HomeMy WebLinkAboutSubmittal-MemoCITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORANDUM
TO
FROM :
Honor
Me
Pedro
City Manag
ble Manuel A. Diaz &
of the Miami City Commission
andez, P.E.
DATE . April 9, 2008 FILE
SUBJECT: Communication and Outreach for Miami 21
REFERENCES:
ENCLOSURES: Marketing and Outreach Report
During your meeting of March 13th, 2008, you directed me to you provide you with a
marketing plan for Miami 21 prior to scheduling a special meeting for consideration of
the adoption of the Miami 21 Code. In response to this directive, the following will serve
to summarize our marketing and community outreach efforts to date as well as my
proposal for our on -going marketing plan for Miami 21. I believe that my proposed
marketing and outreach efforts provide a framework for a comprehensive marketing
strategy to inform the citizens of Miami with respect to this very important project. I am,
of course, open to any additional suggestions which any one of you may offer to
enhance and improve these efforts.
Efforts to Date
Media Coverage
Miami 21 has received extensive media coverage in English, Spanish and
Creole. It has been reported widely on television (including Miami -TV), radio and print,
through direct advertising, news reports, talk shows, public service announcements and
community calendars.
Printed Materials
We have produced numerous printed materials for public distribution. These
have included flyers, brochures, postcards, fact sheets, comment cards, posters and
bus -bench advertisement. Our NET offices have distributed these materials to
neighborhood associations, community and business organizations, churches and other
local contacts. NET has also distributed printed materials door-to-door and placed
collateral in churches, grocery stores and at local community events. With the
assistance of the Miami Parking Authority, materials were also distributed at pay booths
in public garages. In addition, materials have also been placed at the MRC and at the
Offices of the Mayor and all Commissioners.
SUBMITTED INTO THE
PUBLIC RECORD FOR
ITEM ?�ON
Mailings
Our marketing efforts have also included city-wide mailings. To date, over
150,000 pieces of Miami 21 materials have been mailed.
Web -based
We have developed an extensive, city-wide e-mail list. Our subscriber list now
exceeds 4,000, and includes neighborhood association from throughout the City.
In addition, our web -site, which has been recently updated (in early March), has
received almost 7 million hits since its inception in June, 2005.
Miami 21 Hotline
The public has also been able to obtain information through the Miami 21 hotline.
The hotline provides access, during normal working hours, for City staff to respond to
public questions related to Miami 21. In addition, the hotline also provides pre-recorded
information twenty-four hours per day. The information is available in English, Spanish
and Creole.
Public Meetings
We have held over 300 meetings. These meetings have included numerous
public meetings with the Miami 21 consulting team members as well as meetings with
City elected officials, City administration, individual homeowner associations, architects,
attorneys, developers and all other interested parties. These meetings also include the
non -East Quadrant 15 public meetings held, at the request of the Commission, during
the second half of last year.
Future Efforts
We will continue with the outreach strategy described above. To recap, these
efforts will include extensive media coverage on television (including Miami -TV), radio
and print, through direct advertising, news reports, talk shows, public service
announcements and community calendars.
We will also produce additional printed materials including flyers, brochures,
postcards, fact sheets, comment cards and posters. Our NET offices will continue to
distribute these materials to neighborhood associations and civic clubs, community and
business organizations, churches, shopping centers and grocery stores, recreational
facilities and community centers. We will continue to distribute these materials at City
facilities, including the MRC, our NET offices, at our parks and at City Hall. Finally, we
would welcome any specific suggestions from any one of you with respect to the
additional, targeted dissemination of these materials, including the opportunity to
provide marketing materials in events sponsored by any one of you.
Submitted Into the
n connection w
Rem VI5 on 10-0
Priscilla A. Thom
City C
Our web -based marketing will continue to be enhanced and monitored as will our
Miami 21 hotline.
Finally, the consulting team and staff will conduct a minimum of an additional 21
public meetings. These include an additional 5 meetings per Quadrant as well as
meetings before the Planning Advisory Board and the City Commission.
We believe these enhanced and expanded outreach efforts address the
concerns expressed and the directive given to me by the Commission on March 13th I
also believe that, with these efforts along with any others suggested by any one of you
individually, we should be in a position to proceed with a special meeting to consider the
adoption of the Miami 21 Code. As such, I would request that firs] reading be
scheduled for May 15, 2008, and second reading on June 17, 2008.
In your meeting of May 27, 2004, you adopted Resolution R04-0348, which
authorized the City Manager to engage consultants to prepare Miami 21. The Miami 21
Zoning Code is a significant milestone for the City, and your adoption will signal your
commitment to moving the Miami 21 project forward for final adoption and
implementation once the corresponding Atlas has been completed.
Please know that the administration is committed to a continued public outreach
that will continue to be enhanced with your input and participation. As part of the
consultant's scope of services, the public will have ample opportunities to provide input
and comment during public meetings for the remaining three quadrants and through the
numerous avenues of participation previously outlined. Thus, we respectfully ask that
you move this project forward and continue on a path for final adoption by scheduling
the special meetings described above.
cc: B. Anido, Assistant City Manager
O. Toledo Senior Director
A. Gelabert Sanchez, Director
*Omitted Into the
r��e0000rr�� connection
kern VN. onLi-lO
Priscilla A. C ty Clerk