HomeMy WebLinkAboutCRA-R-09-0032 Cover Memo•
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SEOPW & Omni Boards of Commissioners Meeting
May 18, 2009
Item # 4
SOUTHEAST OVERTOWN/PARK WEST
AND OMNI
COMMUNITY REDEVELOPMENT AGENCIES
INTER -OFFICE MEMORANDUM
To: Board Chair Michelle Spence -Janes Date: May 8, 2009 File: 09-00533
and Members of the CRA Board
Subject: Joint Resolution Authorizing Funding
for a Marketing Campaign to Promote
the Businesses, Cultural Facilities,
and Restaurants within the
Redevelopment Areas.
From: Jaynes H. Villacorta References:
Executive Director/
Enclosures: Legislation
BACKGROUND:
It is recommended that the Boards of Commissioners of the Southeast Overtown/Park West and Omni
Redevelopment District Community Redevelopment Agencies ("CRAs") approve and adopt the attached Joint
Resolution authorizing the expenditure of funds, for a marketing campaign to promote the businesses, cultural
facilities, and restaurants within the redevelopment areas.
The CRAs seek to launch a "Shop, Dine, and Explore" marketing campaign to promote the businesses, cultural
facilities, and restaurants within the Redevelopment Areas. This campaign will enhance existing programs, such
as the beautification, business development, and banner programs to attract visitors to the Redevelopment
Areas.
JUSTIFICATION:
Section llI.B., at page 13, of the 1982 Southeast Overtown/Park West Community Redevelopment Plan, as
amended, lists "[m]aintain[ing] existing business[es] and attracting] new business[es]," as a stated
redevelopment objective.
Section 111.B., at page 9, of the Omni Area Redevelopment Plan, as amended, lists "[c]reat[ing] economic
magnets . ." and `°[p]romot[ing] concentrations of similar business activities . . ." as stated redevelopment
objectives.
This Resolution accomplishes these objectives.
FUNDING: $25,000 from SEOPW Tax Increment Fund, "Professional Services — Other," Account Code No.
10050.920101.531000.0000.00000, and $25,000 from Omni Tax Increment Fund, "Professional Services —
Other," Account Code No. 10040.920101.531000.0000.00000.