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Home My WebLink AboutCRA-R-14-0063 BackupOVERTOWN SHOPPING CENTER 1490 NW 3RD AVE SUBJECT PREMISES N.W. 3RD AVENUE BUSINESS PLAN EXPANDED EXECUTIVE SUMMARY COMPANY CARNG TOUCH ADDRESS P.O. Box 172365 Hialeah FL 33017 TELEPHONE(S) (305) 625-9752 FAX (305) 625.9752 B-MAIL Hennanpayne@a hotraail ,earn CONTENTS • EXECUTIVE SUMMARY ® BUDGET SUMMARY • PROFIT AND LOSS STATEMENT • 2 YEAR PROJECTION a RESUME (IF AVAILABLE) SUBMITTED BY: 1 October 6, 2014 To whom It may concern I, Herman Payne am requesting financial assistance from the CRA for business space at Overtown Shopping Center located at 1490 N.W. 3rd Ave unit 1.10, My barber shop, Caring Touch has been serving the Overtown community since before 1959, in 1961, I came from Alabama and attended The Miami Barber College, where I received my license to practice as Master Barber. I've mastered my barbering skills In the Overtown community at DEWX Barbershop an llth Street and 2nd Avenue, then Atlantic barbershop on llth Street and 2nd Avenue, and finally at International Barbershop 10th Street and 3rd Avenue . My present work place in the Overtown area is Caring Touch Barbershop, which I opened In 2000, l wanted to create a place of quality and care for the men and women to serve the residence of Overtown. Sincerely, Herman Payne Jr. r'a G'S F'J eh^ 4tl CARING TOUCH, INC Ci LICENSED AND INSURED P,O Box 172365 Hialeah, FL 33015 Telephone (305) 625-9752 Fax: (305) 625-9752 E-mail: Herman_payne@hotmall.com EXECUTIVE SUNIIIIARY Caring Touch Barbershop is a family owned business that was founded by Herman Payne Jr in November of 2000, Caring Touch is projected to be an upscale old/new world barbershop that will offer progressive Gentleman and woman services, in which the customer can sit back, relax and experience the "Up Scale" Art of grooming and services in a clam atmosphere. The services provided are Hair cutting, shaves, shampoo, natural hair maintenance, hair braiding, and wig applications. There will also be Classes for future barbers throughout the outreach programs within the Dade county high school system. It will be a program to give the youth to learn, apply and experience the skills in having professionalism and customer service, Caring Touch is aimed to an exclusive market and a discerning customer base, and will add a tremendous value to the Nei -town community while offering a combination of "Up Scale Services" not currently being offered in the Overtown Downtown area. We intend to be profitable by increasing ow client base through becoming a high sought after destination. Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come and refresh their minds and bodies, replenish their energy, and enjoy their experience to World class Completion. THE COMPANY Caring Touch is a full service hair experience for men and women dedicated to consistently providing the upscale services with high quality products, while enjoying and relaxing the atmosphere at an acceptable price/value relationship. Our Motto: "Excellent Care with a touch of class" Product and Services: Caring Touch is considered an upscale fill -service barber shop- services for Men and women with needs with all natural hair services. We offer a relaxed atmosphere with a complimenting wide range of services, 2 Service: • Hair: Traditional/non-traditional cuts and styles • Shaves; Traditional straight edge razor shaves, hot towels, and balm treatment • Men's Services; Essential Facials and peels • Hair removal: Hair removal on the neck, nose, back, ears, etc. • Woman's Services: Braiding, weavings, and wig applications • Kids Services: Haircuts, kids braiding • Shoe shines: Shoe shine service MANAGEMENT The management philosophy of Caring Touch is based on caring for our employees, respect for every client, and individual responsibility. Caring Touch shop's success is dependent on the warmth, care and uniqueness of it's atmosphere which is generated by fiin loving and professional employees. The management will consist of owners and assistant mangers (if deemed necessary). We will hire only those who will demonstrate the caring touch qualities necessary for working in a professional environment with the willingness to move forward to continuing education, We will be Hiring people persons that can provide an upscale and well-rounded service. The management staff are as follows • Herman Payne Jr the President and Master Barber that has been working the barber industry for 53 years since 1961. • Herman Marcus Payne Vice President acting manager for the Barbershop, MARKET ANALYSIS Caring Touch will focus on various age groups, and genders. Strategy and Implementation Sun maiy • Emphasize quality, originality and "Upscale Service" We will differentiate ourselves from our competitors by offering a staff of highly qualified individuals who are not only certified in their profession, but will be trained in understanding the dynamics of customer service to maximize the connection to our clients and more easy exceed our clients expectations • We will provide a unique atmosphere. From our professional staff to the ambience of the setting to where the clients can enjoy their experience. • Focus on strengthening the trust of our customer base. That willaid everyone in the progression of obtaining a nice and balanced healthy lifestyle. 3 MARKET STRATEGY Our market strategy is the key to our success, • Emphasize our name and unique services and environment through advertising • Focus on convenience of out location • Build community relationships and corporate relationships through unique and quality service, a friendly and Caring Touch atmosphere, and delivering an upscale service. • Will appeal to all ages, from young kids to the Elderly • Well will provide workforce education training to young pre professionals though out the Dade county school workforce progrratn.s, SALES STRATEGY 9 Our sales strategy is to promote Caring Touch to the Overtown and Downtown cliental • We will promote Caring Touch through every avenue of each employee's skill, courtesy, warmth, creating a trusting impression an all clients and establishing loyalty and return visits. 9 Promotion from the various outlets of social media (Facebook, instagram, youtube) Flyers and, business cards, • Vehicle promotion COMPETITION With the hair and beauty business there is competition on every corner. Caring Touch will complete and excel in the Overtown community with pride. We will offer courteous services and professional Excellence. 1?INANCIAL PROJECTIONS s Caring touch will provide a pleasant and clean atmosphere in a competitive price range. • We will strive to attract upscale and professional clients as we evolve. • We crust create visibility so as to create costumer flow, • We must maintain a dependable, cheerful employee force as to minimize turnover. • Create a brisk turnaround onour retail products, always maintaining viable stock levels. JOB CTEATION • Caring Touch will inquire individuals in the Overtown area about job possibilities in the barber shop. • Will provide educational services to workforce students in Dade County. • Will provide community service hours for students in the area schools, • Will commit to hiring qualified Overtown residents whenever available. 4 PURPOSE OF FINANCIAL ASSISTANCE Caring Touch is requesting financial assistance in the form of a Grant in the suns of 150,000 to build out a building located in Overtown- Downtown Miami -Dade, COMMENTS 5 BUDGET SUMMARY ITEM COST Chairs $ 5,400 Mirrors $ 1,700 Desks $ 2,800 Computer $ 2,000 TV's $ 2,000 Furniture $ 10,000 Hard Cost (Material and Supplies), Cabinets $ 2,000 Flooring $ 10,000 Plumbing $ 15,000 Back Door Exit $ 4,000 Walls $ 12,000 Demolition $ 2,600 Lighting $ 8,000 Work Stations $ 10,000 Soft Cost License and Permits $ 5,000 Engineering $ 4,000 Architectural Drawings $ 3,000 Total funds needed $ 99,500 Funds requested NM lender $ 100,000 Name: Date: MONTHLY FIXED OPERATING EXPENSES REVENUE (Monthly) A Total Revenue B Cost of Sales N/A C GROSS PROFIT 1,000 D OPERATING EXPENSES (Monthly) _, Salary N/A Payroll N/A Outside Services N/A Supplies 300.00 Repair 250.00 Advertising 200.00 Car/Travel 500.00 Rent 1,200 Telephone 75.00 'Utilities 400,00 Insurance 3 00, 00 Taxes N/A Interest N/A Depreciation N/A *Other Expenses Miscellaneous E TOTAL OPERATING EXPENSES 3,225 F NET PROFIT OR LOSS 2 YEAR PROJECTION alp Year 1 Year 2 Total REVENUE Total Revenue (cost of sale) GROSS PROFIT OPERATING EXPENSES Salary N/A. Payroll Outside service N/A Supplies 300.00 Repair 1500.00 Advertising 1000.00 Car/travel 500,00 Accounting/legal Rent 1,200 Telephone 5.00 Utilities 400,00 Insurance 300.00 Taxes Interest Depreciationn *Other Expenses Miscellaneous TOTAL OPERATING EXPENSES NET PROFIT or (LOSS)