The URL can be used to link to this page

Home My WebLink AboutCRA-R-12-0020 03-29-12 Backupa ••••%!':i67,1:11i!Si;1.:74.. The 2nd Annual Overtown Rhythm & Overtovin Rhyrthm r. JII Ft:117 1014/9/1j, T., 2011 3amer,Ethd twoveztturafriinntf.0 Arts Festival February 25, 2012 -Pesnybs? gi:aul-Dinurs wylmoaturn, iq ri�6sunlnimim6i.nrg About the -Festival hhmr arts f.�. esfly$1. The Overtown Rhythm & Arts Festival, planned and implemented by volunteers and local leaders of the Overtown Community, celebrates the rich history of one of Miami's earliest settlements. Set on the charming main street of NW 3rd Avenue between 9th and 11th Streets in the Historic Overtown District, this one -day annual festival comes alive for the second year on February 25, 2012 from 10:00 a.m. to 5:00 p.m. with local art, food, and entertainment. Along with bringing music and art back to the streets of Overtown, the Festival promotes economic development in this rebounding community in the heart of Miami by bringing a broad and diverse audience to the doorsteps of local shops and businesses participating in the event. The inaugural Overtown Rhythm and Arts Festival in April 2011 attracted over 1,000 people to the streets of Overtown, where they enjoyed delicious food, a local art show and music from multiple Grammy award -winning jazz trumpeter Roy Hargrove, the renowned Nicole Yarling 4-Tet, Second Chance Gospel Choir, SASA African Dance Theater, jazz ensemble instant Attraction, the Booker T. Washington High School Marching Band, and the South Florida Hip Hop group Vagabonds. This year's event will feature an equally strong lineup of local and national artists, including a return of crowd -pleasing local gospel choir and marching band talent. Overtown food vendors will treat festival goers with authentic BBQ and southern cooking, Caribbean flavors, and locally grown produce. Additionally, the Overtown Rhythm & Arts Festival will showcase works of art from Overtown's rich past together with new works by local artists from the neighborhood. Admission to the festival is free. 3.4Ahout Otartown About Overtown m&artsffivl Overtown is one of Miami's earliest historically black communities. The area's first settlers were black workmen who followed the FEC railroad south as it was extended from Palm Beach to Miami. The area we now know as Overtown was originally called Colored Town and was designated by Henry Flagler and Julia Tuttle as the location for black laborers and their families to live. Black men provided the primary labor force for building Miami and as a result the history of Overtown is inextricably and permanently linked to the story of Miami, "The Magic City". "Colored" Miami began to flourish as a community. By 1905 Colored Town's Avenue G now known as NW 2nd Avenue and immediate areas had many first class stores and shops. The area grew to include restaurants, grocery stores, barber, beauty, tailor and dressmaker shops, doctor and law offices, a milliner, local insurance company, and a "soda water" bottling company called Cola Nip. it became a tourist and entertainment destination not only for local blacks, but people of African descent from around the country. White tourists and white residents frequented this neighborhood to enjoy the entertainment, to partake of the exotic foods, and to listen to popular as well as gospel music. Overtown was both nationally and internationally recognized. it was commonly referred to as "Miami's Little Broadway" and rivaled the Harlem night scene of New York. Famous, artistes of the day such as Ella Fitzgerald, Duke Ellington, Billie Holiday, Count Basle, Sarah Vaughn, Aretha Franklin, Etta James, The impressions, Brook Benton, Red Foxx and a host of others, performed and stayed in Overtown's clubs and hotels. Some of the clubs that provided lively night life were The Sir John Knight Beat Lounge and Hotel, The Carver Hotel, The Rockland Palace, The Dorsey, The Marsha Ann and The Lord Calvert. (Courtesy of The Black Archives History and Research Foundation of South nor Inc.) T_entative_Event_Schedu le ..•.. oKartsfsafiva, Saturday, February 25, 2012 NW 3rd Avenue between 9th and 11th Street 10:00 AM - 5:00 PM Local and national music acts MC and DJ entertainment. Additional ongoing activities: e Art show • Children's activities e Food concessions • Local vendors -given-tDetails arts festivl'; Musician Line-up The lineup will include 4-5 well-known local musicians including area school bands and 1-2 national acts. The inaugural festival's lineup included multiple Grammy award -winning jazz trumpeter Roy Hargrove, the renowned Nicole Yarling 4-Tet, Second Chance Gospel Choir, SASA African Dance Theater, jazz ensemble Instant Attraction, the Booker T. Washington High School Marching Band, and the South Florida Hip Hop group Vagabonds. Vendors Local vendors and "event day sponsors" who would like to promote their company/products will occupy 10'x10' tents along NW 3 Avenue. Security Security services will be provided under contract with the City of Miami Police Department. Parking Free parking will be available within easy walking distance to the festival. ;Marketing opportunities 1°tbm arts'f sfiva f Online The Festival's website, www.overtownfestivai.com will be updated on a regular basis with Festival information including talent, sponsors, and participating vendors. Several media sponsors have already expressed interest in partnering with the Festival for publicity and marketing purposes. Television Several local and national television networks have already expressed interest in sponsoring the Festival, providing publicity leading up to the Festival as well as coverage of the event. A PSA featuring a major local personality will be recorded and widely distributed in advance of the event. Radio WDNA Public Radio, the official radio partner of the inaugural 2011 Festival, will return in 2012 to promote the Festival and its sponsors through on -air promotion, web promotion and eblasts. Additional radio partnerships to broaden the Festival's reach are also in the works. esfiu6j' Marketing opportunities, cont'd Print media An official 2012 Festival poster designed by a local artist will be distributed throughout the tri-county area. At least flyers and postcards will be printed and distributed. Coverage of the inaugural Festival included the Miami New Times, The Miami Herald, Miami Today, Black Archives Newsletter, and Miami Times. Social Media The Festival is on Facebook and Twitter, reaching a well-connected and highly diverse audience. These social media feeds link visitors to the Festival website as well as the websites and Facebook pages of Festival partners and sponsors. Media Coverage ail' EllAlllll ltllb1 twAv, Atna47ail l Ertr3s: x rAanthx to 1n wciakN emaa.t n A SattWay music and culhrral Iestivat nla rum a spotlight on a. bdcasuer d Krami 'nigh borllood 'd'Id Its Iusil td;t Dry mryrnaeVLYry Ayt..:yv f• • +aw alaam w 14.4r tta ixe.tilapi a .t th,nwG 'arLFne.1csakr3irad L?CWM taswany arc; mneaba.1r ra 1../. radm. o�f�Fsraaqaal.J6LCEa.iCSL. 4cail. .Td[i 1Yae1cumkitoCecaatcr.IY1Y1.0 Wllrenl11.0.P.14 MOW msiArxr Ittt yttxdaahViataj1....a.P1d. sI.te. Aray alL lW ty.IMa11t1dAn W1ln Cn`a. S.m4-F, Luatitp i=p11iaaae.rAla attai�4xl- `.ca9tal y—.l9ita01Ntualracalehiaa<kt alttttelal'alit atd.;aS lss a lalee Ifan kr 0dlnlhJi tetIT m1h xltaldareiryeln t. rciidt loa;artnanh aas;ito elite xci.a �,f1:Iln Qbt FNi' All 6yydrro tY+4rw.r as..11W .14G lama. m .lonie ostLetrranda.d9M.3avLefawrt atta-Niek..�aa N1Lu:trLalWtth f=44 eir L/ auctl.= Aki 4, lOflttk k 5I 1 O4i MILL/ Attila a i l.S .e }tan smlac Naa ta,tk aNn7.114.hrlLtau “aKt141,1at i61.33.7 t Iwtetelt kAtoah w' +ae..Na..1at Le4m—slut-take eUisu -Ia.SI96RiRw'K O.*!04 XN M2aa1 Pro 0 1 .� The c4rehit,e_. IWPt W Fame* row.a.o,e KawiettWSOLIAL Q.deg fir FIRST ANNUAL OVERTOWN RHYi}iM & ARTS FESTIVAL! GraminyMnrsiVannefftoYftVvrefcadinec +b-rr*1gL*I (laa. GmpeL f9{, Hop and Africa' n Curium/ masts rkrfe4the Fi ssOnerwhn WgNm and Ares Festira(anApen ffi 2011l hEns WM..w!m' pmpbalw37br named 1Gn„a` the inatlMr Mat Man( ia_.t..., na. , .iF.4 ..a....a.t i4enaa OA.. t+NV Aala aw.t Mx YNx1KAa..I ILr..P..rLola; i.Wi+ atay . aaifi.. Ilaa.wwaee 610t: Aeusf .▪ .1...4 ..,.,w.t ....r At-..t.[Hownt+'<CM 11t.tttr ll w.. Olean, M.a W a+a a4r..6 vnt.w... w•.J. we. Lay. l""9 Nq tye latq.a K .y M 4 de PaealYAwwinfaraa • e-rc [L. SAL Ara. ▪ 'Partan Wl.... �.i+...tl Lj. $tl@t. Creotar/+Wu eka..1%4 AlulaAntAtAtt rkwayx.tdtw Wad n..f.auttyrn.Y,ya..r. l...e.uyWl..l. Kt4 aL. 0.1,ra..1 'La ILaria'..! d. G(Y yl... ap..a L,a. aa.... t ............ .-....t........ •,ew +fMr.?dti . 64.y.. Ar1...v ..1s.. ....4.. y........14 LLLoor-. a • tom. . 1 Gat 6ia4Ly .. a,,�/w..euar eJi 0aa 1,4 y.y ILLS -Sala ;. I ate4" --e. r I Hy, II....wQ 114 Y K id..a W a - M. d.10a.rwsalt..wJ ....•..... ate.. y.aa..w.OAu. M..auw.+w,, Ire It.o..L...n.......I,.. 1.1 �yay. y.,rrd.c ttkL YY.y .a. aeYiLc .. aa.aa. i......q."•.•1 .d....sw g1`---r,1.S..paaaxaa.f .elf..^VrJ.Y•a.t•..aY _"'rYY^ L.au4.t•LaLa•-u.L.. Sad tanta.aa a...a a ..r..1 na..aaal.a a aaa ¢d y.-a i4 d. w....t ..ty«--�.w.La.lm 4-... v.Ly 1- ata.a ..6 L Ifa i,. a.! d banal aa:y...+ .wrw A+)..M..r.-.t..� V.y * traw. w....l YLW.Mnai....a4. tY...W nY W t•GIt Ne9e Kw..F"Mvtgas xVaaoe%UMSO 1.MyyR., .55ad7J007 7K No5.636a y90 a. F4N066707M1 ". s,a a..aaasea yway4Mrl.a..4 Spons_arship Op_portunities, corit'sl fh,tranIc_��tesfi�al� Gold Sponsor - $10,000. Only 2 Gold Sponsorships will be sold. The benefits of being a Gold Sponsor include: • Recognition as Gold Sponsor on all print marketing and advertising materials, and radio and television advertisements; • Placement of corporate logo on all signage/banners displayed at or near the event other than banner displaying corporate logo of Presenting Sponsor of event on main stage; • A 10' x 10' promotional tent at which sponsor can distribute samples/information about their organization • Advertisement as Gold Sponsor in program material • 5 passes for entrance/access to corporate hospitality tent on day of event • Mention as Gold Sponsor a minimum of 3 times over the sound system at the event • 5 invitations to press party to be held prior to the event Sponsorship Opportunities ... i m �arts fesfiVa�" Platinum (Presenting) Sponsor - $20,000. Only 1 Platinum Sponsorship will be sold, The benefits of being the Platinum Sponsor include: • Naming of the Festival and prominent recognition as the Presenting Sponsor on all print, radio and television marketing and advertising materials • Banner displaying corporate logo, as Presenting Sponsor of event, on main stage • Placement of corporate logo on any and all signage/banners displayed at or near the event • A 10' x 10' promotional tent at which sponsor can distribute samples/information about their organization • Advertisement as Presenting Sponsor in program material • 10 passes for entrance/access to corporate hospitality tent on day of event • Constant mention as Presenting Sponsor over the sound system throughout the event ▪ 10 invitations to press party to be held prior to the Festival ponsrshipOpportun ides Cont'd rhYthrtt -...�;;_.� _.:... �� a�ts�f'esfruat Silver Sponsor: $5,000 o Recognition as Silver Sponsor on all print marketing and advertising materials A 10' x 10' promotional tent at which sponsor can distribute samples/information about their organization Advertisement as Silver Sponsor in program material 4 passes for entrance/access to corporate hospitality tent on day of event Mention as Silver Sponsor a minimum of 3 times over the sound system at the event 4 invitations to press party to be held prior to the event Community Supporting Sponsor: $2,500. • Recognition as Community Supporting Sponsor on all print marketing and advertising materials; A 10' x 10' promotional tent at which sponsor can distribute samples/information about their organization Advertisement as Community Supporting Sponsor in program material o 2 passes for entrance/access to corporate hospitality tent on day of event • Mention as Community Supporting Sponsor a minimum of 1 time over the sound system on day of event ▪ 2 invitations to press party to be held prior to the event. ILTITIIITritaVf esfiiral;° Media Sponsor — _Ron-sorshi.pD ppo[tun ities, C9nt'd • Recognition as Media Sponsor on all print marketing and advertising materials, and radio and television advertisements • Placement of corporate logo on all signage/banners displayed at or near the event other than banner displaying corporate logo of Presenting Sponsor of event on main stage A 10' x 10' promotional tent at which sponsor can distribute samples/information about their organization • Advertisement as Media Sponsor in program material • 5 passes for entrance/access to corporate hospitality tent on day of event Mention as Media Sponsor a minimum of 3 times over the sound system at the event o 5 invitations to press party to be held prior to the event Thank you for your interest in celebrating the rich history and culture of Overtown by participating in the Overtown Rhythm and Arts Festival. We look forward to seeing you on February 25, 20121 2012 Overtown Festival- Uses of Cash & Donations ITEM EXPENSE MARKETING Flyers - Bill Fuller Banners Plus Overtown Painting Airing of PSA on NBC WDNA Press The Black Archives History Catering VIP Reception Influence Communicartions Editing! taping PSA's by (friend of Stefanie) Printing services far posters and flyers CASH $500.00 $3,000.00 $650.00 $0.00 $1,500,00 $5,000.00 $3,000,00 IN -KIND $0.00 $2,800.00 $5,000.00 $5,000,00 $1,500.00 $0.00 TOTAL EVENT LOGISTICS RentAComm - Walkie talkies Parking Permit All American Barricades (assesment) All American Barricades The City of Miami Fire Dept City of Miami Dept Public Works Bartender Photography all events Department of Solid Waste American Portable Air American Portable Air Brandon & Co - Insurance Premier Beverage CRA to cover police expenses Marlins Experience T Shirts Jacksons to cover the VIP tent Glen's Tents and Special Events - Tents Jackson's Soul Food Jose Marban (Logistics) Friendly John Interface Sound & Productions - Stage Stage Security Services Fundraisers and VIP tent $13,650.00 $14,300.00 $27,950.00 $350.00 $50.00 $250.00 $2,500.00 $460.39 $204.38 $200,00 $1,500.00 $2,575,67 $53.50 $401.00 $920.36 $1,128.90 $1,250.00 $3,484.00 $1,150.00 $1,450,00 $1,670,00 $9,600.00 $4,200.00 $0.00 $0.00 $810.00 $17,941.00 $1,000.00 $0.00 $0,00 $0.00 $6,000.00 $33,598.20 $25,751.00 $59,349.20 ENTERTAINMENT Hotel $1,000.00 Carey Limo $1,000.o0 Food and or vouchers for proformers $500,00 WDNA - Plano $1,000.00 Flights $3,000.00 Performers $80,000.00 $0.00 $86,500.00 $0.00 $86,500,00 FUNDRASING DONATIONS Local Artists Art Work $5,250.00 Heat Tickets Telemundo $1,964.00 Miami Heat BasketBall $950.00 Heat Tickets Oderbrecht $300.00 3 Fundraisers Location (F&B) $3,500.00 $11,964,00 $21,964.00 MISS OVERTOWN Entry Fee for Miss and Jr. Miss $2,400,00 BTW Janitor $50.00 BTW Sound Pageant $50.00 Tents and Tables $200,00 Insurance - MDCPS $90.00 The Angel Alternartive - Crown for King $155.00 Esteban Medaglia $325.00 BTW auditorium fee - Pageant $500.00 Pageant Band - Kraig Lynch $600.00 Appearance attire $3,500.00 2 year membership Pageant winner $1,500.00 BTW Auditorium Fee Rental $950.00 Gowns for Pageant contestants $700.00 Band $600.00 Flowers Pageant $350.00 Generation Gift Certificate for Pageant winner $100.00 MISSILANIDUS FISSI CAL AGENT COST TOTAL. EXPENSE CASH IN- KIND $1.970.00 $7,700.00 $9,670.00 $10,000,00 $7,285.91 $153,004.11 $59,715.00 TOTAL $153,004.11 $59,715.00 $212,719.11 .... , , ...„.--,Xittitsszif4A . '"" • %:.z.-41.-, s' ... ,.94,,,ps ,',..7..-,"'--1-.2.•7ir:4"..,,i 0...,"-,-., ..._:" -Xi? '.. " r ',"''' '•••,,E.t.z.....................,.,,„7:2--- - • • •• tylm4gery Date: \Apr'41..—kg)01% VS' At: • fr.4 'NV:41'A Legend 1" tp Vendor 10x10 Tents Artist 10x1.0 Toms Sponsor 10x10 Tents e Fosa tOx10 Tent:: 30x30 VIP Tent g5RniBlRlkSrrlA OM Handicap Portable Restroonis Portable Reatrooms 031Batbrootn Trailer Technical 32x28. Stem (3) Generator imp Other ESiSS Police Barricade City of Miami. Police Cur Florida Marlins Miami Dolphins PrOieet: Ovcrtowa Rhythm & Arts Fcsclval Revised On: 3-14-11 Revised 13v: Eddie Reyes rldk.mreWnhconicern Not to Scale -rx4. Fact t Nev 1 i • 1 • 1-4 3-4 1 i£ lost- tMbrand transmittal memo 7671 ,roepages ► J ranij c. F� f jJA oepb Phone* Fax ft ax1 Z£:80 TMe-11-TT 9882.T2BS0Z cm Detailed Grant Proposal The Overtown Rhythm & .Arts Festival, LLC mission statement is to join forces with local stakeholders to create the Overtown Rhythm & Arts Festival, a free one -day open -street festival celebrating Overtown's rich history and culture. The Festival is to feature music, art, local vendors and food to serve as way to highlight Overtown's local business and artistic community, therefore serving as an economic engine for the area and a source of pride for its residents. Funds are requested to support the Second Annual Overtown Rhythm and Arts Festival; a one day open - street music and arts festival to be held. on June 23, 2012 in Overtown, on NW 3'' Avenue between 9th Street and 11`h Street. Admission to the Festival is free. Visitors to the Festival will see Overtown's Business District transformed into a showcase of local artists and food vendors while enjoying jazz, gospel and hip hop being performed by local and nationally recognized musicians. From the onset of the project, the Team was sensitive to Overtown's culture, heritage and musical history. To that end, every aspect of the Festival (music, art and food) has been carefully selected to celebrate Overtown's rich history and culture while accomplishing these goals: 1) Shining light on the Overtown community, 2) Stimulating economic development, 3) showcasing the history, culture, music art and food of Overtown and 4) creating excitement and opportunity for and about the community. The CRA should provide funding for this project at the heart of this project, is a fervent desire to bring Overtown out of the darkness and into the light the same way Downtown, the Design District and the Omni neighborhood have become places to enjoy art, fine dining and shopping. But unlike these recently revitalized areas, Overtown possesses a rich history in music and culture, the Lyric Theatre and a business community looking towards a promising future. Organizational History The Overtown Rhythm & Arts Festival is the brainchild of Magic in Action, also known as Team 5 (Team), which was formed in the Greater Miami Chamber of Commerce's 2010-2011 Leadership Miami Program. The Team was comprised of 16 members of diverse backgrounds which included banking, accounting, public relations, marketing, real estate development, legal, hospital management, government and construction. Given the size of the Team, it was agreed early on to divide split the team into working groups or committees which were: 1) Logistics/Project Management, 2) Budgeting/Accounting & Evaluation, 3) Community Outreach, 4) Marketing/Advertising, 5) Volunteer Coordination, 6) Sponsorship/Fundraising and 7) Program Activities. Each committee was responsible for planning and managing the required tasks and reporting back to the team at the weekly meetings. However, it should be noted that as the project progressed and relationships were established, the committees also included members of the Overtown community which included community activists and business owners. Due to the inherent nature of the project, the Team knew that to bring the project to fruition, i.e., to have a successful festival, it was paramount to have the community's trust and involvement. In addition, the Tearn reached out to local government officials, the SEPOW CRA, the NET Office and the Black Archives not only to endorse the project, but also to provide financial support. As such, the first Overtown Rhythm and Arts Festival took place on NW 3'd Avenue between 9`h Street and 111 Street on April 9th, 2011. It' success is due to the combined efforts of 16 committed individuals working with the Overtown community for the betterment of the Overtown. Initially, the target audience of the Overtown Rhythm and Arts Festival can be described as Overtown residents, jazz enthusiasts, arts lovers and Overtown supporters in general. However, given the mission statement of the Festival, the target audience should be broadened to all residents in the greater tri-county (Miami -Dade, Broward and Monroe) metropolitan areas. The Festival should be a vehicle that generates economic development in Overtown, promotes local artists, food vendors and musicians. While the musical performers, food vendors and artists have not been finalized at the moment, the 2012 Festival will include 6-7 musical acts (depending on funding, the headliner could be a nationally recognized artist) ranging from jazz to gospel to hip -hop. As for the artists, the festival organizers will contact the eleven (11) artists (Addonis Parker, Nzingah Oniwosan, Nilo Davis, Wanda Paulette, Winsome Bolt, Darren Watson, Rodney Royal, Bayu nga Kialeuka, Allen Laird, Robert McKnight and Gail Alexander) that participated in 2011 as well as others. The funds requested will cover the costs of the musical performers including but not limited to backstage accommodations, transportation, food, etc. As for the participating artists and food vendors, the cost of the tent/table/chairswill be waived as it was done in 2011, 1 Sponsorship 2 Fundraisers 3 Grants 3 Individuals 4 In -Kind 5 Miscellaneous Amount $60,000 $10,000 $75,000 $5,000 $59,715 $5,000 e:s_ xD ':'•..:.aw :V?i:••_-.�M It ;•rF'r .u:.r..e 7 Talent 8 Logistics 9 Marketing 10 Miscellaneous 11 Pageant 12 Fundraising 13 Fiscal Agent .,.• dry_ i' � .......\I.5T ,r a.;:.•t.-rtr •..w.;�7r' i4vEn 5si�e�� ;.Pr csNAOr i#�,t6j:}Y"3rf+i_7�'ink}_%tF�:.'��bt.•'.i7!'+Y�?:.>.uli'7:.'.::�43 i:ky-�i'n ��: S�i.fnsfJ:•.. i.+�F $86,500 $59,349 $27,950 $10,000 $9,670 $11,964 $7,286 •' •'ilx�F>$r' i .'' iti'1.'L't•.'i•.i H: *{'�i$: ,,.:'.1•F1:9n 5'