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Home My WebLink AboutCRA-R-06-0047 SubmittalA new 24 hour channel for the crown and sexy Bed 0001 liKe tnat jazz r&b soul culture style Log on to betj.com for more information. Available on local cable systems and on DIRECTV Channel 330. G'20G8 EET.1 COUI likO that Distinct. Significant. Relevant. BET J is the adult complement to BET. It is the only network dedicated to showcasing Jazz music, while delivering a menu full of rhythm that mixes in classic R&B, festive Caribbean, vintage soul and today's Neo-Soul. BET J occupies a unique segment in the African American channel space. BE* MUSIC NON- MUSIC Jazz R&B Soul. Neo-Soul Caribbean Gospel Other Entertainment Lifestyle Culture Submitted Into the public record in conr.::-....,.. sr4til iternc , -U�i440_ Priscilla A. ...,npson City Clerk In fact, it has launched the careers of major cross -over artists BET J launched the careers of Diana Krail, Norah Jones and Jill Scott. It was the first television channel to feature full live performances of tlaesed into the pubs c artists. item in connect.l't::,tih item :t___o n t i -� Priscilla A. Thompson BET J has also become a popular o ular launching pad for Clerk breaking new artists like Corinne Bailey Rae and India Arie. And it has helped driving CD sales for older R&B and Soul artists like Kern, Chante Moore, Kenny Latimore and others. ...Plus, BET J features smooth artists from Miles Davis, Duke Ellington and Wynton Marsalis to poetic divas like Jill Scott and Erykah Badu ... 3 51.13F,11TTED INTO THE ?UBLJC RECORD FOR TEM1ON70&. BET J FACTS Target Audience: Overall: Distribution: Primary: Occupation: Gender: Median HH Income: Education: African Americans 25-54 Multicultural Adults 25+ 27 Million Households Digital Cable and DirectTV Professional/Managerial -150 Management/Finance -148 Sales/Marketing - 113 Men 47% Women 53% $67,096 College Grads - 41% - 163 Post Graduates -16% - 193 Key Highlights • Highly Diverse Multi -Cultural Audience • Primarily Adult Urban Audience . Programs cover a broad spectrum of musical tastes , lifestyle interests and topical conversations . Diverse musical programs include jazz, R&B, Classic Soul and the contemporary fusion of Neo-Soul. . Weekly Caribbean program block provides advertising opportunities to the travel industry ',Added Value opportunities available d BET J HIGHLIGHTS BET J is an expansion of BET Networks, the premier source for television viewing in the African American community. BET J is a Viacom property distributed by MTV Networks. BETJ is an MTVN priority for distribution, negotiating this years launch on Direct TV and bringing BETJ into over 26m households. The channel will continue to launch in new markets over the next five years, resulting in significant increases in reach. BET J fills the void in the marketplace for a media outlet that caters to a mature 8 upscale African American audience. BET J has a unique brand identity and programming mix that speaks to a niche market segment. Black Culture, Black Music, Black Style. From Jazz to Soul, Caribbean and R&B, Riveting talk and interviews and so much morel BET J has advertiser & viewer friendly programming. BET J has a strong presence in the top 20 DMA's and is carried by all major cable operators in the US. BET J has become the newest and most effective television space for record labels interested in promoting classic and contemporary greats and launching new Soul and R&B talent. It's the number one choice for promoting R&B and Soul music. With BETJ's Black Short Films, it is the preeminent destination for the greatest black short films and film makers in the US. BETJ has become the only channel dedicated to this growing community. BET J was presented to the Television Critics Association this year resulting in some of the most positive comments made about any channel. This year, BETJ will launch a reality show on the life of NBA Star Doug Christie and his wife Jackie. The much anticipated series has already been critically acclaimed and will further deliver the strong demand for this channel and its unique programming. V3MI"fTED INTO i rlL PUBLIC RECORD FOR !TEM'' ON . SUBMTTED INTO THE PUBLIC RECORD FOR iTEMez_ON-oi-oG DESCRIPTION: MARKETING TAGLINE: TARGET AUDIENCE: DISTRIBUTION: BET J PHILOSOPHY: OFFICE LOCATIONS: SATELLITE POSITION: CURRENT CARRIERS: KEY EXECUTIVES: MEDIA CONTACTS: October 3, 2006 NETWORK OVERVIEW The all -new BET J is a big step forward for television programming. What first began as the ground -breaking BET Jazz: The 24-Hour Jazz Channel, a subsidiary of BET Networks and Viacom, Inc. (NYSE: VIA and VIA.B), has evolved into a music, entertainment, and cultural hybrid that melds the best of BET Jazz with an attractive collection of original and acquired programs for adult viewers. BET J delivers a menu full of rhythm that mixes in vintage soul, classic R&B, festive Caribbean and today's Neo-Soul. Enhancing its musical play list are other lifestyle and cultural offerings that include short films, the spoken word, celebrity interviews, nostalgic retrospectives and engaging conversation. It's sophisticated multicultural programming available 24/7. "Cool Like That" African Americans 25 — 54 Multicultural Adults 25+ 26 million homes in the United States and the Caribbean BET J presents the best of Jazz in its day time programming and remains the only television netwo dedicated to showcasing Jazz music. In Primetime, BET J presents — Neo-Soul, R&B, Caribbean music and Classic Soul. These genres play alongside compelling Pop culture programming that targets African Americans age 30 and above. BET J fills the void in the marketplace for meaningful topical and nostalgic programming for African American and multicultural adults that speaks directly them and their experience. 1235 W Street, NE • Washington, DC • 20018 • (202) 608-2000 1515 Broadway • New York, NY • 10036 • (212) 846-5000 Galaxy 11, Transponder 3, Virtual Channel 500 Cablevision Cox Communications Comcast Adelphia Communications Corp Verizon FIOS TV Charter Communications D i recTV Time Warner Cable Suddenlink Communications Debra L. Lee, Chairman and CEO, BET Networks Paxton Baker, EVP & General Manager, BET Digital Networks Cybelle Brown, VP — Sales and Marketing, BET Digital Networks Derek Lewis, VP — Production, BET Event Productions Eileen Littlejohn, VP — Network Operations, BET Digital Networks Gail Northern, VP — Programming, BET Digital Networks Tami Willis Arasli, VP — Original Production, BET Digital Networks Wanda Meyers, VP — Media Sales, BETJ Michael Lewellen — BET SVP — Corporate Communications (202) 608-2003 michael.lewellen c(�bet.net Don Lucoff DL Media (610) 667-0501 dondlmediacovad net hilt www.BET.com/pr JUB MITTED INTO �HE<7.14-111 PUBLIC RECORD FOR BET* 1TEMc#! ON nn-o1-067 EVENT PRODUCTIONS Schedule of Events 2007 Date Event January 25th - 27th Mumbai Jazz Festival, India May 4th - 13th St. Lucia Jazz June (TBD) J&R Music Computer Summerfest (New York) July 30th - Aug 6th Turks & Caicos Music & Cultural Festival August (Dates TBD) J & R Music Computer World Jazz Festival (New York) October (Dates TBD) Iceland - The Reykjavik Jazz Festival November (TBD) Anguilla Tranquility Jazz Festival December (TBD) Cayman Jazz Fest *Dates are subject to change Rev. 10/23/2006 TJ's original programs and acquisitions complement its core music strategy BET J has a programming mix of music and non -music programming targeting the sophisticated black and multicultural adult 25+ Music video shows & performances A blend of Jazz, Soul, Neo-Soul, Classic Soul, R&B, Caribbean (Reggae, Reggaeton, Soca, Calypso) and hosted countdown, interview and documentary style video shows. • Soul Sessions - Television series • The BET J List - Top ten countdown • Timeless - Classic artists • Jazz Central • Rendezvous New York • Jazz Festival Concert Series 40% Lifestyle Programming Lifestyle, festivals, "a day in life" Original non -music shows including a blend of reality shows, talk shows, Black short films, celehri`,+..r' documentary and interview shows. • My Two Cents - Talk show • Christies Committed - Reality show • The Best Shorts - Short Films • Real Life Divas - Black women stories • The Turn On • My Model Looks Better Than Your Model • Black Stories Submitted Into the public record in connection with 4 item, k-..= on iuLcLoco Priscilla A. Thompson City Clerk Primary Characteristics of Channel Demo BET* Submitted Into the public record in connection with item GV-man igoffs Be-* Priscilla A. Thompson --- _- City Clerk cool I Ke tnat Demo Description Programming Mix Genre Focus Age Ethnicity Skew Median HH Income AA, with an emphasis on younger audience with interest in black music, current events and culture Music, Comedy, Reality, Drama, News and Specials Diverse 18-34 AA and other adults with interest in black music and culture; grown-ups from BET Music and Culture Core: AA 78% Secondary: White 15% 44 K Jazz, Classic and contemporary R&B, Soul, Neo Soul, and Caribbean 25 - 54; Sweet Spot: 25-39 Core: AA Secondary: Multicultural $67, 096 (1) Jazz Enthusiast demo sample; Jazz Enthusiast defined as purchased any jazz tapes / cd's in the past year and listens to jazz formatted radio static (2) Bet J Network overview document; Source: MR1 Spring 2005 (BET Jazz), BET J C�aI lin tat While remaining the only network dedicated to showcasing Jazz music As the JAZZ Consumer is also HIGHLY Desirable! Jazz consumers are highly influential They are affluent 0+ average annual income of $75,000 They are educated 1■■0 51% college graduates They like to travel 1■■► 57% cruise annually The are diverse Gender Race 1■■► 54% male / 46% female /■■/ 65% white, 32 % black, 3% other They are heavy product users PPV concerts 0+ 135 over -index Digital cable ail 38 over -index Cell/PDA 0■1 98 over -index BET* Jazz Enthusiasts are defined as having purchased any Jazz tapes/CDs in the past year and/or listen to Jazz formatted radio station. Source: Mediamark Research Inc. Spring 2003 Study Source: Mediamark Research Inc. Spring 2003 Study Submitted Into the public record it r,r,7"rr;lr,n with item . --1 ll-_og-off priscllta A. I� Cier IiK8 (mot Its target is the professional, affluent and sophisticated adult Highly educated Cool and trendy upwardly mobile Brand conscious and loyal Active, involved and energetic um 1 ir In pursuit of or engaged in significant relationships -1414, 1 I mlk Frequent travelers Sophisticated and sharp BET* T Care about grooming and appearance Motivated Subrnitted Into the public record in connect on llfth item C t4• 1 an t t-M-o Priscii;a A. Thompson City Clerk 7 COOI liKO t!t Because urban culture continues to influence the general market and households in non -black communities... Urban Music dominates the music charts Urban artists/music has consistently out -sold other genres for the past 4 years with artists including: Mariah Carey, Alicia Keys, Usher, and OutKast leading National album sales. Mary J Blige and Jamie Foxx are topping 2006 charts. Source: Billboard Year End Charts, 2006 record in item Q—o" 11-Qq-o t, Urban culture IS music culture Priscilla A. City Clerk Urban radio formats rank #2 nationally in Time Spent Listening, second only to Country! Source: Arbitron, Spring 2006 Tech Trends African -Americans are involved and immersed in tech- driven pursuits and their growing numbers rival or surpass the general market in Internet adoption, mobile phone use, the iPod, gaming. BE Source: Iconoculture, 2006 BET J IS A BRAND ADVERTISERS VALUE item Veit •iitpet-0c, Priscilla N.:,, :tipson City Clerk BET J has enjoyed consistent, continued success with its advertising partners G M D*1.L J OAIOA N Sprint Toc�thi-,r with NLXTEL 4.0"St1/4, ciesN'ax BETJ has been a successful advertising partner in key categories including: Automotive, Insurance, Technology, Packaged Goods and more! WAiistate. 4NAUTILUS Inc 'n m gong man macyS Working for o healthier world' 9444440,14+fiThron REVRJN SUZUK6Ub niti.c is '`. record in c:nr rr _t on with item) C143,i__o� y"4 Priscilla A. Thompson City Clerk RoyalCaribbean INTERNATIONAL DARDEN RESTAURANTS Ella I� Gateway. 711 1 Pic C.11'iI)U(dll tro PROGRAMMING OVERVIEW •%.* BET J has invested significant dollars toward its new programming line-up BM OKI de T J's NEW FALL LINE-UP will further enhance the channel's offerings raii] neS BE* My Model looks Better than Your Model! America's Next Top Model Winner Eva Pigford hosts this wardrobe stylists battler royale. Seven known and unknown wardrobe stylists compete against each other for the ultimate prize — the opportunity to style Eva the Diva on the cover of a nationally syndicated fashion magazine. Real Life Divas From walking the dog and making breakfast for the kids to attending a black tie gala with President Clinton, Real Life Divas allows BET J viewers to step into the lives of fascinating women like Judith Jamison, Sheryl Lee Ralph, Vanessa Submitted Into the public Williams, Star Jones, Tracey Reese, Natalie Cole and others. record in T. -/nection with item tjA. 1. on l 1.0.1.0c, ! , Thompson City Clerk Black Stories Documentary series that focuses on African Americans and their experiences. Black Stories tells the many diverse stories that define their day -day lives whether it's a mother caring for her child or a young man's visit to Japan for an animation festival. The Turn On A one -hour talk show that infuses slow jam music videos with sexy celebrity interviews. A provocative spin on television talk, featuring some of the hottest celebrities in the entertainment industry today, conversing about everything related to love, relationships and sex. 12 d MD RN Mat Its PRIMETIME SLATE features music and lifestyle programming u 1, urc Nuxu:,lrt:. Nly Two Cents! n rcli culture clams rrlia ncwm fau My Two Cents "My Two Cents" is a one -hour topical talk show with five original voices, discussing the issues of the day. Issues will range from the light "latest celebrity hook-ups and break- ups" to the heavy "issues of race, color and religion." With Kevin Powell, Selwyn Hinds, April Silver, Raquel Cepeda and Keith Boykin at the helm, this series will be charged with intense and riveting dialogue, mixed in with old and new school grooves. Submitksd into the public record in c v:ith item e4A. 11-01-c* The Best Shorts: A BET J Showcase "The Best Shorts" provides viewers with the best in drama, comedy, horror, suspense and more. Short films continue to be the purest form of filmmaking as experienced and inexperienced filmmakers find unique ways to express their vision. This showcase offers a unique opportunity to catch the best and brightest emerging filmmakers. Influences "Influences" is an intimate chat with contemporary soul and R&B artists about their jazz influences. Artists such as Floetry, Dwele, and Meshell Ndegeocello will not only reveal the musicians and vocalists who have influenced their music but will go even deeper, explaining how life experiences and world events shape their artistic journey. 13 City Clerk BET J's ISLAND LIME SATURDAYS feature cum iamat 24-hours of CARRIBEAN Music and Culture Each week, BET J presents Island Lime SafurciA- T , super -serving Caribbean Americans, Caribbean nationals and Caribbean enthusiasts. US Census: The Caribbean American Community growing at faster rate than African Americans. BET Event Productions is renowned for spectacular events through out the Caribbean and the world. But, for those can't attend, take a trip from the comfort of your home to one of our exotic local festivals. Enjoy the best of the pre and post festival attractions in a new weekly destination. Enjoy the musical styles of today's most influential reggae artist in an "Unplugged" music session. Wfk'a Submitted Into the public record in ccnr: -iith item CAA.) " 11-oq-oL City Clerk The latest in Caribbean music, from Lady Saw and Rupee to Beenie Man and Buju, "Wick'd" showcases the latest trends, rhythms and music coming out of the Caribbean. Produced in Jamaica, the show is authentic, original and unabashedly loyal to its Caribbean roots. �t►Il r ar rr Ir- ocsnnr1 BET* A hosted Caribbean and World Music show. 14 BETS 'Dl lhKB that A New, Original Reality Series Launched This Fall 111�:5't:P•S�(3plhier Submitted Into the public record in conne-'; 6c141 o617o4, City Clerk In October 2006, BETJ launches its first adult -focused reality show! Often misunderstood, their relationship is one that will keep viewers mystified, entertained and in awe... As married couples go, there are perhaps none who live, love and manage life in the pro sports limelight like Doug and Jackie Christie 15