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Home My WebLink AboutCRA-R-13-0024 BackupalYirrnT a arts festival The 3rd Annual Overtown Rhythm & Arts Festival June 22, 2013 r Abo.utthe..Festival & arts Minya) The Overtown Rhythm & Arts Festival, planned and implemented by volunteers and local leaders of the Overtown Community, celebrates the rich history of one of Miami's earliest settlements. Set on the charming main street of NW 3rd Avenue between 9th and 11th Streets in the Historic Overtown District, this one -day annual festival comes alive for the third year with local art, food, and entertainment for the entire family. Along with bringing music and art back to the streets of Overtown, the Festival promotes economic development in this rebounding community in the heart of Miami by bringing a broad and diverse audience to the doorsteps of local shops and businesses participating in the event. For two years, the Overtown Rhythm and Arts Festival has attracted over 1,000 people to the streets of Overtown, where they enjoyed delicious food, a local art show and music from multiple Grammy award -winning jazz trumpeter Roy Hargrove, the renowned Nicole Yarling 4-Tet, R&B legend Freddie Jackson, Jazz and Gospel star Jonathan Butler, vocalist Nicole Henry, and many more. This year's event will feature an equally strong lineup of local and national artists, including a return of crowd -pleasing local gospel choir and marching band talent. Overtown food vendors will treat festival goers with authentic BBQ and southern cooking, Caribbean flavors, and locally grown produce. Additionally, the Overtown Rhythm & Arts Festival will showcase works of art from Overtown's rich past together with new works by local artists from the neighborhood. The Festival has now also become a successful public -private partnership, with the collaboration of the City of Miami Community Redevelopment Agency. Admission to the festival is free. About Overtown �4bout Qu�r�own iiiRgrin arts f steal Overtown is one of Miami's earliest historically black communities. The area's first settlers were black workmen who followed the FEC railroad south as it was extended from Palm Beach to Miami. The area we now know as Overtown was originally called Colored Town and was designated by Henry Flagler and Julia Tuttle as the location for black laborers and their families to live. Black men provided the primary labor force for building Miami and as a result the history of Overtown is inextricably and permanently linked to the story of Miami, "The Magic City". "Colored" Miami began to flourish as a community. By 1905 Colored Town's Avenue G (NW 2nd Avenue) and immediate areas had many first class stores and shops. The area grew to include restaurants, grocery stores, barber, beauty, tailor and dressmaker shops, doctor and law offices, a milliner, local insurance company, and a "soda water" bottling company called Cola Nip. It became a tourist and entertainment destination not only for local blacks, but people of African descent from around the country. White tourists and white residents frequented this neighborhood to enjoy the entertainment, to partake of the exotic foods, and to listen to popular as well as gospel music. Overtown was both nationally and internationally recognized. It was commonly referred to as "Miami's Little Broadway" and rivaled the Harlem night scene of New York. Famous, artistes of the day such as Ella Fitzgerald, Duke Ellington, Billie Holiday, Count Basie, Sarah Vaughn, Aretha Franklin, Etta James, The Impressions, Brook Benton, Red Foxx and a host of others, performed and stayed in Overtown's clubs and hotels. Some of the clubs that provided lively night life were The Sir John Knight Beat Lounge and Hotel, The Carver Hotel, The Rockland Palace, The Dorsey, The Marsha Ann and The Lord Calvert. (Courtesy of The Black Archives History and Research Foundation of South Florida, Inc.) iRtfri-8 arta festival June 22, 2013 NW 3rd Avenue between 9th and 11th Street 11:00 AM — 6:00 PM Local and national music acts MC and DJ entertainment. Additional ongoing activities: • Art show • Children's activities • Food concessions • Local vendors had. uI.e , over �.nyii F<i,vihio r: •.nn;ir 6/23/12 7012 2iih1 ry ?„.don C rnlv...antho r,yjurdnu,rnm T ��& arts festival Musician Line-up The lineup will include a combination of local and national performers like: The Booker T Washington High School Marching Band, vocalist Nicole Henry and Melton Mustafa, as well as the mixing of the Hot 105 DJ's throughout the day. n ails Vendors Local vendors and "event day sponsors" who would like to promote their company/products will occupy 10'x10' tents along NW 3 Avenue. Security Security services will be provided under contract with the City of Miami Police Department. Parking e ill be available within easy walking distance to the festival. M..i rk. a► j`ostry i Fn.goppo.r..t u.n itie.s . Online The Festival's website, www.overtownfestival.com will be updated on a regular basis with Festival information including talent, sponsors, and participating vendors. Several media sponsors have already expressed interest in partnering with the Festival for publicity and marketing purposes. l Television Several local and national television networks have already expressed interest in sponsoring the Festival, providing publicity leading up to the Festival as well as coverage of the event. A PSA featuring a major local personality will be recorded and widely distributed in advance of the event. 4 Marketing .opportunities ,_cont'd Print media An official 2013 Festival poster designed by a local artist will be distributed throughout the tri-county area. At least 5,000 flyers and postcards will be printed and distributed. Coverage of the Festival in the past has included the Miami New Times, The Miami Herald, Miami Today, Black Archives Newsletter, and Miami Times. Social Media The Festival is on Facebook and Twitter, reaching a well-connected and highly diverse audience. These feeds link visitors to the Festival website as well as websites and Facebook pages of Festival partners. Radio The Festival and its sponsors will be promoted through on -air promotion, web promotion and eblasts in strategic partnerships with radio outlets. Marketing Opportunities 'dim 44 arts festival Visibility Festival sponsors will be featured on all promotional material, including the official Festival poster, eblasts, flyers and banners around the stage. iyN c d iPivi11m ;ti' csl f 2[l r fIfl ppay iirilont 1 f lit dr onyJ.ora i m � 8e- ` esttval i s music and culture! A celeti»atjO1' of Fflstoric pvertowt Presenting: R8,13 legend Freddie Jackson, Jazz and Gospel star Jonathan Butler and singer Nicole Henry with other local and regtnnal nlnsical acts Enjoy Scrod, local art and a kids alley! FREE ADMISSION Saturday, June 23rd NW 3rd Avenue from 9th to 1101 Street 11:00AM to E3:OOPM overloud oiestiv al.uorn Believe IB&T r"t LJ. Budget and_Finances a arts festival The Overtown Rhythm and Arts Festival has evolved into a successful Public -Private Partnership and now has the support of the Southeast Overtown/Park West Community Redevelopment Agency in the City of Miami. The following are funds already secured for the 2013 Festival: SEOPW CRA: $25,000 in -kind, $25,000 Cash - Knight Foundation: $20,000 - Mr. 305 Productions: $15,000 - University of Miami: $5,000 Total secured to date: $65,000 cash + $25,000 in -kind The OTRAF Board is still pursuing additional sponsorship opportunities in the private sector. Complete budget attached in a separate document. arts festival Thank you for your support of the Overtown Rhythm and Arts Festival. We look forward to seeing you in 2013! Overtown Rhythm and Arts Festival Board �a(A-0111W lurtiral Overtown Rhythm and Arts Festival 2013 Budget In -Kind Police Fire Waste Miscellaneous Total in -Kind Expenses: Cash Budget 17,000 4,000 3,000 1,000 $ 25,000 Budget Performers - including rider 18,000 Logistics: stage, sound, tents, tables, chairs, porter potties, barricades, talent trailers etc. 26,800 Promotion: Hot 105 6,500 Promotion: Print (street banners, stage banners with sponsor logos, entrance banner, poster & flyers) Promotion: WDNA Logistics Consultant Festival Poster (artist reward) Productionon PSA/Commercial Spot (this includes talent fee) 5,300 2,000 1,800 1,000 1,000 Fiscal Agency Administrative Fees 2,600 Total Cash Expenses: $ 65,000