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PUBLIC OUTREACH PLAN
OVERVIEW
SAIL. CONVENIENT. kELIAOLE.
The Florida Department of Transportation (FDOT) District Six manages the 1-395 Reconstruction Project.
It is anticipated that a Design/Build procurement will be released in February 2016. To keep the
community informed about the project and opportunities to participate in the procurement, FDOT intends
to initiate significant outreach to the public, including small businesses, residents, municipalities and other
stakeholders interested in the project.
ACTION PLAN
Beginning in February 2016, FDOT will develop and implement the following outreach strategies and
tactics to reach the community:
• Continue to produce updated fact sheets that combine information about each project and other
collateral material in English, Spanish and Creole
• Continue to update website on a weekly basis with new information as it becomes available,
including a list of presentations and other opportunities to learn about the project
• Work with partners such as the City of Miami, Miami -Dade County, individual elected officials and
others to post information about the project, with a link to the FDOT website, on their websites
• Go out into the community to work one-on-one with stakeholders on other issues related to the
project
• Post information about the project and the procurement on FDOT social media platforms
including Facebook and Twitter
• Post project information in Miami -Dade MPO weekly e-newsletter
• Plan events with Miami -Dade County Small Business department to teach vendors how to get
registered as a DBE
• Develop an event calendar and partner with other events in the community and staff a booth or
table to distribute project information; i.e, events hosted by local elected officials, attend the
Miami Small Business Expo or events hosted by the Greater of Miami Chamber of Commerce and
the Miami -Dade Chamber of Commerce
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• Develop a Speaker's Bureau where the public can request presentations about the project to be
made at their place of business, community organization or civic group
• Present updates as requested to the city commission meetings including City of Miami and City of
Miami Beach
• Work with community organizations to establish communication and encourage participation in
the project including, but not limited to:
o Faith based and community organizations
o Business organizations
o Civic, homeowners, and tenant associations
o Senior citizens' organizations
o Shopping malls, stores, and restaurants
o Fairs, festivals, and flea markets; pick large events in the project area
o Government service providers
o Universities, colleges, vocational and local schools, and libraries
TIMELINE
If approved in March 2016, a new branding campaign will be launched in early April 2016. Presentation
scheduling is underway for organizations in the Overtown, Miami Beach and City of Miami area.
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