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Home My WebLink AboutCRA-R-14-0029 BackupOvertown Music & Arts Festival Scope of Services OBJECTIVE: The objective of the Overtown Music & Arts Festival is to promote and support the existing businesses within the Overtown community and market the Southeast Overtown/Park West Community Redevelopment Area ("Redevelopment Area") as a cultural heritage tourist destination. This Scope of Services communicates the requirements, deliverables, and program restrictions of the project operation. The evaluation of these objectives will determine whether the program remains eligible for future funding. SCOPE OF SERVICES: 1. Grantee shall develop and implement a strategic marketing plan to promote an annual themed musical showcase event within the Overtown community advertising to and drawing patrons and visitors to the community for the promotion and support of local businesses. In doing so, the Grantee shall fulfill the redevelopment objective of the Southeast Overtown/Park West Community Redevelopment Agency ("CRA") to market the Redevelopment Area as a cultural heritage tourist destination. 2. Grantee has defined its annual themed musical showcase event as the Overtown Music and Arts Festival ("Event") and shall manage and operate the Event in a manner to further the CRA's redevelopment objective. 3. Grantee shall operate the Event on Saturday, June 14, 2014 along NW 3rd Avenue between NW 9th and NW 11 Streets and between the hours of 11 a.m. to 6 p.m. 4. Grantee shall secure a minimum of ten (10) media impressions prior to the Event and shall aspire to attract a minimum 1,000 attendees to the Event. 5. Grantee shall solicit and recruit a diverse audience at the Event by way of securing a minimum of three (3) entertainment acts and at least two (2) nationally recognized musical entertainers to participate at the Event. 6. Grantee shall make all efforts to utilize local resources and to employ residents from the community to fill open positions to support Event operations. Grantee shall maintain open communication with the Overtown business association on the layout, operational activities and schedule of the Event to minimize the impact to parking, street closures and other related matters that may negatively impact the Overtown businesses. 7. Grantee shall obtain the requisite permits and certifications from the appropriate governing entities to carry out the Event. S. Grantee shall secure sufficient public parking areas and design, produce, and install appropriate parking and directional signage for the Event. 9. Grantee shall secure a minimum of thirty (30) vendors to participate at the Event and shall ensure that participating vendors do not compete with services and goods provided by existing business located along the NW 3`d Avenue corridor. Grantee shall solicit diverse offering of products or services to be made available at the Event and accommodate products within a varied price range. 10. Grantee shall extend all efforts to encourage the participation of vendors that promote cultural products to effectively market Miami's authentic cultural food offerings to festival goers. Grantee shall assure that each food vendors maintain the requisite certifications and permits to allow for sales to the general public. Grantee must provide these certifications to the CRA no later than five (5) business days prior to the Event. DELIVERABLES: Within five (5) calendar days following an event, Grantee shall provide a report detailing the following deliverables: 1. Copies of completed surveys conducted during each Event. 2. Copies of completed vendor registration forms and deposit fees, if applicable 3. Reporting of the number of attendees at each Event. 4. Support documentation verifying Grantee's efforts in engaging the local business community to participate at the Events. 5. Original copies of approved marketing materials distributed at the Events. PROGRAM RESTRICTIONS: Grantee shall adhere to the following program restrictions: 1. All event marketing and promotional materials must be pre -approved by the CRA. 2. All proposed expenses paid with grant funds must be pre -approved by the CRA prior to purchase. 3. Modifications to the Scope of Work and Program Budget require the approval of the CRA Board of Commissioners. 4. Cash transactions are not allowed. The CRA will not accept reimbursements request for unauthorized cash transactions. OVERTOWN MUSIC & ARTS FESTIVAL BUDGET RA Grant HMG & ► ilocation Sponsorships Tents/ Tablas/Chairs/;Bar,:.::: $ 5,000.00 $ 5,000 Consultant/Stage Manager DJ/ Host Fire Flyers/ Posters/ Street Team, (I.ncl.uding Graphic Design) $ 4,050.00 $ 2,650 $ 2,000.00 $ 1,000 $ 4,000.00 $ 4,000 $ 6,500.00 Goff Carts $ Miscellaneous 500.00 $ 500 $ 2,600.00 Performers $ 50,000.00 20,000 Performer Riders (catering/.drinks/hotel/ ground) Police Portable Potties kid Zone Radio (Incl. Production) Security(in addition to police) Stage/ Sound/ lights Talent Trailers Television (incl.production)' Volunteers / Festival Staff T-Shirts (Staff) ,Solid Waste $ 15,000.00 $ 17,000.00 $ 17,000 $ 8,500.00 $ 15,000.00 $ 5,000 $ 2,500.00 $ 25,000.00 $ 25,000 $ 1,450.00 $ 1,450 $ 2,500.00 $ 2,000.00 $ 1,400.00 $ 1,400 3,000.00 $ 3,000 $ 1,400.00 $ 1,000.00 $ 1,000.00 $ 6,500.00 $ 2,600.00 $ 30,000.00 $ 15,000.00 $ 5,000.00 $ 8,500.00 $ 10,000.00 $ 10,000.00 $ 2,500.00 $ 2,000.00 Headliner Market Group, Inc. Southeast Overtown/Park West Community Redevelopment Agency 1490 Northwest 3rd Avenue Suite 105 Miami, FL 33136 Dear Sirs: Headliner Market Group Inc's overall mission for the 4th Annual Festival in Overtown, is to promote and celebrate the rich history and culture of the community, through the • romote an• s mu ate economic . eve opment; • Showcase history, culture, music, and art; and • Create excitement and motivation for the community We are requesting that the CRA provide funding for this project because at the heart of this Festival is a fervent desire to bring Overtown out from under a cloud of darkness and into the light. Overtown has a rich cultural and music history that should be celebrated and highlighted which is what this years' Festival will strive hard to achieve with the support of the City of Miami and the CRA. We are requesting more funds than what has been allocated in previous years, due to our planned expansion of the Festival performers and target audience. In addition we plan to involve local schools and their 3451 N.E. it Avenue /PH100I1Miami FL 33137 Phone: (786) 529-4586 1 Email. OvertownMusicArteFestiva gznail com Headliner Market Group, Inc. students who are studying visual arts to create works highlighting the history and culture of Overtown through paint and photography. ORGANIZATIONAL HISTORY Headliner Market Group, Inc. (HMG) is a premier marketing and promotions company. HMG was founded for the purpose of creating a resourceful and reliable company with the knowledge and expertise of party planning and coordinating special events. The company strives to provide creative, cutting edge events that establish HMG as a dominant force in the nation. HMG designs and produces exciting high profile one -of -a kind events through the combination of service, superstar celebrities, athletes, trendsetters and taste makers. We create innovative events while providing quality • Keyshia Cole • Joe • Sheba The Miss Queen • Manhattan's • George "Buddy" Guy • Grady Champion • Betty Wright • Wendy Pedersen • Hal Roland 3451 N.E. 3t Avenue / PH1001 / Miami FL 33137 Phone: (786)529-4586 r Email.' 9vertowi Music rtsFesiivalDjmaiLcom Headliner Market Group, Inc. The funds received will help to cover the costs of city services (fire; police; waste) as well as musical performer's fees, including but not limited to transportation, hospitality and backstage rider requirements. Thank you in advance. Regards, '11 ILtFa eLe Michael Gardner 3451 NE 1ffrAvenue /PH1001IMiami FL33137 Phone: (786) 529-4586 f Email.' (kertowr igusfcArt6 festival ae pail, cons Detail by Entity Name k age 1 of Z FLORID; D1 PA ENT OI STATE DIVISION OF CORPORATI NS Detail by Entity Name Florida Profit Corporation HEADLINER MARKET GROUP, INC. Filing Information Document Number P03000099796 FEI/EIN Number 200359403 Date Filed 09/08/2003 State FL Status ACTIVE Last Event REINSTATEMENT Event Date Filed 03/06/2012 Event Effective Date NONE Principal Address 3451 N,E. 1ST AVE PH1001 MIAMI, FL 33137 Changed: 03/06/2012 Mailing Address 3451 N.E. 1ST AVE PH1001 MIAMI, FL 33137 Changed: 03/06/2012 Registered Agent Name & Address GARDNER, MICHAEL 3451 N.E. 1ST AVE PH1001 MIAMI, FL 33137 Address Changed: 03/06/2012 OfficerlDirector Detail Name & Address Title PD GARDNER, MICHAEL 3451 N.E. 1ST AVE PH1001 MIAMI, FL 33137 Annual Reports http://search. sunbiz.org/Inquiry/Corporationsearch/SearehResultDetail/EntityName/dome-... 3/ 1.9/2014