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HomeMy WebLinkAboutCRA-R-15-0005 BackupHeadliner Market Gr011p, Inc. Southeast Overtown/Park West Community Redevelopment Agency 1490 Northwest 3rd Avenue Suite 105 Miami, FL 33136 Dear Sirs: Headliner Market Group Inc's overall mission for the 5th Annual Festival in Overtown, is to promote and celebrate the rich history and culture of the community, through the • re-creation, planning, coordinaanO tion d presentation of the vertown aviusic or Hru Festival. Last year we believe we accomplished a major fete for having the highest overall attendance. For 2015 we will again duplicate and feature national recording acts, more local visual artists' participation, as well as NBA and NFL teams/players We had a fabulous Youth Zone which we plan to expand and promote in an effort tc draw out even more families. Support from the colleges and local museums proved tc be very key and we again plan to have their involvement. 2015 will prove to bring even more shine and attention to the Overtown community. We are requesting funds from the CRA in the amount of One Hundred and Fifty Thousand ($150,000.00) Dollars to support the Overtown Music & Arts Festival which will take place on July 25, 2015. We have increased the budget to increase oui marketing efforts as well as expand the festival accommodations and offerings to the festival goers. We have included a full detailed breakdown of the 2014 hard cost incurred and keep in mind that there are many areas which we feel we can improv€ upon given a larger budget. Everything will remain the same as last year however, WE want to expand the festival zone to include NW 2nd Avenue as well. Every aspect of the Festival has been carefully thought out in an effort to celebrate .JVC111.1 1! S 1I1.11111SLVI V [111u1 Lu1LuLe. 111C g'V[ll 1Vl 1111S 'yt alb 1 Sill di 1N. • To shine a positive light upon the Overtown community; • Promote and stimulate economic development; • Showcase history, culture, music, and art; and • Create excitement and motivation for the community We are requesting that the CRA provide funding for this project because at the heart of this Festival is a fervent desire to bring Overtown out from under a cloud of darkness and into the light. Overtown has a rich cultural and music history that should be celebrated and highlighted which is what this years' Festival will strive hard to achieve with the support of the City of Miami and the CRA. 1029 NW Avenue / Miami FL 33136 Phone.•(786)529-4586 Email.©vertoivnMusicArtsFestivalegmail.com Headliner Market Group, Inc. ORGANIZATIONAL HISTORY Headliner Market Group, Inc. (HMG) is a premier marketing and promotions company. HMG was founded for the purpose of creating a resourceful and reliable company with the knowledge and expertise of party planning and coordinating special events. The company strives to provide creative, cutting edge events that establish HMG as a dominant force in the nation. HMG designs and produces exciting high profile one -of -a kind events through the combination of service, superstar celebrities, athletes, trendsetters and taste makers. We create innovative events while providing quality services to clients and consumers. Hard work and commitment has allowed HMG to rise to elite status while creating the highest in attendance record, star studded urban and/or crossover events in the nation The HMG team is comprised of individuals with diverse backgrounds which include marketing, public relations, real estate acquisition, fashion, film & television, music, media, legal, hospitality, and restaurant management. Our plan for this years' Festival will be to not only promote and target all residents of Miami Dade, Broward, and Palm Beach counties, but target other cities within and outside of Florida to increase tourism. We believe that by broadening the target audience reach we can potentially bring awareness and attention to a community that is rich in culture thereby resulting in an economic upturn for Overtown. While we have not yet finalized the 2015 musical performance line up, our plan is again to feature Gospel and R&B. The funds received will help to cover the costs of city services (fire; police; waste), musical performer's fees, including but not limited to transportation, hospitality and backstage rider requirements, on -site accommodations benefitting festival goers, and marketing/ advertising. Thank you in advance. Regards, ya4.2444. Michael Gardner President 1029 NW,3 d Avenue / Miami FL 33136 Phone: (786)529-4586 J Email' OvertownMusicArtsFestiva]egrnailcom 2014 Overtown Music & Arts Festival The spirit of Community permeated through the Overtown Music and Arts Festival(OMAF) on Saturday, July 19, 2014. Produced and curated by Headliner Market Group(HMG), the 2014 Festival had the highest attendance at approximately 5,000 festival goers. The entertainment lineup featured a mix of bold names such as Teedra Moses, Jaguar Wright, R&B singer Case, Sebastian Mikael, TV One's R&B Divas star Keke Wyatt and Grammy nominated soul singer Raheem Devaughn who closed out the day with his awe-inspiring performance. The artists were backed by South Florida's own Deep Fried Funk band and Mr. Larry Dogg performed a stellar tribute performance to Frankie Beverly & Maze. 'JJ1JYfI NIU;I!..110 AO P�gla:pleinniY le. The Youth Zone @ Overtown Music & Arts Festival Teens Exercising Extraordinary Success (T.E.E.S.) and The Green Family Foundation created the FIRST EVER Youth Zone at the Overtown Music & Arts Festival. This area exclusively served the youngest community resident and festivalgoer's. T.E.E.S. provided all youth zone participants with book bags filled with an official festival t-shirt and toiletry items. A local biker group, One Fist Ladyz also provided free book bags filled with school supplies. Finally 103.5 The Beat hosted the Youth Zone stage and provided a board game tent filled with giveaways. Zti MEDIA COVERAGE ONLINE The festival's website had over 65,000 hits. TELEVISION HMG created a spectacular commercial which was broadcast on Comcast for 30 days. RADIO HMG had an extensive heavy radio campaign with Cox stations, Hot 105 and 99 Jamz in addition to promotional banners on their website. They also hosted a "live remote" from the location in addition to their on -air personalities co -hosting various segments of the concert. PRESS iami 1cra1b Posted on Fri. Jul. 19. 2014 Festival sets out to put a positive spin on Overtown By Jeffrey Pierre The Miami Herald Overtown: for locals. the name can instanfry paint a picture of poverty. alma and dilapidated properties The frequent headlines with words Ifke -shooting" or 'killing' don't help the neighborhood's image. either. But !halt not the Ovedown that Michael Gardner. CEO of Headliner Markel Group iHMG). wants people to see. He is inviting locals and non -locals alike to the downtown Miami neighborhood Saturday Ior the annual Overtown Music and Arts [auwvr ei rw,l.R eat. Festival, formerly known as the Overtown Rhythm bJ Clue 1 1.0retea nesdr,,er Mika/ Gs, CM WARM and Arts Festival.. Oardnw s birthday earl.. nos rear While this is the fourth year o1 the festival. it is the first year Gardner and HMG are quarterbacking the project. -When you think of Overtown al the present lime. you only think a1 the negative. but it's rich in culture.' said Gardner. 40, who took on the project after being introduced to the idea by the City Commission 010 months ago. The Overtown of earlier decades was a renowned black neighborhood tilted with restaurants. grocery stores. barber and beauty shops. tailors. doctor and law offices, a milliner. local insurance agents. and even a soda water bottling lactllty called Cola Nip — all black -owned and operated. For blacks. Ovellown. the -Harlem of the South." was once a beacon of elide. hope and cppartunity. All that changed during the 1960s with construction of Interstate 95 and Interstate 395, winch sliced through the neighborhood, its overpasses lowering over its homes and buildings. Property values sank, and Overlown lost its prestige. Gardner. known for making LIV Night Club one 01 Miami Beach's mast.successful clubs. took an the task of promoting and overseeing the music festival with a vision al reinventing "Miami's 4tt11e Broadway:' another nickname Overtown once held. The festival is scheduled to take place from 11 a.m. 10 7 p.m. Saturday on Northwest Third Avenue between Eighth and Vith streets. in the heart of Ove1Own's business district. Gardner and HMG say they are bnngmg in a lot 01 big names from the R&B, soul. gospel and gazz scene t0 the festival, naludmg Raheem DeVeughn. Koko Wyatt and Sebastian Mikael. 1r_10118.,,ut http://www.miamiherald.com/news/local/community/miarrm i-d a d e/midtown/article 19755 20. ht m I rrq>v, a.frwt .� Love Life and the 411 for August 2014 61' F.adGAranr Cund l233Zp14 15'f0 Miami Soul's Jill Tracey puts you in the know for this month A had doesn't sing because dhas an answer. it sings because it has a song...' Maya Angelne BlackOird Ffy You could bear itinthe palings of -Hello mysister. Well. good day. mybrother and see linthe smiles of children playing tearlessly. Oral indeed the city had a song at the kitkoll of the 1st Annual Overtown htilsic and Arts Festival. Meantime ManoltrgGTcup and House of Wings along *nth Commesiater Keon Hardemoa spearheaded the daylong tamed and Kids Zone along NW 3rd Ave. in Historic Overton leatudng Grammy noimaged artists like Raheem DeVaughn, Keke Wyatt. JaguarWdght. Case and nwtcomerSebastian Hamel. ttip://www.ntianit.con>/print/34] I l6 LIFE! maw.** tort Music festival gives new perspective to Overtown a nw MIAOW . ... n.. . 11. SAX Wri1r tM6....4 l..e.. d%±.1!W°•a.aL+^ M..s,.S An. r..wd • 4,.a4w .»t e4 e..w.. m4 J,. 1..., a atfa A. Ire Ha ..tor-16. Fa . eW a er..1 Mom'. IL�4®. -i1.e 44. nth n.we MW d. Nair.. Ito wnh a S:w Flf d. Snarl, er» 14. W ....mi. IN.. 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M oral 51, ., .. flep, e..J:' Minn .v4 ,.. bsr l.r lrrvrY rA .. as M1r H.e.J filarta It. 4. k.mJ . Frtles. Rdwne ▪ OVERM RR, PAGE http://dieita (commons.fiu.edu/cgi/viewcontent.csi?article=1012& context=student newspaper ,tom fitgm.com Life With Overcown9 Music Festival. comes a new perspective on the neighborhood http://fitism.com/2014108/01/409381 ESS *Lnnli • Aln,Ic Cn1.,larie Prinl Vets i.11 III /blues.nuam1110N iryx.x,ardrrn,•I:Weil a141n711 MO St H-n11Mlr•tCu Overtown Music & Arts Festival: "This Big Annual Event Will Expand Like Calle Oeho" By .Jacob Kate! Published Pli., Jul. 1a 2014 nt 8:oo AM ltert Rrke NFNn Al thr o.ermmtt G..1. Among the great American capitals of black culture, the Magic City has always been a beacon of music, art, and hope. But ♦ otl wouldn't necessarily know it by consulting most of the supposed scholars on the subiect. They'll talk for hours about Chicago blues, I'Y1" Orleans jazz, the Harlem Renaissance, and so-called'•I..A. race music." but Miami has largely been left out of that national conversation. Thankfully, the Overtown Music & Arts festival will pay homage to that rich, ton -often untold legacy. See also: Rahe ern Il el'uughn on Rktir n2olc "I!'s L1ll_to_jsjp_1ice to ir.egry argiir http://blogs.miaminewtimes.com/crossfade/2014/07/overtown -music-festival interview miami 2014.php?print=true Overtown Music & Art Fest: Reviving A Historic Town lau,tlnlnete :9t1 1PX eM In daa bank 9rided a Me..M heat JY. en IM1. .p Xr.., p..mwn.bra 6 Arts N.,. FYYb Lml!td YI1IPw 9XI..e1dlm.IrM1y blxL rrvwrmmi.t Axa.wngnw .m dr.rwnrdrne. 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Serrex rx.r 4aa 11r.rr YertNe1 rnrm,an.r a rka., amen bare leader X RBI m.amnY-....seer A wan Hn.nd aethna• Ix Caen r vlwlan and W F e TuWX: Tod. to tom sv.I My Nldbp In Oa &Vet Cava. .F'Ltb &ad..W' lrlbr Wt lef¢...00.xx thnte %bat 1, 1.9:3 M forier WSRe pp. monk the 4.k Mate 1,v9g.la+e, n.SfwV char stem„.. P a/ X.anTe.NCt Mum, Wilt mkthdalle MLbtlburanell Chou w'ah coax by au by, Fnad Fu,n band http ://www. co o km i xm i ngl e. com/wiggle-toes/ove rtown-music-art-test/ FESTIVAL DEMOGRAPHICS ■ Female ■ Male ■ African American ■ Latino " Caucasian • Mixed Race ■ Masters Degree ■ Bachelors Degree Associates Degree • High School Diploma 25-34 yrs 35-44 yrs 45-54 yrs 55-64 yrs • No answer ■ Over $65k ■ $45-65k $25-45k ■ Under $25k ■ No Answer HEADLU NERMARKETGROUP Headliner Market Group (HMG) is a premier marketing and promotions company. HMG was founded for the purpose of creating a resourceful and reliable company with the knowledge and expertise of party planning and coordinating special events. The company strives to provide creative, cutting edge events that establish HMG as a dominant force in the nation. HMG designs and produces exciting high profile one -of -a kind events through the combination of service, superstar celebrities, athletes, trendsetters and taste makers. They are best known for creating the hottest event in the nation, LIV on Sunday at the Fontainebleau Hotel. We create innovative events while providing quality services to clients and consumers. Hard work and commitment has allowed HMG to rise to elite status while creating the highest in attendance record, star studded urban and/or crossover events in the nation. The HMG team is comprised of individuals with diverse backgrounds which include marketing, public relations, real estate acquisition, fashion, film & television, music, media, legal, hospitality, and restaurant management. SUPPORTING DOCUMENTATION The Youth Zone @ OMAF Headliner Market Group tapped Teens Exercising Extraordinary Success, a local nonprofit, to produce the first ever, Youth Zone at this years' Overtown Music & Arts Festival. The Green Family Foundation was the Presenting Sponsor of the Youth Zone. Nikki Kancey, Founder of Teens Exercising Extraordinary Success stated that "it was important that an area be created to serve the youngest community residents and festival goers and Headliner Market Group allowed us the opportunity to bring the vision to reality by designating an entire area of the festival to exclusively serve our children". The youth and even parents were definitely engaged and occupied with a full day of activities ranging from Arts & Crafts, fitness, literacy, and dancing. HistoryMiami and The Center for Literacy & Theater created arts & craft zones, while Candy, a local author from Child of This Culture engaged children in reading activities from the book, What Is Hip Hop, coloring time, a graffiti art class, and classes on break dance moves. Families were treated to live performances by Gravity Dance Troupe and break dance crew, Flipside Kings. Florida International University Herbert Wertheim College of Medicine taught short exercise classes, provided face painting and taught the children how to make vegetable face masks with poster paper. Absolute Fitness hosted fun fitness classes while Fully Involved Miami hosted Rapid CPR demonstrations. RTGroup hosted an enormous obstacle course bounce house for the older youth and one exclusively for toddlers while volunteers from Wells Fargo assisted with the many fitness contests such as sack races, hula hoops, and a special visit from Team USA Double Dutch. Miami Dade Public Library rolled in with their mobile library on wheels where parents and children could read and sign up for a library card. T.E.E.S. provided all youth zone participants with book bags filled with an official festival t-shirt and toiletry items. A local biker group, One Fist Ladyz also provided free book bags filled with school supplies. Finally 103.5 The Beat hosted the Youth Zone stage and provided a board game tent filled with giveaways. More information and pictures may be found at www.TeesMiarni.org SUPPORTING DOCUMENTATION The Overtown Music & Arts Festival Pays Homage To The Rich Cultural Heritage Of Overtown The spirit of Community permeated through the Overtown Music and Arts Festival (OMAF) this past weekend. Produced and curated by Headliner Market Group(HMG), the OMAF is positioned to become one of the most anticipated outdoor festivals within the South Florida landscape. The community of Overtown welcomes its visitors to celebrate the cultural menu of Overtown's rich and diverse ingredients. City of Miami Commissioner, Keon Hardemon, and the Southeast Overtown Park West Community Redevelopment Agency (SEOPW) recognize the characteristically enterprising Overtown all year long. They brought in HMG to capture all the elements they're known for when they produce events for their A -list clients. The OMAF provided a backdrop of economic empowerment through music, arts, food and the cultural pride of Overtown. The entertainment lineup featured a mix of bold names such as Teedra Moses, Jaguar Wright, R&B singer Case, AME Bethel, Dwight Moment & Symphony, Deanna Butler, Born 11 Serve, Sebastian Mikael. Favorites like singer and TV One's R&B Divas star Keke Wyatt and Grammy nominated soul singer Raheem Devaughn — who closed out the day with his awe-inspiring performance — were also in attendance. The artists were backed by South Florida's own Deep Fried Funk band. Larry Dogg's performance tribute to Frankie Beverly & Maze had the crowd singing along with him. The festivities continued throughout the day with music powered by DJ A Fly Guy and special guest hosts, Felisha Monet, Shelby Rushin, Larry Dogg, Hot 105's Jill Tracey, and Miami Heat's Jason Jackson. The audience was treated to an impromptu poem performed by spoken word artist Rebecca Butterfly Vaughn. Her Soapbox Conversation talked about the missing girls in Nigeria and letting the children down. The piece ended with the importance of following your dreams and what dreams mean (Desired Reality Eagerly Awaiting Manifestation). Commissioner Keon Hardemon sponsored a 3rd Grade Essay contest "If you had one million dollars, how would you use it to better Overtown?". He presented the winners at OMAF. 1st Place- Naj eh Jones -Apple Ipad mini 16GB, 2nd Place -Mark Mayorquin-Amazon Kindle Paperwhite Read with Special offers and 3rd Place -Michael Harris- Apple iPod nano 16GB. Commissioner Hardemon also presented Headliner Market Group with a proclamation for their efforts in highlighting the positive foundation that Overtown has despite what is always reported in the news. "We are elated to be a part of the rich culture that defines Overtown and we're looking forward to doing our part to inspire and uplift the community, and ensuring that the unique narrative of Overtown continues to grow." states Michael Gardner, CEO of Headliner Market Group Guests in the VIP lounge were treated to special cocktails appropriately named "The Headliner" and "The Towner" courtesy of Ciroc & Bai Drink. Spectacular Birds of Paradise centerpieces finalized the ambiance in the VIP Lounge courtesy of Flowers By Grace Festival sponsors include: City of Miami District 5 Commissioner Keon Hardemon, Southeast OvertowniPark West CRA, Hot 105, 99 Jamz, House of Wings, Comcast, The Greater Miami Convention and Visitor's Bureau, and Miami -Dade Economic Advocacy Trust. Overtown Music Arts Festival July 25, 2015 EXPENSE AMOUNT CITY SERVICES/REQUIREMENTS FOOD & BEVERAGE INSURANCE MARKETING PRODUCTION COSTS PROFESSIONAL FEES SECURITY TALENT $ 24,000.00 $ 8,000.00 $ 800.00 $ 38,000.00 $ 38,000.00 $ 4,500.00 $ 4,000.00 $ 43,180.00 .TOTAL $ 160,480.00 Line items are approximate 1/12/2015 Detail by Entity Name LORIDA DEPARTMENT ©F STATE !VISION OF CORPORATIONS 1jz Detail by Entity Name Florida Profit Corporation HEADLINER MARKET GROUP, INC. Filing Information Document Number P03000099796 FEI/EIN Number 200359403 Date Filed 09/08/2003 State FL Status ACTIVE Last Event REINSTATEMENT Event Date Filed 03/06/2012 Event Effective Date NONE Principal Address 129 NW 3rd Avenue MIAMI, FL 33136 Changed: 04/30/2014 Mailing Address 1029 NW 3rd Avenue MIAMI, FL 33136 Changed: 04/30/2014 Registered Agent Name & Address GARDNER, MICHAEL 1029 NW 3rd Avenue MIAMI, FL 33136 Address Changed: 04/30/2014 Officer/Director Detail Name & Address Title PD ARDNER, MICHAEL 1029 NW 3rd Avenue MIAMI, FL 33136 http://search.sunbiz.org/Inqui ry/Gorporati onSearch/SearchResultDetail?i nqui rytype=Enti tyN am e&di rectionType=lniti al &searchN am eOrder=H EAD LIN ERMAR.. 1/2 1/12/2015 Annual Reports Report Year ''012 J13 2014 Document Images Filed Date 03/06/2012 04/30/2013 04/30/2014 04/30/2014 -- ANNUAL REPORT 04/30/2013 -- ANNUAL REPORT 03/06/2012 -- REINSTATEMENT 01/26/2009 -- REINSTATEMENT 05/14/2007 -- ANNUAL REPORT 12/11/2006 -- REINSTATEMENT 09/09/2004 -- ANNUAL REPORT 09/08/2003 -- Domestic Profit Detail by Entity Name View image in PDF format View image in PDF format View image in PDF format View image in PDF format View image in PDF format View image in PDF format 1 View image in PDF format I View image in PDF format ij 1'•' i!�'i_ ;:�4i ?r tvv.L-y Depr:: t cent Gt http:llsearch.sunbiz.orgllnqui ry/Corporati onSearch/SearchResultDetai I?i nquirytype=EntityN ame&directionType=lniti al&searchN am eOrder= H EAD LIN ERMAR... 2/2