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Home My WebLink AboutSubmittal ArticlesHispanic market helps Miami film industry grow - South Florida Business Journal: Betty LLerena Page 1 of 2 From: Ben Fernandez Sent: Tuesday. July 24, 2007 4:43 PM To: Betty LLerena Subject: Emailing: Hispanic market helps Miami film industry grow - South Florida Business Journal MEE RONAL Members: Log in Not Registered? Register for free extra services. HOME- ONUNE EDITION PRINT EDITION SUBSCRIBE - Search tfeywords Search Archive EXCLUSNE REPORTS sc„n, Fl„rin„ Prnn Frlihen Indust lies Huh Te,Jr ;, t: able TV B,R ad ii_ MARKETPLACE I BUSINESS RESOURCES Hispanic market helps Miami film industry grow Choose Another Market: South Florida EVENTS & NETWORKING- ABOUT US + News k Company • News by Industry a People ii_AnelJews South Florida Business Journal - March 9 2027 by Julia Ney_man PnnJLhOMibie Email .ltus Arbde Berents B32Fee0s * Most Viewed * Most Elnailesi South Florida companies produced some of the most acclaimed films screened at last week's Miami International Film Festival including the winner of the Toronto Film Festival's People's Choice Award and the winner of the Grand Jury Prize at the Sundance Film Festival. Officials of the festival, whose roster included 112 films from Europe, Japan, South America and Australia, said the number of locally produced movies debuting at this year's event is a testament to the growth of Miami's film industry. It has diversified from Spanish -language programming and telenovelas to independent movies and feature films. And as Hollywood begins to recognize the buying power of the growing national Hispanic market, local producers and directors are leveraging Miami's ties to Latin America to get ahead. Several films at this year's festival were filmed, financed and directed by local entrepreneurs. Set in Miami, 'Thanks to Gravity" was shot and produced there and helmed by local director Jessica Kavana. "It would have been much cheaper to shoot it in a million other places, but we wanted to get the locals and the extras," Kavana said. "Bella," a locally produced film that won at Toronto, was directed by Mexican Alejandro Monteverde and stars Mexican actor Eduardo Verastagui. Producer Sean Wolfington, a Key Biscayne resident, said the collaboration with Monteverde and Verastagui was natural, given Hollywood's newfound interest in Hispanic cinema. "Hollywood is trying to go after this market because Hispanics go to more films, on average, than non -Hispanics, and they buy more DVDs than any other ethnic group," he said. "The reason Miami has an advantage is that we are closer to the customers and closer to the talent." It's easy for Miami companies to collaborate with A -list Latin American actors who see South Florida as their chance to break into the U.S. market, as well as with Latin American directors who prefer Miami's film infrastructure to that of their native country, according to Jeff Peel, director of the Miami -Dade County Mayor's Office of Film and Entertainment. "Hollywood has just woken up to this and, all of a sudden, you're seeing a big level of interest in acquiring movies of TV shows with Spanish themes or doing Spanish language movies," he said. Kavana, who also is working on a pilot called "Promoter," starring local entrepreneur Alan Roth, said Miami's exposure through Latin American films is putting it on the map with mainstream studios. Contact the Editor Need Assistance? More Latest News o Pages- t 2 Continue Reading • SuOscribe or renew8nit e Entrepreneur Case Studies Form Beainner,.to BIg-skoLs . • HQw to writer buss • SBA loan program details • Profile Tech startup uses • Profile: Restaurateurs tap most- ' SBA loan RELATED INDUSTRY STORIES popular loan Sponsored by SOUTH FLORIDA JOBS powered by zTa,aerioep • Nr3BH. Seeking better reception [Boston] • Mullle Positions - The Standard Companies. 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BIEJOURNAIA DIRECTORY Find local business services by clicking on a category • Coffee Service • Business Credit Cards • Leoa1 - Private Equity • Wedding Photographers • Autos • Sales Force Automation (More Services: SPONSORED LINKS 'credit cards 7/25/200i Hispanic market helps Miami film industry grow - South Florida Business Journal: Page 1 of 2 Microsoft MI JOURNAL Members: Loin Not Registered? Reaiaterfor free extra services. Choose Another Market !South Flodde HOME ONLINE EDITION PRINT EDITION 4 SUBSCRIBE [ MARKETPLACE j BUSINESS RESOURCES- EVENTS NETWORKING ; ABOUT US Search !Keywords Search Arc_hive OCCLUSIVE REPORTS a Jh f 1. fnht PI d1"dluJi I tt$d41Le..S > o It Te.dl<. C d,le. (Rath,: Hispanic market helps Miami film industry grow • News by Company • News be industry • P€eOlein_lhaN` €ws South Florida Buelness Journal • March 9 2007 by Adis Neyatag S Print this Ado 0 Ems this Article fat Repnnts G RS$ Feeds * Most VIewte0 t Most Emoted "A lot of Latin American productions are getting made [in South Florida] or getting sold here or getting post -produced here," she said. "There are better and more films here, and a larger group of talented individuals [who] want to be in the film industry here." One addition to Miami's movie landscape is renamare Films a Spanish -language production company that scored a distribution deal with Lions Gate Entertalmnent. The company's "Padre Nuestro" received a warm welcome at the Miami Film Festival after winning the Grand Jury Prize at the Sundance Film Festival. Ben Odell, Panamax's head of production and development, said the company's alignment with Spanish -language films has helped it succeed, especially in Miami "I think there's a certain advantage to being an exotic outsider, rather than being just a small company in a big pot, which is what we would be in Los Angeles," he said. State lawmakers are expanding support of the local movie industry with a proposal to increase annual incentives for small films from $20 million to $7$ million. Film industry experts said if the proposal passes, more films will take a chance on shooting in Miami and more studios will establish roots here. Miami already has some of the best lighting, sound and design crewsin the country, said Susan Schein, founding director of Entertainment Industry Incubator a nonprofit that helps local movie companies. But, in the last couple of years, interest in Latin films has transformed Miami into a full -service movie -making destination. "More people are getting their pictures financed, and more people are making films locally," Schein said. "We've matured as an industry." E-mail staff writer Julia Neyman atjneyman@bizjournais.com. Contact [he Editor Need Assistance, More Latest News • Pages- 1 i Subscribe or renew online Entrepreneur Case Studley From Beginners to Blgshots • How lowlife a busine3.3_plan • Par 5V TeAh startup ttiel 4Sgq_Ioan • $BAIcan program details • Profile. Restaurateurs tap mot -popular loam RELATED INDUafRY aTowES • VtGBH. 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