HomeMy WebLinkAboutCRA-R-15-0047 Cover MemoSEOPW Board of Commissioners Meeting
November 16, 2015
SOUTHEAST OVERTOWN/PARK WEST
COMMUNITY REDEVELOPMENT AGENCY
INTER -OFFICE MEMORANDUM
To: Board Chair Keon Hardemon
and Members of the CRA Board
Date: November 6, 2015 File: 15-01191
Subject: Resolution Authorizing a Professional
Services Agreement with Upscale Events by
Mosaic, LLC to Provide Marketing and Public
Relations Services to the CRA.
From: Clarence E. Woods, HI References:
Executive Director
Enclosures: Supporting Documentation; Legislation
BACKGROUND:
On February 23, 2015, the Board of Commissioners, by Resolution No. CRA-R-15-0170, approved and adopted
the CRA's amended budget; said budget allocated $200,000 for marketing services.
The attached Resolution of the Board of Commissioners of the Southeast Overtown/Park West Community
Redevelopment Agency ("CRA") authorizes the execution of a professional services agreement with Upscale
Events by Mosaic, LLC D.B.A. "The Mosaic Group", in an amount not to exceed $50,000, from the
aforementioned marketing allocation, to perform marketing and public relations services for the CRA.
On July 29, 2015, the CRA issued Request for Qualifications ("RFQ") 15-05 for marketing, public relations, and
video production services for the CRA. The RFQ was divided into two (2) components: (A) Marketing and
Public Relations and (B) Video Production Services. Proposers were invited to submit responses for either
Section A only, Section B only, or both Section A & B.
On August 31, 2015, the CRA received nine (9) responses to RFQ 15-05. On September 9, 2015, a selection
committee consisting of Jonelle Adderley, CRA Marketing Coordinator, Renee A. Jadusingh, CRA Staff
Attorney, and Neil Shiver, CRA Assistant Director met to evaluate the aforementioned proposals, and ranked
the proposal received from Upscale Events by Mosaic, LLC D.B.A. "The Mosaic Group" as the top ranked
proposer to Section A, the Marketing and Public Relations component of the RFQ.
It is recommended that Board of Commissioners accept the selection committee's recommendation and
authorize the Executive Director of the CRA to execute a professional services agreement with Upscale Events
by Mosaic, LLC D.B.A. "The Mosaic Group".
JUSTIFICATION:
Section 2, Goal 5, at page 11, of the Southeast Overtown/Park West Community Redevelopment Agency Plan
("Plan") lists the "[p]romotion and marketing of the community," as a stated redevelopment goal. Further,
Section 2, Principle 6, at page 15, of the Plan provides that in order to "address and improve the neighborhood
economy and expand economic opportunities of present and future residents and businesses[,] ... [it is
necessary to] support and enhance existing businesses and ... attract new businesses that provide needed
services and economic opportunities ,..".
The Plan at page 128 also allows for the "... distrib[ution of] information regarding community redevelopment to
the community's residents, property owners, elected officials, and activists".
FUNDING:
$50,000 allocated from SEOPW Tax Increment Fund, entitled "Professional Services" Account No.
10050.920101.531000.0000.00000. Said funds were previously allocated by Resolution No. CRA-R-15-0170,
and therefore, no new funding is being committed by this Resolution.