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Home My WebLink AboutExhibit 25o lPA Y. '111-40-1100110::. Fuel Outdoor focuses on developing various outdoor advertising opportunities including billboards, �� : > wallscapes, backlit display panels and temporary ,' {' .; ' ;, ' construction scaffolding. Today, a once small t s ra " entrepreneurial company has become the fastest !s a + growing company in the Out -Of -Home sector. In ; !? r = I December 2005, Fuel Outdoor announced its sale to Och-Ziff Capital Management, a global asset r'., I �r management firm with over $18 billion of capital under management. Fuel is a portfolio company of Och-Ziff. With new institutional capital in place, Fuel named industry veteran, Michael Freedman as its CEO and empowered him to develop Fuel's growth strategy. In April 2006, Fuel expanded into the San Francisco market with it's acquisition of Ink On the Wall, Inc. The company's assets are fully permitted wallscapes located in sought after areas such as SoMa and the Marina District. Upon closing the purchase, Fuel seamlessly assumed all aspects of the management of the business, including sales, operations and real estate management. August 2006 saw Fuel acquire Metro Lights Outdoor Media which expands the company's inventory into 7 states and 8 of the top 15 DMA's in the United States. Backlit Metro Light panels and wallscapes are in New York (#1), Los Angeles (#2), Chicago (#3), Philadelphia (#4), San Francisco (#5), Boston (#6), and Washington D.C. (#8). These additions confirm Fuel's position as the fastest growing out -of -home advertising company in America and provide excellent leverage for further expansion throughout North America. Fuel Outdoor LLC. was formed by entrepreneurs Seth Lippert and Sergio Fernandez de Cordova to build a traditional Out -Of -Horne ("OOH") media company that provides out of the box ideas and solutions in the New York City metropolitan market. Fuel quickly developed a portfolio of sought after bulletins, wallscapes, and temporary construction scaffolding. The company furthered its success by assembling a core and experienced management team of top Out -Of -Home sales, finance, operations and real estate development executives furthered the company's success. 1 FUEL AND t T CITY OF MIA Fuel's management team is led by industry veteran Mike Freedman and is bolstered by a board that includes both Metro Lights founder Mark Van Fossan and former TDI CFO Joel Rudenstein. Freedman, Van Fossan, and Rudenstein collectively have over 75 years of experience founding, growing, and operating various Out -of -Home media companies both domestically and internationally. Mike has brought together a management team with broad based experience in all aspects of the out -of - home industry. From finance and accounting, to sales, marketing, operations, real estate, and government relations, Fuel's management team has all of the requisite capabilities to seamlessly assume the Miami bus bench concession in a culturally sensitive manner taking into account the culturally diverse needs of the various sectors of the City of Miami that this important concession serves. 2 FUEL'MA iGElt �, :... MICHAEL A. FREEDMAN Chief Executive Officer & Member of the Board of Fuel Outdoor Holdings LLC Mr. Freedman is an original founder of Pacific Media; he led the management team that grew Pacific Media into the largest Out -Of -Home media company in Japan that held 15% of the market share in a highly fragmented market. In 1996, Mike was instrumental in selling control of Pacific Media K.K. to Catalina Marketing Corporation (NYSE-POS) in exchange for cash, and Catalina's business in Japan. From 1996 through July 2003, Mike had overall management responsibility for both Pacific Media K.K. and Catalina Marketing Japan K.K., both of which grew over that period to become major players in their respective industry segments in Japan. Mr. Freedman is a cum Iaude graduate of Harvard College with an AB in East Asian Studies. SETH LIPPERT President Mr. Lippert is a co-founder of Fuel Outdoor LLC and serves as the President of the Company. Prior to Fuel, he co-founded InkLadder Media LLC, an interactive media company. Seth also spent a number of years working as a business analyst and investment advisory associate for Lebenthal Asset Management Inc. He is a graduate of Rowan University with a Bachelors of Science in Business Administration. SERGIO FERNANDEZ DE CORDOVA Executive Vice President of Rea! Estate 11511 4101 Sergio Fernandez de Cordova is a co-founder of Fuel Outdoor LLC and serves as the head of Real Estate. Prior to his involvement with Fuel, Mr. Fernandez de Cordova was an advisor for TD Waterhouse Group Inc. He co-founded InkLadder Media, LLC with Mr. Lippert, where he served as the Director of Sales and Public Relations. Mr. Fernandez de Cordova founded and still operates The Edgewater Residential, a New Jersey monthly newspaper with an estimated circulation of 25,000. He is a graduate of Rutgers University with a Bachelors of Science in Sociology. 3 AHDO DcU.' OAPf` 1L CF EH' Och-Ziff Capital Management is a global institutional asset management firm with over $18 billion under management and over 200 employees worldwide. Founded in 1994 by Daniel S. Och, Senior Managing Member, in partnership with Ziff Brothers Investments, the firm has a global presence through offices in New York, London, Hong Kong, Bangalore & Tokyo. Och-Ziff seeks consistent, long-term returns for investors by focusing on corporate investments across a range of strategies and geographies Private Investments • Och-Ziff has invested in privately -negotiated transactions throughout its history, committing over $2 billion of capital in more than 50 transactions to date ® Approximately 20% of total current assets under management (-- $3.0 billion) can be deployed in privately -negotiated transactions • Transaction opportunities sourced through deep, long-term relationships with intermediaries, corporations and management teams • Fundamentals -driven investment philosophy drawing on industry and product specialists across the Firm • Partnership approach to working with corporations, management teams and sponsors • Dedicated teams in New York, London and Hong Kong, Banglore and Tokyo 4 Within this package, you will find a quick synopsis of, Fuel Outdoor's billboard, signage and scaffold advertising programs, There is no liability or labor required from the building owner for any of these different types of signage. Fuel Outdoor offers the facilitation and management of outdoor advertising, including the research and labor involved with obtaining and constructing these structures, so that you, the building owner, can effortlessly profit from the resulting income stream and at the same time share in the upside potential of these signs. Fuel manages and sells ad space on your billboard, including contracting advertisers and performing the scheduling/programming of content on the board. Fuel also handles the installation, maintenance and management of your structure from start to finish. This includes, but is not limited to, obtaining licenses, permits and expert architectural and engineering consultation. Fuel handles the following: • Identifying the potential value of building sites • Performing a site analysis i.e. Foot and vehicle traffic, identifying zoning restrictions and municipal codes, etc, • Facilitating all necessary city applications, permits and variances • Pre -selling the ad space during construction • Overseeing construction of the structure • Purchasing any required insurance(s), licenses • Supervising the design, programming and maintenance of the billboard 5 N_..YIdNAI ADVf14I06$:.. Let Fuel work to ensure you get the most money for your site. Here are a few of the National Advertisers Fuel has linked with property owners. verinn Microsofi Office Yy ROLEX Bank of America •� Kenneth Cole NEW YORK k INF "' ' CHASE() OLYMPUS AIM E IRIC VISA virgin EXPII atlantic Nikon JORDA HE' VINIAn rams it HSBC D LOUIS VUITTON C011VER5E 6 AAG MANAGEMENT INC BOYMELGREEN DEVELOPERS EBM DEVELOPMENT CO. FEIL ORGANIZATION FREDERIC KANTOR & COMPANY GVA WILLIAMS JEFFREY MANAGEMENT COMPANY KAUFMAN MANAGEMENT CO. MACY'S EAST MAXWELL KATES INC. NEWMARK & CO REAL ESTATE OLMSTEAD PROPERTIES RUDD REALTY RUDIN MANAGEMENT SHASTONE CORPORATION SILVERSTEIN PROPERTIES INC S1TT ASSET MANAGEMENT, LLC STOLLER GROUP INC THE LOVETT COMPANY THE MOINIAN GROUP RECKSON ASSOCIATES 7