HomeMy WebLinkAboutCRA-R-12-0037 05-29-12 Cover MemoSEOPW Board of Commissioners Meeting
May 29, 2012
SOUTHEAST OVERTOWN/PARK WEST
COMMUNITY REDEVELOPMENT AGENCY
INTER -OFFICE MEMORANDUM
To: Board Chair Michelle Spence -Jones Date: May 18, 2012 File: 12-00609
and Members of the CRA Board
Subject: Shop, Dine, and Explore marketing campaign
to promote the businesses, cultural facilities,
and restaurants in the redevelopment area.
From: Clarence E. Woods, III G'(-) References:
Executive Director
Enclosures: Supporting Documentation; Legislation
BACKGROUND:
It is recommended that the Board of Commissioners of the Southeast Overtown/Park West Community
Redevelopment Agency ("CRA") approve and adopt the attached Resolution authorizing the expenditure of
funds, in an amount not to exceed $40,000, for the launch of the Shop, Dine, and Explore ("SDE") marketing
campaign to promote the businesses, cultural facilities, and restaurants within the redevelopment area.
SDE is a joint initiative of the CRA, the City of Miami and the Greater Miami Convention & Visitors Bureau. The
SDE launch will take place June 1, 2012, when CRA will hold a press conference at the Ward Rooming House.
This funding will cover general SDE advertising and marketing expenses, including, but not limited to, printing of
promotional brochures highlighting places to Shop, places to Dine, and designated historic sites in Overtown;
design and printing of coupon booklets featuring Overtown businesses; and printing and installation of street
pole banners.
JUSTIFICATION:
Section 2, Goal 5/Principle 6, at pages 11 and 15, of the 2009 Southeast Overtown/Park West Community
Redevelopment Plan lists the promotion of "local cultural events, institutions, and businesses," as a stated
redevelopment goal.
Section 2, Goal 5/Principle 14, at pages 11 and 17, of the 2009 Southeast Overtown/Park West Community
Redevelopment Plan lists "restor[ing] a sense of community and unify[ing] the area culturally", as a stated
redevelopment goal.
This Resolution carries out these goals.
FUNDING:
Funds to be allocated from SEOPW Tax Increment Fund, "Other Grants and Aids," Account Code No.
10050.920101.883000.0000.00000.