HomeMy WebLinkAboutCRA-R-12-0037City of Miami
Legislation
CRA Resolution: CRA-R-12-0037
City Hall
3500 Pan American
Drive
Miami, FL 33133
www.miamigov.com
File Number: 12-00609 Final Action Date: 5/29/2012
A RESOLUTION OF THE BOARD OF COMMISSIONERS OF THE SOUTHEAST
OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY
AUTHORIZING THE EXPENDITURE OF FUNDS, IN AN AMOUNT NOT TO EXCEED
$40,000, FOR THE LAUNCH OF THE SHOP, DINE, AND EXPLORE ("SDE")
MARKETING CAMPAIGN TO PROMOTE THE BUSINESSES, CULTURAL
FACILITIES, AND RESTAURANTS WITHIN THE REDEVELOPMENT AREA;
AUTHORIZING THE EXECUTIVE DIRECTOR TO DISBURSE FUNDS, AT HIS
DISCRETION, ON A REIMBURSEMENT BASIS OR DIRECTLY TO VENDORS,
UPON PRESENTATION OF INVOICES AND SATISFACTORY DOCUMENTATION;
FURTHER AUTHORIZING THE EXECUTION OF ALL DOCUMENTS NECESSARY
FOR SAID PURPOSE, IN A FORM ACCEPTABLE TO GENERAL COUNSEL;
FUNDS TO BE ALLOCATED FROM SEOPW TAX INCREMENT FUND, "OTHER
GRANTS AND AIDS," ACCOUNT CODE NO. 10050.920101.883000.0000.00000.
WHEREAS, the Southeast Overtown/Park West Community Redevelopment Agency ("CRA")
is responsible for carrying out community redevelopment activities and projects within its
Redevelopment Area in accordance with its approved Redevelopment Plan; and
WHEREAS, Section 2, Goal 5/Principle 6, at pages 11 and 15, of the 2009 Southeast
Overtown/Park West Community Redevelopment Plan lists the promotion of "local cultural events,
institutions, and businesses," as a stated redevelopment goal; and
WHEREAS, Section 2, Goal 5/Principle 14, at pages 11 and 17, of the 2009 Southeast
Overtown/Park West Community Redevelopment Plan lists "restor[ing] a sense of community and
unify[ing] the area culturally", as a stated redevelopment goal; and
WHEREAS, SDE is a joint initiative of the CRA, the City of Miami and the Greater Miami
Convention & Visitors Bureau and the launch will take place June 1, 2012, when CRA will hold a
press conference at the Ward Rooming House; and
WHEREAS, the funding from this resolution will cover general SDE advertising and marketing
expenses, including, but not limited to, printing of promotional brochures highlighting places to Shop,
places to Dine, and designated historic sites in Overtown; design and printing of coupon booklets
featuring Overtown businesses; and printing and installation of street pole banners; and
WHEREAS, the Board of Commissioners wishes to authorize the expenditure of funds, in an
amount not to exceed $40,000, for the launch of the Shop, Dine, and Explore ("SDE") marketing
campaign to promote the businesses, cultural facilities, and restaurants within the redevelopment
area;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COMMISSIONERS OF THE
City of Miami Page 1 of 2 File Id: 12-00609 (Version: 1) Printed On: 8/13/2024
File Number: 12-00609 Enactment Number: CRA-R-12-0037
SOUTHEAST OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY OF THE CITY
OF MIAMI, FLORIDA:
Section 1. The recitals and findings contained in the Preamble to this Resolution are adopted
by reference and incorporated herein as if fully set forth in this Section.
Section 2. The expenditure of funds, in an amount not to exceed $40,000, for the advertising
and marketing expenses, including, but not limited to, printing of promotional brochures highlighting
places to Shop, places to Dine, and designated historic sites in Overtown; design and printing of
coupon booklets featuring Overtown businesses; and printing and installation of street pole banners,
to launch the Shop, Dine, and Explore ("SDE") marketing campaign, to promote the businesses,
cultural facilities, and restaurants within the redevelopment area, is hereby authorized.
Section 3. The Executive Director is authorized to disburse funds, at his discretion, on a
reimbursement basis or directly to vendors, upon presentation of invoices and satisfactory
documentation.
Section 4. The Executive Director is authorized to execute all documents necessary for said
purpose, in a form acceptable to General Counsel.
Section 5. Funds to be allocated from SEOPW Tax Increment Fund, "Other Grants and Aids,"
Account Code No. 10050.920101.883000.0000.00000.
Section 6. This resolution shall become effective immediately upon its adoption.
City of Miami Page 2 of 2 File Id: 12-00609 (Version: 1) Printed On: 8/13/2024