HomeMy WebLinkAboutCRA-R-16-0001City of Miami
Legislation
CRA Resolution: CRA-R-16-0001
City Hall
3500 Pan American
Drive
Miami, FL 33133
www.miamigov.com
File Number: 16-00039 Final Action Date: 1/25/2016
A RESOLUTION OF THE BOARD OF COMMISSIONERS OF THE SOUTHEAST
OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY
AUTHORIZING AN EXPENDITURE OF FUNDS IN AN AMOUNT NOT TO EXCEED
$16,000 TO AM WMBM 1490 FOR RADIO ADVERTISEMENTS FOR THE CRA TO
PROMOTE THE REDEVELOPMENT AREA; AUTHORIZING THE EXECUTIVE
DIRECTOR TO DISBURSE FUNDS, AT HIS DISCRETION, ON A REIMBURSEMENT
BASIS OR DIRECTLY TO VENDORS, UPON PRESENTATION OF INVOICES AND
SATISFACTORY DOCUMENTATION; FURTHER AUTHORIZING THE EXECUTIVE
DIRECTOR TO EXECUTE ALL DOCUMENTS NECESSARY FOR SAID PURPOSE;
FUNDS TO BE ALLOCATED FROM SEOPW, "ADVERTISING," ACCOUNT CODE
NO. 10050.920101.548100.0000.00000.
WHEREAS, the Southeast Overtown/Park West Community Redevelopment Agency ("CRA")
is a community redevelopment agency created pursuant to Chapter 163, Florida Statutes, and is
responsible for carrying out community redevelopment activities and projects within its
Redevelopment Area in accordance with the 2009 Southeast Overtown/Park West Redevelopment
Plan ("Plan"); and
WHEREAS, Section 2, Goal 5, at page 11, of the Plan lists the "[p]romotion and marketing of
the community," as a stated redevelopment goal; and
WHEREAS, Section 2, Principle 6, at page 15, of the Plan provides that in order to "address
and improve the neighbor economy and expand economic opportunities of present and future
residents and businesses[,] ... [it is necessary to] support and enhance existing businesses and ...
attract new businesses that provide needed services and economic opportunities ...;" and
WHEREAS, the Plan at page 128 allows for the "... distrib[ution of] information regarding
community redevelopment to the community's residents, property owners, elected officials, and
activists"; and
WHEREAS, significant development is occurring in the Southeast Overtown/Park West
Community Redevelopment Area ("Redevelopment Area"); and
WHEREAS, it is necessary to inform current and prospective residents and current and
prospective business owners about the changes occurring in the Redevelopment Area; and
WHEREAS, this Resolution would allow for radio advertisements on AM 1490 WMBM which
will include:
• 12 - 5 minute live or pre-recorded testimonial and infomercials
• 40 - 60 minute on air commercials airing during 6:00 a.m. - 7:00 p.m.
City of Miami Page 1 of 2 File Id: 16-00039 (Version: 2) Printed On: 9/16/2022
File Number: 16-00039 Enactment Number: CRA-R-16-0001
• Monthly 27 minute segments hosted by the CRA
• 4 Sponsorship segments
• 2 live on location segments; and
WHEREAS, the Board of Commissioners wishes to authorize the expenditure of funds in an
amount not to exceed $16,000 to AM 1490 WMBM for radio advertisements for the CRA to promote
the Redevelopment Area; and
WHEREAS, the Board of Commissioners finds that adopting this Resolution would further the
aforementioned redevelopment goals and objectives;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COMMISSIONERS OF THE
SOUTHEAST OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY OF THE CITY
OF MIAMI, FLORIDA:
Section 1. The recitals and findings contained in the Preamble to this Resolution are
adopted by reference and incorporated herein as if fully set forth in this Section.
Section 2. The Board of Commissioners hereby authorizes the expenditure of funds in an
amount not to exceed $16,000 to AM 1490 WMBM for radio advertisements for the CRA to promote
the Redevelopment Area.
Section 3. The Executive Director is authorized to disburse funds, at his discretion, on a
reimbursement basis or directly to vendors, upon presentation of invoices and satisfactory
documentation.
Section 4. The Executive Director is authorized to execute all documents necessary for
said purpose.
Section 5. Funds to be allocated from SEOPW Tax Increment Fund, entitled "Advertising,"
Account Code No. 10050.920101.548100.0000.00000. Said funds were previously allocated by
Resolution No. CRA-R-15-0028, and therefore, no new funding is being committed by this Resolution.
Section 6. This Resolution shall become effective immediately upon its adoption.
City of Miami Page 2 of 2 File Id: 16-00039 (Version: 2) Printed On: 9/16/2022