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HomeMy WebLinkAboutCRA-R-15-0047 BackupSOUTHEAST OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY INTER -OFFICE MEMORANDUM SUPPORTING DOCUMENTATION To: Clarence E. Woods, III Date: September 17, 2015 Executive Director, EOPW CRA Subject: RFQ 15-05 From: Jonelle Adderley / .,1, 1,. References: Marketing Coordin SEOPW CRA File: 15-01191 Enclosures: Selection Committee Scoring Sheets On July 29, 2015, the Southeast Overtown / Park West Community Redevelopment Agency ("CRA") issued a Request for Qualifications ("RFQ") No. 15-05 seeking responses from qualified firms or individuals interested in providing Marketing, Public Relations and Video Production Services. The services were broken up into two (2) sections, marked "A" for Marketing / Public Relations Services and "B" for Video Production Services. The proposers were given the option to submit responses for Section "A", Section "B" or both as outlined in the RFQ package. On August 31, 2015, the CRA received the following nine (9) responses to RFQ No. 15-05: 1. Charesse Chester & Associates, Inc. (A) 2. Blueprint Creative Group (A&B) 3. Eyeurbantv.com (A&B) 4. V.Records,LLC (A& B) 5. Jitter Flix (B) 6. Cocoachic, LLC (A&B) 7. Circle of One Marketing (A) 8. KVJINC Public Relations (Kimberly Jackson) (A&B) 9. Upscale Events by Mosaic,LLC (The Mosaic Group) (A&B) On September 9, 2015, a selection committee consisting of: myself, Cornelius Shiver, CRA Assistant Director, and Renee A. Jadusingh, CRA Staff Counsel met to separately evaluate the above -mentioned proposals, and have ranked the proposals as follows: Section A. Marketing / Public Relations Services 1. Upscale Events by Mosaic,LLC (The Mosaic Group) 2. Circle of One Marketing 3. Blueprint Creative Group 4. Charesse Chester & Associates, Inc. 5. Eyeurbantv.com ., 6. V.Records,LLC 7. KVJINC Public Relations (Kimberly Jackson) 8. Cocoachic,LLC Section B. Video Production Services 1. Jitter Flix 2. Blueprint Creative Group 3. Eyeurbantv.com 4. Upscale Events by Mosaic, LLC (The Mosaic Group) 5. V. Records, LLC 6. KVJINC Public Relations (Kimberly Jackson) 7. Cocoachic, LLC Based on the above ranking, Upscale Events by Mosaic (The Mosaic Group) was ranked # 1 for Marketing / Public Relations Services and Jitter Flix was ranked # 1 for Video Production Services. KEON 1-1ARDI3MON Board Chair BID TABULATION CLARENCE E. WOODS, 111 Executive Dizeclor SUPPORTING DOCUMENTATION Project: RFQ 15-05 Marketing, Public Relations and Video Production Services PROPOSERS "A" Marketing and Public Relations Services "B" Video Production Services KVJINC Public Relations (Kimberly Jackson) 140 129 Circle of One Marketing 241 N/A Upscale Events by Mosaic (The Mosaic Group) 273 185 Eyeurbantv.com 209 234 Cocoachic,LLC 118 111 V.Records,LLC 147 132 Blueprint Creative Group 240 244 Charesse Chester & Associates, Inc. 224 N/A Jitter Flix N/A 254 SOUTHEAST OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF MIAMI 819 NW 2°d Ave., 3' floor I Miami, FL 33136 Tel (305) 679-6800 I Fax (305) 679-6835 I http://www.miamicra.comIseopwora Selection Committee Scoring Sheet Project: Marketing, Public Relations and video Production Remises 61d Number. RFD, 1.5.05 "A" Marketing & Public Relations "s" Video Prodva€on Sep/fees Store Criteria RUNG Public Relations Circle of One Marketing The Mosaic Group Eyeurbantv.com Cocoechio,LLC V Records Categories 'A" "F3" "A" "8" 'A" "B" ^A^ "&" "A" "8" .A" "8" Quality of Suhmifial and Approach (max 45 Points} I l f� 1 5 l i O "T '^ j i •n1 r^ O �} /'� SO 30 } I5 /(� V } %� aG V s `� Expenence and points) {max 36 ^ O ao �O �y 3V 3o 3o 20 20 20 '0 40 References ( Satisfaction (max max I0 points) 4 0 l O 10 1 0 j Q l q 1 l O 10 Location (5 points) Agencies residing in SEDPW CR?. boundaries O O a — 0 0 5 J'y /\ 5 5 Budget (max 90) CI "4 0 5 6 I Total Score (max 100) 5a 5r'1 c1 fL - ct5 10 Q0 ?C) Li, 43 50 `-45 Stored by (print) Scored by (sign) : Date: Selection Committee Scaring Sheet Project: Marketing, Public Relations and Video Production Services Bid Number. RFQ 15-95 "A' Marketing & Peelle Relations `a` Video Prod ectlon Services Score Criteria Blueprint Creative Group Chares0e Chester & Assoeiates,tac. Jitter nix Categories "A" 13" 'A" "B" "A" "B" Quality of Submitka9 and Approach [max 45 po]rts) r7 / 35 _ 1 ' ' `-j Experience and pinti'ca5ons {max 30 3 O 0 /a .71J 3 G — _ Sons References! Client Satisfaction (max 10 points) l O 1 1 0 } 0 _ l 0 Location {5 points) Agencies residing in SEOFW CFA boundaries /ti LJ Q 0 /f [/ Budget {max 10) 10 I 6 - - 5 Total Score (max 100) a a) cdO (: 0 Scored by (print) Scared by (sign) Date: Selection Committee Scoring Sheet Project: Marketing, Public Relseens and Ndeo Production Services 61d Number: RFQ is -us "A" Marketing& Public Relations "e" Video Production Services Scare Criteria KVJ]NC Public Relations Circle of One Marketing The Mosaic Group Eyeurbanty uom Cocoachic.LLC V Records Categories .A. .B. .A. .H. "A. .g. .A. a .A. .$. Duality of Sub(max 45 and Approach (max 45 paints) (( # J 1 / 1 S b -�1 1- ,r- `J [ ` S 2-� 4o I O � F 1 v Experience and Qualifications max 39 points) Z— V ( V 3 D —y 3 0 3 D n o'erA 3 b 9-0llJ1 1` References! Client Satisfaction (max 10 points) L1 _ 1 O [ 0 i k V l 0 J 6 4 t 0 i V ( 0 Location (5 points( Agendas residing Of'l^l SECRAboundaries U f) O .r- b r V y.1 J\ r1 � Budget (max 10) g 2— 4 0 `— 1 U lb S C 6 t__/ �r r Total Score (max 100) I ,3 f !) l/ �, q S- Le c ( q b J ` 1 ` SO Lit �/ Scored by (pint): Scored by (sign): Date: Selection Committee Scaring Sheet Project: Marketing. Public Relations and Video Production Sen1Ces Bid Number: RF0. 1S-05 ^A^ Marketing & Public Relations Video Production Services Score Criteria Blueprint Creative Group Charesse Chester & Associates,lna. Jitter Flit( Categories Quality of Submittaland Approach (maz 45points}c--- 4 4cs--- I Q. it 1 j Experience and Qualifications (max 30 points) _ (` LJ 1 ( / 0 References / Client Satisfaction (max 10 points) 1 U 1 1/ \S I V I G i f lS Locafian (5 points) Agencies residing in SE4PW CRA boundaries }, u V Budget (max 10) ' `� Total Score (max 100) C/ \/ lic C Scored by (print) : Scared by (sign) : Cate: C___44+h p u ts„ Selection Committee Scoring Sheet Project Marketing, Public Relations and Video Production Services Bid Number. RFC, 15-05 "0 Marketing 11 Public Relation "tr Video ProdvNon Services Score Criteria KV.11NC Public Relations Circle of One Marketing The Mosaic Group Eyeurbantv.carn Cocoachio.LLC V Records Categories "A" _s. ..A_ .B. .��� _g.. A. 8. A. e. A. .D. Quality of Submit -tat and Approach (max 45 points) \0 ID 3D N'IPi Zik0 \Ca ZO 2t4 10 10 ZE) t� Experience and poinits)raliens {max 30 1 I. `�Ci ` I /�� 'V 4J "]��i 1,9 n Cep �7 Lr� } I (J 0 1 0 }"a References ! Client Satisfaction {max 10 points) a S ) Q j`J LA 10 \ O \ a 4 Q S lb (J Q S Q CJ Location (5 points) Agencies residing in SEOPW CRA boundaries ( }�r-� J j.N 1-� (� QP z'7 q- Budget(max f0)-y 1 Co Nip- 8 4 `� 2 Z Total Score (max f 00) A- 0 1.,-1 -1 ' N31P, e,� zt�� 01 I _ /L 2D 2-5 4, fc Scored by (print) : Scored by (signj : Date: at 1 Ok lc Selection Committee Scoring Sheet Project: Marketing, Public Relations and Vides Production Services Bid Number: erg 15-05 "A" Marketing& Public Relations "6" video Production servlc s Score Criteria Blueprint Creative Group Chatesse Chester & Associates,Inc. Jitter Rix Categories Quality of Submittal and Approach (max 45 points) :O 40 35 1 A Il•- 1 Ar 3') Experience and Qualifications (max 30 points) 2 O 2 n �c t� N 1 N\ A, D References !Giant SatlsfacGon (max 10 points) 1 0 1 b i0 NJN IPr 1 '� I1 } 0 Location (5 points) Agencies residing In SEOPW CRAboundarfes J !A N\P 2' Budget(max 10) g NI h 1 4 Total Scare {max 100) c_o - f --i a u,- I• 1 N 4 c NI 1 n I .. G} Scared by (prim): Scored by (sign): Date: «A„ Marketing / Public Relations Services Southeast/Overtown Park West Community Redevelopment Agency Request for Qualifications Marketing, Public Relations and Video Production Services RFQ Number 15-05 Response Opening August 31, 2015 at 11:00 AM Submitted by Upscale Events by Mosaic, LLC D.E.A. The Mosaic Group 405 NW 7th Ave, Fort Lauderdale, FL 33311 561.290.6739 Office / 866.711.0987 Fax Ann Marie Sorrell, President & CEO Monday, August 31, 2015 3,0 LETTER OF TRANSMITTAL 4.0 OUR CAPABILITIES & STRATEGIC APPROACH Our Capabilities Overview Market Research Media Planning Creative Strategy Campaign Development Cooperative Advertising Measuring your ROI Value Added Services SECTION A: Marketing/Public Relation Services Services at a Glance Community Survey Research Website Development Public/Media Relations Crisis Communication Plan Advertising SECTION B: Marketing Campaign Concepts Video Production Services Recommendations Post One Year Contract Period 5.0 COMPARABLE PROJECTS 6.0 EXPERIENCE AND QUALIFICATIONS Years in business Primary markets Mission statement Unique areas of specialty Samples of our Work Our Team 7,0 PROPOSED BUDGET 8.0 REFERENCES 3 5 5 7 10 14 15 18 18 18 18 18 19 23 34 3 5 2 Dear Members of the Committee, We are pleased to submit our letter of interestto offer Marketing, Public Relations, and Video Production Services for the Southeast/Overtown Park West Community Redevelopment Agency. Miami is in high gear with many new and exciting initiatives and the SEOPW CRA and Overtown area will need to be on the cutting edge and top of mind with a strong marketing, public relations and community communications program. The Mosaic Group understand your needs and brings a tremendous amount of experience in public relations, media campaigns, marketing strategies, branding, advertising, public involvement, corporate and government affairs, multicultural marketing, quantitative and qualitative research, digital marketing strategies and technologies, digital data analytics, crisis management, grassroots community outreach, and video production management. The Mosaic Group is a South Florida based, minority and women -owned business enterprise that was incorporated in 2005 and has served over 100 clients locally, regionally, and globally. We are a full service marketing, public relations, events management, and government relations firm with offices in Ft. Lauderdale and West Palm Beach, Florida. The Mosaic Group has teamed with Lesesne Media Group (LMG), a South Florida -based multi -media, film web TV and consulting company that produces movies, documentaries, corporate, events, political and governmental videos, as well as web TV programming in the South Florida community for more than twenty years. The Mosaic Group and LMG will capture photos and film images of various events throughout the year, to be used as collateral which can be shared with print and web media outlets, depicting the many positive, aspects of Overtown, and the people. Our team is comprised of a highly -qualified and seasoned group of experts. Our multi -cultural team of English, Spanish, Creole and Portuguese speaking communications specialists has over 160 years of combined experience in serving the diverse makeup of South Florida residents, businesses and tourists. Team Leader/Project Manager, Ann Marie Sorrell has more than thirteen years' experience in client relationship management, project management, branding, marketing, public relations, government relations, and event production. As President & CEO of The Mosaic Group, she has managed more than 100 campaigns and clients ranging from budgets of $10,000 to $2 million. Clients include The City of Fort Lauderdale NPF-CRA, City of West Palm Beach CRA, Riviera Beach CRA, Palm Beach Outlets, North Shore Medical Center, Minority Builders Coalition, and Palm Beach Opera to name a few. As you will see in our proposal, we offer the SEOPW CRA a solid match for your community's needs: Extensive experience marketing to residents of South Florida, over a three decades of combined professional experience and business acumen, familiarity with municipal clients, policy makers, government officials, private industry, and other interest groups; Hands-on experience in marketing and branding activities; A track record for conducting market research and economic analysis, marketing strategies that result in business growth; Strong assessment skills to identify customer needs, coupled with the flexibility to customize research, analysis, strategies and reporting, to meet the SEOPW CRA's budget and priorities; A keen understanding of South Florida municipal governments from: 3 • Attracting new clients and development in the region • Working in a broad spectrum of markets • Establishing relationships and accessing a national network of professionals, and participating in a wide array of municipal projects that have leveraged public investment and brought economic development to communities • A strategic approach to positioning the SEOPW CRA in terms of its competitive advantages • A reputation for collaboration, aligning goalsand leveraging the core competencies of key team members • Familiarity with government contracting and the need to act in the best interest of the public. In addition, it is no secret that our frontline team has direct access to media outlets locally, throughout the United States and internationally —allowing a more hands-on approach to organize, inform, and engage. The Mosaic team understands the sensitivity of providing Southeast/Overtown Park West Community Redevelopment Agency target audiences with timely information regarding initiatives, opportunities, events and activities. We believe our team encompasses the knowledge, experience, creativity, and innovation necessary to meet your objectives and exceed your expectations efficiently and effectively. We offer a firm commitment to improving the competitive position for the SEOPW CRA and a belief this can be achieved. We are excited about the possibility of working with the SEOPW CRA team and look forward to discussing this proposal with you in more detail. Thank you for the opportunity to win your business. Feel free to contact me directy at (561) 531-4046 or asorrell@upscalebymosaic,com. Ann Marie Sorrell President & CEO The Mosaic Group 561.531.4046 (Direct) asorrell@upscalebymosaic.com 405 NW 7th Avenue • Fort Lauderdale, Florida 33311 Phone: 561.290.6739 • Fax: 866.711.0987 • www.upscalebymosaic.com The Mosaic Group is a Florida Limited Liability Company with offices in Fort Lauderdale and West Palm Beach, Florida. 4 OUR CAPABILITIES The Mosaic Group's team is comprised of experienced, results -driven, creative, innovative, and well- connected individuals. Everything we do is driven by our tag line, Your Visibility Team. We know how to bring messages to a resident's doorstep or stakeholder's attention. Our expertise with multicultural markets gives our clients access to important minority consumers with the right media and the right message. What separates us from our competition is simple: we provide the total solution, a one - stop -shopping experience. We advise, direct, consult, plan, manage, organize, create, and coordinate ... we make it all happen, the way you want it to happen, efficiently, effectively and successfully. Our business is to make your job easier. This personal attention ensures that everything runs smoothly and seamlessly, with our capabilities limited only by your imagination and budget. Our proven communication strategies have yielded such results of attracting over 200,000 shoppers for the Grand Opening weekend and reaching a record breaking 1 Million shoppers/visitors within first three weeks of opening the Palm Beach Outlets; increasing the attendance of African -American, Caribbean and Hispanics in the 2014 season of Palm Beach Opera by 14% in four short months; and increased attendance from Palm Beach, Broward, and Miami Dade counties for the Hispanic Chamber of Palm Beach County's Annual Latin American Food & Wine Festival, taking it from 200 attendees to over 1000, making it a must -attend premier event; to name a few. Our success is driven by strategic partnerships with our businesses, residents, community agencies, civic and faith based organizations, community stakeholders, elected officials, and over 300 direct media contacts in the region. These partnerships ensures the success of our clients campaigns and initiatives. MARKET RESEARCH • Electronic feedback forms and e-surveys to evaluate interaction and experiences (In -House) • Direct mail response campaigns (In -House) • 10 seat outbound call center with AutoDialer software (In -House) • Focus Groups, surveys, rider evaluations (In -House and Subcontracted) • Quantitative & Qualitative Research Analysis (Subcontracted) MEDIA PLANNiNG The Mosaic Group performs media buying services for select clients in-house in addition to utilizing subcontractors and independent contractors on a per project basis Through our long-term relationships with various media representatives, we negotiate and develop cost effective .media plans. We also implement various methods of evaluating our placement including but not limited to: ARBF FROM RATINGS GS Market segmentation Media outlet programming statistics Cost - GRP (gross ratings points), CPP (cost per point), CTR (click -through rates), CPM (cost per 1,000) Value added benefits 5 CREATIVE STRATEGY The Mosaic Group has a simple eight step process to developing a creative strategy: 1. Learn about your vision, organization's positioning, and needs 2. Identify goals and objectives 3. Brainstorm 4. Research Target Market/Audience 5. Research Competition and Industry Best Practices 6. Develop marketing and communication strategies 7. Develop messaging, copy, and visual concepts 8. Present to client for input and review CAMPAIGN DEVELOPMENT UNDERSTAND & DEFINE During this phase, our team will work with you to learn about your vision, your organization's positioning, and your needs. We will conduct a SWOT analysis and identify goals and objectives. We will then create an action plan that uses sound marketing principles, while working within the confines of your budget. DEVELOP CAMPAIGN Next, your Mosaic team will create a campaign and/or plan of action to include appropriate target audiences and the development of measurable strategies and tactics. Upon receiving feedback from you, we will test and refine the campaign/plan. CAMPAIGN TESTING & EVALUATION We know how critical stakeholder buy -in is for our clients. Therefore our pre -testing efforts may include conducting research through focus groups, surveys, and interviews to obtain feedback and buy in from community residents and stakeholders. CAMPAIGN LAUNCH Once all aspects of project development have been covered, we will develop key messaging and complete the final product and launch the campaign. As a part of the launch, we will form strategic alliances with suitable partners and media. We will also keep an open line of communication with you after implementation to ensure we are in line with the budget, producing positive results and overall customer satisfaction. COOPERATIVE ADVERTISING The Mosaic Group is all about connecting our clients with co-op advertising opportunities to increase awareness, decrease cost, and create win -win collaborations. MEASURING YOUR ROI Measuring your ROI - The Mosaic Group understands the importance of getting a return on your investment. Our measurement tools include but are not limited to: • Stakeholder Ownership of the product • Number of stories about and/or involving Overtown and Historic Overtown • Impressions from various media outlets & publicity value ▪ GRP (gross ratings points), CPP (cost per point), CTR (click -through rates), CPM (cost per 1,000) 6 tracking • Electronic feedback forms and e-surveys to evaluate interaction and experiences • Website statistics • E-mail marketing Analytics • Social Media Analytics • Event Attendance • Direct mail response • Inbound Calls Statistics • Income generation tracking • Quantitative & Qualitative Research Analysis VALUE ADDED SERVICES: Design,economic development, grassroots community outreach, web and applications design, social media management, large and small scale print/collateral material production, content creation and management, scriptwriting & video production, editing management photography management, grant -writing, event fundraising, network systems management media measurement and analysis, volunteer coordination, ad -hoc workgroup/task force management, data and list management, mass mailing management, and back -office system design. SPCT1ON A: MARKETING/PUBLICETI N SERVICES SERVICES FOR YEAR 1 AT A GLANCE SERVICES TIMELINE Kick Off Meeting with CRA Staff Month 1 Research - Community Survey Month 1-3 Marketing & PR Plan Development Month 1-2 LIVE Overtown : Overtown LIVE Campaign Development Month 3-5 Website Development Month 4-5 Crisis Communication Plan Development Month 3-5 Promo Video Production Month 1-12 LIVE Overtown : Overtown LIVE Campaign Launch Month 6-8 PR. MARKETING, PROMO V!DEOS ADVERTISING, LAUNCH EVENT MA!NAGEM9ENT1 Post Launch Public Relations Month 8-9 Monthly Promotional Video Production Ongoing Monthly e-newsletter/social media updates Month 6-12 COMMUNITY SURVEY The Mosaic Group understands that having a better understanding of not only how to market but what to market to each target area is very important. Our goal is to design a survey of current stakeholders and potential stakeholders, manage survey implementation, tabulate results and interpret findings relative to campaigns. Mosaic has led this type of research for more than 100 clients nationwide including states, local municipalities, nonprofit organizations, foundations and universities. The Mosaic group can develop stakeholder surveys to give an in depth and objective snapshot of the views of Overtown. 7 Discover what the community wants todayl What issues currently affect Overtown? • What attitudes influence the stakeholders of Overtown? • What preferences matter at various touch -points while living, working, or enjoying Overtown? • How do preferences of working, living, or enjoying Overtown evolve with time? Survey methodology 1. Develop stakeholder surveys to explore community profile through psychographics and proxy questions in several key locations. 2. Segment results by key groupings such as work/live length 3. Identify barriers or opportunities to increase homeownership or new business creation. Recommended Market Research A. Random Telephone Survey Why: • Gain an understanding of perceptions of the community and various initiatives underway and planned. Include both residents and possibly residents of adjacent areas (t.b.d.) • Identify points of pride and perception challenges • Establish baseline measures to track change over time. • ldentify themes to inform strategies, campaigns, and messaging. • Understand factors influencing opinions B. Targeted Online Survey via Facebook Campaign/Facebook Community Page • To augment the telephone process we recommend creating an online survey that is promoted through a carefully targeted Facebook campaign utilizing the Overtown Community Page RESEARCH • Brand audit, economic development, community involvement process • Identification of key competitive benefits • Identification of brand touchpoints • Messaging: Positioning statement & Tagline • Design research & mood boards • Identify key corporate partnerships in the South Florida community to promote visibility • ldentify small and medium size businesses through Chamber affiliates to partner and promote campaign • Coordinate with local restaurants to provide samples, coupons or giveaways • Coordinate with local malls and other retailers to provide incentives • Expand existing community event campaigns. Optimize the program's reach and effectiveness • Create direct mail and digital material to share news of developments • Position an Overtown Street Team • Work with local public and private schools to plan/promote • Development of an Overtown Community campaign • Reach out to local media in order to generate news coverage of the promotion 8 WEBSI TE DEVELOPMENT • Provide CRA website improvements and integrate with other community partners • Develop LIVE Overtown campaign website • Integrate website with social media platforms • Build brand awareness to educate current and potential stakeholders through a consistent, long term strategic social media plan PUBLIC/MEDIA RELATIONS A strategic marketing plan would not be complete without a public and media relations component Our team is adept at building strategies that have an undeniable impact on expanding reach, drivint website traffic, generating interest in the brand, increasing community ownership, and enhancini stakeholder loyalty. • Create materials including media kits, annual reports, brochures, media releases, and newsletter that are in line with the agency's guidelines and the campaign's scope. • Design, produce and deliver collateral materials • Create media content for publications, editorials, newspapers and websites • Cultivate/nurture relationships with appropriate media outlets • Organize and facilitate press conferences, publicitytours, editorial board meetings and interviews • Identify speaking engagements for CRA staff • Craft timely, succinct presentations and talking points tailored to the ongoing campaigns fc CRA staff. • Define a comprehensive crisis communications plan, educate the entire CRA and staff regardin! crisis communication protocol and identify key spokesman/spokeswoman to represent th agency. • Develop a public speaking course for all upper -level staff to prepare them for speakin! engagements and media interviews for a variety of occasions. CRISIS COMMUNICATION PLAN The Mosaic Group will develop a proactive crisis communication management plan that is in -line wit the City's brand to implement in the event of an emergency. The plan will include a focus on legal ani media response. We will conduct two workshops to develop the plan. ADVERTISING • Radio, television, outdoor, print, digital, point -of -purchase and direct mail advertising material; • Manage and negotiate all media campaigns • Construct promotional copy and edits for all marketing material and campaigns • Create cost-effective advertising materials • Place public information displays on board as an informative tool for riders and advertisin+ opportunities • Evaluate and set campaign goals • Conduct post evaluation to review campaign success • Managing and reconciling advertising budgets • Providing quarterly media cost/rate targets for media buyers • Pay -per -Click campaign management using Google Adword 11AixKE_ l N G CA P [ G `, Theme: LIVE Overtown : Overtown LIVE iE .E A campaign that promotes Overtown's rich history, housing, economic opportunities, businesses, health and wellness, art and culture, entertainment, and more. Generate targeted marketing and outreach initiatives using the following strategic tools: • Direct Mail • Radio • Print • Outdoor • Digital • Mobile • Television • Multi -Cultural Outreach • Public Relations • Special Events • Communications/Collateral Materials • Website Promotion LIVE Overtown Focus: Housing, Business/Entrepreneurship, Health & Wellness, Resident Outreach and Engagement Overtown LIVE Focus: Art, Culture, Events,Tourists AMPLE BRANDS LI V RTOWN TOW* 10 'GIG GPEi y_ SAMPLE BILLBOARD 11 ANT TO SHOWCASE YOU IR COOI<i.NG SKILLS? INTERESTED N OPENING ARESTAURANT - OR LAUNCHTNG• `A FOOD TRUCK? AT THE THEHOSPITALITYANDCULINARY INSTITUTES:LOCATED AT:THE HISTORIO_ EBEN.EZER METHODIST CHURCH: S EEE 4ME110 N 8 :VIDEO P R� r# D u c LiF N S E VI t`Y'.h E w v_..e: �..��,. .sir . .ti..-.�� � �•, The Mosaic team has extensive experience in producing short captivating video shows that convey the desired message in a quick, entertaining and stylish format. Mosaic proposes to produce (5) promotional videos finished and ready for use in marketing and promotional efforts. These shows may include the following: 1. Message from the CRA Director- Overview, 2. Overtowns transformation 3. Overtown a reviving Cultural destination 4. Overtown - Ready for Business 5. Overtown Rich in Musical History Mosaic will produce (12) 1-2 minute monthly videos that will highlight various positive attributes of the city, residents, housing development, business districts, and cultural arts facilities, and key events that enhance and engage the community and visitors. These monthly video shows may include the following options: 1. Small Business success stories - ie: Italian Ice 2. Art Festival - Highlights 3. Folklife Friday - Cultural Impact 4. Art Africa Miami Arts Fair -Economic Impact on local Artists 5. Soul Base Mural Design by Chavis Davis "Town of Color" (profile) 6. Lyric Theater- Overtown Cultural Heritage Institute 7. Overtown Shopping Plaza- Business Economic Engine 8. Ribbon cutting & Grand openings 9. Construction of All Aboard Florida 10. New housing developments -Housing options minutes from Downtown 11. Dunn & Josephine Hotel - Cultural Icon open for Business 12.Theodore Gibson Park & Gymnasium -Keeping Overtown Young at Heart 13. Health Foundation -Focus on the Youth Mosaic staff will assist the CRA with the placement of all produced videos on the CRA website, social media sites, YouTube, and other applicable media outlets as a part of the services provided. Mosaic will be responsible for producing all elements of the videos, and will supply all of the necessary equipment to produce the finished videos, from outlines, storyboards, scripting, voicing, interviews lightning, B-roll to support interviews and script, shooting, lighting, graphics, animation, editing, coding, and authorized or original music tracks. The finished product(s) will be delivered in DVD, Beta and Web -compatible formats. All finished videos will be of broadcast quality. RECOMMENDATIONS POST 1 YEAR CONTRACT PERIOD An effective marketing and public relations requires a long term strategy and commitment. The Mosaic Group understands this and is prepared to work with the Southeast/Overtown Park West Community Redevelopment Agency to achieve your marketing goals and objectives beyond the current one year contract. Our recommendations include but are not limited to: 1. Continuation of website updates and management; promotional video production, public and media relations, and marketing 2. Follow-up on the community survey with ongoing research to gauge changes and trends as 14 it relates to perception, behaviors, and engagement 3. Develop and implement a robust grassroots community engagement strategy 4. Develop and implement a long term public relations strategy to include story pitches to local, national, and international media outlets; submission for national and international awards; outreach to bloggers, trade publications, and more. 5. Develop and implement an innovative social media program to include digital media advertising campaigns 6. Develop and implement an aggressive advertising and promotions campaign to promote the CRAs assets, programs, and initiatives 7. Increase the annual marketing budget by at least 40% to cover the recommendations above CLIENT A: City of Ft. Lauderdale NPF CRA CLIENT B: Coastal Construction CLIENT C: New England Development CLIENT D: Palm Beach Opera CLIENT E: City of West Palm Beach CRA CLIENT F: Coconut Grove Collaborative Development Corporation CLIENT G: Florida A&M University/Florida Department of Transportation CLIENT H: City of Riviera Beach CRA CLIENT A. CITY OF FT LAUDERDALE NORTHWEST-PROGRESSO-FLAGLER COMMUNITY REDEVELOPMENT AGENCY PROJECT: NPF-CRA Branding & Marketing Initiatives DESCRIPTION OF WORK: Branding, marketing, community outreach, public relations DURATION: November 2014 - Present CONTACT PERSON: Jeremy Earle, Deputy Director, Department of Sustainability • P: 954-828-6985 GEOGRAPHIC FOCUS: Ft. Lauderdale TARGET AUDIENCE: Residents of the City and Broward County, businesses, developers, community stakeholders, tourists, surrounding counties, and media RESULTS: Launch first Small Business Week Fort Lauderdale with over 50 participating businesses, launch of 8 new businesses, and over 500 new visitors; Developed new brand for Historic Sistrunk; New agency brand and Progresso Village brand development in progress CLIENT : COASTAL CONSTRUCTION PROJECT: Palm Beach County Convention Center.Hotel & Garage - $89 Million Development DESCRIPTION: Develop Projectwebsite and compliance software, community outreach, public relations, social media, local workforce outreach, training, and compliance, job fair coordination, community & stakeholder partnership development, collateral material creation, direct mail, e-mail marketing, radio and print advertising. DURATION: June 2014-Present CONTACT PERSON: Brian Lacusky, Sr. Project Manager ® P: 561-659-5819 GEOGRAPHIC FOCUS: Palm Beach County TARGET AUDIENCE: Construction workers, residents, construction trades and contractors, community stakeholders, and media RESULTS: Project is on track to meeting workforce goals of 60% unskilled and 40% skilled labor that 15 are Palm Beach County residents; forged strategic partnerships with Career Source, Urban League o PBC, Palm Beach State College and others to assist with recruitment and training. CLIENT C: NEW ENGLAND DEVELOPMENT PROJECT: Palm Beach Outlets - $200 Million Development Project DESCRIPTION: Project website development and management, community outreach, public relation: marketing, local small business and workforce outreach and engagement, job fair and small business workshops coordination, groundbreaking and grand opening coordination, collateral material creation social media, direct mail, e-mail marketing, radio and print advertising DURATION: June 2012-April 2014 CONTACT PERSON: Tom Carabine, Owner Representatives P: 617.966.4833 GEOGRAPHIC FOCUS: South Florida, Statewide, National, International TARGET AUDIENCE: Contractors and Construction trades, construction workers, residents, businesses community partners and stakeholders, tourists, and media RESULTS: More than 400 contractors attended each Contractor's fair; more than 1800 applicant: attended the Construction Employment Information fair; More than 5,000 applicants attend the Retai Employment fair; over 200,000 shoppers at Grand Opening weekend in February 2014; Reached ' Million shoppers/visitors within first three weeks of opening Phase I (Outlet Center); forged ongoinc partnerships with community agencies and media outlets. CLIENT D: PALM BEACH OPERA PROJECT: Do Something Different: Discover Opera Diversity Campaign DESCRIPTION: Developed the "The Do Something Different: Discover Opera" Diversity Campaign including messaging, marketing and outreach plan, and budget, Multicultural Marketing, Communit: Outreach, Public Relations, collateral material creation, social media, email marketing, radio and prin advertising, conduct audience/community surveys and evaluations, and assisted in writing and securinc a diversity in arts grant grant which was awarded ($150,000) to extend the campaign for 3 years - tota project/campaign value is $180,000. DURATION: December 2013-Present CONTACT PERSON: Ceci Dadisman, Director of Marketing & PR • P: 561.835.7550 GEOGRAPHIC FOCUS: South Florida TARGET AUDIENCE: residents, community stakeholders, African -American, Hispanic, and Caribbeai populations, media, children, families, students, young professionals RESULTS: Increased diversity and attendance at mainstage Opera by 14% in first four months; to date more than 1000 children participated and attended an Opera program for the first time; created buz: and awareness about the 2014 and 2015 season through social media, radio and print advertising, anc engagement of community and civic groups, faith based organizations, and schools. CLIENT E: CITY OF WEST PALM BEACH COMMUNITY REDEVELOPMENT AGENCY PROJECT: Event Coordination -Gospel & Arts Festival/National Black Business Month Reception DESCRIPTION: Launched Inaugural Gospel & Arts Festival and National Black Business Monti Reception; Event branding, marketing, public relations, community outreach, social media promotions email marlceting, collateral material production, event coordination and management DURATION: May 2014-Present CONTACT PERSON: Genia Baker, CRA Project Manager • P: 561.822-1437 GEOGRAPHIC FOCUS: Palm Beach County TARGET AUDIENCE: Corporations, government agencies, residents, community stakeholders, politica officials, and media 16 RESULTS: Both events executed successfully; hundreds in attendance for first year at both events; increased awareness of CRA projects and initiatives; increased media exposure; engaged and showcased several local businesses within the CRA, CLIENT F: COCONUT GROVE COLLABORATIVE DEVELOPMENT CORPORATION PROJECT: Development of a new Art District in Coconut Grove - KROMA DESCRIPTION: Marketing, Public Relations, Event Management of KROMA events and activities DURATION: October 2013 Present CONTACT PERSON: Jihad S. Rashid, President/CEO • P: 305.446.5150 GEOGRAPHIC FOCUS: Miami, Florida TARGET AUDIENCE: residents, community stakeholders, artists, businesses, and media RESULTS: Engaged community in arts projects; increased awareness of CDC projects and initiatives; increased media exposure; engaged and showcased several local artists and businesses. CLIENT G: FLORIDA AM UNIVERSITY/FLORIDA DEPARTMENT OF TRANSPORTATION PROJECT: Construction Management Development & Bond Guarantee Program DESCRIPTION: Marketing, community outreach, public relations, collateral material creation, social media, email marketing, site coordination, training, facilitation of the Construction Development Management & Bond Guarantee Program - $480,000 project DURATION: November 2012- June 2013 CONTACT PERSON: Sharma Barber, Project Manager • P: 850.212.9042 GEOGRAPHIC FOCUS: FDOT District IV - St. Lucie, Martin, Palm Beach, Broward Counties TARGET AUDIENCE: Genera! Contractors and Construction Trades RESULTS: Recruited, trained and graduated 16 participants - double the amount of participants from previous years and previous site coordinators. CLIENT H: CITY OF RIVIERA BEACH COMMUNITY REDEVELOPMENT AGENCY PROJECT: Public Market Pilot Program DESCRIPTION: Create and manage a Public Green and Seafood Market for the new Marina under development; Developed name, brand, messaging, collateral materials, social media, press releases, vendor recruitment & management, and event planning coordination for the Riviera Beach Market at the Marina, a green market designed to provide fresh produce and foods. DURATION: October 2012 — April 2013 CONTACT PERSON: Tony Brown, Executive Director • P:561.844.3408 GEOGRAPHIC FOCUS: Riviera Beach, Palm Beach County TARGET AUDIENCE: residents, community stakeholders, vendors, businesses, and media RESULTS: Engaged community in new development project; increased awareness of CRA projects and initiatives; increased media exposure; engaged and showcased several local businesses. 17 PAST PERFORMANCE & EXPERIENCE The Mosaic Group team consist of regional public & government relations, advertising and marketing experts based in South Florida with offices in Palm Beach, Broward and Miami -Dade Counties. The Mosaic team is comprised of a strategic group of experienced, well-connected and creative advertising and public relations professionals. Everything we do is driven by our tag line, Your Visibility Team. Our team serves a diverse array of government agencies, nonprofits and businesses in numerous industries throughout the country with a unique approach of combining traditional marketing, advertising, and public relations with new media, grassroots community outreach, reputation management, crisis communications, public information, issues management and advanced technology. We know how to bring messages to a resident's doorstep or stakeholder's attention. Our expertise with multicultural markets gives our clients access to important minority consumers with the right media and the right message. Our team provides and have provided local, regional, statewide, and national public relations, marketing and media campaigns for clients including the City of Fort Lauderdale, City of Miami Gardens, City of Riviera Beach, City of Pahokee, Palm Beach Outlets, City of West Palm Beach, Coastal Construction, Palm Beach Opera, Palm Beach County Housing Authority, Coconut Grove Community Development Collaborative, Florida Department of Environmental Protection, South Florida Water Management District, and Broward County Public Schools, among many others. YEARS IN BUSINESS The Mosaic Group has been in business for nine (9) years. Collectively our team has over forty-five (45) years running successful public relations, advertising, marketing and branding businesses in the South Florida marketplace. PRIMARY MARKETS The Mosaic Group is a regional public and government relations, marketing and advertising agency based in South Florida. Our team has offices in Palm Beach, Broward and Miami -Dade Counties. Through strategic partnerships, the firm has reach in domestic and international markets spanning the entire eastern seaboard from New York/New Jersey, Washington, D.C., North and South Carolina, Georgia, Florida, Brazil, Canada, Colombia, Puerto Rico, Haiti, the Dominican Republic, Jamaica, Mexico and China. PROPOSER'S STATUS The Mosaic Group (Upscale Events by Mosaic, LLC) is an independently owned small, minority and women -owned business with certifications from several government agencies including FDOT/FTA Disadvantaged Business Enterprise, State of Florida, Palm Beach and Broward County, Broward Health, Broward College, SFMSDC, Broward County Public Schools, and School District of Palm Beach County. The Mosaic Group is managed by founding partners Ann Marie Sorrell and Sophia Nelson. MISSION The Mosaic Group's mission is to build credibility and increase visibility for our clients. We strive to provide the highest quality of professionalism, customer care and innovative solutions. 18 UNIQUE AREAS OF SPECIALTY Media Relations • Digital Media & Marketing • Media Planning & Buying- • Crisis Communication • Advertising ® Branding • Corporate Communications • Government Relations • Public Involvement • Event Planning & Management • Community Engagement • Social Media Strategy • Quantitative & Qua itative Research • Digital Data Analysis • In -House SMS/Auto-Dial/Email Marketing System • Multicultural Marketing & Strategies • Grassroots Strategies • Video Production • Photography 25 OUR WORK t Flanr,F1Pff t eo NO1.1 n NI -Li Pr'9SRk NIS me'190 txcwcd +,kuu7z,nurt Peti gmlcrrtd... 84nd Gvann4eP,agnins R1a 0260ceregmhPm,' _- - heWrtlons Ar Muarm or B.ta..Nan JnneR.._ ',_&6n[s aR tloni Sid Nujtd'Ma¢gt+nxit ra. i9-Oh. oil i;rsr fiirnIic, h 31 Pals, Brach Cot.). L'elebr,,rra NATIONAL BLACKBUS]NFSS MONTTI .. Gny of SiresP'aGrr l{r+xrlrT.}'ar 1 Beadt:(kuulyMai or.: 3rusciILA T AY iOR. 'gyp¢ 39.m,inwasc-yiye.: llroughr to )au I,r "[HE MOSMC GROUP h parmcrship 16111 WEST PALM BEACH JUNE11,MI5 - FROM 9AMTO4PM-UNLACE HARRIET H MMEL THEATER 60BS.BOSEMARYAVEWESTPALMBEACH,FL33401 .- Paxe ov'9 ro$O dcerr cola, resume ordr_reses. The Constuciion Job Ik* Is FREE and openio the public. Soboonkociors w9l be seeeing appiconls for-filetGowwklg lmdes:mechantat, deokfca, plumbing, covpenpr . fire SFr Ver. drysvot snrcco. hrerfa"2Nshrhy, pofn9,g, Booing, and more. - -• More Into. GrB1561-9p7-08m F!, € MUSIC Jr !� ART/ FESTIVALue June 21 BLUM PARK SPRUCE AVE 6, 91 ST ST WEST PALM BEACH 3PM - 7PM_ FREE ADMISSION 'For artists, vendor, and sponsor Information, call TheMosaic Group 561.290.6739, r,' € c-RR tELPc, • PALM ITEACEI _ Outlets '«. F c� t✓ 4. a G' IL- JOB INFORMATION FAIR THE NEW PALM BEACH MALL IS IN NEED OF HUNDREDS OF EMPLOYEES! Tuesday, August 21, 2612 wines Park :R{t PRGRESISTRAT ION visit oevw.phoulleimall.cmn .soaf•OsIku,-I Erg] MR MAR( IN K.,M L S61.1;4.1249 !VtEERE4 BEACH MARKETATTHEMARINA Fresh ®'1A?FL0(.6 0 l ie @ 1,ocaL Saturdays 2:00 PM - 7:00 PM 4December 11, 2012 - Marc 9, 20131 200 E. 13th Street Riviera Beach, FL 33404 (corner of 13th Street e, Broadway) Locally Grown Produce • Seafood • Orchids • Fresh Flowers Bamboo • Piats • Raked Goods • Honey • Art & Crafts • ftaskets • Jewetry • Herbs 9 Spices • Dog Treats • Handmade Candles & Soaps • Live Mock • ChldrerG Activities And Morel s-U14e3eCAr€S�isa�e-. mule lnio caIIThelulosaic Group •a9067399'v Ir Wtn*rbcTd co In. ++ 19 M=.- rEktiniza HEvy topL P tj rdlfRIDF RUILbA'ttArf3 tEktidFROM INDi1L Lr4b t3EcOINEABu5INIE55OWNE1t s.,: .=,w,:,.,:,;".f Startup Weekend liTE N F ef,ati*.d er daif,S Powered by Gua31c for Enlrepreneurs •MAY 8-10 '2015 NQ'rTALKi AE.L r4CT1ON {RTUP WEEKFrNDFOR1'LAUCIERQALEI$AN OFFLEAL. IEiJT OF SNIAft BOSINES§-YYEE[ ORT Lpt, 9PRDALE REGISTER TODAY: www.SMALLBUSINESSWEEKFTL.com SiE I: '? i ' ':.-'rk-! u: qc. C"r_L:E,.'f..S53. LOCATION: Urban League of Broward County SE0 NW 27th Avenue • Fort Lauderdale, R. M 1 P1'o w N ISAt'S PROGRESSO VILLAGE DO.SOIM1ETHING DIFFERENT Join The Mosaic Group X162.3 for a Pre -Performance Reception Saturday, Ja nuary 17th 1 6PM Inside the Kravis Lobby on the MaIn Floor Photo Booth. Prizes and Cash Bar #MEETMEATTIIEOPERA #PBOBOREME n�ul ERA SMALL BUSINESS WEEK c'fale ((el./we, ,�) (lag Startup Ail Weekend .„,-.1-w.:„ Powered by [;vale ter Ert•epreneu•s fR1DpY-MAYsuNoav Big .2015 ARTUP WEEKEND FORT IAL ERDALE ISAN oFFICAL OF SMALL BUSINESSWEEK FORT LAUDERDAIE REG STER TODAY: www.SMALLBUSlNESSWEEKFTL.com LOCATION Urban League of Broward County 560 NW 27th Avenue • Fort Lauderdale, FL KROMA CA APPLICATION REOLIIREI EHTS 1. Provide your artist statement and description of art work 2. Submit your artist CV. resume and/or webslte • Note: must include email address and col! phone number 3. Provide portfolio or 3-5 images of your work AMENSILESs ELIGIBILITY Ca5n5ttedart5sts • watow eaGt oN Hate Arr*"''rmnuy6asedJn 2US • PartraAationInGrwef2us}io # m[scfrVentlY nalerirollsd,lnark_`_ fRt F5dy64fhemofltht Cad eldgrdm T I Ptn rannerderrdYe faille, 20 www.kromatniarni.com THE MOSAIC GROUP 2930 Okeechobee Blvd, Ste 207, West Palm`Seach, FL 33409 www.upscalebymosaic.con 1 PRESS RELEASE Media Contact: Ann Marie Sorrell E: asorrell©upscalebymosaic.com P: 561.531.4046 FOR IMMEDIATE RELEASE LEADING LADIES MAYOR JERI MUOIO AND MAYOR PRISCILLA TAYLOR JOIN TOGETHER TO CELEBRATE DIVERSITY West Palm Beach, FL I August 26, 2014: August is National Black Business Month. To celebrate National Black Business Month, The Mosaic Group, along with several business and community partners will host the 1st Annual National Black Business Month Reception featuring City of West Palm Beach Mayor Jeri Muoio and Palm Beach County Mayor Priscilla Taylor. The Reception will be held on Thursday, August 28, 2014 from 5:30pm-7:30pm at the West Palm Beach Lake Pavilion located at 101 Flagler Drive, Downtown West Palm Beach. This year's theme is "Partnering for Growth". Mayor Jeri Muoio states, "One of the most important jobs l have as Mayor is to do everything possible to help grow businesses in our city. Some of the most important contributors to our city's economic history have been, and continue to be minority owned businesses. While we may be acknowledging their success this month, no one knows more than me the critical role they play in moving our city forward 365 days a year." National Black Business Month is an annual initiative to increase the number and scale of African/Caribbean-Arnerican owned businesses in the United States and globally. 2014 marks the eleventh National Black Business Month, encouraging consumers and institutions to visit at least one black owned business on each of the 31 days of August. There are over 1.9 million African -American businesses, which encompasses seven percent of all U.S. companies. NBBM was founded by Frederick E. Jordon and John William Templeton in 2004. "We celebrate the extraordinary and everyday hard work of our African American business leaders in South Florida", states Palm Beach County Mayor, Priscilla Taylor. Staff from both the City of West Palm Beach's Purchasing Department and Palm Beach County's Office of Small Business Assistance will briefly discuss and highlight their respective initiatives to increase and improve contracting opportunities for minority businesses. "The City of West Palm Beach will be unveiling a new program, which will increase opportunities for minority and female business" says Frank Hayden, Procurement Officer. The National Black Business Month Reception will also feature live music by Saxophonist Al Johnson and DJ Kelvin Lee, gourmet catering by Creme De La Creme, and deserts by Hello Cupcakes, all Palm Beach County black owned businesses. Sponsors include The City of West Palm Beach, The West Palm Beach CRA, The Mosaic Group, and "2" SBW & Associates. Strategic partners include The Black Chamber of Commerce, Minority Builders Coalition, Black Village Voice, and Paragon Florida, inc. The event is free and open to the general public. For more information and to RSVP, call 561.290.6739, email events@upscalebymosaic.com or visit www.upscalebymosaic.com. 21 22 Florida's Dynamic Waterfront Community PRESS RELEASE FOR IMMEDIATE RELEASE MEDIA CONTACT Ann Marie Sorrell The Mosaic Group asorrell@upscalebymosaic.com 561.531.4046 RIVIERA BEACH CRA LAUNCHES A NEW GREEN MARKET WITH A FOCUS ON SEAFOOD Riviera Beach Market at the Marina Opens for the Season on Saturday, December 15, 2012 Riviera Beach, Florida — December 12, 2012—The Riviera Beach Community Redevelopment Agency (CRA) launches a new Green Market with a focus on seafood, fresh and healthy fruits and vegetables, and prepared foods. The inaugural season of the Riviera Beach Market at the Marina will open on Saturday, December 15, 2012 and run through Saturday, March 9, 2013. The market is located at the intersection of 13th Street and Broadway (immediately in front of the Riviera Beach Municipal Marina — 200 E. 13th Street. Hours of operations are from 2:00p.m.-7:00p.m. The Riviera Beach Market at the Marina is a prelude to Riviera Beach's Public Market (supported by the Palm Beach County Board of County Commissioners), which is a planned element of the Marina District South Redevelopment Project and a State designated full service public market that will feature fresh produce and foods, seven days a week. The Riviera Beach Market at the Marina will feature locally grown produce, fresh seafood, plants, baked goods, arts & crafts, jewelry, herbs & spices, pet treats, a pet friendly area, handmade candles & soaps, cooking demonstrations, live music & entertainment, children's activities and more; opportunities will also be provided for local non -profits to promote their causes. The grand opening will feature a ribbon cutting at 2:30pm and live entertainment by local Jazz Artist Islay Rodriguez, a virtuoso Cuban American guitarist performing from 4:00pm-6:00pm. Riviera Beach Market at the Marina will provide access to fresh, wholesome food choices to Riviera Beach families, will stimulate the local economy by supporting farmers and fishermen in or near Riviera Beach, and encourage visitors to discover the Riviera Beach Municipal Marina. "The Riviera Beach Market at the Marina will be without a doubt, the best place to get fresh, quality food at affordable prices in our area," said Shelby Lowe, Commissioner for the Riviera Beach CRA. Riviera Beach Market at the Marina is free and open to the public. Vendor spaces are available with special opening season incentives including a 10% discount for spaces reserved for the entire season. Entertainment booking and sponsorship opportunities are also available. For more information or to reserve your booth, contact The Mosaic Group at 561.290.6739, info@upscalebymosaic.com or visit www.rbera.com/greenmarket. ### About Riviera Beach Community Redevelopment Agency (CRA) The Riviera Beach CRA was established by the City Council in 1984 to guide the City in its redevelopment efforts and to eliminate slum and blight within the Community Redevelopment Area, The Riviera Beach CRA is well on its way to redeveloping Riviera Beach by fostering a entrepreneurial spirit, creating economic development opportunities and ensuring that all of its residents have access to a happy, healthy, and prosperous life. This is evidenced by Riviera Beach recently being recognized as a livable community by the International Livable Communities Awards Program (a program sponsored by the United Nations), moving forward with the Marina District South Redevelopment, the creation of the Riviera Beach Community Development Corporation and its work in the Riviera Beach Heights Neighborhood (painting, repairing and landscaping harries in the neighborhood and the creation of a Community Garden). __,_____�__ ��� � � 23 r rl ie sfon l 'isdentrels:; _ Master:4f Business Admau inistron • Nova Southeastern Bachelor13!a-clieirs of Science Degree, Healthcare Administration • . Florida A&M.Universiti - Basis for Ieani Sele0i.or: _ Statewide reVationships`with City,: County, State and'Federal elected Oificials Community; and Civic ' - Ctrgariizatidns,. and Loaders of diverse markets 'including'the African:= la.mencan Caribbean andi- Hispanic Communities. -- ' Focused on innovation creat.ivity,'and.complet-e customer satisfaction. Team player and initiator. • Experren[edeade� MarketinglPublie:Relatidns • 10 years Public involvement + b years Events.Managerrrent + 13years Government Relations +,4years EXPERIENCE Ms. Sorrell has more than 10 years of experience in marketing, public relations, business development strategies, and events management. She has managed a Florida based boutique marketing firm for eight years in which she oversee the day-to-day operations and serves as of Project Manager for most of the firms projects. Ms. Sorrell specializes in developing and implementing strategic marketing plans, building community alliances, and consulting organizations on maximizing the return on their marketing investments. Ms. Sorrell has a Masters of Business Administration degree from Nova Southeastern University and Bachelor of Science degree from Florida A&M University. PROFESSIONAL EXPERIENCE • Palm Beach Outlets Mall Development (New England Development & City of West Palm Beach — June 2012 - present), Public Relations, Event Management & S/M/WBE and Community Outreach —Ann Marie is responsible for managing the local preference and local hiring initiative by New England Development. This includes her team coordinating community outreach events (job fairs, small business workshops, etc). media placement, promotions, and public relations activities. • South Florida Water Management District (2007 and 2009, SBE Outreach Initiatives in Palm Beach, Broward, Miami -Dade, and Naples/Ft. Myers), Public Relations, Event Management & S/M/WBE Outreach — Ann Marie was responsible for the management of the South Florida Water Management Districts Regional outreach for the SBE Certification Program and District Office Procurement opportunities campaign. The purpose was to educate small and minority owned businesses about the new Certification program as well as inform them of upcoming procurement opportunities at each district office. More than 800 small business firms became certified and more than 1,000 businesses attending the workshops. • Florida Department of Environmental Protection (Statewide State Park Initiative, 2007), Marketing & Community Outreach Ann Marie was responsible for managing the marketing and community outreach for the Department of Environmental Protection "Let's Go Outside — It Starts in Parks Campaign". The campaign specifically targeted African American and Hispanic communities across nine Florida cities. Marketing strategies included media placements in targeted radio, print and online media outlets that focused on African American and Hispanic families. In addition to the media placements, a family photo contest was launched which included the distribution of more than 70,000 posters and flyers along with partnerships with local nonprofits, civic groups, fraternities and sororities, and faith -based institutions. The Campaign lasted 6 months. • ABC Extreme Makeover: Home Edition (Rainford Family - Riviera Beach, 2006) (Public Relations, Event Management, Community Outreach) - Ann Marie had the opportunity to work with ABC's Extreme Makeover: Home Edition to make a Riviera Beach family's dream come true by raising over $1.8 million in supplies, materials, services and financial contributions. Ann Marie and her team also managed over 700 volunteers per day for seven days. The Rainford Family received a new home, but the story ended in tragedy as Mr. Rainford died after only living in the home for 1 month. His dream of leaving his children with a healthy and comfortable home was realized before his death. 24 �'rofssiraa3 ivrenttals Bethune Cookrnan University• : BS,Pre Law/56ciologq Masters University of Alabarna "• . MS Criminology Tiieory. Doctorial (PHD) Walden University 5, PublicAdministration and Polity: r3asis#pr earri.eie 4ion : Project IVianagement; Personnel_ Management, Team Building and Training, Talent Recruitm ent:. Customer Satisfaction,. organization and Follow -Through, Relationship Management."' Ex rren ea i easier Proficiency in internet-based .research; word processing print layout; photo editing; "presentation and email programs Strong_iiiterpersonaII skills q Demonstrated superior-writings<ills;induding` experience writing op-ed's, press releases;: fact sheets and other media related materials a New Media expertise-= - - - EXPERIENCE Sophia A. Nelson is a life-long marketing, advertising and public relations professional having worked in the industry for more than 25 years. Sophia has worked on many accounts some which include Florida Department of Environmental Protection, The Florida Consortium of Urban League Affiliates, South Florida Water Mgmt District, Glatting Jackson/AACEOM, The City of West Palm Beach, Pahokee, Delray Beach and Riviera Beach, and as a managing partner for the Mosaic Group. PROFESSIONAL EXPERIENCE • Framing messages and developing materials for effective communication with the news media, the general public, • Developing, planning and leading communications strategies and calendars for organizing, legislative, contract, political, and other campaigns; • Conceive and direct media events based on natural and created news opportunities. Write news releases, background pieces, advisories, fact sheets and other news -related information as well as flyers and campaign materials; write and place op-ed's and letters to the editor; • Cultivate & maintain relationships with regional reporters and bloggers; • Develop talking points and member training materials for large scale organizing and grassroots campaigns; • Web and print communication program; • Provide communication support; • Developing email and web based campaigns; developing and supervising video and other mufti -media; • Provide advice and communications support for contract and organizing campaigns; • Train staff in using communications in the organizing model, designing and using print materials effectively, • effective use of web and email, including technical aspects; • Supervises vendors and contractors in printing, design, public relations, video and others. 25 +_ kss-�`' `i�� r "n`-`� y J f r 4 ':��# tom€ PrpTesspnai Credentials Masters:m Business Administrat#on and Finance Dowling College ' Bayls fo learn •Select:on •i `Marketing Communication (special focus on Hispanic Market) Strategy development: Corporate partnership davelopment:. Design and implement processes-for stakoder aware ness, engagement • and b.uy-inra to ensure the long tersustainability of the marketing plan and 1randing strategy, . x erten�er� to er _ 2S+years - Corporate Communications and Community Relations • Project Management! Strategy • Multicultural Marketing {focus on Hispanic Markots� EXPERIENCE A true maverick, Arminda "Mindy" Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America. EXPERIENCE Figueroa's prior work experience includes: Anheuser-Busch where Figueroa became the first woman to take charge of the Metro New York sales district for the company; later being invited as a Team Leader to join a special task, during a six-month stint in Mexico, to help evaluate a $1 billion investment in Corona Beer. At Scholastic, Figueroa was Project Director of Maya & Miguel, an award winning children's TV animated series, which premiered in the fall of 2004 on PBS KIDS GO! becoming the # 1 new show in the block. Additionally, Figueroa has a track record in the Telecommunications sector having lead teams both on the client and agency side. In 2007, L2L signed on client partner Ping Mobile, a text mobile company, to develop the company's multicultural marketing plan and new business development approach. These were early times in which text messaging was in its infancy and many marketers were skeptical. Figueroa successfully partnered Scholastic with Ping Mobile and tested the first ever text mobile campaign conducted by the company, supporting theirTV property and award winning show, Maya & Miguel. The campaign allowed parents to sign up to a contest, Paco Passport, where the winners would have the chance to win a family trip. The text test resulted not only in a new marketing channel for Scholastic but also, provided a baseline for subsequent campaigns involving text mobile campaigns. The CMO at the time, Dick Spaulding, dubbed Mindy Figueroa, the "text mobile guru" for Scholastic. Professionally, Mindy has been recognized by Diversity MBA Magazine as a 2012 Top 100 Under 50 Diverse Executive Leaders, 2012 Small Business Person of the Year and Chamber Hero by the Greater Fort Lauderdale; and El Diario/La Prensa as one of the 50 Most Influential Latinas in NY. She has also been quoted in Advertising Age, Billboard Magazine, Adweek's Marketing y Medios, Huffington Latino Voices, AGENC!AEFE, Miami Herald/ El Nuevo Herald, Sun Sentinel, Hispanic Business, among others. Figueroa is a frequent presenter at various industry conferences such as: The Harvard Business School Latin American Conference; Hispanic TV Summit, Billboard Latin Music Conference; and a frequent guest speaker at Fordham Business School and NYU's Stern School of Business and Continued Education. 26 Bss3 ,for T .ain.Selectton Marketing and.Communications Strategies • MulticulturalIMarketing £xperiencvcJ t,Wier Research and _consulting services -to the nonprofit sector with afocus on arts and culture • 20+ years EXPERIENCE For 20 years, Surale Phillips has provided research and consulting services to the nonprofit sector with a focus on arts and culture. Her research supports projects in building nonprofit organizational capacity, audience development and marketing strategy, community cultural planning, and program evaluation. Her research has been the foundation for projects supported by the National Endowment for the Arts, Wallace Foundation, James Irvine Foundation, Paul G. Allen Family Foundation, and several community foundations. Clients have included arts service organizations, united arts funds, regional and local arts councils, performing arts presenters, festivals, museums, theater, opera and dance companies, and symphony orchestras. Surale's presenting engagements have included Americans for the Arts National Convention, National Arts Marketing Project Conference, Pennsylvania Governor's Arts Awards, Southeastern Council of Foundations, Midwest Council on Philanthropy, Kentucky Arts Presenters, San Diego Commission for Arts and Culture, and the American Folklore Society. She served on the Montana State Arts Council Cultural and Aesthetic Grants committee for three terms until she located to South Florida in 2013. From 2005-2007 she served as Executive Director for Classics for Kids Foundation in Bozeman, MT. Prior to founding Decision Support Partners, Inc, in 2002, Surale was Vice President for Research and Administration with ArtsMarket for 10 years. 27 'PrCifesSibna1 •Cred4nti is _ f3a6helorof Fine Arts o Florida State University • Bass for Team Sale ion _ Extensive experience in marketing and managing interactive and traditional advertising campaigns -, for worid-class consumer brands, people_, places and things E.xper enceci Loader • Graphic Design.. 20 years Marketing ! 15 years Advertising•e'10 years Web Development & Content Management+ 7-years; Web & Mobile Aiapicationbevelopment,t 6 years Social & E_COMinerce Solutions o, 5:vears - EXPERIENCE One of the foremost brilliant graphic designers and serial entrepreneurs in South Florida, Michael W. Hall is truly a force of nature. As the Senior Managing Partner of famed design firm, MediumFour, Michael merges his passion of artistic expression with Design, Marketing, and more specifically, Brand Identity. Michael oversees MediumFour's vision of producing a higher level of design while directing and evaluating creative, structuring project plans, and executing the wishes of quite a reputable list of clientele. A proud Seminole, Michael earned his Bachelor of Fine Arts degree from Florida State University's School of Visual Arts. He has cultivated his artistic talents through various roles both the public and private sectors. Michael began his professional design career at P&P Design as a graphic designer and ascended into the rank of Art Director and Vice President. In 2006, Michael launched Shocase, Southwest Florida's entertainment and lifestyle magazine. With a talented staff of over 15, Shocase Magazine provided sales, events and marketing services to a diverse clientele. Michael's sole, successful endeavor would later provide unmatched opportunities in the world of graphic design. In 2007, Michael was named the Art Director of CITY LINK magazine, responsible for the conception, design, layout and coordination of editorial and creative artwork including the full roster of visual identity for CITY LINK. A serial entrepreneur and solutions -driven powerhouse from the age of nine, Michael has perfected the art of Brand psychology. This is evidenced in his innovative and unconventional design methods. Distinguished by its Marketing Energy DesignTM mantra, Michael exceeds every client's expectation by taking a holistic approach to brand identity. While most firms employ a segmented approach to design and marketing, MediumFour established an approach to address the needs of clients by the guiding principle of creating synergy among visual mediums since its inception in 2006. In addition to his thriving, noteworthy career, Michael commits his time, talents, and treasures to many worthy causes. Both Michael's professional and community work have been lauded by his designation as 'Who's Who of South Florida'. Michael holds memberships in Alpha Phi Alpha Fraternity, Inc., the American Institute of Graphic Arts (AIGA), Young Professionals Network of Miami --Dade, and the Young Elected Officials Network. Furthermore, he commits his resources to the North Dade Youth and Family Coalition. More recently, Michael founded the first Justice for Trayvon Martin Foundation (Justice TM). He played an active role immediately after the tragedy, creating a website with relevant information while vigorously acquiring funds to keep advocacy for the effort mainstream. Michael traveled the country to bring awareness to the Trayvon Martin case in hopes of shedding light on the Stand Your Ground legislation, with plans to mobilize civic organizations nationally to successfully champion the efforts of a ban on the controversial Stand Your Ground law. Michael's efforts to establish The Justice for Trayvon Martin foundation caused the issue to remain at the forefront of national, regional, and local media outlets and sparked a global movement for justice. Originally from Panama City, Florida, Michael is deeply committed to the South Florida community, where he is striving to shift the social scene for urban professionals. An avid painter and artist, Michael calls Ft. Lauderdale, Florida home. 28 € of § nal Cr a nT als Mechanical Ergineering, BS Fiorid`a A&M University .Graphic.Design, MA • Savannah College,of Art& -Design for Team -.5k1eC-tioi - - - Extensive experience and knowledge in graphic design and web Experien ed Lead Y Graph'rc:Deign 15 yearsWeb Development & Content Mana9ernent • 8 years;; • SE7 &Marketing ' 6 years Social.&.i= Commerce Solutions a 6 years -Web & Mobile Application. Development • 5 years Hosting-& WebServiceCepebilites » 12 years EXPERIENCE Dante' D. Fillyau is Managing Partner of MediumFour and a proficient webmaster and web -content manager. His eclectic interests from childhood propelled him first to earn his undergraduate degree in Mechanical Engineering from Florida A&M University, then his Master of Arts in Graphic Design from the acclaimed Savannah College of Art and Design. A love of math and his engineering experience spur Mr. Fillyau to approach each design and web project both spatially and visually, moving beyond a 2D framework. "Design is a creative outlet for me," says Mr. Fillyau. "As the main web designer, I get to blend art, design and technology." His background with magazines and agencies also fuel the nontraditional aesthetic he brings to corporate projects. Mr. Fillyeu's design and marketing career began with the launch of his own company, Baldpointe. While running Baldpointe, he was also Creative Director at The Marome Agency, where he translated client marketing objectives into comprehensive creative strategies, managing the print production as well as branding solutions for corporate and special events. As Graphic Designer at Shocase magazine, coordinated print conception and layout for the bi-monthly south Florida lifestyle guide. At MediumFour, Mr. Fillyau is presently responsible for overseeing the creation, development and management of all creative from conception to implementation for new and existing clients. He ensures that each project meshes with the clients' vision and is adept in developing creative approaches that align with clients' strategic direction and communications strategies. Mr. Fillyau is an active member of progressive organizations such as Alpha Phi Alpha Fraternity, Inc. and the Young Professional Network of Miami. Mr. Fillyau shares what elevates MediumFour above other agencies: "I take the time to do the research of trends for that industry or product, look behind the idea and combine the two to create something different for our clients." 29 •Professt nai - re ontia�s Bachelor. of -Arts Degree Communicationsi Minor in Spanish '... Florida State University Surnma Cum Oasis -Tor ireaM Selection Extensive experience in' managing_ interactive -and traditional advertising campaiigns for "world -class '. . consumer brands. . Passionate about merging technology and design -to develo•p engaging solutions and experiences._ ExPerfen ed fader Digital/Interactve Advertising s 10_years Traditional Advertising (TV, Print, Radio, DM) a"2 years- Proj— ct ManagerrientProduction e 8 years_ Community Development 1 year EXPERIENCE Ms. Stirrup has over a decade of experience leading award winning projects and performing in the disciplines of account management, project management, production and traffic. While working at Ogilvy & Mather and AgencyNet Interactive, which is now AgencyTen, she actively managed enterprise -level digital solutions for brands such as Slim -Fast, Promise Buttery Spread, Dove, Nickelodeon, Bacardi, Grey Goose, Island Def Jam, Ruby Tuesday, and Mike's Hard Lemonade. Upon joining La Comunidad, she expanded her experience as Director of Project Management & Creative Resource Manager by working to build the Project Management Department and establish processes for resource management within the agency. Ms. Stirrup also had the opportunity to lead all digital initiatives and delve into traditional media as well as the US HispanictLATAM market handling TV, print, radio, direct marketing as well as experiential projects for brands such as Volvo Cars, Converse, Time Warner Cable, Modelo Especial, Trident, and Corona Extra. Ms. Stirrup is now leveraging her diverse experience as a "strategic consultant and freelance project manager/producer. PROFESSIONAL EXPERIENCE • KROMA Art Space — Executive Producer. Ms. Stirrup was a key driver of the creative vision, mission and purpose of KROMA. She actively led the brand development process and secured vendors to execute the creative vision, marketing collateral and PR materials. Ms. Stirrup worked closely with real estate developers, The Barlington Group, and the Collaborative Development Corporation to manage quality control leading up to the soft opening of the gallery in December 2013. Ms. Stirrup also managed the marketing and PR efforts for the opening exhibitions. • Coconut Grove Heritage Tours —Executive Producer. Ms. Stirrup liaised with the Collaborative Development Corporation, Greater Miami Convention &Visitors Bureau and Black Hospitality Initiative to create a one - hour tour of the Village West enclave of Coconut Grove highlighting the historic landmarks and narrative of the early pioneers. • Coconut Grove Village West GMCVB Collateral — Executive Producer. Working with the Collaborative Development Corporation, Ms. Stirrup delivered content to be used for the creation of brochures that will be distributed by the Greater Miami Convention & Visitors Bureau to inform and attract new visitors to Coconut Grove. • 2014 Coconut Grove Art Festival — Executive Producer. Ms. Stirrup orchestrated the creative execution and production of the booth design and collateral materials that were distributed by booth volunteers at the art festival. As part of her role, Ms. Stirrup delivered design specifications to the vendors who were secured to produce the booth banners, flyers, etc. 30 Professianal Credentials Basis for'Teern •Seieciion " • Strategic Marketing; -Government Relations Crisis Management; Campaign .Management, m Comunity Affairs,•anclAdvertising " - - r";pOenceci Le der StrategicMarleeting, Government Relations,Crisis Management, Campaign Management, Community Affairs; arid Acivertising • 35"'years .; EXPERIENCE Mr. Mathis' career of more than thirty-five years has been a broad base of diverse experiences and unique opportunities combined with a foundation of unusual academic accomplishments. He provides the real- world skills from twenty-five years with the BellSouth Corporation plus a decade of private consulting in a wide variety of industries and disciplines. MEDIA EXPERIENCE Since retiring from BellSouth Corporation in 1996, his consulting work has focused on the fields of public relations, strategic marketing, government relations (both legislative & regulatory organizations), crisis management, campaign management, community affairs and advertising. His client base ranges from Fortune 500 companies (Sikorsky Aircraft, Philip Morris and Service Corporation International) to local hotels, law firms, developers & entertainment groups. He also has worked for a number of government entities including the Port of Palm Beach, the South Regional Transportation Authority (SFRTA), Palm Beach County Planning Building & Zoning Department, the Children Services Council, the Palm Beach County Convention & Visitors Bureau and the Workforce Development Board. With a three decade -long track record of working in the field of media relations, Mathis has been involved in more than 500 TV interviews, hundreds more radio interviews and talk shows and countless print stories at local, state and national levels. Much of Mathis' consulting work has been centered in the area of strategic marketing and media relations. He has undertaken complete image makeovers for business and government organizations. The results of these efforts have allowed organizations to establish dramatically improved rate structures, recover from crisis events and adapt to changing community and marketplace environments. His projects have included: the South Florida Fair, the Port of Palm Beach, the International Yachting Center, Noreen McKeen Senior Living Complex and Sikorsky Aircraft. In the rapidly growing field of crisis management, Mathis has been involved in some of the nation's most highly publicized legal cases. He has provided services to both corporate and legal teams for crisis situations in the legal services, healthcare, day cruising, aerospace and funeral services industries to name a few, 31 Profess trial Credentials '. :S U N:Y at PURCHASE c has s Far Tsar+ Selection To contribute_ expertise, drive for excellence and strong problem solving -skills to the field of Marketing/Public Relations and, business enterprises. - - .Experiiencet leaz3er Video, Copy Editor & Producer • 30years EXPERIENCE Woodie Lesesne is a multi -media pioneer whose career success spans two decades and has led cutting edge innovations in traditional and non-traditional new media. As President and COO of Lesesne Media Group Entertainment, Mrs. Lesesne has led dramatic transitions from print media to web TV and film. As co-founder and publisher of IN FOCUS Magazine, she guided the print property to an unprecedented 19-year success in the Miami Market, one of the toughest in the country. In the fall of 2012, Woodie led the launch of lesesnemediagroup. com, one of the first woman -owned and black -owned Web channels. The channel houses all original content. Mrs. Lesesne has received dozens of awards, including the 2009 Minority Business of the Year, state of Florida, the 2011 NAWBO Bravo Diversity Award, and the 2012 Producer of the Year, from CAMACOL (Latin American Chambers). In spite of Lesesne's many accomplishments, she states her greatest accomplishment has been raising her three sons and maintaining a happy and successful marriage of twenty plus years with business partner and husband Tony Lesesne. Her motto is "Live Love and Laugh a lot". 32 '?. ""`` �.n� :.,-'�`•r:3% -._+-` r "`_;"- .a. �a� r� - .. - .'."-trt*. '.sF�' ;'�: - a- =sr' .`� 4'rof ssional Credentials :Bachelor of Arts.in English/Comri-iunicati•ons + Jniuersity of Maryland Eastern 5haie_ s s far TOM Sef ctron . _ To contribute.expertise, energy, innovation.and creativity to"the field of the Entertainment business, education and business enterprises: - experienced Leader Video, Copy Editor & Producer a 30 years EXPERIENCE Tony C. Lesesne is the award winning co-founder of the Lesesne Media Group; a South Florida -based multi- media, film web TV and consulting company that produces movies, documentaries, corporate, events, political and governmental videos, as well as web TV programming. Lesesne began his career in 1983 at WPLG channel 10 in the Miami -Ft. Lauderdale markets. in 1994 he and his wife and partner Woodie launched the now award winning IN FOCUS Magazine and in 1997 was selected Minority Business of the year for the state of Florida. He was also selected as for the prestigious African -American Achievers award by JM Family Enterprises in 1997. Lesesne has several documentary, short and feature film writing, directing and producing credits under his belt including THE HIT MAKER, MIDTOWN CREW, BEACH BOY, 2 COPS AND A DOG, GENIES And the urban comedy FRAT BOYZZ. Tony C. Lesesne is married to Woodie Lesesne and is a proud member of Kappa Alpha Psi Fraternity, 33 Please see our proposed budget with three flexible fee options - an hourly rate per service, an overall blended agency rate, and flat monthly fee that is inclusive of all services Option 1: +CURLY rF_ Option 2: 5LENDt D AGENCY RATE SECTION A: MARKETING/PUBLIC RELATIONS SERVICES Project Management/Administrative $125.00 $150/hour ((g 138 = $17,250) Creative Design Content Development Website Development Public Relations Crisis Management Advertising Research TOTAL SECTION A Marketing/Public Relations Services $95 (@ 50 = $4,750) $75 (@ 35 = $2,625) $95 (@ 65 = $6,175) $95 (@ 25 = $2,375) $125 (@ 24 = $3,000) $95 ((gt 15 = $1,425) $125 (@ 60 = $7,500) $45,100 SECTION! B: VIDEO PRODUCTION SERVICES Video Production $125 (Q 272 — 34,000) TOTAL SECTION B $34,000 Video Production Services Indirect Costs / Contingency 2.5% _ $1,977 TOTAL 5EC`i lONS A & B S81,077 Option 2: =SLAT rJlC! THIY rE'E $6,833/month (All inclusive services) $01,996 (12 months) 34 City of Ft. Lauderdale NPF-CRA 914 NW 6th Street, Suite 200 Fort Lauderdale, FL 33311 Jeremy Earle • Deputy Director Department of Sustainable Development 954.828,6985 jearle@fortlauderdale.gov NPF CRA: Branding, Marketing, Public Re Special Events Management ations, City of West Palm Beach 401 Clematis Street West Palm Beach, Florida 33401 Jeri Muoio • Mayor 561.822.1400 jmuoio@wpb.org CRA EVENTS: Launched and Coordinated Gospel & Arts Festival and National Black Business Month Mayor's Reception; event management, event branding, marketing, public relations North Shore Medical Center 1100 NW 95th St Miami, FL 33150 Shana S. Crittenden • Chief Operating Officer 305.835.6103 Shana.Crittenden@tenethealth.com PATH TO HEALTH: Community Outreach, Grassroots Marketing, Public Relations Carbine & Associates/New England Development (Palm Beach Outlets) 27 Buttonwood Drive Andover, Massachusetts 01810 Thomas Carabine • Owners Representative 617.966.4833 tarabine@aol.com PALM BEACH OUTLETS: Community Outreach, marketing, public relations, events planning and management, workforce/small business outreach and compliance Palm Beach Opera 415 5 Olive Ave, West Palm Beach, FL 33401 Ceci Dadisman • Marketing Director 561.835.7550 cdadisman@pbopera.org PALM BEACH OPERA: Community Outreach, multicultural marketing campaign development and implementation, public relations, events planning and management, community partnership development, grant writing assistance 35 36 Southeast/Overtown Park West Community Redevelopment Agency Request for Qualifications Marketing, Public Relations and Video Production Services RFQ Number 15-05 Response Opening August 31, 2015 at 11:00 AM Submitted by Upscale Events by Mosaic, LLC D.B.A. The Mosaic Group 405 NW 7th Ave, Fort Lauderdale, FL 33311 561.290.6739 Office / 866.711.0987 Fax Ann Marie Sorrell, President & CEO Monday, August 31, 2015 37