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Fuel Outdoor
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' '''''''''''''' ''' ' '''''''"" - - . .... . .„ . ...I • Fr, ........,,r4 0 .1.1,11 0,,,,s1.061,, .--.."6:"'"''''' 'rn'"""'"''''''''''''''''' ''''''''.1'..1."1.'"'"::;'. *L.. ....." - 4..."'n6.:Z.V.....V."11772 .... .....,.....,. , . • .1.1.11m••• TABLE Of CONTENTS COMPANY INFO SELECTED COMPLETION PHOTOS SAN FRANCISCO NEW YORK CITY LOS ANGELES CHICAGO PHILADELPNIA 111I1 WASHINGTON D.C. 1,,,.1 1 1�r1:1:U.1'J.• ilf.N1r1.11:.1, 'r° 1111 I BOSTON 1 8 vas Fuel Outdoor focuses on developing various outdoor advertising opportunities Including billboards, j ; II . wallscapes, backlit display panels and temporary . } ' ; construction scaffolding. Today, a once small entrepreneurial company has become the fastest : growing company In the Out -Of -Home sector. In 5 r II December 2005, Fuel Outdoor announced its sale ;,;�I to och•ZIff Capital Management,: a global ,asset _'.• management firm with over $18 billion of capital under. 1 management. Fuel is a portfolio company of Och-Ziff. With new institutional capital in place, Fuel named industry veteran, Michael Freedman as its CEO and empowered him to develop Fuel's growth strategy. 1n April 2006, Fuel expanded into the San Francisco market with it's acquisition of Ink On the Wall, Inc. The company's assets are fully permitted useamlessly assumedall lscapes elaspects of the management of thecated in t after areas such as SoMa and the Marina District. Upon closing the purchase, business, including sales, operations and real estate management. August 2006 saw Fuel acquire Metro Lights Outdoor Media which expands the company's inventory into 7 states and 8 of the top 15 DMA's in the United States. Backlit Metro Light panels and aliscap s are in New York (#1), Los Angeles (#2), Chicago (#3), Philadelphia (#4), San Francisco (#5), ( ), Washington D.C. (#8). These additions confirm Fuel's position as the fastest growing out -of -home advertising company in America and provide excellent leverage for further expansion throughout North America, Fuel Outdoor LLC. was formed by entrepreneurs Seth Lippert and Sergio Fernandez de Cordova to build a traditional Out -Of -Home ("00H") media company that provides out of the box ideas and solutions In the New York City metropolitan market. Fuel quickly developed a portfolio of sought after bulletins, wallscapes, and temporary construction scaffolding. The company furthered its success by assembling a core and experienced management team of top Out -Of -Home sales, finance, operations and real estate development executives furthered the company's suCcesS. • 1 • FUEL I WO TH CITY 01 I • Fuel's management team Is led by Industry veteran Mike Freedman and Is bolstered by a board that includes both Metro Lights founder Mark Van Fossan and former TDI CFO Joel Rudenstein. Freedman, Van Fossan, and Rudenstein collectively have over 75 years of experience founding, growing, and operating various Out -of -Home media companies both domestically and internationally. • Mike has brought together a management team with broad based experience In all aspects of the out -of - home industry, From finance and accounting, to sales, marketing, operations, real estate, and government relations, Fuelli:. management team . has all .; of requisite capabilities to seamlessly assume the Miami bus bench concession in a culturally sensitive manner taking Into account the culturally diverse needs of the various sectors of the City of Miami that this Important concession serves. 2 Chief Executive Officer & Member of the Board of Fuel Outdoor Holdings LLC Mr. Freedman is an original founder of Pacific Media; he led the management team that grew Pacific Media into the largest Out -Of -Home media company in Japan that held 15°/° of the market share in a highly fragmented market. In 1996, Mike was instrumental in selling control of Pacific Media K.K. to Catalina Marketing Corporation (NYSE-POS) in exchange for cash, and Catalina's business In Japan. From 1996 through July 2003, Mike had overall management responsibility for both Pacific Media K.K. and Catalina Marketing Japan K.K., both of which grew over that period to become major players in their respeckive industry segments In Japan. Mr. -Freedman IS a cum lauds graduate of Harvard College with an AB In fast Asian Studies. SETH LIPPERT President Mr. Lippert is a co-founder of Fuel Outdoor LLC and serves as the President of the Company. Prior to Fuel, he co-founded InkLadder Media LLC, an interactive media company. Seth also spent a number of years working as a business analyst and Investment advisory associate for Lebenthal Asset Management inc. He is a graduate of Rowan University with a Bachelors of Science in Business Administration. SEROIO FERNANDEZ DE C6RDOVA Executive Vice President of Real Estate Sergio Fernandez de Cordova is a co-founder of Fuel Outdoor LLC and serves as the head of Real Estate. Prior to his involvement with Fuel, Mr. Fernandez de Cordova was an advisor for TD Waterhouse Group Inc. He co-founded InkLadder Media, LLC with Mr. Lippert, where he served as the Director of Sales and Public Relations. Mr. Fernandez de Cordova founded and still operates The Edgewater Residential, a New Jersey monthly newspaper with an estimated circulation of 25,000. He is a graduate of Rutgers University with a Bachelors of Science in Sociology. 3 • PON OC11=41 4PITAL...: AL. [kit: OGh-,Ziff.,.capital.:Management is a global institutional asset management firm with over $18 billion under management and over 200.employees worldwide. Founded in 1994 by Daniel S. Och, Senior Managing Member, in partnership with Ziff Brothers Investments, the firm has a global presence through offices Injew. York,,.London, Hong Kong, Bangalore & Tokyo. Och-Ziff seeks consistent, long-term returns for investors by focusing on corporate investments across a range of strategies and geographies Private Investments • Och-Ziff has invested In privately -negotiated transactions throughout its history, committing over $2 billion of capital in.mere ...than &Q transactions to date 4 Approximately 20% of total current assets under management (" $3.0 billion) can be deployed in privately -negotiated transactions • Transaction opportunities sourced through deep, long-term relationships with intermediaries, corporations and management teams • Fundamentals -driven Investment phllosophy drawing on Industry and product specialists across the Firm • Partnership approach to working with corporations, management teams and sponsors • Dedicated teams in New York, London and Hong Kong, Banglore and Tokyo 4 • Within this package, you will find a quick : synopsis of. Fuel Outdoor's billboard, signage and scaffold advertising programs. There is no liability or labor required from the building owner for any of these different types of signage. Fuel Outdoor offers the facilitation and management of outdoor advertising, including the research and labor involved with obtaining and constructing these structures, so that you, the building owner, can effortlessly profit from the resulting income stream and at the same time share in the upside i potential of these signs. Fuel manages and sells ' ad space on your billboard, including contracting advertisers and performing the scheduling/programming of content on the board. Fuel also handles the installation, maintenance and management of your structure from start to finish, This includes, but is not limited to, obtaining licenses, permits and expert architectural and engineering consultation. Fuel handles the following: • Identifying the potential value of building sites • Performing a site analysis i.e. Foot and vehicle traffic, identifying zoning restrictions and municipal codes, etc. • Facilitating all necessary city applications, permits and variances • Pre -selling the ad space during construction • Overseeing construction of the structure • Purchasing any required insurance(s), licenses • Supervising the design, programming and maintenance of the billboard • Let Fuel work to ensure you get the most money for your site. Here are a few of the National Advertisers Fuel has linked with property owners, veriwn Microsoft ,.:..: Reebok Office 470:06.."' ROLEX arl f tAlir VOLUI Bank of America Kenneth Cole NEW VORK (NM C,vwjefhi�,o I N F 1 N f T ! CHASE 0 OLY MPUs MN MM Heineken virgin atlantic '44M0 JORDA HE. HSBC /Z► louts VUITTON convene AAG MANAGEMENT INC BOYMELGREEN DEVELOPERS EBM DEVELOPMENT CO, FEIL ORGANIZATION FREDERIC KANTOR & COMPANY GVA WILLIAMS JEFFREY MANAGEMENT COMPANY KAUFMAN MANAGEMENT CO. MACY'S EAST MAXWELL KATES INC. NEWMARK & CO REAL ESTATE OLMSTEAD PROPERTIES RUDD REALTY RUDIN MANAGEMENT SHASTONE CORPORATION SILVERSTEIN PROPERTIES INC SITTASSET MANAGEMENT LLC STOLLER GROUP INC THE LOVETT COMPANY THE MOINIAN GROUP RECKSON ASSOCIATES www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY tOOO1 P. 212.796.0505 • F. 212.629.9701 SAN FRANCISCO www.iuetoutdoor.com • 421 SEVENTH AVENUE • THIRD rrLOOR • NY, NY 10001 • P. 212.796.0505 • F. 212.629.9701 SAN FRANCISCO 9Th ST OFF RAMP (CIVIC CENTER) • www.fueloutdoor.com - 421 SEVENTH AVENUE - THIRD FLOOR + NY, NY 10001 • P. 212.796.0505 • F. 212.629.9701 SAE141 FRANCISCCO 11 STREET ? FOLSOM (NIGHT CLUB WRAP • www.iueloutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR - NY. HY 10001 - P. 212.796.0E05 • F. 212.629.9701 SAN FRANCISCO 80 SOUTHi9TH ST SKYWAY OFF RAMP • www.fueloutdoor.[Om - 421 SEVENTH AVENUE • TH1Rn rLooR • NY. NY 10001 • P. 212.796.0505 • F. 272.629.9701 Al;,E1.vS SAYE LIVES ALL -!_EL SM'ESA'RQA_S CC0 SAN FRANCISCO 9Th ST OFF RAMP (CIVIC CENTER) www.f UeloutOctor.COm • 421 SEVENTH AvEHUE • THIRD FLOOR • MY. my 10001 - P. 212.796.0505 F. 212.629.9701 SAE FRANCISCO • www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 P. 212.796.0505 • F. 212.629.9701 NEWYORKCITY • www.fueloutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY. NY 10001 • P. 212.796.0505 • F. 212.629.9701 %. � ire-C� 's-^. .c:,;�-V:.Tgx _•;� NYC BROOKLYN QUEENS EXPRESSWAY LONG ISLAND EXPRESSWAY (SOUTHBOUND) www.fueloutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 • P. 212.796.0505 • F. 212.629.9701 NYC 34th STREET tt 7th AVENUE (SWK_196) JUNE 2006 www.fiueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY. NY 10001 P. 212.796.0505 • F. 212.629.9701 NEWYOHKCITY • www.fueloutdoor.com • 421 SEVENTH AVENUE • TH1P4 FLOOR • NY, NY 10001 • A. 212.796.0505 F. 212.629.9701 NYC 39 st ST & BROADWAY www.fueloutdoor.com • 421 SEVENTH AVENUE - THIRD FLOOR • NY, NY 10001 • P. 212.796.0506 • F. 212.629.9701 Nye 10th STREET 7th AVENUE (BM 241)_MAY 2006 • • www.fueIoutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY. NY 10001 • P. 212.795.0505 • F_ 212.629.9701 ai I T S,' . ' ' £ 'f-sv';;�+_' w-41, ,ag3. aim NYC 450 7TH AVE. • www.fueloutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 • P. 212.796.0505 • F. 212.629.9701 NYC SQE (LIE North Bound) www,fuetoutdo0r.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 • P. 212.796.0505 • F. 212.629.9701 REACTION NYC BROADWAY ill 34TH STREET (SWK 178) • www.fuelnutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 • P. 212.796.0505 * F. 212.629,9701 NYC 7TH AVE & 36TH ST www.fuetoutdoor.com • 421 SEVENTH AVENUE • TH1A0 FLOOR • NY. NY 10001 • P. 212..796.0505 • F. 212.629.9701 NYC GREENWICH & GANSEVOORT www.tueloutdoor.com • 421 SEVENTH AVENUE - THIRD FLOOR • NY, NY 10001 • P. 212.796.0505 • F. 212.629.9701 APPPegtomitamEm NYC LAFAYETTE & GREAT JONE • www.fue[outdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY. NY 10001 • P. 212.796.0505 • F. 212.629.9701 NYC NORTH MOORE & VARICK • www.fueloutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY. NY 10001 • P. 212.796.0506 • F. 212.629.9701 NYC UNION SQUASPE Bank ofAmerica.. www.fuetoutdoor.com • 421 SEVENTH AVENUE - THIRD FLOOR • NY, NY 10001 • P. 212.796.0505 • F. 212.629.9701 IP ";--: dellniii _ �I�1ffi1t y-- ! L..la+i/lt1€ fllil..'it .T.." i M , ,I: i�lde FF,,� ��fl ifR � �jI ,,,3 IJ.��' ��� f f ��� ', . d 2 c .5 ri : - : 1 I i If P :: 1 II L I:I iiv'..'r-��!3': j,' BF��9� • �` al Fes. _NYC UNION SGUASRE Ra zbok • www_fueloutdoor.com • 421 5EVENTN AVENUE • THIRD FLOOR • NY, NY 10001 • P. 212.796.0505 • F. 212.629,9701 36TH STREET © 7Th AVENUE www.fueloutdoor.com • 421 SEVEN71+ AVENUE • T-HIRD FLOOR • NY_ NY 10001 - P. 212.796-DSOS • F. 21?_.629.9741 NYC ROE LIE (BIL_142) JUNE 2006 • www.fueloutdoor,com • -021 SEVENTI4 AVENUE • THIRD FLOOR • NV, NV 10001 - P. 212.796.0505 • F. 212.629.9701 NYC COUNET DELI P1IIER1.a 34TH ST fa 9TH AVE • • www.fueloutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY, HY 10001 • P. 212.796.0505 - F. 212.629.9701 NEW YORK CITY www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 P. 212.796.0505 • F. 212.629.9701 LOS ANGELES • • www.fuefoutcloor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY. NY 10001 • P. 212.796.0505 • F. 212.629.9701 LOS ANGELES www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 P. 212.796.0505 • F. 212.629.9701 CHICAGO o www.fuetoutdoor.com • 421 SEVENTH 4VENUE • THIRD FLOOR • NY. NY 10001 • P. 212.796.0505 • F. 212.629.9701 ...,-.,....',4t4i,,m.,,,::,:::::,11::f43;igis...,..,:z,V-,,v.77...7.4::-._;:.;.4,i,..;27.;..!...',..:.$-.:.;4.ti.:71,-!..-,:f..?1,_:-:ii...:n',..'-....-;:q..,::::::,tif.I.:.'7:.-....--•-;.--,-,L,:t.",:p':,.i-:..:•:;:r7---'6.,_,...,e(i-:,-..,-::!,?.F,:•:-,r4,E---,.,;::-,.:.,-.:t.:,1.;,:F.,t:::(:::;-.-:..i._. CIHCAG www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 P. 212.796,05 0 5 • F. 212.62 9.97 01 PHILADELPHIA • www.fueloutdoor.com • 421 SEVENTH AVENUE - THIRD FLOOR • NY. NY 1oo01 • P. 212.796.0505 - F. 212.629.9701 PHILADELPHIA • www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 P. 212.796.0505 • F. 212.629.9701 CHICAGO • www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 P, 212.796.0505 • F. 212.629.9701 WASHINGTON D.C. • www.fueloutdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • MY. NY 10001 • P. 212.796.0505 • F. 212.629.9701 1NASHINGTON D.C., www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 1OOOt P. 212.796.0505 • F. 212.629.9701 BOSTON • • www.fuelautdoor.com • 421 SEVENTH AVENUE • THIRD FLOOR • NY. NY 10001 • P. 212.796.0505 • F. 212.629.9701 ey BOSTON www.fueloutdoor.com 421 SEVENTH AVENUE • THIRD FLOOR • NY, NY 10001 P. 212.796.0505 • F. 212.629.9701