HomeMy WebLinkAboutCRA-R-15-0023 Cover MemoSEOPW Board of Commissioners Meeting
June 29, 2015
SOUTHEAST OVERTOWN/PARK WEST
COMMUNITY REDEVELOPMENT AGENCY
INTER -OFFICE MEMORANDUM
T o. Board Chair Keon Hardemon
and Members of the CRA Board
Date: June 19, 2015 File: 15-00740
Subject: Resolution Authorizing a Professional
Services Agreement with SPINE3D, LLC.
From: Clarence E. Woods, III Nil— References:
Executive Director
Enclosures: Supporting Documentation; Legislation
BACKGROUND:
On February 23, 2015, the Board of Commissioners, by Resolution No. CRA-R-15-0170, approved and adopted
the CRA's amended budget; said budget allocated $200,000 for marketing services.
The attached Resolution of the Board of Commissioners of the Southeast Overtown/Park West Community
Redevelopment Agency ("CRA") authorizes the execution of a professional services marketing agreement with
SPINE3D, LLC ("SPINE"), in an amount not to exceed $85,000 from the aforementioned marketing allocation, to
perform 3D computer animation, visualization, and rendering services for the Redevelopment Area.
On December 29, 2014, the Board of Commissioners, by Resolution No. CRA-R-14-0070, authorized the
Executive Director to procure professional marketing services for the Redevelopment Area, including 3D video
conceptualization services.
On April 8, 2015, the CRA issued Request for Proposals ("RFP") 15-02 for 3D computer animation,
visualization, and rendering services for the Redevelopment Area. On May 12, 2015, the CRA received four (4)
responses to RFP 15-02. On May 18, 2015, a selection committee consisting of Jonelle Adderley, CRA
Marketing Coordinator, Renee A. Jadusingh, CRA Staff Attorney, and Brian Zeltsman, Director of Architecture
and Development met to evaluate the aforementioned proposals, and ranked the proposal received from SPINE
as the top ranked proposer. SPINE has been creating 3D renderings and animations of architectural
environments since 2000. Models created by SPINE include the Performing Arts Center, Design District,
Brickell Area, Biscayne corridor, and Centennial Park.
It is recommended that Board of Commissioners accept the selection committee's recommendation.
JUSTIFICATION:
Section 2, Goal 5, at page 11, of the Plan lists the "[p]romotion and marketing of the community," as a stated
redevelopment goal. Further, Section 2, Principle 6, at page 15, of the Plan provides that in order to "address
and improve the neighbor economy and expand economic opportunities of present and future residents and
businesses[,] ... [it is necessary to] support and enhance existing businesses and ... attract new businesses that
provide needed services and economic opportunities ...".
The Plan at page 128 also allows for the "... distrib[ution of] information regarding community redevelopment to
the community's residents, property owners, elected officials, and activists".
FUNDING:
$85,000 allocated from SEOPW Tax Increment Fund, entitled "Other Contractual Services" Account No.
10050.920101.534000.0000.00000. Said funds were previously allocated by Resolution No. CRA-R-15-0170,
and therefore, no new funding is being committed by this Resolution.