Greater Miami & the Beaches as a premiere destination for leisure travel, meetings and
.conventions with particular emphasis on summer and shoulder season travel. This is accomplished
through the strategic development of more than $9 million in marketing, advertising, public relations,
travel trade and membership programs which are implemented in partnership with a team of more than
30 specialized staff. Specific duties include the following:
• The development of a comprehensive Strategic Marketing Plan including use of budgeted advertising
funds and cooperative advertising programs further leveraging resources. Program includes
coordination of a volunteer driven Marketing Committee as well as management of an advertising
agency, interactive marketing agency, public relations agencies, research firm, publisher partners, •
and other marketing partners.
• The development of a comprehensive Media Relations program in support of Marketing Plan •
including contractual management of public relations firms in key feeder markets.
• The development of a comprehensive Publishing program to provide a myriad of collateral products in
support of Marketing Plan and related sales, marketing and GMCVB initiatives including contractual
management of publishing services agreement with outside publishing firm as well as in-house
activities.
• The development of a comprehensive Tourism Sales program designed to maximize the sales and
marketing efforts of Greater Miami & the Beaches in the leisure and travel trade industry including
contractual management of in -market sales representatives located in key feeder markets.
• The development of a comprehensive Membership program designed to solicit new members, retain
existing members thus generating maximum private funding support and organize a program to
maximize participation and involvement of members in support of GMCVB programs and initiatives.
• The development of a comprehensive Customer Service program designed to determine
benchmarks, increase overall awareness, establish key stakeholder partnerships, and develop
industry tools to incorporate into training programs
• Support the office of President and CEO, Senior Staff, the Executive Committee and Board of
Directors as needed.
• Also accoui,tabfe for all responsibilities detailed below for Vice President position
Rolando L. Aedo
1700 S.W. 12th Avenue
Miami, Florida 33129
t. 305.8 59.2651 c. 305.510.0742
raedo@bellsouth.net
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Vice President - Marketing & Tourism
Greater Miami Convention & Visitors Bureau - Miami, FL (December 1998 — April 2007)
Lead responsibility for approximately $6 million of programs to develop core branding and cooperative
Marketing partnerships which have resulted in approximately $1.5 million annually in partnerships with
airlines, car rental companies, cruise lines, credit card companies, tour operators, attractions, and hotels.
Other major duties include the following:
• Ongoing development of at aspects of domestic and international advertising efforts through
innovative marketing and brand development strategies with appropriate ROI measures
• Develop and implement all facets of intemet related sales & marketing activities including website
development, on-line advertising, promotions, and eCRM programs
• Leverage media and PR opportunities through the development and implementation of host city radio • r-.1")•
and t.v. promotions incorporating live remotes, consumer sweepstakes, etc.
• Develop promotional and educational initiatives targeting retail travel agents and wholesale 'tour .,
operators to generate incremental destination sales and packaging • . . ' °
• Maximize membership base through innovative retention programs and benefits packaging. ; -s,
• Manage all facets of in-house design agency, and Publishing and Research Divisions (see below)•-,;'`'
• Oversee all aspects of Miami Spice Restaurant Month — a two month long culinary .celebration `-'
showcasing the top testaurants in Greater Miami during the key summertime period •
• Represent the GMCVB and the visitor industry on various civic and municipal organizations ,-'.
• Negotiate revenue share relationship • with GMCVB vendors and marketing partners when applicable
• Oversee all aspects of corporate RFP / RFQ processes to ensure compliance with company charter
and competitive procedures.
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•- -. Associate Vice President -Advertising & Marketing Services
Greater Miami Convention & Visitors Bureau - Miami, FL (October 1496 t`Lic ° be '+19§1$ 0 f I p S O N
' •'. Responsible for:all activities of the GMCVB Advertising & Marketing Sery ' i 'o i+ � Ludes the
areas' of advertising, research, publishing and other marketing support pS�c a site 'bin'ed budget
of approximately $4.0 million. Specific duties included the following:
• Manage all aspects of the domestic and international advertising efforts and ensured the proper
development and implementation of marketing and brand. development strategies
• Work with Committees and other industry partners to develop and implement cooperative advertising
and sponsorship opportunities for the GMCVB and ifs members;
• Develop sales and marketing support products for departments and divisions including sales videos,
collateral material and intemet based technologies
• Oversee Publishing Division to ensure the consistency, quality and integrity of all publications and
collateral materials including negotiating and monitoring agreements with outsource vendors; Current
efforts include approximately 10D annual publications and design projects
• Oversee Research Division in developing and implementing qualitative and quantitative research
programs that assist the GMCVB in efficiently directing resources; Efforts include advertising pre-
testing, focus groups, monthly survey instruments, customized database profiling, syndicated
research analysis
• Supervise divisional budgets and implement systems to monitor fiscal integrity and cost-effectiveness
• . Develop multimedia presentations for use in sales, promotional and informational efforts
Brief industry partners, members, and government officials on marketing initiatives
Corporate media spokesperson duties where applicable. RECEt ' D
.Also accounlabie for all responsibilities detailed below for Associate V' President position
11 APR 21 AM 9. 58
Director of Sales - Latin America & Spain,
Greater Miami Convention & Visitors Bureau - Miami, FL (August 1995 - October 1996)
Responsible for working with hospitality industry partners in developing and implementing promotional
programs in key primary, secondary, and emerging markets throughout Latin America & Spain. Specific
duties included the following:
• Recruited, trained and coordinated all activities and budgets of the Bureau's network of in -market
sales representatives through the region
• Coordinated local and in -market participation in trade shows, sales missions, and seminars, including
presentations for local familiarization tours
• Supervised planning and activity for Team Latin America & Spain and planned and allocated budgets
for all regional marketing programs
• Drafted binding agreements and negotiated fees with subcontractors used in promotional activities
O Procured sponsorship and cooperative promotional dollars with industry partners
• Conducted press conferences and acted as spokesperson to address regional issues
• Provided industry members with marketing support in the development of their marketing programs
• Maintained and fostered relationships with top producing tour operators, and travel agents, and
assisted them in the development of profitable Greater Miami product
• Conducted site inspections of member properties and attractions to gain first hand knowledge of their
product and provided insight to proprietors on how to best market themselves in the region
Sales & Project Manager - Latin America & Spain
Greater Miami Convention & Visitors Bureau - Miami, FL (January 1995 - August 1995)
Os, �,r+ Assisted in the planning and development of Latin American sales and promotional activities
••
62,. Coordinated the implementation of multiple sales and promotional activities (i.e. Sales Missions, FAM
0 cf,o >9urs, Trade Shows)
�•.v ,8vided extensive logistical support for Bureau participation in marketing programs
p' 01-'4anied as local, in -market representative and made sales presentations on behalf of the Bureau
" 1,n Pavtd internationally to represent GMCVB in trade shows and sales activities as needed
<1> G'eta.prated and distributed sales leads to GMCVB members
V�fe>l runt Project Director FL (December 1993 - December 1994)
Gre er Miami Convention & Visitors Bureau - Miami,
•
Responsibilities included the development and implementation of programs funded by a $1,000,000
federal grant awarded by the U.S. Department of Commerce Economic Development Administration.
'Program of work included a Promotional Video, Promotional Brochure, Public Relations and Marketing
Campaign, Trade Shows and Sales Missions,' Visitor Safety and information Initiatives, and Tourism t
Development Plan. More specific duties were as follows: R EN- ?)
• Managed all aspects of the project development process working closely with vendors/contractors to .
ensure program effectiveness; these included a production company, an advertising agency a fitytit2Ali 9158
relations firm, and a consultant firm among others
• Developed project specifications and prepared bid requests through formal RFP process i ^ i I I } � R, ,i OH P S D
• Evaluated bids, submitted vendor recommendations, and negotiated vendor contracts c I1 Y c LE FZ �'
• Prepared detailed budgets, established timelines and prepared status reports C'IT Y O F MI H1, F L
• Developed and managed systems to track project development
• Worked with Committees on project development and addressed project related issues
• Conducted briefingslpresentations to appropriate governmental agencies
Vice President - Marketing & Business Development,
Global Markel r g Group - Coral Gables, FL (November 1991- December 1993)
• Developed and implemented regional marketing plan for South America & the Caribbean
• Recruited, trained and coordinated regional business development managers
• Developed and reviewed investment proposals and business projections
• Conducted multimedia sales presentations to potential investors and clients
• Developed all product and service advertisement and copy
• • Coordinated all client/company relations
Marketing Manager
The Property Counselor, Inc. - Coral Gables, FL (October 1989 - November 1991) •
• Developed marketing and advertising copy for company's promotional materials
- • Supervised the development of all in-house graphic design and desktop publishing A o
• Developed and managed computer -based direct marketing system c) ce o
• Prepared bid requests and negotiated contracts with vendors _+ r' ""ri -cor—
rei
• Coordinated development and implementation of information systems ID-4
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FORMAL EDUCATION ?o 01 tri
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University of Miami — Coral Cables, FL -� r i
Masters in. Business Administration, Specialization in International Business � i
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Florida International University - Miami, FL,
Masters in Public Administration (coursework), Bachelor of Science
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Specialized CourseworklSeminars:
• High impact Presentations (Dale Carnegie) • Franklin Quest Time Management
• Effective Presentation Skills (AMA) • Interpersonal Communications
• Myers Briggs Personality Typing
PROFESSIONAUCIVIC AFFILIATIONS
Visit Florida Advertising/ Internet Marketing Committee; Government Relations Committee
Advertising Federation of Greater Miami (AdFed)
Travel & Tourism Research Association (TTRA)
Hospitality Sales & Marketing Organization International (HSMAI)
Greater Miami Chamber of Commerce Leadership Miami
City of Miami Homeland Defense Bond Oversight Board, Chair —Audit Subcommittee
United Way of Miami -Dade County Young Leaders Society
LANGUAGE ABILITIES
Fluent Spanish, Conversational Portuguese, Light French
PERSONAL REFERENCES
See attached
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Bio/Ba ckg round
Rolando Aedo
Sr. Vice President - Marketing & Tourism
Greater Miami Convention & Visitors Bureau
ECEIvED
11 APR 21 AM 9: 58
PMSCILL A A. THOMPSON
CITY CLERK
CITY OF MIAMI, FL
Rolando Aedo has been a senior member of the staff of the Greater Miami
Convention & Visitors Bureau for the past 13 years. In his current capacity as
Senior Vice President of the Bureau's Marketing & Tourism Department, Mr.
Aedo manages various efforts including Brand Development, Advertising,
Publishing, Research, as well as Internet marketing_ In addition, he is charged
with developing strategic alliances with major industry partners such as
intergovernmental agencies, local hoteliers, airlines, cruise lines, car rental
companies, attractions and cuttural groups and major sponsors of special events
organized and held in our community. Prior to joining the Convention & Visitors
Bureau in 1994, Mr. Aedo was in charge of business development for a real
estate investment firm.
While not originally from Miami (born in Norfolk, VA), Mr_ Aedo has spent most of
his life in South Florida where is professionally and civically active. He currently
serves or has served on the Visit Florida Advertising & Internet Committee,
Virginia Key Beach Trust Marketing Committee, City of Miami Bond Oversight
Board., FDOT Miami Intermodal Center Steering Committee, Miami -Dade County
rl-' Taxicab Advisory Board and the Education Fund board among others_
i-Mr...Aedo received his undergraduate degree from Florida International University
min c,rirninal Justice and an MBA in International Business from the University of
�Mi Mr) I.
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CITY OF MIAMI
CIVILIAN INVESTIGATIVE PANEL (CIP)
tiOMINArT-ING WITIlicEE AP P LI CATI N
970 S.W. 1st Street, Suite #305, Miami, Florida 33130
305 960-4950
www.miarnigov.corn/cip
CONTACT DAY:
NUMBERS: (3c)
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3 Leo
COMMISSION DISTRICT NUMBER: *
AILING ADDRESS (if cl" rent):
D-340 S
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FAX:
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DOB:
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STATE:
FL
STATE:
ZIP:
33 1 (45
ZIP:
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E-MAIL (Optional):
Do you reside, own real property, work, or maintain a business in the City of
Miami? LYes No. If yes, Address: 360 S,142 I AliF
Telephone Number:(3o5) $D District Number: -3
Are you, your spouse or any immediate family member (children, parents,
.siblings) currently employed by the City of Miami? Yes )( No
Have you, your spouse, or any immediate family member ever been a sworn
employee of the City of Miami Police Department? Yes )4._ No
Are you currently a party or a party's legal representative in any litigation against
the City of Miami? Yes ?c, No
Do you have a record of a felony conviction? Yes No
Over
rkerfa-V6Drii Wive (‘)()Nr\e.
What aspect of your life and/or work experience has prepared you for
membership on the CIP Nominating Committee? (You may attach up to a one -
page response.)
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Why do you wish to serve on the CIP Nominating Committee? (You may attach
up to a one -page response.)
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List any organizations with which you are affiliated and position(s)/office(s) held.
(You may attach a separate sheet or resume.)
ORGANIZATION: POS TION:
CER11FICJ4TE OF APPLICATION (PLEASE READ CAREFULLY BEFORE SIGNING)
hereby certify that all the statements made in this application are true and correct.
By signing this application, I authorize 'verification of my background records solely
for use by the CIP to conduct reviews and make its -selection.
Signature:
Date: oct/P-46PD k
References Jorge Diaz
3ioo South Douglas Road
Coral Gables, FL 33134
(305)445-8461 Work
(305)726-9003 Cell
George Fernandez
2200 W. Flagler ST
Miami, FL 3335
(305)606-3246 Cell
Didier "Yiyo"
1895 W. Flagler ST
Miami, FL 33135
(305)643-4546
City of Miami
Civilian Investigative Panel
Nominating Committee Application
6) I was part of the City of Miami Police Department Police Explorer program from
September 2005 till March 2010. In that time I was exposed to the departments
operations and experienced community interaction with the City of Miami Police
Department Police officers. I also built up on my leadership skills up to achieving
the position of Police Explorer Major of Post 122 and ultimately becoming a Junior
Advisor for Post 122. My'experience with the City of Miami Police Department
and with the City of Miami communities has afforded me the opportunity to
better understand the way the Police Department operates with our community.
7) may have a say and look into allegations brought forth to the City of Miami
Police Department. As a resident of the City of Miami and a Citizen of the United
States of America, I believe in a fair process for our men and women in uniform
and the opportunity to hear our residents concerns for which we may resolve
with a professional and appropriate manner.
VIRTUS
Daniel Suarez
2340 SW 16 CT
Miami, FL 33145-3933
(305)801-2116
danielsuarezmia@yahoo.com
Objective Be an excellent asset to a productive workforce.
Skills
• Customer Service
. Computer Literate
• Explorer Law Enforcement Training
Education Lindsey Hopkins Technical School
September 2007
▪ Awarded GED
Experience
Miami Dade. College
01/2011- Present
CATS/Pharmacy
04/2011- Present
Position: Loss Prevention Specialist
Supervisor: Rudy Marte/ Regional Loss Prevention
Manager
Responsibilities:
Deter and prevent theft from occurring at store
locations. Apprehend suspected shoplifters. Testify in
court and participate in all court proceedings relating
to charges brought upon shoplifters.
CVS/Pharmacy
03/2007— Current
Position: Shift Supervisor
Supervisor: Jorge Monteagudo/Store Manager
Responsibilities:
Provide excellent customer service, open and closing.
procedures, cash handling of register and office,
receive vendors, do planograms, stock shelves, and
other duties set out by store manager. I'm very prideful
of my job and relate well with our clients.
Miami Police Department Police Explorers
09/2005-o3/2oio
Position: Junior Explorer Training Advisor
Supervisor: George Fernandez/ Police Officer
Responsibilities:
Working my way up through the program since 2005
ultimately achieving rank of Explorer Major for post
122. Provide guidance and leadership to explorers, set
up training for new explorers, teach basic law
enforcement functions to explorers such as,
handcuffing, search and arrest, frisk, "FI" stand, etc... I
was the first explorer to be Junior Explorer Training
Advisor. I'm proud of what I have done.