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Home My WebLink AboutCRA-R-16-0010 BackupHeadliner Market Group, Inc. Southeast Overtown/Park West Community Redevelopment Agency 1490 Northwest 3rd Avenue Suite 105 Miami, FL 33136 Dear Sirs: SUPPORTING DOCUMENTATION Headliner Market Group Inc's overall mission is to promote and celebrate the rich history and culture of the community, through the re-creation, planning, coordination and presentation of the 2016 Overtown Music & Arts Festival. Since Headliner took on the production of the festival in 2014, attendance numbers have steadily increased from approximately 1,500 attendees (prior to 2014) to over 6,000 attendees. We are confident that 2016 will be no different. The T.E.E.S. Youth Zone was even larger and offered more resources than ever before. We are requesting to move the location of the Festival to highlight the former Entertainment District of Overtown (NW 211d Avenue from NW 11th Terrace to NW 8tn1 Street). We are requesting an increase of funding from the CRA in the amount of Two Hundred & Fifty Thousand ($250,000.00) Dollars to support the Overtown Music & Arts Festival which will take place on July 23, 2016. The increase in budget will help us: • Expand our marketing efforts to include regions outside of Florida which will help boost tourism dollars and bring awareness to the Overtown community; • Incorporate LED screens where attendees can watch the show from other areas of the festival; • Incorporate live art demonstrations; • Expand our talent accommodations; and • Expand our media & VIP accommodations We have attached a preliminary line item budget. Every aspect of the Festival has been carefully thought out in an effort to celebrate Overtown's rich history and culture. The goal for this years' Festival is: • To shine a positive light upon the Overtown community; • Promote and stimulate economic development; • Showcase history, culture, music, and art; and • Create excitement and motivation for the community t 3440 NTV 7h Avenue /Miami FL 33127 Phone: (786) 420-2380 j Email.• HeadlinerWozldiv1de3050gm it com Headliner Market Grotip, Inc. We are requesting that the CRA provide funding for this project because at the heart of this Festival is a fervent desire to bring Overtown out from under a cloud of darkness and into the light. Overtown has a rich cultural and music history that should be celebrated and highlighted which is what this years' Festival will strive hard to achieve with the support of the City of Miami and the CRA. ORGANIZATIONAL HISTORY Headliner Market Group, Inc. (HMG) is a premier marketing and promotions company. HMG was founded for the purpose of creating a resourceful and reliable company with the knowledge and expertise of party planning and coordinating special events. The company strives to provide creative, cutting edge events that establish HMG as a dominant force in the nation. HMG designs and produces exciting high profile one -of -a kind events through the combination of service, superstar celebrities, athletes, trendsetters and taste makers. We create innovative events while providing quality services to clients and consumers. Hard work and commitment has allowed HMG to rise to elite status while creating the highest in attendance record, star studded urban and/or crossover events in the nation. The HMG team is comprised of individuals with diverse backgrounds which include marketing, public relations, real estate acquisition, fashion, film & television, music, media, legal, hospitality, and restaurant management. Thank you in advance. Regards, Michael. Gardner President 3440 NW7l Avenue I Miami FL 33127 Phone: (786) 420-2380 f Finail. HeadlinerJVorldwide30550g ail,corn SUPPORTING DOCUMENTATION The sprit of Commun y gArts :.Fesfiwal(OMAF on Saturday, nit perrneatedthrau h fh:e averto n Music and w nd curated by .Headliner Market Group.(H1VIG);, the 2D15:Festival once again topped y oduced a, July 23, 2�715. Pr the revious ea r:inat e::: rain and win.d:.: Festival. goers remained tendanc � � . . . p y (.. , 000) ;des ite: 'the torrential appear :ed:down'3:::::Avenue steadfast and :a sea of um brella �� The entertainment Lineup:;featured'Grammy Award winner:: Melanie Fiona,: Mya, Carl Thomas, Glenn Jones, Bobby.and Valentino Rahe,em `Devaurrghn again graced us- with -: his Hstellar performancethat wowed the crowd. Yours up-comingand Iocal groups also performedfor the festival goers,.Larry:Dogg, Deep Fried Funk Band, Khadijah obinson,,Lavae , X...a:.:v. ie:.:r... Lewts; andOve riown residenYD:: gaffea �strikingspoken wo rd °.. of e performance: The:G'osp;el . Explosio n.::featured local--DeAndre Wilcox and theVoicesGrater Bethel, teen .. songstress Sam:ira, Viirginia.native,Jarmon Teens Exercising Extraordinary Success (T.E.E.S.) transformed 9th Streets & 3rd Avenue into a fun environment for children and families. Tons of resource agencies were on hand, a full mobile stage with family friendly performances was hosted by 99 Jamz. Again fun fitness activities were available with free giveaways. Unfortunately the youth zone closed down once the torrential rains came and the grass and areas became to soggy to continue. Plans are in place for a contingency plan for rain in 2016. ONLINE:' The festival's website had over 75,000 hits. TEL]ETISION` HMG created a spectacular commercial which was broadcast on .Comcast for 30 days. A. snippet of the spot 'can CIO • .Cox Media Group was the media partner for this years' festival (Bothprovided -stations . additional-ad's' and` ptomo liners for. 6o days.. In addition, both, stations (Hot 105 • an . 99 Jamz) featured promo website banners and added the festival was added to the station's apps. Radio er: p sonalrties hosted segments PRINT. The _V_iani.: New Times was a major article on both the planning and comm-xni festival featuring a full page Miami New Times wrote a feature story in print and online edition which included an interview. Wines es _PUTASDEPRECONG ! EONOT IONSFOR THIS YEARS OV RTO ` N MUSIC AND ARTS FESTIVAL SY JtMEYi6 REYEs WfiINESAAY,IULYt2015 i 1MUN1NSAGJ °Vertu -hut ha+ a rict5:rnd irnuhted 1liFlury, but the Ylvertiwn Mask ar Arts Teallaul is al] about rmmnihilti: Mott rrrtmnn Phpm,I,rdphy Far M+tttntans, many things came to hind tit the mention orovertowrt..8i t what's often overlooked is the neighborhood's 'rich history, a past when it was commonly referred to as the }iar}cm of the South" or -Miarrar5 LFttle I3roadtvav""Mase who were thereto sec [Tres QYertow 4 }mint a picture of a flourishing African -fun criean nuighhorhond that 'wys home not only to ck-owned and -operated businesses but also to sR bustling entertainment scene that save legends ltke Elhi Fitzgerald, Etillie Holiday, Aretha Fr rni: art, poke Ellington, and Etta James pass through. The Miami Herald featured a photo section in their local edition the following Sunday. Fhs+irr$ulkry: 5th amt. t1 ONolown tvinc'rc & Arias %estrum i SNr., July 25_. liuptivo. w minrniliwrrid.crnnfnrw,silmAl n rronuniiyfmiami .iadrlceii,nn. EDISON-LiBEftTYC1TY Photo gallery: 5th annual Overtown Music & Arts Festival f Sat, July 25, 2015 Soul of Miami featured an ad for the festival on their Community Calendar 2015 Ov 7/25/15 n Music & Arts Festiva[ ?Oi5 r vprrrral 13stis S tint resitaul tantdayq.'W2ert9.-fitti-er.:OU RT ni iuuu SI ,rnrts1 sslcs itW isd Rsriuu d1 NW Qtui Etitttl, salami. nor Wv tit= ,state: tot:k4' Curt Mc Miami New Times featured an interview with Mya which also included a promo on her upcoming performance @ Overtown Music & Arts Festival. 41j-a's Advice on Haw Not IS# (.iE'1 Your Albin 3., t[1it d 1 MnMiami Ne W 'l ttnes lift ziN ww'.miarti lew(lines.cofT inni.sie/J5 ,a5-.advice.an-how-nai-UYbC NewTmies M''/VS ADVICE 0 ALBUM LEAKED BY CRISTINA JEROME M"a discusses life after her leak. JH0W\ OTTO G[TYOUR FRIDAY, JSILY 24, 2D15 15 MONTHS AGt) Photo brRmai?.Zaggra Miscellaneous Press & Promo The 3O5.com http://the305.com/2015/07/13/overtown-music-arts- festiva 1-returns-satu rday-j u Iy-25th-with-mva-bobbv-v- melanie-fiona-and-more/ Miami.com http://www.miami.com/miami-soul-5th-annual- overtown-music-am p-a rts-festival-featuring-rahee m- devaughn-melanie-fiona-and-more-article Big Mouth Girlz http://bigmouthgiriz.com/overtown-music-arts-festival- iulyr-25th/ Black People Travel http://www.blackpeopletravel.net/browse- trips/viewevent/60-overtown-m usic-arts-festival Balser Alert http://www. ba l lera lert.com/profiles/blogs/overtown- music-an d-a rts-festiva l-blogged-by- crisdacat?xg source=activity Contact Music http://www.contactmusic.com/mana/pictures/4843889 2016 OMAF Preliminary _Budget :,;�..{_,F, D,E5GRIP'1(IU1V F ,_,s.,,_. . ° :�,x..,.. EST COST t,. ;:f��v.vz, ' `1 ' g oigh#..Faundatiori ... R 'r ' CR __. _•. , y _.... _.,� >��a City Services $ 20,750.00 $ 20,750.00 Decor / Materials $ 17,500.00 $ 17,500.00 Food & Beverage $ 8,000.00. $ 8,000.00 Insurance $ 2,500.00 $ 2,500.00 Marketing / Promotion $ 44,600.00 $ 4,500.00 $ 40,100.00 Miscellaneous Expenses $ 4,500.00 $ 4,500.00 Permits $ 1,200.00 $ 1,200.00 Production Costs $ 52,000.00_ $ 10,000.00 $ 42,000.00 Security ( in addition to police) $ 3,500.00 $ 3,500.00 Signage $ 4,200.00 $ 4,200.00 Staffing $ 12,500.00 $ 12,500.00 Talent & Talent Expenses $ 75,000.00 $ 32,500.00 $ 42,500.00 Volunteers / Festival Staff $ 3,750.00 $ 750.00 Art Stipends $ 3,000.00 Totals $ 250,000.00 $ 50,000.00 $ 200,000.00