HomeMy WebLinkAboutCRA-R-13-0032 May 28, 2013 Draft Legislation with AttachmentsCity of Miami
Legislation
CRA Resolution
City Hall
3500 Pan American
Drive
Miami, FL 33133
www.miamigov.com
File Number: 13-00604 Final Action Date:
A RESOLUTION OF THE BOARD OF COMMISSIONERS OF THE SOUTHEAST
OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY, WITH
ATTACHMENT(S), AUTHORIZING AN AMENDMENT TO THE SCOPE OF WORK
FOR FOLKLIFE FRIDAYS WHICH CALLS FORA MODIFICATION TO THE
SCHEDULE AND LOCATION OF FOLKLIFE FRIDAYS, AS WELL AS OTHER
PROGRAMMATIC AND ADMINISTRATIVE REQUIREMENTS; AUTHORIZING THE
EXECUTIVE DIRECTOR TO EXECUTE ALL DOCUMENTS NECESSARY FOR SAID
PURPOSE.
WHEREAS, the Southeast Overtown/Park West Community Redevelopment Agency ("CRA")
is a community redevelopment agency created pursuant to Chapter 163, Florida Statutes, and is
responsible for carrying out community redevelopment activities and projects within its Redevelopment
Area in accordance with the 2009 Southeast Overtown/Park West Redevelopment Plan ("Plan"); and
WHEREAS, Section 2, Goal 5, at page 11, of the Plan lists the promotion of "local cultural
events, institutions, and businesses," as a stated redevelopment goal; and
WHEREAS, Section 2, Goal 5, at page 11, of the Plan also lists "restor[ing] a sense of
community and unify[ing] the area culturally," as a stated redevelopment goal; and
WHEREAS, New Washington Heights Community Development Conference, Inc. ("New
Washington Heights") has developed "Folklife Fridays," a monthly open-air market that showcases
various local vendors selling a variety of items, such as arts and crafts, books, jewelry, clothing, and
food, on the 9th Street Pedestrian Mali; and
WHEREAS, the Board of Commissioners, by Resolution No. CRA-R-13-0010, passed and
adopted on February 25, 2013, authorized a grant to New Washington Heights for the continued
operation of Folklife Fridays; and
WHEREAS, New Washington Heights seeks to amend the scope of work presented to the
Board on February 25, 2013 to modify the schedule and location of Folklife Fridays in order to ensure
more participation by local businesses and attendance by the public, and to include certain
programmatic and administrative requirements; and
WHEREAS, the Board of Commissioners finds that the attached amended scope of work, as
proposed by New Washington Heights, would further the aforementioned redevelopment goals and
objectives; and
WHEREAS, the Board of Commissioners wishes to authorize an amendment to the scope of
work for Folklife Fridays, which calls for a modification to the schedule and location of Folklife Fridays,
as well as other programmatic and administrative requirements;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COMMISSIONERS OF THE
City of Miami Page 1 of 2 File Id: 13-00604 (Version: 1) Printed On: 5/20/2013
File Number: 13-00604
SOUTHEAST OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY OF THE CITY
OF MIAMI, FLORIDA:
Section 1. The recitals and findings contained in the Preamble to this Resolution are
adopted by reference and incorporated herein as if fully set forth in this Section.
Section 2. The amendment to the scope of work for Folklife Fridays, as attached, is hereby
authorized.
Section 3. The Executive Director is authorized to execute all documents necessary for
said purpose.
Section 4. This Resolution shall become effective immediately upon its adoption.
APPROVED AS TO FORM AND LEGAL SUFFICIENCY:
JESSICA N. PACHECO, ESQ.
SPECIAL COUNSEL
City of Miami Page 2 of 2 File Id: 13-00604 (Version: 1) Printed On: 5/20/2013
Folklife Fridays 2013
SCOPE OF WORK
OBJECTIVE:
The Southeast Overtown/Park West Community Redevelopment Agency ("CRA") funded Folklife Fridays,
a project of the New Washington Heights Community Development Corporation, Inc. ("Grantee") to
promote businesses within the Overtown community and to promote and market the Overtown
community as a cultural heritage tourist destination.
This scope of work will communicates the requirements, deliverables, and program restrictions of the
project operation. The evaluation of these objectives will determine whether the program remains
eligible for future CRA funding.
1. Grantee shall conceptualize, develop, implement, program and operate an open air marketplace
festival (the "Event") along NW 3rd Avenue between NW 9 Street and NW 11 Street (the "Project
Site") to promote the local businesses within the Overtown community and serve to brand the
Redevelopment Area as a cultural heritage tourist destination.
2. Grantee shall coordinate an Event every three months for a total of four (4) Events during the
term of this agreement as outlined in the conceptual schedule below:
• First Quarter Event Date: March 1, 2013
• Second Quarter Event Date: June 21, 2013
• Third Quarter Event Date: September 6, 2013
• Fourth Quarter Event Date: December 6, 2013
3. Grantee shall operate the Events during the hours of 4PM to 9PM.
4. Grantee shall actively engage the businesses within the Redevelopment Area to participate at
the Events. To that end, Grantee shall regularly attend the established Overtown business
association meetings and general business community meetings to present its vending and
marketing opportunities to the business stakeholders.
5. Grantee shall maintain accurate records of the number of attendees at the Events.
6. Grantee shall maintain accurate records of all vendor participants at the Events.
7. Grantee shall document the total income derived by vendors from the sales of goods and
services at the Events.
8. Grantee shall recruit and pursue a diverse selection of vendor products, services, and pricing at
the Events.
9. Grantee shall incorporate the promotion and sale of cultural artifacts representative of Historic
Overtown so as to establish a consistent themed inventory of goods that can serve to establish a
market brand of the Events as a cultural experience.
10. Grantee shall maintain member status with the Greater Miami Convention and Visitors Bureau
and shall seek to promote the Events regionally and nationally as a cultural experience within
the Redevelopment Area.
DELIVERABLES:
Within five (5) calendar days following an Event, Grantee shall provide a report detailing the following
deliverables:
1. Copies of completed surveys conducted during each Event.
2. Copies of completed vendor registration forms and deposit fees, if applicable
3. Accounting of program income generated.
4. Reporting of the number of attendees at each Event.
5. Support documentation verifying Grantee's efforts in engaging the local business community to
participate at the Events.
6. Original copies of approved marketing materials distributed at the Events.
PROGRAM RESTRICTIONS:
Grantee shall adhere to the following program restrictions:
1. All Event marketing and promotional materials must be pre -approved by the CRA.
2. All expenses proposed to be paid with grant funds must be pre -approved by the CRA prior to
purchase.
3. Modifications to the Scope of Work and Program Budget require the approval of the CRA Board
of Commissioners.
4. Cash transactions are not allowed. The CRA will not accept reimbursement requests for
unauthorized cash transactions.
eg
Folklife Fridays 2013
Budget
Special Event Permit Requirements - Fire
$ 4,000.00
$ 4,000.00
$ -
Special Event Permit Requirements - Police
$ 9,000.00
$ 9,000.00
$ -
Special Event Permit Requirements - Sanitation
$ 1,080.00
$ -
$ 1,080.00
In -Kind Service to be provided by the
CRA's Overtown Beautification Team
Insurance
$ 1,800.00
$ 1,800.00
Printing Expense - Marketing
$ 8,000.00
$ 8,000.00
Equipment Purchase/Rental (Portable bathrooms,
tents, tables,sound stage, etc)
$ 13,000.00
$ 10,000.00
$ 3,000.00
Soundstage provided inkind by City of
Miami through District 5 Office
Event Site Preparation
$ 2,000.00
$ 2,000.00
$ -
-
Talent Booking
$ 24,000.00
$ 24,000.00
Contingency
$ 490.00
$ 490.00
SUB TOTAL
$ 63,370.00
75%
$ 59,290.00
$ 4,080.00
7� NI JJCOST AdJ -Wig: t1Q
Management/Operation Fees
$ 17,710.00
$ 17,710.00
$ -
Consulting -Accountant
$ 3,000.00
$ 3,000.00
$ -
SUB TOTAL
$ 20,710.00
25%
$ 20,710.00
$ -
TOTAL $ 84,080.00 I $ 80,000.00 $ 4,080.00
CATEGORY
Program Direct Cost
FOLKLIFE FRIDAY 2013 BUDGET
Quarterly Breakdown of Budgeted Funds
QTR 1 QTR 2 QTR3 QTR4
TOTAL
Special Event Permit -Fire $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 4,000.00
Special Event Permit -Police $ 2,250.00 $ 2,250.00 $ 2,250.00 $ 2,250.00 $ 9,000.00
Special Event Permit- Solid Waste $ $ $ $ $
Printing/Marketing $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 8,000.00
Equipment Purchase/Rental $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 10,000.00
Event Site Preparation $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 2,000.00
Entertainment/Talent Booking $ 6,000.00 $ 6,000.00 $ 6,000.00 $ 6,000.00 $ 24,000.00
Contingency $ 125.00 $ 125.00 $ 125.00 $ 115.00 $ 490.00
In -Direct
New Washington Heights -
Management/Operations Fee $ 4,425.00 $ 4,425.00 $ 4,430.00 $ 4,430.00 $ 17,710.00
Insurance- General Liability $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 1,800.00
Accounting $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 3,000.00
Total $ 20,000.00 $ 20,000.00 $ 20,005.00 $ 19,995.00 $ 80,000.00