HomeMy WebLinkAboutSubmittal-Proposed Events at Biscayne Plaza•
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PROPOSED EVENTS AT BISCAYNE PLAZA
ABOUT BISCAYNE PLAZA SHOPPING CENTER
Located at 561 NE 79th Street, Biscayne Plaza serves as a lasting retail staple to the surrounding areas of
Miami's Upper Eastside. Built in 1953, it is known as Miami's first major suburban shopping center, and lies
just north of the historic Miami Modern District. Biscayne Plaza bridges a unique array of urban and suburban
communities such as Miami Shores, Little Haiti, Belle Meade, and El Portal.
The neighborhood shopping center, which is anchored by President Supermarket, sits on the major
commercial road, Biscayne Boulevard. It sees a high volume of pedestrian and automobile traffic, with over
42,000 cars passing the intersection daily. 79th Street extends from the intersection to Miami Beach, making it
one of only three causeways that connect Miami to Miami Beach. Biscayne Plaza also features spacious
parking, and a Miami -Dade Police sub -station on location.
EVENT DESCRIPTION
Terranova recognizes Biscayne Plaza's intrinsic value to the surrounding communities in Miami's Upper
Eastside and looks forward to the rejuvenated energy that will surface in the coming months. In order to usher
in this renewed energy Terranova has developed several community events that serve the neighborhoods both
to the east and west of the property, namely a weekly, locally grown Farmer's Market, a monthly family -
focused event (Kid's Day, Art Appreciation, Family Fitness, Pet Appreciation), and a street food court series
featuring Miami's popular food trucks, (please see pages 2 and 3 for event flyers and property site map).
This series was developed strictly to re -position Biscayne Plaza as a family friendly center. No fees would be
charged to any vendors or to community members attending the proposed events. This is not a money
making initiative on the part of Terranova.
Events are scheduled to take place from February — June 2011.
Kelliann McDonald Marketing & PR
Terranova Corporation
801 Arthur Godfrey Road, Suite 600
Miami Beach, FL 33140
Tel: 305. 779. 8904.
Fax: 305. 779. 8972
CeII: 786. 246. 8456
Email: kmcdonald@terranovacorp.com
Site: www.terranovacorp.com
Manager
Submitted Into the public
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Priscilla A. Thompson
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