HomeMy WebLinkAbout10-00610 Cover Memo 05-13-2010SEOPW Board of Commissioners Meeting
May 13, 2010
SOUTHEAST OVERTOWN/PARK WEST
COMMUNITY REDEVELOPMENT AGENCY
INTER -OFFICE MEMORANDUM
To: Board Chair Richard P. Dunn II
and Members of the CRA Board
7
From: James H. Villacorta
Executive Director
Date: May 3, 2010 File: 10-00610
Subject: Resolution Accepting the CRA's
Recommendation for Marketing and
Public Relations Services.
References:
Enclosures: Supporting Documentation; Legislation
BACKGROUND:
It is recommended that the Board of Commissioners of the Southeast Overtown/Park West Community
Redevelopment Agency ("CRA") approve and adopt the attached Resolution accepting the Executive Director's
recommendation of Karsh Media Solutions, Inc., to provide marketing and public relations services to the CRA.
The Southeast Overtown/Park West and Omni Redevelopment District Community Redevelopment Agencies
("CRAs") require assistance promoting the goals and objectives of the respective Redevelopment Plans adopted
for the Redevelopment Areas. On April 14, 2010, the CRAs issued an RFP for marketing and public relations
services. On May 3, 2010, three proposals were received by the Clerk of the Board and forwarded to the CRAs
for consideration.
CRA staff evaluated the responses and recommend Karsh Media Solutions, Inc. as the most suitable firm to
provide marketing and public relations services to the CRA. The agreement between the CRA and Karsh Media
Solutions, Inc. will be for an initial term of one (1) year, in an amount not to exceed $27,000, plus approved
expenses not to exceed $2,500, with options to renew for two (2) additional one (1) year periods.
JUSTIFICATION:
Goal 5 and Principle 6, at pages 11 and 15, of the 2009 Southeast Overtown/Park West Community
Redevelopment Plan, list promotion and marketing of the community as stated redevelopment goals.
This Resolution accomplishes these goals.
FUNDING: $29,500 from SEOPW Tax Increment Fund, "Professional Services," Account Code
No. 10050.920101.531000.0000.00000.