HomeMy WebLinkAboutCRA-R-14-0070 Cover MemoSEOPW Board of Commissioners Meeting
December 29, 2014
SOUTHEAST OVERTOWNIPARK WEST
COMMUNITY REDEVELOPMENT AGENCY
INTER -OFFICE MEMORANDUM
To: Board Chair Keon Hardemon
and Members of the CRA Board
Date: December 19, 2014 File: 14-01036
Subject: Resolution Authorizing Procurement of
Professional Marketing Services.
From: Clarence E. Woods, III elkdi References:
Executive Director
Enclosures: Supporting Documentation; Legislation
BACKGROUND:
The attached Resolution of the Board of Commissioners of the Southeast Overtown/Park West Community
Redevelopment Agency ("CRA") authorizes the Executive Director to procure professional marketing services
for the Redevelopment Area.
Significant development is occurring in the Southeast Overtown/Park West Community Redevelopment Area
("Redevelopment Area") and it is necessary to inform current and prospective residents and current and
prospective business owners about the changes occurring therein.
On July 30, 2014, the Board of Commissioners, by Resolution No. CRA-R-14-0054, approved and adopted the
CRA's proposed budget; said budget allocated $200,000 for marketing services.
The CRA seeks to procure professional services to market and promote current and future development within
the Redevelopment Area to include redesign and website enhancements, digital production, 3-D video
conceptualization, and household mailings containing informative materials including CRA newsletter to
disseminate information about the Redevelopment Area.
JUSTIFICATION:
Section 2, Goal 5, at page 11, of the Plan lists the "[p]romotion and marketing of the community," as a stated
redevelopment goal. Futher, Section 2, Principle 6, at page 15, of the Plan provides that in order to "address
and improve the neighbor economy and expand economic opportunities of present and future residents and
businesses[,] ... [it is necessary to] support and enhance existing businesses and ... attract new businesses that
provide needed services and economic opportunities ...".
The Plan at page 128 also allows for the "... distrib[ution of] information regarding community redevelopment to
the community's residents, property owners, elected officials, and activists".
FUNDING:
$200,000 allocated from SEOPW Tax Increment Fund, entitled "Professional Services" Account No.
10050.920101.531000.0000.00000.