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HomeMy WebLinkAboutCRA-R-14-0070 BackupThe Southeast Overtown/ Park West Community Redevelopment Agency ("CRA") is seeking a professional company, consultant teams and or an individual contractor to aide in the overall marketing and promotion of the Redevelopment Area. This scope of services will include custom website redesign and development, video productions and a 3-D video conceptualization, all with the goal and intent of: addressing the CRA's goals and objectives and showcasing current and future development, programming and initiatives. These services , combined with the CRA's existing branding initiatives and public relations efforts will create a new platform to increase the CRA's visibility , promote its neighborhoods, attract new businesses, encourage growth in existing businesses and transform the way people think about the area. A description of each service we are seeking to procure is outlined below: WEBSITE REDESIGN AND DEVELOPMENT The CRA seeks to obtain a complete overhaul of its existing website at www.miamicra.com/seopwcra to increase awareness of the Redevelopment Area and promote engagement and email signup growth amongst its citizens and visitors. The CRA also wants to present itself as an entity that is keeping up with the changing technological standards in the industry. The primary objective is to create a stand-alone, flexible, appealing and informative website that is easy to maintain. The website will provide CRA staff with the capability to deliver constantly changing information to key audiences in a timely and efficient manner. Visitors will be able to easily navigate and obtain general information about the organization, including scheduled meetings & agendas, event calendars, available opportunities, redevelopment projects, programs, incentives, staff and general contact information. The website will also be built utilizing the latest web technologies and design trends; including mobile -optimization of all pages to ensure an effective experience for visitors on small screen devices. The website will also integrate the use of video and social media profile join buttons for Facebook and Twitter.The CRA website is currently managed by the City of Miami Information Technology Department .Upon completion of the development of the new website; CRA staff will assume full responsibility for web site content maintenance and administration. VIDEO PRODUCTION The CRA seeks to procure the production of digital video services to keep the public aware of the organization's mission and latest developments. The implementation of this service will cater to the increasing tech savvy individuals that consume content via their smartphones, tablets and laptops. The primary objective is to: (1) Create a high -end promotional (recap) of CRA event videos that are used to increase awareness and promote involvement of CRA programs and events. (2) Provide a steady stream of informative custom (capsules) content for the CRA website. (3) Produce a "Business Development" promo for existing and future business owners. (4) Produce a Community Promo Capsule. (5) Produce a CRA Electronic Press Kit (EPK). (1)Recap Event Videos and Custom Content Ground breaking ceremonies, community initiatives, outreach and festivals show progress and also cultivate a shared sense of pride while also building civic character. Annual activities and special events such as the Overtown Arts and Music Festival, Folk Life Fridays, Lyric Live, Overtown Music Project and more, bring the community together for a time of entertainment. These events unite Overtown's emerging diverse population consisting of all social, economic and ethnic backgrounds while celebrating Overtown's vibrant culture. The event recap videos will maintain ongoing communication with the public and keep them fully updated with the CRA's goals, plans and activities. (2)Custom Content and Capsules To ensure that the CRA's culture and mission is at the forefront, it's essential to create a conduit for productivity and engagement. The goal is to motivate and inspire the community through custom video content. The CRA website should feature powerful, carefully curated informative and motivational content from the business community, educators, athletes and entertainers who are also stakeholders in the district. The capsules will engage the viewers by showcasing progress and case studies of effective projects that are changing the lives of those who live, work or play in its neighborhoods. (3) Business Development Promo Small business is the lifeblood of the U.S. economy and the greatest source of jobs in the community. The CRA continues to generate successful redevelopment projects through the private and public sector with one main goal —to eliminate slum and blight. Its funding efforts have resulted in a multitude of capstones ranging from affordable housing, economic development and capital improvement projects. The Business Development Promo will get up close and personal with the various partners who have invested in the community. These officials will provide viewers with an insight on their passion for the district and the reason behind their particular involvement. The overall goal of this promo is to put a face to the various individuals who are intimately connected to the community. (4) Community Development Promo Improving the quality of life for existing residents is one of the leading tenets of the CRA. Whethe investing in the renovation/rehabilitation of housing in the Redevelopment Area, upgrading and improvement of parks, historic preservation of iconic landmarks or implementing the variety of job training programs to attract business and promote job creation, enhancing the living standards for the local inhabitants is the absolute objective for the organization. The Community Development promo will focus on the efficacy of these initiatives by capturing testimonials from those who have benefited from these programs. (5) The CRA EPK What is a CRA? How can this organization assist me? These are just some of the frequently asked questions pertaining to the CRA. The best way to disseminate viable information to those who wish to be informed is through a digital platform. The CRA EPK will be a digital video version of the Investing in Overtown CRA booklet. This informative roadmap will be an in-depth insight into the inner workings of the CRA. 3-D VIDEO CONCEPTUALIZATION A substantial amount of redevelopment projects and new housing developments are currently underway or scheduled to take place in the Redevelopment Area. In an effort to provide a comprehensive overview of the CRA's efforts to integrate new development with existing development, the CRA seeks to procure the production of a 3d virtual video. The 3-d virtual video will encompass a "pedestrian scale" walkthrough of existing, proposed and future projects. The production of this video will balance realism (the existing built environment) with current and future projects where viewers can see the transition from existing to future phases seamlessly. The 3-d video will become a legacy for the CRA to utilize extensively over the coming years as a principal marketing tool to increase the CRA's visibility and reposition the area as a desirable location to live, work and play.