HomeMy WebLinkAboutCRA-R-16-0010 Cover MemoSEOPW Board of Commissioners Meeting
March 30, 2016
SOUTHEAST OVERTOWNIPARK WEST
COMMUNITY REDEVELOPMENT AGENCY
INTER -OFFICE MEMORANDUM
To: Board Chair Kean Hardemon
and Members of the CRA Board
Date: March 21, 2016 File: 16-00160
Subject: Resolution Authorizing Grant to Headliner
Market Group, Inc. for the 2016 Overtown
Music & Arts Festival.
From: Clarence E. Woods, III References:
Executive Director
Enclosures: Supporting Documentation; Legislation
BACKGROUND:
The attached Resolution of the Board of Commissioners of the Southeast OvertownfPark West Community
Redevelopment Agency ("CRA") authorizes a grant, in an amount not to exceed $250,000, to Headliner Market
Group, Inc. ("HMG") to underwrite costs associated with the production of the 2016 Overtown Music & Arts
Festival ("Festival") scheduled to occur on July 23, 2016.
Established in 2001, HMG is a promotions and marketing company that has successfully produced numerous
music industry -related events, including the 2014 & 2015 Overtown Music and Arts Festival. Given such
success, HMG seeks to leverage its experience and industry contacts in order to attract visitors to the Southeast
Overtown/Park West Redevelopment Area for purposes of stimulating the local 'economy.
The Board of Commissioners has previously supported the HMG in its production of the Overtown Music & Arts
Festival as authorized by Resolution Nos. CRA-R-14-0019 and CRA-R-15-0005. This year, the Festival is
scheduled to occur on July 23, 2016 in the former Entertainment District of Overtown along N.W. 2"d between
N.W. 11th Terrace and N.W. 8th Street during the hours of 11 a.m. to 6 p.m. Admission to the Festival would be
free and the grounds will be transformed into a showcase of local vendors highlighting their artwork, local food,
and local services. Additionally, two stages will feature national and local music artist. The genre of music will
be Gospel and R & B, in homage to Overtown's rich music history. In furtherance of the Festival's family-
frIendly atmosphere, a dedicated "Kid Zone" will be presented by Teens Exercising Extraordinary Success,
which will introduce the youth to arts and culture through specially designed hands on activities.
JUSTIFICATION:
Section 2, Goal 5, at page 11, of the Southeast Overtown/Park West Community Redevelopment Plan ("Plan")
lists the promotion of "local cultural events, institutions, and businesses," as a stated redevelopment goal.
Further, Section 2, Principle 14, at page 16, of the Plan provides for the "resto[ration of] a sense of community
and unification in] the area culturally," as a stated redevelopment principle.
FUNDING:
$250,000 allocated from SEOPW Tax Increment Fund, entitled, "Other Grants and Aids," Account Code No.
10050.920101.883000.0000.00000.
Of the $250,000 allocation, $50,000 will be funded by the grant awarded to the CRA by the Knight Foundation.