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HomeMy WebLinkAboutCRA-R-10-0025 Backup 4-26-2010The Hospitality Institute Miami Dade College Wolfson Campus International Hospitality Center Summary of the Request: The Miami Dade College, Wolfson Campus, International Hospitality Center, is requesting $250,000 from the Southeast Overtown/Park West CRA, to assist in funding the operations of the Miami Dade College Hospitality Institute, a workforce development initiative designed to connect residents of the Southeast Overtown/Park West redevelopment area with employment opportunities in the local hospitality and retail industries. Sharing a mission. In accordance with the mission of the CRA of revitalizing areas through the creation of employment and training opportunities for residents, and ultimately improving the quality of life of those residing in such neighborhoods, Miami Dade College believes in the effective use of adequate resources to enable programs to flourish and the talents of people to emerge. This belief is evidenced by MDC's institutional mission that is to provide accessible, affordable, high quality education by keeping the learner's needs at the center of decision - making and working in partnership with its dynamic, multicultural community. Community Need. The MDC Hospitality Institute responds to two needs faced by the Miami community: first, a continuous and growing need for training and employment of local residents, and secondly, workforce shortages in the local hospitality and retail industries. The Overtown community, the targeted area for this initiative, suffered its worst decline during the 1990's, in the midst of an extraordinary urban renewal in other areas of the City of Miami. Its population increased by only 2% between 1990 and 2000; homeownership has remained very limited with only 10% of the residents owning property. Furthermore, the economic situation of Overtown households is severe: almost 50% of the households make less 1 than $15,000 a year. The lack of economic resources and the absence of proper skills and education have transformed Overtown residents into unappealing employment candidates. The direct impact is an unemployment rate in the inner city that exceeds 20%. These residents have been left feeling hopeless and trapped, with some facing somber consequences including homelessness. In contrast, since the 1990's, Miami has grown into a vibrant, world -class city, attracting millions of visitors to the area every year. With an increase in tourism, and the addition of hotels, restaurants and shops, the local hospitality industry has faced staff shortages and lack of trained employees. With the local community unable to provide a trained and job -ready workforce, this contributes to the increase of the local unemployment rate and the continuing economic downfall of its residents. About the Hospitality Institute. As a promising solution to these growing needs, the MDC Hospitality Institute was created as a pilot volunteer project in May of 2007 with the mission of connecting residents of inner city areas by providing entry level training to acquire skills that will allow them to be active employees in the local hospitality industry. The MDC Hospitality Institute has built up the local labor market while training and supporting its participants to ensure success. During its early beginnings, the MDC Hospitality Institute was managed and operated solely by volunteers. This College program is based in an outreach center located at the Greater Bethel A.M.E. Church in Overtown, and serves as the current home of the MDC Hospitality Institute In January of 2008 the Hospitality Institute was officially launched with a $100,000 grant from the Southeast Overtown/Park West Community Redevelopment Agency. 2 The program. The MDC Hospitality Institute operates a program consisting of a four -day program held five or six times a year, at the Greater Bethel A.M.E. Church. During the program, participants are trained and exposed to various hospitality operations, customer service, interview skills, computer skills and general employment information. The training is provided by instructors and faculty from Miami Dade College, in collaboration with managers from the hospitality field as well as workshops conducted by motivational speakers. Information is provided highlighting career ladders, educational opportunities and scholarship programs available through Miami Dade College and the Visitor Industry Council. The program culminates on the fourth day of each session with a job fair on site at Greater Bethel A.M.E, where participants are able to explore job opportunities and are connected with local employers. Through extensive follow up, the program ensures that participants find employment or engage in activities that upgrade their skills and potentially further their education. On a regular basis participating employers send their job postings in to the MDC Hospitality Institute. Staff then contacts alumni and encourages graduates of the program to apply for these open positions. For those participants interested in furthering their education, a connection and referral is made to Miami Dade College. Accomplishments — From January, 2008 through December 31, 2009 include a total of 1154 persons registered for the training of which 628 participated in the training and received completion certificates of which 306 completed in 2008 and 322 in 2009. An estimated 223 graduates have been hired during 2008 and 2009 by approximately 149 employers from a cross- section of businesses. Two Alumni Reunions have been held with graduates from the program 3 and in June 2009, 20 graduates and two employers were recognized at the monthly CRA meeting.[Attachment 1] In October, 2009 at the annual meeting of the Greater Miami Convention and Visitors Bureau held at the Fontainebleau Hotel, on Miami Beach, the MDC-Hospitality Institute was commended for their efforts in training and finding jobs for the underserved residents of the CRA district. In addition, a graduate of the MDC Hospitality Institute program, who has been employed by the Fontainebleau Hotel since August, 2008, was recognized before an audience of 500 CVB members. Recently the American Association of Community Colleges selected the MDC-Hospitality Institute program as a model for a job training program for the visit of the Executive Director of the Association of Community Colleges of Australia. Discussions were held with the Executive Staff of Miami Dade College to discuss the development of some exchange programs. Discussions have been started regarding the development of a retail training center (the first in Florida) as an expansion of the MDC-Hospitality Institute job training program since retail is a major segment of the hospitality industry in Miami Dade County. Collaborators. The MDC Hospitality Institute relies strongly on the partnerships it has established with community -based organizations, the local government and the hospitality industry, to ensure successful outcomes. The outreach and community -based organizations provide assistance in the recruitment and pre-screening of applicants, providing the Hospitality Institute with a constant flow of potential candidates. The local industry partners provide employment opportunities, participation at the job fairs, and contribute support and feedback for the program. 4 crating Employers .Outreach Organizations Community Partners Volunteer Motivational Speakers Other Partners Role: bringing job Role: screen and Role: supporting the Role: support and Role: financial support; opportunities and recommend participants institute encouragement to administrative and encouragement to participants. from their programs to the Hospitality Institute. participants operational support Hilton Hotels of South Community Partnership Greater Bethel A.M.E. Frank Kelly, Lasting Postsecondary Florida for the Homeless Church Impressions Institution: Miami Dade Doubletree Grand Hotel Camillus House SEOPW CRA Bill Diggs, Miami College in -kind Biscayne Bay Lotus House Miami Dade College- Dade Chamber of Doubletree Surfcomber Carrfour Supportive Hospitality Management Commerce Government: Hilton Airport Housing Program, Graylyn Swilley, City of Miami CRA Conrad Hilton Abilities Inc. of Florida International Hospitality Visitor Industry SEOPW $100,000 Hilton Bentley South Florida Workforce Center, School of Council Hyatt Miami Miami Dade County Business Frank Ferrara, Julie Grimes, Owner Embassy Suites Miami Veterans Program Office of the Camillus House Representative for the Airport The Village/Westcare Commissioner District 5 Rolando Aedo Doubletree Grand Loews Hotel Miami Beach Marriott Biscayne Bay Mario the Baker Betterway of Miami, Miami Rescue Mission, Liberty City Community City of Miami Greater Miami Convention and Visitors Greater Miami Convention and Visitors Bureau $10,000 Walmart Foundation 9- The Continental Group Jungle Island Revitalization Trust Miami Behavioral Health Bureau Jennifer Shipley, Miami Dade Public 2008-9-2010 $100,000 Tecton Hospitality Center Library, Clifton Carmody, Romano's Macaroni Grill, Vanessa Bartram, Worksquare Florida Hospitality Institute's Action Plan for 2010. The goal of the MDC Hospitality Institute is to connect inner city residents with employment opportunities in the local hospitality and retail industries, and meet the local workforce demand for a skilled workforce. Based on the success of the program, and the strong support received from its collaborators, the MDC Hospitality Institute has established the following objectives for the year 2010: 1. Conduct a minimum of 5 job readiness workshops per year. Prescreen and train 350 participants per year 2. Conduct Hospitality industry certification training sessions for alumni with eventual certification and place 30% of the participants on jobs per year. 3. Placement of graduates (alumni), follow-up and mentorship 4. Expand employer base to include other hospitality and retail employers by 10 5. Research the establishment of a Retail Service Training Center 5 For each objective, a programmatic area has been established, along with activities. responsible partner and a timeline. Objective 1. Recruit Participants and conduct a minimum of 5 job readiness workshops, Prescreen and train 350 participants per year 2. Conduct Hospitality industry certification training sessions for alumni with eventual certification Area Recruitment and training Training and .Certification Activities -selection of potential applicants -completion of application forms -data is provided to the HI Director for selection -pre-testing of candidates -preparation of training materials, establish contact with employers, coordinate with speakers and trainers, develop agenda for training session -two day training session -post training evaluation -provide computer access to participants to develop client profiles, write resumes, conduct job searches, and for individualized testing and training on job placement. -provide postsecondary education workshops including information on financial aid and scholarship programs providing specialized training, i.e. Food and Beverage housekeeping and guest services certification Responsibility -outreach organizations -community organizations -HI Director MDC -Hospitality Institute -Corporate Partners -Visitor Industry -MDC faculty -HI staff -Volunteer/ Motivational Speakers Timeline ongoing -Once every two months (job readiness workshops) Industry Certifications every 5 months 3. Placement of 30% of the graduates in jobs per year . Personal follow up of alumni graduates including mentoring to provide job stability and improve work skills Employment -preparation of job fairs -connecting with employers with current job openings -interviewing Hospitality Institute's graduates -provide access to graduates with fax machines and telephones, for the purpose of connecting with potential employers -creation of the alumni program -creation of a mentoring support program -HI Staff -Cooperating Employers -Program Alumni -Job Fairs as part of the Job Readiness Workshops: once every two months -Employment: ongoing 4 Expand recruitment of 4 new Partnerships -collaborating with other -HI staff -Ongoing )yers, and/or community community agencies and local -Cooperating throughout year p,.. _.erships employers Employers -Outreach and Community partners -Ongoing 5. Establish retail skills center Training -Develop training materials, curriculum for expansion to include retail skills training -MDC HI Staff -Retails Skills Consultant -Employers The MDC Hospitality Institute, continues its effort in fostering partnerships and concentrating resources within the Southeast Overtown/Park West CRA, and will continue to reach out and increase the participation of various local organizations which involvement is critical to success and future growth of this program. Among those organizations: the Overtown Youth Center, the City of Miami Overtown NET Office, community churches, Lindsey Hopkins Vocational Center, Booker T. Washington Senior High School, Miami Dade College Overtown Collaborative Group, the MDC International Hospitality Center and Overtown businesses. Institutional Capacity and Resources. As a recognized leader in education and workforce training, the Miami Dade College International Hospitality Center will provide oversight to the operations of the MDC Hospitality Institute. MDC is particularly interested in growing the MDC Hospitality Institute into a national model for collaborative workforce training, education and development of a retail sales training center. John Richards, Director of the International Hospitality Center will provide direct supervision of the MDC Hospitality Institute, working in conjunction with its full-time Director, Jeanne Westphal. Among his responsibilities are resource allocation, staffing, and the implementation of new strategies to ensure the successful growth of the program. Shelly Fano, Director of the Hospitality Management Program at MDC, will also commit time to the operations of the MDC Hospitality Institute. Ms. Fano will assist in the development of participant training curriculum for the MDC Hospitality Institute as well as liaison with the National Retail Federation for industry certification. The Miami Dade College International Hospitality Center will also provide in -kind administrative support, student service support for admission; advisement, financial aid registration, career exploration, and job placement, to those participants that decide to pursue a degree or enroll in courses at Miami Dade College. Key Personnel. The following personnel will be responsible for the day to day operations of the Institute and will work in collaboration with the Miami Dade College International Hospitality Center staff, and the community partners. Project Director: Jeanne Westphal, the existing Director, will continue her full time role in directing the day-to-day operations of the Institute, marketing and coordination of training events and expansion of the program. Ms. Westphal will also provide direct supervision to all staff. Ms. Westphal has directed the Institute since January 2008, and has many years of experience working with non -profits, public and private sector organizations. The Director will report to Mr. Richards on the progress of the MDC -Hospitality Institute and any situations that may arise and need input from the College. Administrative Assistant: a part time administrative assistant will perform administrative tasks related to the Institute, including answering phones, handling correspondence, assisting in the preparation of materials ,develop database of all alumni, and maintaining all of the participants' training records as well as any other duties as assigned by the Director. 8 Full time Community Outreach Coordinator: is responsible for the personal follow up with all alumni including mentoring, is liaison to outreach organizations, employers and community organizations, coordinates job training sessions including job fair, supervises preparation of graduates' records to reflect up dated information, prepares monthly reports of job hires, attends to office visits of graduates seeking job opportunities, and other duties assigned by the Director. Part time Workshop Coordinator : works in consultation with the Director and Community Outreach Coordinator, handles all activities in connection with the job training/ job fair sessions as well as certification course training programs which includes developing the program outline, contacting and confirming presenters, confirming availability of location and set up for training programs, contacting and confirming employers for Job Fairs, supervision of preparation and distribution of all documents required for the trainings and other duties as assigned. Budget — Attachment 2 Sustainability. The MDC Hospitality Institute has received a grant from the Walmart Foundation which ends in September, 2010 and is actively seeking alternate public and private funding sources to help support the operations of the MDC Hospitality Institute and allow for its growth. MDC will continue to contribute with in -kind resources in the form of administration and training. In addition, our collaborators will continue to provide support to the MDC Hospitality Institute through referrals, community outreach, employment opportunities and training. 9 ATTACHMEr CRA Grant Budget - 2010-11 ATTACHMENT 2 BUDGET Line Item Adminsitration Amount Description Executive Director $50,000.00 Full -Time Position Outreach Coordinator 48,000.00 Full -Time Position PT Administrative Assistant 14,040.00 Part -Time Position - 30 hours per week @ $9/hour @52 weeks PR Workshop Coordinator 9,360.00 Part -Time Position - 20 hours per week @ $9/hour @52 weeks Benefits Fringe Benefits - 2 FT Positions $28,106.00 26.68%•98,000(FrPositions) Includes SocialSecurity, FICA, Medicare, Health, Dental, Ufe Fringe Benefits - PT - AA 2,036.00 1.45 % • 10,040 (PT Postion) Includes Social Security, Medicare Fringe Benefits - PT - WC 1,357.00 1.45 % • 9,360 (PT Postion) Includes Social Security, Medicare Total Adminstration $152,899.00 Expenses Software and Computer Supplies $4,501.00 For training sessions General Office Supplies 10,000.00 Paper, stamps, training supplies, ink cartridges, envelopes,supplies for trainings Media Equip Rental for Workshops 5,000.00 Microphones, DVD players , video players, computer screens rentals for workshops Office and Workshop Site Rental 24,000.00 2,000 per month rent Retention Coordination 3,000.00 Organize, track, and engage alumni of programs Hospitality Industry Certifications 15,000.00 Industry Certification Training and Materials (training videos, curriculum, books) Retail Skills Curriculum Development/Materials 12,000.00 Develop training materials and trainers for expansion to include retail skills Retail Skills Training Consultant 7,000.00 National Retail Federation Consultant Travel 2,000.00 Mileage, travel to meetings, visits with employers and community organizations Ma rketing 10,000.00 Cost of web -site maintenance, dvd, brochures, Phone, data, internet 4,600.00 Cost of local services, local and out -of state calls Total Expenses Grant Total $97,101.00 $250,000.00 In -Kind From Miami Dade College includes but not limited to: Administrative and support staff costs Marketing Faculty Trainers Computers Oversight support from College Attachment 3 Page One Ivan Figueroa, MDC Chair, School of Business, speaking to participants in October Hospitality Institute Job Readiness Workshop Participants in October 2009 Job Readiness Workshop at the Hospitality Institute Attachment 3 Page two Participants in October Hospitality Institute Job Readiness Workshop Participants in October Hospitality Institute Job Readiness Workshop ATTACHMENT 4 _ __ ._ K3D001 MIAMI DADE COLLEGE HOSPTALITY INSTITUTE- Current Year's Operating Budget City of Miami -Southeast Overtown/Park West Communtiy Redevelopment Agency (CRA) 01/1/2009 - 12/31/2009 _ _ $100,000.00 - Description BUDGET Expenses Expenses. Expenses Expenses YTD Unoblig 2/4/2009 @ 3/31/2009 @ 6/22/2009 @ 9/30/2009 @12/31/2009 Expenses Budget Other professional -FT $ 41,000.00 $ - $ - $ 1,489.05 $ 18,492.65 $ 19,981.70 $ 21,018.30 Technical,Clerical,Trade and Servic $ - $ - $ - $ 9,750.00 $ 6,500.00 $ 16,250.00 $ (16,250.00) Other Professional -PT $ - $ - $ - $ - $ - $ - $ - Other personnel services -technical $ 20,000.00 $ 527.15 $ 3,104.11 $ 1,885.59 $ 3,847.09 $ 9,363.94 1_ $ 10,636.06 Social Security $ 2,542.00 $ - $ - $ 696.82 $ 1,549.55 $ 2,246.37 $ 295.63 FICA/MEDIC $ 784.50 $ 7.64 $ 45.01 $ 190.31 $ 418.18 $ 661.14 $ 123.36 FI Retirement $ 3,971.50 $ - $ - $ 146.67 $ 1,066.77 $ 1,213.44 $ 2,758.06 FI Ret Cont-Inv PL-Regular $ - $ - $ - $ 935.71 $ 1,361.87 $ 2,297.58 $ (2,297.58) Health Insurance $ 4,678.10 $ - $ - $ - $ 1,678.23 $ 1,678.23 $ 2,999.87 Life Insurance $ 102.50 $ - $ - $ 0.54 $ 26.52 $ 27.06 $ 75.44 Dental Insurance $ 221.40 $ - $ - $ - $ 61.29 $ 61.29 $ 160.11 -In -District $ - $ - $ - $ - $ 165.00 $ 165.00 $ (165.00). _ _ _Travel Local telephone $ 5,500.00 _ $ 1,129.66 $ 742.49 $ 1,540.08 _- $ 777.21 $ 4,189.44 $ 1,310.56 - Long Term Facilities Leases $ 12,000.00 $ 2,000.00 $ 3,000.00 $ 4,000.00 $ - $ 9,000.00 $ 3,000.00 Other Services $ 700.00 $ - $ - $ - $ - $ 700.00 Office Materials $ 4,000.00 $ 1,164.44 $ - $ 1,637.99 $ 199.92 $ 3,002.35 $ 997.65 Data Software _ $ 400.00 $ - $ - $ - $ - $ 400.00 _ _ Promotions $ 3,000.00 $ 2,505.00 $ - $ - $ 339.49 $ 2,844.49 $ 155.51 Educ. Furniture $ 1,100.00 $ - $ - $ - $ - $ - $ 1,100.00 Prior Year Corrections $ - $ - $ - $ 24,775.40 $ - $ 24,775.40 $ (24,775.40) $ 100,000.00 $ 7,333.89 $ 6,891.61 $ 47,048.16 $ 36,483.77 $ 97,757.43 $ 2,242.57 Attachment 5 John Richards Executive Director International Hospitality Center Shelly Fano Director Hospitality Management / HOSPITALITY INSTITUTE Jeanne Westphal Director Oversees staff and day to day operations of the Hospitality Institute I Maria James F/T Community Outreach Coordinator Lovester Montgomery P/T Administrative Assistant New Position P/T Workshop Coordinator AFFIDAVIT STATE OF FLORIDA ) ) SS: COUNTTY OF MIA.MI-DADE ) BEFORE ME, this day personally, appeared Ivan F. Figueroa, Chairperson of Miami Dade College School of Business, who upon being first duly sworn, states and deposes the following: 1. The Board of Commissioners of the Southeast Overtown/Park West Community Redevelopment Agency ("CRA"), pursuant to the resolution listed below, authorized a grant not to exceed $100,000, to Veterans Employment Transition Services, Inc. ("VETS") for the Hospitality Institute Job Training and Job Placement Program. Program Cycle December 14, 2007—December 1, 2008 Resolution CRA-R-07-0015 Total Grant Funds Awarded $1002000 2. I certify that, in accordance with the Grant Agreement between the CRA and VETS, grant funds totaling $80,491 have been utilizers for Hospitality Institute Job Training and Job Placement program activities. 3. I further certify that the chart below accurately reflects the matriculation and graduation rates of students participating in the Hospitality Institute Job Training and Job Placement program, the job placement referrals by Hospitality Institute, and the employment status of the graduate trainees tracked by the Hospitality Institute for the Program Cycle listed below. Program Cycle Number of Registered Participants Actual Number of Trainees Number of Graduates Number of Graduates Referred for Employment Number of Graduates Employed Total CRA Grant Funds Awarded Funds Utilized for the Hospitality Institute Job Training and Job Placement Program December 14, 2007 - December 1, 2008 627 306 306 306 124 $100,000 $80,491 4. I understand that the representations made herein are a material inducement for the CRA's issuance of the aforementioned Grant. true. 5. Under penalties of perjury, I declare that I have read the foregoing affidavit and the facts stated in it are FURTHER SAYETH THE AFFIANT NAUGHT. Hospitality institute Job Training and Job Placement Pro • : u - Miami Dade College Hospitality Man F. Figueroa Affiant STATE OF FLORIDA COUNTY OF MLAMI DADE )SS SWORN TO (OR AFFIRMED) AND SUBSCRIBED BEFORE ME thi��day of� 20 i u by Ivan F. Figueroa. (Seal) My Commission Expires: Signature: Personally Know OR Produced Identification Type of Identification ProduceI blic, State of Flo A FU)AVIT STATE OF FLORIDA ) ) SS: COUNTY OF MIAMI-DADE ) BEFORE ME, this day personally appeared Ivan F. Figueroa, Chairperson of Miami Dade College School of Business, who upon being first duly sworn, states and deposes the following: 1. The Board of' Commissioners of the Southeast Overtown/Park West Community Redevelopment Agency ("CRA"), pursuant to the resolution listed below, authorized grant funding totaling $119,509, to Miami Dade College for the Hospitality Institute Job Training and Job Placement Program. Program Cycle Resolution Total Grant Funds Awarded December 2, 2008 — December 2, 2009 CRA-R-08-0046 $119,509 2. I certify that, in accordance with the Grant Agreement between the CRA and Miami Dade College, grant funds totwling $119,509 have been utilized for Hospitality Institute Job Training and Job Placement program activities. ......., .... 3. I further certify that the chart below •accurately reflects thematriculation and graduation rates of students participating in the Hospitality Institute Job Training and Job Placement program, the job placement referrals by Miami Dade College Hospitality Management Program, and the employment status of the graduate trainees tracked by the Hospitality Institute for the Program Cycle listed below. .. Program Cycle Number of Registered Participants Actual Number of Trainees Number of Graduates Number of Graduates Referred for Employment Number of Graduates Employed Total CRA Grant Funds Awarded Funds Allocated for the Hospitality Institute Job Training and Job Placement Program December 2, 2008 - December 2, 2009 527 322 322 322 99 S 119,509 $119,509 4. I understand that the representations made herein are a material inducement for the CRA's issuance of the aforementioned Grant. true. 5. Under penalties of perjury, I declare that 1 have read the foregoing affidavit and the facts stated in it are FURTHER SAYETH THE AFFIANT NAUGHT. Hospitality Institute Job Training and Job Placement Program - Miami Dade College Hospitality Managem ' ' ' gram van F. Figueroa Affiant i STATE OF FLORIDA )SS COUNTY OF MLAMI-DADE SWORN TO (OR AFFIRMED) AND SUBSCRIBED BEFORE ME this day o li 20 / (. by Ivan F. Figueroa. (Seal) My Commission Expires: Signature: Print Name: Personally Known V-- OR Produced Identification Type of Identification Produced Notary Public, State ofFlori