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DOWNTOWN DEVELOPMENT AUTHORITY
ORANGE BOWL FAN FEST
Event Overview
■ LAST YEAR: Thousands of local and traveling fans, visitors, sponsors,
and local patrons gathered in DOWNTOWN MIAMI for College
Football's Greatest Pep Rally with nationally recognized recording
artists the dayprior to the annual FedEx Orange
O a ge Bowl.
■ Downtown Hotels were packed with fans - Official Orange Bowl
Partners including the Intercontinental, the Hyatt and the Radisson and
the Courtyard Marriott
■ Attendees spent an average of $581.42 per person and averaged a four -
day stay!! Wfth over 28% of the traveling fans staying in Downtown
Miami, it is an estimated $19,000,000 in economic impact to Downtown.
DEFINING THE PARTNERSHIP
OBC to Provide: FAN FEST Sponsor
■ Miami CRA Sponsor recognition in a minimum of 20,000
promotional flyers for the Orange Bowl FAN FEST
presented by the City of Miami.
■ Miami CRA recognition in
any print, radio and television advertising for the Fan Fest produced
each year.
■ Miami CRA recognition on any promotional retail
programs relating to the Orange Bowl FAN FEST.
■ Miami CRA in any e-mail blasts to
participating team alumni and booster groups.
City of Miami Benefits
The Orange Bowl Committee will provide the Miami CRA
with the following benefits
■ The Miami CRA will receive "Sponsor" status for the
Orange Bowl FanFest
▪ The Miami CRA will receive "Festival Sponsor" status for the
2008 FedEx Orange Bowl
■ The Miami CRA will receive "Supporting Sponsor" status for the AvMed
Orange Bowl Coaches Luncheon.